Keystone Financial Planning, Inc.

CIK

1596906

Location

CLEVELAND, OH

Portfolio Value

Small $146,439,482

Diversification

Diversified

Filing Date

Global Rank

#4,881 / 8,603 ▼ 58 · as of Mar 2026

Top Industry

Tobacco 15.5%

3Y Alpha vs SPY

-2.3%

Period ended 3 months ago

Filed Apr 9, 2026 · 3mo

25 quarters · since Mar 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+69.2%

SPY

+76.0%

Annualised alpha

-1.6%

Max drawdown

−9.9%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

35 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

8.2%

+0.1 pts

Top 5

36.2%

−0.6 pts

Top 10

64.8%

+0.5 pts

HHI

518

Diversified+6

Portfolio Trend

25 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Financial Services	27.1%	$39,735,493	6
Consumer Defensive	24.7%	$36,183,317	7
Technology	13.2%	$19,399,487	5
Healthcare	13.0%	$19,055,585	7
Communication Services	9.5%	$13,914,148	2
Industrials	3.9%	$5,664,896	2
Consumer Cyclical	3.8%	$5,504,690	3
Energy	3.5%	$5,149,741	1
Utilities	1.3%	$1,832,125	2

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

7 positions

Ticker	Company	Δ Shares	Shares	Value
USB	US Bancorp De	+3,498	224,348	$11,668,339
T	At&T Inc.	+2,596	66,109	$1,916,499
BEN	Franklin Resources Inc	+2,344	105,886	$2,501,027
GSK	GSK plc	+1,432	6,084	$335,775
VZ	Verizon Communications Inc	+1,253	238,997	$11,997,649
PNW	Pinnacle West Capital Corp	+831	13,957	$1,406,167
TJX	Tjx Companies Inc /De/	+12	4,240	$677,128
No positions match the current search.

Trimmed

Positions the filer reduced

6 positions

Ticker	Company	Δ Shares	Shares	Value
CVX	Chevron Corp	−52,228	24,890	$5,149,741
PM	Philip Morris International Inc.	−42,566	35,358	$5,846,091
HLN	Haleon plc	−1,861	52,505	$525,575
CSCO	Cisco Systems, Inc.	−344	48,976	$3,800,047
PEG	Public Service Enterprise Group Inc	−144	5,262	$425,958
CME	Cme Group Inc.	−4	32,037	$9,462,127
No positions match the current search.

New Positions

Positions the filer opened this quarter

1 positions

Ticker	Company	Shares	Value	Open
UL	Unilever PLC	152,882	$8,709,687
No positions match the current search.

Sold Out

Positions the filer fully exited

4 positions

Ticker	Company	Shares	Value
DEO	Diageo PLC	87,558	$7,553,628
JNJ	Johnson & Johnson	9,569	$1,980,304
EMR	Emerson Electric Co	4,582	$608,123
VTRS	Viatris Inc	25,402	$316,254
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

35 positions · $146,439,482 total · as of Mar 31, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
VZ	Verizon Communications Inc Communication Services	Added	238,997	+1,253	$11,997,649	+23.9%	8.19%
USB	US Bancorp De Financial Services	Added	224,348	+3,498	$11,668,339	−1.0%	7.97%
MSFT	Microsoft Corp Technology	Held	26,868	0	$9,945,727	−23.5%	6.79%
BTI	British American Tobacco p.l.c. Consumer Defensive	Held	167,249	0	$9,779,049	+3.3%	6.68%
BMY	Bristol Myers Squibb Co Healthcare	Held	159,523	0	$9,675,069	+12.4%	6.61%
BNS	Bank Of Nova Scotia Financial Services	Held	139,101	0	$9,641,090	−5.9%	6.58%
CME	Cme Group Inc. Financial Services	Reduced	32,037	-4	$9,462,127	+8.1%	6.46%
UL	Unilever PLC Consumer Defensive	NEW	152,882	NEW	$8,709,687	NEW	5.95%
MO	Altria Group, Inc. Consumer Defensive	Held	107,203	0	$7,074,325	+14.4%	4.83%
PFE	Pfizer Inc Healthcare	Held	246,382	0	$6,918,406	+12.8%	4.72%
TROW	Price T Rowe Group Inc Financial Services	Held	68,518	0	$6,176,212	−12.0%	4.22%
PM	Philip Morris International Inc. Consumer Defensive	Reduced	35,358	-42,566	$5,846,091	−53.2%	3.99%
CVX	Chevron Corp Energy	Reduced	24,890	-52,228	$5,149,741	−56.2%	3.52%
UPS	United Parcel Service Inc Industrials	Held	45,768	0	$4,502,655	−0.8%	3.07%
CSCO	Cisco Systems, Inc. Technology	Reduced	48,976	-344	$3,800,047	+0.0%	2.59%
QCOM	Qualcomm Inc/De Technology	Held	26,197	0	$3,373,649	−24.7%	2.30%
KO	Coca Cola Co Consumer Defensive	Held	35,697	0	$2,714,756	+8.8%	1.85%
MCD	Mcdonalds Corp Consumer Cyclical	Held	8,468	0	$2,631,769	+1.7%	1.80%
BEN	Franklin Resources Inc Financial Services	Added	105,886	+2,344	$2,501,027	+1.1%	1.71%
GPC	Genuine Parts Co Consumer Cyclical	Held	20,764	0	$2,195,793	−14.0%	1.50%
IBM	International Business Machines Corp Technology	Held	8,519	0	$2,064,920	−18.2%	1.41%
T	At&T Inc. Communication Services	Added	66,109	+2,596	$1,916,499	+21.5%	1.31%
PNW	Pinnacle West Capital Corp Utilities	Added	13,957	+831	$1,406,167	+20.8%	0.96%
PG	PROCTER & GAMBLE Co Consumer Defensive	Held	9,021	0	$1,302,993	+0.8%	0.89%
LMT	Lockheed Martin Corp Industrials	Held	1,923	0	$1,162,241	+25.0%	0.79%
SNY	Sanofi Healthcare	Held	22,016	0	$1,060,730	−0.6%	0.72%
CL	Colgate Palmolive Co Consumer Defensive	Held	8,875	0	$756,416	+7.9%	0.52%
TJX	Tjx Companies Inc /De/ Consumer Cyclical	Added	4,240	+12	$677,128	+4.3%	0.46%
HLN	Haleon plc Healthcare	Reduced	52,505	-1,861	$525,575	−4.4%	0.36%
PEG	Public Service Enterprise Group Inc Utilities	Reduced	5,262	-144	$425,958	−1.9%	0.29%
GSK	GSK plc Healthcare	Added	6,084	+1,432	$335,775	+47.2%	0.23%
CVS	CVS HEALTH Corp Healthcare	Held	4,521	0	$324,698	−9.5%	0.22%
BAC	Bank Of America Corp /De/ Financial Services	Held	5,881	0	$286,698	−11.4%	0.20%
AMGN	Amgen Inc Healthcare	Held	612	0	$215,332	+7.5%	0.15%
ACN	Accenture plc Technology	Held	1,085	0	$215,144	−26.1%	0.15%