8-K

SRx Health Solutions, Inc. (SRXH)

8-K 2022-03-29 For: 2022-03-29
View Original
Added on April 11, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

_______________________

FORM 8-K

_______________________

CURRENT REPORT

PURSUANT TO SECTION 13 OR 15(d)

OF THE SECURITIES EXCHANGE ACT OF 1934

Date of Report (Date of earliest event reported): March 29, 2022

_______________________

Better Choice Company Inc.

(Exact name of Registrant as Specified in its Charter)

_______________________

Delaware 001-40477 83-4284557
(State or other Jurisdiction of Incorporation) (Commission File Number) (IRS Employer Identification No.)

12400 Race Track Road

Tampa, Florida 33626

(Address of Principal Executive Offices) (Zip Code)

_______________________________________________

(Registrant's Telephone Number, Including Area Code): (212) 896-1254

N/A

(Former name or former address, if changed since last report.)

_______________________

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading<br>Symbol(s) Name of each exchange on which registered
Common Stock, $0.001 par value share BTTR NYSE American

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02    Results of Operations and Financial Condition

On March 29, 2022, Better Choice Company Inc., a Delaware corporation (the “Company”), announced its financial results for the fourth quarter and year ended December 31, 2021. A copy of the press release is attached hereto as Exhibit 99.1.

Item 7.01    Regulation FD Disclosure

Better Choice Fourth Quarter 2021 Financial Results Conference Call

On March 29, 2022, at 8:30 am EDT, the Company will host a conference call to discuss results for the fourth quarter and year ended December 31, 2021. Interested parties, including analysts, investors and the media, may listen live via the details below.

Event: Better Choice Fourth Quarter and Fiscal Year 2021 Earnings Call
Date: Tuesday, March 29, 2022
Time: 8:30 a.m. Eastern Time
Live Call: +1-877-407-4018 (U.S. Toll-Free) or +1-201-689-8471 (International)
Webcast: https://viavid.webcasts.com/starthere.jsp?ei=1533499&tp_key=d002260c80

Updated Investor Presentation

On March 29, 2022, the Company posted an updated investor presentation (the “Investor Presentation”) to its website and it is available in the Company Info section of the Company’s website at https://ir.betterchoicecompany.com. A copy of the Investor Presentation is included as Exhibit 99.2 to this Current Report.

The Company intends to use the Investor Presentation in presentations to investors and analysts from time to time in the future. The furnishing of the information in this Current Report is not intended to, and does not, constitute a determination by the Company that the information in this Current Report is material or complete, or that investors should consider this information before making an investment decision with respect to any security of the Company. The information in the materials is presented as of March 29, 2022, and the Company does not assume any obligation to update such information in the future.

The information in Item 7.01 of this Current Report shall not be deemed to be "filed" for the purposes of Section 18 of the Securities and Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

Cautionary Note Regarding Forward-Looking Statements

This Current Report on Form 8-K contains statements that constitute "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Management's projections and expectations are subject to a number of risks and uncertainties that could cause actual performance to differ materially from that predicted or implied. Forward-looking statements may be identified by the use of words such as "expect," "anticipate," "believe," "estimate," "potential," "should" or similar words intended to identify information that is not historical in nature. Forward-looking statements contained herein include, among others, statements concerning management's expectations about future events and the Company’s operating plans and performance, the effects of the COVID-19 outbreak, including levels of consumer, business and economic confidence generally, the regulatory environment, litigation, sales, and the expected benefits of acquisitions, and such statements are based on the current beliefs and expectations of the Company’s management, as applicable, and are subject to known and unknown risks and uncertainties. There are a number of risks and uncertainties that could cause actual results to differ materially from those contemplated by the forward-looking statements. These statements speak only as of the date they are made, and the Company does not intend to update or otherwise revise the forward-looking information to reflect actual results of operations, changes in financial condition, changes in estimates, expectations or assumptions, changes in general economic or industry conditions or other circumstances arising and/or existing since the preparation of this Current Report on Form 8-K or to reflect the occurrence of any unanticipated events. For further information regarding the risks associated with the Company’s business, please refer to the Company’s filings with the Securities and Exchange Commission, including our Annual Report on Form 10-K for the most recent fiscal year end, Quarterly Reports on Form 10-Q and Current Reports on Form 8-K.

