Earnings Call Transcript
Tapestry, Inc. (TPR)
Earnings Call Transcript - TPR Q3 2022
Operator, Operator
Good day, and welcome to this Tapestry Conference Call. Today's call is being recorded. At this time, all participants are in a listen-only mode. Later, you will have an opportunity to ask questions during the question and answer session. At this time, for opening remarks and introductions, I would like to turn the call over to the Global Head of Investor Relations, Christina Colone.
Christina Colone, Global Head of Investor Relations
Good morning. Thank you for joining us. With me today to discuss our third quarter results as well as our strategies and outlook are Joanne Crevoiserat, Tapestry's Chief Executive Officer; and Scott Roe, Tapestry's Chief Financial Officer and Head of Strategy. Before we begin, we must point out that this conference call will involve certain forward-looking statements within the meaning of the Private Securities Litigation Reform Act. This includes projections for our business in the current or future quarters or fiscal years. Forward-looking statements are not guarantees, and our actual results may differ materially from those expressed or implied in the forward-looking statements. Please refer to our annual report on Form 10-K, the press release we issued this morning and our other filings with the Securities and Exchange Commission for a complete list of risks and other important factors that could impact our future results and performance. Non-GAAP financial measures are included in our comments today and in our presentation slides. For a full reconciliation to corresponding GAAP financial information, please visit our website. Now let me outline the speakers and topics for this conference call. Joanne will begin with third quarter highlights for Tapestry and our brands. Scott will continue with our financial results, capital allocation priorities, and outlook going forward. Following that, we will hold a question-and-answer session where we will be joined by Todd Kahn, CEO and Brand President of Coach. After Q&A, Joanne will conclude with brief closing remarks. I'd now like to turn it over to Joanne Crevoiserat, Tapestry's CEO.
Joanne Crevoiserat, CEO
Good morning. Thank you, Christina, and welcome, everyone. Our third quarter results were well ahead of our expectations despite the challenging environment. We drove increased customer demand across our portfolio, resulting in double-digit top line growth at Coach, Kate Spade, and Stuart Weitzman, and EPS well ahead of our outlook. Our continued outperformance demonstrates the vibrancy of our brands, the power of our digitally enabled platform, and the successful execution of our strategy by our talented teams around the world. Importantly, our progress reinforces the significant runway we have ahead of us as we harness our unique blend of magic and logic. The combination of iconic brands amplified by an agile and data-rich operating model creates tremendous opportunity. Our brands are at the heart of our company. They occupy distinctive positions in the attractive and resilient accessories market. Each has a rich heritage and substantial potential for growth. This is evidenced by the strengthening brand heat we're seeing through meaningful new customer acquisitions as well as growth with existing customers across our portfolio. We are focused on building lasting relationships with our customers to increase lifetime value through continuous innovation in both our product and the experiences we offer throughout the purchase journey. The opportunities for our brands are enhanced by our platform, which has been transformed to power them to move at the speed of the consumer. We are leaning into our digital leadership, meeting consumers where they want to shop, and providing exceptional experiences. We're also leveraging our rich consumer data and sophisticated analytics to establish and enrich our customer connections, augmenting our creative processes with a deep understanding of our customers while bringing faster and more consistent execution to bear. The benefits of investments in digital and data analytics are highlighted by our results over the last two years, and we're still in early innings in terms of unlocking this potential. Our platform also affords the benefits of scale, shared learnings, and talent mobility. These advantages are increasingly important in today's rapidly evolving landscape and allow us to have a greater positive impact on our customers, our people, and the world at large. Before moving to our recent highlights, I want to recognize those that are being impacted by conflict in Ukraine and by the ongoing ravages of COVID-19 in China and elsewhere. Our hearts go out to them during this turbulent time. Now turning to Tapestry's performance in the third quarter. First, we maintained a consumer-centric lens by leveraging the magic of our brands and our powerful customer data and analytics capabilities to drive improvements in key customer metrics. We acquired over 1.4 million new customers who transacted with our brands across channels in North America, a mid-teens increase compared to the prior year, with continued growth in both stores and online. Since the start of the Acceleration Program 21 months ago, we have brought in nearly 13 million new customers to our brands. Importantly, these customers purchased at higher average unit retails and have already returned to shop again at a higher frequency than the average. At the same time, we continue to effectively reactivate lapsed customers while realizing increased average spend, highlighting our focus on driving lifetime value to fuel sustained growth. Overall, the underlying momentum across customer metrics drove our standout performance in North America in the quarter. Second, we continue to lead in digital, driven by the investments we've made in our capabilities online. In the quarter, we delivered sales growth of over 20% in the channel, which represented approximately 30% of our total business. As consumers remain extremely engaged in shopping online, we continue to expect to achieve $2 billion in revenue in digital in fiscal ’22 with further runway ahead. Third, we continue to see pricing power across the portfolio and realized another quarter of global average unit retail gains in each brand's core category. Importantly, we have seen no negative impact on customer demand from these price increases, highlighting our value proposition, brand relevance, and the increasing traction of our product offering. And fourth, touching on China, our business was impacted by COVID-related restrictions in the quarter. Although we expect these headwinds to continue in the near term, we remain optimistic given the proven resilience of the Chinese consumer and the long-term opportunity for growth. Overall, brand awareness and handbag purchase intent in China remains high, reflecting the quality of our efforts to build brand equity with Chinese consumers. In summary, we