8-K

Snap Inc (SNAP)

8-K 2023-10-24 For: 2023-10-20
View Original
Added on April 11, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

________________________

FORM 8-K

________________________

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): October 24, 2023 (October 20, 2023)

________________________

SNAP INC.

(Exact name of Registrant as Specified in Its Charter)

________________________

Delaware 001-38017 45-5452795
(State or Other Jurisdiction<br><br>of Incorporation) (Commission File Number) (IRS Employer<br><br>Identification No.)
3000 31st Street
Santa Monica, California 90405
(Address of Principal Executive Offices) (Zip Code)

Registrant’s Telephone Number, Including Area Code: (310) 399-3339

Not Applicable

(Former Name or Former Address, if Changed Since Last Report)

________________________

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

o Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
o Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
o Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
o Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading<br><br>Symbol(s) Name of each exchange on which registered
Class A Common Stock, par value $0.00001 per share SNAP New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§ 230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§ 240.12b-2 of this chapter).

Emerging growth company o

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. o

Item 2.02 Results of Operations and Financial Condition.

On October 24, 2023, Snap Inc. reported financial results for the three and nine months ended September 30, 2023. A copy of the press release and the investor letter are furnished as Exhibit 99.1 and Exhibit 99.2, respectively, to this Current Report on Form 8-K and incorporated by reference.

The press release and investor letter are furnished and shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or subject to the liabilities of that section or Sections 11 and 12(a)(2) of the Securities Act of 1933, as amended. The information shall not be deemed incorporated by reference into any other filing with the Securities and Exchange Commission made by Snap Inc., whether made before or after today’s date, regardless of any general incorporation language in such filing.

Item 5.02 Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.

On October 20, 2023, Jerry Hunter, our Chief Operating Officer, notified us that he will retire on July 1, 2024. Mr. Hunter joined Snap seven years ago and served an important role in building the company's engineering and business structures. Mr. Hunter’s duties and responsibilities will be transitioned by the end of the month and he will continue to support Snap through July 1, 2024 to help ensure this transition is effective. Mr. Hunter has confirmed that his retirement is not related to any disagreement with us on any matter relating to our accounting, strategy, management, operations, policies, or practices (financial or otherwise).

Item 8.01 Other Events.

On October 24, 2023, Snap Inc. announced its board of directors has authorized a stock repurchase program of up to $500 million of its Class A common stock. Repurchases of Class A common stock may be made from time to time, either through open market transactions (including through Rule 10b5-1 trading plans) or through privately negotiated transactions in accordance with applicable securities laws. Repurchases under the program have been authorized for 12 months but the program may be modified, suspended, or terminated at any time. A copy of the press release is furnished as Exhibit 99.1 to this report and incorporated by reference.

Item 9.01 Financial Statements and Exhibits.

(d) Exhibits.

Exhibit<br><br>Number Description
99.1 Press release datedOctober24, 2023.
99.2 Investor Letter dated October 24, 2023.
104 Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

SNAP INC.
Date: October 24, 2023 By: /s/ Derek Andersen
Derek Andersen
Chief Financial Officer

2

Document

Exhibit 99.1

Snap Inc. Announces Third Quarter 2023 Financial Results

Revenue increased 5% year-over-year to $1,189 million

Daily Active Users increased 12% year-over-year to 406 million

Net loss was $368 million and Adjusted EBITDA was positive $40 million

SANTA MONICA, Calif. – October 24, 2023 – Snap Inc. (NYSE: SNAP) today announced financial results for the quarter ended September 30, 2023.

“Our revenue returned to positive growth in Q3, increasing 5% year-over-year and flowing through to positive adjusted EBITDA as our reprioritized cost structure demonstrated the leverage in our business model,” said Evan Spiegel, CEO. “We are focused on improving our advertising platform to drive higher return on investment for our advertising partners, and we have evolved our go-to-market efforts to better serve our partners and drive customer success.”

Jerry Hunter, Chief Operating Officer, has notified Snap that he will retire. Mr. Hunter joined Snap seven years ago and served an important role in building the company’s engineering and business structures. Mr. Hunter’s duties and responsibilities will be transitioned by the end of the month and he will continue to support Snap through July 1, 2024 to help ensure this transition is effective.

“I am deeply grateful to Jerry for the meaningful contributions he has made over his many years at Snap,” said Evan Spiegel. “His work to improve our advertising platform, serve our community, and build a strong team has helped lay the foundation for our future growth.”

Snap Inc. also announced today its board of directors has authorized a stock repurchase program of up to $500 million of its Class A common stock. Repurchases of the Class A common stock may be made from time to time, either through open market transactions (including through Rule 10b5-1 trading plans) or through privately negotiated transactions in accordance with applicable securities laws. The timing and actual number of shares repurchased will depend on a variety of factors, including stock price, trading volume, market and economic conditions, and other general business considerations. Repurchases under the program have been authorized for 12 months but the program may be modified, suspended, or terminated at any time.

The goal of the program is to utilize the company’s strong balance sheet to opportunistically offset a portion of the dilution related to the issuance of restricted stock units to employees as part of the overall compensation program designed to foster an ownership culture.

Repurchases under this program will be funded from existing cash and cash equivalents. As of September 30, 2023, Snap had $3.6 billion in cash, cash equivalents, and marketable securities.

Q3 2023 Financial Summary

•Revenue was $1,189 million, compared to $1,128 million in the prior year, an increase of 5% year-over-year .

•Net loss was $368 million, compared to $360 million in the prior year.

•Adjusted EBITDA was $40 million, compared to $73 million in the prior year.

•Operating cash flow was $13 million, compared to $56 million in the prior year.

•Free Cash Flow was $(61) million, compared to $18 million in the prior year.

•Trailing twelve months operating cash flow was $207 million and trailing twelve months Free Cash Flow was $2 million.

Three Months Ended<br><br>September 30, Percent<br>Change Nine Months Ended<br><br>September 30, Percent<br>Change
2023 2022 2023 2022
(Unaudited) (in thousands, except per share amounts)
Revenue $ 1,188,551 $ 1,128,476 5 % $ 3,244,828 $ 3,302,112 (2) %
Operating loss $ (380,063) $ (435,242) 13 % $ (1,149,666) $ (1,107,709) (4) %
Net loss $ (368,256) $ (359,502) (2) % $ (1,074,238) $ (1,141,193) 6 %
Adjusted EBITDA(1) $ 40,094 $ 72,640 (45) % $ 2,428 $ 144,298 (98) %
Net cash provided by (used in) operating activities $ 12,781 $ 55,945 (77) % $ 81,947 $ 59,323 38 %
Free Cash Flow(2) $ (60,654) $ 18,109 (435) % $ (76,061) $ (23,058) (230) %
Diluted net loss per share attributable to common stockholders $ (0.23) $ (0.22) (5) % $ (0.67) $ (0.70) 4 %
Non-GAAP diluted net income (loss) per share(3) $ 0.02 $ 0.08 (75) % $ 0.01 $ 0.04 (75) %

(1)See page 10 for reconciliation of net loss to Adjusted EBITDA. In the third quarter of 2023, we initiated a wind down of our AR Enterprise business, which included a reduction of our global employee headcount by approximately 3%. Restructuring charges in the third quarter of 2023 were $18.6 million, composed primarily of cash severance and stock-based compensation expenses. In the third quarter of 2022, we initiated a strategic reprioritization plan, which included a reduction of our global employee headcount by approximately 20%. Restructuring charges in the third quarter of 2022 were $154.6 million, composed primarily of severance and related charges, stock-based compensation expense, lease exit and related charges, impairment charges, and contract termination charges.

(2)See page 10 for reconciliation of net cash provided by (used in) operating activities to Free Cash Flow.

(3)See page 11 for reconciliation of diluted net loss per share to non-GAAP diluted net income (loss) per share.

Q3 2023 Summary & Key Highlights

We grew and deepened our engagement with our community:

•DAUs were 406 million in Q3 2023, an increase of 43 million, or 12%, year-over-year.

