Fortune Financial Group, Inc.

Registered adviser

CIK

2106311

Location

NAPLES, FL

Portfolio Value

Micro $90,227,543

Diversification

Diversified

Filing Date

Global Rank

#8,281 / 8,816 ▼ 87 · as of Jun 2026

Top Industry

Semiconductors 28.2%

3Y Alpha vs SPY

-6.3%

Period ended 24 days ago

Filed Oct 22, 2026 · 2d

4 quarters · since Dec 2025

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 111378

Roster of Oct 1, 2026

Regulatory AUM

$141,000,000

Main clients

Individuals and high net worth (100% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Feb 2026 to Oct 2026	$141,000,000	Individuals and high net worth (100%)
Aug 2025 to Jan 2026	$107,000,000	Individuals and high net worth (99%)

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 76.2% of the book (60%+)

Turnover

Turnover unknown

It needs four straight quarters of measured turnover

Horizon

Short horizon

Value-weighted holding period 2.7 quarters (under 4)

Closest benchmark: every 13F filer's combined book, active share 88.0%; sector active share 74.0% against the combined 13F book's sector weights.

Over time 3 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

88 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

13.9%

+2.3 pts

Top 5

52.7%

+6.6 pts

Top 10

81.7%

+5.5 pts

HHI

783

Diversified+123

Portfolio Trend

4 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	94.9%	$85,651,048	73
Technology	3.0%	$2,698,085	4
Financial Services	0.6%	$572,056	7
Consumer Cyclical	0.5%	$420,316	1
Communication Services	0.4%	$392,595	1
Utilities	0.3%	$264,942	1
Energy	0.3%	$228,501	1

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
FLTR	VanEck IG Floating Rate ETF	+75,483	127,060	$3,251,465
PJUL		+19,777	52,064	$2,586,539
DHS	WisdomTree U.S. High Dividend Fund	+11,542	20,450	$2,289,786
POCT		+9,029	59,619	$2,855,153
COWZ	Pacer US Cash Cows 100 ETF	+6,073	99,992	$6,675,465
SPLV	Invesco S&P 500 Low Volatility ETF	+5,561	116,357	$8,204,332
USFR	WisdomTree Floating Rate Treasury Fund	+5,322	150,096	$7,563,337
IPKW	Invesco Ltd.	+4,220	15,008	$0
IDMO	Invesco Ltd.	+3,781	15,089	$0
PAUG		+3,040	11,051	$515,529
DTCR	Global X Data Center & Digital Infrastructure ETF	+2,482	11,886	$0
XSHQ	Invesco S&P SmallCap Quality ETF	+2,324	22,236	$998,841
JEPI	JPMorgan Equity Premium Income ETF	+2,225	14,185	$797,480
SPHQ	Invesco S&P 500 Quality ETF	+1,993	54,420	$4,575,633
XMMO	Victory Portfolios II	+1,599	8,363	$0
IBDT	iShares iBonds Dec 2028 Term Corporate ETF	+1,579	15,161	$378,418
XSMO	Victory Portfolios II	+1,383	12,986	$0
IBDS	iShares iBonds Dec 2027 Term Corporate ETF	+1,369	13,585	$327,670
PSEP		+1,296	11,126	$521,364
SPMO	Invesco Ltd.	+1,106	26,337	$0
—		+934	8,955	$0
XMHQ	Victory Portfolios II	+904	11,887	$0
PTH	Invesco Dorsey Wright Healthcare Momentum ETF	+881	7,528	$457,401
GRID	First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund	+575	2,172	$384,682
BOTZ	Global X Robotics & Artificial Intelligence ETF	+426	9,717	$0
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
SPHD	Invesco Ltd.	−18,548	35,254	$0
FLRN	State Street(R) SPDR(R) Bloomberg Investment Grade Floating Rate ETF	−8,538	28,286	$872,340
IBDR	iShares iBonds Dec 2026 Term Corporate ETF	−3,360	9,108	$220,777
PJAN		−2,353	78,249	$3,968,789
XLU	State Street(R) Utilities Select Sector SPDR(R) ETF	−1,848	14,218	$560,757
IEFA	iShares Core MSCI EAFE ETF	−1,564	14,223	$1,377,924
SCHV	Schwab U.S. Large-Cap Value ETF	−1,497	13,774	$458,811
PFEB		−1,435	28,584	$1,259,125
SCHA	Schwab U.S. Small-Cap ETF	−1,296	64,183	$2,094,291
TQQQ	ProShares UltraPro QQQ	−1,254	10,615	$828,288
—		−1,144	4,514	$0
SCHF	Schwab International Equity ETF	−914	7,793	$214,073
IEMG	iShares Trust	−755	4,643	$0
SCHD	Schwab U.S. Dividend Equity ETF	−671	8,192	$266,485
PAPR		−669	48,619	$2,099,368
IAU	Ishares Gold Trust	−667	6,737	$526,159
VCIT	VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND	−651	6,495	$508,623
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	−401	6,551	$388,539
PDEC		−321	59,014	$2,780,208
ONEQ	Fidelity Nasdaq Composite Index ETF	−320	14,520	$1,536,796
PMAR		−272	5,924	$290,032
QQQJ	Invesco Ltd.	−258	7,671	$0
PMAY		−230	11,677	$493,413
MSCI	MSCI Inc.	−175	1,062	$572,056
IGV	iShares Expanded Tech-Software Sector ETF	−168	4,072	$433,586
No positions match the current search.

