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8-K

Thryv Holdings, Inc. (THRY)

8-K 2022-04-05 For: 2022-04-05
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Added on April 07, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, DC 20549


FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the

Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): April 5, 2022

THRYV HOLDINGS, INC.

(Exact name of registrant as specified in its charter)

Delaware 001-35895 13-2740040
(State or Other Jurisdiction of Incorporation) (Commission File Number) (IRS Employer Identification No.)
2200 West Airfield Drive,<br> P.O. Box 619810<br><br> <br>D/FW Airport, TX<br><br> <br>(Address of Principal Executive Offices) 75261<br><br> <br>(Zip Code)
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(972) 453-7000

(Registrant’s telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the

    following provisions \(see General Instruction A.2. below\):
Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
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Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
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Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
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Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading Symbol(s) Name of each exchange on which<br><br> <br>registered
Common Stock, $0.01 par value THRY The Nasdaq Stock Market LLC

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐



Item 7.01. Regulation FD Disclosure.

On April 5, 2022, Thryv Holdings, Inc. (the “Company”) issued a press release announcing its first Investor Day in New York City. A copy of the press release is furnished as Exhibit 99.1 hereto and is incorporated by reference herein. The presentation for Investor Day is furnished as Exhibit 99.2 hereto and is incorporated by reference herein.

The furnishing of the attached presentation is not an admission as to the materiality of any information therein. The information contained in the slides is summary information that is intended to be considered in the context of more complete information included in the Company’s filings with the Securities and Exchange Commission (the “SEC”) and other public announcements that the Company has made, including the press release furnished as Exhibit 99.1 hereto, and may make from time to time by press release or otherwise.

The information in Item 7.01 of this Current Report is being furnished and shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended, or otherwise subject to the liabilities of that Section. The information in Item 7.01 of this Current Report shall not be incorporated by reference into any registration statement or other document pursuant to the Securities Act of 1933, as amended.

Item 9.01. Financial Statements and Exhibits.

(d) Exhibits.

Exhibit Number Description
99.1 Press release, dated April 5, 2022, issued by Thryv Holdings, Inc.
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99.2 Analyst and Investor Day presentation.
104 Cover Page Interactive Data File (embedded within the online XBRL document).

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

THRYV HOLDINGS, INC.
Date: April 5, 2022 By: /s/ Paul D. Rouse
Name: Paul D. Rouse
Title: Chief Financial Officer, Executive Vice President and Treasurer


Exhibit 99.1


Thryv Hosts Investor Day, Announces SaaS Revenue Target

of $1 Billion in 2027

CEO Joe Walsh calls 2020s “The Decade of Small Business Automation” and says local firms across US and other developed countries are “ready to move to the cloud”

NEW YORK and DALLAS, April 5, 2022 – Thryv Chairman and CEO Joe Walsh will unveil his vision for “the decade of small business automation” and the future trajectory of SaaS revenues today at Thryv Holdings, Inc.’s (NASDAQ:THRY) Investor Day starting at 9 a.m. EDT at the Nasdaq MarketSite in Midtown Manhattan. The Thryv small business platform transforms the way local businesses run, by automating their day-to-day functions with cloud software they access from their smartphone, tablet or laptop.

In connection with the event, the company is announcing it is targeting SaaS revenue of $1 billion by 2027 and $4 billion by 2032. The company is also re-affirming first quarter and full year 2022 financial guidance ranges that it released on March 10, 2022.

“This is the decade that local, independent small businesses automate their operations and follow enterprises into the cloud,” said Walsh. “We put their office in their pocket so they can run their business from anywhere.  And what's exciting is that there are 10 times more small businesses than there are larger enterprises. The opportunity is so much bigger and, beyond that, more impactful to Main Street.”

The company will highlight Thryv’s continued dedication to ensuring small- to medium-sized businesses (SMBs) have access to the same types of tools that enterprise businesses use, scaled for the small business owner’s day-to-day needs. Today’s SMB owner needs a competitive advantage in a market where costs are increasing across the board – in the labor they hire, the supplies they buy, and even in the pay-per-click search advertising they purchase to acquire new customers. Thryv’s platform saves time and money for small business owners by automating time-consuming daily tasks and keeping their brand in front of customers and prospects via their smartphones.

Some key takeaways from Thryv’s Investor Day conference:

Centralized Inbox
A centralized platform to manage all aspects of their business in one dashboard
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Expanded interoperability with other business tools
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Hub by Thryv
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It is being widely adopted by franchises - primarily service businesses with 10 to 100 locations
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Canada
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Thryv continues its international expansion, moving into Canada in Q1 2022
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ThryvPay Enhancements
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In the US, Thryv’s proprietary digital payment tool will see new enhancements by the end of 2022, including:
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Branded hardware for card-present transactions
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2200 West Airfield Dr., TX 29, P.O. Box 619810, D/FW Airport, TX 75261   thryv.com