•Total time spent watching Spotlight increased over 200% year-over-year.

•Since launching My AI, our AI-powered chatbot, over 200 million people have sent over 20 billion messages, which we believe makes My AI among the most widely used AI chatbots available today.

•We launched our new Generative AI powered feature called Dreams, which enables Snapchatters to create generative AI selfies.

•We are seeing more creators posting content to Snapchat, with nearly three times more public Stories posted in the US compared to Q3 2022.

We are focused on accelerating and diversifying our revenue growth:

•We returned to positive revenue growth this quarter as we continue to execute against our strategy of accelerating and diversifying our revenue growth.

•During Q3, we implemented over 17 major machine learning ranking and optimization improvements for App, Web, and Dynamic Product Ad (DPA) optimization goals.

•We launched our Total Takeover solution, which includes First Commercial, First Lens, and First Story, and lets advertisers reserve the first Commercial, Lens, or Snap Ad a Snapchatter sees.

•Snapchat+, our subscription service that offers exclusive, experimental, and pre-release features, reached over 5 million subscribers in Q3 2023.

•We integrated with Shopify Audiences, which enables Shopify Plus merchants to extend their reach and find new customers on Snapchat who have high intent to purchase their products.

•At our 2023 Beauty Summit in September, we announced new advertising tools for beauty brands such as beauty AR Lenses and Bitmoji beauty drops.

We invested in our augmented reality platform:

•We launched the Real-Time Neural Rendering ML Model in Lens Studio, which enables developers to build AR assets from 2D images captured on a phone.

•We launched Diffuse Indirect Lighting, a new Ray Tracing feature that brings a level of realism to how colors and lights reflect and glow onto other objects.

•We introduced Lens Creator Rewards, a new opportunity for Snap AR creators, developers, and teams to be rewarded for building top-performing Lenses on Snapchat.

•We partnered with MTV for their 2023 Video Music Awards to let the audience live cast their vote for the Best New Artist category through an innovative Snapchat Lens via Camera Kit.

•For the 2023 NFL season, we partnered with the LA Rams and Disguise to deliver a sponsored Princess Cruises AR experience powered by Camera Kit in SoFi Stadium.

•This summer, our AR technology enhanced music festivals across the world, including AR experiences for Lollapalooza Paris, in partnership with Live Nation.

•For the 2023 FIFA Women’s World Cup, we debuted a USWNT “Team Tracker” AR Lens that used advanced AR technology, with 3D Bitmoji avatars, stats, news, fun facts, and highlights that updated in real time.

Q4 2023 Outlook

As we enter Q4, we anticipate continued growth in our global community and, as a result, our financial forecast for Q4 is built on the assumption that DAU will reach 410 million to 412 million. We believe we are on the right path with our direct-response advertising platform and are focused on executing against our roadmap to deliver further improvements. That said, forward visibility of advertising demand remains limited due to several factors. First, revenue in Q4 is historically backweighted, and the revenue mix in Q4 has historically included a relatively higher share from brand advertising revenue, and brand advertising grew at a slower rate than direct-response advertising in Q3. In addition, we observed pauses in spending from a large number of primarily brand-oriented advertising campaigns immediately following the onset of the war in the Middle East, and this has been a headwind to revenue quarter-to-date. While some of these campaigns have now resumed, and the impact on our revenue has partially diminished, we continue to observe new pauses and the risk that these pauses could persist or increase in magnitude remains. Due to the unpredictable nature of war, we believe it would be imprudent to provide formal guidance for Q4. Our internal forecast assumes a revenue range of $1,320 million to $1,375 million, implying year-over-year revenue growth of approximately 2% to 6%. Within this range of revenue, we estimate that adjusted EBITDA will be between $65 million and $105 million.

Conference Call Information

Snap Inc. will host a conference call to discuss the results at 2:30 p.m. Pacific / 5:30 p.m. Eastern today. The live audio webcast along with supplemental information will be accessible at investor.snap.com. A recording of the webcast will also be available following the conference call.

Snap Inc. uses its websites (including snap.com and investor.snap.com) as means of disclosing material non-public information and for complying with its disclosure obligation under Regulation FD.

Definitions

Free Cash Flow is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment.

Common shares outstanding plus shares underlying stock-based awards includes common shares outstanding, restricted stock units, restricted stock awards, and outstanding stock options.

Adjusted EBITDA is defined as net income (loss), excluding interest income; interest expense, other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other non-cash or non-recurring items impacting net income (loss) from time to time.

A Daily Active User (DAU) is defined as a registered Snapchat user who opens the Snapchat application at least once during a defined 24-hour period. We calculate average DAUs for a particular quarter by adding the number of DAUs on each day of that quarter and dividing that sum by the number of days in that quarter.

Average revenue per user (ARPU) is defined as quarterly revenue divided by the average DAUs.

A Monthly Active User (MAU) is defined as a registered Snapchat user who opens the Snapchat application at least once during the 30-day period ending on the calendar month-end. We calculate average Monthly Active Users for a particular quarter by calculating the average of the MAUs as of each calendar month-end in that quarter.

Note: For adjustments and additional information regarding the non-GAAP financial measures and other items discussed, please see “Non-GAAP Financial Measures,” “Reconciliation of GAAP to Non-GAAP Financial Measures,” and “Supplemental Financial Information and Business Metrics.”

About Snap Inc.

Snap Inc. is a technology company. We believe the camera presents the greatest opportunity to improve the way people live and communicate. We contribute to human progress by empowering people to express themselves, live in the moment, learn about the world, and have fun together. For more information, visit snap.com.

Contact

Investors and Analysts:

ir@snap.com

Press:

press@snap.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act, about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this press release, including statements regarding guidance, our future results of operations or financial condition, future stock repurchase programs or stock dividends, business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner offerings, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “going to,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this press release.

You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this press release primarily on our current expectations and projections about future events and trends, including our financial outlook, macroeconomic uncertainty, and geo-political conflicts, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our ability to attain and sustain profitability; our ability to generate and sustain positive cash flow; our ability to attract and retain users, partners, and advertisers; competition and new market entrants; managing our growth and future expenses; compliance with new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified team members and key personnel; our ability to repay or refinance outstanding debt, or to access additional financing; future acquisitions, divestitures, or investments; and the potential adverse impact of climate change, natural disasters, health epidemics, macroeconomic conditions, and war or other armed conflict, as well as risks, uncertainties, and other factors described in “Risk Factors” and elsewhere in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or SEC, which is available on the SEC’s website at www.sec.gov. Additional information will be made available in our periodic report that will be filed with the SEC for the period covered by this press release and other filings that we make from time to time with the SEC. In addition, any forward-looking statements contained in this press release are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this press release or to reflect new information or the occurrence of unanticipated events, including future developments related to geo-political conflicts and macroeconomic conditions, except as required by law.

Non-GAAP Financial Measures

To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP.

We use the non-GAAP financial measure of Free Cash Flow, which is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. We believe Free Cash Flow is an important liquidity measure of the cash that is available, after capital expenditures, for operational expenses and investment in our business and is a key financial indicator used by management. Additionally, we believe that Free Cash Flow is an important measure since we use third-party infrastructure partners to host our services and therefore we do not incur significant capital expenditures to support revenue generating activities. Free Cash Flow is useful to investors as a liquidity measure because it measures our ability to generate or use cash. Once our business needs and obligations are met, cash can be used to maintain a strong balance sheet and invest in future growth.

We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss); excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in Adjusted EBITDA.

We use the non-GAAP financial measure of non-GAAP net income (loss), which is defined as net income (loss); excluding amortization of intangible assets; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; certain other non-cash or non-recurring items impacting net income (loss) from time to time; and related income tax adjustments. Non-GAAP net income (loss) and weighted average diluted shares are then used to calculate non-GAAP diluted net income (loss) per share. Similar to Adjusted EBITDA, we believe these measures help identify underlying trends in our business that could otherwise be masked by the effect of the expenses we exclude in the measure.