Item 9.01    Financial Statements and Exhibits

(d) Exhibits.

Exhibits Description
99.1 Press Release dated March 29, 2022
99.2 Better Choice Company Inc.'s Investor Presentation

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

Better Choice Company Inc.
March 29, 2022
By: /s/ Sharla A. Cook
Name: Sharla A. Cook
Title: Chief Financial Officer

3

Document

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Better Choice Company Reports Fourth Quarter and Full Year 2021 Financial Results, Provides Update to Halo Elevate Launch and Releases First Quarter 2022 Growth Estimate

NEW YORK, NY, March 29, 2022 -- Better Choice Company Inc. (NYSE American: BTTR) (the “Company” or “Better Choice”), a pet health and wellness company, today reported its financial results for the fourth quarter and year ended December 31, 2021.

“The fourth quarter of 2021 was a strong quarter for Better Choice. In spite of unprecedented supply chain disruptions felt across the consumer-packaged goods industry, we were able to deliver 18% quarterly net sales growth year-over-year, driven by 227% growth in International sales and 6% growth in E-commerce sales. This quarter, our supply chain and logistics team did a fantastic job navigating supply chain pressures to satisfy our growing customer demand and pivoted when needed with one goal in mind - to keep our product on the shelf for our loyal and growing consumer base. Most importantly, we believe we have created a strong foundation for continued growth through our diverse omni-channel approach, and are excited to provide an update to our progress to date in 2022 as we begin to realize aggressive top-line growth,” said Scott Lerner, CEO of Better Choice.

“Since our uplist to the NYSE American in June 2021, we have secured three anchor partnerships for the national launch of Halo Elevate - Petco, Pet Supplies Plus and Phillips Pet Food and Supplies - and onboarded two new co-manufacturing partners for both the Halo Elevate and Halo Holistic brands. In addition to securing significant incremental production capacity to support rapid growth, we believe that these new co-manufacturing partnerships will have a significant, positive impact to gross margin in the back half of 2022 as we transition incremental production to these facilities. Thanks to these newly formed partnerships and strong initial feedback from retailers, we anticipate that Halo Elevate will be available in more than 1,500 pet specialty stores by the end of April, and in more than 2,000 pet specialty stores by the end of July. Coupled with incremental linear feet in certain locations, this represents a 37% increase in pet specialty distribution relative to the expectations we shared in November 2021,” stated Mr. Lerner.

"Although these positive developments were not reflected in our 2021 financials, we have already begun to see their impact in the first quarter of 2022. We estimate that first quarter 2022 gross sales will exceed 40% growth relative to the first quarter of 2021, where we delivered $13.4m of gross sales. To date, our growth in 2022 has been driven by initial sales of Halo Elevate as well as strong Halo Holistic sales in our E-Commerce and International channels. I can confidently say today that Better Choice is well positioned to capitalize on our established platform within the pet industry, leveraging the growing popularity of our brands and the tremendous work of our team, both domestically and internationally. We are pleased with the numerous achievements that our team has been able to accomplish throughout this pivotal year and expect to further our efforts to execute against our growth strategy and create value for all of our shareholders,” continued Mr. Lerner.

Fourth Quarter and Full Year 2021 Operational Highlights

•Successfully finalized uplist to the NYSE American Exchange, raising $40m of gross proceeds and automatically converting $23m of debt into common equity upon listing.

•Secured anchor partnerships with Petco, Pet Supplies Plus and Phillips Pet Food and Supplies for the national launch of Halo Elevate, which together represent distribution in more than 2,000 pet specialty stores in 2022.

•Announced a 37% increase in pet specialty distribution relative to November 2021 estimates, driven by incremental store count and increases to linear feet allocated on shelf.

•Completed onboarding process with two new co-manufacturing partnerships for Halo Elevate and Halo Holistic to increase production capacity and drive a significant, positive impact to gross margin in the back half of 2022.

•Increased investment in long-term brand marketing to coincide with our planned pet specialty re-launch in the first half of 2022.

