Earnings Call
Altria Group, Inc. (MO)
Earnings Call Transcript - MO Q1 2020
Operator, Operator
Good day, and welcome to the Altria Group 2020 First Quarter Earnings Conference Call. Today's call is scheduled to last about one hour including remarks by Altria's management and the question-and-answer session. I would now like to turn the call over to Mr. Mac Livingston, Vice President of Investor Relations for Altria Client Services. Please go ahead, sir.
Mac Livingston, Vice President of Investor Relations
Thanks, Nicole. Good morning and thank you for joining us. This morning Billy Gifford, Altria's CEO will discuss Altria's first quarter business results; Sal Mancuso, our CFO; and Murray Garnick, Executive Vice President and General Counsel will join Billy in our Q&A session. Earlier today, we issued a press release providing our results. The release, presentation and quarterly metrics are all available on our website at altria.com and through the Altria Investor app. During our call today, unless otherwise stated, we're comparing results to the same period in 2019. Our remarks contain forward-looking and cautionary statements and projections of future results. Please review the forward-looking and cautionary statements section at the end of today's earnings release for various factors that could cause actual results to differ materially from projections. Future dividend payments and share repurchases remain subject to the discretion of Altria's Board. Share repurchases also depend on marketplace conditions and other factors. Altria reports its financial results in accordance with U.S. generally accepted accounting principles. Today's call will contain various operating results on both a reported and adjusted basis. Adjusted results exclude special items that affect comparisons with reported results. Descriptions of these non-GAAP financial measures and reconciliations are included in today's earnings release and on our website at altria.com. We're also conducting today's call from our respective remote location. As such, there may be brief delays or small technical issues during the call. We thank you in advance for your understanding. With that, I'll turn the call over to Billy.
Billy Gifford, CEO
Thanks, Mac, and good morning everyone. To begin, I'd like to thank you for joining us this morning, and I hope that you and your families are safe and healthy. The past two months have been challenging and have changed the way we live and work. Yet, our exceptional organization has risen to the challenge and demonstrated compassion, grit, and resilience. Over the past two months, I connected with our teams and their families, children, and sometimes four-legged friends, who have popped up on the video frame. I'm more than impressed by the dedication and resourcefulness of our employees, who are balancing significant work responsibilities with many personal commitments. We'll get through this challenging time together and grow stronger as a team because of it. I'd also like to thank Howard for his leadership and dedication to Altria for nearly 30 years and we wish him well in his retirement. It is truly an honor to lead this great company and I believe we have a very bright future ahead of us. The first quarter brought out the best in Altria's employees, as we navigated the dynamic tobacco environment and the unprecedented effects of the COVID-19 pandemic. I've been fortunate to work here for over 25 years. And in that time, I've learned that we rise together as a company to face our challenges. We've approached the challenges of COVID-19 by focusing on the health and welfare of our employees, maintaining business continuity, and supporting our communities. In addition to implementing remote working and social distancing protocols, our teams are working tirelessly with critical businesses and trade partners to limit disruptions to our supply chains and distribution systems. As you know, last month we temporarily suspended operations at our Richmond manufacturing center, after two of our employees tested positive for COVID-19. We have since reopened the manufacturing center under enhanced safety protocols. Currently, all of our manufacturing facilities are producing products for our adult consumers. We're also focused on supporting the communities where we live and work. We committed an initial $1 million to support COVID-19 relief efforts for our employee and grower communities. Many of our valued non-profit partners have been hard hit by COVID-19 with disruptions to critical programs and funding streams. To help them through this time, we're providing additional flexibility with the use of grant and sponsorship dollars to support general operating needs. We're also accelerating some payments and relaxing reporting requirements considering their stretched capacity. Additionally, we've also donated supplies and we're running an employee giving campaign to support five non-profit organizations on the front lines of the pandemic. To date, our employees have donated more than $100,000 to this campaign. Like many other companies, we're tackling the challenges of COVID-19 with our key stakeholders in mind and of course that includes our investor base. Given the unprecedented circumstances, some investors may be less interested in our recent results and more focused on our outlook, but we believe it's important to discuss some of the first quarter dynamics to set the context for the balance of the year. To start, first quarter adjusted diluted EPS grew by 18.5% driven by excellent performance from our core tobacco businesses with double-digit adjusted OCI growth in both the smokeable and oral products segments. In February, we announced our new 10-year vision to responsibly lead the transition of adult smokers to a non-combustible future. We discussed the strategies that will drive our vision forward related to corporate responsibility, our product portfolio, and science-based policy. Today we'll focus our remarks on our product portfolio strategies. Let's begin with our combustible product strategy which is to maximize profitability while appropriately balancing investments in Marlboro with funding the growth of non-combustible products. The smokeable products segment delivered outstanding first-quarter results growing its adjusted OCI by more than 20% and expanding its adjusted OCI margins to 55.3 percentage points. Higher pricing and higher volume more than offset higher resolution expenses to drive profit growth in the quarter. This segment also delivered strong quarterly net pricing of 9.2% due in part to its continued use of revenue growth management. Our reported domestic cigarette shipment volume increased by 6.1% in the first quarter due to several factors including increases in trade inventories, one extra shipping day, and consumer pantry loading due to COVID-19. When adjusted for the traditional factors of trade inventories, calendar differences, and other factors our domestic cigarette volume decreased by 3.5%. However, we believe that our preliminary estimates of consumer pantry loading should be an adjusting factor to reported volumes due to its high likelihood of near-term volume payback. When adjusted for these traditional factors and the estimated consumer pantry loading, our domestic cigarette volume decreased by 5%. We estimate that U.S. cigarette volumes declined by 2% in the first quarter when adjusted for trade inventory movements, calendar differences, and other factors. With the additional adjustment for consumer pantry loading due to COVID-19, we estimate that industry volumes declined by 3.5% in the quarter. To estimate the impact of consumer pantry