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Earnings Call

Murphy USA Inc. (MUSA)

Earnings Call 2025-03-31 For: 2025-03-31
Added on April 27, 2026

Earnings Call Transcript - MUSA Q1 2025

Operator, Operator

Good morning and welcome to the Murphy USA First Quarter 2025 Earnings Conference Call. This conference call is being recorded. I would now like to turn the call over to Christian Pikul, Vice President of Investor Relations. Thank you. Please go ahead.

Christian Pikul, Vice President of Investor Relations

Yes, great. Thank you, Julian. Good morning, everyone, and thanks again for joining us today. With me are Andrew Clyde, Chief Executive Officer; Mindy West, Chief Operating Officer; Galagher Jeff, Chief Financial Officer; and Donnie Smith, Chief Accounting Officer. After some opening remarks from Andrew, Galagher will provide some commentary on first quarter and financial results. And then following some closing comments from Andrew, we will open up the call to Q&A. Please keep in mind that some of the comments made during this call, including the Q&A portion, will be considered forward-looking statements as defined in the Private Securities Litigation Reform Act of 1995. As such, no assurances can be given that these events will occur or that the projections will be attained. A variety of factors exist that may cause actual results to differ. For further discussion of risk factors, please see the latest Murphy USA Forms 10-K, 10-Q, 8-K, and other recent SEC filings. Murphy USA takes no duty to publicly update or revise any forward-looking statements. During today’s call, we may also provide certain performance measures that do not conform to generally accepted accounting principles or GAAP. We have provided schedules to reconcile these non-GAAP measures with the reported results on a GAAP basis as part of our earnings press release, which can be found on the Investors section of our website. With that, I will turn the call over to Andrew.