continue to make meaningful progress supported by the Acceleration Program and we are confident in our ability to drive sustainable growth going forward. I will now touch on third quarter highlights for each of our brands, starting with Coach. We drove another quarter of top and bottom line outperformance, achieving a sales increase of 11% compared to prior year, including nearly a 20% gain in North America. This continued growth reflects our consumer-centric strategy and agile execution and underscores the significant potential ahead for the brand. During the quarter, Coach continued to advance its strategic initiatives. First, we delivered a focused and compelling product assortment across categories. Our iconic leather goods families are the foundation of our assortment and fuel consistent growth. Taavi, Rogue, Field, and Willow were our top-selling groups in the quarter, driving half of retail's handbag revenue. To continue to spark consumer interest, we've animated these families with new colorways, fabrics, and embellishments. Outside of our core styles, the studio bag, featuring a push lock C closure, resonated with consumers, while the launch of the new Hero shoulder bag, posting a horse and carriage snap closure, outpaced our expectations. In our lifestyle categories, we're driving outsized growth yet remain underpenetrated versus the market. In both footwear and ready-to-wear, customers are embracing our highly branded pieces, reinforcing Coach's desirability and the incremental commercial opportunities these categories represent currently and over the long term. Second, we continue to build brand awareness within men and delivered over 20% growth in the quarter, led by strength across backpacks, ready-to-wear, and footwear. Importantly, given the success, we expect to approach $950 million in revenue this fiscal year, closing in on our near-term target to reach $1 billion in sales. Third, our product offering was further enhanced by the use of data, which provides customer insights and analytics to support new, more agile ways of working and higher SKU productivity. Together, this supported a significant pullback in promotions and drove full-price selling, resulting in an increase in global handbag average unit retails. In North America, handbag average unit retails rose at a high single-digit pace, marking 12 consecutive quarters of gain. Our momentum and the customer's response to the style and craftsmanship of our product reinforces Coach's pricing power and a further opportunity to increase prices to offset inflationary cost pressures. While we have raised prices selectively over the last quarter, the majority of the benefit will be realized at Coach beginning in fiscal year '23. Fourth, we drove customer engagement through 360-degree marketing activations. We amplified our spring product introductions on social platforms, notably TikTok, targeting Gen Z and millennial consumers. Additionally, building on the success of the brand's February fashion show themed Somewhere in America, we created localized, immersive experiences through a collection of pop-ups across the globe, including a Coach Laundromat, convenience store, and bagel shops. These fun and unexpected venues enabled us to attract new customers and expand the way our brand is perceived. We also emphasized our values through the Coach (Re)Loved Program, an opportunity to engage with the customer in different ways by offering circular pathways for our products, whether through upcycling, restoring, or remaking. Given the success of the program thus far, we've expanded its reach across our North America retail stores. Overall, the combination of these actions drove further improvements in customer metrics, including the acquisition of over 800,000 new customers transacting in North America channels. At the same time, purchase frequency again rose, and we reactivated lapsed customers at an increasing rate. Fifth and finally, we again drove outsized revenue growth in the digital channel, which rose nearly 25% compared to last year or more than 5 times where we were three years ago. In the quarter, e-commerce represented nearly 30% of sales. In closing, Coach is consistently building momentum, reflecting the new and innovative ways we're engaging with consumers. Based on our underlying growth, we continue to expect the brand to approach $5 billion in revenue this fiscal year while maintaining exceptional margins despite the COVID-related challenges we're facing. Looking ahead, we have significant runway to drive growth across our product offering by enhancing our leadership position in leather goods and delivering outsized gains in men's and our lifestyle categories. Additionally, we see meaningful long-term potential across high-growth channels and geographies, such as digital and China, given consumer demand and the brand's value proposition. Taken together, we remain confident in Coach's ability to gain market share, given increasing brand heat and the relationships we're fostering with our growing customer base. Now moving to Kate Spade. Sales and operating income significantly outperformed expectations once again this quarter. Revenue rose 19%, which included a 25% increase in our North America business. The brand continues to gain momentum as we forge connections with our customers by leaning into Kate Spade's unique positioning within the market. Overall, our strong results year-to-date speak to the relevance and clarity of our brand purpose and underscore that we have the right strategy in place to drive sustainable growth over the long term. Turning to progress against our strategic priorities in the third quarter. First, we amplified key platforms as we continue to build and innovate our core product offering while infusing newness in our novelty platform. Within handbags, success was balanced across our core styles and new introductions. The Knott remained our number one collection, which we expanded to include a crossbody tote. At the same time, recently launched styles, such as the Carlyle and Avenue outperformed expectations. Further, we invested in novelty introductions that demonstrate the brand's unique personality and play a key role in storytelling to drive interest and engagement with consumers. This quarter's offering featured handbags shaped as flowers, tennis balls, and butterflies. These styles won with our highest-value customers and they carry average unit retails well ahead of the average. Importantly, this strong performance as well as deliberate actions to decrease promotional activity and strategically raise prices resulted in nearly 20% global handbag average unit retails growth. Second, we drove brand heat by engaging the consumer through emotional storytelling and a community-driven approach in keeping with our DNA. Our floral-focused spring campaign reinforced our brand purpose by evoking the color and joy that Kate Spade is known for. We delighted our community with the opening of an experiential Kate