ThryvPay Visa - giving business owners faster access to funds, segregating business and personal expenses, spending caps and expense tracking
Thryv Buy-Now-Pay-Later - enabling replacement versus repair as an option for the customer
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ThryvPay will launch in Australia and Canada by the end of 2022
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Centers
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Thryv is unveiling its “Centers” strategy
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Enables small business owners to purchase subscriptions by business function creating an expandable platform to meet evolving SMB demands.
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Thryv’s current offering will soon be renamed Business Center
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Including Customer Relationship Management (CRM), scheduling, a secure client portal and everything an SMB needs to run their business, day-to-day
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The new Thryv Marketing Center, currently in beta, will launch in the second half of 2022.
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It will include consented attribution for online engagement in conjunction with Business Center, multi-channel in-app digital advertising, real-time<br> and transparent marketing analytics, and a suite of fully integrated marketing tools.
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Thryv announced at least three additional centers are in various stages of active development and will debut at future dates.
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Those that would like to join the webcast, starting at 9 a.m. EDT, can gain access here.

Thryv will also participate in Nasdaq’s Opening Bell Ringing Ceremony on April 6, 2022.

Forward-Looking Statements

      Some statements included in this release constitute forward-looking statements. Statements that include the words “may”, “will”, “could”, “should”, “would”, “believe”, “anticipate”, “forecast”, “estimate”, “expect”, “preliminary”,
      “intend”, “plan”, “project”, “target”, “outlook”, “future”, “forward”, “guidance” and similar statements of a future or forward-looking nature identify forward-looking statements. These statements are not guarantees of future performance.
      Forward-looking statements provide current expectations with respect to our financial performance and future events with respect to our business and industry in general. Forward-looking statements are based on certain assumptions and include any
      statement that does not directly relate to any historical or current fact. Accordingly, there are or will be important factors that could cause our actual results to differ materially from those indicated in these statements. We believe that
      these factors include, but are not limited to, the risks related to the following: risks related to the ongoing COVID-19 pandemic, the Company’s ability to maintain adequate liquidity to fund operations; the Company’s future operating and
      financial performance; the Company’s ability to consummate acquisitions, or, if consummated, to successfully integrate acquired businesses into the Company’s operations, the Company’s ability to recognize the benefits of acquisitions, or the
      failure of an acquired company to achieve its plans and objectives; limitations on our operating and strategic flexibility and the ability to operate our business, finance our capital needs or expand business strategies under the terms of our
      credit facilities; our ability to retain existing business and obtain and retain new business; general economic or business conditions affecting the markets we serve; declining use of print yellow page directories by consumers; our ability to
      collect trade receivables from clients to whom we extend credit; credit risk associated with our reliance on small and medium sized businesses as clients; our ability to attract and retain key managers; increased competition in our markets; our
      ability to obtain future financing due to changes in the lending markets or our financial position; our ability to maintain agreements with major Internet search and local media companies; reduced advertising spending and increased contract
      cancellations by our clients, which causes reduced revenue; and our ability to anticipate or respond effectively to changes in technology and consumer preferences. All subsequent written and oral forward-looking statements attributable to us or
      persons acting on our behalf are expressly qualified in their entirety by such cautionary statements.

2200 West Airfield Dr., TX 29, P.O. Box 619810, D/FW Airport, TX 75261   thryv.com


If one or more events related to these or other risks or uncertainties materialize, or if our underlying assumptions prove to be incorrect, actual results may differ materially from what we anticipate. For these reasons, we caution you against relying on forward-looking statements. All forward-looking statements included in this press release are expressly qualified in their entirety by the foregoing cautionary statements. These forward-looking statements speak only as of the date hereof and, other than as required by law, we undertake no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

About Thryv Holdings, Inc.

Thryv Holdings, Inc. (NASDAQ: THRY) is a global software and marketing services company that empowers small- to medium-sized businesses (SMBs), franchises and agencies to grow and modernize their operations so they can compete and win in today’s economy. Over 46,000 businesses use our award-winning SaaS platform, Thryv®, to manage their end-to-end customer experience, which has helped businesses across the U.S. and overseas grow their bottom line. Thryv also manages digital and print presence for over 400,000 businesses, connecting these SMBs to local consumers via proprietary local search portals and print directories. For more information about Thryv Holdings, Inc, visit thryv.com.

Media Contact:

Charity Lacey

Gregory FCA

Office: 929.561.5991

thryv@gregoryfca.com

Investor Contact:

Cameron Lessard

Thryv, Inc.

214.773.7022

cameron.lessard@thryv.com


2200 West Airfield Dr., TX 29, P.O. Box 619810, D/FW Airport, TX 75261   thryv.com



Exhibit 99.2

©2022 Thryv, Inc. All Rights Reserved.   ANALYST & INVESTOR DAY  APRIL 2022 – NASDAQ MARKETSITE – NYC


JOE WALSH  CHAIRMAN / CEO  RYAN CANTOR  CHIEF PRODUCT OFFICER  KJ CHRISTOPHER  VP – TREASURY, TAX & CORPORATE DEVELOPMENT   GRANT FREEMAN  CHIEF CUSTOMER OFFICER  CAMERON LESSARD  DIRECTOR - IR & CAPITAL MARKETS   PAUL ROUSE  CHIEF FINANCIAL OFFICER  THE TEAM