Financial Highlights for the Fourth Quarter and Full Year 2021

•Cash, cash equivalents and restricted cash as of December 31, 2021 of $28.9m

•Fourth Quarter 2021 Gross Sales of $13.6m

•Full Year 2021 Gross Sales of $56.0m, representing 7.5% year-over-year growth

•Fourth Quarter 2021 Net Sales of $11.0m

•Full Year 2021 Net Sales of $46.0m

•Fourth Quarter 2021 E-commerce Net Sales of $3.4m, representing 6% quarter-over-quarter growth

•Fourth Quarter 2021 International Net Sales of $3.9m, representing 227% quarter-over-quarter growth

•Fourth Quarter 2021 Loss from Operations of $5.0m

•Full Year 2021 Loss from Operations of $17.3m

•Fourth Quarter 2021 Net loss available to common stockholders of $5.1m

•Full Year 2021 Net income available to common stockholders of $3.4m

•Fourth Quarter 2021 Adjusted EBITDA of $(3.0)m

•Full Year 2021 Adjusted EBITDA of $(7.1)m

Conference Call and Webcast Information

The Company will host a conference call and audio webcast on Tuesday, March 29, 2022 at 8:30 am (Eastern Time) to answer questions about the Company's operational and financial highlights for the fourth quarter of 2021.

Event: Better Choice Fourth Quarter and Fiscal Year 2021 Earnings Call
Date: Tuesday, March 29, 2022
Time: 8:30 a.m. Eastern Time
Live Call: +1-877-407-4018 (U.S. Toll-Free) or +1-201-689-8471 (International)
Webcast: https://viavid.webcasts.com/starthere.jsp?ei=1533499&tp_key=d002260c80

For interested individuals unable to join the conference call, a dial-in replay of the call will be available until April 12, 2022 and can be accessed by dialing +1-844-512-2921 (U.S. Toll Free) or +1-412-317-6671 (International) and entering replay pin number: 13727550.

Better Choice Company Inc.

Consolidated Statements of Operations

(Dollars in thousands)

Year ended <br>December 31, Three months ended<br>December 31,
2021 2020 2021 2020
Net sales $ 46,006 $ 42,590 $ 10,987 $ 9,288
Cost of goods sold 30,638 26,485 8,231 5,922
Gross profit 15,368 16,105 2,756 3,366
Operating expenses:
Selling, general and administrative 28,507 34,487 7,110 4,482
Share-based compensation 4,140 8,940 623 1,893
Total operating expenses 32,647 43,427 7,733 6,375
Loss from operations (17,279) (27,322) (4,977) (3,009)
Other income (expense):
Interest expense, net (3,217) (9,247) (69) (1,979)
Gain (Loss) on extinguishment of debt 457 (88)
Change in fair value of warrant liabilities 23,463 (22,678) (24,796)
Total other income (expense), net 20,703 (32,013) (69) (26,775)
Net income (loss) before income taxes 3,424 (59,335) (5,046) (29,784)
Income tax expense 37 37
Net income (loss) 3,387 (59,335) (5,083) (29,784)
Preferred dividends 103
Net income (loss) available to common stockholders $ 3,387 $ (59,438) $ (5,083) $ (29,784)

Better Choice Company Inc.

Consolidated Balance Sheets

(Dollars in thousands, except share amounts)

