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6-K

Wix.com Ltd. (WIX)

6-K 2020-08-06 For: 2020-08-06
View Original
Added on April 10, 2026

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C.  20549

______________________

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

Pursuant to Rule 13a-16 or 15d-16 of the

Securities Exchange Act of 1934

For the month of August 2020

Commission File Number: 001-36158

Wix.com Ltd.

(Translation of registrant’s name into English)

40 Namal Tel Aviv St.,

Tel Aviv 6350671, Israel

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover Form 20-F or Form 40-F.

Form 20-F ⌧                     Form 40-F ☐

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1):   __

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7):   __

Indicate by check mark whether by furnishing the information contained in this Form, the registrant is also thereby furnishing the information to the Commission pursuant to Rule 12g3-2(b) under the Securities Exchange Act of 1934.

Yes ☐                           No ⌧

If “Yes” is marked, indicate below the file number assigned to the registrant in connection with Rule 12g3-2(b):  82-________


EXPLANATORY NOTE

On August 6, 2020, Wix.com Ltd. (NASDAQ: WIX) (the “Company”) issued a press release titled “Wix Reports Outstanding Second Quarter 2020 Results”. A copy of this press release is attached to this Form 6-K as Exhibit 99.1.

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SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

WIX.COM LTD.
Date: August 6, 2020 By: /s/ Eitan Israeli
Name: Eitan Israeli
Title:   VP & General Counsel

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EXHIBIT INDEX

The following exhibit is filed as part of this Form 6-K:

Exhibit<br><br> <br><br><br> <br>99.1 Description<br><br> <br><br><br> <br>Press<br> release dated August 6, 2020 titled “Wix Reports Outstanding Second Quarter 2020 Results”.

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Exhibit 99.1

Wix Reports Outstanding Second Quarter 2020 Results

Momentum across the platform led to a record breaking quarter
o Added over 9.3 million registered users in Q2, an increase of 64% y/y
--- ---
o Revenue of $236.1 million, up 27% y/y; 28% y/y on a y/y constant currency basis
--- ---
o Collections of $265.9 million, up 33% y/y; 35% y/y on a y/y constant currency basis
--- ---
o Creative Subscriptions ARR increased 22% y/y to $790.9 million as of Q2
--- ---
o Net subscriptions additions of 346,000 in Q2, bringing total premium subscriptions to over 5 million; total net additions in 1H 2020 nearly as much as all of 2019
--- ---
July 2020 results show strong growth continuing in Q3
--- ---
Responding swiftly to opportunity with increasing marketing investment as the need for online creation and commerce rapidly grows
--- ---
o Investing capital into growth demonstrated by future collections of the Q2 user cohort over the next 8 years expected to be approximately 90% higher than the prior<br> year’s cohort
--- ---
Continued execution with significant product launches: expanded eCommerce capabilities and Editor X public release delivered on time to further help users create and<br> grow online
--- ---
Initiating Q3 outlook for revenue and collections, reflecting sustained momentum -- expecting revenue growth of 26-27% y/y and collections growth of 31-34% y/y in Q3
--- ---

NEW YORK, August 6, 2020 -- Wix.com Ltd. (Nasdaq: WIX) today reported strong financial results for the second quarter ended June 30, 2020, exceeding the high end of its guidance ranges for both revenue and collections. In addition, the Company provided its initial outlook for the third quarter of 2020.

“The trends that began in late March continued throughout the second quarter, driving record-setting results,” said Avishai Abrahami, Co-founder and CEO of Wix. “The need for business owners to move online quickly, communicate with customers, and deliver goods and services has never been more imminent, and the Wix platform continues to provide millions of users with the ability to thrive during these unprecedented times. Our focus remains on the success of our users, and we continue to deliver innovative products and technology, marked this quarter by the public launch of Editor X and our expanded eCommerce offering.”

Nir Zohar, President and COO of Wix added, “Throughout the second quarter, we continued to experience positive trends as a result of continued economic disruption globally. Our results in July tell us that these trends are continuing, potentially indicating a new baseline of growth for our business. We will continue to support our users in their needs so they can be successful throughout the ongoing disruptions to their lives and businesses.”