We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance through the eyes of management, and because we believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry.

For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measure, please see “Reconciliation of GAAP to Non-GAAP Financial Measures.”

Snap Inc., “Snapchat,” and our other registered and common law trade names, trademarks, and service marks are the property of Snap Inc. or our subsidiaries.

SNAP INC.

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands, unaudited)

Three Months Ended<br><br>September 30, Nine Months Ended<br><br>September 30,
2023 2022 2023 2022
Cash flows from operating activities
Net loss $ (368,256) $ (359,502) $ (1,074,238) $ (1,141,193)
Adjustments to reconcile net loss to net cash provided by (used in) operating activities:
Depreciation and amortization 41,209 36,291 116,117 153,682
Stock-based compensation 357,933 342,959 990,807 937,213
Amortization of debt issuance costs 1,842 1,835 5,517 5,028
Losses (gains) on debt and equity securities, net 21,155 (75,778) 5,888 15,559
Other (4,395) 12,133 (31,098) 16,337
Change in operating assets and liabilities, net of effect of acquisitions:
Accounts receivable, net of allowance (128,972) 17,410 55,772 62,436
Prepaid expenses and other current assets (837) 7,044 (15,139) (32,114)
Operating lease right-of-use assets 17,904 17,922 53,379 53,205
Other assets (2,767) (5,095) (3,192) (12,633)
Accounts payable (16,951) 9,381 (45,497) 60,442
Accrued expenses and other current liabilities 105,907 60,036 68,697 (17,184)
Operating lease liabilities (16,181) (12,116) (52,523) (46,431)
Other liabilities 5,190 3,425 7,457 4,976
Net cash provided by (used in) operating activities 12,781 55,945 81,947 59,323
Cash flows from investing activities
Purchases of property and equipment (73,435) (37,836) (158,008) (82,381)
Purchases of strategic investments (6,000) (7,770) (12,350)
Sales of strategic investments 5,151 5,151 63,276
Cash paid for acquisitions, net of cash acquired (19,650) (50,254) (31,658)
Purchases of marketable securities (537,046) (821,830) (2,042,317) (2,732,266)
Sales of marketable securities 16,451 39,158 107,724 51,917
Maturities of marketable securities 557,579 923,871 2,093,737 1,820,442
Other (308) (12,648) (432) (18,141)
Net cash provided by (used in) investing activities (31,608) 65,065 (52,169) (941,161)
Cash flows from financing activities
Proceeds from issuance of convertible notes, net of issuance costs 1,483,500
Purchase of capped calls (177,000)
Proceeds from the exercise of stock options 5 217 416 3,871
Payments of debt issuance costs (3,006)
Repurchases of Class A non-voting common stock (500,513) (500,513)
Deferred payments for acquisitions (10,441) (254,557)
Net cash provided by (used in) financing activities (10,436) (500,296) (254,141) 806,852
Change in cash, cash equivalents, and restricted cash (29,263) (379,286) (224,363) (74,986)
Cash, cash equivalents, and restricted cash, beginning of period 1,228,676 2,299,023 1,423,776 1,994,723
Cash, cash equivalents, and restricted cash, end of period $ 1,199,413 $ 1,919,737 $ 1,199,413 $ 1,919,737
Supplemental disclosures
Cash paid for income taxes, net $ 4,145 $ 1,482 $ 27,210 $ 8,966
Cash paid for interest $ 4,406 $ 4,186 $ 9,559 $ 8,191

SNAP INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

(in thousands, except per share amounts, unaudited)

Three Months Ended<br><br>September 30, Nine Months Ended<br><br>September 30,
2023 2022 2023 2022
Revenue $ 1,188,551 $ 1,128,476 $ 3,244,828 $ 3,302,112
Costs and expenses:
Cost of revenue 555,753 466,757 1,492,613 1,334,031
Research and development 494,559 564,258 1,427,334 1,524,858
Sales and marketing 297,251 270,336 846,281 823,596
General and administrative 221,051 262,367 628,266 727,336
Total costs and expenses 1,568,614 1,563,718 4,394,494 4,409,821
Operating loss (380,063) (435,242) (1,149,666) (1,107,709)
Interest income 43,839 18,445 124,931 29,899
Interest expense (5,521) (5,425) (16,749) (16,147)
Other income (expense), net (20,662) 71,961 (7,967) (22,486)
Loss before income taxes (362,407) (350,261) (1,049,451) (1,116,443)
Income tax benefit (expense) (5,849) (9,241) (24,787) (24,750)
Net loss $ (368,256) $ (359,502) $ (1,074,238) $ (1,141,193)
Net loss per share attributable to Class A, Class B, and Class C common stockholders:
Basic $ (0.23) $ (0.22) $ (0.67) $ (0.70)
Diluted $ (0.23) $ (0.22) $ (0.67) $ (0.70)
Weighted average shares used in computation of net loss per share:
Basic 1,625,917 1,608,523 1,603,672 1,619,885
Diluted 1,625,917 1,608,523 1,603,672 1,619,885

SNAP INC.

CONSOLIDATED BALANCE SHEETS

(in thousands, except par value, unaudited)

September 30,<br>2023 December 31,<br>2022
Assets
Current assets
Cash and cash equivalents $ 1,199,366 $ 1,423,121
Marketable securities 2,414,132 2,516,003
Accounts receivable, net of allowance 1,116,511 1,183,092
Prepaid expenses and other current assets 144,251 134,431
Total current assets 4,874,260 5,256,647
Property and equipment, net 377,320 271,777
Operating lease right-of-use assets 344,681 370,952
Intangible assets, net 183,866 204,480
Goodwill 1,691,542 1,646,120
Other assets 251,236 279,562
Total assets $ 7,722,905 $ 8,029,538
Liabilities and Stockholders’ Equity
Current liabilities
Accounts payable $ 128,546 $ 181,774
Operating lease liabilities 62,111 46,485
Accrued expenses and other current liabilities 818,915 987,340
Total current liabilities 1,009,572 1,215,599
Convertible senior notes, net 3,747,677 3,742,520
Operating lease liabilities, noncurrent 346,508 386,271
Other liabilities 126,127 104,450
Total liabilities 5,229,884 5,448,840
Commitments and contingencies
Stockholders’ equity
Class A non-voting common stock, $0.00001 par value. 3,000,000 shares authorized, 1,434,766 shares issued, 1,384,738 shares outstanding at September 30, 2023, and 3,000,000 shares authorized, 1,371,242 shares issued, 1,319,930 shares outstanding at December 31, 2022. 14 13
Class B voting common stock, $0.00001 par value. 700,000 shares authorized, 22,540 shares issued and outstanding at September 30, 2023, and 700,000 shares authorized, 22,529 shares issued and outstanding at December 31, 2022.
Class C voting common stock, $0.00001 par value. 260,888 shares authorized, 231,627 shares issued and outstanding at September 30, 2023 and December 31, 2022. 2 2
Treasury stock, at cost. 50,028 and 51,312 shares of Class A non-voting common stock at September 30, 2023 and December 31, 2022, respectively. (487,982) (500,514)
Additional paid-in capital 14,287,664 13,309,828
Accumulated deficit (11,288,895) (10,214,657)
Accumulated other comprehensive income (loss) (17,782) (13,974)
Total stockholders’ equity 2,493,021 2,580,698
Total liabilities and stockholders’ equity $ 7,722,905 $ 8,029,538

SNAP INC.

