Investment Counsel Inc.

CIK

1670053

Location

Petoskey, MI

Portfolio Value

Small $137,999,285

Diversification

Diversified

Filing Date

Global Rank

#4,731 / 6,038 ▼ 196 · as of Mar 2021

Top Industry

Drug Manufacturers - General 9.8%

Period ended 5 years ago

Filed Apr 12, 2021 · 5y

5 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Unknown

Portfolio style

Measured from the filed 13F common-share book for Mar 31, 2021, never from the firm's own description.

Style

Diversified active

Top 10 weight 55.6%, 13.7 effective positions, active share 64.6% against the Dow Jones Industrial Average as of 2021-04-30; it meets none of the index-like, systematic-like or concentrated tests

Turnover

Low turnover

2.8% over the last four quarters (under 30%)

Horizon

Horizon unknown

The value-weighted holding period is at least 5.0 quarters, but 96.3% of the book was already held when coverage starts

Closest benchmark: the Dow Jones Industrial Average as of 2021-04-30, active share 64.6%; sector active share 19.8% against the combined 13F book's sector weights.

Over time 5 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

50 tracked positions · as of Mar 31, 2021 · Δ vs Dec 31, 2020

Top Position

23.1%

+0.4 pts

Top 5

39.8%

−0.6 pts

Top 10

55.6%

+0.4 pts

HHI

728

Diversified+15

Portfolio Trend

5 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2021

Sector	% Portfolio	Value	Positions
Unclassified	26.0%	$35,934,782	7
Technology	16.8%	$23,212,035	6
Healthcare	15.9%	$22,001,737	11
Consumer Defensive	10.9%	$14,993,120	6
Consumer Cyclical	10.4%	$14,328,513	4
Industrials	6.4%	$8,843,654	4
Financial Services	5.3%	$7,281,578	3
Communication Services	4.6%	$6,334,105	5
Basic Materials	1.9%	$2,608,584	1
Energy	1.0%	$1,331,419	2
Utilities	0.8%	$1,129,758	1

Last Quarter's Activity

Export CSV

Mar 31, 2021 vs Dec 31, 2020

Added To

Positions the filer increased

7 positions

Ticker	Company	Δ Shares	Shares	Value
VCSH	VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND	+2,200	386,189	$31,860,592
FISV	Fiserv Inc	+1,350	7,225	$860,064
AMAT	Applied Materials Inc	+1,200	10,450	$1,396,120
LHX	L3harris Technologies, Inc.	+250	5,397	$1,093,863
BMY	Bristol Myers Squibb Co	+100	22,157	$1,398,771
AMZN	Amazon Com Inc	+50	410	$1,268,572
SPY	Spdr S&P 500 ETF Trust	+10	5,807	$2,301,488
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
MRK	Merck & Co., Inc.	−6,879	31,206	$2,405,671
SYY	Sysco Corp	−6,477	15,901	$1,252,044
BP	Bp PLC	−4,346	19,885	$484,199
AAPL	Apple Inc.	−4,250	55,578	$6,788,852
WAT	Waters Corp	−4,121	8,155	$2,317,406
INTC	Intel Corp	−3,450	70,572	$4,516,608
PEP	Pepsico Inc	−2,947	19,047	$2,694,198
MSFT	Microsoft Corp	−2,903	24,523	$5,781,787
XOM	ExxonMobil Holdings Corp	−2,830	15,175	$847,220
JNJ	Johnson & Johnson	−2,664	26,953	$4,429,725
WMT	Walmart Inc.	−2,500	23,397	$3,178,016
NKE	NIKE, Inc.	−2,340	42,476	$5,644,635
CVS	CVS HEALTH Corp	−2,000	20,200	$1,519,646
SYK	Stryker Corp	−1,950	3,932	$957,756
T	At&T Inc.	−1,881	19,537	$591,384
SO	Southern Co	−1,500	18,175	$1,129,758
PG	PROCTER & GAMBLE Co	−1,500	29,787	$4,034,053
MMM	3M Co	−1,370	11,782	$2,270,156
DIS	Walt Disney Co	−1,275	2,467	$455,210
JPM	Jpmorgan Chase & Co	−1,250	27,194	$4,139,742
ADP	Automatic Data Processing Inc	−1,200	23,501	$4,429,233
ITW	Illinois Tool Works Inc	−1,100	18,765	$4,156,822
ZBH	Zimmer Biomet Holdings, Inc.	−990	5,305	$849,224
APD	Air Products & Chemicals, Inc.	−871	9,272	$2,608,584
AMGN	Amgen Inc	−550	7,151	$1,779,240
No positions match the current search.