Lior Shemesh, CFO of Wix said, “Our business has seen an immense uplift in demand in recent months, driven by the rapidly increasing importance of having an online presence. We added a record 9.3 million users and 346,000 net premium subscriptions in the second quarter, reflecting this strong demand and our ability to meet the needs of our users. We are responding to this continued heightened demand by increasing our investment in marketing, which based on our historical data, will drive continued collections and revenue growth in the near future.”


Q2 2020 Financial Results

Total revenue in the second quarter of 2020 was $236.1 million, compared to $185.4 million in the second quarter of 2019, an increase of 27% y/y
o On a y/y constant currency basis, Q2 revenue would have been $237.9 million, up 28% y/y
--- ---
o Creative Subscriptions revenue in the second quarter of 2020 was $190.2 million, compared to $157.0 million in the second quarter of 2019, an increase of 21% y/y
--- ---
o Business Solutions revenue in the second quarter of 2020 was $45.9 million, compared to $28.4 million in the second quarter of 2019, an increase of 62% y/y
--- ---
Creative Subscriptions ARR was $790.9 million in the second quarter of 2020, compared to $648.2 million in the second quarter of 2019, an increase of 22% y/y
--- ---
Total collections in the second quarter of 2020 were $265.9 million, compared to $199.6 million in the second quarter of 2019, an increase of 33% y/y
--- ---
o On a y/y constant currency basis, Q2 collections would have been $269.8 million, up 35% y/y
--- ---
o Creative Subscriptions collections in the second quarter of 2020 were $217.7 million, compared to $170.5 million in the second quarter of 2019, an increase of 28% y/y
--- ---
o Business Solutions collections in the second quarter of 2020 was $48.2 million, compared to $29.1 million in the second quarter of 2019, an increase of 66% y/y
--- ---
Our Q2 user cohort generated $10 million in revenue and $38 million in collections in Q2, which are 66% higher than the year ago cohort. Users purchased Business and<br> eCommerce subscription packages and annual and multi-year packages at a higher frequency
--- ---
Total gross margin on a GAAP basis in the second quarter of 2020 was 70%, compared to 75% in the second quarter of 2019. Total GAAP gross margin declined y/y due to<br> incremental investments in Customer Care and sequentially due to the faster revenue growth of the Business Solutions segment
--- ---

o Creative Subscriptions gross margin on a GAAP basis was 80%, compared to 81% in the second quarter of 2019. The y/y decline was related to the investment in expanding<br> our Customer Care organization
o Business Solutions gross margin on a GAAP basis was 30% compared to 39% in the second quarter of 2019. The decline was related primarily to the growth of Wix Payments<br> and the expansion of Customer Care
--- ---
Total non-GAAP gross margin in the second quarter of 2020, calculated as non-GAAP gross profit as a percent of revenue, was 71%, compared to 76% in the second quarter<br> of 2019. Total non-GAAP gross margin declined y/y due to incremental investments in Customer Care and sequentially due to the faster revenue growth of the Business Solutions segment
--- ---
o Creative Subscriptions gross margin on a non-GAAP basis was 81%, compared to 82% in the second quarter of 2019. The y/y decline was related to the investment in<br> expanding our Customer Care organization
--- ---
o Business Solutions gross margin on a non-GAAP basis was 32%, compared to 40% in the second quarter of 2019. The decline was related primarily to the growth of Wix<br> Payments and the expansion of Customer Care
--- ---
GAAP net loss in the second quarter of 2020 was $(57.7) million, or $(1.06) per share, compared to a net loss of $(16.7) million, or $(0.33) per share, for the second<br> quarter of 2019
--- ---
Non-GAAP net loss in the second quarter of 2020 was $(14.2) million, or $(0.26) per share, compared to non-GAAP net income of $17.0 million, or $0.34 per share for the<br> second quarter of 2019
--- ---
Net cash provided by operating activities in the second quarter of 2020 was $50.0 million, while capital expenditures totaled $3.3 million, leading to free cash flow of<br> $46.7 million, compared to $30.8 million of free cash flow in the second quarter of 2019, a 52% year-over-year increase
--- ---
o Excluding the capex investment associated with our new headquarters office build out, free cash flow would have been $47.1 million, up 53% y/y
--- ---
Added 346,000 net premium subscriptions in the second quarter of 2020 to reach 5.0 million as of June 30, 2020, a 17% increase over the total number of premium<br> subscriptions at the end of the second quarter of 2019
--- ---
Added 9.3 million registered users in the second quarter of 2020. Registered users as of June 30, 2020 were 182 million, representing a 18% increase compared to the end<br> of the second quarter of 2019
--- ---