Andrew Clyde, CEO

Thank you, Christian, and good morning, everyone. We’ve always said the Murphy USA business model is somewhat inflation proof, recession-resistant, and relatively immune to other periods of consumer weakness. We can now add tariff resistance to our lexicon. Our business model has proven durable and resilient against a wide range of challenges over the last 12 years as a public company, which speaks to serving value-oriented customers, products that are largely nondiscretionary with a constantly evolving business model. Our focus on making the business better has allowed us to deliver results and value to shareholders in almost any environment. If there’s one thing that has stood out over the past decade, it's that every quarter is just a little bit different. It's like a saying we have here in South Arkansas, if you don’t like the weather right now, just wait a few minutes. Murphy USA’s first quarter results reflect a number of factors that, when distinctly broken out, provide a clear view of the core business and trends. Especially when overlaid with a deep understanding of the underlying consumer behavior. When we look back at any quarter and consider what is important for the next 12 months and beyond, we typically organize these factors under three headings: Temporal factors, which are one-off and are not expected to repeat in the next few years. Some of these are well known in advance and included in our annual plan. Others, while not anticipated, should not come as a big surprise to investors, as they have already been widely discussed by other firms. Cyclical factors that fluctuate up and down, with value drivers shifting both to the positive and negative for a period outside of balanced and stable equilibrium. And finally, and most importantly, structural factors, which tend to shift based on an industry’s fundamental structure and each competitor’s relative positioning and how that positioning is evolving. On today’s call, I’d like to review Murphy USA’s Q1 results under these headings and then overlay the results and trends with what we are seeing from our customers in real-time. I believe this will provide greater insights into what we believe remains a more enduring and resilient business and what was a relatively more challenging quarter. So, let’s start with the fuel category and the temporal factors. The first two are calendar effects, which are always fully embedded in our plan. This quarter, it was not repeating leap year and not repeating Easter in March, which together had a 1.5% impact on same-store gallons. Not planned, but clearly extreme and widely noted was the number, location, and magnitude of storms impacting same-store gallons by another 50 basis points as the number of store days closed almost doubled versus a year ago. While impactful in the moment, these temporal factors are less relevant as they pertain to the long-term performance potential of the business. And taken together, these temporal factors account for almost half of the Q1 same-store gallon decline of 4.2%. More cyclical in nature is the lower absolute price level in the quarter. As we noted back in 2022, we see greater switching in share gains in high price periods, and we get some of that back when price levels subside and move significantly lower as some subset of consumers trade-off price for locational convenience. Retail prices over the past six months have averaged between $2.75 and $2.80 a gallon, down meaningfully from the past few years and at a level we haven’t seen since the onset of COVID. Fortunately, with our loyalty programs, we see greater stickiness than in similar comparable periods without the same capability. In the current low price environment, we are seeing loyal customers come a little less often, buy a little more even as overall volumes declined slightly due to some customer switching. Structurally, we believe return to office mandates and the more sensible fuel economy regulations will enhance the longer-term outlook on fuel demand. That said, it is too early to pinpoint any benefit in the current quarter. Turning to fuel margins. Retail margins were $0.02 per gallon higher in the first quarter versus the prior year. In part, these higher margins reflect a flatter price environment versus the prior year period for gasoline prices, increasing about $0.50 fairly steadily from January through March of 2024. As a result, margins were not compressed during the normal cycle of rising Q1 prices to the same extent. Also, retail margins were up about $0.045 in the Northeast region, reflecting a more stable competitive dynamic. Structurally, we believe the more enduring source of higher retail margins in Q1 reflects higher breakeven economics being passed through by retailers who are experiencing more significant volume declines, greater merchandise share losses, and higher operating costs requiring higher fuel margins to maintain profitability. Opus volume data points to the challenges these retailers continue to face. Additionally, we note that lower payment fees, which are typically passed through to customers in the retail price, did not appear to impact Q1 industry pricing and margins, further suggesting retailers continue to support structurally higher margins. Turning to the product supply margin net of RINs, we continue to operate in an oversupplied environment, masking the value and optionality of our supply chain assets and resulting in lower PS&W contribution year-over-year. As the cycle moves from short and tight in 2022 and 2023 to long and loose in 2024, the long environment will likely keep PS&W performance compressed until the supply-demand balance returns to equilibrium. One of the benefits of the fuel product supply chain is that it does not stay out of equilibrium for long. Between recently announced refinery closures on the West Coast and the impact of tariffs on imported crude oil and products, we can expect the oversupplied environment to cycle back to a more balanced state in due course. Our plan calls for supply margins to normalize in the second half of 2025. Ultimately, the retail margin is the largest component of our fuel margin and our structural advantage continues to benefit our results. As we have noted before, our total fuel margin is primarily driven by structural factors, which accrue to Murphy’s relative advantage. In the short term, temporal and cyclical factors can impact it both positively as we saw in 2022 and negatively as in this Q1. Turning to inside the store. The same temporal factors had an impact on traffic, coupled with the 30 basis point headwind in merchandise sales attributable to not repeating a $1 billion jackpot that occurred in the first quarter of 2024. However, we did outperform in several store categories including candy, where sales were up 15% against the year-on-year comp that included the Easter holiday in Q1 of 2024. Starting with our nicotine categories, we continue to gain share in cigarettes, smokeless and other nicotine products when compared to the market. When looking at first quarter results, it’s extremely important to remember how much share we’ve taken since 2021 and how much we’ve outperformed the industry. Over the last four years, from 2021 through 2024, cigarette volume in the Murphy network has been flat, while the market has lost roughly 20%. This translates to sales growth from manufacturer price increases of 11% over that same time period for Murphy versus industry sales declines of 9%. Q1 year-over-year cigarette sales comps are slightly negative, reflecting the same temporal challenges we saw in fuels as well as some of the timing changes in the promotional cycle. That said, same-store sales is not the best metric to compare cigarette performance given that the category is so heavily promoted and supported by the manufacturers. Our goal is to continue growing share profitably, noting that total nicotine contribution margin was up a very healthy 2.8% on a same-store basis in the first quarter. On the noncombustible side of nicotine, we continue to see strong sales and margin contributions out of reduced risk products. Same-store sales were up over 7% for the quarter, and same-store margin grew double digits – up 15%. We remain highly confident and incredibly excited about our ability to deliver differentiated results in the nicotine space going forward through our talented team of dedicated category specialists, ongoing investments in digital capabilities, and the second-half weighted promotional calendar. We’re also cautiously optimistic that ongoing industry advocacy will have an effect on providing regulatory clarity and enforcement around illicit vapor products. We’re also taking share profitably in many of the center store categories, including Packaged Beverages, Candy and General Merchandise, where total sales were up high single digits against flat to declining Nielsen sales data in our footprint. These gains reflect in part the structural advantage we have created through some of our new digital capabilities as well as strategic shifts in pricing and promotional effectiveness, leveraging many of the learnings and tactics from our differentiated nicotine capabilities and performance. Another bright spot in the quarter is the traction we are experiencing in food and Beverage at QuickChek, where menu innovation, the relaunched QuickChek Rewards and targeted promotions are driving sandwich unit growth up 8% and increasing breakfast traffic. As a result, total food and beverage sales were up nearly 1% in the quarter. We still have work to do, and while tariff and margins remain challenged as the QSR value war cycle persists, we are really excited about our upcoming summer sales plan featuring innovative new products and more attractive bundled offers. We remain highly intentional with our investment in G&A, showing a $2 million benefit year-over-year. From an OpEx perspective, the addition of larger and more productive stores to our network, especially with a higher number of Q4 2024 and early Q1 openings, is skewing per store expenses higher as communicated in our guidance. That said, we are performing better than our internal plan year-to-date. With record applicants, easing inflation pressures, we are tightly controlling our labor hours and moderating planned wage adjustments accordingly. As a result, stores are operating closer to fully staffed levels, providing better service to customers, favorably impacting shrink costs and reducing overtime hours. Despite all the noise in the press and changes in consumer sentiment in the soft data, one thing remains clear to us, the hard data is telling us that our customer is resilient and continues to seek value for Murphy USA. This hard data, derived from nearly 50 million loyalty customer transactions just in the first quarter of this year, speaks to a pressured yet durable Murphy USA customer. We continue to see more and more people seeking value and trading down into Murphy USA for their nondiscretionary needs, as evidenced by growing membership in our Murphy Drive Rewards and QuickChek Rewards loyalty programs, up 11% and 30%, respectively, in the first quarter. Interestingly, we are seeing growth in the middle to high-income customers, defined as over $55,000 and $100,000 in reported income, respectively, as a percent of total customers. This has gone from just under 40% at program launch to almost half the current membership base, meaning more and more customer segments are becoming value-seeking. As noted earlier, loyal customers come a little less often as their fill rate increases due to lower prices but buy a little bit more each trip in terms of gallons and in the store with their savings, even as overall volumes declined slightly due to the modest level of switching for convenience. Last, on the consumer, we are seeing purchase behavior remain fairly static across income cohorts. Meaning we are not seeing any incremental weakness from our lower-income consumer. This is especially important as we compare the headlines with the hard data. Lower income earners are still spending but they remain nimble with their decisions and choices, focusing on their fundamental daily needs, where they balance inflation and other areas of their household budget with the largely nondiscretionary products they rely on Murphy to deliver at the lowest prices. We continue to focus on these customers with targeted offers and promotions, which did drive higher pump-to-store conversion despite the fewer trips. I’ll now turn it over to Galagher to provide some details on our capital spending and recent balance sheet activity.