December 31, 2021 December 31, 2020
Assets
Cash and cash equivalents $ 21,729 $ 3,926
Restricted cash 7,213 63
Accounts receivable, net 6,792 4,631
Inventories, net 5,245 4,869
Prepaid expenses and other current assets 2,940 4,074
Total Current Assets 43,919 17,563
Fixed assets, net 369 252
Right-of-use assets, operating leases 56 345
Intangible assets, net 11,586 13,115
Goodwill 18,614 18,614
Other assets 116 1,364
Total Assets $ 74,660 $ 51,253
Liabilities & Stockholders’ Equity (Deficit)
Current Liabilities
Accounts payable $ 4,553 $ 3,137
Accrued and other liabilities 1,879 3,400
Term loans, net 855 7,826
PPP loans 190
Operating lease liability 54 173
Warrant liability 39,850
Total Current Liabilities 7,341 54,576
Non-current Liabilities
Term loans, net 4,559
Line of credit, net 4,856 5,023
Deferred tax liability 24
Operating lease liability 5 184
Notes payable, net 18,910
PPP loans 662
Total Non-current Liabilities 9,444 24,779
Total Liabilities 16,785 79,355
Stockholders’ Equity (Deficit)
Common Stock, $0.001 par value, 200,000,000 shares authorized, 29,146,367 & 8,651,400 shares issued and outstanding as of December 31, 2021 and 2020, respectively 29 9
Series F Preferred Stock, $0.001 par value, 30,000 shares authorized, 0 shares & 21,754 shares issued and outstanding as of December 31, 2021 and 2020, respectively
Additional paid-in capital 317,102 232,530
Accumulated deficit (259,256) (260,641)
Total Stockholders’ Equity (Deficit) 57,875 (28,102)
Total Liabilities and Stockholders’ Equity (Deficit) $ 74,660 $ 51,253

Non-GAAP Measures

Better Choice Company defines Adjusted EBITDA as EBITDA further adjusted to eliminate the impact of certain items that we do not consider indicative of our core operations. Adjusted EBITDA is determined by adding the following items to net income (loss): interest expense, income tax expense, depreciation and amortization, share-based compensation, warrant expense and dividends, loss on disposal of assets, change in fair value of warrant liabilities, gain or loss on extinguishment of debt, acquisition related expenses, purchase accounting adjustments, equity and debt offering expenses and other non-recurring expenses.

The Company presents Adjusted EBITDA as it is a key measure used by our management and board of directors to evaluate our operating performance, generate future operating plans and make strategic decisions regarding the allocation of capital. We believe that the disclosure of Adjusted EBITDA is useful to investors as this non-GAAP measure forms the basis of how our management team reviews and considers our operating results. By disclosing this non-GAAP measure, we believe that we create for investors a greater understanding of and an enhanced level of transparency into the means by which our management team operates our company. We also believe this measure can assist investors in comparing our performance to that of other companies on a consistent basis without regard to certain items that do not directly affect our ongoing operating performance or cash flows.

Adjusted EBITDA does not represent cash flows from operations as defined by GAAP. Adjusted EBITDA has limitations as a financial measure and you should not consider it in isolation, or as a substitute for, or superior to, financial measures calculated in accordance with GAAP. Because of these limitations, you should consider Adjusted EBITDA alongside other financial performance measures, including various cash flow metrics, net income (loss), gross margin, and our other GAAP results.

The following table presents a reconciliation of net income (loss), the closest GAAP financial measure, to EBITDA and Adjusted EBITDA for each of the periods indicated:

Better Choice Company Inc.

Reconciliation of Net Loss to EBITDA and Adjusted EBITDA

(Dollars in thousands)

Three Months Ended<br>December 31,
2020 2021 2020
Net income (loss) available to common stockholders 3,387 $ (59,438) $ (5,083) $ (29,784)
Interest expense, net 9,247 69 1,979
Tax expense 37
Depreciation and amortization 1,748 409 450
EBITDA (48,443) (4,568) (27,355)
Non-cash share-based compensation, warrant expense and dividends (a) 19,175 623 2,041
Loss on disposal of assets 153 1 153
Non-cash change in fair value of warrant liability and warrant derivative liability 22,678 24,796
Gain on extinguishment of debt, net 88
Acquisition related expenses/(income) (b) (150) (1,386)
Non-cash effect of purchase accounting and inventory write-off on cost of goods sold (c) 1,111 217
Offering relating expenses (d) 1,221 234
Non-recurring strategic branding initiatives (e) 357
Non-recurring and other expenses (f) 2,594 557 570
Adjusted EBITDA (7,081) $ (1,573) $ (3,031) $ (730)
(a) Reflects non-cash expenses related to equity compensation awards. 2021 additionally includes non-cash expenses related to stock purchase warrants issues for third-party services provided. 2020 includes non-cash dividends, stock purchase warrants associated with a contract that was subsequently terminated and stock purchase warrants issued in connection with convertible notes. Share-based compensation is an important part of the Company's compensation strategy and without our equity compensation plans, it is probable that salaries and other compensation related costs would be higher.
(b) Reflects costs incurred related to acquisition and integration activities that will not recur and operating expenses that will not recur due to acquisition related synergies.
(c) Reflects non-cash expense recognized in cost of goods sold related to the step-up of inventory required under the accounting rules for business combinations.
(d) Reflects administrative costs associated with the registration of common shares and other debt and equity financing transactions.
(e) Includes one-time marketing agency and design fees for our strategic re-branding initiatives.
(f) For the year ended December 31, 2021, includes non-cash third party share-based compensation of 2.1 million, non-recurring severance costs of 0.8 million, non-recurring consulting costs of 0.4 million, director fees of 0.4 million and 0.2 million of non-recurring costs related to a co-manufacturer change, partially offset by a 0.6 million reduction to sales tax liability. For the year ended December 31, 2020, includes 1.5 million of non-recurring contract termination costs, 0.4 non-recurring consulting costs, 0.4 million of non-recurring costs related to a warehouse facility that was outsourced to a third party logistics facility in Q4 2020 and 0.3 million of other non-recurring expenses.

