6-K
Vodafone Group Public Ltd Co (VOD)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
Form 6-K
REPORT OF FOREIGN PRIVATE ISSUER
PURSUANT TO RULES 13a-16 OR 15d-16 UNDER
THE SECURITIES EXCHANGE ACT OF 1934
Dated July 31, 2025
Commission File Number: 001-10086
VODAFONE GROUP
PUBLIC LIMITED COMPANY
(Translation of registrant’s name into English)
VODAFONE HOUSE, THE CONNECTION, NEWBURY, BERKSHIRE, RG14 2FN, ENGLAND
(Address of principal executive offices)
Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.
Form 20-F ✓ Form 40-F _
This Report on Form 6-K contains a Stock Exchange Announcement dated 31 July 2025 entitled ‘Director/PDMR Shareholding’.
31 July 2025
NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITIES OR PERSONS CLOSELY ASSOCIATED
Acquisition of shares
The below individuals acquired shares under the Vodafone Global Incentive Plan. The vesting of the share awards was conditional on the satisfaction of the performance conditions approved by the Remuneration Committee unless otherwise noted and/or continued employment with the Vodafone Group.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Margherita<br>Della Valle |
| 2 | Reason<br>for the notification | |
| a) | Position/status | Vodafone<br>Group Chief Executive |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| 3 | Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | |
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary shares of US0.20 20/21 each in Vodafone Group Plc (ISIN:<br>GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Vesting<br>of conditional award of shares subject to performance conditions<br>under the Global Incentive Plan.<br><br> <br><br>Sale of<br>shares on the London Stock Exchange to satisfy tax withholding<br>obligations. |
| c) | Price(s)<br>and volume(s) | Price(s) |
| nil | ||
| 0.833684 | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume of shares acquired: 1,878,659 Ordinary shares<br><br>Aggregated<br>price of shares acquired: nil<br><br> <br><br>Aggregated<br>volume of shares sold: 885,183 Ordinary shares<br><br>Aggregated<br>price of shares sold: 737,962.90 |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | London<br>Stock Exchange (XLON) |
All values are in US Dollars.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Maaike<br>de Bie |
| 2 | Reason<br>for the notification | |
| a) | Position/status | Group<br>General Counsel and Company Secretary |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| 3 | Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | |
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary shares of US0.20 20/21 each in Vodafone Group Plc (ISIN:<br>GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Vesting<br>of conditional award of shares some which were subject to<br>performance conditions and some of which were retention shares<br>under the Global Incentive Plan. <br><br>Sale of<br>shares on the London Stock Exchange to satisfy tax withholding<br>obligations. |
| c) | Price(s)<br>and volume(s) | Price(s) |
| nil | ||
| 0.833684 | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume of shares acquired: 1,376,078 Ordinary shares<br><br>Aggregated<br>price of shares acquired: nil<br><br> <br><br>Aggregated<br>volume of shares sold: 648,378 Ordinary shares<br><br>Aggregated<br>price of shares sold: 540,542.36 |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | London<br>Stock Exchange (XLON) |
All values are in US Dollars.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Ahmed<br>Essam |
| 2 | Reason<br>for the notification | |
| a) | Position/status | Executive<br>Chairman Vodafone Germany and CEO European Markets |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | ||
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary<br>shares of US0.20 20/21 each in<br>Vodafone Group Plc (ISIN: GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Vesting<br>of conditional award of shares subject to performance conditions<br>under the Global Incentive Plan.<br><br>Sale of<br>shares on the London Stock Exchange to satisfy tax withholding<br>obligations. |
| c) | Price(s)<br>and volume(s) | Price(s) |
| nil | ||
| 0.833684 | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume of shares acquired: 833,801 Ordinary shares<br><br>Aggregated<br>price of shares acquired: nil<br><br> <br><br>Aggregated<br>volume of shares sold: 392,869 Ordinary shares<br><br>Aggregated<br>price of shares sold: 327,528.60 |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | London<br>Stock Exchange (XLON) |
All values are in US Dollars.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Shameel<br>Joosub |
| 2 | Reason<br>for the notification | |
| a) | Position/status | CEO<br>Vodacom Group |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| 3 | Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | |
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary shares of US0.20 20/21 each in Vodafone Group Plc (ISIN:<br>GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Vesting<br>of conditional award of shares subject to performance conditions<br>under the Global Incentive Plan. |
| c) | Price(s)<br>and volume(s) | Price(s) |
| nil | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume of shares acquired: 236,327 Ordinary shares<br><br> <br><br>Aggregated<br>price of shares acquired: nil |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | Outside<br>a trading venue |
All values are in US Dollars.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Scott<br>Petty |
| 2 | Reason<br>for the notification | |
| a) | Position/status | Vodafone<br>Group Chief Technology Officer |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| 3 | Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | |
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary shares of US0.20 20/21 each in Vodafone Group Plc (ISIN:<br>GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Vesting<br>of conditional award of shares some which were subject to<br>performance conditions and some of which were retention shares<br>under the Global Incentive Plan. <br><br>Sale of<br>shares on the London Stock Exchange to satisfy tax withholding<br>obligations. |
| c) | Price(s)<br>and volume(s) | Price(s) |
| nil | ||
| 0.833684 | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume of shares acquired: 284,796 Ordinary shares<br><br>Aggregated<br>price of shares acquired: nil<br><br> <br><br>Aggregated<br>volume of shares sold: 134,191 Ordinary shares<br><br>Aggregated<br>price of shares sold: 111,872.89 |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | London<br>Stock Exchange (XLON) |