Galagher Jeff, CFO

Hello, everyone, and thank you, Andrew. In addition to the performance areas Andrew covered, there are several more actions taken in Q1 that are better positioning the company for the future. First, starting with store growth. We added eight new stores to the Murphy network in the first quarter. And with 18 new stores and 20 raise and rebuilds currently underway, construction activity remains robust. Our new stores continue to perform well, with our 2022 and 2023 build classes outperforming the fleet average by nearly 20% in gallons and nearly 40% in merchandising margin while producing EBITDA 18% higher than the chain on a per-store basis in Q1. These new stores are driving value and winning new customers, which is why we’re aggressively working on our new store pipeline to deliver more high-quality stores in 2025 and 2026. Second, it has been over four years since we put into place our current capital structure. Both the company and our resulting EBITDA have grown significantly over that time. So, in early April, we increased our revolving credit facility from $350 million to $750 million and upsized our term loan from a March 31 balance of $386 million to $600 million. Our objective in this is to manage our balance sheet to ensure we have flexibility to execute our long-term strategy in any environment, maintain low leverage while also lowering our fees and carrying costs. Despite a tumultuous time in equity and debt markets, demand for Murphy USA credit was extremely strong throughout the process, and we are very happy with the outcome of the refinancing. Both offers were oversubscribed, and Murphy received tighter spreads and a favorable fee structure, undertaking both of these actions at the same time. With these additions, our debt-to-EBITDA ratio remains at 2.0 and is comfortably within our target range. Third, I want to run through some additional financial highlights. Cash flow from operations was $129 million in Q1, with total cash capital expenditure of $88 million, primarily for new store construction, resulting in free cash flow of $41 million. Additionally, we repurchased 321,000 shares for $151 million and paid $9.8 million in dividends in Q1. Lastly, I did want to point out that the first-quarter effective income tax rate was 14.1% compared to 19.4% in Q1 of 2024. The rate for the quarter is lower due to recognition of energy tax credits and tax benefits related to share-based compensation. We do expect our all-in tax to remain within our guided range of 23% to 25% going forward. With that, I’ll turn it back over to Andrew.

