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8-K

Nrc Health (NRC)

8-K 2025-07-28 For: 2025-07-28
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Added on April 10, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported):

July 28, 2025

National Research Corporation

(Exact name of registrant as specified in its charter)

Delaware 001-35929 47-0634000
(State or other jurisdiction<br><br> <br>of incorporation) (Commission<br><br> <br>File Number) (IRS Employer<br><br> <br>Identification No.)
1245 Q Street, Lincoln, Nebraska 68508
--- ---
(Address of principal executive offices) (Zip Code)

(402) 475-2525

(Registrant's telephone number, including area code)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))
Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class Trading Symbol(s) Name of each exchange on which registered
$.001 Par Value Common Stock NRC The NASDAQ Stock Market

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐


Item 2.02 Results of Operations and Financial Condition.
On July 28, 2025, National Research Corporation, a Delaware corporation (the "Company"), issued a press release announcing its financial and operating results for the second quarter ended June 30, 2025. A copy of the press release is furnished as Exhibit 99.1 to this report and is incorporated by reference herein.
Item 9.01 Financial Statements and Exhibits.
(d) Exhibits.
EXHIBIT<br><br> <br>NUMBER EXHIBIT DESCRIPTION
99.1 National Research Corporation press release announcing its financial and operating results for the second quarter ended June 30, 2025.
104 Cover Page Interactive Data File (embedded within the Inline XBRL document).
The information contained in Items 2.02 and 9.01 of this report and the exhibits hereto shall not be deemed "filed" for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the "Exchange Act"), or incorporated by reference in any filing under the Securities Act of 1933, as amended (the "Securities Act"), or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.
The information in Items 2.02 and 9.01 of this report and the exhibits hereto may contain "forward-looking statements" within the meaning of Section 27A of the Securities Act and Section 21E of the Exchange Act and such statements are subject to the safe harbor created by those sections and the Private Securities Litigation Reform Act of 1995, as amended. Such statements are made based on the current beliefs and expectations of the Company's management and are subject to significant risks and uncertainties. Actual results or events may differ from those anticipated by forward-looking statements. Please refer to the paragraph at the end of the attached press release and various disclosures by the Company in its press releases, stockholder reports, and filings with the Securities and Exchange Commission for information concerning risks, uncertainties, and other factors that may affect future results.

SIGNATURE

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

NATIONAL RESEARCH CORPORATION
(Registrant)
Date: July 28, 2025 By: /s/ Trent S. Green
Trent S. Green
Chief Executive Officer

ex_843665.htm

Exhibit 99.1

1245 Q Street, Lincoln, NE 68508<br><br> <br>P: 1 800 388 4264 F: 402 475 9061<br> nrchealth.com

NRC HEALTH ANNOUNCES SECOND QUARTER 2025 RESULTS

Reports third consecutive quarter of sequential TRCV Growth

LINCOLN, Nebraska, July 28, 2025 — National Research Corporation, dba NRC Health, (NASDAQ:NRC) today announced results for the second quarter 2025.

CEO Statement

Trent S. Green, Chief Executive Officer of NRC Health, commented: “We’re encouraged by our second-quarter results, which demonstrate continued momentum across key areas of our business. In my early weeks as CEO, I’ve been energized by feedback from both current and prospective customers, particularly their enthusiasm for our product portfolio and appreciation for the service mindset of our associates. To provide additional context on the quarter, we’re reinstating our quarterly earnings call, which I hope investors will join tomorrow, July 29, at 10 a.m. ET.”

Additional Information

Total recurring contract value^1^, or TRCV, grew 2% sequentially, the third consecutive quarter of TRCV growth and the highest sequential growth rate since the first quarter of 2021. New logo sales, cross-sells, and customer retention have improved over the last several quarters, attributable to a stronger sales team, a product portfolio that resonates in the marketplace, and the strength of our customer service organization.

With the transition from founder-led leadership, compensation arrangements for executive leaders were implemented to preserve philosophical and economic alignment with long-term shareholders. These arrangements, primarily non-recurring cash bonuses and equity grants, resulted in a net margin of 0% for the second quarter. Excluding these items, adjusted EBITDA margin^2^ was 30% in the quarter and has remained relatively stable over the past year due to cost control initiatives and higher revenue per FTE.

Dividends and Stock Repurchases

The Company’s Board of Directors on July 23, 2025, declared a quarterly cash dividend of $0.12 (twelve cents) per share payable Friday, October 10, 2025, to shareholders of record as of the close of business on Friday, September 26, 2025.

During the second quarter, NRC repurchased 381,736 shares at a weighted average price of $14.96 per share. During 2025, the company has returned a total of $16.1 million to shareholders through dividends and stock repurchases.

^1^ Total recurring contract value (TRCV) is a measure of projected revenue under all renewable contracts for the next 12-month period.