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES

(in thousands, unaudited)

Three Months Ended<br><br>September 30, Nine Months Ended<br><br>September 30,
2023 2022 2023 2022
Free Cash Flow reconciliation:
Net cash provided by (used in) operating activities $ 12,781 $ 55,945 $ 81,947 $ 59,323
Less:
Purchases of property and equipment (73,435) (37,836) (158,008) (82,381)
Free Cash Flow $ (60,654) $ 18,109 $ (76,061) $ (23,058) Three Months Ended<br><br>September 30, Nine Months Ended<br><br>September 30,
--- --- --- --- --- --- --- --- ---
2023 2022 2023 2022
Adjusted EBITDA reconciliation:
Net loss $ (368,256) $ (359,502) $ (1,074,238) $ (1,141,193)
Add (deduct):
Interest income (43,839) (18,445) (124,931) (29,899)
Interest expense 5,521 5,425 16,749 16,147
Other (income) expense, net 20,662 (71,961) 7,967 22,486
Income tax (benefit) expense 5,849 9,241 24,787 24,750
Depreciation and amortization 41,209 34,068 116,117 151,459
Stock-based compensation expense 353,846 312,690 986,720 906,944
Payroll and other tax expense related to stock-based compensation 6,463 6,561 30,618 39,041
Restructuring charges (1) 18,639 154,563 18,639 154,563
Adjusted EBITDA $ 40,094 $ 72,640 $ 2,428 $ 144,298

(1)Restructuring charges in the third quarter of 2023 were composed primarily of cash severance and stock-based compensation expense. Restructuring charges in the third quarter of 2022 were composed primarily of severance and related charges of $91.1 million, stock-based compensation expense, lease exit and related charges, impairment charges, and contract termination charges. These charges are non-recurring and not reflective of underlying trends in our business.

Total depreciation and amortization expense by function:

Three Months Ended<br><br>September 30, Nine Months Ended<br><br>September 30,
2023 2022 2023 2022
Depreciation and amortization expense: (1)
Cost of revenue $ 3,184 $ 5,548 $ 9,580 $ 16,121
Research and development 26,252 23,722 75,238 68,207
Sales and marketing 5,466 4,586 16,144 61,039
General and administrative 6,307 2,435 15,155 8,315
Total $ 41,209 $ 36,291 $ 116,117 $ 153,682

(1)Depreciation and amortization expense for the three and nine months ended September 30, 2022 includes restructuring charges.

SNAP INC.

RECONCILIATION OF GAAP TO NON-GAAP FINANCIAL MEASURES (continued)

(in thousands, except per share amounts, unaudited)

Total stock-based compensation expense by function:

Three Months Ended<br><br>September 30, Nine Months Ended<br><br>September 30,
2023 2022 2023 2022
Stock-based compensation expense: (1)
Cost of revenue $ 2,640 $ 2,745 $ 6,890 $ 8,040
Research and development 234,615 246,783 672,030 651,299
Sales and marketing 72,783 43,098 185,319 133,746
General and administrative 47,895 50,333 126,568 144,128
Total $ 357,933 $ 342,959 $ 990,807 $ 937,213

(1)Stock-based compensation expense for the three and nine months ended September 30, 2023 and 2022 includes restructuring charges.

Three Months Ended<br><br>September 30, Nine Months Ended<br><br>September 30,
2023 2022 2023 2022
Non-GAAP net income (loss) reconciliation:
Net loss $ (368,256) $ (359,502) $ (1,074,238) $ (1,141,193)
Amortization of intangible assets 19,134 18,701 55,294 105,340
Stock-based compensation expense 353,846 312,690 986,720 906,944
Payroll and other tax expense related to stock-based compensation 6,463 6,561 30,618 39,041
Restructuring charges (1) 18,639 154,563 18,639 154,563
Income tax adjustments (573) (954) (810) (1,519)
Non-GAAP net income (loss) $ 29,253 $ 132,059 $ 16,223 $ 63,176
Weighted-average common shares - Diluted 1,625,917 1,608,523 1,603,672 1,619,885
Non-GAAP diluted net income (loss) per share reconciliation:
Diluted net loss per share $ (0.23) $ (0.22) $ (0.67) $ (0.70)
Non-GAAP adjustment to net loss 0.25 0.30 0.68 0.74
Non-GAAP diluted net income (loss) per share $ 0.02 $ 0.08 $ 0.01 $ 0.04

(1)Restructuring charges in the third quarter of 2023 were composed primarily of cash severance and stock-based compensation expenses. Restructuring charges in the third quarter of 2022 were composed primarily of severance and related charges of $91.1 million, stock-based compensation expense, lease exit and related charges, impairment charges, and contract termination charges. These charges are non-recurring and not reflective of underlying trends in our business.

SNAP INC.

SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS

(dollars and shares in thousands, except per user amounts, unaudited)

Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023
(NM = Not Meaningful)
Cash Flows and Shares
Net cash provided by (used in) operating activities $ (124,081) $ 55,945 $ 125,291 $ 151,102 $ (81,936) $ 12,781
Net cash provided by (used in) operating activities - YoY (year-over-year) 23 % (22) % (32) % 19 % 34 % (77) %
Net cash provided by (used in) operating activities - TTM (trailing twelve months) $ 260,458 $ 244,851 $ 184,614 $ 208,257 $ 250,402 $ 207,238
Purchases of property and equipment $ (23,370) $ (37,836) $ (46,925) $ (47,630) $ (36,943) $ (73,435)
Purchases of property and equipment - YoY 60 % 91 % 91 % (125) % (58) % (94) %
Purchases of property and equipment - TTM $ (88,946) $ (106,946) $ (129,306) $ (155,761) $ (169,334) $ (204,933)
Free Cash Flow $ (147,451) $ 18,109 $ 78,366 $ 103,472 $ (118,879) $ (60,654)
Free Cash Flow - YoY (27) % (65) % (51) % (3) % 19 % (435) %
Free Cash Flow - TTM $ 171,512 $ 137,905 $ 55,308 $ 52,496 $ 81,068 $ 2,305
Common shares outstanding 1,644,974 1,605,868 1,574,086 1,595,205 1,616,119 1,638,905
Common shares outstanding - YoY 4 % % (3) % (2) % (2) % 2 %
Shares underlying stock-based awards 92,105 94,772 131,718 128,218 149,065 154,525
Shares underlying stock-based awards - YoY (12) % 2 % 59 % 71 % 62 % 63 %
Total common shares outstanding plus shares underlying stock-based awards 1,737,079 1,700,640 1,705,804 1,723,423 1,765,184 1,793,430
Total common shares outstanding plus shares underlying stock-based awards - YoY 3 % % % 1 % 2 % 5 %
Results of Operations
Revenue $ 1,110,909 $ 1,128,476 $ 1,299,735 $ 988,608 $ 1,067,669 $ 1,188,551
Revenue - YoY 13 % 6 % 0.1 % (7) % (4) % 5 %
Revenue - TTM $ 4,538,992 $ 4,599,997 $ 4,601,847 $ 4,527,728 $ 4,484,488 $ 4,544,563
Revenue by region (1)
North America $ 785,681 $ 811,602 $ 880,310 $ 639,896 $ 686,829 $ 786,154
North America - YoY 12 % 3 % (6) % (16) % (13) % (3) %
North America - TTM $ 3,262,936 $ 3,287,621 $ 3,235,854 $ 3,117,489 $ 3,018,637 $ 2,993,189
Europe $ 170,097 $ 161,396 $ 218,552 $ 157,760 $ 182,109 $ 200,272
Europe - YoY 12 % 5 % 5 % (3) % 7 % 24 %
Europe - TTM $ 694,262 $ 702,537 $ 712,177 $ 707,805 $ 719,817 $ 758,693
Rest of World $ 155,131 $ 155,478 $ 200,873 $ 190,952 $ 198,731 $ 202,125
Rest of World - YoY 21 % 22 % 28 % 34 % 28 % 30 %
Rest of World - TTM $ 581,794 $ 609,839 $ 653,816 $ 702,434 $ 746,034 $ 792,681
Operating loss $ (400,940) $ (435,242) $ (287,597) $ (365,264) $ (404,339) $ (380,063)
Operating loss - YoY (108) % (141) % NM (35) % (1) % 13 %
Operating loss - Margin (36) % (39) % (22) % (37) % (38) % (32) %
Operating loss - TTM $ (878,418) $ (1,132,836) $ (1,395,306) $ (1,489,043) $ (1,492,442) $ (1,437,263)
Net income (loss) $ (422,067) $ (359,502) $ (288,460) $ (328,674) $ (377,308) $ (368,256)
Net income (loss) - YoY (178) % (400) % NM 9 % 11 % (2) %
Net income (loss) - TTM $ (831,100) $ (1,118,643) $ (1,429,653) $ (1,398,703) $ (1,353,944) $ (1,362,698)
Adjusted EBITDA $ 7,190 $ 72,640 $ 233,275 $ 813 $ (38,479) $ 40,094
Adjusted EBITDA - YoY (94) % (58) % (29) % (99) % (635) % (45) %
Adjusted EBITDA - Margin (2) 1 % 6 % 18 % 0.1 % (4) % 3 %
Adjusted EBITDA - TTM $ 572,650 $ 471,091 $ 377,573 $ 313,918 $ 268,249 $ 235,703

(1)Total revenue for geographic reporting is apportioned to each region based on our determination of the geographic location in which advertising impressions are delivered, as this approximates revenue based on user activity. This allocation is consistent with how we determine ARPU.