This Presentation may include certain forward-looking statements, including, without limitation, statements concerning the conditions of our industry and our operations, performance, and financial condition, including, in particular, statements relating to our business, growth strategies, product development efforts, and future expenses. Forward-looking statements can be identified by words such as ‘‘anticipates,’’ ‘‘intends,’’ ‘‘plans,’’ ‘‘seeks,’’ ‘‘believes,’’ ‘‘estimates,’’ ‘‘expects,’’ ‘targets,’’ and similar references to future periods, or by the inclusion of forecasts or projections. Forward-looking statements are based on our current expectations and assumptions regarding our business, the economy, and other future conditions. Because forward-looking statements relate to the future, by their nature, they are subject to inherent uncertainties and risks (some of which are beyond our control) and changes in circumstances or other assumptions that may cause actual results or performance to be materially different from those expressed or implied by these forward-looking statements. As a result, our actual results may differ materially from those contemplated by the forward-looking statements. Except as required by law, we are under no obligation to, and expressly disclaim any obligation to, update or alter any forward-looking statements whether as a result of any such changes, new information, subsequent events or otherwise.  Market data and industry information used throughout this Presentation are based on management’s knowledge of the industry and the good faith estimates of management. We also relied, to the extent available, upon management’s review of independent industry surveys and publications and other publicly available information prepared by a number of third-party sources. All of the market data and industry information used in this Presentation involves a number of assumptions and limitations, and you are cautioned not to give undue weight to such estimates. Although we believe that these sources are reliable, we cannot guarantee the accuracy or completeness of this information, and we have not independently verified this information. While we believe the estimated market position, market opportunity and market size information included in this presentation are generally reliable, such information, which is derived in part from management’s estimates and beliefs, is inherently uncertain and imprecise. Projections, assumptions and estimates of our future performance and the future performance of the industry in which we operate are necessarily subject to a high degree of uncertainty and risk due to a variety of factors. These factors could cause results to differ materially from those expressed in our estimates and beliefs and in the estimates prepared by independent parties. You should not construe the contents of this Presentation as legal, tax, accounting or investment advice or a recommendation to take (or refrain from taking) any particular action. You should consult your own counsel and tax and financial advisors as to legal and related matters concerning the matters described herein.  In addition to financial measures prepared in accordance with U.S. generally accepted accounting principles (“GAAP”), this presentation contains non-GAAP financial measures. We present non-GAAP financial measures including adjusted EBITDA, adjusted EBITDA margin and adjusted gross margin. The non-GAAP financial information is presented for supplemental informational purposes only and is not intended to be considered in isolation or as a substitute for, or superior to, financial information prepared and presented in accordance with GAAP. Please refer to the supplemental information presented in the tables for reconciliations of the non-GAAP financial measures used in this presentation to the most comparable GAAP financial measures.  We believe that these non-GAAP financial measures provide useful information about our financial performance, enhance the overall understanding of our past performance and future prospects and allow for greater transparency with respect to important metrics used by our management for financial and operational decision-making. We believe that these measures provide an additional tool for investors to use in comparing our core financial performance over multiple periods with other companies in our industry. However, it is important to note that the particular items we exclude from, or include in, our non-GAAP financial measures may differ from the items excluded from, or included in, similar non-GAAP financial measures used by other companies in our industry.  This Presentation also includes certain forward-looking non-GAAP financial measures, such as adjusted EBITDA margin and adjusted gross margin. We calculate forward-looking non-GAAP financial measures based on internal forecasts that omit certain amounts that would be included in GAAP financial measures. We have not provided quantitative reconciliations of these forward-looking non-GAAP financial measures to the most directly comparable forward-looking GAAP financial measures because the excluded items are not available on a prospective basis without unreasonable efforts.  ANALYSIS & INVESTOR DAY  SAFE HARBOR


WELCOME – 9:00 AM  Cameron Lessard, Director of Investor Relations & Capital Markets   DECADE OF SMB SAAS – 9:05 AM  Joe Walsh, Chairman and CEO  PRODUCT INNOVATION – 9:45 AM  Ryan Cantor, Chief Product Officer  REIMAGINING THE CUSTOMER EXPERIENCE – 10:10 AM  Grant Freeman, Chief Customer Officer  FINANCIAL SUMMARY – 10:30 AM  Paul Rouse, Chief Financial Officer   KJ Christopher, Vice President – Treasury, Tax & Corporate Development  Q&A – 10:50 AM   ANALYSIS & INVESTOR DAY  AGENDA


Q&A  Short Q&A (5 min) between speakers 20 min Q&A with all presenters at conclusion of presentation.  SUBMIT QUESTIONS  Via Investor Relations at InvestorDay@thryv.com   NON-GAAP  Reconciliations for financials provided and posted on investor.thryv.com  ANALYSIS & INVESTOR DAY  HOUSEKEEPING  CAMERON LESSARD


WELCOME  JOE WALSH


2020s: The Decade of SMB SaaS  Marketing Services – Our Predictable Cash Generator   Why Thryv Will Win Thryv’s “Unfair” Sales Advantage (It’s Growing)  Who We Serve – Our Ideal Client   The Future – Our Trajectory


We are a team fiercely devoted to enabling local, independent businesses.