loading, we analyze shipments to retail and retail sales data and compare them against recent and historical trends. During the first few weeks of March, we observed stable retail foot traffic and elevated tobacco expenditures per transaction. However, in late March, retail foot traffic decreased significantly as stay-in-home orders were enacted, but tobacco expenditures remained high. As we said before, it's difficult to identify trends based on short time periods. This is especially true in such a fluid environment. We'll continue to monitor marketplace dynamics and we'll update our estimates next quarter as more data becomes available. We maintain our full year 2020 adjusted industry decline rate estimate of 4% to 6% and we'll continue to monitor additional factors, including e-vapor regulatory developments and the impact of the Federal Tobacco 21 law. Marlboro's first quarter retail share of the total cigarette category was 42.8%, down 0.5% versus the prior year, but its share of premium cigarettes remained flat versus the prior year at 56.9%. Over the last several months, we've observed an increase in the number of smokers aged 50 and older in the cigarette category. We believe these smokers have previously switched to e-vapor products but recently returned to cigarettes due to negative publicity and regulatory and legislative developments in the e-vapor category. Based on our adult smoker demographics, smokers over the age of 50 have a greater propensity to purchase discount cigarettes than younger adult smokers. In the first quarter, gross shipment volumes to retail moderated for the premium and branded discount segments, declining by 1.5% and 3.8% respectively. However, we observed a significant increase in deep discount volumes as its growth rate nearly doubled from the prior quarter to 14.4%. We believe this rapid rise in deep discount volumes is partially due to the influx of older adult smokers returning to the cigarette category and contributed to Marlboro's first quarter retail share performance. We're continuing to strategically prioritize investments in Marlboro and have focused our resources while maintaining its leadership position within the premium segment of the category. We believe investments behind our leading loyalty programs such as Marlboro Rewards and product expansions like Marlboro Bold Ice with its innovative resell pack best position the brand within the premium segment and maximize its long-term profit potential. Looking at the discount segment, we saw our retail share increase by 0.8% versus the prior year, primarily driven by the deep discount segment. We're continuing to monitor the dynamics within the discount segment, including interaction with premium brands and the impacts of adult smoker movement across tobacco categories. PM USA continues to profitably compete in the branded discount segment. In addition to its L&M brand, PM USA recently refreshed Chesterfield to serve as a complementary discount offering, focused on adult smokers aged 40 and older. In cigars, Middleton's reported volume increased by 13.1% in the first quarter, outpacing the machine-made large cigar category. We believe Middleton is the best-positioned cigar manufacturer to navigate the FDA framework. The company has already received pre-market authorization for nearly 90% of current volume and expects to submit the remainder of its substantial equivalence applications by the new deadline of September 9. Let's now turn to the second product portfolio strategy and our new vision. Over the next 10 years, we will develop and expand our portfolio of FDA-authorized non-combustible products and actively convert adult smokers to them. Currently, we're focused on the three most popular non-combustible platforms, oral tobacco, e-vapor, and heated tobacco. We believe oral tobacco will play a significant role in adult tobacco consumer transition from cigarettes and that our unmatched portfolio will play a leading role in that transition. Our product offerings within Copenhagen, Skoal, and own brands provide adult tobacco consumers with a wide range of satisfying flavors and strengths within both the MST and oral nicotine pouch categories. Our oral tobacco Products segment performed exceptionally well in the first quarter, growing its adjusted OCI by over 13%, and expanding its adjusted OCI margins to 73 percentage points. As a reminder, the oral tobacco segment includes our MST, snus, and oral nicotine pouch products. Higher pricing and higher volume more than offset investments in on! to drive OCI growth for the quarter. We estimate that U.S. oral tobacco industry volumes increased 6% over the last six months as the rapid growth in oral nicotine pouches more than offset volume declines in MST and snus. When adjusted for estimated retail and consumer pantry loading due to COVID-19, we estimate that U.S. oral tobacco industry volumes increased by 5% over the past six months. First quarter retail share for the oral tobacco segment was 50.4% and Copenhagen continues to be the market leader with a 32.4% retail share. Segment share declined by 2.8 share points due to the continuing mix shift between oral nicotine pouches and traditional MST. We remain pleased with Copenhagen's increased profitability and the performance within the MST category. On! sold in over 28,000 stores at the end of the first quarter including the top five convenience store chains by volume. The newly redesigned On! cans are now available for purchase, and we're enhancing its retail visibility through premium fixture space in most stores. We believe On! is a compelling proposition for both adult dippers and smokers. Although it's early days, we're encouraged by the momentum that On! is building at retail, and we're continuing to test several go-to-market approaches. For example, here are the results of promotional programs that we recently ran in two large convenience store chains in different states. In both chains, On! sales volume accelerated during the promotional period, and more importantly, maintained much of that momentum throughout the first quarter. To date, we believe the pace at which adult tobacco consumers are adopting On! is related to the duration of Zyn's time in market. For example, in Colorado, we expected a competitive environment as Zyn has been available since 2016, but we're quite pleased that On! has doubled its velocity within the chain in just a few short months. In North Carolina, where Zyn has only been sold for 12 months, we observed faster adoption of On! and continued momentum after the promotional period. We're preparing a strong PMTA submission to the FDA for the On! portfolio and we expect to file our application in May. We're encouraged by the results of our research studies and believe that our package of scientific evidence demonstrates that the marketing of On! is appropriate for the protection of public health. After finalizing the PMTA submission, our regulatory and science teams will pursue plans for a modified risk application for On!. Turning to e-vapor, the category continues to remain dynamic in light of ongoing regulatory and legislative developments. In the first quarter, total e-vapor estimated volumes declined by 12% sequentially and 10% versus the prior year. We believe the e-vapor volume decline is partially due to the ENDS guidance issued by the FDA in January, which bans all non-tobacco or menthol flavored pod products. With our minority investment in JUUL, the U.S. Federal Trade Commission recently announced its decision to file an administrative complaint challenging the transaction. The FTC alleges that our minority investment is anti-competitive