(2)We define Adjusted EBITDA margin as Adjusted EBITDA divided by GAAP revenue.

SNAP INC.

SUPPLEMENTAL FINANCIAL INFORMATION AND BUSINESS METRICS (continued)

(dollars and shares in thousands, except per user amounts, unaudited)

Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023
Other
DAU (in millions) (1) 347 363 375 383 397 406
DAU - YoY 18 % 19 % 17 % 15 % 14 % 12 %
DAU by region (in millions)
North America 99 100 100 100 101 101
North America - YoY 4 % 4 % 3 % 3 % 2 % 1 %
Europe 86 88 92 93 94 95
Europe - YoY 10 % 11 % 12 % 10 % 9 % 7 %
Rest of World 162 175 183 190 202 211
Rest of World - YoY 35 % 34 % 31 % 27 % 25 % 21 %
ARPU $ 3.20 $ 3.11 $ 3.47 $ 2.58 $ 2.69 $ 2.93
ARPU - YoY (4) % (11) % (15) % (19) % (16) % (6) %
ARPU by region
North America $ 7.93 $ 8.13 $ 8.77 $ 6.37 $ 6.83 $ 7.82
North America - YoY 8 % (1) % (9) % (18) % (14) % (4) %
Europe $ 1.98 $ 1.83 $ 2.38 $ 1.70 $ 1.93 $ 2.11
Europe - YoY 2 % (5) % (6) % (12) % (2) % 15 %
Rest of World $ 0.96 $ 0.89 $ 1.10 $ 1.00 $ 0.98 $ 0.96
Rest of World - YoY (11) % (9) % (2) % 6 % 3 % 8 %
Employees (full-time; excludes part-time, contractors, and temporary personnel) 6,446 5,706 5,288 5,201 5,286 5,367
Employees - YoY 38 % 10 % (7) % (15) % (18) % (6) %
Depreciation and amortization expense
Cost of revenue $ 5,061 $ 5,548 $ 8,114 $ 3,226 $ 3,170 $ 3,184
Research and development 22,362 23,722 29,834 24,139 24,847 26,252
Sales and marketing 49,061 4,586 6,130 5,073 5,605 5,466
General and administrative 2,807 2,435 4,413 2,782 6,066 6,307
Total $ 79,291 $ 36,291 $ 48,491 $ 35,220 $ 39,688 $ 41,209
Depreciation and amortization expense - YoY 180 % 12 % 39 % (8) % (50) % 14 %
Stock-based compensation expense
Cost of revenue $ 2,849 $ 2,745 $ 4,248 $ 1,885 $ 2,365 $ 2,640
Research and development 221,650 246,783 319,447 219,850 217,565 234,615
Sales and marketing 48,577 43,098 69,346 54,939 57,597 72,783
General and administrative 45,734 50,333 57,533 38,257 40,416 47,895
Total $ 318,810 $ 342,959 $ 450,574 $ 314,931 $ 317,943 $ 357,933
Stock-based compensation expense - YoY 24 % 14 % 51 % 14 % % 4 %

(1)Numbers may not foot due to rounding.

13

q32023investorletter_vf

Investor Letter Q3 2023 October 24, 2023 This Investor Letter contains forward-looking statements and non-GAAP financial measures, please see Appendix for additional information. Exhibit 99.2


2SNAP INC. | Q3 2023 | INVESTOR LETTER Our revenue returned to positive growth in Q3, increasing 5% year-over-year to $1,189 million, resulting in adjusted EBITDA of $40 million, as our improved topline results flowed through our reprioritized cost structure to demonstrate the leverage in our business model. We are focused on improving our advertising platform to drive higher return on investment for our advertising partners, and we have evolved our go-to-market efforts to better serve our partners and drive more accountability for customer success across our teams. Our community surpassed 400 million daily active users (DAU), marking a new milestone and reaching 406 million DAU in the quarter. The overall growth and engagement of our community is a fundamental input to our long-term opportunity, and we are working to diversify our community’s engagement on Snapchat across our various platforms, including our map, content, and augmented reality. Based on the growth of our community and engagement across our service, we are excited about our progress toward reaching our full monetization potential, even as we work through the current headwinds in our advertising business. Today, we reach more than 75% of 13- to 34-year-olds in over 25 countries, with these countries representing more than 50% of global advertising spend. We remain focused on executing against our top strategic priorities to drive revenue growth, including innovating on our products to drive sustained community growth while deepening engagement, investing heavily in our direct-response business to deliver increased return on ad spend for our advertising partners, and cultivating new sources of revenue to diversify our topline growth to build a more resilient business. We continue to carefully calibrate our investment levels to build a path to free cash flow break-even or better, even at reduced rates of revenue growth. We are pleased that this focus has translated into improved results in Q3.


DAILY ACTIVE USERS Our community grew 12% year-over-year to reach 406 million DAU. 3SNAP INC. | Q3 2023 | INVESTOR LETTER Community Growth We drive the growth of our community by designing and building products that enhance relationships with friends, family, and the world. In Q3, we reached 406 million DAU, an increase of 12% year- over-year. DAU in North America grew by 1 million year-over-year to reach 101 million, and DAU in Europe grew by 7 million year- over-year to reach 95 million. In the Rest of World region, where we see significant long-term potential for community growth, we continued to grow at elevated rates, with DAU growing by 36 million year-over-year to reach 211 million. Snapchat is used for messaging friends and family to stay in touch, and people often share content with their friends through our service, which promotes increased content viewership, and we were pleased to see year-over-year growth in global content time spent accelerate versus the prior quarter. This was driven primarily by strong growth in total time spent watching Spotlight, which grew by more than 200% year-over-year. Time-spent trends in the US continue to improve, with total time spent viewing content in the US increasing quarter-over-quarter. We intend to further deepen content engagement by focusing on three key areas. First, we will continue to invest in our machine-learning (ML) models to improve content ranking and personalization across all of our content surfaces. For example, in Q3, we invested in building larger, more responsive, more sophisticated ranking models, and we leaned into new signals, like recommending content that is trending with a Snapchatter’s friends and community. Second, we aim to grow our creator community and diversity of content by supporting and rewarding creators. We are seeing more creators posting content to Snapchat, with nearly three times more public Stories posted in the US compared to Q3 2022. Third, we are using content to improve relationships across our service. For example, Snapchatters tapped the share button on Spotlight videos more than four times as much as Q3 2022.