We believe in free enterprise, a diverse dynamic economy and the American dream of owning a successful business.


We believe consumers deserve choices beyond chains and global ecommerce.


We believe devotion to supporting independent business owners is an urgent, worthy and noble calling.


HARDIN PAINTING COMPANY  STAN HARDIN  PATH TO 2032  2020S: THE DECADE OF SMB SAAS


PATH TO 2032  DECADE OF ENTERPRISE SAAS  2020s  2010s


PATH TO 2032  DECADE OF SMB SAAS  2020s  2010s


Consumers Are Trained  SMBs Are Ready  Tools Are Better  PATH TO 2032  WHY IS THIS MEGA-TREND HAPPENING NOW?


PATH TO 2032  SMB SAAS ADOPTION  77%  64%  ONE PROVIDER  64% want to buy from one provider.  MULTIPLE SAAS APPS  77% of of SMBs need a platform with all tools in one place.   Decision Analyst, Q1 2022, SMB SaaS Adoption Study.


PATH TO 2032  MARKETING SERVICES  Our Predictable Cash Generator


$880M  ESTIMATED REVENUE  35%  ESTIMATED ADJUSTED EBITDA MARGIN  2022E  REVENUE  MARKETING SERVICES  SHIFT FROM PRINT TO DIGITAL


MARKETING SERVICES  SHIFT FROM PRINT TO DIGITAL  2032E  REVENUE  $100M  ESTIMATED REVENUE  35+%  ESTIMATED ADJUSTED EBITDA MARGIN


TOTAL 2021REFERENCES  7.4B   MARKETING SERVICES  YELLOW PAGES & IYP ANNUAL U.S. REFERENCES 2001-2021  (In Billions)  -4%  CAGR  DIGITAL 2021REFERENCES  4.3B   PRINT 2021REFERENCES  3.1B   Source: Localogy, February 2022.


UNICORN AIR & HEAT  MIKE TAMBS  PATH TO 2032  WHY THRYV WILL WIN


WHY THRYV WILL WIN  SERVICE AS A DIFFERENTIATOR


WHY THRYV WILL WIN  KEY BENEFITS TO SMB  Drives Growth  Saves Time/Get Organized  Freedom/Mobility


WHY THRYV WILL WIN  WIN, KEEP & GROW HIGH QUALITY BUSINESS  EASIER FOR CONSUMER  BETTER SEO  INTEROPERABILITY  OFFICE IN YOUR POCKET  BETTER GMB RANKINGS (SEO)  REPEAT BUSINESS  MORE REFERRALS  SEAMLESS SOLUTION


WHY THRYV WILL WIN  INTEROPERABILITY


LIFETIME VALUE CUSTOMER  WHY THRYV WILL WIN  WE MAKE THE CONSUMER EXPERIENCE BETTER  FINDS SMB  Via Website/GMB  MAKES APPOINTMENT  Via Thryv Calendar  GETS REMINDER  Via Thryv Scheduler  RECEIVES DOCUMENTS/ ESTIMATES/INVOICES  Via Thryv Document Sharing  MAKES PAYMENT  Via ThryvPay. Credit Card Stored For Future  MAKES REFERRALS  Via Thryv Texting Referral Tool  GETS REMINDER  Automated Future Business Offers  RETRIEVE HISTORY  Info Stored Of All Interactions  CONSUMER


2021  2022  2023  2024  2025  WHY THRYV WILL WIN  EVOLVING & EXPANDING


WHY THRYV WILL WIN  DEVELOPMENT OF MULTIPLE CENTERS  EASIER TO USE/COMPARTMENTALIZE  COST EFFECTIVE  GREAT OPPORTUNITY FOR NDR EXPANSION


PATH TO 2032  THRYV’S “UNFAIR” SALES ADVANTAGE (It’s Growing)


$1.5BGENERATED CASH  400KCLIENTS  UNFAIR SALES ADVANTAGE  ZOOs


INBOUND  PARTNER  FRANCHISE  UNFAIR SALES ADVANTAGE  EXPANDING & MATURING SALES CHANNELS  NEW ACQUISITION CHANNELS  LOCAL CHANNELS  INSIDE  OUTSIDE  Large base of existing marketing services customers for prospecting (Zoos).  TEAM SELLING


UNFAIR SALES ADVANTAGE  GROWTH  PRODUCT LED GROWTH  SALES DRIVEN GROWTH


PRODUCT LED GROWTH  UNFAIR SALES ADVANTAGE  GROWTH  SALES DRIVEN GROWTH


UNFAIR SALES ADVANTAGE  CLIENT ADORED - INDUSTRY RECOGNIZED


THE BEAUTY MARK MEDICAL SPA  CARA VAIRO  PATH TO 2032  WHO WE SERVE Our Ideal Client


WHO WE SERVE  CORE TARGET CUSTOMERS  2-50 Employees  Service-based Businesses  Established Businesses  ~$500K In Revenue


INTERNATIONAL GROWTH OPPORTUNITY


4M  SMBs IN THE U.S. WE CAN POTENTIALLY SERVE.   TOTAL SMBs  THRYV TAM  Each dot represents 1M SMBs  Source: SBA.gov, US. Census Bureau and company estimation based on Ideal Client Profile (ICP).


