Matthew Goff Investment Advisor, LLC
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Portfolio style
Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.
Closest benchmark: the S&P 500 as of 2026-06-30, active share 75.6%; sector active share 38.6% against the combined 13F book's sector weights.
Over time 26 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
107 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026Portfolio Trend
Sector Breakdown
As of Sep 30, 2026| Sector | % Portfolio | Value |
|---|---|---|
| Financial Services | 28.6% | $146,939,097 |
| Technology | 23.2% | $119,173,583 |
| Unclassified | 15.7% | $80,688,806 |
| Communication Services | 10.0% | $51,377,956 |
| Healthcare | 8.1% | $41,769,487 |
| Industrials | 7.9% | $40,787,972 |
| Consumer Defensive | 4.8% | $24,603,194 |
| Energy | 1.3% | $6,604,900 |
| Consumer Cyclical | 0.4% | $2,046,339 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| BSCS | Invesco BulletShares 2028 Corporate Bond ETF | +46,090 | 202,278 | $4,070,844 | |
| BKLN | Invesco Ltd. | +35,600 | 482,790 | $0 | |
| IBTI | iShares iBonds Dec 2028 Term Treasury ETF | +28,709 | 76,669 | $0 | |
| MSFT | Microsoft Corp | +26,234 | 135,815 | $69,659,513 | |
| SHYG | iShares 0-5 Year High Yield Corporate Bond ETF | +23,487 | 505,854 | $0 | |
| BSCT | Invesco BulletShares 2029 Corporate Bond ETF | +8,083 | 83,683 | $1,523,030 | |
| COP | Conocophillips | +7,063 | 16,245 | $2,033,061 | |
| ITOT | iShares Core S&P Total U.S. Stock Market ETF | +4,943 | 48,012 | $0 | |
| INTC | Intel Corp | +529 | 166,533 | $20,022,262 | |
| RTX | RTX Corp | +298 | 71,693 | $13,309,805 | |
| USRT | iShares Core U.S. REIT ETF | +101 | 26,010 | $0 | |
| NVDA | Nvidia Corp | +36 | 8,475 | $1,935,520 | |
| XLE | State Street(R) Energy Select Sector SPDR(R) ETF | +32 | 26,907 | $1,654,780 | |
| — | +31 | 9,950 | $0 | ||
| XLV | State Street(R) Health Care Select Sector SPDR(R) ETF | +23 | 12,509 | $2,106,765 | |
| AMZN | Amazon Com Inc | +16 | 6,378 | $1,589,078 | |
| XLU | State Street(R) Utilities Select Sector SPDR(R) ETF | +15 | 17,534 | $691,540 | |
| AAPL | Apple Inc. | +15 | 6,128 | $2,040,746 | |
| XLK | State Street(R) Technology Select Sector SPDR(R) ETF | +13 | 9,617 | $1,882,527 | |
| GOOGL | Alphabet Inc. | +9 | 3,338 | $1,148,539 | |
| LLY | ELI LILLY & Co | +2 | 1,932 | $2,235,478 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| BSCQ | Invesco BulletShares 2026 Corporate Bond ETF | −103,630 | 372,630 | $7,273,737 | |
| JPST | JPMorgan Ultra-Short Income ETF | −45,873 | 296,788 | $14,949,211 | |
| BSCR | Invesco BulletShares 2027 Corporate Bond ETF | −42,414 | 351,415 | $6,868,406 | |
| VRP | Invesco Ltd. | −8,711 | 388,038 | $0 | |
| XLF | State Street Corp | −2,746 | 134,701 | $0 | |
| SRLN | State Street(R) Blackstone Senior Loan ETF | −2,204 | 209,661 | $8,468,207 | |
| SCHV | Schwab U.S. Large-Cap Value ETF | −2,037 | 73,444 | $2,446,419 | |
| IBDU | iShares iBonds Dec 2029 Term Corporate ETF | −1,855 | 121,664 | $0 | |
| CSCO | Cisco Systems, Inc. | −1,809 | 76,713 | $8,256,620 | |
| MICC | Magnum Ice Cream Co N.V. | −1,491 | 33,646 | $598,225 | |
| BAC | Bank Of America Corp /De/ | −1,479 | 460,521 | $25,066,158 | |
| BNY | Bank of New York Mellon Corp | −1,389 | 247,396 | $35,780,883 | |
| IYW | iShares, Inc. | −1,241 | 15,429 | $0 | |
| IEMG | iShares Trust | −1,213 | 121,251 | $0 | |
