Investment Counsel Inc.

CIK

1670053

Location

Petoskey, MI

Portfolio Value

Micro $95,514,751

Diversification

Diversified

Filing Date

Global Rank

#4,218 / 5,905 ▼ 142 · as of Mar 2021

Top Industry

Drug Manufacturers - General 10.7%

3Y Alpha vs SPY

-6.9%

Period ended 5 years ago

Filed Apr 12, 2021 · 5y

5 quarters · since Mar 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+47.9%

SPY

+76.0%

Annualised alpha

-6.8%

Max drawdown

−14.5%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

43 positions · as of Mar 31, 2021 · Δ vs Dec 31, 2020

Top Position

7.1%

−0.9 pts

Top 5

28.4%

−1.3 pts

Top 10

50.0%

+0.6 pts

HHI

365

Diversified−4

Portfolio Trend

5 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2021

Sector	% Portfolio	Value	Positions
Technology	24.3%	$23,198,866	6
Healthcare	22.9%	$21,866,819	11
Consumer Cyclical	13.7%	$13,123,369	4
Consumer Defensive	13.5%	$12,874,442	6
Industrials	8.9%	$8,471,621	4
Financial Services	7.6%	$7,281,578	3
Unclassified	3.3%	$3,161,552	2
Basic Materials	2.7%	$2,608,584	1
Communication Services	1.4%	$1,313,963	4
Utilities	1.2%	$1,129,758	1
Energy	0.5%	$484,199	1

Last Quarter's Activity

Export CSV

Mar 31, 2021 vs Dec 31, 2020

Added To

Positions the filer increased

6 positions

Ticker	Company	Δ Shares	Shares	Value
FISV	Fiserv Inc	+1,350	7,225	$860,064
AMAT	Applied Materials Inc /De	+1,200	10,450	$1,396,120
LHX	L3harris Technologies, Inc. /De/	+250	5,397	$1,093,863
BMY	Bristol Myers Squibb Co	+100	22,157	$1,398,771
AMZN	Amazon Com Inc	+50	410	$63,428
SPY	Spdr S&P 500 ETF Trust	+10	5,807	$2,301,488
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
MRK	Merck & Co., Inc.	−6,879	31,206	$2,295,488
SYY	Sysco Corp	−6,477	15,901	$1,252,044
BP	Bp PLC	−4,346	19,885	$484,199
AAPL	Apple Inc.	−4,250	55,578	$6,788,852
WAT	Waters Corp /De/	−4,121	8,155	$2,317,406
INTC	Intel Corp	−3,450	70,572	$4,516,608
PEP	Pepsico Inc	−2,947	19,047	$2,694,198
MSFT	Microsoft Corp	−2,903	24,523	$5,781,787
JNJ	Johnson & Johnson	−2,664	26,953	$4,429,725
WMT	Walmart Inc.	−2,500	23,397	$1,059,338
NKE	NIKE, Inc.	−2,340	42,476	$5,644,635
CVS	CVS HEALTH Corp	−2,000	20,200	$1,519,646
SYK	Stryker Corp	−1,950	3,932	$957,756
T	At&T Inc.	−1,881	19,537	$446,664
PG	PROCTER & GAMBLE Co	−1,500	29,787	$4,034,053
SO	Southern Co	−1,500	18,175	$1,129,758
MMM	3M Co	−1,370	11,782	$1,898,123
DIS	Walt Disney Co	−1,275	2,467	$455,210
JPM	Jpmorgan Chase & Co	−1,250	27,194	$4,139,742
ADP	Automatic Data Processing Inc	−1,200	23,501	$4,429,233
ITW	Illinois Tool Works Inc	−1,100	18,765	$4,156,822
ZBH	Zimmer Biomet Holdings, Inc.	−990	5,305	$824,489
APD	Air Products & Chemicals, Inc.	−871	9,272	$2,608,584
AMGN	Amgen Inc	−550	7,151	$1,779,240
SWK	Stanley Black & Decker, Inc.	−350	6,625	$1,322,813
No positions match the current search.

New Positions

Positions the filer opened this quarter

No qualifying positions this quarter.

Sold Out

Positions the filer fully exited

3 positions

Ticker	Company	Shares	Value
CHD	Church & Dwight Co Inc /De/	3,365	$293,528
CVX	Chevron Corp	3,462	$292,365
GIS	General Mills Inc	4,087	$240,315
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