Recent Business Highlights

Launched extended eCommerce solution, offering merchants access to advanced online business tools, such as dropshipping, automated sales tax calculations, streamlined<br> order and fulfillment, and integrated sales channels, including social media and marketplaces
Announced the official launch of a new brand and innovative website creation platform, Editor X. Previously available in a closed beta program and now open to the<br> public, Editor X caters to web designers and agencies who are looking for advanced design capabilities
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Launched eCommerce solution for U.S. based merchants selling hemp-derived cannabidiol (CBD) products online, enabling these merchants to create an eCommerce website,<br> process payments online, manage and ship inventory and grow their CBD businesses where government and state regulations permit
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Expanded Customer Care team to a new office in Denver, Colorado to bolster existing efforts to provide best-in-class service to millions of users
--- ---
Conducted the third annual Wix Playground Academy, a three month intensive web design program taught by Wix professionals and award-winning designers, in a completely<br> online format for the first time. The students participated in the Social Good Project, building websites for 14 non-profits
--- ---

Financial Outlook

Our outlook for Q3 reflects continued momentum of new registered users as well as the growth in monetization of our user cohorts. We believe these behaviors will drive y/y collections growth above 31% in Q3.

During Q2, we increased advertising investment by approximately 90% y/y, and we acquired the largest user cohort in our history, which we expect will return future collections that are approximately 90% higher than the previous year’s Q2 cohort. This return supports our decision to be more aggressive with our marketing investment. We plan to continue the increased investment in advertising as long as positive returns continue.

Our Marketing team responded to the surge in demand quickly and aggressively, a testament to the strength of our team. We believe this level investment will drive higher revenue and collections over the coming years and will expand profitability and free cash flow over time as well.

We are introducing Q3 guidance as follows:

Q3 2020 Outlook Y/Y growth
Revenue $247 - 250 million 26 - 27%
Collections $270 - 275 million 31 - 34%
Free Cash Flow $15 - 17 million (42) - (49)%
Free Cash Flow (excluding ~$1 million in capex for future Wix HQ office build out) $16 - 18 million (38) - (45)%

This guidance assumes FX rates as of today. We continue to experience trends that are tailwinds to our top line growth. However, given the uncertainty related to COVID-19 and macroeconomic conditions, it is difficult to predict how long and to what degree these trends will remain; therefore, we are only providing guidance for the third quarter at this time.

Conference Call and Webcast Information

Wix will host a conference call at 8:30 a.m. ET on Thursday, August 6, 2020 to answer questions about the financial and operational performance of the business for the second quarter ended June 30, 2020. The conference call will include a brief statement by management and will focus on answering questions about our results during the quarter. To enhance the Q&A portion of this call, the Company has posted a shareholder update and supporting slides to its Investor Relations website at https://investors.wix.com/. These materials provide shareholders and analysts with additional detail for analyzing results in advance of the quarterly conference call.


To participate on the live call, analysts and investors should dial +1-888-771-4371 (US/ Canada) or +1-847-585-4405 (US Toll) at least ten minutes prior to the start time of the call. A telephonic replay of the call will be available through August 13, 2020 at 11:59 p.m. ET at https://onlinexperiences.com/Launch/QReg/ShowUUID=D0DBA6CF-E305-452B-976E-19713D114599&LangLocaleID=1033 with passcode 49852245.

Wix will also offer a live and archived webcast of the conference call, accessible from the "Investor Relations" section of the Company’s website at https://investors.wix.com/.

About Wix.com Ltd.