due to our decision to close the Nu Mark operating company in the fourth quarter of 2018. We intend to vigorously defend the investment. In the meantime, we're continuing to provide regulatory affairs services to JUUL, including support for their PMTA filing. In heated tobacco, we remain excited about the opportunity to introduce IQOS to U.S. adult smokers. Unfortunately, the COVID-19 outbreak has caused us to adjust our IQOS commercialization plans. We've had to temporarily close our Atlanta and Richmond stores and pause our interactive marketing efforts to limit person-to-person contact. We'll be guided by public health authorities as to when we'll reopen the stores and resume our interactive marketing approach. In the meantime, we're continuing our digital marketing efforts to generate awareness and drive product education through the IQOS website. Also, HeatSticks remain available for sale in more than 500 retail stores across Atlanta and Richmond and we believe we currently have sufficient on-hand inventories. Additionally, we pushed back the Charlotte launch due to COVID-19 concerns. Our Charlotte expansion will include several enhancements from earlier launches, including a more disruptive retail look and a greater emphasis on flexible marketing units such as pop-ups and pods. We believe our enhanced retail fixtures will aid awareness as both the IQOS brand and its proposition of real tobacco no ash and less odor will be prominently displayed at the point of purchase. We're encouraged that Philip Morris International has recently submitted a supplemental PMTA for IQOS 3. This enhanced device has a more modern look and charges faster than the currently authorized 2.4 version. PMI's MRTP application for IQOS 2.4 remains pending with the FDA and we continue to be optimistic about its authorization. Let's now discuss the performance of our adjacent alcohol and cannabis assets. The first quarter was challenging for our alcohol assets as both Ste. Michelle and our equity investment in AB InBev underperformed versus the prior year. In wine, Ste. Michelle is experiencing headwinds due to evolving adult consumer preferences and increased uncertainty in the demand for its products. These dynamics have been further negatively impacted by the COVID-19 pandemic. As a result, Ste. Michelle recorded first quarter charges of $392 million consisting of a write-down of excess wine inventory and an estimated loss on non-cancelable future grape commitments. We treated these charges as special items and they were excluded from underlying results. Ste. Michelle's first quarter adjusted OCI decreased more than 13% due to lower shipment volume, including lower on-premise sales due to COVID-19. In beer, first quarter adjusted equity earnings from ABI were $190 million, down nearly 24%, representing Altria's share of ABI's fourth quarter 2019 results. As described in our press release, these results now exclude our share of ABI's mark-to-market activity relating to certain financial instruments associated with its share-based compensation program. These amounts were previously included in our adjusted results, but beginning this quarter, we'll be treating them as special items and will be excluded from our adjusted earnings. We've recast our prior period results to reflect this change. Turning to cannabis, Cronos recently disclosed the results of its Audit Committee review of certain revenue transactions, which resulted in a financial restatement of the first three quarters of 2019. As a major shareholder, we expect Cronos to consistently maintain adequate internal controls and financial reporting processes. Although these restatements were immaterial to us, we take these matters seriously and believe that Cronos is implementing the appropriate remedial changes. In the first quarter, we recorded an adjusted loss of $25 million related to our Cronos investment, which primarily represents our share of Cronos' fourth quarter 2019 results. We continue to believe that Cronos' asset light strategy is prudent given the evolving nature of the global cannabis market. Finally, let's discuss capital allocation and guidance. As the quarter progress, we develop liquidity strategies to manage through the impacts of COVID-19. We're fortunate that our businesses are highly cash generative and convert income to cash at over 90%. However, we believe it was prudent to take additional actions to preserve financial flexibility in this environment. In the first quarter, we halted share repurchases and fully drew down our $3 billion revolving credit facility as a precautionary measure. This week, the Board rescinded our existing share repurchase program, which had a $500 million balance to further strengthen our liquidity position. After funding today's dividend, we have approximately $2 billion of cash on hand. And for the coming quarters, we expect to maintain a higher cash balance than normal to manage through potential disruptions. Due to the uncertainties related to the impact of the COVID-19 pandemic and the economic recovery scenarios, we're withdrawing our 2020 full year adjusted diluted EPS guidance. Let's walk through the factors that led us to that decision. As you know, ABI has withdrawn its 2020 financial forecast due to the impacts of COVID-19. ABI is a significant contributor to our earnings and we believe there would be misalignment to provide our financial forecast without greater clarity on ABI's expected performance. From a macroeconomic perspective, we anticipate a recessionary backdrop and increased financial pressure on adult tobacco consumers. We've observed a rise in unemployment rates that we expect to persist throughout the year. There's also a wide range of economist predictions for the peak level of unemployment and economic recovery. For our adult tobacco consumers, we expect an increase in down-trading within both the cigarette and MST categories. The degree of down-trading will depend on several factors, including the depth and duration of higher unemployment and the severity of the COVID-19 impacts with potential offsetting factors of lower gas prices, increased unemployment benefits and government stimulus payments. For our tobacco businesses, we believe we have the right tools to help navigate through a difficult and uncertain time as we manage the business for long-term success. Due to the combination of these factors, we decided to withdraw our EPS guidance until the COVID-19 situation stabilizes. We're continuing to monitor the impact of the virus and we expect to reestablish guidance at the appropriate time. As a result of withdrawing guidance for 2020, we've also withdrawn our three-year compounded annual adjusted diluted growth objective. Please reference our earnings release and our Form 10-Q that we filed today for additional disclosures related to the business impact of COVID-19. Turning to dividends. We understand that our dividend is important to our investors and it remains a top priority for us. Our objective continues to be a dividend payout ratio target of approximately 80% of adjusted diluted EPS. Since we have withdrawn our full year EPS guidance due to the impacts of COVID-19, we wanted to provide investors with a greater transparency on how we will approach the dividend this year. For 2020, we expect to recommend a quarterly dividend rate to our Board that reflects among other things our strong cash generation and the strength of our balance sheet. That concludes our remarks and we will be happy to take your questions. Operator, do we have any questions?
Operator, Operator
The first question will come from the line of Michael Lavery with Piper Sandler.