8M  SMBs WORLDWIDE WE CAN POTENTIALLY SERVE.   TOTAL SMBs  THRYV TAM  Each dot represents 1M SMBs  Source: SBA.gov, U.S. Census Bureau, EU Nations: European Commission, United Kingdom: House of Commons, Canada: Innovation, Science and Economic Development Canada, and company estimation based on Ideal Client Profile (IDC).


PATH TO 2032  THE FUTUREOur Trajectory  KC CREDIT GURU  ASHLEY DEKE


THE FUTURE  TRAJECTORY SAAS REVENUES  Revenue Opportunity  2022E  2027*  2032*  $207M  $1B  $4B  *Management targets.   Note: Midpoint of 2022E SaaS revenue guidance range (March 10, 2022).


150K  SUBSCRIBERS  $1B  REVENUE  20%  ADJUSTED EBITDA MARGIN  75%  SAAS REVENUE OF CONSOLIDATED REVENUE  5 YEAR   SAAS TARGETS  75%  GROSSMARGIN  100%  NET DOLLAR RETENTION  Go-to-Market Expansion  Product Innovation  Macro Trend SMBs Moving To Cloud  CATALYSTS


500K  SUBSCRIBERS  $4B  REVENUE  >20%  ADJUSTED EBITDA MARGIN  10 YEAR   SAAS TARGETS  Go-to-Market Expansion  Product Innovation  Macro Trend SMBs Moving To Cloud  CATALYSTS  >95%  SAAS REVENUE OF CONSOLIDATED REVENUE  >75%  GROSSMARGIN  >100%  NET DOLLAR RETENTION


Engagement  Net Revenue Retention  Product Led Growth  Subscriber Growth & Referrals  Scaled ARPU  THE FUTURE  HOW DO WE GET TO THRYV 2032  By maintaining consistent execution on our core drivers...


PRODUCT INNOVATION  RYAN CANTOR  ©2022 Thryv, Inc. All Rights Reserved.


GREEN TECH CLEANING  DERRICK GREEN  PRODUCT INNOVATION  TODAY’S SMALL BUSINESS


WEB CHAT  FACEBOOK PAGE  DOCUMENTS/SIGNATURES  SPREADSHEET  EMAIL  PAYMENTS  PRODUCT INNOVATION  TODAY’S SMALL BUSINESS  ACCOUNTING  EMAIL MARKETING


We continue to focus our innovation on meeting SMBs where they are. Empowering SMBs to adopt a scalable platform, without the disruption.   PRODUCT INNOVATION  REDUCING FRICTION


Slowly reel them in to a robust end-to-end platform built for growing small businesses.  PRODUCT INNOVATION  REDUCING FRICTION


  • MORE  PRODUCT INNOVATION  REDUCING FRICTION

PRODUCT INNOVATION  SMB HIERARCHY OF NEEDS  SELF-ACTUALIZATION   GROWTH  ORDER  COMMUNICATION  FINANCIAL


Q3 2019  Q1 2022E  PRODUCT INNOVATION  PAYMENT GROWTH  Over $1 Billion In SMB Payments Run Through Thryv Annually  $1B  Annualized Payment based on end of the quarter.


Q3 2019  Q1 2022E  ONLINE PAYMENTS  OFFLINE PAYMENTS  PRODUCT INNOVATION  PAYMENT GROWTH  Significant Offline Payments Creates Continued Opportunity For Growth  OPPORTUNITY  $1B  Annualized Payment based on end of the quarter.


Live  + Email  + One-way SMS  + Two-Way SMS   + Text Enabled Landline  + Injecting Leads from all Marketing Services Products   + Web Chat   + Facebook Messenger  + Instagram Messenger  + Google Messenger  Coming Soon   PRODUCT INNOVATION  CENTRALIZED INBOX


PRODUCT INNOVATION  CONVERSATIONS GROWTH  Thryv Is Enabling 5.6M SMB-to-Customer Conversations Per Year  Q1 2020  Q1 2022  ANNUALIZED CUSTOMER CONVERSATIONS  ANNUALIZED BUSINESS CONVERSATIONS  5.6M  Annualized Conversations based on end of the quarter.


PRODUCT INNOVATION  SOLVING THE PROBLEM  Across The Customer Journey  NAVIGATE FINANCIAL AID  ROBERT ROGGERIO



DILLION LAWN SERVICE  DALTON DILLION


PRODUCT INNOVATION  ThryvPay GROWTH  Annualized Payment Volume  Q4 2020  Q1 2022  Q4 2027*  $3B  $101M  $7M  *Management target.


PRODUCT INNOVATION  EVOLVING &   EXPANDING  2022 Planned Improvements  ThryvPay branded hardware ThryvPay branded Visa Card, called ThryvPay Money  Buy now, pay later  International expansion


LOGOS/LOCATIONS  Q1 2020  85  Q1 2021  160  Q1 2022*  450  Multi-location Operating Platform  *Management target.  2027*  10,000+


PRODUCT INNOVATION  EVOLVING & EXPANDING  Thryv  Everything an SMB needs to run their day-to-day business and deliver an exceptional customer experience.