DREAMS In Q3, we began rolling out Dreams, our new generative-AI-powered feature that enables Snapchatters to create generative AI selfies in new worlds with new personas. 4SNAP INC. | Q3 2023 | INVESTOR LETTER We continue to leverage AI technology to deliver new products and features to our community. Since launching My AI, more than 200 million people have sent over 20 billion messages, which we believe makes My AI one of the most used AI chatbots available today. We have been inspired by the ways our community has adopted conversational AI, with millions using My AI to receive real-world recommendations and learn about the world, across topics spanning food and dining, beauty and fitness, shopping and gadgets, and more. From augmented reality to content and advertising, we continue to learn about our community’s interests in a privacy-centric way, which informs the experiences we offer across our platform. Recent advancements in AI are unlocking even more possibilities for features and experiences for our community. In Q3, we began rolling out Dreams, our new generative-AI-powered feature that enables Snapchatters to create generative AI selfies in new worlds with new personas. The first few Dreams created by each member of our community are free, and more can be unlocked with an in- app purchase or through Snapchat+. Revenue Growth In Q3, we generated revenue of $1,189 million, up 5% year-over- year and 11% quarter-over-quarter. Our brand-oriented advertising business was flat year-over-year, an improvement of 8 percentage points over the prior quarter growth rate, while our direct-response advertising business grew 3% year-over-year, representing a 10 percentage point improvement over the prior quarter growth rate. We also made progress toward diversifying our revenue, with Snapchat+ reaching more than 5 million subscribers in the quarter, resulting in related revenue growing more than 250% year-over- year. The acceleration in total year-over-year revenue growth was driven by several key initiatives. First, we continued to invest in improving our ad ranking and optimization using ML models, which now incorporate a broader range of signals and features, resulting in larger models and more


TOTAL TAKEOVER Our Total Takeover solution includes First Commercial, First Lens, and the recently launched First Story, and lets advertisers reserve the first Commercial, Lens, or Snap Ad a Snapchatter sees. 5SNAP INC. | Q3 2023 | INVESTOR LETTER precise predictions of conversions. Additionally, we accelerated experimentation with new models that have led to a considerable improvement in ROI for advertisers and an increase in lower- funnel revenue year-over-year and quarter-over-quarter. We’ve made considerable progress with 7/0 Pixel Purchase optimization, which enables advertisers to bid for attributed 7-day click- through conversions. For example, activewear brand Fabletics partnered with Snapchat to focus on customer acquisition — after adopting 7/0 optimization, customer acquisition costs decreased approximately 50%, positioning Snapchat as a top-performing social channel for Fabletics. Second, we worked closely with a number of our advertisers, including several of our largest advertisers, to improve the effectiveness of their privacy-centric integrations with our ad platform, resulting in significantly higher signal quality for those advertisers. Last quarter, we introduced our Event Quality Score (EQS) system for advertisers to measure the quality and integrity of their data and identify opportunities to optimize their integrations with our ad platform. As advertisers improve their EQS scores, they are seeing improved return on ad spend. For example, web advertisers who have an EQS of 5 see a median of 26% higher return on ad spend compared to advertisers with an EQS of 3. iOS app advertisers who have an EQS of 5 see a median 49% improvement in cost per install compared to advertisers with an EQS of 3. These recent signal improvements are a result of stronger execution across sales, product, and engineering as well as our focus on better understanding our client needs. Third, we continued to support our large brand and agency advertisers with innovative advertising solutions to reach the Snapchat community. We recently launched two new brand offerings, First Story and Total Takeover, both of which provide advertisers with compelling means to reach our community at scale. Our Total Takeover solution includes First Commercial, First Lens, and the recently launched First Story, and lets advertisers reserve the first Commercial, Lens, or Snap Ad a Snapchatter sees.


T-MOBILE T-Mobile ran a Total Takeover campaign that reached 36 million US Snapchatters in one day. 6SNAP INC. | Q3 2023 | INVESTOR LETTER These takeover products offer incremental reach and are driving improved results for advertisers. For example, as part of a large- scale rebrand campaign, T-Mobile ran a Total Takeover campaign that reached 36 million US Snapchatters in one day, driving a 10-point lift in ad awareness and 8-point lift in message awareness, and multi-product exposure doubled ad awareness with a lift of 20 points. We continued to evolve our go-to-market operations to better support our advertising partners. As part of these efforts, we promoted Patrick Harris to the position of Americas President, and we added several new country leaders, including in India, the Netherlands, and Australia. These leaders bring significant experience operating scaled ad platforms and serving large enterprise customers in their respective countries. When combined with a number of additions we have made to our monetization engineering and product leadership over the last year, we believe we are well positioned to partner with advertisers to grow their businesses on Snap. In addition, we have made significant progress with our small- and medium-sized advertising partners through the use of ad product and campaign recommendations customized for specific advertiser segments. For example, targeted recommendations to use 7/0 Pixel Purchase optimization drove a +26% uplift in spend per advertiser. We also improved the speed and quality of support for issues such as Pixel setup help, payments resolution, and ads delivery questions. We are encouraged by the progress we have made with these partners, which has led to an increase in small- and medium-sized advertiser count and retention. Further, augmented reality represents an opportunity for businesses to deliver unique and memorable experiences to consumers and drive strong business results. Immersive AR is a key differentiator, and we are continuing to make it easier for advertisers to create AR assets and launch an AR campaign. Advertisers have continued to increase the overall performance


FOSSIL Fossil's campaign delivered 80% higher clicks than their expected benchmark through the use of Snap Ads, Commercials, and Lenses. 7SNAP INC. | Q3 2023 | INVESTOR LETTER and reach of their campaigns by leveraging AR. For example, Fossil, a leading global lifestyle accessories brand, was able to reach new audiences, build consideration, and drive actionable intent through AR. Fossil’s campaign delivered 80% higher clicks than their expected benchmark through the use of Snap Ads, Commercials, and Lenses. Finally, we continued to diversify our revenue base with Snapchat+ — our subscription service that offers exclusive, experimental, and pre-release features which reached more than 5 million subscribers in Q3. We are pleased with the adoption we are seeing with Snapchat+ and remain focused on growing our subscriber base, improving retention, and offering new and innovative features. In Q3, we enhanced the benefits of Snapchat+ to include our new AI cropping tool called Extend Snaps, as well as extra Streak restores and features that empower Snapchatters to personalize their chat experience with expressive text sizes to enhance conversations. Augmented Reality We continue to focus on building consumer AR experiences delivered on mobile that are immersive, expressive, and enable Snapchatters to play and have fun together. These experiences are not only powered by the AR platform technology we have been developing for nearly a decade, but also the hundreds of thousands of creators who have leveraged tools such as Lens Studio to build experiences for our community and developer tools like Camera Kit that enable businesses to distribute AR experiences to their customers beyond our platform. Today, more than 250 million Snapchatters engage with AR experiences on our platform every day, on average, and we remain committed to the long-term future of AR as a computing platform. In Q3, we delivered a number of exciting new experiences and capabilities for our community, creators, and partners to further our vision, which contributed to increased community engagement and advertiser success. For example, we launched


REVENUE ($) Q3 ‘22 1,128M Q3 ‘23 1,189M GAAP GROSS MARGIN ($) Q3 ‘22 662M Q3 ‘23 633M +5% year-over-year ADJUSTED GROSS MARGIN ($)1 54% Adjusted Gross Margin Q3 ‘22 683M Q3 ‘23 639M 8SNAP INC. | Q3 2023 | INVESTOR LETTER several ML-driven features in Lens Studio, which are enabling richer and more immersive AR experiences for our community and partners. First, we launched the Real-Time Neural Rendering ML Model in Lens Studio, which enables developers to build AR assets from 2D images taken from a phone. Second, we launched Diffuse Indirect Lighting, a new Ray Tracing feature that brings a level of realism to how colors and lights reflect and glow onto other objects. We have made significant progress expanding the reach of our AR technology beyond Snapchat through Camera Kit. For the 2023 NFL season, Snap partnered with the Los Angeles Rams and Disguise to deliver a sponsored Princess Cruises AR experience powered by Camera Kit that will play at SoFi Stadium during all Rams home games this season. We also partnered with MTV for their 2023 Video Music Awards to let the audience live cast their vote for the Best New Artist category through an innovative Snapchat Lens via Camera Kit. Financials Q3 revenue was $1,189 million, up 5% year-over-year and 11% quarter-over-quarter. This result exceeded our expectations entering the quarter driven by a combination of the improvements we have made to our ad platform, ad products, and go-to-market operations. In addition, we continued to make progress toward diversifying our revenue in Q3, with revenue from Snapchat+ increasing by more than 250% year-over-year, driven by growth in subscribers, which reached more than 5 million in the quarter. In Q3, global impression volume grew 7% year-over-year, which reflects the continued growth of our Stories revenue share program as well as expanded advertising within Spotlight. eCPMs declined 5% year-over-year, which reflects the growth in impressions outpacing demand growth in the period. Adjusted gross margin was 54% in Q3, a decrease of 7 percentage points year-over-year and flat quarter-over-quarter. The year-over-