Michael Lavery, Analyst
Good morning, thank you and congrats Billy and Sal on your new roles.
Billy Gifford, CEO
Yes. Good morning Michael and thank you for that.
Michael Lavery, Analyst
Just on the category outlook, you've given some adjusted numbers on the slide and in your releases that show a steady improvement since 2Q 2019. I realize you've got the 4% to 6% outlook still in place for the year. Can you give a little bit of how you're thinking about that? Obviously that first quarter was a bit better at least on factoring in the adjustments that would normalize it. Is it fair to say that the macro uncertainty is some of the biggest wildcard? And can you tell us historically when the consumers faced some pressure what you tend to see more of? Is it a volume hit or down-trading? And to the extent, it's maybe a mix of both how do those compare to each other?
Billy Gifford, CEO
Yes, thank you for your question, Michael. Historically, during recessions like those in 2001 and 2008-2009, we observed a trend of down-trading. In the 2008-2009 period, we had the right tools to manage that kind of situation. It's crucial to have financial flexibility and to gather data on the extent and duration of consumer pressure. We aim to maintain that flexibility so we can respond appropriately to market conditions.
Michael Lavery, Analyst
Okay, that's helpful. And then just one more question about On!. Can you provide some insight on whether you anticipate potential delays in capacity expansion due to COVID-19 disruptions? Is this something you're already experiencing or just considering as a risk? How do you envision this playing out throughout the year?
Billy Gifford, CEO
Yes. Regarding On!, we currently have a capacity of about 25 million packs. As previously mentioned, we aim to reach 50 million packs by mid-year and 75 million by year-end. We've noticed some slowdown due to machine installations in the current COVID environment. However, our top engineering teams are working diligently, and we're advancing as quickly as possible. As I mentioned earlier, we're in 28,000 stores and experiencing strong engagement from both smokers and dippers. We're very excited about our progress and the opportunity to expand distribution.
Michael Lavery, Analyst
That's great. And just a quick follow-up on On!. You've mentioned that you've got the PMTA submissions just ready to go. Is that the existing portfolio? And if so, would you consider additional flavors or nicotine strengths as part of your PMTA submissions as well?
Murray Garnick, Executive Vice President and General Counsel
Sure. Our PMTA submission that we're planning on filing in May covers our existing portfolio of products both strength and flavors. At this time, it's going to be limited to that. But as time moves on we'll consider other SKUs.
Michael Lavery, Analyst
Okay. Great. Thanks a lot guys.
Billy Gifford, CEO
Thank you.
Operator, Operator
The next question will come from the line of Vivien Azer from Cowen.
Vivien Azer, Analyst
Hi, good morning. I'll echo the congratulations that Michael offered. Congrats on your new roles.
Billy Gifford, CEO
Thanks very much.
Vivien Azer, Analyst
You bet. So Billy, can we just talk about the outlook from a macro perspective? So I think it seems prudent that you're anticipating down-trading given the drop of numbers that we're seeing including this morning. If we look back to the financial crisis, are you thinking about that as a potential analog? And if so, can you just remind us how price elasticity has evolved? Obviously, there was a very disruptive FET, so maybe it's not perfectly comparable, but any color on how you're thinking about that? Thanks.
Billy Gifford, CEO
Sure. Thank you for your question. You're correct that this situation is somewhat different, but we are drawing on our experiences from 2008 and 2009. If you reflect on the previous economic downturn, often referred to as the Great Recession, you will recall the increase in the federal excise tax you mentioned, along with gas prices being at a different level during that time. Additionally, unemployment benefits have been enhanced, and government stimulus measures were implemented more rapidly this time. The segments of our workforce that have been affected are also somewhat different from the previous downturn. Therefore, as we assess the situation, we believe we have the right resources available, and we've even improved those resources. As you've noted, we've been discussing our advanced analytics for a while. We have the necessary tools, and they are now further bolstered by our advanced analytics. Essentially, it's about having more data on how our consumers may be affected and then utilizing those tools at the right time.
Vivien Azer, Analyst
That's helpful. Just to follow up on that, are you considering that price elasticities might decrease in this situation?
Billy Gifford, CEO
Thank you for following up. Regarding price elasticity, as we've mentioned previously, it has remained stable for decades. Occasionally, there may be slight disruptions due to specific factors in certain states, but those situations tend to recover. We haven't observed any trends that would indicate a significant change in this area.
Vivien Azer, Analyst
Okay. That's helpful. And just one more for me. Can we talk about Marlboro's Special Blend? And I know you guys haven't historically disclosed how big of a mix piece of the business it is. But like any color on how you're thinking about using Special Blends to defend the overall Marlboro market share against a down-trading environment? Thanks.
Billy Gifford, CEO
Yes. Thank you. I won't speak to specifics but that is one of the tools in our tool bag to be able to pull out. You remember we used that to a large extent in the previous downturn. And what we saw was if the consumer was under pressure, they really wanted to smoke Marlboro. We wanted to give them a safe landing place. And we think it worked extremely well because through time, we've been able to close if you will the gap between Special Blends and Marlboro Mainline. And so that's certainly a tool in our tool bag that we have at our disposal.
Vivien Azer, Analyst
Okay. Thank you.
Billy Gifford, CEO
Thank you.
Operator, Operator
Our next question will come from the line of Bonnie Herzog with Goldman Sachs.
Bonnie Herzog, Analyst
Thank you. Good morning, Billy.
Billy Gifford, CEO
Good morning, Bonnie.
Bonnie Herzog, Analyst
Congratulations from me too.
Billy Gifford, CEO
Thank you.
Bonnie Herzog, Analyst
I wanted to get your insights on how things are going in April so far. You've outlined the trends from the different weeks in March, but I'm curious if you're noticing any signs of consumers reducing their purchases or depleting their pantries. This is what I'm hearing and seeing, particularly in the Nielsen results. Any additional information about April would be appreciated.