Spade townhouse in New York City, which was met with a line of enthusiasts nearly two city blocks long. This pop-up embodied the full brand expression as we offer custom experiences pulled from the pages of our new Kate Spade book and also included a preview of our upcoming fall collection. Digitally, we increased our reach on social channels, notably TikTok, where we're engaging with a younger and more diverse audience. Importantly, our successful execution of these brand-building activities is underscored by a 3-point sequential increase in brand awareness for surveys hosted in the U.S. by YouGov. Third, we strengthened the foundation of our lifestyle positioning through a focused assortment across ready-to-wear, footwear, and jewelry. These categories help boost customer acquisition and engagement, and they remain an important driver of purchase frequency. Lifestyle currently represents over 20% of total sales. And looking forward, we see opportunity to grow these categories to serve all customers, boost lifetime value, and fuel global expansion. Fourth, we drove strong trends in our e-commerce business, building on Kate Spade's already solid digital presence. Recently, we've implemented live streaming across social platforms to gain further reach for our pop-ups and events, including the Kate Spade townhouse experience. Through continued digital innovation, we fueled mid-teens growth in e-commerce which was nearly double pre-pandemic fiscal year '19 levels. Fifth and finally, we maintained a consumer-centric approach and utilized data to gain a deeper understanding of customer preferences and purchase drivers. Our performance in the quarter was led by higher spend among our existing customer base, including those deeply lapsed. At the same time, our investments in the brand have resulted in continued customer acquisition, adding nearly 600,000 new customers this quarter in our North America direct channel. Stepping back, during the initial phase of Kate Spade's transformation, we focused on rebuilding the brand's foundation and clarifying our purpose. We kept our brand vision at the forefront of our strategy as we set out to re-establish our core products and customer base. Today, as a result of these efforts, we are clear in our positioning within the market with consistent results that indicate our increasing traction. Looking ahead, our next phase is to weave the why of Kate Spade into our mission, expression, and execution to connect more deeply with our community. We're harnessing the power of the brand to drive growth, enabled by diversified categories and a balanced global distribution. We also continue to be laser-focused on delivering higher average unit retails, building on our recent success. This will be a key element of capturing the significant margin potential we see in front of us. Overall, we remain incredibly excited for the opportunity ahead and remain confident in our ability to achieve $2 billion in revenue and a high-teens operating margin over the planning horizon. Turning to Stuart Weitzman. During the quarter, the brand continued to make progress against its growth strategies. First, we delivered significant operating margin expansion, reflecting the bold and nimble execution by the Stuart Weitzman team in the face of a challenging environment. Importantly, despite a deterioration in trends in China due to COVID, we remain confident in our ability to return to profitability this fiscal year. We're leaning into the strength we're seeing in North America, notably in the wholesale channel, which is helping to offset the pressures in China. Second, we maintained a consumer-centric strategy by leveraging our data analytics capabilities to deliver a compelling assortment for our customers as we capitalize on the recent market shift toward occasion wear. Sandals fueled the quarter's demand as iconic styles, including the nearly nude as well as new introductions such as the rider platform and summer wedge resonated with customers, specifically millennials. In addition, we introduced the versatile and timeless Stuart pump, which exceeded expectations and has been well received for return to work. Our streamlined and relevant offering, coupled with lower promotional activity and select price increases, drove average unit retail growth in the quarter. In fact, average unit retails rose over 20% in North America. Looking ahead, we see further opportunity to increase prices while maintaining our positioning within the overall market. Third, we fueled brand heat through focused narrative backed by emotional and relevant marketing. Our spring campaign features the mother-daughter duo of Kate Hudson and Goldie Hawn, wearing the Alina platform and Stuart pump, all of which became a top 10 style following the launch. Our engaging messaging helped to drive recruitment of new customers at a double-digit rate while continuing to reengage and reactivate clients. Fourth, we gained momentum in the wholesale channel. Stuart Weitzman has now re-established a presence in all Nordstrom full-price stores in North America, representing significant progress from where we were just one year ago. At the same time, we've added depth within our international luxury accounts across Europe. Fifth and finally, we continue to invest in digital and delivered a double-digit increase in demand. While digital now represents 20% of global sales, an increase of 5 points compared to fiscal year '19 pre-pandemic levels, we still see runway ahead. Overall, Stuart Weitzman remains on track to deliver a profitable year in fiscal year '22 fueled by better-than-expected performance in North America. The brand's product and marketing initiatives, coupled with solid execution, continue to drive results. We are confident in our significant top and bottom line improvements long term as we build brand awareness globally and capitalize on the recovery in China, where Stuart Weitzman has a strong position. In closing, Tapestry is a powerful combination of iconic brands that offer tremendous value for our customers and a platform that has been transformed to drive innovation and customer engagement. Our foundation is solid and our brands are poised for growth. Further, we participate in advantaged categories that have increased at mid- to high single-digit rate over time and have proven resilient in the face of macroeconomic shocks and global crisis. These categories serve an important emotional and functional need for consumers which is as relevant today as ever before. With the resilient nature of our categories, the attractive positioning of our brands, and the emotional connections we are building with our customers, we are confident in the significant runway ahead. We look forward to discussing each of these elements in more detail along with our roadmap for continued growth at our upcoming Investor Day in September. With that, I'll turn it over to Scott, who will discuss our financial results, capital priorities, and fiscal '22 outlook.