Andrew Clyde, CEO

Thank you, Galagher. Let me close out with some comments on performance since March 31. In April, per-store fuel volumes approximated 100% of prior year levels as traffic patterns normalized and weather has played less of a factor. In the first week of May, although it’s still early, we are seeing volumes trend about 1% to 2% higher than the prior year. Retail margins in April were a little over $0.28 per gallon or about $0.03 higher than April last year. May retail-only margins are also averaging about $0.28. We expect April merchandise results to look more like the first quarter while strengthening throughout the second quarter and into the second half with the promotional cycle. Before we open up the call to questions, I just want to emphasize that our business remains resilient and well positioned to outperform in a variety of environments over time. I think it’s just as important to point out what we didn’t say on this call that so many other firms are widely concerned about. We’re not pulling our second half guidance due to tariffs or supply chain uncertainty. We’re not seeing the increased risk around consumer weakness or demand uncertainty. And we’re not seeing other forms of inflation impacting our business. That is because our EDLP model, coupled with our low-cost position, is a powerful combination to appeal to an ever-growing pool of value-seeking customers. Things will move up and down in the short term, but our focus remains on making the business better over the long term, and we are pulling all the right levers with investments in both store productivity and growth through new stores, raise and rebuilds, and remodeling activity, coupled with meaningful share buybacks that we think will richly reward long-term investors. So, with that commentary, I’ll turn the call back to the operator who’ll open up the call for questions.

Operator, Operator

Thank you. Our first question comes from Anthony Bonadio from Wells Fargo. Please go ahead. Your line is open.

Anthony Bonadio, Analyst

Yes. Hey, good morning, guys. Thanks for taking our questions. So I wanted to start with inside sales. Can you just help us better understand trends there? I know you flagged the 200 basis points from temporal factors. But can you talk more about the level of improvement you saw in periods where those factors eased, how much of a benefit you think Easter might be to Q2? And to the extent you’re still seeing fundamental underlying weakness, the different factors driving that?

Andrew Clyde, CEO

Sure. Thank you. Look, I think when you look at the non-nicotine categories, the performance we saw in Q4 and again in Q1 really speaks to the capabilities that we’ve put in place around digital pricing, promotional effectiveness, etc. And certainly, the customer has a little bit more to spend inside the store. And so we’re seeing that despite the reduction in trips due to the average fill rate going up. On the nicotine side, very impressive results on the noncombustible products as we continue to see customers engage in those products. And because of our large share of combustible products, we just hold a larger share of consumers that are starting to try those products and adopt those products. On the combustible products, the promotional cycle, as we noted, was lighter in Q1 versus a year ago, and we would expect that to pick up in the second half of the year. So unlike where we stood last year, Anthony, at the end of Q1 with concerns about the guidance for the remainder of the year, we’re not in that situation this year.

Anthony Bonadio, Analyst

And then just – maybe just an update on retail margins, can you just talk a little bit more about breakeven, what you think the marginal operator is seeing right now versus last year? And whether there has been any change competitively or is it still fair to say industry participants are behaving in a rational way?

Andrew Clyde, CEO

Yes, so as I noted, the retail-only margins in April were $0.28 a gallon. It’s largely what we’ve seen in May as well. Look, in terms of the marginal retailer, they’re not in a position to claw back gallons. They are not in a position to reclaim tobacco market share. They’re facing the same type of cost headwinds that anyone is. So this debate about whether their outlook significantly improves that puts a dent into the structural increase in margins that we’ve seen, I think most people have gotten their heads around the fact that that structural advantage margin is here to stay, and it’s likely to continue to increase over time. I think you can just look to the commentary from a number of folks and what we see in some of the Opus data as well is that they continue to trade off volume for margin to be able to meet their profit needs.

