TTD · Trade Desk, Inc.

New release brings agentic AI, simplified measurement and a more intuitive user experience to The Trade Desk's Kokai platform Users will be able to prioritize campaign outcomes and move faster by automating campaign changes VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today introduced Kokai Zuma, the new release of its Kokai platform. Introduced in 2023, Kokai is The Trade Desk’s platform for planning, buying and measuring advertising across the open internet. The Zuma release makes Kokai easier to navigate, learn and use, bringing together new agentic AI capabilities and a simpler measurement framework. As advertising becomes increasingly fragmented across channels, formats and devices, media buyers face more complexity in managing campaigns and understanding what drives performance. Zuma is designed to remove that friction, helping traders find what they need faster, make changes with greater confidence, and spend less time managing workflows so they can focus on optimizing campaigns and driving better results. Additionally, the update builds on the AI forecasting engine that has been at the heart of Kokai. While the redesigned interface is the most visible change, the larger resource investment has gone into upgrading the platform's forecasting engine and the AI infrastructure underneath the platform – predicting available inventory, modeling campaign outcomes and powering Koa's agentic capabilities in real time. Initial results of Zuma’s improved modeling and forecasting capabilities have seen an average 32% improvement in CPA performance. These backend investments are what make the workflow – and campaign – improvements possible, and they mark a strategic shift in how The Trade Desk is investing in the platform going forward, making it foundational to everything clients see within their experience. “Kokai changed the way digital media is bought and sold programmatically, and Zuma builds on that foundation, making our platform faster, simpler and smarter,” said Jeff Green, founder and CEO, The Trade Desk. “AI is helping our customers move faster than ever, while making measurement more intuitive and actionable. We’ve listened closely to our users about what they need to navigate an increasingly fragmented digital media ecosystem, and Zuma brings those learnings into Kokai. We’re continuing to build the platform that advertisers deserve – one that removes friction from the work, puts agentic AI to practical use and gives them a clearer view of the outcomes their media dollars are driving.” Agentic AI Powered by Koa Koa is the artificial intelligence that powers The Trade Desk, helping advertisers make smarter decisions and improve campaign performance through real-time analysis of more than 20 million ad impressions every second. Introduced in 2018, Koa has continuously evolved as The Trade Desk has expanded the use of AI across its platform. Today, Koa powers a growing set of agentic capabilities within Kokai, including a new conversational experience and specialized Koa Agents that help users automate tasks, uncover opportunities, and take action faster. Koa Assistant : A conversational AI assistant powered by a growing set of specialized Koa Agents that support campaign creation, audience building, troubleshooting, performance analysis, and more. Audience Creation : Koa identifies previously untapped and highly relevant audiences to expand campaign reach at scale. This is especially relevant for advertisers using Audience Unlimited, which is available across over 70% of global data providers from The Trade Desk Data Marketplace. Frequency Optimization: Koa uses AI to optimize frequency settings based on campaign objectives and performance, helping advertisers reduce manual effort while improving campaign delivery. Simplified Measurement and Reporting Zuma makes it easier for advertisers to measure campaign impact and access the insights they need to optimize performa