| MRK | Merck & Co., Inc. | −1,169 | 114,040 | $16,571,152 | |
| IWF | iShares Russell 1000 Growth ETF | −924 | 4,660 | $0 | |
| IVE | iShares S&P 500 Value ETF | −751 | 81,270 | $0 | |
| IBDT | iShares iBonds Dec 2028 Term Corporate ETF | −722 | 132,792 | $0 | |
| IYK | iShares U.S. Consumer Staples ETF | −676 | 24,384 | $0 | |
| EMXC | iShares MSCI Emerging Markets ex China ETF | −621 | 95,560 | $9,468,084 | |
| PG | PROCTER & GAMBLE Co | −595 | 37,951 | $5,513,521 | |
| NVS | Novartis AG | −561 | 82,410 | $11,749,193 | |
| V | Visa Inc. | −553 | 65,134 | $23,404,600 | |
| DIS | Walt Disney Co | −507 | 98,748 | $10,358,665 | |
| GOOG | Alphabet Inc. | −491 | 116,278 | $39,620,565 | |
| No positions match the current search. | |||||
New Positions
Positions the filer opened this quarter| Ticker | Company | Shares | Value | Open |
|---|---|---|---|---|
| GE | General Electric Co | 35,026 | $10,938,269 | |
| UL | Unilever PLC | 161,829 | $9,827,875 | |
| VFH | VANGUARD FINANCIALS INDEX FUND | 34,028 | $4,426,702 | |
| VDC | VANGUARD CONSUMER STAPLES INDEX FUND | 15,993 | $3,489,832 | |
| MGC | VANGUARD MEGA CAP INDEX FUND | 11,181 | $3,156,508 | |
| VIG | Vanguard Specialized Funds | 10,413 | $2,429,457 | |
| MGV | VANGUARD MEGA CAP VALUE INDEX FUND | 11,004 | $1,772,634 | |
| VWO | VANGUARD EMERGING MARKETS STOCK INDEX FUND | 16,153 | $958,034 | |
| SPY | Spdr S&P 500 ETF Trust | 1,103 | $841,180 | |
| MGK | VANGUARD MEGA CAP GROWTH INDEX FUND | 7,185 | $665,690 | |
| VYM | VANGUARD HIGH DIVIDEND YIELD INDEX FUND | 3,926 | $609,315 | |
| META | Meta Platforms, Inc. | 345 | $250,187 | |
| JAAA | Janus Henderson AAA CLO ETF | 4,777 | $241,095 | |
| IGSB | iShares 1-5 Year Investment Grade Corporate Bond ETF | 7,647 | $0 | |
| IBDS | iShares iBonds Dec 2027 Term Corporate ETF | 356,438 | $0 | |
| — | 629,709 | $0 | ||
| OEF | iShares S&P 100 ETF | 2,369 | $0 | |
| IBDR | iShares iBonds Dec 2026 Term Corporate ETF | 127,356 | $0 | |
| No positions match the current search. | ||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| MSFT |
Microsoft Corp
Technology
|
Added | 135,815 | $69,659,513 | 13.55% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Reduced | 86,833 | $43,238,492 | 8.41% | |
| GOOG |
Alphabet Inc.
Communication Services
|
Reduced | 116,278 | $39,620,565 | 7.71% | |
| BNY |
Bank of New York Mellon Corp
Financial Services
|
Reduced | 247,396 | $35,780,883 | 6.96% | |
| BAC |
Bank Of America Corp /De/
Financial Services
|
Reduced | 460,521 | $25,066,158 | 4.88% | |
| V |
Visa Inc.
Financial Services
|
Reduced | 65,134 | $23,404,600 | 4.55% | |
| INTC |
Intel Corp
Technology
|
Added | 166,533 | $20,022,262 | 3.90% | |
| MRK |
Merck & Co., Inc.
Healthcare
|
Reduced | 114,040 | $16,571,152 | 3.22% | |
| AXP |
American Express Co
Financial Services
|
Reduced | 49,198 | $14,961,111 | 2.91% | |
| JPST |
JPMorgan Ultra-Short Income ETF
|
Reduced | 296,788 | $14,949,211 | 2.91% | |
| RTX |
RTX Corp
Industrials
|
Added | 71,693 | $13,309,805 | 2.59% | |
| NVS |
Novartis AG
Healthcare
|
Reduced | 82,410 | $11,749,193 | 2.29% | |
| GE |
General Electric Co
Industrials
|
NEW | 35,026 | $10,938,269 | 2.13% | |
| ORCL |
Oracle Corp
Technology
|
Reduced | 78,349 | $10,757,317 | 2.09% | |
| DIS |
Walt Disney Co
Communication Services
|
Reduced | 98,748 | $10,358,665 | 2.02% | |
| UL |
Unilever PLC
Consumer Defensive
|
NEW | 161,829 | $9,827,875 | 1.91% | |
| GEV |
GE Vernova Inc.