Billy Gifford, CEO
Sure. You're exactly right. The early data in April would indicate payback of some of that pantry loading. And I think while it's still early yet, the data would support our estimate of the consumer pantry loading that we put forward in the first quarter, but we'll continue to monitor it. Two things that we're watching is really how that will impact our shipments as both retailers and wholesalers make decisions of their inventory levels they want to carry through the remainder of the year. And I think also it's important to remember that we've seen some shopping behavior change with our consumer. Our consumers used to go and shop either every day or every other day. And we've seen it and heard from our large retailers that they've seen the consumer shopping more on a weekly basis. And I think we'll have to see if that continues for a period of time, or whether that, as restrictions are lifted, goes back to more of a normal situation.
Bonnie Herzog, Analyst
Okay. That makes sense. And then, I wanted to ask about Marlboro, just maybe hoping for just a little bit more color as to why we're seeing some retail share loss and really trying to get a sense from you of how worried you might be about this. I know you certainly touched on the older vaper returning to the category not necessarily going to Marlboro. So first on that, I'm curious do you think we're going to continue to see more of those older vapers returning to smoking? Or just wondering if most of that has already happened? And then is there anything else that you're seeing within the Marlboro franchise? And maybe what you're doing to kind of shore that up and then improve the brand equity, i.e., for instance, I think the loyalty program that you have, I think you've maybe increased that and moved that forward given everything going on. So anything you can share with us would be helpful.
Billy Gifford, CEO
Sure. When considering Marlboro, we really believe it's tied to the consumer shift across categories. We've observed that consumers aged 50 and older are transitioning from e-vapor back to cigarettes, and demographic data shows they tend to prefer discount brands. This explains why Marlboro's steady premium share remains intact. We'll keep monitoring the situation to ensure nothing changes, but we think this was a major factor in the first quarter. Regarding our tools, I won't delve into specifics, but I did mention that Marlboro Bold Ice is available in the market. We believe that with the innovative resale pack, it's vital to keep the brand relevant and appealing to consumers. As for the loyalty program, we plan to keep investing in the brand based on what we see working.
Bonnie Herzog, Analyst
And one final question from me if I may. A lot of companies right now in this environment are talking about their ability to kind of lower spending or pull back on some of the spend and I'm just trying to think about your business. You mentioned what's going on with IQOS and understood that a lot of that is being delayed given this environment. So maybe any of the planned spending that you had for IQOS this year are you redeploying it potentially into your smokeable business, or is that something that you're leaving as a cushion, possibly letting it flow to the bottom line? Just trying to get a sense of your spending levels this year in light of everything? Thanks.
Billy Gifford, CEO
Yes, sure. Yes, it's a great question Bonnie. I mean, we've certainly seen some with everybody, all of our salaried workforce absent those that need to be in the labs or need to be supporting manufacturing or working from home. And so, when you're working from home, naturally there is some favorability that would fall out, and so we're seeing some of that. We feel like, as we entered the year, we're very excited about both the opportunity with IQOS and On!. And we felt like we had the right investment plan behind those. So, certainly, as we progress through the year we may see some favorability until we can get the restrictions, if you will, lifted and the economy start getting back to consumers being able to move around. But we feel good about the level of investment and are excited about the prospects related to those.
Sal Mancuso, CFO
Good morning, Bonnie, this is Sal. I would just remind us that we went through a major restructuring last year where we eliminated some headcount, reduced costs. So we feel like we have a pretty efficient operation now, and that last year's restructure was very helpful in that.
Bonnie Herzog, Analyst
It's a good point. Thank you.
Operator, Operator
The next question will come from the line of Chris Growe with Stifel.
Chris Growe, Analyst
Hi. Good morning. And I'll add my congratulations both Billy and Sal. Look forward to working with you.
Billy Gifford, CEO
Thanks, Chris.
Chris Growe, Analyst
Yes. Let me ask first of all, if I could. As you look at the first quarter, I think what's more difficult for us to model is what happens in the second quarter. So it's sort of like, in terms of how much upside do you think you saw say the EPS in the first quarter? And I guess, is it a reasonable operating assumption at this point that you'd give that back in the second quarter? Is that purely determined on how much inventory is actually in the system, be it the consumer or retailer? And then how much is given back in Q2? Is that the main determining factor for the second quarter?
Billy Gifford, CEO
Yes, that sums it up, Chris. You captured it perfectly. It ultimately depends on how both retailers and wholesalers choose to handle their inventory in the current market and the duration of this situation. As I mentioned before, we observed some consumer payback in early April. We will need to see if consumers return to more typical shopping patterns or continue with what I refer to as staggered or less frequent shopping, which could impact the payback we've noticed. You're correct, it's essential to gather more data at this early stage regarding both inventory levels and consumer shopping behavior.
Chris Growe, Analyst
In a situation where a consumer shops once a week instead of daily or every other day, do they consume less during that time as far as you can tell?
Billy Gifford, CEO
Yes. The data we have, we haven't seen where we've seen any breaking trends. But, again, it's so early yet, but we haven't seen anything that would indicate any change in behavior.
Chris Growe, Analyst
To understand the growth in volume, it seems there is approximately a 4-point contribution from inventory being higher compared to last year. There are a couple of points less due to shipping days, suggesting that about five points might indicate some consumer and retailer inventory accumulation. Would this be a reasonable estimate for the volume that needs to be adjusted in the second quarter or throughout the remainder of the year?
Billy Gifford, CEO
I think that's a fair estimate. It might be just a bit more than that. But it's going to depend on how quickly it comes out and how fast the environment transitions back from the current state to either a new normal or a regular environment for retailers, wholesalers, and consumers.
Chris Growe, Analyst
Okay. I appreciate your time this morning. Thank you.
Billy Gifford, CEO
Thank you.
Operator, Operator
The next question comes from the line of Nik Modi with RBC Capital Markets.
Nik Modi, Analyst
Yeah, thanks. Good morning, everyone. Billy, Sal, congrats from me as well.
Billy Gifford, CEO
Thanks, Nik.