Anthony Bonadio, Analyst

Thanks, guys.

Operator, Operator

Our next question comes from Corey Tarlowe from Jefferies. Please go ahead. Your line is open.

Corey Tarlowe, Analyst

Great. Thanks so much. Andrew, you provided some interesting color around what you're seeing in your hard data specifically as it relates to growth in middle and high-income customers as a percentage of the total. Could you speak a little bit more about what you think is driving that and what that means for your business going forward?

Andrew Clyde, CEO

Yes. So, look, when we launched Murphy Drive Rewards at the end of 2019, you could imagine that we had a large customer base of value-seeking customers. The first ones to embrace this loyalty program were those making less than $55,000 a year. What we’ve seen – but there are still plenty of folks that were coming to our stores and often on a trip to Walmart making between $55,000 and $100,000 or over $100,000. They represented only about 40% of the consumers. That mix has been increasing by about 1% a year even as the program grows. I think our view is that more and more people are living paycheck to paycheck. The data we get from Payactiv, one of our providers, has shown us that about 50% are living paycheck to paycheck—this number has increased to over 60%. Certainly, Walmart is seeing more higher-income consumers in their mix as well. While not a direct shadow of their customer, it’s pretty close. I just think we’re seeing more consumers across segments recognizing the need for value in the current environment. Importantly, though, is the behavior across our lower middle and higher-income consumers is roughly the same in terms of their movement. So, the notion that our lower-income consumer is weaker, they're behaving the same. Positively though, the higher-income consumer purchases more gallons from us every month and also purchases more inside the store as they trade down to Murphy USA as a retailer.

Corey Tarlowe, Analyst

That’s very helpful. And just to follow up on that last comment about in-store sales. You had mentioned in your prepared remarks that food and beverages are performing quite well. I think QuickChek has sandwich units up about high single digits. I think it was 8%, was the number that you cited. How would you describe the overall momentum that you’ve seen in in-store sales? How do you expect that trajectory to change throughout the course of the year? And then I did just want to ask about the recent volatility that we’ve seen in the fuel price. How would you characterize that volatility in terms of pricing action that we’ve seen versus history and the associated impact on margin?

Andrew Clyde, CEO

Sure. So let’s start with QuickChek. I mean there are a number of investments we’ve made that are now stacking on top of each other. Some of the digital capabilities that we put in place around demand forecasting and production planning have led to higher sales and margins. The barbell strategy approach that we took around our sandwiches, with the value on certain six-inch subs along with the premium sub lineup now makes up over 16% of our sandwiches, is helping on both units, sales dollars, and margins. The relaunch of QuickChek Rewards, where we’re up 30% on membership year-over-year, is adding to that. I think there’s a number of factors there that continue to have momentum and will be cycling every quarter for the remainder of this year. One of the big unknowns is what the broader promotional intensity looks like across the industry. As we’ve signaled before, our current plan assumes that it remains fairly competitive throughout the rest of the year. If that subsides earlier, that could be a positive tailwind for us as well. In terms of fuel volatility, we like volatility. I mean we do better and earn more when prices run up and then fall sharply. What we’ve seen in terms of competitive behavior is that when prices run up, our margin doesn’t get compressed as much on the way up, so we hold more volume on the way up. We would prefer an environment that has greater levels of price volatility versus lower levels of volatility.

Corey Tarlowe, Analyst

Great. Thank you very much.

Operator, Operator

Our next question comes from Bonnie Herzog from Goldman Sachs. Please go ahead. Your line is open.

Bonnie Herzog, Analyst

Alright. Thank you. Hi, Andrew.

Andrew Clyde, CEO

Good morning.

Bonnie Herzog, Analyst

Good morning. I actually wanted to ask you about the environment and the cycle we’re in right now as well as the risk there might be to continued EBITDA pressures despite these still elevated fuel margins. I recognize Q1 is a smaller quarter, but your EBITDA seems to be reverting to pre-COVID levels as it’s now below the elevated EBITDA you generated in Q1 of 2020. So, hoping you could help us understand your ability to, I guess, retain EBITDA dollars if in fact, fuel margins don’t move higher for the rest of the year? And then I guess what other levers do you have to pull to maybe offset that?