2021  2H-2022  2023  2024  2025  PRODUCT INNOVATION  EVOLVING & EXPANDING


MARKETING CENTER  PRODUCT INNOVATION  MARKETING CENTER  A Centralized place to support all the marketing efforts of an SMB.  CRM  TRAFFIC/ANALYTICS   MULTI-CHANNEL MEDIA CAMPAIGNS  MARKETING TOOLS


PRODUCT INNOVATION  MARKETING CENTER  Accurately informing small business owners about how their CRM customers interact with them online.


THE END-TO-END SMALL BUSINESS PLATFORM  2021  2H-2022  2023  2024  2025  PRODUCT INNOVATION  OUR FUTURE


REIMAGINING THE CUSTOMER EXPERIENCE  GRANT FREEMAN  ©2022 Thryv, Inc. All Rights Reserved.


REIMAGINING THE CUSTOMER EXPERIENCE  DIVA DOGG GROOMING  RONNIE WOLVERTON


REIMAGINING THE CUSTOMER EXPERIENCE  CLIENT JOURNEY  HAIR BY SIERRA  SIERRA SMITH


LEAD  REIMAGINING THE CUSTOMER EXPERIENCE  CLIENT JOURNEY  SALE  ONBOARDING  GROWTH & ACCOUNT MANAGEMENT


EDERY CHIROPRACTIC  DR. GABRIEL EDERY  REIMAGINING THE CUSTOMER EXPERIENCE  ACQUISITION


REIMAGINING THE CUSTOMER EXPERIENCE  ACQUISITION  TEAM SELLING  DEMAND GEN   SOFTWARE SALES TEAM


UNDERSTAND THE IMPACT  IDENTIFY THE PROBLEM  SOLVE THE PROBLEM  REIMAGINING THE CUSTOMER EXPERIENCE  ACQUISITION – SALES PROCESS


REIMAGINING THE CUSTOMER EXPERIENCE  RETENTION &ENGAGEMENT  GENCO FLOORCOVERING, INC.  JUSTIN ALBERTSON


GROWTH & ACCOUNT MANAGEMENT  ONBOARDING  REIMAGINING THE CUSTOMER EXPERIENCE  RETENTION


ENGAGE CUSTOMER AS A NORTH STAR  REIMAGINING THE CUSTOMER EXPERIENCE  RETENTION  GROWTH & ACCOUNT MANAGEMENT  ONBOARDING  TIME TO FIRST VALUE (TTFV)  SERVICE AS A DIFFERENTIATOR  UNDERSTANDING & SOLVING THEIR PROBLEM  SOLVING ADDITIONAL PROBLEMS OVER TIME  LEADS TO RETENTION & GROWTH


REIMAGINING THE CUSTOMER EXPERIENCE  THE JOURNEY WORKS


LEAD  REIMAGINING THE CUSTOMER EXPERIENCE  CLIENT JOURNEY  Net Promoter Score (NPS)  SALE  ONBOARDING  GROWTH & ACCOUNT MANAGEMENT  FEB 2020  FEB 2021  +72  +79  FEB 2020  FEB 2021  +84  +82  FEB 2020  FEB 2021  +62  +93


67%  72%  REIMAGINING THE CUSTOMER EXPERIENCE  CORE FEATURE USAGE  JAN 2021  DEC 2021


REIMAGINING THE CUSTOMER EXPERIENCE  DAILY ACTIVE USER GROWTH  JAN 2021  DEC 2021  Increased 27%


REIMAGINING THE CUSTOMER EXPERIENCE  SEASONED CHURN  JAN 2021  DEC 2021  2.0%  1.5%


REIMAGINING THE CUSTOMER EXPERIENCE  SEASONED NET DOLLAR RETENTION (NDR)  JAN 2021  DEC 2021  90%  94%


20  Q3 2021  REIMAGINING THE CUSTOMER EXPERIENCE  RELATIONSHIP NET PROMOTER SCORE (NPS)  8  Q3 2020



DIVA DOGG GROOMING  RONNIE WOLVERTON  REIMAGINING THE CUSTOMER EXPERIENCE  DIVA DOGG GROOMINGTIMELINE


HOMEGARAGE  2018  STARTED IN THEIR GARAGE   WEBSITE  POST-IT NOTES  AMANDACSP


2019  UPGRADING PACKAGE  CLIENT PORTAL  SOCIAL MEDIA  WEBSITE  CRM  CALENDAR/SCHEDULER  DOCUMENTS  REDUCED NO SHOWS


2020  EXPANDING PACKAGE  PAYMENTS  CLIENT PORTAL  SOCIAL MEDIA  WEBSITE  CRM  CALENDAR/SCHEDULER  DOCUMENTS  JOT.FORM  PACKAGES & COUPONS  EMAIL & SMS MARKETING  MOBILE  COVID-19


2021  EXPANDING BUSINESS  SOCIAL MEDIA  JOT FORM  PACKAGES & COUPONS  EMAIL & SMS MARKETING  ESS  THRYVPAY  REFERRAL  CRM  CALENDAR/SCHEDULER  DOCUMENTS  CLIENT PORTAL  WEBSITE


REIMAGINING THE CUSTOMER EXPERIENCE  DIVA DOGG – CLIENTS  2018  2021  100+/-  4,600


REIMAGINING THE CUSTOMER EXPERIENCE  DIVA DOGG – CONSISTENTLY INCREASING SPEND  2018 - 2021  7x  INCREASE IN   SPEND


FINANCIAL SUMMARY  PAUL ROUSE  ©2022 Thryv, Inc. All Rights Reserved.