Scott Roe, CFO
Thanks, Joanne, and good morning, everyone. Our third quarter performance beat our expectations fueled by our North American business. In addition, we utilized our free cash flow to return over $550 million to shareholders through share repurchases and our dividend payment. While the external environment remains difficult, our teams are continuing to effectively navigate the backdrop by focusing on the factors within our control. Turning to the details of the quarter. Revenue rose 13% compared to prior year, including double-digit growth at each of our brands. By region, North America fueled our results, delivering 22% growth amid a strong consumer backdrop. Sales in Greater China declined at a low-teens rate. This included a mid-teens decline in Mainland China, so it still represented a 20% increase in revenue compared to FY '19 pre-pandemic levels. And to give more color on China, while the quarter started off with year-over-year growth, trends weakened due to pressures from COVID-related restrictions, including declines in traffic with lockdown cities as well as throughout the balance of the region. By the end of March, over 40% of our mainland store base was closed or operating on modified hours and our regional distribution center located in Shanghai temporarily shut down. Digital sales growth of over 20% was not sufficient to offset pressure to our stores and wholesale businesses. We're continuing to navigate these near-term headwinds and believe in the resiliency of the Chinese consumers. In Japan, excluding the headwind from currency, revenue increased mid-single digits compared to the prior year as COVID lockdowns and cases eased in the region. And in Europe, sales rose nearly 60% against last year. While year-over-year trends have improved in both Japan and Europe from an increased focus on the domestic consumer, revenue remains below FY '19 pre-pandemic levels due to the continued lack of tourist inflows. In the balance of Asia, trends accelerated sequentially, rising over 45%, driven by Malaysia and Singapore. By channel, top line results were led by continued outperformance in the margin-accretive digital channel, which grew over 20% in the quarter. In addition, we saw further strength in wholesale and growth in stores compared to the prior year. Moving down the P&L. Gross margin was better than expected due primarily to higher full price sell-throughs and lower discounting. As a reminder, while our results included 440 basis points or $63 million of pressure from incremental freight, our underlying trends remain strong, given our better use of data analytics to improve assortment planning and marketing messaging as well as strategic price increases at each of our brands. SG&A rose 14% compared to the prior year, reflecting a 260 basis point increase in our marketing spend as we continue to invest in brand-building activities while leveraging across the balance of our expense base. Overall, SG&A was in line with our expectations even with the top line beat. So taken together, operating income was better than forecast due to revenue outperformance, favorable gross margin, and well-controlled SG&A. Earnings per diluted share for the quarter was $0.51, in line with prior year and well ahead of our expectations. Now turning to our balance sheet and cash flows. We ended the quarter in a strong position with $1.07 billion in cash and investments and total borrowings of $1.59 billion. Inventory at quarter end was 30% above prior year, primarily due to in-transits, which remained elevated in light of continuing industry-wide supply chain and logistics challenges. To this point, on-hand inventory was up low single digits. As a reminder, we have adjusted the timing of our buys and recognition of elongated lead times supported by investments in core styles. Overall, we're pleased with the makeup of our current inventory, which supports our future growth expectations. Moving to our capital allocation priorities. Based on our strong results year-to-date, significant free cash flow generation, robust balance sheet and outlook for growth, we're now on track to return approximately $1.9 billion to shareholders in fiscal 2022, an increase from the prior outlook of over $1.5 billion. We've raised our share buyback expectations for the fiscal year and now anticipate the repurchase of $1.6 billion in common stock which includes $1.25 billion bought back through Q3. Our shareholder return plans continue to assume approximately $270 million through our dividend program. In addition, our Board of Directors have approved a new $1.5 billion share repurchase program, which we expect to begin utilizing in fiscal 2023, highlighting our confidence in the company's trajectory for growth. These capital deployment plans underscore our commitment to our shareholders and our confidence in the momentum of our business. Overall, our capital allocation priorities remain unchanged. First, we're investing in the business to drive long-term profitable growth; and second, we're returning capital to shareholders through dividends and share repurchases. Touching on our capital structure. Subsequent to quarter end, we refinanced our existing credit facility by entering into a new credit facility which extends maturity, upsizes the revolver to $1.25 billion and includes the $500 million five-year term loan. The proceeds from this term loan will be utilized to repay our July 2022 bonds totaling $400 million by the end of the fiscal year and for general corporate purposes. These actions support the company's incremental share repurchase activity while maintaining a strong liquidity position and financial flexibility. Now moving to our fiscal 2022 outlook, which replaces all previously issued guidance. As noted in our release, we're modifying our outlook for the fiscal year. Let's peel back the layers and associated EPS impacts. First, escalating COVID-related headwinds in Greater China have had a greater impact than previously anticipated, representing approximately $0.25 to $0.30 of pressure. Second, due to uncertain legislative timing, we have now removed the assumption that GSP would be reinstated with retroactive benefit in the fiscal year from our outlook. This translates to a negative impact of approximately $0.17. On the other hand, we're reflecting $0.25 to $0.30 tailwind, primarily due to the healthy underlying momentum across the rest of the world, notably North America, and inclusive of a $0.04 contribution from higher share repurchase activity. Turning to the details of our guide. Please note that all growth rates compared to prior year are on a comparable 52-week basis excluding the impact of our 53rd week last year. We expect revenue to be approximately $6.7 billion, which would mark a record for the company. This represents a high-teens increase compared to fiscal '21, with double-digit increases in each brand. For the fourth quarter specifically, we would expect continued strength in North America and Europe, with accelerating growth in the rest of Asia, which is helping to partially offset the near-term COVID-related disruption in China. In Greater China, we're now anticipating a revenue decline of approximately 35% in the fourth quarter. On the Mainland specifically, we're assuming that Shanghai lockdowns will be lifted at the beginning of June, followed by gradual improvements