Andrew Clyde, CEO

Yes. So, just remember, in Q1 of 2020, there was a pretty incredible March, if we recall, from a large margin standpoint. If you look at 2022 and the outsized fuel margins from the volatility in Q3 and some of the halo effect on that in 2023, we talked very clearly that the product supply environment during that period was at least a $0.02 benefit on the upside. We spoke in this call and last year about how the product supply component was a little bit more of a headwind. A lot of that is just fundamentally moving from a very short, tight, volatile market where our supply assets provide a distinct value not just in terms of ratability, flexibility, security of supply, but also just an advantaged supply margin from a contribution standpoint. When that cycle gets longer and looser, there is just more product out there; we see more discounting at the rack. The spot-to-rack margin net of RINs is less, and so it’s down about $0.01 or so, and that plus or minus $0.01 or $0.02 is the biggest driver from the fuel contribution standpoint. If you go back and look at the structural margin, the retail component of it continues to grow. We have a lot of transparency in this industry around retail margins. You can see them structurally increasing from pre-COVID 2019 through all the volatility periods, and those are steadily moving up, and there is frankly nothing that we see that would cause those to revert because of the fundamental industry structure dictated by the marginal players. Cyclically, we will see the product supply margin work to our advantage up $0.01 or $0.02 in really tight markets and work to our disadvantage in a long and loose environment. But all we have to do is remember those few times when a backhoe stopped product on Colonial Pipeline. We had product in almost 100 terminals, and everyone else got caught up. That advantage over the long term is going to be a strong benefit. We, as a company, certainly the largest buyers of our shares every year, look more at that long-term structural dynamic, recognizing that there are going to be some cyclical factors that move up and down, $0.01 or $0.02 from the norm as well as some temporal factors that are built into our plans.

Bonnie Herzog, Analyst

Yes, I know it’s difficult. I am sorry.

Galagher Jeff, CFO

Really quickly, I was just going to add, in addition to what Andrew mentioned of operating in our environment, we are doing a lot of other things to drive EBITDA. Obviously, we are confident in our new stores and we are accelerating the new stores. The initiatives we are doing inside the store, both for the loyalty programs and targeted promotions, will see traction. We will continue to grow margin there. Finally, expense management. We are managing expenses well. We are going to continue to grow the top line while managing expenses tightly, which will also add to the fuel contribution that we are going to see going forward.

Bonnie Herzog, Analyst

Okay. That’s all super helpful. I appreciate it. If I may just ask a second question on the pressure that you are seeing on traffic, which you highlighted. Honestly, I don’t think it’s coming as a big surprise given the environment. So, maybe hoping to hear a little bit more color on how traffic trended monthly through the quarter and changes you are seeing in consumer behavior, especially considering the pressures you saw in your business across the board. I am curious to hear more color on what you might be doing to sharpen your value proposition further, ultimately to drive faster traffic and same-store sales growth. Thank you.

Andrew Clyde, CEO

Sure. Bonnie, I wish there was a nice steady trend line that we could say, here was January trending, February trending, March trending. There were some episodic events. We talked about the metric of store days closed, the number of days we had stores closed due to weather. It just provided a discontinuity in the trend lines. Unlike hurricanes, where we see a lot of stocking up for these storms, we didn’t see the same behavior. One thing we will note is that when we look at our pricing relative to kind of the top of the market, we were a little more aggressive in the quarter in the lower price environment and yet still earned retail margins $0.02 higher. That is one of the things we will continue to do is put value on the street for the consumer in the form of our street price to maintain that level of traffic. On the tobacco side, as we noted, expect more promotional activity in the second half compared to what we saw in Q1.

Bonnie Herzog, Analyst

Alright. Thank you. I will pass it on.

Operator, Operator

Our next question comes from Pooran Sharma from Stephens. Please go ahead. Your line is open.

Pooran Sharma, Analyst

Hi. Thanks for the question. Just wanted to ask about store build. I know in the past, we have talked about getting that kind of at a more even pace for the year, given you have historically had it more back-end loaded. Given the commentary, we’ve had eight new so far, but just wanted to get a sense, I know you have 18 under construction, but I wanted to get a sense if you think you’ll see a little bit more even pace build this year as opposed to last year.