New Positions

Positions the filer opened this quarter

No qualifying positions this quarter.

Sold Out

Positions the filer fully exited

3 positions

Ticker	Company	Shares	Value
CHD	Church & Dwight Co Inc	3,365	$293,528
CVX	Chevron Corp	3,462	$292,365
GIS	General Mills Inc	4,087	$240,315
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

50 tracked positions · $137,999,285 total · filing declares 51 positions · $142,130,000 · as of Mar 31, 2021

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
VCSH	VANGUARD SHORT-TERM CORPORATE BOND INDEX FUND	Added	386,189	+2,200	$31,860,592	−0.3%	5+	before history	23.09%
AAPL	Apple Inc. Technology	Reduced	55,578	-4,250	$6,788,852	−14.5%	5+	before history	4.92%
MSFT	Microsoft Corp Technology	Reduced	24,523	-2,903	$5,781,787	−5.2%	5+	before history	4.19%
NKE	NIKE, Inc. Consumer Cyclical	Reduced	42,476	-2,340	$5,644,635	−11.0%	5+	before history	4.09%
INTC	Intel Corp Technology	Reduced	70,572	-3,450	$4,516,608	+22.5%	5+	before history	3.27%
JNJ	Johnson & Johnson Healthcare	Reduced	26,953	-2,664	$4,429,725	−5.0%	5+	before history	3.21%
ADP	Automatic Data Processing Inc Technology	Reduced	23,501	-1,200	$4,429,233	+1.8%	5+	before history	3.21%
GOOG	Alphabet Inc. Communication Services	Reduced	2,017	-55	$4,172,000	+14.9%	5+	before history	3.02%
ITW	Illinois Tool Works Inc Industrials	Reduced	18,765	-1,100	$4,156,822	+2.6%	5+	before history	3.01%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	27,194	-1,250	$4,139,742	+14.5%	5+	before history	3.00%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	29,787	-1,500	$4,034,053	−7.3%	5+	before history	2.92%
MCD	Mcdonalds Corp Consumer Cyclical	Reduced	17,159	-350	$3,846,018	+2.4%	5+	before history	2.79%
ABT	Abbott Laboratories Healthcare	Held	31,549	0	$3,780,832	+9.5%	5+	before history	2.74%
HD	Home Depot, Inc. Consumer Cyclical	Reduced	11,693	-270	$3,569,288	+12.3%	5+	before history	2.59%
WMT	Walmart Inc. Consumer Defensive	Reduced	23,397	-2,500	$3,178,016	−14.9%	5+	before history	2.30%
PEP	Pepsico Inc Consumer Defensive	Reduced	19,047	-2,947	$2,694,198	−17.4%	5+	before history	1.95%
APD	Air Products & Chemicals, Inc. Basic Materials	Reduced	9,272	-871	$2,608,584	−5.9%	5+	before history	1.89%
MRK	Merck & Co., Inc. Healthcare	Reduced	31,206	-6,879	$2,405,671	−22.8%	5+	before history	1.74%
WAT	Waters Corp Healthcare	Reduced	8,155	-4,121	$2,317,406	−23.7%	5+	before history	1.68%
SPY	Spdr S&P 500 ETF Trust	Added	5,807	+10	$2,301,488	+6.2%	5+	before history	1.67%
MMM	3M Co Industrials	Reduced	11,782	-1,370	$2,270,156	−1.2%	5+	before history	1.65%
KO	Coca Cola Co Consumer Defensive	Reduced	42,516	-275	$2,241,018	−4.5%	5+	before history	1.62%