EBITDA GROWTH  FREE CASH FLOW GROWTH  REVENUEGROWTH  REINVESTMENT IN GROWTH  PRODUCT INNOVATION  SUBSCRIBER GROWTH  INTERNATIONAL EXPANSION  M&A  STAKEHOLDER VALUE CREATION  FINANCIAL SUMMARY  THRYV POSITIONED TO CREATE LONG-TERM STAKEHOLDER VALUE


MARKETING SERVICES  Predictable Profit Stream  Efficient Cross-sell Motion - Our “Zoo”  SAAS  Fast-growing  SMB Platform At Scale  Expanding Internationally  FINANCIAL SUMMARY  THRYV DIFFERENTIATED MODEL


FINANCIAL SUMMARY  MARKETING SERVICES   3D PRINT EVERYTHING  MICHAEL LYNN


FINANCIAL SUMMARY  TOTAL MARKETING SERVICES  High sustained EBITDA margins  Variable cost structure  Consistent predictable billing trends  Leverage cash flow generation, resources and 400k captive customer base  Highly complementary for seamless cross-sell opportunities (1/3 of SaaS)  Direct referrals drives additional 1/3 new-new SaaS clients


$200M  FINANCIAL SUMMARY  TOTAL MARKETING SERVICES  High Sustained Adjusted EBITDA Margins


FINANCIAL SUMMARY  PRINT YELLOW PAGES (PYP)  Lengthening Directory Life  TRANSITION 18-MONTH PUBLICATION CYCLES IN 2022  ENHANCES FORWARD CASH FLOW VISIBILITY  IMPROVES UNIT ECONOMICS  FREES UP SALES REP TIME TO FOCUS ON SAAS


MASTER IT MEDIA  MAGGIE CAREY  FINANCIAL SUMMARY  SAAS   Provide exceptional client value proposition creating a flywheel that will continue to drive durable growth.


FINANCIAL SUMMARY  THE FUTURE  Repositioned For Growth  Early Success: Captive client base  Experimenting down-market  Refocused upmarket with product fit  SMB industry tailwinds with targeted growth investments  Note: Midpoint of 2022E SaaS revenue guidance range (established March 10, 2022).


Q1 2018  Q4 2021  $204  FINANCIAL SUMMARY  QUARTERLY ARPU GROWTH  Up-market Focus Accelerating Annual Spend $351  ~$2,500  ~$4,000  Product roadmap creating more revenue/expansion opportunities.  Monetization team driving upgrade motion.   Melt-up from ICP focus and lower-value tier churn abating.  ~$4,000 annual spend with significant headroom in market.  ARPU  ANNUAL SPEND


SUBSCRIBER GROWTH  ARPU GROWTH  FINANCIAL SUMMARY  SAAS GROWTH IN FY21  Balanced Subscriber Growth & ARPU Expansion  2021


SUBSCRIBER GROWTH  ARPU GROWTH  FINANCIAL SUMMARY  SAAS GROWTH IN FY22  Balanced Subscriber Growth & ARPU Expansion  2022E  Note: Projected FY 2022 Growth.


FINANCIAL SUMMARY  SUBSCRIBER COUNT GROWTH  Expect Double-Digit Growth In FY22  Robust sales and onboarding motion.  Delivering faster time-to-value.  Exceptional engagement and world-class SMB client retention.  Added growth levers in Thryv Australia and Vivial – our ”zoos”.  Double-Digit Growth


FINANCIAL SUMMARY  FOCUS ON PROFITABILITY  SaaS Segment Adjusted Gross Margin Improvement  75%  2027*  64%  2021  Favorable mix shift to SaaS Platform will be a driver of Adjusted Gross Margin  Improvement driven by product innovation   Roll-out of unique Thryv Centers  Thryv Add-on revenue  Carries lower gross margins, whereas the  Thryv Platform has Adjusted Gross Margin ~70%.  *Management target.


2021  2022E  2027*  REVENUE  $171M  $206M to $208M  $1B  ADJUSTED GROSS MARGIN  64%  >66%  75%  ADJUSTED EBITDA MARGIN  -12%  -10% to -12%  20%  FINANCIAL SUMMARY  SAAS GUIDANCE & FUTURE GOALS  Note: 2022E Revenue and EBITDA guidance range (established March 10, 2022).  *Management target.   Includes Domestic and International SaaS.


TREASURY, TAX & CORPORATE DEVELOPMENT  KJ CHRISTOPHER  ©2022 Thryv, Inc. All Rights Reserved.