LOS ANGELES--(BUSINESS WIRE)-- The Trade Desk, Inc. (“The Trade Desk,” the “Company” or “we”) (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its second quarter ended June 30, 2026. “This quarter did not meet the standard we set for ourselves, but it has reinforced our belief that we are focused on the right opportunities for the future,” said Jeff Green, Co-Founder and CEO of The Trade Desk. “Marketers are navigating a complex environment, but complexity increases the value of decisioning, measurement and AI. We have a clear understanding of the factors that impacted our performance, and we are taking decisive action to strengthen our execution, upgrade our platform, and sharpen our focus on the areas where we can create the greatest value. While there is work ahead, I am confident our actions will help marketers drive better business outcomes and support the shift of media budgets toward the open internet.” Second Quarter 2026 Financial Highlights: The following table summarizes the Company’s unaudited consolidated financial results for the three and six months ended June 30, 2026 and 2025 ($ in millions, except per share amounts): Three Months Ended June 30, Six Months Ended June 30, 2026 2025 2026 2025 GAAP Results Revenue $ 715 $ 694 $ 1,404 $ 1,310 Increase in revenue year over year 3 % 19 % 7 % 22 % Net income $ 64 $ 90 $ 104 $ 141 Net income margin 9 % 13 % 7 % 11 % GAAP diluted earnings per share $ 0.14 $ 0.18 $ 0.22 $ 0.28 Non-GAAP Results Adjusted EBITDA $ 241 $ 271 $ 447 $ 479 Adjusted EBITDA margin 34 % 39 % 32 % 37 % Non-GAAP net income $ 158 $ 203 $ 292 $ 368 Non-GAAP diluted earnings per share $ 0.34 $ 0.41 $ 0.62 $ 0.74 Second Quarter and Recent Business Highlights: Strong Customer Retention: Customer retention remained over 95% during the second quarter, as it has for over a decade. New Innovation and Partnership Announcements: Dentsu named The Trade Desk as the first DSP partner for its new end-to-end retail data offering from New Stream Media. The Trade Desk expanded its commerce media ecosystem through integrations with leading travel, hospitality and mobility including Booking.com, Agoda, Kayak, Priceline, Marriott, Uber and United Airlines, helping advertisers activate high-intent commerce and travel signals and unify campaign activation, measurement and optimization across the open internet. Databricks named The Trade Desk a launch partner for CustomerLake, connecting first-party data and agentic AI directly to media execution across the open internet. Adobe and The Trade Desk forged a new integration connecting paid media exposure data directly to first-party profiles in Adobe Real-Time CDP. Connected TV (CTV): The Trade Desk offers advertisers access to premium inventory across major networks and streaming services around the world. Netflix joined The Trade Desk’s Sellers and Publishers 500+, enabling advertiser access to Netflix’s premier streaming environment automatically through the company’s scaled inventory marketplace. Samsung Ads opened its premium home screen inventory to programmatic buyers, with The Trade Desk named among the first platforms granted access, giving advertisers a unified view of creative and measurement performance. Strengthened Executive Leadership and Governance: The Trade Desk recently appointed Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer and EVP, Kristi Argyilan as Chief Commercial Officer and EVP, Ron Lamprecht as Chief Business Development Officer and SVP, and Vinny Rinaldi as Vice President of Client Strategy & Growth, further strengthening the company’s leadership across finance, marketing, commercial strategy, data partnerships and strategic partnerships. The Company also added advertising, AI, and global scaling expertise to its Board of Directors, through the appointments of Penry Price and David Haddad to its board of directors. Share Repurchases:

LOS ANGELES--(BUSINESS WIRE)-- The Trade Desk, Inc. (NASDAQ: TTD), a leading global advertising technology company, today announced it will release financial results for the second quarter ended June 30, 2026 after the market closes on Thursday, August 6, 2026. The Trade Desk will host a webcast and conference call to discuss its second quarter financial results at 2:00 P.M. Pacific Time. Webcast and Conference Call Details When: August 6, 2026 at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time). Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/ . Following the call, a replay will be available on the company’s website. Dial-in: To access the call via telephone in North America, please dial 877-545-0320. For callers outside the United States, please dial 1-973-528-0002. Participants should reference the conference call ID code “515323” after dialing in. Audio replay: An audio replay of the call will be available beginning about two hours after the call. To listen to the replay in the United States, please dial 877-481-4010 (replay code: 54293). Outside the United States, please dial 1-919-882-2331 (replay code: 54293). The audio replay will be available via telephone until August 13, 2026. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook , Twitter , LinkedIn and YouTube . Investors [email protected] Media [email protected] Source: The Trade Desk

VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the appointment of Ron Lamprecht as Chief Business Development Officer and Senior Vice President. In this newly created role, Lamprecht will build strategic partnerships that expand our market opportunity, develop new commercial models and enterprise-wide global opportunities. He will report to Chief Operating Officer Vivek Kundra and be based in New York City. Lamprecht brings more than 25 years of experience driving growth and strategic partnerships across the technology and media industries. Most recently, he spent seven years as Director of Corporate Business Development at Amazon leading strategic initiatives and partnerships. Prior to Amazon, Lamprecht held a variety of leadership roles over an 18-year career at NBCUniversal, including Executive Vice President of Digital Enterprises. "Ron has a proven track record of building strategic partnerships and identifying new opportunities that create long-term value," said Vivek Kundra, Chief Operating Officer at The Trade Desk. "As advertisers and media owners navigate a rapidly evolving landscape, we're investing in the relationships and capabilities that will help our clients grow. Ron's deep experience across technology, media, and enterprise business development makes him the ideal leader to help accelerate our next phase of growth." "The advertising industry is entering an exciting new era, and The Trade Desk is uniquely positioned to help shape its future," said Lamprecht. "I've long admired the company's commitment to innovation, customer success and the open internet. I'm excited to join this exceptional team and work alongside our partners to deepen strategic relationships, unlock new opportunities for growth and help drive the next chapter of the company's success." The newly created role reflects The Trade Desk's continued investment in expanding strategic partnerships and accelerating long-term growth across the global advertising ecosystem. Lamprecht will start on July 27 th . His hire follows the recent appointments of Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, Executive Vice President and Kristi Argyilan as Chief Commercial Officer, Executive Vice President, further strengthening The Trade Desk's executive leadership team as the company enters its next phase of growth. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetrad​edesk​.com or follow us on Facebook , Twitter , LinkedIn , and YouTube . PR Pat Wentling Communications [email protected] IR Jake Graves Investor Relations [email protected] Source: The Trade Desk