Nik Modi, Analyst
You bet. I have a couple of questions. First, I understand that visibility is low right now, as it is for everyone. But do you see anything on the horizon that could affect your ability to meet your existing targets? I'm trying to consider if there are costs that might not be apparent to us at the moment. I understand the demand dynamics between March and April. However, if we were to enter a typical recession, assuming COVID-19 hadn’t occurred, would you have adjusted or reduced your targets?
Billy Gifford, CEO
I'm not going to address the hypothetical situation. I think we can identify two main reasons for our performance. One is related to ABI, as they constitute a significant part of our earnings, and the other is the uncertainty we're facing. You've probably noticed various scenarios presented by economists, with some labeling it as a Z, others a W, a U, or an L. We'd like to gather more data on that. We believe we have the right tools; it’s just a matter of the timing and extent of their use, depending on how our consumers are feeling in this economy.
Nik Modi, Analyst
Great. And then, just talking about those tools. I mean, relative to the last downturn we had in 2008 and 2009, you have the Marlboro Rewards program and then you have your data intelligence tool in helping more local SKU assortment. Can you just talk about that and how you plan to use those in an event we have a downturn or more severe downturn?
Billy Gifford, CEO
Sure. It's important to remember that every pack of Marlboro leaves the doors at the same price. We can implement price promotions to lower the price of Marlboro in one state, like Michigan, without impacting another state, such as Texas. We have specially marked packs and can analyze data down to the ZIP code level. With our extensive consumer database, we can distribute coupons effectively. In Marlboro Rewards, the most frequently redeemed item is coupons, which we value as a strong indicator of loyalty, suggesting that customers will return to buy Marlboro again. We have the necessary tools and data to strategically implement these actions in the marketplace.
Nik Modi, Analyst
And the last question I had was obviously there's a lot of stuff going on with JUUL with the FTC's ruling. How do you guys think about your strategy there? What if they make you unwind it, and you don't win in court? How do you think about re-entering the traditional e-cigarette category, given that you had to get rid of MarkTen prior to the JUUL deal?
Billy Gifford, CEO
Yeah, Murray, do you want to start that from a legal standpoint? And I'll follow-up with the business side.
Murray Garnick, Executive Vice President and General Counsel
Our current priority is to defend the transaction. The administrative process will extend over several years, with a hearing scheduled for March, although it has currently been delayed. Completing the hearing, proceeding to the commission, and then the appeal could easily take two to three years. Therefore, what you're asking is largely speculative.
Billy Gifford, CEO
Yeah. I think from a business standpoint Nik, when you back up and not make it specific to JUUL, we believe the non-combustible space is going to play an important role going forward. And that's why you've seen us apply the portfolio strategy. So we have our traditional MST. We have On! now with the nicotine pouches. We have the exclusive right to IQOS in the U.S. in heat-not-burn. We do believe e-vapor will play an important role going forward. As it goes through, I'll call it, a two to three-year speed bump as the e-vapor manufacturers are navigating the FDA submissions and approvals and all of that process. So we'll certainly be focused on it. But as Murray said, we feel good about our case and we'll rigorously defend it.
Nik Modi, Analyst
Great. I'll pass it on. Thank you.
Billy Gifford, CEO
Thank you.
Operator, Operator
Our next question is from the line of Adam Spielman with Citi.
Adam Spielman, Analyst
Hi. Thank you very much and once again, congratulations from me too.
Billy Gifford, CEO
Thanks, Adam.
Adam Spielman, Analyst
So, can I come back to the question about the removal of the guidance? Now I think we all get why you've removed guidance with relation to ABI. That's very clear. But in the past, even in 2008-2009, you managed to keep your guidance, despite the FET increase which is a big uncertainty. And in the past, you always used to argue that fundamentally you could lift prices enough to offset volume declines even if mix went against you. And now, we're in a situation where you have actually even better tools, as you've said, to very specifically target things efficiently with your data analytics, your Marlboro Rewards and so forth. And so I'm wondering what's different now? And I'm just talking about the tobacco side of the business. About why the uncertainty in the economy now is not allowing you to sort of retain visibility and operating income whereas in every previous recession you have been able to do that.
Billy Gifford, CEO
Yes. It's a good question Adam. And you're exactly right to point out tobacco is resilient, especially the cigarette category and that's why we maintain that 4% to 6% volume decline. I think what's different this time is just the nature of it. It came on so fast. And it was really led to businesses not being able to operate versus the normal of you have some unemployment and then you start having some people hired back. The difference here is just how long and then how deep. I mentioned earlier and I'm sure you've seen it Adam, the range of scenarios of how this is going to impact the economy and how long it's going to last. It's a bit more unpredictable this time from the external factor of the recession and how it's going to impact the consumer. And that's why I believe it's a bit different.
Adam Spielman, Analyst
And if I could ask a follow-up question to that. You talked about some of the tools you've got to address the problem so more of a Special Blend may be to promote that or make that a bigger focus, very targeted data analytics targeted pricing. Do you think it will – if it's is one of the tools to simply increase prices less in 2020 than perhaps you were planning at the start of the year before this puffing appeared?
Billy Gifford, CEO
Yes. I'll be careful not to talk about future pricing too much. I think everything is on the table. With any pricing decision, there are a number of factors that go into that. It's the health of the consumer. It's what these competitive pressures look like. What is the health of the brand? So we don't go into the year with a pricing plan and just stick to it. We evaluate that as we progress through the year. But we certainly feel very confident about the tools we have available and now supported by the advanced analytics.
Adam Spielman, Analyst
Okay. Thank you very much. That’s very helpful.
Billy Gifford, CEO
Thank you.
Operator, Operator
Our next question is from the line of Pamela Kaufman with Morgan Stanley.
Pamela Kaufman, Analyst
Good morning. Congratulations Billy and Sal on the new roles.
Billy Gifford, CEO
Thanks, Pamela.
Pamela Kaufman, Analyst
I was hoping that you could clarify your comments on the dividend. Should we take it as the dividend payout may exceed the 80% target this year if your reported EPS may be impacted by ABI but that's not necessarily as significant of a contributor to your cash flow generation?