FINANCIAL SUMMARY  M&A TRACK RECORD  History of synergy-rich acquisitions at advantageous valuations (EV/EBITDA).


YP Holdings  Acquired ~2.0x EV/EBITDA  Created nation-wide platform  Unlocked hundreds of millions in synergies  Sensis Holdings  Acquired ~2.0x  Access to Australian market  40% EBITDA Margins  FINANCIAL SUMMARY  M&A TRACK RECORD  History of synergy-rich acquisitions at advantageous valuations (EV/EBITDA).   Note: Acquisition valuations measured on a post-synergy basis.  Vivial Holdings  Acquired ~2.0x  Expands national footprint  Access to 25,000 digital clients


FINANCIAL SUMMARY  HISTORY OF DEBT MANAGEMENT  Delivered $1.5 Billion in cash flow since 2016.  Debt  Leverage Ratio  History of utilizing free cash flow to deliver value.  Well below covenant cap of 3.0x.  Repaid >$1B of debt and returned $500mm to shareholders since 2016.  Modestly levered-up to pursue strategic actions.  1.4x  $548MM



APPENDIX  ©2022 Thryv, Inc. All Rights Reserved.


Note: 2022E Revenue and EBITDA guidance range (established March 10, 2022).  Q1 2022  FY 2022  MANAGEMENT COMMENTARY  TOTAL SAAS REVENUE  $47.5 to $47.7 Million  $206 to $208 Million  Company expects 20% to 22% growth for FY22  EBITDA  $12 to $13 Million Loss  $21 to $25 Million Loss  Company expects FY22 Total SaaS EBITDA margin in range of -10% to -12%, similar to FY21  Strategic investments to support engineering, product development, GTM efforts and product innovation roadmap  APPENDIX  1ST QUARTER & FY 2022 SAAS OUTLOOK  Company Reiterates Guidance For FY22


*Includes Domestic and International Revenue.   Note: 2022E Revenue and EBITDA guidance range (established March 10, 2022).  APPENDIX  FY 2022 MARKETING SERVICES OUTLOOK  Company Reiterates Guidance For FY22  FY 2022  MANAGEMENT COMMENTARY  TOTAL MARKETING SERVICES*  $870 to $890 Million  Q1: Range of $238 to $240 Million  Q2: Range of $248 to $250 Million  Q3: Range of $192 to $200 Million  Q4: Range of $192 to $200 Million  EBITDA  $305 to $312 Million  Company expects EBITDA margins of ~35% for FY22


$ IN THOUSANDS  Q1-20  Q2-20  Q3-20  Q4-20  Q1-21  Q2-21  Q3-21  Q4-21  FY20  FY21  Net Income (loss)  $ 28,102  $ 11,464  $ (145)  $ 109,800  $ 36,506  $ 24,359  $ 35,624  $ 5,088  $ 149,221  $ 101,577  Interest expense   19,930   18,012   15,609   14,988   15,672   19,170   16,546   14,986   68,539   66,374  Income tax expense (benefit)   13,409   21,164   (24,250)   (118,306)   11,809   8,112   13,802   (986)   (107,983)   32,737  Dep. and amort. expense   37,823   37,606   35,454   35,640   19,718   29,908   31,049   24,798   146,523   105,47  Restructuring and integration exp.   9,845   7,347   6,710   4,557   9,234   3,489   2,312   3,109   28,459   18,145  Transaction costs    6,534   3,232   4,913   6,320   10,546   5,440  3,987    5,086   20,999   25,059  Stock-based comp. (benefit) exp.   (6,064)   580   1,289   1,300   1,971   1,921   2,340   1,862   (2,895)   8,094  Other components of net periodic pension cost (benefit)   201   936   30,175   10,924   (453)   (272)   (273)   (13,831)   42,236   (14,829)  Loss (gain) on remeasurement of indemnification asset   3,801   617   (540)   1,565   (844)   (404)   1,247   5,443   (1)  Impairment charges   98   18,132   1,184   5,497   3,611   —   —   24,911   3,611  Other  (900)   (955)   (1,105)   (654)   (70)   1,859   (2,624)   5,119   (3,614)   4,283  Adjusted EBITDA  $ 112,779  $ 118,135  $ 69,294  $ 71,631  $ 104,933  $ 96,753  $ 102,359  $ 46,478  $ 371,839  $ 350,523  APPENDIX  NON-GAAP FINANCIAL RECONCILIATION  *Figures may not foot due to rounding.


APPENDIX SEGMENT INFORMATION $ IN THOUSANDS MARKETING SERVICES SAAS THRYV INTERNATIONAL FY21 Revenue $797,493 $170,498 $145,391 $1,113,382 Gross profit $540,064 $104,746 $60,529 $705,339 Plus: Depreciation and amortization expense 15,706 4,972 32,555 53,233 Stock-based compensation expense 313 67 — 380 Adjusted Gross Profit$556,083 $109,785 $93,084 $758,952 Gross Margin  67.7% 61.4% 41.6% 63.4% Adjusted Gross Margin 69.7% 64.4% 64.0% 68.2% Adjusted EBITDA $318,230 $(14,004) $46,297 $350,523 *Figures may not foot due to rounding.