AXP	American Express Co Financial Services	Held	15,458	0	$2,186,379	+17.0%	5+	before history	1.58%
AMGN	Amgen Inc Healthcare	Reduced	7,151	-550	$1,779,240	+0.5%	5+	before history	1.29%
MDT	Medtronic plc Healthcare	Reduced	13,590	-100	$1,605,386	+0.1%	5+	before history	1.16%
KMB	Kimberly Clark Corp Consumer Defensive	Reduced	11,462	-100	$1,593,791	+2.2%	5+	before history	1.15%
CVS	CVS HEALTH Corp Healthcare	Reduced	20,200	-2,000	$1,519,646	+0.2%	4	$62.97	1.10%
BMY	Bristol Myers Squibb Co Healthcare	Added	22,157	+100	$1,398,771	+2.2%	5+	before history	1.01%
AMAT	Applied Materials Inc Technology	Added	10,450	+1,200	$1,396,120	+74.9%	4	$60.53	1.01%
SWK	Stanley Black & Decker, Inc. Industrials	Reduced	6,625	-350	$1,322,813	+6.2%	4	$120.65	0.96%
AMZN	Amazon Com Inc Consumer Cyclical	Added	410	+50	$1,268,572	+8.2%	5+	before history	0.92%
SYY	Sysco Corp Consumer Defensive	Reduced	15,901	-6,477	$1,252,044	−24.7%	5+	before history	0.91%
SO	Southern Co Utilities	Reduced	18,175	-1,500	$1,129,758	−6.5%	5+	before history	0.82%
LHX	L3harris Technologies, Inc. Industrials	Added	5,397	+250	$1,093,863	+12.4%	5+	before history	0.79%
UNH	Unitedhealth Group Inc Healthcare	Held	2,575	0	$958,080	+6.1%	5+	before history	0.69%
SYK	Stryker Corp Healthcare	Reduced	3,932	-1,950	$957,756	−33.6%	5+	before history	0.69%
BRK-B	Berkshire Hathaway Inc Financial Services	Held	3,740	0	$955,457	+10.2%	5+	before history	0.69%
FISV	Fiserv Inc	Added	7,225	+1,350	$860,064	+28.6%	4	$104.11	0.62%
ZBH	Zimmer Biomet Holdings, Inc. Healthcare	Reduced	5,305	-990	$849,224	−12.5%	5+	before history	0.62%
XOM	ExxonMobil Holdings Corp Energy	Reduced	15,175	-2,830	$847,220	+14.2%	5+	before history	0.61%
GOOGL	Alphabet Inc. Communication Services	Held	359	0	$740,444	+17.7%	5+	before history	0.54%
T	At&T Inc. Communication Services	Reduced	19,537	-1,881	$591,384	−4.0%	5+	before history	0.43%
BP	Bp PLC Energy	Reduced	19,885	-4,346	$484,199	−2.6%	5+	before history	0.35%
JNK	State Street(R) SPDR(R) Bloomberg High Yield Bond ETF	Reduced	4,433	-313	$482,310	−6.7%	5+	before history	0.35%
DIS	Walt Disney Co Communication Services	Reduced	2,467	-1,275	$455,210	−32.9%	5+	before history	0.33%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Held	2,082	0	$430,328	+6.2%	5+	before history	0.31%
VZ	Verizon Communications Inc Communication Services	Reduced	6,450	-100	$375,067	−2.5%	5+	before history	0.27%
IBM	International Business Machines Corp Technology	Held	2,247	0	$299,435	+5.9%	5+	before history	0.22%
IVV	iShares Core S&P 500 ETF	Held	630	0	$0	—	3	unpriced	0.00%
LQD	iShares iBoxx $ Investment Grade Corporate Bond ETF	Held	2,483	0	$0	—	5+	before history	0.00%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.