^2^Adjusted EBITDA is a non-GAAP financial measure. A reconciliation of adjusted EBITDA to net income and disclosure regarding why we believe adjusted EBITDA provides useful information to investors is included later in this release.


NRC Announces Second Quarter 2025 Results

Page 2

July 28, 2025

Earnings Call Information

The company will be hosting an earnings call to provide additional detail on the quarter on July 29, 2025, 10 a.m. ET, available at nrchealth.com/investor-relations.

About NRC Health

For more than 40 years, NRC Health (NASDAQ: NRC) has led the charge to humanize healthcare and support organizations in their understanding of each unique individual. NRC Health’s commitment to Human Understanding® helps leading healthcare systems get to know each person they serve not as point-in-time insights, but as an ongoing relationship. Guided by its uniquely empathic heritage, NRC Health’s patient-focused approach, unmatched market research, and emphasis on consumer preferences are transforming the healthcare experience, creating strong outcomes for patients and entire healthcare systems. For more information, email info@nrchealth.com, or visit www.nrchealth.com.

Non-GAAP Performance Measures

The company prepares its financial statements and presents its financial results in accordance with U.S. GAAP. However, it also provides additional non-GAAP financial information related to specific items management believes to be important in the evaluation of its operating results and performance. Reconciliations of GAAP to non-GAAP financial information, and a discussion of why the company believes providing this additional information is useful to investors, is provided in the "Non-GAAP Disclosures" section below.

Forward-Looking Statements

This press release contains certain statements that may be considered forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, and such statements are subject to the safe harbor created by those sections and the Private Securities Litigation Reform Act of 1995, as amended. Such statements may be identified by their use of terms or phrases such as “believes,” “expect,” “focus,” “potential,” “will,” derivations thereof, and similar terms and phrases. In this press release, the statements related to future dividends, share repurchases, and revenue are forward-looking statements. Forward-looking statements are based upon the current beliefs and expectations of our management and are inherently subject to risks and uncertainties, some of which cannot be predicted or quantified, which could cause future events and actual results to differ materially from those set forth in, contemplated by, or underlying the forward-looking statements, including those risks and uncertainties as set forth in the Risk Factors section of our Annual Report on Form 10-K for the year ended December 31, 2024, and various disclosures in our press releases, stockholder reports, and other filings with the Securities and Exchange Commission. We disclaim any obligation to update or revise any forward-looking statements to reflect actual results or changes in the factors affecting the forward-looking information.

NRC Health Investor Relations Contact

ir@nrchealth.com


NRC Announces Second Quarter 2025 Results

Page 3

July 28, 2025

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

Unaudited Condensed Consolidated Statements of Income

(In thousands, except per share data)

Three months ended<br> June 30 Six months ended<br> June 30
2025 2024 2025 2024
Revenue $ 34,038 $ 35,021 $ 67,588 $ 70,334
Operating expenses:
Direct 12,974 13,422 26,031 27,278
Selling, general and administrative 17,734 11,221 28,089 22,471
Depreciation and amortization 1,742 1,513 3,284 2,960
Total operating expenses 32,450 26,156 57,404 52,709
Operating income 1,588 8,865 10,184 17,625
Other income (expense):
Interest income 21 25 41 69
Interest expense (1,032 ) (555 ) (1,932 ) (1,160 )
Other, net 4 (11 ) 11 (16 )
Total other expense (1,007 ) (541 ) (1,880 ) (1,107 )
Income before income taxes 581 8,324 8,304 16,518
Provision for income taxes 687 2,149 2,623 3,984
Net income (loss) $ (106 ) $ 6,175 $ 5,681 $ 12,534
Earnings (loss) Per Share of Common Stock:
Basic Earnings (loss) Per Share $ (0.01 ) $ 0.26 $ 0.25 $ 0.53
Diluted Earnings (loss) Per Share $ (0.01 ) $ 0.26 $ 0.25 $ 0.52
Weighted average shares and share equivalents outstanding:
Basic 22,658 23,871 22,814 23,870
Diluted 22,658 23,915 22,820 23,934

NRC Announces Second Quarter 2025 Results

Page 4

July 28, 2025

NATIONAL RESEARCH CORPORATION AND SUBSIDIARY

Unaudited Condensed Consolidated Balance Sheets

(Dollars in thousands, except share amounts and par value)