Industry veteran brings decades of marketing, data and digital transformation experience to help brands maximize business outcomes in the AI era VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading advertising technology company, today announced that Vinny Rinaldi has joined the company as Vice President of Client Strategy & Growth. In this role, Rinaldi will partner closely with marketers to help them unlock greater value from data-driven advertising, navigate the rapidly evolving media landscape and accelerate business growth through the premium open internet. Rinaldi will report to Chief Operating Officer, Vivek Kundra. Rinaldi joins The Trade Desk with more than two decades of experience leading marketing transformation initiatives for some of the world's most recognizable brands. Most recently, Vinny served as Vice President of Consumer Connections at The Hershey Company. Prior to that, he’s worked on both agency and technology side, with stints at Amazon, Google, GroupM and Dentsu. Throughout his career, he has helped organizations modernize their marketing capabilities, connect data and technology investments to measurable business outcomes, and build customer-centric strategies that drive long-term growth. "The future of advertising belongs to marketers who can combine data, technology and human expertise to make smarter decisions," said Jeff Green, CEO and Co-Founder of The Trade Desk. "Vinny understands what it takes to help brands transform themselves for that future. He brings a unique combination of strategic vision, marketing expertise and customer focus that will help our clients thrive as AI reshapes our industry." At The Trade Desk, Rinaldi will work with brands and agency partners to develop growth strategies that leverage the company's industry-leading technology, data-driven decisioning capabilities and premium open internet inventory. He will also advise customers on emerging opportunities across connected TV, retail media, digital audio and other high-growth channels as AI continues to reshape advertising. "The advertising industry is entering a new era where marketers have unprecedented opportunities to make every advertising dollar work harder," said Rinaldi. "The Trade Desk has consistently led the industry by giving marketers more transparency, more control and better performance. I'm excited to join the team and help customers harness data, technology and AI to achieve stronger business outcomes." Rinaldi's appointment reflects The Trade Desk's continued investment in helping marketers navigate an increasingly dynamic advertising ecosystem while driving measurable growth through objective, data-driven media buying. He starts on July 27 th . His hire follows the recent appointments of Nate Olmstead as Chief Financial Officer, Sarah Gavin as Chief Marketing Officer, Executive Vice President and Kristi Argyilan as Chief Commercial Officer, Executive Vice President, further strengthening The Trade Desk's leadership team as the company enters its next phase of growth. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook , X , LinkedIn , and YouTube . PR Pat Wentling Communications [email protected] IR Jake Graves Investor Relations [email protected] Source: The Trade Desk

Industry veteran joins as a pioneer of retail and commerce data; Argyilan is third new C-level hire in recent months VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the appointment of Kristi Argyilan as Chief Commercial Officer and Executive Vice President. Argyilan will lead The Trade Desk’s data partnerships team, including identity, measurement, retail media, governance and more. She will report into founder and CEO, Jeff Green and be based in San Francisco. Argyilan joins The Trade Desk as one of the advertising industry's most respected leaders in retail media and commerce. Most recently, she served as Global Head of Advertising at Uber, where she led the company's global advertising business. Prior to Uber, she held senior leadership roles at Albertsons Media Collective, Roundel and IPG Mediabrands, helping shape the evolution of retail media and commerce marketing. She also serves on the board of LiveRamp. "Advertising is entering one of the most important periods of innovation in its history, as brands look for partners who can help them navigate rapid change while creating lasting competitive advantage," said Jeff Green, founder and CEO of The Trade Desk. "I've long admired Kristi's work through our partnership and know she's exactly that kind of leader. She has an exceptional ability to bring together customers, partners and teams around a shared vision - and then turn that vision into measurable business growth. I'm thrilled to welcome her to The Trade Desk, where she'll help our clients seize the opportunities created by AI, commerce, and the open internet while strengthening the ecosystem that makes that innovation possible." Widely recognized as one of the pioneers of the retail media industry, Argyilan has spent more than a decade driving innovation at the intersection of commerce, retail data and advertising. Her appointment reflects The Trade Desk's continued investment in helping brands, retailers and media owners unlock the full value of data-driven advertising across the open internet. "The advertising industry is at an inflection point, and The Trade Desk is uniquely positioned to help marketers navigate what's next," said Argyilan. "I've long admired Jeff and the company's commitment to innovation, transparency and the open internet, as well as its relentless focus on customer success. I'm excited to join this exceptional team and work alongside our clients and partners around the world as we help them unlock new opportunities for growth through data-driven advertising, measurement and decisioning.” Argyilan will start on July 27 th . Her appointment follows the recent additions of Nate Olmstead as Chief Financial Officer and Sarah Gavin as Chief Marketing Officer, Executive Vice President, further strengthening The Trade Desk's executive leadership team as the company enters its next phase of growth. "We've always believed that great companies are built by exceptional people,” continued Green. “The leaders we've welcomed over the past month bring world-class experience, fresh perspectives and an unwavering commitment to our customers. As AI transforms advertising and the open internet enters its next phase of growth, their leadership will help ensure we continue building the products, partnerships and capabilities our clients need to succeed for years to come." About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or

