Frankly Finances, LLC

Registered adviser

CIK

2096338

Location

WINTER PARK, FL

Portfolio Value

Small $127,009,424

Diversification

Moderately concentrated

Filing Date

Global Rank

#7,912 / 8,827 ▲ 3 · as of Jun 2026

Top Industry

Consumer Electronics 34.3%

3Y Alpha vs SPY

-11.0%

Period ended 38 days ago

Filed Oct 28, 2026 · 10d

4 quarters · since Dec 2025

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 321270

Roster of Nov 1, 2026

Regulatory AUM

$204,153,330

Main clients

Individuals and high net worth (99% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Mar 2026 to Nov 2026	$204,153,330	Individuals and high net worth (99%)
Apr 2025 to Feb 2026	$160,199,740	Individuals and high net worth (99%)
Mar 2024 to Mar 2025	$126,056,073	Individuals and high net worth (100%)
Feb 2024	$124,923,332	Individuals and high net worth (100%)

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 94.4% of the book (60%+)

Turnover

Turnover unknown

It needs four straight quarters of measured turnover

Horizon

Short horizon

Value-weighted holding period 3.0 quarters (under 4)

Closest benchmark: every 13F filer's combined book, active share 93.3%; sector active share 86.2% against the combined 13F book's sector weights.

Over time 3 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

90 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

33.4%

−0.6 pts

Top 5

85.3%

+0.2 pts

Top 10

94.6%

+0.2 pts

HHI

2,168

Moderately concentrated−25

Portfolio Trend

4 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	99.0%	$125,726,218	72
Technology	0.5%	$661,644	6
Energy	0.3%	$339,842	3
Communication Services	0.1%	$183,949	5
Financial Services	0.0%	$40,659	2
Industrials	0.0%	$33,384	1
Utilities	0.0%	$23,728	1

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

22 positions

Ticker	Company	Δ Shares	Shares	Value
VEA	Vanguard FTSE Developed Markets ETF	+9,107	66,688	$4,708,839
BIV	Vanguard Bond Index Funds	+8,625	177,576	$12,938,187
BSV	VANGUARD SHORT-TERM BOND INDEX FUND	+7,448	187,325	$14,311,630
DFAX	Dimensional World ex. U.S. Core Equity 2 ETF	+6,391	41,878	$1,550,323
VTES	VANGUARD SHORT-TERM TAX-EXEMPT BOND ETF	+3,650	26,951	$2,657,368
AVEM	Avantis Emerging Markets Equity ETF	+2,647	63,772	$5,995,843
VNQ	VANGUARD REAL ESTATE INDEX FUND	+2,278	30,796	$2,760,245
SHY	iShares 1-3 Year Treasury Bond ETF	+1,800	3,720	$302,064
DBMF	iMGP DBI Managed Futures Strategy ETF	+1,752	17,192	$559,255
AVUS	Avantis U.S. Equity ETF	+1,665	18,629	$2,386,188
AVIV	Avantis International Large Cap Value ETF	+1,641	55,421	$4,413,174
DFUV	Dimensional U.S. Marketwide Value ETF	+1,288	269,528	$14,824,040
AVGE	Avantis All Equity Markets ETF	+1,018	59,976	$5,898,039
AVDE	Avantis International Equity ETF	+550	15,080	$1,358,858
VTEI	VANGUARD INTERMEDIATE-TERM TAX-EXEMPT BOND ETF	+542	19,837	$1,891,358
DFAE	Dimensional Emerging Core Equity Market ETF	+253	10,486	$412,204
AVDV	Avantis International Small Cap Value ETF	+190	25,748	$2,816,316
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	+108	10,855	$4,062,375
AVUV	Avantis U.S. Small Cap Value ETF	+75	15,289	$1,800,585
DFAW	Dimensional World Equity ETF	+50	2,375	$195,486
DFAC	Dimensional U.S. Core Equity 2 ETF	+33	4,493	$199,713
VT	VANGUARD TOTAL WORLD STOCK INDEX FUND	+26	2,052	$323,908
No positions match the current search.

Trimmed

Positions the filer reduced

5 positions

Ticker	Company	Δ Shares	Shares	Value
DFIS	Dimensional International Small Cap ETF	−15,174	37,988	$1,376,305
AVSC	Avantis U.S. Small Cap Equity ETF	−4,740	14,490	$1,001,838
IJS	iShares S&P Small-Cap 600 Value ETF	−1,800	4,089	$523,800
AVLV	Avantis U.S. Large Cap Value ETF	−639	41,255	$3,731,102
DFAS	Dimensional U.S. Small Cap ETF	−437	73,454	$5,686,808
No positions match the current search.

New Positions

Positions the filer opened this quarter

1 positions

Ticker	Company	Shares	Value	Open
ITA	iShares U.S. Aerospace & Defense ETF	45	$9,323
No positions match the current search.

Sold Out

Positions the filer fully exited

No qualifying positions this quarter.