New Positions

Positions the filer opened this quarter

2 positions

Ticker	Company	Shares	Value
XOM	ExxonMobil Holdings Corp	1,404	$228,501
IVV	iShares Core S&P 500 ETF	271	$207,545
No positions match the current search.

Sold Out

Positions the filer fully exited

6 positions

Ticker	Company	Shares	Value
SCHB	Schwab U.S. Broad Market ETF	15,052	$435,905
RSPS	Victory Portfolios II	10,829	$324,653
AVUV	Avantis U.S. Small Cap Value ETF	2,165	$270,105
PRN	Victory Portfolios II	1,018	$265,402
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	2,773	$203,565
VBK	VANGUARD SMALL-CAP GROWTH INDEX FUND	552	$201,866
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

88 tracked positions · $90,227,543 total · filing declares 88 positions · $112,155,615 · as of Sep 30, 2026

All sectors Communication Services Consumer Cyclical Energy Financial Services Technology Utilities

Showing 1–50 of 88 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
SPLV	Invesco S&P 500 Low Volatility ETF	Added	116,357	+5,561	$8,204,332	−1.1%	9.09%
QQQ	Invesco Qqq Trust, Series 1	Added	10,990	+48	$8,130,072	+0.9%	9.01%
USFR	WisdomTree Floating Rate Treasury Fund	Added	150,096	+5,322	$7,563,337	+3.8%	8.38%
COWZ	Pacer US Cash Cows 100 ETF	Added	99,992	+6,073	$6,675,465	+14.3%	7.40%
VOO	VANGUARD 500 INDEX FUND	Reduced	7,921	-23	$5,551,512	+1.8%	6.15%
SPHQ	Invesco S&P 500 Quality ETF	Added	54,420	+1,993	$4,575,633	−3.1%	5.07%
PJAN		Reduced	78,249	-2,353	$3,968,789	−0.5%	4.40%
FLTR	VanEck IG Floating Rate ETF	Added	127,060	+75,483	$3,251,465	+146.2%	3.60%
POCT		Added	59,619	+9,029	$2,855,153	+21.6%	3.16%
PDEC		Reduced	59,014	-321	$2,780,208	+2.1%	3.08%
PJUL		Added	52,064	+19,777	$2,586,539	+64.1%	2.87%
DHS	WisdomTree U.S. High Dividend Fund	Added	20,450	+11,542	$2,289,786	+126.1%	2.54%
PAPR		Reduced	48,619	-669	$2,099,368	+0.9%	2.33%
SCHA	Schwab U.S. Small-Cap ETF	Reduced	64,183	-1,296	$2,094,291	−11.5%	2.32%
ONEQ	Fidelity Nasdaq Composite Index ETF	Reduced	14,520	-320	$1,536,796	+0.3%	1.70%
IEFA	iShares Core MSCI EAFE ETF	Reduced	14,223	-1,564	$1,377,924	−9.6%	1.53%
PFEB		Reduced	28,584	-1,435	$1,259,125	−2.6%	1.40%
GLD	Spdr Gold Trust	Added	3,205	+79	$1,220,592	+6.0%	1.35%
CALF	Pacer US Small Cap Cash Cows 100 ETF	Added	21,706	+368	$1,156,495	+7.1%	1.28%
XSHQ	Invesco S&P SmallCap Quality ETF	Added	22,236	+2,324	$998,841	+3.7%	1.11%