Advertising industry veteran brings decades of marketer-focused leadership and deep AI expertise to The Trade Desk's board VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk (Nasdaq: TTD), the world's leading independent advertising technology company, today announced the appointment of Penry Price to its board of directors. Price brings more than two decades of experience across the advertising industry, including as the Vice President of Marketing Solutions at LinkedIn and as President at Dstillery. Prior to that, he was the Vice President of Agency Sales and Partners at Google, where, among other strategic initiatives, he was a key leader of the DoubleClick acquisition. That range has given him direct insight into how marketers operate across different parts of the internet and an appreciation for the importance of the open internet to their success. He is currently applying that perspective as Co-Founder of 37Arc, a workflow intelligence company focused on how artificial intelligence is changing the speed and execution of marketing. “Penry has dedicated his career to serving marketers. Through every major shift this industry has faced, he has delivered for them at scale across some of the world’s largest ad platforms,” said Jeff Green, CEO and Co-Founder of The Trade Desk. “He shares our conviction that technology has to serve the marketer first and that putting marketers first is good business. We are excited to have his tech expertise and love for customers in our boardroom.” Across his career, Price built deep experience within the agency channel, working closely with agencies as they navigated the shift from traditional to digital media. He is the Founder and managing partner of Charcoal Advisors and has served on the board of directors of Church & Dwight since 2011, where he chairs the Compensation and Human Capital Committee and serves on its Executive and Audit Committees. “The Trade Desk has built the infrastructure that gives marketers real ownership over their advertising,” said Price. “I've spent my career serving marketers, and it’s clear to me that the open internet is more critical than ever for advertisers as AI reshapes this industry. I look forward to helping guide that work.” Price holds a B.A. in History from Hobart College. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook , X , and LinkedIn . Pat Wentling Communications [email protected] Jake Graves Investor Relations [email protected] Source: The Trade Desk

Integrations with leading travel, hospitality, and commerce media platforms help advertisers unify campaign activation, measurement, and optimization across the open internet NEW YORK--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the continued expansion of its commerce media ecosystem through a growing network of integrations with leading travel media, hospitality, mobility, and online travel agency (OTA) platforms. The integrations strengthen The Trade Desk’s ability to help advertisers activate data-driven campaigns across the open internet using high-intent commerce and travel signals that influence consumer decisions from discovery to consideration to purchase. The growing ecosystem features integrations with travel and hospitality leaders including Booking Holdings brands Booking.com , Agoda , KAYAK , and Priceline , along with MAR RIOTT MEDIA , Uber Advertising , and Kinective Media by United Airlines . With these additions, The Trade Desk is now integrated with a majority of travel media networks, aggregating travel signals across the open internet. These partnerships build on The Trade Desk’s broader commerce media ecosystem across leading retail media platforms including Albertsons Media Collective, CVS Media Exchange, Dollar General Media Network, Instacart Ads, Kroger Precision Marketing, Roundel Media, Walgreens Advertising Group, and an expanding network of commerce media partnerships. Together, these integrations reflect a broader evolution taking place acro

Interim CMO Anna Sayre to resume previous role as SVP, Global Brand Marketing VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk, a leading global advertising technology company, today announced the appointment of Sarah Gavin as Chief Marketing Officer and Executive Vice President. Gavin will lead The Trade Desk's marketing organization, overseeing global brand, communications, customer marketing, and demand generation efforts. She will play a key role in elevating the company's market presence, deepening engagement with customers and partners, and advancing its vision for the open internet. Gavin joins the company on June 15, based in their Bellevue office, and will report directly to CEO and Founder Jeff Green. Most recently, Gavin served as Chief Communications Officer and Interim Chief Marketing Officer at Zendesk, where she helped lead the company's transformation into an AI-powered customer service leader. Previously, she led global narrative strategy for Google Cloud, helping position the business at the forefront of the generative AI era. Before that, she spent more than a decade at Expedia Group, serving as Chief Communications Officer and Senior Vice President of Global Communications and Corporate Brand, where she guided the company through significant growth and transformation. Gavin brings extensive experience across brand, product marketing, demand generation, customer marketing, and integrated communications, with a proven track record of helping technology companies navigate periods of rapid change. “The future of advertising will be shaped by marketers who embrace innovation, transparency, and the full potential of the open internet,” said Jeff Green, CEO and Founder of The Trade Desk. “The Trade Desk is uniquely positioned to help lead that future, and Sarah is the right leader to help us tell that story. She combines world-class marketing and communications expertise with a deep understanding of technology and business strategy. I'm excited to welcome Sarah to The Trade Desk as we continue to expand our leadership position and drive real growth for our clients.” “The Trade Desk has earned the trust of the world's leading marketers by helping them navigate an increasingly complex advertising landscape,” said Gavin. “What stands out to me is not only the strength of the platform and vision, but the company's relentless focus on customer success. As both technology and consumer behavior continue to evolve, there is an incredible opportunity to help marketers better understand the value of the open internet and the role The Trade Desk plays in driving growth. I'm thrilled to join Jeff and the team and help amplify that story around the world.” Gavin's appointment follows the recent hiring of Chief Financial Officer Nate Olmstead, underscoring The Trade Desk's continued investment in leadership as the company advances its long-term growth strategy. Anna Sayre, who served as Interim Chief Marketing Officer during the transition, will return to her role as Senior Vice President of Global Brand Marketing. About The Trade Desk The Trade Desk ™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit <a href="https:

VENTURA, Calif.--(BUSINESS WIRE)-- Global advertising technology leader The Trade Desk (NASDAQ: TTD) today announced the appointment of David Haddad to its board of directors. A veteran media and entertainment executive, Haddad brings more than three decades of leadership experience building and scaling global businesses across some of the world's most influential media companies. “David brings a unique combination of operational excellence and deep media expertise that will be invaluable as our industry enters its next chapter,” said Jeff Green, CEO and Co-Founder of The Trade Desk. “Having helped lead some of the most iconic companies in media and entertainment, he understands both how great businesses scale and how premium content creates value. His perspective will strengthen our board as we continue building technology that helps fund and preserve a vibrant open internet.” Haddad most recently spent more than a decade at Warner Bros. Entertainment, a division of Warner Bros. Discovery, where he held several leadership positions, most recently President of WB Games. Prior to Warner Bros., he served as Chief Operating Officer of Activision Blizzard and held senior leadership roles at Vivendi Games, Mattel and Disney, building a career spanning more than three decades across entertainment, consumer products and interactive content. “What Jeff and The Trade Desk have accomplished is remarkable – not only in building a market-leading business, but in helping create a more transparent and effective advertising ecosystem,” said Haddad. “I’m honored to join the board and look forward to supporting the company as it continues to grow, innovate and create value for its clients, partners and shareholders.” Haddad holds a B.S. in Business Administration from Miami University and a M.B.A. from Harvard Business School. About The Trade Desk The Trade Desk ™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook , <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Ftwitter.com%2FTheTradeDesk&esheet=54550448&newsitemid=20260609027801&lan=en-US&anchor=Twitter&index=3&md5=ec58429e99dad4ab207697db1c251609" rel="nofollow" shap

Interim CFO Tahnil Davis to Resume Previous Role as Chief Accounting Officer VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk (NASDAQ: TTD), a leading global advertising technology company, today announced the appointment of Nate Olmstead as Chief Financial Officer, effective July 9, 2026, to drive sustained accelerated growth and scale for the company. Olmstead will report to Jeff Green, The Trade Desk’s CEO and Co-Founder. “From our earliest days, The Trade Desk has focused on building for the long term — for our clients, our partners and the broader open internet,” said Jeff Green. “Nate deeply understands that mission and brings the experience, rigor and leadership to help guide our next phase of growth. I look forward to having him on our leadership team.” Olmstead joins from Penguin Solutions, an artificial intelligence infrastructure and technology solutions company, where he was SVP and CFO. Prior to that, he served as CFO of Logitech International S.A, a multinational company. He also held a number of financial leadership roles during his 16 years at Hewlett Packard Company and Hewlett Packard Enterprise. “The Trade Desk has built a remarkably strong and differentiated business over the past decade, and I admire the commitment to helping shape a better, more open internet,” said Olmstead. “I’m excited to join the team and help support the company’s consistent growth and profitability in the future.” Tahnil Davis, who served as interim CFO, will continue to serve as Chief Accounting Officer, the title she held before taking on the interim role. “I’m very appreciative of Tahnil’s continued commitment to The Trade Desk,” said Jeff Green. “She has been a trusted steward of our finances for over a decade, and I look forward to her continuing to serve as our Chief Accounting Officer and an advisor to both myself and Nate.” An 11-year veteran of the company, Davis will work closely with Olmstead on the transition and report into Olmstead. About The Trade Desk The Trade Desk ™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook , <a href="https://cts.businesswire.com/ct/CT?id=sm