Learn more: Wix.com, in our Press Room and on our Investor Relations site

Visit us: on our blog, Facebook, Twitter, Instagram, LinkedIn and Pinterest

Download: Wix App is available for free on Google Play and in the App Store

Non-GAAP Financial Measures

To supplement its consolidated financial statements, which are prepared and presented in accordance with U.S.  GAAP,  Wix  uses  the  following  non-GAAP  financial   measures:   collections,   cumulative   cohort collections, collections  on  a  constant  currency  basis,  revenue  on  a  constant  currency  basis,  non-GAAP  gross  margin,  non-GAAP  operating  income (loss),  non-GAAP  net   income (loss),  non-GAAP  net  income (loss)  per  share,  free  cash  flow, free cash flow, as adjusted, free cash flow margins, non-GAAP R&D expenses, non-GAAP S&M expenses, non-GAAP G&A expenses, non-GAAP operating expenses, non-GAAP cost of revenue expense, non-GAAP tax expense (collectively the "Non-GAAP financial measures"). Measures presented on a constant currency or FX neutral basis have been adjusted to exclude the effect of y/y changes in foreign currency exchange rate fluctuations. Collections represent  the  total  cash  collected  by  us  from our customers in a given period and is calculated by adding the change in deferred revenues for a particular period to revenues for the same period.  Non-GAAP  gross  margin  represents gross profit calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization, divided  by  revenue.  Non-GAAP operating income (loss) represents operating income (loss) calculated in accordance with GAAP as adjusted for the impact of  share-based  compensation  expense,  amortization,  acquisition-related  expenses  and  sales tax expense  accrual. Non-GAAP  net  income (loss) represents  net  loss  calculated  in  accordance  with  GAAP as adjusted for the impact of share-based compensation expense, amortization, sales tax expense accrual, amortization of  debt  discount  and  debt  issuance  costs  and  acquisition-related  expenses  and non-operating foreign exchange expenses (income). Non-GAAP net income (loss) per share represents non-GAAP net income (loss) divided by the weighted average number of shares used in computing GAAP loss per share. Free cash flow represents net cash provided by (used in) operating activities less capital expenditures. Free cash flow, as adjusted, represents free cash flow further adjusted to exclude capital expenditures associated with our new headquarters. Free cash flow margins represent free cash flow divided by revenue. Non-GAAP cost of revenue represents cost of revenue calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP R&D expenses represent R&D expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP S&M expenses represent S&M expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP G&A expenses represent G&A expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization. Non-GAAP operating expenses represent operating expenses calculated in accordance with GAAP as adjusted for the impact of share-based compensation expense, acquisition-related expenses and amortization.


The presentation of this financial  information  is  not  intended  to  be considered in isolation or as a substitute for, or superior to, the financial information  prepared  and  presented  in  accordance  with  GAAP.  The  Company uses these non-GAAP financial measures for financial and operational decision  making  and  as  a means to  evaluate  period-to-period  comparisons.  The  Company  believes  that  these  measures  provide  useful information about operating results, enhance  the overall understanding of past financial performance  and  future  prospects,  and  allow  for  greater  transparency with respect to key metrics used by management in its financial and operational decision making.

For more information on the  non-GAAP  financial  measures,  please  see  the reconciliation tables provided below. The accompanying tables have more details on the GAAP financial measures  that  are  most  directly  comparable  to  non-GAAP  financial  measures  and  the  related reconciliations between these financial measures. The Company is unable to provide reconciliations of free cash flow, free cash flow, as adjusted, cumulative cohort collections, non-GAAP gross margin, and non-GAAP tax expense to their most directly comparable GAAP financial measures on a forward-looking basis without unreasonable effort because items that impact those GAAP financial measures are out of the Company's control and/or cannot be reasonably predicted.  Such information may have a significant, and potentially unpredictable, impact on our future financial results.