ADJUSTED OPERATING EXPENSES ($)2 Q3 ‘22 610M Q3 ‘23 599M GAAP OPERATING EXPENSES ($) Q3 ‘22 1,097M Q3 ‘23 1,013M $40M Adjusted EBITDA -8% year-over-year GAAP NET INCOME ($) Q3 ‘22 Q3 ‘23 -368M -360M ADJUSTED EBITDA ($)3 Q3 ‘22 73M Q3 ‘23 40M 9SNAP INC. | Q3 2023 | INVESTOR LETTER year decline in gross margin reflects investments in infrastructure, including ML infrastructure to support monetization and content engagement, investments in generative AI to support AI Lenses, and investments related to My AI infrastructure. We are pleased to see the investments in infrastructure costs translating into improved topline growth and content trends, which we believe validates the decision we made to rapidly ramp the scale of these investments earlier this year. Infrastructure cost per DAU was $0.79 in Q3, which was at the low end of the range we anticipated entering Q3, but up from $0.70 in the prior quarter and $0.58 in the prior year. Going forward, we will continue to measure and calibrate these investments carefully to ensure we sustain the progress we have made to accelerate revenue growth and improve content engagement trends while also achieving operational leverage as we scale the topline. Adjusted operating expenses were $599 million in Q3, down 2% year-over-year, with the year-over-year decline reflecting the reprioritization of our cost structure in Q3 of last year. We continue to rigorously prioritize hiring to focus investment on our most urgent strategic priorities, including the acceleration of revenue growth. We ended Q3 with 5,367 full-time headcount, which was down 6% year-over-year and down approximately 18% from our peak headcount in mid-Q3 of 2022. The reduction in full-time headcount is reflected in lower personnel costs within operating expenses, which declined by 9% year-over-year. This was partially offset by investments in research and development related infrastructure to power product innovation, increased facilities costs associated with return to office initiatives, and increased travel and event related costs in support of our advertising go-to- market initiatives. Adjusted EBITDA was $40 million in Q3, down from $73 million in the prior year, which exceeded our expectations entering the quarter, reflecting better-than-forecasted revenues and lower- than-forecasted costs, resulting in 65% of incremental revenue flowing through to adjusted EBITDA quarter-over-quarter. Net loss


Trailing twelve months operating cash flow was $207 million Trailing twelve months free cash flow was $2 million4 Cash, Cash Equivalents, and Marketable Securities $3.6 billion 10SNAP INC. | Q3 2023 | INVESTOR LETTER was $368 million in Q3, compared to a net loss of $360 million in Q3 of the prior year. The $9 million higher net loss compared to the prior year reflects the flow through of Adjusted EBITDA that was $33 million lower year-over-year, unfavorable investment impacts of $97 million due to $76 million in net investment gains in the prior year compared to $21 million in net investment losses in the current period, and a $41 million increase in stock-based compensation (SBC) expenses discussed further below. These impacts were partially offset by nonrecurring restructuring expenses that were $136 million lower following the reprioritization of our cost structure in the prior year and $25 million higher net interest income in the current period stemming from higher yields on our invested cash and marketable securities. SBC and related expenses, excluding restructuring charges, were $360 million in Q3, up 13% from $319 million in the prior year, which stands in contrast to the 9% decline in cash-based personnel costs within operating expenses. SBC expense reflects the combination of legacy grants based on share prices much higher than the current share price, which are vesting alongside more recent grants issued at prices closer to our current share price. This results in SBC expense that is higher than the ongoing target equity compensation structure of the business. The value of equity vesting to our team in Q3 was approximately $249 million or $111 million lower than SBC and related expenses in the period. The wind down of our AR Enterprise Services business included a reduction of our global employee headcount by approximately 3%. We expect to incur total pre-tax restructuring charges of up to $49 million, with $19 million of these costs incurred in Q3 and the majority of the remainder to be incurred in Q4 of 2023. Free cash flow was negative $61 million in Q3, while trailing twelve months free cash flow was $2 million, as we continued to carefully prioritize our investments to create a path to positive FCF, even at reduced rates of growth. Operating cash flow was $13 million, while trailing twelve months operating cash flow was $207 million.


We announced our third stock repurchase program of up to $500 million to protect stockholder value from the impact of dilution. 11SNAP INC. | Q3 2023 | INVESTOR LETTER We ended Q3 with $3.6 billion in cash and marketable securities on hand, down from $4.4 billion one year ago and $3.7 billion at the end of the prior quarter. The year-over-year change in our cash balance largely reflects $500 million in stock repurchases, excluding fees, completed in Q4 of the prior year, and a $238 million deferred payment for an acquisition completed in 2021 made in Q2 of this year. Dilution in Q3 rose to 5.5%, up from 0.2% in the prior year, as we began to lap stock repurchases completed in Q3 of the prior year. We view careful management of our share count as a critical input to long-term shareholder returns and the CAGR for our share count growth since IPO is 3.5%. As part of our ongoing effort to carefully manage the dilutive impact of our SBC strategy, we are announcing today a new stock repurchase program of up to $500 million. Given our return to topline revenue growth, the reprioritization of our cost structure to carve a path to positive FCF even at reduced rates of revenue growth, as well as the strength of our balance sheet with $3.6 billion in cash and marketable securities and no debt maturing in 2024, we believe this stock repurchase program is financially prudent and an important input to long-term shareholder returns. As we enter Q4, we anticipate continued growth in our global community and, as a result, our financial forecast for Q4 is built on the assumption that DAU will reach 410 million to 412 million. We believe we are on the right path with our direct-response advertising platform and are focused on executing against our roadmap to deliver further improvements. That said, forward visibility of advertising demand remains limited due to several factors. First, revenue in Q4 is historically backweighted, and the revenue mix in Q4 has historically included a relatively higher share from brand advertising revenue, and brand advertising grew at a slower rate than direct-response advertising in Q3. In addition, we observed pauses in spending from a large number of primarily brand-oriented advertising campaigns immediately following the onset of the war in the Middle East, and this has been a headwind


12SNAP INC. | Q3 2023 | INVESTOR LETTER to revenue quarter-to-date. While some of these campaigns have now resumed, and the impact on our revenue has partially diminished, we continue to observe new pauses and the risk that these pauses could persist or increase in magnitude remains. Due to the unpredictable nature of war, we believe it would be imprudent to provide formal guidance for Q4. Our internal forecast assumes a revenue range of $1,320 million to $1,375 million, implying year-over-year revenue growth of approximately 2% to 6%. Within this range of revenue, we estimate that adjusted EBITDA will be between $65 million and $105 million. Given the progress we have made with our ad platform, the leadership team we have built, the work we have done to reprioritize our cost structure, and the strength of our balance sheet, we believe we are well positioned to continue making progress on our top strategic priorities. As we move forward into Q4 and 2024, we remain focused on investing in products and platforms to sustain community growth, investing heavily in our direct-response business to deliver measurable return on ad spend, and cultivating new sources of revenue to diversify our topline growth to build a more resilient business.