thereafter. In addition, our guidance incorporates the expectation that our regional distribution center will reopen in mid-May. Of note, we've not assumed full lockdowns in other major cities. For the year, we've anticipated a gross margin decline compared to the prior year, assuming, first, a headwind of approximately $175 million or 260 basis points of margin associated with increased freight expense. This includes the expectation for a moderating impact in the fourth quarter and into the next fiscal year. And second, geographic mix pressure due to China, a high-margin business. These impacts are being partially offset by average unit retail growth across brands through lower promotions supported by enhanced SKU productivity as well as select price increases. Thus far, the average unit retail gains we realized have largely been driven by lower promotional activity. We would expect to see further benefits from pricing actions beginning in fiscal year '23. Finally, as mentioned, we have removed the retroactive benefit associated with the reinstatement of GSP from our outlook and now anticipate paying the associated duties in the fourth quarter as we have in the previous five quarters. Turning to SG&A. We continue to anticipate modest leverage for the fiscal year. This incorporates the expectation for $300 million in structural gross run rate expense savings from the acceleration program. Importantly, we're continuing to utilize these savings to reinvest in areas of the business that fuel long-term growth, notably digital and marketing. So taken together, we now expect operating margin to decline over 70 basis points compared to the prior year. Net interest expense for the year is anticipated to be approximately $62 million. In addition, our guidance contemplates a fiscal year tax rate of 18%, assuming a continuation of current tax laws. We expect weighted average diluted share count to be in the area of 271 million shares. This reflects the $350 million increase to our share buyback expectations. We anticipate EPS to be in the area of $3.45, representing nearly 20% growth compared to the prior year. For the fourth quarter, this guidance implies high-teens earnings growth, outpacing the high single-digit revenue increase on a 13-week basis. Finally, we now plan to deploy approximately $180 million towards capital expenditures and cloud computing implementation costs in the fiscal year. In closing, we continue to leverage the benefits of our transformed, diversified business model and strong underlying trends, notably in North America. The opportunity ahead for Tapestry and each of our brands is meaningful, and we remain focused on driving sustainable growth and total shareholder return. In addition, we're generating significant free cash flow and now plan to return approximately $1.9 billion to shareholders in this fiscal year alone, further demonstrating our financial strength and confidence in the future. I'd now like to open it up to Q&A.
Operator, Operator
We will go first to Bob Drbul with Guggenheim. Your line is open.
Bob Drbul, Analyst
I was wondering, could you talk a little bit more just about the headwinds that you're facing in China? And I guess, conversely, can you talk about more of the positive trends that you're seeing in the rest of the world?
Joanne Crevoiserat, CEO
Yes. Thank you, Bob. Overall, I'm seeing strength and momentum across our business. In our third quarter, we delivered strong growth in all regions outside of China, more than offsetting the headwinds we saw in China. We talked about in our prepared remarks the strong growth in North America at 22%. We also saw strength in Europe, in Japan, and rest of Asia, which again more than offset the temporary headwinds we're seeing in China due to COVID and really showing the resilience of our model. We delivered double-digit global growth in Coach, Kate Spade, and Stuart Weitzman in the quarter. Tapestry is a powerful combination of iconic brands and we have a transformed platform that's driving innovation and customer engagement. And I see us gaining traction across our brands. We're continuing to acquire new customers. We're driving growth and increased spending from our existing customer base. And our Q3 performance really highlights the strength and the underlying trends we're seeing in the business. Our outlook for the year reflects continued headwinds in China, mostly offset with continued outperformance across the rest of our regions, mainly North America. And our outlook also represents record top line sales for the year for Tapestry at $6.7 billion.
Operator, Operator
We will take our next question from Ike Boruchow with Wells Fargo. Your line is open.
Ike Boruchow, Analyst
It's a dynamic world we’re in. Joanne or Scott, considering the potential for GSP to achieve $1.5 billion in the next fiscal year with the renewed authorization, it appears you have the resources to drive another 10% earnings growth next year. While you may not want to provide specifics, could you offer some guidance on how we should think about the next 12 months after we get through Q4, given all the factors affecting the business?
Joanne Crevoiserat, CEO
Well, I'll kick this off to Scott for maybe the dynamics of the financials. But what I can tell you is that our business continues to gain strength and we're seeing that in all of our brand metrics and in our consumer metrics. And our focus has been on, throughout the Acceleration Program, really transforming our company and strengthening our brands. And we're seeing increasing traction that provides our confidence and underpins our confidence in the potential for further growth as we move forward. But I'll ask Scott to give you a little bit of the dynamics and the demands of the P&L.
Scott Roe, CFO
You’re right. We’re not going to give guidance. If I think about just sort of the factors, listen, we've got really strong brands that have momentum, that are positioned well against really resilient categories. And we've seen this over a long period of time and some very volatile environments in the past as well. I mean our consumers engage and continue to respond. We also have pricing power. We've talked a lot about that average unit retail, which gives me confidence in our ability to maintain margins over time. So the combination of great brands, well positioned, and the ability to maintain margins means we can continue to invest in driving our business and our digital capabilities and our marketing. We've transformed this P&L over the last couple of years. And that gives me confidence in our ability to continue to drive top and bottom line. And the last thing I'd say is this platform that's really been remade over the last two years, and you saw that in our guidance today. We're actively returning that cash to shareholders. So that's another driver or lever in terms of earnings as we look forward.
Operator, Operator
We'll take our next question from Oliver Chen with Cowen.
Oliver Chen, Analyst
The average unit retail momentum has been really impressive. What's ahead with the promotional activity profile? What should we assume in our models there? And also regarding pricing actions, specifically at Coach brand, would love further detail on what you see as opportunity ahead and how you're balancing this against the consumer environment which sounds quite robust in the U.S.