Forward-Looking Statements

This document contains forward-looking statements, within the meaning of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 that involve risks and uncertainties. Such forward-looking statements may include projections regarding our future performance, including, but not limited to revenue, collections and free cash flow, and may be identified by words like “anticipate,” “assume,” “believe,” “aim,” “forecast,” “indication,” “continue,” “could,” “estimate,” “expect,” “intend,” “may,” “plan,” “potential,” “predict,” “project,” “outlook,” “future,” “will,” “seek” and similar terms or phrases. The forward-looking statements contained in this document, including the full year guidance, are based on management’s current expectations, which are subject to uncertainty, risks and changes in circumstances that are difficult to predict and many of which are outside of our control. Important factors that could cause our actual results to differ materially from those indicated in the forward-looking statements include, among others, our ability to grow our user base and premium subscriptions, including through our Wix Partner Program; uncertainty surrounding the duration and severity of COVID-19 and its effects on our business, including changes in consumer dynamics shifting to online and increased GMV on our platform; our ability to create new and higher monetization opportunities from our premium subscriptions; our ability to enter into new markets, and attract new customer segments, and our ability to successfully enter into partnership agreements; our ability to maintain and enhance our brand and reputation; our prediction of the future collections generated by our user cohorts; our share repurchases made pursuant to our share repurchase plan; our ability to manage the growth of our infrastructure effectively; our ability to effectively execute our initiatives to scale and improve our user support function, including through the recent expansion of our Customer Solutions organization by engaging additional agents around the world to provide 24/7 support in nine different languages; the success of our sales efforts; customer acceptance and satisfaction of new products and other challenges inherent in new product development; changes to technologies used in our solutions; or changes in global, national, regional or local economic, business, competitive, market, regulatory and other factors discussed under the heading “Risk Factors” in the Company’s 2019 annual report on Form 20-F filed with the Securities and Exchange Commission on April 2, 2020. Any forward-looking statement made by us in this press release speaks only as of the date hereof. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise.

Investor Relations:

Maggie O’Donnell

ir@wix.com

914-267-7390

Media Relations:

pr@wix.com


Wix.com Ltd.
CONSOLIDATED STATEMENTS OF OPERATIONS - GAAP
(In thousands, except loss per share data)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Revenue
Creative Subscriptions $ 157,012 $ 190,169 $ 308,376 $ 366,715
Business Solutions 28,407 45,890 51,333 85,331
185,419 236,059 359,709 452,046
Cost of Revenue
Creative Subscriptions 29,296 38,510 55,943 73,900
Business Solutions 17,366 31,972 30,434 58,652
46,662 70,482 86,377 132,552
Gross Profit 138,757 165,577 273,332 319,494
Operating expenses:
Research and development 61,486 75,464 119,669 146,180
Selling and marketing 71,329 119,333 157,047 215,489
General and administrative 20,103 24,531 38,569 49,967
Total operating expenses 152,918 219,328 315,285 411,636
Operating loss (14,161 ) (53,751 ) (41,953 ) (92,142 )
Financial expenses, net (580 ) (3,339 ) (2,310 ) (2,194 )
Other income (expenses) 8 28 32 59
Loss before taxes on income (14,733 ) (57,062 ) (44,231 ) (94,277 )
Taxes on income 2,001 674 3,243 2,612
Net loss $ (16,734 ) $ (57,736 ) $ (47,474 ) $ (96,889 )
Basic and diluted net loss per share $ (0.33 ) $ (1.06 ) $ (0.95 ) $ (1.82 )
Basic and diluted weighted-average shares used to compute net loss per share 50,273,017 54,695,477 49,917,692 53,266,895

Wix.com Ltd.
CONDENSED CONSOLIDATED BALANCE SHEET
(In thousands)
Period ended
--- --- --- --- --- --- ---
December 31, June 30,
2019 2020
Assets (audited) (unaudited)
Current Assets:
Cash and cash equivalents $ 268,103 $ 173,950
Short term deposits 294,096 406,033
Restricted cash and deposit 1,149 925
Marketable securities 164,301 174,624
Trade receivables 16,987 18,830
Prepaid expenses and other current assets 19,211 49,888
Total current assets 763,847 824,250
Long Term Assets:
Property and equipment, net 31,706 32,926
Marketable securities 177,298 245,211
Prepaid expenses and other long-term assets 9,926 13,243
Intangible assets and goodwill, net 37,641 44,509
Operating lease assets 79,249 81,112
Total long-term assets 335,820 417,001
Total assets $ 1,099,667 $ 1,241,251
Liabilities and Shareholder's Equity
Current Liabilities:
Trade payables $ 37,687 $ 73,059
Employees and payroll accruals 41,938 66,306
Deferred revenues 289,148 344,515
Accrued expenses and other current liabilities 56,464 65,036
Operating lease liabilities 18,949 17,372
Total current liabilities 444,186 566,288
Long term deferred revenues 21,969 29,265
Long term deferred tax liability 1,585 1,574
Convertible senior notes 358,715 369,664
Long term loan 1,219 1,219
Long term operating lease liabilities 64,244 68,402
Total long term liabilities 447,732 470,124
Total liabilities 891,918 1,036,412
Shareholders'  Equity
Ordinary shares 94 104
Additional paid-in capital 611,083 695,412
Other comprehensive loss 1,357 10,997
Accumulated deficit (404,785 ) (501,674 )
Total shareholders' equity 207,749 204,839
Total liabilities and shareholders' equity $ 1,099,667 $ 1,241,251