Billy Gifford, CEO
Yes. You're right. ABI after they reset their dividend in the last period represents a smaller portion of our free cash flow. I really think what we were trying to do is allow our investors to see now that we pulled full-year guidance for the current year to share with them how we would approach or recommend to the Board. It's ultimately a Board decision but recommend to the Board our dividend policy. And it really is look our two tobacco businesses convert income to cash at over 90% and that's extremely high. And then we have – we feel like very well positioned and strong balance sheet. And so those factors will weigh into those recommendations absent any full-year guidance so that the investor base would know where we were headed with our dividends.
Pamela Kaufman, Analyst
Given the uncertainty in ABI's outlook and their reduction in their dividend, how are you considering your commitment to holding this asset beyond the lockup expiration next year? Have there been any changes in your perspective on maintaining your stake in both ABI and Ste. Michelle?
Billy Gifford, CEO
Yes. Sal, why don't you take that?
Sal Mancuso, CFO
Sure. Good morning, Pamela. You are right, our lockup in the ABI shares expires in 2021. And look at that time, we'll evaluate whether it's the best use of capital and make our determination.
Pamela Kaufman, Analyst
Okay. Thanks. And then just last are you seeing any shift in your channel mix due to people driving less maybe a shift away from convenience stores? Does this have any implications for your sales strategy and retailer relationships? And are there any differences in profitability by channel?
Billy Gifford, CEO
Yes. So from a standpoint of shifting it's a bit too early to tell but we haven't seen anything that would indicate any significant shift between channels. It's very important to us that both C-stores and supermarkets have remained open under the various governor executive orders by state. And so we have a good plan in place and we'll continue with that plan. We'll certainly keep an eye on if we see anything shifting but we haven't seen anything to note.
Pamela Kaufman, Analyst
Okay. Thank you.
Billy Gifford, CEO
Thank you, Pamela.
Operator, Operator
Our next question will come from the line of Gaurav Jain from Barclays.
Gaurav Jain, Analyst
Good morning, Congratulations Billy and Sal.
Billy Gifford, CEO
Thanks very much.
Gaurav Jain, Analyst
I have a few questions. So number one is on Tobacco 21. We have now had four months of that law being implemented. So we should have some initial read and some of that impact should have already been in the numbers. So what can you share on that?
Billy Gifford, CEO
Yes. You're right that we – so remember about 50% of the population in the U.S. within jurisdictions at the middle of last year that were already at 21 or older. Certainly in the current environment with the COVID impact it's a bit hard to tease out exactly what's taken place in the first quarter. As we mentioned consumers were potentially lagging. So it's something that we'll watch but you're right to say that some of it was in our numbers last year and we expect to see the remainder of that come out this year.
Gaurav Jain, Analyst
Sure. My next question is on the U.S. oral tobacco market, which the growth has accelerated per your slides and it's now plus 5%. So what has accounted for it? Is it new consumers, or is it mainly existing consumers and cigarettes and e-cigarettes switching into oral tobacco?
Billy Gifford, CEO
Yes. I believe it's a combination of consumers changing their preferences. We are enthusiastic about On! because it engages both cigarette users and traditional MST consumers. There is also potential for e-vapor users who want to remain in the alternative product category. If they previously enjoyed cigarettes and are exploring alternatives, they might choose e-vapor. This is why we are excited about enhancing distribution and expanding our presence. This option is part of the decision-making process for our consumers as they weigh their choices.
Gaurav Jain, Analyst
Thank you for your response. My next question is regarding the supply chain challenges. You mentioned that one of your factories was closed for two weeks. Given that COVID is still a concern and uncertainties remain, how do you handle this situation? Do you consider building excess inventory or collaborating with other manufacturers to create some buffer capacity? I'd appreciate your insights on this.
Billy Gifford, CEO
I had the privilege of leading that organization for a time in my career. I can say that the manufacturing team is very robust. They have had business continuity plans in place for years, and I have witnessed them testing these plans. Now, I am seeing them execute these plans in real situations. We managed to build up inventory and made the proactive decision to shut down for two weeks when a few cases emerged to prevent community spread among employees, which we believe was the right choice. We have implemented enhanced protocols, including communicating effectively about social distancing. For example, employees now undergo temperature checks before starting work. We have also adjusted shift schedules; instead of operators overlapping at the machines, we now ensure a separation. An operator will take the machine to idle and leave the building before the next operator arrives to start it back up. This approach helps us manage the smaller factories within our larger manufacturing complex. By limiting movement around the manufacturing center, if another case arises, we would only need to quarantine the shift tied to that specific area. We would conduct thorough cleaning and could continue operating the other shifts in that area. Thanks to the enhanced protocols we have put in place, we believe we have significantly reduced the risk of needing to shut down the entire facility as we move forward. As we start ramping up production again with the strength of our manufacturing team, we have already begun to rebuild our inventories.
Gaurav Jain, Analyst
Thank you for that detailed answer. And sir if I can sneak in one last question. So we had this news yesterday that JUUL is restructuring its operations and you have a number of lawsuits against it. So if JUUL were to need more capital to settle some of these lawsuits would you be contributing more to maintain your equity stake?
Billy Gifford, CEO
Yes. I think that's something that we'll have to decide if we're faced with that. Look, we'll go through our normal M&A analysis and make the decision at the appropriate time. And that's the way we'll approach anything like in that realm of possibility.
Gaurav Jain, Analyst
Sure. Thanks a lot for your time.
Billy Gifford, CEO
Thank you.
Operator, Operator
Our next question will come from the line of Robert Rampton with UBS.
Robert Rampton, Analyst
Hello. Congratulations to you both from me as well.
Billy Gifford, CEO
Thank you.
Robert Rampton, Analyst
I have three questions. First, you mentioned that macro factors contributed a 20 basis point boost to volumes in 2019. Can you explain what scenarios you are considering for that in 2020? Thank you.