LOS ANGELES--(BUSINESS WIRE)-- The Trade Desk, Inc. (“The Trade Desk,” the “Company” or “we”) (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its first quarter ended March 31, 2026. “Q1 was another strong quarter for The Trade Desk, with revenue growing to $689 million, representing 12% year-over-year growth,” said Jeff Green, CEO and Co-Founder of The Trade Desk. “We’re encouraged by the impact of the strategic upgrades we’ve been making across the company, which contributed to our outperformance in Q1. Despite headwinds in the macro environment, we remain confident in our ability to lead and innovate within the programmatic ecosystem. We’re focused on delivering increasing value to marketers and to help them prioritize objective, transparent and data-driven media buying on the open internet.” First Quarter 2026 Financial Highlights: The following table summarizes the Company’s unaudited consolidated financial results for the three months ended March 31, 2026 and 2025 ($ in millions, except per share amounts): Three Months Ended March 31,

By eliminating silos across channels, the integration enables advertisers to better connect, measure, and optimize full-funnel campaigns NEW YORK--( BUSINESS WIRE )--The Trade Desk, a leading global advertising technology company, today announced a new integration with Pacvue and Skai that allows mutual clients to use Pacvue and Skai services to streamline enterprise activation of programmatic advertising campaigns alongside retail media investments. The integration enables brands and agencies to manage, automate, and optimize campaigns executed on The Trade Desk within Pacvue’s and Skai’s enterprise commerce media platforms, helping marketers coordinate campaign workflows, reporting, and performance insights across channels while breaking down operational silos across teams and platforms. As advertisers increasingly adopt full-funnel strategies that span awareness through conversion, managing programmatic and retail media investments across fragmented platforms has become more complex. The integration with the services offered by Pacvue and Skai addresses that challenge by bringing together upper-funnel programmatic channels, such as connected TV (CTV) and digital audio, with lower-funnel commerce media investments, including retail media and search, in a centralized environment. This enables advertisers to better understand and drive true incrementality across the customer journey, rather than relying solely on last-click attribution. “Advertisers today are looking for more seamless ways to connect their media investments and drive measurable outcomes across the entire customer journey,” said Matthew Fantazier, VP of Data Partnerships at The Trade Desk. “Our integrations with Pacvue and Skai make it easier for brands to coordinate and activate upper-funnel channels like CTV and digital audio with lower-funnel retail media and search – helping them drive more meaningful business outcomes beyond last-click attribution.” Through the integrations with Pacvue and Skai services, advertisers can execute campaigns on The Trade Desk alongside their broader commerce media strategies within Pacvue and Skai, unlocking a more coordinated and efficient approach to full-funnel marketing. “Brands are under increasing pressure to deliver accountable performance across every channel,” said Melissa Burdick, President and Co-founder of Pacvue. “As programmatic and commerce media converge, they need a unified way to plan, execute, and measure across the full funnel. Our integration with The Trade Desk enables advertisers to move beyond siloed optimization and drive more coordinated, incremental growth across the customer journey.” “Marketers need a holistic view of their media investments to drive growth,” said Jeff Cohen, Chief Business Development Officer at Skai. “As the industry shifts to a more agent-driven model, our integration with The Trade Desk helps brands connect upper- and lower-funnel strategies while bringing data into a consistent structure that supports real-time analysis and action across the entire funnel.” With the services offered by Pacvue and Skai, brands and agencies can: Centralize campaign execution by managing programmatic campaigns from The Trade Desk alongside retail media investments within a single platform Access cross-channel reporting to evaluate performance across awareness, engagement, and conversion in one platform Optimize budget allocation and pacing with improved visibility across media investments Apply automation and governance at scale using rule-based controls and workflow tools within Pacvue and Skai Increase operational efficiency by reducing fragmentation across

LOS ANGELES--(BUSINESS WIRE)-- The Trade Desk, Inc. (NASDAQ: TTD), a leading global advertising technology company, today announced that it will release financial results for the first quarter ended March 31, 2026 after the market closes on Thursday, May 7, 2026. The Trade Desk will host a webcast and conference call to discuss first quarter financial results at 2:00 P.M. Pacific Time. Webcast and Conference Call Details When: May 7, 2026 at 2:00 P.M. Pacific Time (5:00 P.M. Eastern Time). Webcast: A live webcast of the call can be accessed from the Investor Relations section of The Trade Desk’s website at http://investors.thetradedesk.com/ . Following the call, a replay will be available on the company’s website. Dial-in: To access the call via telephone in North America, please dial 877-545-0523. For callers outside the United States, please dial 1-973-528-0016. Participants should reference the conference call ID code “998508” after dialing in. Audio replay: An audio replay of the call will be available beginning about two hours after the call. To listen to the replay in the United States, please dial 877-481-4010 (replay code: 53907). Outside the United States, please dial 1-919-882-2331 (replay code: 53907). The audio replay will be available via telephone until May 14, 2026. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on Facebook , Twitter , LinkedIn and <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Fwww.youtube.com%2Fchannel%2FUCepu1fEfXlB39NF13-yiqew&esheet=54520567&newsitemid=20260422832757&lan=en-US&anchor=YouTube&index=6&md5=3e4cea011786e25741e090a9412ca6f5" rel="nofollow" shape="rect