Wix.com Ltd.
CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS
(In thousands)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
OPERATING ACTIVITIES:
Net loss $ (16,734 ) $ (57,736 ) $ (47,474 ) $ (96,889 )
Adjustments to reconcile net loss to net cash used in operating activities:
Depreciation 2,927 3,537 5,585 7,109
Amortization 738 566 1,470 1,132
Share based compensation expenses 27,565 34,967 52,472 65,685
Amortization of debt discount and debt issuance costs 5,194 5,516 10,311 10,949
Decrease in accrued interest and exchange rate on short term and long term deposits 105 15 594 62
Amortization of premium and discount and accrued interest on marketable securities, net (10 ) 438 41 717
Deferred income taxes, net 402 (55 ) 533 (1,721 )
Changes in operating lease right-of-use assets - 5,158 - 9,446
Changes in operating lease liabilities - (4,588 ) - (9,817 )
Decrease (increase) in trade receivables 161 (1,765 ) (4,532 ) (1,617 )
Increase in prepaid expenses and other current and long-term assets (3,942 ) (6,931 ) (11,141 ) (21,605 )
Increase (decrease) in trade payables (3,222 ) 26,172 1,328 34,974
Increase in employees and payroll accruals 4,223 11,585 12,235 23,694
Increase in short term and long term deferred revenues 14,144 29,792 40,233 62,663
Increase in accrued expenses and other current liabilities 5,629 3,287 10,599 10,203
Net cash provided by operating activities 37,180 49,958 72,254 94,985
INVESTING ACTIVITIES:
Proceeds from short-term deposits and restricted deposits 55,000 9,225 81,775 26,225
Investment in short-term deposits and restricted deposits - (49,000 ) (26,000 ) (138,000 )
Investment in marketable securities (108,693 ) (100,867 ) (136,616 ) (230,168 )
Proceeds from marketable securities 21,601 65,656 29,056 154,911
Purchase of property and equipment (6,235 ) (3,264 ) (11,065 ) (8,207 )
Capitalization of software development costs (191 ) - (389 ) (132 )
Investment in other short and long-term assets (2,800 ) (643 ) (2,800 ) (5,643 )
Payment for Businesses acquired - - - (6,626 )
Purchases of investments in privately-held companies - (685 ) - (785 )
Net cash used in investing activities (41,318 ) (79,578 ) (66,039 ) (208,425 )
FINANCING ACTIVITIES:
Proceeds from exercise of options and ESPP shares 7,512 12,312 14,190 19,287
Net cash provided by financing activities 7,512 12,312 14,190 19,287
INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS 3,374 (17,308 ) 20,405 (94,153 )
CASH AND CASH EQUIVALENTS—Beginning of period 348,088 191,258 331,057 268,103
CASH AND CASH EQUIVALENTS—End of period $ 351,462 $ 173,950 $ 351,462 $ 173,950