All values are in US Dollars.

About Better Choice Company Inc.

Better Choice Company Inc. is a rapidly growing pet health and wellness company committed to leading the industry shift toward pet products and services that help dogs and cats live healthier, happier and longer lives. We take an alternative, nutrition-based approach to pet health relative to conventional dog and cat food offerings and position our portfolio of brands to benefit from the mainstream trends of growing pet humanization and consumer focus on health and wellness. We have a demonstrated, multi-decade track record of success selling trusted pet health and wellness products and leverage our established digital footprint to provide pet parents with the knowledge to make informed decisions about their pet’s health. We sell the majority of our dog food, cat food and treats under the Halo and TruDog brands, which are focused, respectively, on providing sustainably sourced kibble and canned food derived from real whole meat, and minimally processed raw-diet dog food and treats. For more information, please visit https://www.betterchoicecompany.com.

Forward Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. The words “believe,” “may,” “estimate,” “continue,” “anticipate,” “intend,” “should,” “plan,” “could,” “target,” “potential,” “is likely,” “will,” “expect” and similar expressions, as they relate to us, are intended to identify forward-looking statements. The Company has based these forward-looking statements largely on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy and financial needs. Some or all of the results anticipated by these forward-looking statements may not be achieved. Further information on the Company’s risk factors is contained in our filings with the SEC. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. The Company undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future developments or otherwise, except as may be required by law.

Company Contact:

Better Choice Company, Inc.

Scott Lerner, CEO

Investor Contact:

KCSA Strategic Communications

Valter Pinto, Managing Director

T: 212-896-1254

Valter@KCSA.com

q42021investorpresentati

Better Choice Company Q4 2021 and FY 2021 Earnings Presentation March 29, 2022


This presentation regarding Better Choice Company, Inc. (“the Company”, “Better Choice”, “BTTR”, “we”, “us” or “our”) is strictly confidential and is for you to familiarize yourself with the Company. This presentation contains information, statements, beliefs and opinions which are forward-looking, and which reflect current estimates, expectations and projections about future events, referred to herein and which constitute “forward-looking statements” or “forward-looking information” within the meaning of the Private Securities Litigation Reform Act of 1995. All statements other than statements of historical fact included in this document, regarding our strategy, future operations, financial position, prospects, plans and objectives of management are forward-looking statements. Statements containing the words “could”, “believe”, “expect”, “intend”, “should”, “seek”, “anticipate”, “will”, “positioned”, “project”, “risk”, “plan”, “may”, “estimate” or, in each case, their negative and words of similar meaning are intended to identify forward-looking statements. By their nature, forward-looking statements involve a number of known and unknown risks, uncertainties and assumptions, most of which are difficult to predict and many of which are beyond the Company’s control, concerning, among other things, the Company’s anticipated business strategies, anticipated trends in the Company’s business and anticipated market share, that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements. These risks, uncertainties and assumptions could adversely affect the outcome and financial effects of the plans and events described herein. In addition, even if the outcome and financial effects of the plans and events described herein are consistent with the forward-looking statements contained in this presentation, those results or developments may not be indicative of results or developments in subsequent periods. Although the Company has attempted to identify important risks and factors that could cause actual actions, events or results to differ materially from those described in forward-looking information, there may be other factors and risks that cause actions, events or results not to be as anticipated, estimated or intended. Forward-looking information contained in this presentation is based on the Company’s current estimates, expectations and projections, which the Company believes are reasonable as of the current date. The Company can give no assurance that these estimates, expectations and projections will prove to have been correct. Given these uncertainties, you should not place undue reliance on these forward-looking statements. All statements contained in this presentation are made only as of the date of this presentation, and the Company undertakes no duty to update this information unless required by law. You are also reminded that during this presentation, certain non-GAAP financial measures, such as Adjusted EBITDA, may be discussed. These measure should not be considered an alternative to net income, or any other measure of financial performance or liquidity presented in accordance with generally accepted accounting principles (GAAP). These measures are not necessarily comparable to a similarly titled measure of another company. Please refer to our reconciliations of these discussed figures with the most comparable GAAP measures. The known risks, uncertainties and factors are described in detail under the caption “Risk Factors” in documents the Company has filed with the Securities and Exchange Commission (the “SEC”). that are incorporated by reference in this presentation. Certain information contained in this presentation may be derived from information provided by industry sources. The Company believes such information is accurate and that the sources from which it has been obtained are reliable. However, the Company cannot guarantee the accuracy of, and has not independently verified, such information. All trademarks, service marks, and trade names appearing in this presentation are the property of their respective holders. 2


3 Note: Premium and super premium segments defined as being sold with a retail price greater than $0.20 per ounce. Executive Team Purpose Built for Success in the Pet Industry Significant Online Recurring Revenue Base (Chewy, Amazon and DTC) Rapidly Growing International Sales ($100m+ contracted in ’21-’25) Asset Light Model with Established Co-Manufacturing Partners Exciting Three-Year Innovation Pipeline Key to Future Growth Portfolio of Established Premium and Super-Premium Pet Products The Most Innovative Premium Pet Food Company in the World 2,000+ New Brick & Mortar Locations in 2022 (Petco, PSP, Phillips)


4 Team • ~50 FTEs with hubs in Chicago, Nashville + Tampa • Win-from-anywhere culture driving productivity • Equity plans in place to attract and retain top talent Supply Chain • All dry kibble and freeze- dried food and treats are made in the USA • Best-in-class certifications ensure product quality and drive performance Customers & Distributors • High quality customers and distributors are key to omni- channel growth • We partner with our key retailers to drive successful new product launches Marketing & Agency Partners • Dynamic marketing and agency partners help drive innovative creative content • Our partners are the best of the best in the industry


• Our goal is to reach millennial pet parents enabling purchase of Halo products wherever, whenever, and however they choose. • Differentiating through thoughtful merchandising of the Halo portfolio that maximizes conversion and margin in store, DTC, and eCommerce channels. • Turning every consumer touchpoint into a dynamic opportunity to connect and convert customers with a consistent and immersive brand experience, end to end. 5 DTC International Pet Specialty E-Comm 2023 Gross Sales Target – $100m


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8 Halo is the brand for a new generation of pet parents


9 Estimated ‘22 Store Count1 Over 1,000 stores2 Over 600 stores3 Target: 500+ stores Estimated ‘22 Distribution Points1 Over 40,0002 Over 27,0003 Target: Over 18,000+ Additional Retailer Support1 Best Choice Brand Preferred Brand Independent Exclusive 1. Company estimate as of March 14, 2022. Estimated store counts per customer communications received to date. 2. Represents increase from November 2021 estimate of 900 stores. 3. Represents Increase from November 2021 estimate of 560 stores.


Natural, Science-Based Nutrition For Optimal Health 10 Vet & Nutrition Experts


Innovating To Win In 2022 International Markets Holistic Renovation High Protein Cat Innovation 11~$15M ‘21 Sales 70%+ YoY Growth $100M ’21–’25 Sales Aggregate Contracted Minimums


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The World’s Best Food For The World’s Best Kids


Better Choice Company The Most Innovative Pet Food Company In The WorldThank You! 15