VENTURA, Calif.--(BUSINESS WIRE)-- The Trade Desk (Nasdaq: TTD), the world’s leading independent advertising technology company, today announced the appointment of Drew Vollero to its board of directors. Vollero brings deep financial and operational expertise, with a proven track record of helping high-growth technology companies scale and navigate complex market dynamics. With more than three decades of experience across public and private markets, he brings a strong perspective on long-term value creation and disciplined growth. Vollero currently serves as Reddit’s first Chief Financial Officer (CFO), where he has built and scaled its financial infrastructure and guided the company through a successful IPO in March 2024. Prior to Reddit, Vollero was the CFO of Allied Universal, the largest U.S. security and facility services firm. In addition, he served as Snapchat’s first CFO, guiding its IPO and transition to a public company. During his tenure at Snap, Vollero led financial strategy and operational efficiency through periods of significant transformation and expansion. “Drew’s extensive experience as CFO and his ability to guide organizations through periods of growth make him an exceptional addition to our board,” said Jeff Green, CEO and Co-founder, The Trade Desk. “His financial acumen, strategic mindset, and leadership across some of the most dynamic companies in technology will be invaluable as we continue to scale globally and deliver long-term value for our clients and shareholders.” “I’m excited to join The Trade Desk board at such a pivotal time in its growth journey,” said Vollero. “The Trade Desk has built a strong foundation and powerful platform grounded in innovation for its advertising clients. I look forward to partnering with Jeff and the leadership team to help drive momentum and shape the future of the advertising ecosystem.” Vollero began his career in corporate finance and held various financial, operational, and business development roles at Mattel and Pepsi. He has a B.A. in mathematics and economics from Yale University, graduating magna cum laude, and an M.S. in management from Oxford University. About The Trade Desk The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow us on <a href="https://cts.businesswire.com/ct/CT?id=smartlink&url=https%3A%2F%2Furldefense.proofpoint.com%2Fv2%2Furl%3Fu%3Dhttps-3A__www.facebook.com_TheTradeDesk%26d%3DDwMGaQ%26c%3DeuGZstcaTDllvimEN8b7jXrwqOf-v5A_CdpgnVfiiMM%26r%3DhdTKIiDJdOViuy4zCHOq-A%26m%3DOpf7LAE014O3hN4KdCqEw-KjV3yt4jQXIWWiJEHhHrA%26s%3DMgKSyF3jQr6yJPeCRghcHKuU0cHzFZidI7Q7BE1yw0Q%26e%3D&esheet=54464582&newsitemid=20260325309271&lan=en-US&anchor=Facebook&

The Trade Desk also announced an additional share repurchase authorization, bringing the total amount of authorized future repurchases to $500 million of its Class A common stock. LOS ANGELES--(BUSINESS WIRE)-- The Trade Desk, Inc. (“The Trade Desk,” the “Company” or “we”) (NASDAQ: TTD), a provider of a global technology platform for buyers of advertising, today announced financial results for its fourth quarter and fiscal year ended December 31, 2025. “The Trade Desk delivered $2.9 billion in revenue in 2025 while continuing to generate significant profitability and cash flow,” said Jeff Green, Co-Founder and CEO of The Trade Desk. “We executed against a backdrop of macro uncertainty while making some of the most meaningful upgrades in our company’s history. As advertisers increasingly prioritize measurable outcomes and data-driven decisioning over cheap reach, our role as an objective platform becomes even more important. With continued innovation across Kokai, retail data, and the supply chain, we are well positioned to capture greater share of the global advertising market in 2026 and beyond.” Fourth Quarter and Full Year 2025 Financial Highlights: The following table summarizes the Company’s unaudited consolidated financial results for the three and twelve months ended December 31, 2025 and 2024 ($ in millions, except per share amounts): Three Months Ended December 31, Year Ended December 31, <td class="bwvertalignb bwsinglebottom bwpadl0 bwpadr0 bwpadb3 bwalignr b