Wix.com Ltd.
KEY PERFORMANCE METRICS
(In thousands)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Creative Subscriptions 157,012 190,169 308,376 366,715
Business Solutions 28,407 45,890 51,333 85,331
Total Revenue $ 185,419 $ 236,059 $ 359,709 $ 452,046
Creative Subscriptions 170,493 217,696 347,387 426,493
Business Solutions 29,070 48,155 52,555 88,216
Total Collections $ 199,563 $ 265,851 $ 399,942 $ 514,709
Free Cash Flow $ 30,754 $ 46,694 $ 60,800 $ 86,646
Creative Subscriptions ARR $ 648,176 $ 790,916 $ 648,176 $ 790,916
Number of registered users at period end (*) 154,039 181,585 154,039 181,585
Number of premium subscriptions at period end (*) 4,295 5,007 4,295 5,007
(*) Excludes users and subscriptions of DeviantArt
---
Wix.com Ltd.
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RECONCILIATION OF REVENUES TO COLLECTIONS
(In thousands)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Revenues $ 185,419 $ 236,059 $ 359,709 $ 452,046
Change in deferred revenues 14,144 29,792 40,233 62,663
Collections $ 199,563 $ 265,851 $ 399,942 $ 514,709
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Creative Subscriptions Revenue $ 157,012 $ 190,169 $ 308,376 $ 366,715
Change in deferred revenues 13,481 27,527 39,011 59,778
Creative Subscriptions Collections $ 170,493 $ 217,696 $ 347,387 $ 426,493
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Business Solutions Revenue $ 28,407 $ 45,890 $ 51,333 $ 85,331
Change in deferred revenues 663 2,265 1,222 2,885
Business Solutions Collections $ 29,070 $ 48,155 $ 52,555 $ 88,216
Wix.com Ltd.
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RECONCILIATION OF REVENUES AND COLLECTIONS EXCLUDING FX IMPACT
(In thousands)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Revenues $ 185,419 $ 236,059 $ 359,709 $ 452,046
FX impact on Q2/20 using Q2/19 rates - 1,824 - 3,335
Revenue excluding FX impact $ 185,419 $ 237,883 $ 359,709 $ 455,381
Y/Y% 28 % 27 %
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Collections $ 199,563 $ 265,851 $ 399,942 $ 514,709
FX impact on Q2/20 using Q2/19 rates - 3,922 - 6,271
Collections excluding FX impact $ 199,563 $ 269,773 $ 399,942 $ 520,980
Y/Y% 35 % 30 %

Wix.com Ltd.
TOTAL ADJUSTMENTS GAAP TO NON-GAAP
(In thousands)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(1) Share based compensation expenses: (unaudited) (unaudited)
Cost of revenues $ 1,436 $ 1,869 $ 2,747 $ 3,500
Research and development 14,119 18,216 26,375 34,401
Selling and marketing 4,506 5,395 9,254 9,963
General and administrative 7,504 9,487 14,096 17,821
Total share based compensation expenses 27,565 34,967 52,472 65,685
(2) Amortization 738 566 1,470 1,132
(3) Acquisition related expenses 53 1,697 53 2,636
(4) Amortization of debt discount and debt issuance costs 5,194 5,516 10,311 10,949
(5) Sales tax accrual and other G&A expenses (income) - (485 ) - 1,489
(6) Non-operating foreign exchange expenses (income) 140 1,305 1,592 432
Total adjustments of GAAP to Non GAAP $ 33,690 $ 43,566 $ 65,898 $ 82,323
Wix.com Ltd.
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RECONCILIATION OF GAAP TO NON-GAAP GROSS PROFIT
(In thousands)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Gross Profit $ 138,757 $ 165,577 $ 273,332 $ 319,494
Share based compensation expenses 1,436 1,869 2,747 3,500
Acquisition related expenses - 305 - 305
Amortization 141 - 283 -
Non GAAP Gross Profit 140,334 167,751 276,362 323,299
Non GAAP Gross margin 76 % 71 % 77 % 72 %
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Gross Profit - Creative Subscriptions $ 127,716 $ 151,659 $ 252,433 $ 292,815
Share based compensation expenses 1,226 1,485 2,375 2,807
Non GAAP Gross Profit - Creative Subscriptions 128,942 153,144 254,808 295,622
Non GAAP Gross margin - Creative Subscriptions 82 % 81 % 83 % 81 %
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Gross Profit - Business Solutions $ 11,041 $ 13,918 $ 20,899 $ 26,679
Share based compensation expenses 210 384 372 693
Acquisition related expenses - 305 - 305
Amortization 141 - 283 -
Non GAAP Gross Profit - Business Solutions 11,392 14,607 21,554 27,677
Non GAAP Gross margin - Business Solutions 40 % 32 % 42 % 32 %
Wix.com Ltd.
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RECONCILIATION OF OPERATING INCOME (LOSS) TO NON-GAAP OPERATING INCOME (LOSS)
(In thousands)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Operating loss $ (14,161 ) $ (53,751 ) $ (41,953 ) $ (92,142 )
Adjustments:
Share based compensation expenses 27,565 34,967 52,472 65,685
Amortization 738 566 1,470 1,132
Sales tax accrual and other G&A expenses (income) - (485 ) - 1,489
Acquisition related expenses 53 1,697 53 2,636
Total adjustments $ 28,356 $ 36,745 $ 53,995 $ 70,942
Non GAAP operating income (loss) $ 14,195 $ (17,006 ) $ 12,042 $ (21,200 )