Andrew Clyde, CEO

I would say with Q1 of eight, some of those also reflect the carryover from last year. We are still going to be significantly second-half weighted. I think the goal is for next year to have a much more ratable plan. But the reality is we will be more second-half weighted again this year.

Pooran Sharma, Analyst

Okay. Thanks for that color. I just wanted to ask about kind of the consumer behavior trends too. I know you mentioned you are seeing stable behavior among the lower-income cohorts. I wanted to ask about your confidence in your ability to lean in on promotional spend kind of in the back half? I know you said it already with nicotine, but just overall, would like to get your thoughts on that.

Andrew Clyde, CEO

Well, I think certainly, across categories, the promotional effectiveness is working. I mean if you look at candy, for example, up 15%, that’s a win-win for us and the consumers, along with the manufacturers. So, promotional effectiveness has to be a win-win for all parties. To the extent we can be the most effective deliverer of those resources for the consumer packaged goods companies, we have confidence that they will want to continue to invest sometimes differentially with us. It’s the basis of that confidence. It’s a win-win-win for all parties.

Galagher Jeff, CFO

One quick thing to add to that is, as we have mentioned in prior calls, our ability to get specific with unique customer offers has changed over the last 12 months. Now, we can target individuals versus broader promotions, measure that impact, and then lean in more where it works. So, both on the QuickChek side and across the Murphy stores, we are seeing a lot of targeted promotions that are paying off, which drives margin for us without broader based discounting. It’s early for some of that, especially at QuickChek, but we are seeing good targeted promotions that are paying off.

Andrew Clyde, CEO

And one last point, we continue to see innovation in some of the categories as well. When manufacturers introduce a new product, that’s where we often see some of the most aggressive promotional activity. If it’s in the nicotine space, we are going to be significantly advantaged there as well due to our promotional effectiveness in our large installed base.

Pooran Sharma, Analyst

Great. Thanks for the color.

Operator, Operator

Our next question comes from Brad Thomas from KeyBanc Capital Markets. Please go ahead. Your line is open.

Brad Thomas, Analyst

Thanks so much and good morning. I wanted to start just asking about operating expenses, and I am wondering if you can give a little bit of color around what you are seeing in terms of running the stores and how you are thinking about that moving through the year given the ramp in store openings?

Andrew Clyde, CEO

Great. First thing I would say is, we are seeing a record number of applications from staff positions at the store. It’s almost twice what it was last year, and that has already exceeded pre-COVID levels on a per-store basis. So, we really feel good about that. Stores that were previously at risk from not having a full complement of staff or had reduced opening hours have largely subsided. This is having an impact both on the wage rate and over time. This is having a corresponding result in categories like shrink, where we are seeing benefits there. We are seeing some slightly higher maintenance costs, but we have some initiatives underway that we expect to bring those costs down in the second half of the year. But as Galagher says, we remain extremely diligent on our operating expenses. One thing that we don’t break out separately, but in this lower price environment, payment fees are substantially lower and that represents a significant cost to the business.

Mindy West, COO

And Brad, I would say that we are also making meaningful progress. Andrew alluded to uncovering opportunities within our store productivity, excellent dispenser uptime which will provide benefits that will be a mix of revenue generation with higher dispenser uptime allowing us to sell more product but also in terms of cost savings as we uncover opportunities, particularly regarding self-maintenance and other things, which will help us to continue to control our costs.

Brad Thomas, Analyst

That’s helpful. And if I could ask a follow-up question on the NTIs, by our count, you’ve got about 34 that you have opened over the past year. Just wondering if you could comment about new store performance, how they have been doing? And then I guess maybe as you cut the data, how larger stores have been doing of late versus the kiosks?

Andrew Clyde, CEO

Yes, I was going to say Galagher highlighted the level of performance of new stores in both gallons and merchandise. So, we are very pleased with those. One of the challenges is certainly the merchandise side takes about three years to fully ramp up, and you’ve got the full complement of operating expenses during that process. So, that creates kind of a headwind. As we continue building more and more new stores, until you get to that steady level, you will see some of that. The reality is our kiosks and our small stores perform extremely well. They always have. We continue to build the bigger stores away from the Walmart Supercenters because we can sell a much broader offer, especially around packaged beverages, beer, larger center store, and a fit-for-purpose food and beverage offering. We continue to see returns from those stores at levels that are very attractive, and we will continue to invest in those. Certainly, on the QuickChek side, the new stores there, the food and beverage side ramps up very quickly, very much like a quick-serve restaurant, and you’ve got the ramp there on the center of store, but we are achieving record sales within the first few months from some of our new openings there.