Joanne Crevoiserat, CEO
Yes. Oliver, we are seeing pricing power across all of our brands. We're delivering beautiful products at great prices and consumers continue to recognize the value we're delivering. We've seen no consumer pushback on the price increases. And we've spent time to make sure we're keeping the consumer at the center and through our transformation efforts using data to improve our assortment. So the combination of magic and logic is coming to bear and enabling us to take pricing. Again, seeing no pushback. Coach, I'll let Todd talk about what we're seeing, but almost three years of continued average unit retail growth. But at Kate and Stuart, we're really just beginning the journey and we see further opportunity, particularly because we see European luxury driving price increases, there's more white space for our brand, and the customer continues to recognize the value that we represent in the market.
Todd Kahn, CEO, Coach
Yes. Just building on what Joanne said. First, you think about the new customers that come into the brand in the last 2.5, 3 years, and even in this last quarter we saw 800,000 new customers coming to the brand. So they're experiencing Coach at elevated prices. And that's what you see with the average unit retail growth. We feel really good about where we're at and how much room we have because, first of all, we built our iconic style. We're amplifying those styles. We're making compelling stories around them. We're creating a value proposition. And as Joanne alluded to, when you think about where Coach is positioned today relative to traditional European luxury, there is more white space now than has ever existed. And I just see that as tremendous opportunity for continued growth on our average unit retails, on our initial pricing. And we will continue to maintain the discipline of not going back to periods where the brand was highly discounted.
Oliver Chen, Analyst
Just a follow-up on the cloud investment regarding customer data platforms as well as on IDFA and privacy. Are there thoughts on why the cloud makes sense now and how that may plug into agility in managing speed as well as the personalization efforts?
Scott Roe, CFO
Can I just jump in, Joanne. Just one clarification, we've always been in the cloud, right? And so there is some accounting changes which caused some geography differences from a reporting standpoint, but we’ve started talking more overtly about the cloud. But just to know, that's not necessarily a change in direction. That's just a change in geography based on some of the more recent pronouncements that have come out and just being in line with that Sorry, Joanne.
Joanne Crevoiserat, CEO
Oliver, you make a valid point. However, the technology infrastructure we've built over time is essential for us to be agile and capitalize on the valuable data we possess. As a company that operates 90% direct-to-consumer, we have a wealth of data that is ours; we know our customers well, and we can effectively utilize this with the right tools and technology. The pace of innovation in our field is rapid, making it crucial for us to have a technology platform that enables us to transform our data into insights, which can then be utilized by decision-makers in our organization. This allows us to act swiftly and embrace new technologies as they emerge. This has been our priority for some time now, and it forms a vital part of our strategy to drive growth.
Operator, Operator
We will now hear from Mark Altschwager with Baird. Your line is open.
Mark Altschwager, Analyst
So I mean it sounds like momentum in North America is very healthy, but I'm just curious, I mean are you seeing any indications of a deceleration in demand in North America over the last couple of months? I mean your brands target a wide range of consumers. Any differences in the trajectory of some of the higher price points at retail versus outlet? And then it looks like your SG&A outlook for modest leverage is unchanged despite some of the global sales headwinds, understanding the macros are out of your control. Just curious how we should think about your ability to protect margin should a slowdown present itself in the coming months?
Joanne Crevoiserat, CEO
Yes. Let me start by discussing the consumer trends we're observing. We are witnessing a strong consumer base that is engaging more with our category and our brands. This is reflected in our numbers, as we continue to experience significant growth in customer acquisition, with 1.4 million new customers in the third quarter alone. This brings us to a total of 13 million new customers over the last 21 months since the launch of our Acceleration Program. We also notice that our consumers are getting younger and are transacting at higher average prices, returning to our brands more frequently. This trend highlights that handbags in our category, as well as footwear, remain both emotional and functional purchases for our consumers. As the world has reopened and consumers are engaging more in real-life activities and returning to work, we are seeing an increase in demand across our categories and brands. Our brand appeal is growing, and the emotional connection with our consumers is becoming stronger. Therefore, we feel well positioned for the future. Regarding SG&A, Scott will provide more insights on that. Additionally, we are noticing pricing power across our brands, which indicates that consumers are interacting with us and that our brands have established this pricing strength. There is significant opportunity in the market due to the value we offer, and we are confident that this will help mitigate inflationary pressures as we move ahead.
Scott Roe, CFO
Yes, I would like to add that we are focused on our long-term strategy. We are starting to see the benefits of the investments made in recent years in terms of acquiring consumers and building brand momentum. Our understanding of consumers through data and analytics allows us to effectively engage with them in digital and omnichannel experiences. However, we remain aware of the macroeconomic challenges. Currently, our consumers are engaged and responsive. It's also important to note that about 8% of our investments go toward marketing, which can be adjusted based on changes in the environment. At this moment, these efforts are driving our business, and we recognize a healthy consumer market, so we are taking a more offensive approach rather than a defensive one.
Todd Kahn, CEO, Coach
And just to add for Coach very specifically. We've come off of a very strong, and I know our sister brands have as well, Mother's Day. That gives us a lot of confidence in the future. And even in Japan, Golden Week was very strong for us. And one question you asked about average unit retail growth. We've had average unit retail growth across all of our channels. So it isn't just concentrated at the bottom or at the top. We're taking it up across all of our price points. So that's really powerful for us.
Operator, Operator
Our next question comes from Michael Binetti with Credit Suisse. Your line is open.