Industrials
|
Reduced | 10,008 | $9,512,503 | 1.85% | |
| EMXC |
iShares MSCI Emerging Markets ex China ETF
|
Reduced | 95,560 | $9,468,084 | 1.84% | |
| SRLN |
State Street(R) Blackstone Senior Loan ETF
|
Reduced | 209,661 | $8,468,207 | 1.65% | |
| CSCO |
Cisco Systems, Inc.
Technology
|
Reduced | 76,713 | $8,256,620 | 1.61% | |
| PEP |
Pepsico Inc
Consumer Defensive
|
Reduced | 64,036 | $8,114,641 | 1.58% | |
| BSCQ |
Invesco BulletShares 2026 Corporate Bond ETF
|
Reduced | 372,630 | $7,273,737 | 1.42% | |
| BSCR |
Invesco BulletShares 2027 Corporate Bond ETF
|
Reduced | 351,415 | $6,868,406 | 1.34% | |
| UNP |
Union Pacific Corp
Industrials
|
Reduced | 23,448 | $6,380,904 | 1.24% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Reduced | 22,126 | $5,857,637 | 1.14% | |
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Reduced | 37,951 | $5,513,521 | 1.07% | |
| AVGO |
Broadcom Inc.
Technology
|
Held | 14,654 | $5,146,338 | 1.00% | |
| VFH |
VANGUARD FINANCIALS INDEX FUND
|
NEW | 34,028 | $4,426,702 | 0.86% | |
| ABBV |
AbbVie Inc.
Healthcare
|
Reduced | 16,662 | $4,358,612 | 0.85% | |
| BSCS |
Invesco BulletShares 2028 Corporate Bond ETF
|
Added | 202,278 | $4,070,844 | 0.79% | |
| VDC |
VANGUARD CONSUMER STAPLES INDEX FUND
|
NEW | 15,993 | $3,489,832 | 0.68% | |
| MGC |
VANGUARD MEGA CAP INDEX FUND
|
NEW | 11,181 | $3,156,508 | 0.61% | |
| SCHV |
Schwab U.S. Large-Cap Value ETF
|
Reduced | 73,444 | $2,446,419 | 0.48% | |
| VIG |
Vanguard Specialized Funds
|
NEW | 10,413 | $2,429,457 | 0.47% | |
| C |
Citigroup Inc
Financial Services
|
Reduced | 18,528 | $2,399,005 | 0.47% | |
| LLY |
ELI LILLY & Co
Healthcare
|
Added | 1,932 | $2,235,478 | 0.43% | |
| XLV |
State Street(R) Health Care Select Sector SPDR(R) ETF
|
Added | 12,509 | $2,106,765 | 0.41% | |
| AAPL |
Apple Inc.
Technology
|
Added | 6,128 | $2,040,746 | 0.40% | |
| COP |
Conocophillips
Energy
|
Added | 16,245 | $2,033,061 | 0.40% | |
| NVDA |
Nvidia Corp
Technology
|
Added | 8,475 | $1,935,520 | 0.38% | |
| XLK |
State Street(R) Technology Select Sector SPDR(R) ETF
|
Added | 9,617 | $1,882,527 | 0.37% | |
| MGV |
VANGUARD MEGA CAP VALUE INDEX FUND
|
NEW | 11,004 | $1,772,634 | 0.34% | |
| XLE |
State Street(R) Energy Select Sector SPDR(R) ETF
|
Added | 26,907 | $1,654,780 | 0.32% | |
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Added | 6,378 | $1,589,078 | 0.31% | |
| BSCT |
Invesco BulletShares 2029 Corporate Bond ETF
|
Added | 83,683 | $1,523,030 | 0.30% | |
| PSX |
Phillips 66
Energy
|
Held | 5,938 | $1,516,030 | 0.29% | |
| EPD |
Enterprise Products Partners L.P.
Energy
|
Held | 35,261 | $1,255,644 | 0.24% | |
| GOOGL |
Alphabet Inc.
Communication Services
|
Added | 3,338 | $1,148,539 | 0.22% | |
| GEHC |
GE HealthCare Technologies Inc.
Healthcare
|
Reduced | 15,258 | $997,415 | 0.19% | |
| VWO |
VANGUARD EMERGING MARKETS STOCK INDEX FUND
|
NEW | 16,153 | $958,034 | 0.19% |
Showing the top 50 of 107 positions. Create a free account to see every position, past quarters, search, filters and CSV export.
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.