Brad Thomas, Analyst

Thanks so much.

Operator, Operator

Our next question comes from Jacob Aiken-Phillips from Melius. Please go ahead. Your line is open.

Jacob Aiken-Phillips, Analyst

Hi. Good morning, everyone. So, first, I wanted to ask about the OpEx from the bigger stores. I understand the dynamic of like, it takes three years to ramp up the merchandise, but you still have to staff it, but I am curious how we should think about it in relation to your zero breakeven? Are you not at zero breakeven or will that change going forward until they are fully ramped up?

Andrew Clyde, CEO

Yes. I mean the calculation is really simple. It’s the merchandise margin minus the OpEx over the gallons. When those stores get to ramp, the merchandise contribution exceeds the OpEx. So, you have the 100% coverage ratio or better or the zero breakeven. While the merchandise margin is ramping up, you have the full operating cost. You will move from 60% coverage to 70% to 80% to 90%, and then get to 100%. We have honored that closely every month, every quarter by store, to make sure they are ramping up appropriately. One of the other things about the new stores is that when they open, we are going to do a lot to let customers know that we are there in the market and there to deliver value. So, as you might expect, the fuel margin of those new stores is a lot lower as we establish that everyday low price positioning. As we start building more and more new stores with that aggressive opening price, that has a weighting effect as well.

Jacob Aiken-Phillips, Analyst

Got it. And then you made a comment earlier about how there are some new processes with the new real estate team. Could you just give more color or at least some of the things you think will be bigger drivers? And then any update on construction costs, especially in the context of tariffs and everything?

Andrew Clyde, CEO

Yes. I think part of it may just be a mindset around risk. I’ll give you one tangible example. We have a lot of permitting requirements when you build a new store. In some of the core markets we are in, the municipalities may have some restrictions they place where they have additional requirements. When you think about the modular building that we use for both the 1,400-square foot store and the 2,800-square foot store, that may require some modest changes to that building. Where in the past, we might have wanted to get all the permitting requirements fully identified before that modular building was started, we recognize we should just go ahead and get that particular modular building started knowing that we may have a few thousand dollars worth of adjustments to make in the field. That can carve six months out of the cycle time because of the permitting, that’s a risk we feel comfortable taking. That’s a very tangible example. There are many others where the teams identified some approaches to risk and trade-offs that we feel are appropriate to make.

Mindy West, COO

And one other example I would mention, just with the NTI openings, we have begun enacting a fuel dispenser stress test procedure with all our NTIs to try to discover and correct fuel flow issues before the store opens because we’ve had past instances of dispensers failing at open or shortly after. When you think about that, it’s going to impact fuel sales and likely inside store sales because customers will get frustrated and leave. We’re obviously not making a great impression on that customer. So, it does impact that overall ramp at the store. With this new process, we will catch those things before the stores open and set those stores up for greater success from the beginning.

Galagher Jeff, CFO

Jacob, one last point on that, and then as Mindy and Andrew mentioned, our new stores are working. We are doing a lot of work to drive that 18% improvement in EBITDA versus the chain. The team is focused on building the pipeline. It’s really a math issue. To have good stores, you have to have good stores in the pipeline. Our pipeline now across the enterprise is around 250 stores, everything from site selection to negotiation, but it’s a funnel. We are actively building that funnel so more great stores can pop out on the other side. We feel great about the outcomes once they are launched, and we are working to ensure they ramp up fast.

Jacob Aiken-Phillips, Analyst

Thank you.

Operator, Operator

We have no further questions. I will turn the call back over to Andrew Clyde for closing remarks.

Andrew Clyde, CEO

Great. We appreciate everyone joining today as we laid out the factors to our business and some of the temporal and cyclical drivers. We remain focused on the structural advantages, both as a function of what the industry is doing and also the structural capabilities that we are putting in place to differentiate ourselves in this environment. We look forward to follow-up questions later today, tomorrow, next week, and stay tuned. Thank you.

Operator, Operator

This concludes today’s conference call. Thank you for your participation. You may now disconnect.