Portfolio Positions

Compact Export CSV View 13F filing

90 tracked positions · $127,009,424 total · filing declares 91 positions · $127,619,468 · as of Sep 30, 2026

All sectors Communication Services Energy Financial Services Industrials Technology Utilities

Showing 1–50 of 90 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
DFUV	Dimensional U.S. Marketwide Value ETF	Added	269,528	+1,288	$14,824,040	+0.5%	11.67%
BSV	VANGUARD SHORT-TERM BOND INDEX FUND	Added	187,325	+7,448	$14,311,630	+2.1%	11.27%
BIV	Vanguard Bond Index Funds	Added	177,576	+8,625	$12,938,187	−0.2%	10.19%
AVEM	Avantis Emerging Markets Equity ETF	Added	63,772	+2,647	$5,995,843	+1.7%	4.72%
DFIV	Dimensional International Value ETF	Held	105,851	0	$5,912,836	+3.4%	4.66%
AVGE	Avantis All Equity Markets ETF	Added	59,976	+1,018	$5,898,039	+0.9%	4.64%
DFAS	Dimensional U.S. Small Cap ETF	Reduced	73,454	-437	$5,686,808	−6.5%	4.48%
DFUS	Dimensional U.S. Equity Market ETF	Held	67,435	0	$5,599,128	+1.3%	4.41%
DFAT	Dimensional U.S. Targeted Value ETF	Held	71,580	0	$4,755,775	−4.9%	3.74%
VEA	Vanguard FTSE Developed Markets ETF	Added	66,688	+9,107	$4,708,839	+14.8%	3.71%
AVIV	Avantis International Large Cap Value ETF	Added	55,421	+1,641	$4,413,174	+6.0%	3.47%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Added	10,855	+108	$4,062,375	+2.2%	3.20%
AVLV	Avantis U.S. Large Cap Value ETF	Reduced	41,255	-639	$3,731,102	−2.4%	2.94%
AVDV	Avantis International Small Cap Value ETF	Added	25,748	+190	$2,816,316	+6.9%	2.22%
VNQ	VANGUARD REAL ESTATE INDEX FUND	Added	30,796	+2,278	$2,760,245	+0.4%	2.17%
VTES	VANGUARD SHORT-TERM TAX-EXEMPT BOND ETF	Added	26,951	+3,650	$2,657,368	+12.6%	2.09%
AVUS	Avantis U.S. Equity ETF	Added	18,629	+1,665	$2,386,188	+9.8%	1.88%
VEU	Vanguard International Equity Index Funds	Held	23,448	0	$1,945,480	−0.9%	1.53%
AAUS	Alpha Architect US Equity ETF	Held	31,331	0	$1,931,148	+3.2%	1.52%
VTEI	VANGUARD INTERMEDIATE-TERM TAX-EXEMPT BOND ETF	Added	19,837	+542	$1,891,358	−2.9%	1.49%
AVUV	Avantis U.S. Small Cap Value ETF	Added	15,289	+75	$1,800,585	−5.1%	1.42%
DFAX	Dimensional World ex. U.S. Core Equity 2 ETF	Added	41,878	+6,391	$1,550,323	+18.6%	1.22%
DFIS	Dimensional International Small Cap ETF	Reduced	37,988	-15,174	$1,376,305	−26.1%	1.08%
AVDE	Avantis International Equity ETF	Added	15,080	+550	$1,358,858	+4.8%	1.07%
IAU	Ishares Gold Trust	Held	15,868	0	$1,239,290	+3.4%	0.98%
AVSC	Avantis U.S. Small Cap Equity ETF	Reduced	14,490	-4,740	$1,001,838	−29.0%	0.79%
DFAR	Dimensional US Real Estate ETF	Held	30,593	0	$739,126	−7.6%	0.58%
DBMF	iMGP DBI Managed Futures Strategy ETF	Added	17,192	+1,752	$559,255	+18.3%	0.44%
IJS	iShares S&P Small-Cap 600 Value ETF	Reduced	4,089	-1,800	$523,800	−34.9%	0.41%
DISV	Dimensional International Small Cap Value ETF	Held	11,542	0	$499,653	+7.9%	0.39%
FNDF	Schwab Fundamental International Equity ETF	Held	9,214	0	$495,252	+1.9%	0.39%
QUAL	iShares MSCI USA Quality Factor ETF	Held	2,062	0	$458,258	+1.3%	0.36%
AAPL	Apple Inc. Technology	Held	1,323	0	$440,585	+15.1%	0.35%
SPY	Spdr S&P 500 ETF Trust	Held	545	0	$415,633	+2.1%	0.33%
DFAE	Dimensional Emerging Core Equity Market ETF	Added	10,486	+253	$412,204	+0.2%	0.32%
DFSV	Dimensional US Small Cap Value ETF	Held	10,901	0	$408,460	−3.4%	0.32%
VT	VANGUARD TOTAL WORLD STOCK INDEX FUND	Added	2,052	+26	$323,908	+1.9%	0.26%
ESGU	iShares ESG Aware MSCI USA ETF	Held	1,848	0	$308,246	+1.9%	0.24%
SHY	iShares 1-3 Year Treasury Bond ETF	Added	3,720	+1,800	$302,064	+91.6%	0.24%
DFEM	Dimensional Emerging Markets Core Equity 2 ETF	Held	5,980	0	$237,525	−2.3%	0.19%
AVNM	Avantis All International Markets Equity ETF	Held	2,742	0	$227,723	+0.8%	0.18%
SCHB	Schwab U.S. Broad Market ETF	Held	7,686	0	$225,276	+1.2%	0.18%
ESGD	iShares ESG Aware MSCI EAFE ETF	Held	2,130	0	$219,496	+0.2%	0.17%
DFAC	Dimensional U.S. Core Equity 2 ETF	Added	4,493	+33	$199,713	+0.9%	0.16%
DFAW	Dimensional World Equity ETF	Added	2,375	+50	$195,486	+1.6%	0.15%
PAA	Plains All American Pipeline LP Energy	Held	7,400	0	$175,528	+6.6%	0.14%
ET	Energy Transfer LP Energy	Held	7,850	0	$155,194	+3.4%	0.12%
VOO	VANGUARD 500 INDEX FUND	Held	220	0	$154,189	+2.0%	0.12%
ESGV	VANGUARD ESG U.S. STOCK ETF	Held	968	0	$131,193	+2.5%	0.10%
IVW	iShares S&P 500 Growth ETF	Held	912	0	$129,741	+3.4%	0.10%

Showing the top 50 of 90 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.