13SNAP INC. | Q3 2023 | INVESTOR LETTER 1. Adjusted gross margin is a non-GAAP measure, which we define as GAAP revenue less adjusted cost of revenue divided by GAAP revenue. Adjusted cost of revenue is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other non- cash or non-recurring items impacting net income (loss) from time to time. 2. Adjusted operating expenses is a non-GAAP measure and excludes stock-based compensation expense, payroll and other tax expense related to stock-based compensation, depreciation and amortization, and certain other non-cash or non-recurring items impacting net income (loss) from time to time. 3. Adjusted EBITDA is a non-GAAP measure, which we define as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. See Appendix for reconciliation of net loss to Adjusted EBITDA. 4. Free Cash Flow is a non-GAAP measure, which we define as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. See Appendix for reconciliation of net cash provided by (used in) operating activities to Free Cash Flow.


Appendix


15SNAP INC. | Q3 2023 | INVESTOR LETTER This letter contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, or the Securities Act, and Section 21E of the Securities Exchange Act of 1934, as amended, or the Exchange Act about us and our industry that involve substantial risks and uncertainties. All statements other than statements of historical facts contained in this letter, including statements regarding guidance, our future results of operations or financial condition, future stock repurchase programs or stock dividends, business strategy and plans, user growth and engagement, product initiatives, objectives of management for future operations, and advertiser and partner offerings, are forward-looking statements. In some cases, you can identify forward-looking statements because they contain words such as “anticipate,” “believe,” “contemplate,” “continue,” “could,” “estimate,” “expect,” “going to,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “should,” “target,” “will,” or “would” or the negative of these words or other similar terms or expressions. We caution you that the foregoing may not include all of the forward-looking statements made in this letter. You should not rely on forward-looking statements as predictions of future events. We have based the forward-looking statements contained in this letter primarily on our current expectations and projections about future events and trends, including our financial outlook, macroeconomic uncertainty, and geo-political conflicts, that we believe may continue to affect our business, financial condition, results of operations, and prospects. These forward-looking statements are subject to risks and uncertainties related to: our financial performance; our ability to attain and sustain profitability; our ability to generate and sustain positive cash flow; our ability to attract and retain users, partners, and advertisers; competition and new market entrants; managing our growth and future expenses; compliance with new laws, regulations, and executive actions; our ability to maintain, protect, and enhance our intellectual property; our ability to succeed in existing and new market segments; our ability to attract and retain qualified team members and key personnel; our ability to repay or refinance outstanding debt, or to access additional financing; future acquisitions, divestitures, or investments; and the potential adverse impact of climate change, natural disasters, health epidemics, macroeconomic conditions, and war or other armed conflict, as well as risks, uncertainties, and other factors described in “Risk Factors” and elsewhere in our most recent periodic report filed with the U.S. Securities and Exchange Commission, or SEC, which is available on the SEC’s website at www.sec.gov. Additional information will be made available in Snap Inc.’s periodic report that will be filed with the SEC for the period covered by this letter and other filings that we make from time to time with the SEC. In addition, any forward-looking statements contained in this letter are based on assumptions that we believe to be reasonable as of this date. We undertake no obligation to update any forward-looking statements to reflect events or circumstances after the date of this letter or to reflect new information or the occurrence of unanticipated events, including future developments related to geo-political conflicts and macroeconomic conditions, except as required by law. Forward Looking Statements


16SNAP INC. | Q3 2023 | INVESTOR LETTER To supplement our consolidated financial statements, which are prepared and presented in accordance with GAAP, we use certain non-GAAP financial measures, as described below, to understand and evaluate our core operating performance. These non-GAAP financial measures, which may be different than similarly titled measures used by other companies, are presented to enhance investors’ overall understanding of our financial performance and should not be considered a substitute for, or superior to, the financial information prepared and presented in accordance with GAAP. We use the non-GAAP financial measure of Free Cash Flow, which is defined as net cash provided by (used in) operating activities, reduced by purchases of property and equipment. We believe Free Cash Flow is an important liquidity measure of the cash that is available, after capital expenditures, for operational expenses and investment in our business and is a key financial indicator used by management. Additionally, we believe that Free Cash Flow is an important measure since we use third-party infrastructure partners to host our services and therefore we do not incur significant capital expenditures to support revenue generating activities. Free Cash Flow is useful to investors as a liquidity measure because it measures our ability to generate or use cash. Once our business needs and obligations are met, cash can be used to maintain a strong balance sheet and invest in future growth. We use the non-GAAP financial measure of Adjusted EBITDA, which is defined as net income (loss); excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. We believe that Adjusted EBITDA helps identify underlying trends in our business that could otherwise be masked by the effect of the expenses that we exclude in Adjusted EBITDA. We use the non-GAAP financial measure of non-GAAP net income (loss), which is defined as net income (loss); excluding amortization of intangible assets; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; certain other non-cash or non-recurring items impacting net income (loss) from time to time; and related income tax adjustments. Non-GAAP net income (loss) and weighted average diluted shares are then used to calculate non-GAAP diluted net income (loss) per share. Similar to Adjusted EBITDA, we believe these measures help identify underlying trends in our business that could otherwise be masked by the effect of the expenses we exclude in the measure. We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects, and allow for greater transparency with respect to key metrics used by our management for financial and operational decision-making. We are presenting these non-GAAP measures to assist investors in seeing our financial performance through the eyes of management, and because we believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry. For a reconciliation of these non-GAAP financial measures to the most directly comparable GAAP financial measure, please see “Reconciliation of GAAP to Non-GAAP Financial Measures” included as an Appendix to this letter. Snap Inc., “Snapchat,” and our other registered and common law trade names, trademarks, and service marks are the property of Snap Inc. or our subsidiaries. Non-GAAP Financial Measures


17SNAP INC. | Q3 2023 | INVESTOR LETTER Three Months Ended Adjusted EBITDA reconciliation: 9/30/23 6/30/23 3/31/23 12/31/22 9/30/22 Net income (loss) $(368,256) $(377,308) $(328,674) $(288,460) $(359,502) Add (deduct): Interest income (43,839) (43,144) (37,948) (28,698) (18,445) Interest expense 5,521 5,343 5,885 5,312 5,425 Other (income) expense, net 20,662 (1,323) (11,372) 20,043 (71,961) Income tax (benefit) expense 5,849 12,093 6,845 4,206 9,241 Depreciation and amortization 41,209 39,688 35,220 34,975 34,068 Stock-based compensation expense 353,846 317,943 314,931 446,339 312,690 Payroll and other tax expense related to stock-based compensation 6,463 8,229 15,926 5,172 6,561 Restructuring charges1 18,639 -- -- 34,386 154,563 Adjusted EBITDA2 $40,094 $(38,479) $813 $233,275 $72,640 Three Months Ended Free Cash Flow reconciliation: 9/30/23 6/30/23 3/31/23 12/31/22 9/30/22 Net cash provided by (used in) operating activities $12,781 $(81,936) $151,102 $125,291 $55,945 Less: Purchases of property and equipment (73,435) (36,943) (47,630) (46,925) (37,836) Free Cash Flow3 $(60,654) $(118,879) $103,472 $78,366 $18,109 Reconciliation of GAAP to Non-GAAP Financial Measures (In thousands, unaudited) 1. Restructuring charges were composed primarily of severance and stock-based compensation expense for the three months ended September 30, 2023. Restructuring charges were composed primarily of severance and related charges of $6 million and $91 million for the three months ended December 31, 2022 and September 30, 2022, respectively, stock-based compensation expense, lease exit and related charges, impairment charges, contract termination charges, and intangible asset amortization. These charges are non-recurring and not reflective of underlying trends in our business. 2. Adjusted EBITDA is a non-GAAP measure, which we define as net income (loss), excluding interest income; interest expense; other income (expense), net; income tax benefit (expense); depreciation and amortization; stock-based compensation expense; payroll and other tax expense related to stock-based compensation; and certain other non-cash or non-recurring items impacting net income (loss) from time to time. 3. Free Cash Flow is a non-GAAP measure, which we define as net cash provided by (used in) operating activities, reduced by purchases of property and equipment.