43 positions · $95,514,751 total · as of Mar 31, 2021

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Reduced	55,578	-4,250	$6,788,852	−14.5%	7.11%
MSFT	Microsoft Corp Technology	Reduced	24,523	-2,903	$5,781,787	−5.2%	6.05%
NKE	NIKE, Inc. Consumer Cyclical	Reduced	42,476	-2,340	$5,644,635	−11.0%	5.91%
INTC	Intel Corp Technology	Reduced	70,572	-3,450	$4,516,608	+22.5%	4.73%
JNJ	Johnson & Johnson Healthcare	Reduced	26,953	-2,664	$4,429,725	−5.0%	4.64%
ADP	Automatic Data Processing Inc Technology	Reduced	23,501	-1,200	$4,429,233	+1.8%	4.64%
ITW	Illinois Tool Works Inc Industrials	Reduced	18,765	-1,100	$4,156,822	+2.6%	4.35%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	27,194	-1,250	$4,139,742	+14.5%	4.33%
PG	PROCTER & GAMBLE Co Consumer Defensive	Reduced	29,787	-1,500	$4,034,053	−7.3%	4.22%
MCD	Mcdonalds Corp Consumer Cyclical	Reduced	17,159	-350	$3,846,018	+2.4%	4.03%
ABT	Abbott Laboratories Healthcare	Held	31,549	0	$3,780,832	+9.5%	3.96%
HD	Home Depot, Inc. Consumer Cyclical	Reduced	11,693	-270	$3,569,288	+12.3%	3.74%
PEP	Pepsico Inc Consumer Defensive	Reduced	19,047	-2,947	$2,694,198	−17.4%	2.82%
APD	Air Products & Chemicals, Inc. Basic Materials	Reduced	9,272	-871	$2,608,584	−5.9%	2.73%
WAT	Waters Corp /De/ Healthcare	Reduced	8,155	-4,121	$2,317,406	−23.7%	2.43%
SPY	Spdr S&P 500 ETF Trust	Added	5,807	+10	$2,301,488	+6.2%	2.41%
MRK	Merck & Co., Inc. Healthcare	Reduced	31,206	-6,879	$2,295,488	−22.8%	2.40%
KO	Coca Cola Co Consumer Defensive	Reduced	42,516	-275	$2,241,018	−4.5%	2.35%
AXP	American Express Co Financial Services	Held	15,458	0	$2,186,379	+17.0%	2.29%
MMM	3M Co Industrials	Reduced	11,782	-1,370	$1,898,123	−1.2%	1.99%
AMGN	Amgen Inc Healthcare	Reduced	7,151	-550	$1,779,240	+0.5%	1.86%
MDT	Medtronic plc Healthcare	Reduced	13,590	-100	$1,605,386	+0.1%	1.68%
KMB	Kimberly Clark Corp Consumer Defensive	Reduced	11,462	-100	$1,593,791	+2.2%	1.67%
CVS	CVS HEALTH Corp Healthcare	Reduced	20,200	-2,000	$1,519,646	+0.2%	1.59%
BMY	Bristol Myers Squibb Co Healthcare	Added	22,157	+100	$1,398,771	+2.2%	1.46%
AMAT	Applied Materials Inc /De Technology	Added	10,450	+1,200	$1,396,120	+74.9%	1.46%
SWK	Stanley Black & Decker, Inc. Industrials	Reduced	6,625	-350	$1,322,813	+6.2%	1.38%
SYY	Sysco Corp Consumer Defensive	Reduced	15,901	-6,477	$1,252,044	−24.7%	1.31%
SO	Southern Co Utilities	Reduced	18,175	-1,500	$1,129,758	−6.5%	1.18%
LHX	L3harris Technologies, Inc. /De/ Industrials	Added	5,397	+250	$1,093,863	+12.4%	1.15%
WMT	Walmart Inc. Consumer Defensive	Reduced	23,397	-2,500	$1,059,338	−14.9%	1.11%
UNH	Unitedhealth Group Inc Healthcare	Held	2,575	0	$958,080	+6.1%	1.00%
SYK	Stryker Corp Healthcare	Reduced	3,932	-1,950	$957,756	−33.6%	1.00%
BRK-B	Berkshire Hathaway Inc Financial Services	Held	3,740	0	$955,457	+10.2%	1.00%
FISV	Fiserv Inc	Added	7,225	+1,350	$860,064	+28.6%	0.90%
ZBH	Zimmer Biomet Holdings, Inc. Healthcare	Reduced	5,305	-990	$824,489	−12.5%	0.86%
BP	Bp PLC Energy	Reduced	19,885	-4,346	$484,199	−2.6%	0.51%
DIS	Walt Disney Co Communication Services	Reduced	2,467	-1,275	$455,210	−32.9%	0.48%
T	At&T Inc. Communication Services	Reduced	19,537	-1,881	$446,664	−4.0%	0.47%
VZ	Verizon Communications Inc Communication Services	Reduced	6,450	-100	$375,067	−2.5%	0.39%
IBM	International Business Machines Corp Technology	Held	2,247	0	$286,266	+5.9%	0.30%
AMZN	Amazon Com Inc Consumer Cyclical	Added	410	+50	$63,428	+8.2%	0.07%
GOOGL	Alphabet Inc. Communication Services	Held	359	0	$37,022	+17.7%	0.04%