December 31,<br><br> <br>2024
Assets **** **** **** **** ****
Current assets:
Cash and cash equivalents 5,274 $ 4,233
Accounts receivable, net 12,416 11,054
Other current assets 7,630 4,313
Total current assets 25,320 19,600
Property and equipment, net 42,232 38,269
Goodwill 66,152 66,152
Other, net 7,683 8,518
Total assets 141,387 $ 132,539
Liabilities and Shareholders’ Equity **** **** **** **** ****
Current liabilities:
Current portion of notes payable, net of unamortized debt issuance costs 3,928 $ 4,789
Accounts payable and accrued expenses 6,794 6,285
Accrued compensation 5,685 4,774
Deferred revenue 15,603 15,786
Dividends payable 2,776 2,770
Other current liabilities 1,140 1,454
Total current liabilities 35,926 35,858
Notes payable, net of current portion and unamortized debt issuance costs 77,029 57,895
Other non-current liabilities 7,104 7,502
Total liabilities 120,059 101,255
Shareholders’ equity:
Preferred stock, 0.01 par value, authorized 2,000,000 shares, none issued -- --
Common stock, 0.001 par value; authorized 110,000,000 shares, issued 31,782,158 in 2025 and 31,072,144 in 2024, outstanding 23,103,685 in 2025 and 23,083,116 in 2024 32 31
Additional paid-in capital 180,858 180,249
Retained earnings (accumulated deficit) (16,894 ) (17,064 )
Treasury stock (142,668 ) (131,932 )
Total shareholders’ equity 21,328 $ 31,284
Total liabilities and shareholders’ equity 141,387 $ 132,539

All values are in US Dollars.


NRC Announces Second Quarter 2025 Results

Page 5

July 28, 2025

Non- GAAP Measures of Financial Performance

In addition to consolidated GAAP financial measures, NRC Health reviews various non-GAAP financial measures, including “Adjusted EBITDA,” “Adjusted Net Income,” and “Adjusted Earnings per Share.” NRC Health believes Adjusted EBITDA, Adjusted Net Income and Adjusted Earnings per Share  are helpful supplemental measures to assist management and investors in evaluating the Company’s operating results as (i) they exclude certain items that are unusual in nature or whose fluctuation from period to period do not necessarily correspond to changes in the operations of NRC Health’s business, and (ii) the exclusion of non-cash stock compensation is useful for investors applying certain valuation metrics and is consistent with the leverage ratio for our credit facility. Adjusted EBITDA represents net income before interest, taxes, depreciation, amortization and certain non-recurring executive compensation and non-cash stock compensation items. Adjusted Net Income represents net income adjusted to add back certain non-recurring executive compensation and non-cash stock compensation and the related tax. There is no comprehensive, authoritative guidance for the presentation of such non-GAAP information, which is only meant to supplement GAAP results by providing additional information that management utilizes to assess performance.

Reconciliation of GAAP Net Income (Loss) to Adjusted Net Income

(In thousands, except per share data, unaudited)

Three months ended June 30 Six months ended June 30
2025 2024 2025 2024
Net income (loss) $ (106 ) $ 6,175 $ 5,681 $ 12,534
Add back:
Non-recurring executive compensation 6,640 - 6,640 -
Tax on non-recurring executive compensation (468 ) - (468 ) -
Non-cash stock compensation 307 (57 ) 478 (92 )
Tax on stock compensation - 14 - 23
Adjusted Net Income $ 6,373 $ 6,132 $ 12,331 $ 12,465
Earnings (loss) Per Share of Common Stock:
Basic Earnings (loss) Per Share $ (0.01 ) $ 0.26 $ 0.25 $ 0.52
Diluted Earnings (loss) Per Share $ (0.01 ) $ 0.26 $ 0.25 $ 0.52
Adjusted Earnings (loss) Per Share of Common Stock:
Adjusted Basic Earnings (loss) Per Share $ 0.28 $ 0.26 $ 0.54 $ 0.52
Adjusted Diluted Earnings (loss) Per Share $ 0.28 $ 0.26 $ 0.54 $ 0.52
Weighted average shares and share equivalents outstanding:
Basic 22,658 23,871 22,814 23,870
Diluted 22,658 23,915 22,820 23,934

NRC Announces Second Quarter 2025 Results

Page 6

July 28, 2025

Reconciliation of GAAP Net Income (Loss) to Adjusted EBITDA

Unaudited

(In thousands, except per share data)

Three months ended
June 30,<br> 2025 March 31,<br><br> <br>2025 December 31,<br><br> <br>2024 September 30,<br><br> <br>2024 June 30,<br> 2024
Revenue $ 34,038 $ 33,551 $ 36,907 $ 35,819 $ 35,021
Net income (loss) $ (106 ) $ 5,787 $ 6,561 $ 5,688 $ 6,175
Add back
Interest expense 1,032 899 729 706 555
Income taxes 687 1,936 2,315 1,608 2,149
Depreciation and amortization 1,742 1,542 1,516 1,546 1,513
Non-recurring executive compensation 6,640 - - - -
Non-cash stock compensation 307 171 188 189 (57 )
Adjusted EBITDA $ 10,302 $ 10,335 $ 11,309 $ 9,737 $ 10,335
Adjusted EBITDA Margin 30.3 % 30.8 % 30.6 % 27.2 % 29.5 %