Billy Gifford, CEO
Yes. We – yes, I'm not going to share that at this point in time just because the ranges are so wide. As I saw and I'm sure you're seeing there's a number of predictions around how this is going to impact the economy and how long it's going to last. We'll certainly try to provide transparency as we move into the future. But it's a bit early. It's only a couple of weeks so far that we've really seen the unemployment numbers jump. And so it's something that we're watching. We sure are running a number of scenarios so that we'll plan about how we're going to approach those range of scenarios. But I think it's too early to really put a range around it.
Robert Rampton, Analyst
I have a second question regarding the volume trends you've mentioned for April. How is down-trading progressing during this month? I'm looking to understand the potential impact on your net revenue per stick in light of the 3% to 4% retail price increases.
Billy Gifford, CEO
Yes. I think again, it's so early in the data. I did want to share that we saw some of the payback happening. I think it's too early really to call a trend on or any pressure from a down-trading standpoint. But we wanted to highlight for you that we believe that's going to happen. And we think we have the right tools in place. It's just a matter of when we deploy them or if we need to deploy them depending on as we see the pressure on the consumer and where it's necessary.
Robert Rampton, Analyst
Okay. That makes sense. And then sorry, my final question is just on IQOS. Any updated thoughts on how receptive you think the U.S. consumer is to the proposition?
Billy Gifford, CEO
Yes. It's a great question. Look we were extremely excited with what we were seeing in Atlanta and Richmond. Unfortunately, it was a bit affected by those COVID pandemic, but we're excited to get right back on it. We did delay Charlotte as I said earlier, but we're excited with what we were seeing and we're excited to be able to get back to it. We'll really be guided by health authorities as they release the restrictions or remove some of the restrictions to be able to get back to that person-to-person interaction. We think we've learned some things. I've mentioned earlier, we really wanted to bring forward the social benefits of no ash and less odor. That was one of the things we learned in Atlanta is people who were very aware of the brand but were less aware of the social benefits. And so our team moved so quickly in analyzing that, and so we're going to bring that to light as we expand it once we get the permission to do that from government authorities.
Robert Rampton, Analyst
Super. Thank you very much.
Billy Gifford, CEO
Thank you.
Operator, Operator
Our next question is from the line of Priya Ohri Gupta with Barclays.
Priya Ohri Gupta, Analyst
Good morning. Congratulations Billy and Sal. We look forward to working with you on your new roles.
Billy Gifford, CEO
Thanks very much.
Priya Ohri Gupta, Analyst
Thank you for taking the question. Just a quick one. So your revolver draw has helped you guys get through sort of your peak cash in use period. How should we think about the need to potentially replace those borrowings and then possibly shore up liquidity going forward just given some of the uncertainty that you've talked about in the current environment? Thank you.
Billy Gifford, CEO
Yes. Take that one.
Sal Mancuso, CFO
Sure, Billy. Thanks for the question. You are correct. April is a large month for cash outlays and we drew down the full $3 billion revolver in March. Typically, we'd be in the capital markets for commercial paper. Obviously, this year was a different year. And I think the way you think about the revolver is we will continue to monitor the market and evaluate our business needs and we'll be happy to update you at the appropriate time in terms of when we pay the revolver off. As far as capital markets, I really won't get into specifics of when we access the capital markets. But again, we monitor the market. We monitor what our business needs are, and we will make the appropriate capital allocation decisions at that time.
Priya Ohri Gupta, Analyst
Just as a follow-up it sounds like the CP market for Tier 2 is opened up substantially more recently. Could you comment on sort of how that looks in terms of meeting some of your short-term needs and whether we should think about CP as a possible source to help replace some of those revolver borrowings, or would long-term debt be more attractive just as we think about the relative cost?
Sal Mancuso, CFO
Yes. Thanks for the follow-up. Look I really don't want to get into specific capital markets decisions. But we will monitor the economy the markets and our business needs very closely and we will make the appropriate decision on how we allocate our capital decisions.
Billy Gifford, CEO
Yes. The only thing I would add, I think you're right the CP market for Tier 2 is starting to loosen up a little bit. It's been a very recent phenomenon. It was very choppy early on. And that's why we went ahead with the utmost cautionary measures to go ahead and draw the revolver. Look we're very comfortable with the CP market when it's there. But that's what the revolver was for is to back up when CP markets dry up, and that's what we were seeing at least in Tier 2 for quite a while through the pandemic. If it stays deep, I mean, we could certainly lay out some in the CP market if we see that it's going to remain that way for a period of time. But as Sal said, we'll make those decisions, we monitor the markets on a daily basis and we'll make those decisions based on what we're seeing in the marketplace.
Priya Ohri Gupta, Analyst
That's very helpful. Thank you so much.
Billy Gifford, CEO
Thank you.
Operator, Operator
We would now like to open the conference to media questions. We have a question from the line of Jennifer Maloney with Wall Street Journal.
Jennifer Maloney, Analyst
HI, Billy. I wanted to follow-up on JUUL given the fact that they've recorded a $1 billion loss for 2019 and are planning significant staff cuts. I wonder what your thoughts are on the outlook for the company?
Billy Gifford, CEO
Yes. Just a reminder that once we decide to convert, we will use the equity method, but we have chosen the fair value option. What gets recorded to the profit and loss statement will be any impairments moving forward and dividends received. This is different from what we do for ABI and Cronos, where we record our share of their income. It's important to keep that in mind. Regarding JUUL, we believe they are making the right decisions. I think it's best to ask JUUL for more details, but from our perspective, we feel that their overhead had become excessive. It's unfortunate that this is happening in the midst of the COVID crisis, but we certainly believe that reducing overhead and that type of spending is a wise decision.
Operator, Operator
And with that we show no further audio questions at this time.
Billy Gifford, CEO
All right. Thanks again for joining us. And please contact our Investor Relations team if you have any further questions. And on behalf of all of us at Altria, we hope that everyone remains safe and healthy. Thanks very much.
Operator, Operator
This does conclude today's conference call. We thank you for your participation and ask that you please disconnect your lines.