Investment Counsel Inc.

CIK

1670053

Location

Petoskey, MI

Portfolio Value

Micro $2,608,584

Diversification

Diversified

Filing Date

Global Rank

#4,211 / 5,900 ▼ 137

Top Industry

Drug Manufacturers - General 10.6%

3Y Alpha vs SPY

-7.8%

Period ended 5 years ago

Filed Apr 12, 2021 · 5y

5 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+44.5%

SPY

+76.3%

Annualised alpha

-7.8%

Max drawdown

−14.4%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

44 positions · as of Mar 31, 2021 · Δ vs Dec 31, 2020

Top Position

7.0%

−0.9 pts

Top 5

28.2%

−1.3 pts

Top 10

49.6%

+0.5 pts

HHI

360

Diversified−5

Portfolio Trend

5 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2021

Sector	% Portfolio	Value	Positions
Technology	24.1%	$23,198,866	6
Healthcare	22.7%	$21,866,819	11
Consumer Cyclical	13.6%	$13,123,369	4
Consumer Defensive	13.4%	$12,874,442	6
Industrials	8.8%	$8,471,621	4
Financial Services	7.6%	$7,281,578	3
Unclassified	3.3%	$3,161,552	2
Basic Materials	2.7%	$2,608,584	1
Energy	1.4%	$1,331,419	2
Communication Services	1.4%	$1,313,963	4
Utilities	1.2%	$1,129,758	1

Last Quarter's Activity

Export CSV

Mar 31, 2021 vs Dec 31, 2020

Added To

Positions the filer increased

6 positions

Ticker	Company	Δ Shares	Shares	Value
FISV	Fiserv Inc	+1,350	7,225	$860,064
AMAT	Applied Materials Inc /De	+1,200	10,450	$1,396,120
LHX	L3harris Technologies, Inc. /De/	+250	5,397	$1,093,863
BMY	Bristol Myers Squibb Co	+100	22,157	$1,398,771
AMZN	Amazon Com Inc	+50	410	$63,428
SPY	Spdr S&P 500 ETF Trust	+10	5,807	$2,301,488
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
MRK	Merck & Co., Inc.	−6,879	31,206	$2,295,488
SYY	Sysco Corp	−6,477	15,901	$1,252,044
BP	Bp PLC	−4,346	19,885	$484,199
AAPL	Apple Inc.	−4,250	55,578	$6,788,852
WAT	Waters Corp /De/	−4,121	8,155	$2,317,406
INTC	Intel Corp	−3,450	70,572	$4,516,608
PEP	Pepsico Inc	−2,947	19,047	$2,694,198
MSFT	Microsoft Corp	−2,903	24,523	$5,781,787
XOM	Exxon Mobil Corp	−2,830	15,175	$847,220
JNJ	Johnson & Johnson	−2,664	26,953	$4,429,725
WMT	Walmart Inc.	−2,500	23,397	$1,059,338
NKE	NIKE, Inc.	−2,340	42,476	$5,644,635
CVS	CVS HEALTH Corp	−2,000	20,200	$1,519,646
SYK	Stryker Corp	−1,950	3,932	$957,756
T	At&T Inc.	−1,881	19,537	$446,664
SO	Southern Co	−1,500	18,175	$1,129,758
PG	PROCTER & GAMBLE Co	−1,500	29,787	$4,034,053
MMM	3M Co	−1,370	11,782	$1,898,123
DIS	Walt Disney Co	−1,275	2,467	$455,210
JPM	Jpmorgan Chase & Co	−1,250	27,194	$4,139,742
ADP	Automatic Data Processing Inc	−1,200	23,501	$4,429,233
ITW	Illinois Tool Works Inc	−1,100	18,765	$4,156,822
ZBH	Zimmer Biomet Holdings, Inc.	−990	5,305	$824,489
APD	Air Products & Chemicals, Inc.	−871	9,272	$2,608,584
AMGN	Amgen Inc	−550	7,151	$1,779,240
No positions match the current search.

New Positions

Positions the filer opened this quarter

No qualifying positions this quarter.

Sold Out

Positions the filer fully exited

3 positions

Ticker	Company	Shares	Value
CHD	Church & Dwight Co Inc /De/	3,365	$293,528
CVX	Chevron Corp	3,462	$292,365
GIS	General Mills Inc	4,087	$240,315
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

1 positions · $2,608,584 total · Basic Materials only · as of Mar 31, 2021

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio	History
APD	Air Products & Chemicals, Inc. Basic Materials	Reduced	9,272	-871	$2,608,584	−5.9%	100.00%