The Ventura Ecosystem aims to unite global TV operating systems and industry partners to create a more transparent, collaborative, and revenue-optimized marketplace for CTV advertising VENTURA, Calif.--(BUSINESS WIRE)-- Today, The Trade Desk’s Ventura, the platform built for a fairer and more transparent streaming ecosystem, takes the next step in its vision to optimize programmatic advertising in connected TV (CTV) with the launch of the Ventura Ecosystem. The Ventura Ecosystem is an industry collaboration that brings global TV operating systems and streaming platforms together to create a more transparent and revenue‑optimized marketplace, so the industry can continue to grow and thrive. Through the Ventura Ecosystem, participants can leverage Ventura’s monetization toolset to help unlock more revenue opportunities and realize the full value of CTV advertising. V (previously VIDAA TV OS) powers more than 50 million connected devices worldwide, and Nexxen, a global unified advertising technology platform with deep expertise in data and advanced TV, are the first companies to join the Ventura Ecosystem. “While media consolidation may receive the attention, streaming’s future depends on something else: a healthy ecosystem with fair platforms and advertising that works,” said Matthew Henick, SVP, Consumer Products, The Trade Desk. “Most TV operating systems today are owned by companies that are focused on their own agendas, rather than strengthening the broader marketplace and creating winning opportunities for everyone. The Ventura Ecosystem is different; we’re building it together with contributors, like V and Nexxen, to create an open marketplace centered around collaboration and delivering value to all Ventura Ecosystem participants.” V and Nexxen Join the Ventura Ecosystem Beginning today, TV operating system V and global advertising technology platform, Nexxen, have signed on as the first Ventura Ecosystem collaborators. Last year, Nexxen introduced the ability to programmatically activate premium native smart TV advertising through a strategic multiyear agreement with the V operating system across many OEM’s, inclusive of Hisense and Toshiba televisions. Now, programmatic access to that CTV inventory is also available through Nexxen, with plans to be powered by the Ventura Ecosystem. “When I met with The Trade Desk, I realized we share a similar vision: offer advertisers and industry partners a more open and equitable OS and advertising supply chain. That’s the promise of V as an independent TV OS. This is the beginning of a great journey for V, Nexxen and The Trade Desk’s Ventura,” said Guy Edri, CEO, V. “With last year’s launch of programmatic activation capabilities in our growing CTV OEM marketplace, led by V (previously VIDAA), Nexxen has assumed a leadership role in an industry that historically lacked standardization, transparency and efficiency. Leveraging our full-stack ad tech platform, we are innovating in ways that enable CTV OEMs to monetize their inventory, and buyers to seamlessly reach highly engaged audiences at moments of key decision-making,” said Ofer Druker, CEO, Nexxen. “In aligning with The Trade Desk’s Ventura, we are intentionally and broadly opening the opportunity. Our agreement represents the next major step in evolving the ways CTV is bought for the better.” Lightweight Integration to Help Maximize Impact Integration with the Ventura Ecosystem is simple. The Ventura monetization engine can be activated with minimal effort to unlock revenue quickly, while participating operating syste

The partnership democratises access to retail data, offering advertisers access for the first time to THG’s Cult Beauty and LOOKFANTASTIC data on a self-serve basis THG PLC, today announces a strategic partnership with global advertising technology leader, The Trade Desk. For the first time, media buyers (advertisers and agencies) can access THG’s segments from Cult Beauty and LOOKFANTASTIC via self-serve across the entire digital ecosystem on The Trade Desk’s media-buying Kokai platform. The new offering meets a growing market demand for increasingly personalised, effective and transparent campaigns, based on high-quality data from real-world commerce. Advertisers will have direct access to a variety of quality audience segments across the full funnel – from high-value and budget shoppers to intent-driven browsers and lapsed audiences spanning nutrition, skincare, makeup, haircare and fragrance categories. Marketers will benefit from more precise targeting to help meet both brand

The Company also reaffirms its Fourth Quarter guidance, Announces Date of Fourth Quarter 2025 Financial Results and Conference Call The Trade Desk (NASDAQ: TTD), the world’s leading independent advertising technology company, today announced the appointment of Tahnil Davis as Interim Chief Financial Officer (CFO), effective January 24, while the Company conducts a search for a permanent successor. Davis currently serves as the company’s Chief Accounting Officer and has been with The Trade Desk for nearly 11 years. She succeeds Alex Kayyal. Davis will report to Jeff Green, The Trade Desk’s CEO and Co-Founder. Davis brings deep expertise in financial management across domestic and international markets, with extensive experience in high-growth software and internet services companies. Throughout her tenure at The Trade Desk, she has played a critical role in building the company’s financial and operational infrastructure and supporting corporate governance. “Tahnil is an exceptionally

Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis among first to support The Trade Desk, a leading global advertising technology company, today announced broad support from publishing partners for OpenAds , a new auction environment that enables a direct, high-integrity, and transparent option for publishers and sellers. Leading publishers AccuWeather, The Arena Group, BuzzFeed, the Guardian, Hearst Magazines, Hearst TV, Newsweek, People Inc., and Ziff Davis are among the first publishers to announce their support for OpenAds. As more advertisers fully embrace programmatic advertising, they are demanding digital advertising auctions that prioritize transparency, visibility, and signal. OpenAds is designed to deliver a high-integrity and transparent auction and, in doing so, incentivizes healthy supply chain dynamics across the advertising technology ecosystem. “OpenAds represents a major advance