Michael Binetti, Analyst
Scott, I have a few quick housekeeping items followed by a broader question. You mentioned that the Shanghai distribution center is reopening in mid-May, which seems quite fast. It sounds like you have clear indicators regarding your ability to reopen so soon. Additionally, you commented that you expect freight conditions to improve in the fourth quarter and into fiscal year '23. I know the situation was a bit worse than you initially anticipated in the third quarter. Can you elaborate on the factors influencing that? Also, reflecting on Ike's earlier question, it seems that you are managing the things within your control very effectively. I don't believe the events in China or GSP have much impact on your situation. Margins are strong, and the treasury is actively purchasing a lot of stock. Given the current stock price, the market appears eager for any form of downside protection regarding fiscal year '23. Can you provide any insights on the minimum performance we might expect from the business in a reasonable scenario for next year?
Scott Roe, CFO
Yes. Let me start, Michael. I think, generally, my comment is I think you got it pretty much right in terms of the way you characterize that. The DC is a slow reopening, and we do have some line of sight. We actually are open on a very limited basis. And without getting too far in the weeds, we're getting approvals from the local authorities to do a slow restart and that gives us confidence that it will continue. Of course, we don't have absolute knowledge of that, but signs are positive. And likewise, the reopening at the beginning of June. I would say it this way, Michael. We have taken the best information that we know today and giving you the best indication of what we believe that slow reopening will look like. Of course, it's out of our control, but it's the best information that we have today. And I think it's a reasonable estimate based on what our line of sight is. I'm guessing Joanne will make a broader comment. But just a reminder, we really can't give you '23 guidance at this point. But 90 days from now, we will, right? We'll come back and we'll give our guidance and then followed in early September by an Investor Day to give you a longer-term view. I would just refer back to earlier comments, I think it was from maybe Ike's question earlier, listen, we're in great categories, strong brands, well positioned in resilient great categories, which has proven to be a good indicator of top line growth, and we have pricing power and our ability to maintain margins.
Joanne Crevoiserat, CEO
Yes. And I'll just reiterate that we are optimistic about the future, Michael. We're driving both the brand health metrics and the consumer metrics and are gaining traction in our strategies in terms of leveraging those. Our data, bringing magic and logic together and driving our business forward. And Scott alluded to earlier, we've invested and we'll continue to invest in brand building. We have made substantial investments and they're working, they're paying off, and we see that continuing. We've acquired 13 million new customers across our brands in the last 21 months. We see those customers engaging with our brands through the innovation and product and innovation and marketing, and they're coming back to our brands more frequently, and we'll continue to leverage that for growth going forward. And we are looking forward to providing more discrete details at our year-end call on what '23 looks like. But our brands and our company are poised for growth.
Scott Roe, CFO
I forgot to mention one point you asked about, which was freight. Overall, the freight situation has not changed significantly, with some small fluctuations, but it's about 260 basis points, roughly $175 million for the entire year. If you remember from last quarter, I noted that it's somewhat challenging to determine when it will impact the profit and loss statement because it relates to the underlying inventory. The business remains strong, leading to increased sales during the quarter. However, when we assess the overall picture, we've significantly reduced our expedited or air freight already, and it will take time for that to reflect in the profit and loss statement. If you calculate, there will be about $35 million in additional freight in the fourth quarter, which translates to approximately 210 basis points, and that's a little under half of what we experienced in the third quarter. This follows the same trend we previously discussed, and there's no new updates regarding freight.
Operator, Operator
We'll go next to Brook Roche with Goldman Sachs. Your line is open.
Brook Roche, Analyst
Can you provide a little bit more context on your philosophy on capital allocation and how you're thinking about that balance between reinvesting in the business to drive that future growth versus returning capital via repurchases? As you look over the course of the next one to three years, what are the most important internal areas of investments that we should be planning for? And where have you pulled forward those investments since the inception of the Acceleration Program that should provide support if a downside scenario does materialize?
Joanne Crevoiserat, CEO
Yes. I'll start and then pass it to Scott for additional details. We have been proactive and thorough in our capital allocation. Our top priority is investing in our business, and the positive aspect is that we are experiencing strong returns on these investments. We are enhancing our brand-building capabilities throughout the company. Over the last couple of years, we have transformed into a different company due to these investments. We are focusing on our digital capabilities and data analytics, improving not only our systems but also our processes, ways of working, and the investments in talent that contribute to our business growth. As I mentioned, we are seeing significant returns, particularly from our investments in digital and marketing. Our investment in fulfillment is also noteworthy. We broke ground on a fulfillment center on the West Coast of the U.S. We're adding automation to that fulfillment center. We're engaging consumers more in digital channels, driven by intentional investments we've made. This is our first priority. We are also optimistic about Tapestry's future. We have made a substantial increase in our buyback program, including the new authorization. We are confident that over time we will continue to drive growth through our brand-building investments and return cash to shareholders. I don't know, Scott, if there's any more detail that you want to provide.
Scott Roe, CFO
The only thing I would say is capital allocation priorities, just to restate them, invest in the business, dividends growing faster than earnings and then returning excess cash. Remember, coming from the early days of the pandemic, we're able to actually spend more and to return more than our annual cash flow because we had increased our maintenance capital in light of the early days of COVID. We are fortunate to be in a strong, relatively low leverage cash position, and we noticed that the intrinsic value of our shares has diverged from market reality. Therefore, we have focused our efforts in this area. This isn't a shift in priorities; rather, we are a cash-generative entity with free cash flow approximately double what it was before the pandemic. We will allocate capital disciplinedly, investing first in our business, growing our dividend, and planning to return cash through share repurchases over time. This approach will serve as an additional driver for long-term price appreciation.
Operator, Operator
We'll take our next question from Omar Saad with Evercore. Your line is open.