NVDA	Nvidia Corp Technology	Added	4,130	+140	$943,209	+18.1%	1.05%
AAPL	Apple Inc. Technology	Reduced	2,676	-14	$891,161	+14.5%	0.99%
FLRN	State Street(R) SPDR(R) Bloomberg Investment Grade Floating Rate ETF	Reduced	28,286	-8,538	$872,340	−23.2%	0.97%
TQQQ	ProShares UltraPro QQQ	Reduced	10,615	-1,254	$828,288	−13.8%	0.92%
JEPI	JPMorgan Equity Premium Income ETF	Added	14,185	+2,225	$797,480	+18.1%	0.88%
MSCI	MSCI Inc. Financial Services	Reduced	1,062	-175	$572,056	−17.4%	0.63%
XLU	State Street(R) Utilities Select Sector SPDR(R) ETF	Reduced	14,218	-1,848	$560,757	−23.0%	0.62%
BALT		Held	15,966	0	$558,011	+2.0%	0.62%
IAU	Ishares Gold Trust	Reduced	6,737	-667	$526,159	−5.9%	0.58%
PSEP		Added	11,126	+1,296	$521,364	+15.2%	0.58%
MSFT	Microsoft Corp Technology	Reduced	1,007	-12	$516,490	+35.9%	0.57%
PAUG		Added	11,051	+3,040	$515,529	+41.0%	0.57%
VCIT	VANGUARD INTERMEDIATE-TERM CORPORATE BOND INDEX FUND	Reduced	6,495	-651	$508,623	−13.9%	0.56%
PJUN		Reduced	11,461	-48	$504,169	+1.3%	0.56%
PMAY		Reduced	11,677	-230	$493,413	+0.3%	0.55%
SCHV	Schwab U.S. Large-Cap Value ETF	Reduced	13,774	-1,497	$458,811	−13.7%	0.51%
PTH	Invesco Dorsey Wright Healthcare Momentum ETF	Added	7,528	+881	$457,401	+15.1%	0.51%
IJR	iShares Core S&P Small-Cap ETF	Held	3,316	0	$451,108	−8.3%	0.50%
FBT	First Trust NYSE Arca Biotechnology Index Fund	Added	1,624	+121	$442,150	+18.7%	0.49%
IGV	iShares Expanded Tech-Software Sector ETF	Reduced	4,072	-168	$433,586	+12.9%	0.48%
NJAN		Held	7,036	0	$426,944	+2.8%	0.47%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	1,687	-5	$420,316	+4.2%	0.47%
GOOGL	Alphabet Inc. Communication Services	Reduced	1,141	-17	$392,595	−5.1%	0.44%
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	Reduced	6,551	-401	$388,539	−6.4%	0.43%
GRID	First Trust NASDAQ Clean Edge Smart Grid Infrastructure Index Fund	Added	2,172	+575	$384,682	+25.6%	0.43%
IBDT	iShares iBonds Dec 2028 Term Corporate ETF	Added	15,161	+1,579	$378,418	+10.3%	0.42%
NSEP		Held	11,500	0	$371,795	+3.4%	0.41%
MU	Micron Technology Inc Technology	Added	326	+46	$347,225	+7.4%	0.38%
FDN	First Trust Dow Jones Internet Index Fund	Added	1,159	+15	$334,313	+10.4%	0.37%
ZFEB		Held	12,500	0	$329,686	+1.5%	0.37%

Showing the top 50 of 88 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.