Wix.com Ltd.
RECONCILIATION OF NET LOSS TO NON-GAAP NET INCOME (LOSS) AND NON-GAAP NET INCOME (LOSS) PER SHARE
(In thousands, except  per share data)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Net loss $ (16,734 ) $ (57,736 ) $ (47,474 ) $ (96,889 )
Share based compensation expense and other Non GAAP adjustments 33,690 43,566 65,898 82,323
Non-GAAP net income (loss) $ 16,956 $ (14,170 ) $ 18,424 $ (14,566 )
Basic  Non GAAP net income (loss) per share $ 0.34 $ (0.26 ) $ 0.37 $ (0.27 )
Weighted average shares used in computing basic Non GAAP net income (loss) per share 50,273,017 54,695,477 49,917,692 53,266,895
Wix.com Ltd.
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RECONCILIATION OF NET CASH PROVIDED BY OPERATING ACTIVITIES TO FREE CASH FLOW
(In thousands)
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Net cash provided by operating activities $ 37,180 $ 49,958 $ 72,254 $ 94,985
Capital expenditures, net (6,426 ) (3,264 ) (11,454 ) (8,339 )
Free Cash Flow $ 30,754 $ 46,694 $ 60,800 $ 86,646
Capex related to future Wix HQ office build-out - 408 - 891
Free Cash Flow, excluding capex related to future Wix HQ office build-out $ 30,754 $ 47,102 $ 60,800 $ 87,537
Wix.com Ltd.
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RECONCILIATION OF BASIC WEIGHTED AVERAGE NUMBER OF SHARES OUTSTANDING AND THE DILUTED WEIGHTED<br><br> <br>AVERAGE NUMBER OF SHARES OUTSTANDING
Three Months Ended Six Months Ended
--- --- --- --- --- --- --- --- ---
June 30, June 30,
2019 2020 2019 2020
(unaudited) (unaudited)
Basic and diluted weighted average number of shares outstanding 50,273,017 54,695,477 49,917,692 53,266,895
The following items have been excluded from the diluted weighted average number of shares outstanding because they are<br> anti-dilutive:
Stock options 7,744,708 4,906,490 7,744,708 4,906,490
Restricted share units 2,289,069 2,190,991 2,289,069 2,190,991
Convertible Notes (if-converted) 3,104,251 3,104,251 3,104,251 3,104,251
63,411,045 64,897,209 63,055,720 63,468,627

Wix.com Ltd.
RECONCILIATION OF REVENUES TO COLLECTIONS
(In thousands)
Three Months Ended
--- --- ---
September 30,
2019
(unaudited)
Revenues $ 196,791
Change in deferred revenues 9,069
Collections $ 205,860
Wix.com Ltd.
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RECONCILIATION OF PROJECTED REVENUES TO PROJECTED COLLECTIONS
(In thousands)
Three Months Ended
--- --- --- --- ---
September 30, 2020
Low High
Projected revenues 247,000 250,000
Projected change in deferred revenues 23,000 25,000
Projected Collections $ 270,000 $ 275,000
Wix.com Ltd.
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RECONCILIATION OF COHORT COLLECTIONS
(In millions)
Three Months Ended
--- --- --- --- ---
June 30,
2019 2020
Q2 Cohort revenues 6 10
Q2 Change in deferred revenues 17 28
Q2 Cohort Collections $ 23 $ 38