All values are in US Dollars.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Joakim<br>Reiter |
| 2 | Reason<br>for the notification | |
| a) | Position/status | Chief<br>External and Corporate Affairs Officer |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| 3 | Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | |
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary shares of US0.20 20/21 each in Vodafone Group Plc (ISIN:<br>GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Vesting<br>of conditional award of shares subject to performance conditions<br>under the Global Incentive Plan.<br><br>Sale of<br>shares on the London Stock Exchange to satisfy tax withholding<br>obligations. |
| c) | Price(s)<br>and volume(s) | Price(s) |
| nil | ||
| 0.833684 | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume of shares acquired: 625,351 Ordinary shares<br><br>Aggregated<br>price of shares acquired: nil<br><br> <br><br>Aggregated<br>volume of shares sold: 294,652 Ordinary shares<br><br>Aggregated<br>price of shares sold: 245,646.66 |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | London<br>Stock Exchange (XLON) |
All values are in US Dollars.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Alberto<br>Ripepi |
| 2 | Reason<br>for the notification | |
| a) | Position/status | Vodafone<br>Group Chief Network Officer |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| 3 | Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | |
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary shares of US0.20 20/21 each in Vodafone Group Plc (ISIN:<br>GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Vesting<br>of conditional award of shares some which were subject to<br>performance conditions and some of which were retention shares<br>under the Global Incentive Plan. <br><br>Sale of<br>shares on the London Stock Exchange to satisfy tax withholding<br>obligations. |
| c) | Price(s)<br>and volume(s) | Price(s) |
| nil | ||
| 0.833684 | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume of shares acquired: 325,897 Ordinary shares<br><br>Aggregated<br>price of shares acquired: nil<br><br> <br><br>Aggregated<br>volume of shares sold: 137,016 Ordinary shares<br><br>Aggregated<br>price of shares sold: 114,228.05 |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | London<br>Stock Exchange (XLON) |
All values are in US Dollars.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Leanne<br>Wood |
| 2 | Reason<br>for the notification | |
| a) | Position/status | Chief<br>Human Resources Officer |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| 3 | Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | |
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary shares of US0.20 20/21 each in Vodafone Group Plc (ISIN:<br>GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Vesting<br>of conditional award of shares subject to performance conditions<br>under the Global Incentive Plan.<br><br>Sale of<br>shares on the London Stock Exchange to satisfy tax withholding<br>obligations. |
| c) | Price(s)<br>and volume(s) | Price(s) |
| nil | ||
| 0.833684 | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume of shares acquired: 764,318 Ordinary shares<br><br>Aggregated<br>price of shares acquired: nil<br><br> <br><br>Aggregated<br>volume of shares sold: 360,130 Ordinary shares<br><br>Aggregated<br>price of shares sold: 300,234.62 |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | London<br>Stock Exchange (XLON) |
All values are in US Dollars.
Sale of shares
The below person discharging managerial responsibilities sold shares in the Company on 28 July 2025.
| 1 | Details<br>of the person discharging managerial responsibilities/person<br>closely associated | |
|---|---|---|
| a) | Name | Leanne<br>Wood |
| 2 | Reason<br>for the notification | |
| a) | Position/status | Chief<br>Human Resources Officer |
| b) | Initial<br>notification/ Amendment | Initial<br>notification |
| 3 | Details<br>of the issuer, emission allowance market participant, auction<br>platform, auctioneer or auction monitor | |
| a) | Name | Vodafone<br>Group Plc |
| b) | LEI | 213800TB53ELEUKM7Q61 |
| 4 | Details<br>of the transaction(s): section to be repeated for (i) each type of<br>instrument; (ii) each type of transaction; (iii) each date; and<br>(iv) each place where transactions have been conducted | |
| a) | Description<br>of the financial instrument, type of instrument and identification<br>code | Ordinary<br>shares of US0.20 20/21 each in<br>Vodafone Group Plc (ISIN: GB00BH4HKS39) |
| b) | Nature<br>of the transaction | Sale of<br>ordinary shares |
| c) | Price(s)<br>and volume(s) | Price(s) |
| 0.83544 | ||
| d) | Aggregated<br>information: volume, Price | Aggregated<br>volume: 678,400 Ordinary shares<br><br>Aggregated<br>price: 566,762.50 |
| e) | Date of<br>the transaction | 2025-07-28 |
| f) | Place<br>of the transaction | London<br>Stock Exchange (XLON) |
All values are in US Dollars.
ENDS
About Vodafone
Vodafone is a leading European and African telecoms company.
We serve over 340 million mobile and broadband customers, operating networks in 15 countries with investments in a further five and partners in over 40 more. Our undersea cables transport around a sixth of the world's internet traffic, and we are developing a new direct-to-mobile satellite communications service to connect areas without coverage. Vodafone runs one of the world's largest IoT platforms, with over 215 million IoT connections, and we provide financial services to around 88 million customers across seven African countries - managing more transactions than any other provider.
From the seabed to the stars, Vodafone's purpose is to keep everyone connected.
For more information, please visit www.vodafone.com follow us on X at @VodafoneGroup or connect with us on LinkedIn at www.linkedin.com/company/vodafone.
| For more information, please contact: | |||||
|---|---|---|---|---|---|
| Investor Relations: | investors.vodafone.com | ir@vodafone.co.uk | Media Relations: | Vodafone.com/media/contact | GroupMedia@vodafone.com |
| Registered Office: Vodafone House, The Connection, Newbury,<br>Berkshire RG14 2FN, England. Registered in England No.<br>1833679 |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorised.
| VODAFONE<br>GROUP | |
|---|---|
| PUBLIC<br>LIMITED COMPANY | |
| (Registrant) | |
| Date:<br>July 31, 2025 | By: /s/ M D B |
| Name: Maaike de Bie | |
| Title: Group General Counsel and Company Secretary |