Omar Saad, Analyst
Wanted to dive a little bit deeper on the handbag trends kind of across the brands and in the industry. It feels like you guys have average unit retails up a lot, especially on a multiyear basis for the Coach brand. We're hearing that from other players in the marketplace. Is it fair to assume that kind of unit volumes in the handbag category versus, let's say, 2019 are substantially down industry-wide in the kind of aspirational category? And is there a chance for meaningful unit growth even in this kind of inflationary environment kind of going forward?
Joanne Crevoiserat, CEO
Yes. Let me start off and then I'll hand it over to Todd. But we are seeing pricing power across our brands, which is a really good thing for our business. We've been focused on driving higher average unit retails by the healthy business and that's been working. Our focus on the consumer, bringing data to bear, managing inventories better, leveraging data and analytics to drive SKU productivity are all helping us drive higher average unit retails. And it is price at this point that is driving our results versus units. And again, we think that's a good thing and healthy for our business. But we continue to see opportunities to drive growth. And we're doing that by attracting more customers to our brands and engaging more customers in our brands. And that gives us a platform to continue to drive lifetime value. I mentioned earlier that the new customers that we're acquiring are younger consumers, which is great for our brands and they're coming back and transacting with our brands with higher frequency. So we see opportunities there. We see opportunities geographically to continue to drive growth. And so a lot of levers we can pull, including driving higher lifetime value across our customer base.
Todd Kahn, CEO, Coach
Thank you, Joanne. We have not reached our unit counts from 2019, but the gap has narrowed significantly, which I view as an opportunity for us. Additionally, all the points Joanne mentioned, such as lifetime value, increased average unit retails, and the overall shift in our customer base, indicate positive changes. We're particularly excited about the potential in men's, where we are ahead of schedule in aiming for a $1 billion men's business. And what we like about that is it adds new customers to our mix and the brand. And when you think about it, we merchandising, we call them men, often, it's an all-gender program. But what I also am very excited about in the last year, we've added 1.5 million male customers into the brand. And when you think about opportunities and average unit retail growth there, particularly in those categories, with some of our highest average unit retails in the company. So I feel really good about the room we have, the new customers, and the frequency of purchase will eventually get us to both average unit retail growth from pricing, but also unit growth.
Operator, Operator
We will take our final question today from Adrienne Yih with Barclays. Your line is open.
Adrienne Yih, Analyst
Congrats on the progress. You can see it in the frontline stores in particular, no promos. Scott, my question is for you. Can you give us an update sort of on what the state of the China market looks like? Maybe some color on digital versus stores. Obviously, e-commerce has been able to be delivered. Are you seeing any improvement in that front, the distribution of stores in Tier 1 cities. Just like anything that you can give us with regard to what the current state of affairs is, seeing any signs of improvement current day to get to that kind of June reopening target.
Scott Roe, CFO
Yes, sure, Adrienne. I'll start, and one of my colleagues may want to add to that as well. I think I've already mentioned the Asian Distribution Center, which is beginning to show some modest signs of reopening. We are seeing some stores come back online intermittently. However, overall, there hasn't been a significant change in conditions, which is reflected in the outlook we just provided. To provide some specifics, our expectations for China in the fourth quarter indicate a decline of about 35%, which is already factored into our outlook. Again, we anticipate that the slow reopening will start in June.
Adrienne Yih, Analyst
And just a quick reminder. Are you primarily operating in the Tier 1 cities right now? I know there were some stores in Tier 2, but not many. So if you assume 80% is in Tier 1 in the lockdown cities.
Joanne Crevoiserat, CEO
Yes, we have a significant presence across China, not limited to just Tier 1 cities. As noted by Scott, we are experiencing impacts throughout the region. Our business was performing well at the start of the third quarter before the disruptions caused by COVID. When the COVID disruptions began, we observed a decline in traffic in areas under lockdown and more generally across the region as traffic was restricted. It's also worth mentioning that we entered the quarter with strong performance before the disruptions, and our market research continues to affirm that our brand remains healthy and consumer sentiment is positive. So we're navigating the near-term headwinds, but we feel well positioned as China recovers to continue to drive growth, both during the recovery period and long term in the market.
Todd Kahn, CEO, Coach
I would like to mention that we have an outstanding team in China. Their resilience and creativity during these challenging times are impressive. Recently, we have observed a significant increase in virtual selling, which will be interesting as the stores reopen. Our teams are creative and resilient, which boosts our confidence that once these challenges pass, we will have enhanced opportunities and connections with our clients there.
Operator, Operator
That concludes our Q&A.
Joanne Crevoiserat, CEO
Well, thanks. I'll say a few words just to wrap up. First, to build on what Todd was just talking about, I want to thank, first and foremost, our teams around the world for their relentless focus on the customer. This is continuing to drive our strong results. And our thoughts are especially with our teams in China who are navigating COVID and supporting each other during this difficult time. As you've seen in our results, our business is performing and I'm even more confident in a rapidly changing environment. Tapestry has tremendous runway for growth, with a positioning that's both unique and advantaged. Our powerful iconic brands are uniting magic and logic to deliver compelling products. We play in attractive categories that have proven durable high growth. We have a diversified direct-to-consumer business model. And we've transformed our platform with digital leadership fueling customer engagement. Our strong underlying momentum is particularly evident in customer metrics we highlighted today. Long term we’re playing offense and lining in our conviction is reflected in our capital allocation actions; we’re investing in brands building as well as accelerating and increasing our share purchase given the significant growth potential ahead.
Operator, Operator
This does conclude today's program. Thank you for your participation. You may disconnect at any time.