ASST · Strive, Inc. · Insider Trading

Represents shares sold by the Reporting Person with the specific purpose to cover estimated taxes on the vesting of Restricted Stock Units.

The shares reported were sold to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class A Common Stock in connection with the transactions reported herein.

One share was added to the direct holdings to offset rounding from the October 2, 2026 filing.

On October 5, 2026, the Reporting Person made a gift of 81,783 shares of Class A Common Stock to a charitable organization. The charitable organization is directly controlled by the Reporting Person and his spouse. The Reporting Person and his spouse received no consideration for the gift and no longer beneficially own the gifted shares.

The shares reported were sold to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class A Common Stock in connection with the transactions reported herein.

Two shares were added to the direct holdings to offset rounding from the October 2, 2026 filing.

Represents shares sold by the Reporting Person with the specific purpose to cover estimated taxes on the vesting of Restricted Stock Units.

The shares reported were sold to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class A Common Stock in connection with the transactions reported herein.

One share was added to the direct holdings to offset rounding from the October 2, 2026 filing.

The shares reported were sold to cover tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class A Common Stock in connection with the transactions reported herein.

One share was added to the direct holdings to offset rounding from the October 2, 2026 filing.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units will fully vest on the first anniversary of September 30, 2026, subject to the Reporting Person's continuous service through such vesting date.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units will fully vest on the first anniversary of September 30, 2026, subject to the Reporting Person's continuous service through such vesting date.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units will fully vest on the first anniversary of September 30, 2026, subject to the Reporting Person's continuous service through such vesting date.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units will fully vest on the first anniversary of September 30, 2026, subject to the Reporting Person's continuous service through such vesting date.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units will fully vest on the first anniversary of September 30, 2026 subject to the Reporting Person's continuous service through such vesting date.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units will fully vest on the first anniversary of September 30, 2026, subject to the Reporting Person's continuous service through such vesting date

The Restricted Stock Units vest as follows: 33% vests on the first anniversary of the grant date and the remainder vests as to 8.33% on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class A Common Stock by default.

Subsequent to this filing, it is anticipated that a Form 4 will be filed to disclose the sale of shares of Issuer's Class A Common Stock for the specific purpose of paying taxes resulting from the vesting of the Restricted Stock Units.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock. The Restricted Stock Units vest as follows: 20% vests on each of the first five anniversaries of the applicable vesting commencement date (with the vesting dates always being on September 30 of each year), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class A Common Stock by default.

Subsequent to this filing, it is anticipated that a Form 4 will be filed to disclose the sale of shares of Issuer's Class A Common Stock for the specific purpose of paying taxes resulting from the vesting of the Restricted Stock Units.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock. The Restricted Stock Units vest as follows: 20% vests on each of the first five anniversaries of the applicable vesting commencement date (with the vesting dates always being on September 30 of each year), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class A Common Stock by default.

The Restricted Stock Units vest as follows: 25% vests on the first anniversary of the applicable vesting commencement date and the remainder vests in 12 substantially equal installments on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class B Common Stock by default.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class. The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

The Restricted Stock Units vest as follows: 33% vests on the first anniversary of the grant date and the remainder vests as to 8.33% on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of shares does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Subsequent to this filing, it is anticipated that a Form 4 will be filed to disclose the sale of shares of Issuer's Class A Common Stock for the specific purpose of paying taxes resulting from the vesting of the Restricted Stock Units.

The Restricted Stock Units vest as follows: 33% vests on the first anniversary of the grant date and the remainder vests as to 8.33% on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class A Common Stock by default.

The Restricted Stock Units vest as follows: 33% vests on the first anniversary of the grant date and the remainder vests as to 8.33% on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class A Common Stock by default.

The Restricted Stock Units vest as follows: 33% vests on the first anniversary of the grant date and the remainder vests as to 8.33% on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class A Common Stock by default.

Subsequent to this filing, it is anticipated that a Form 4 will be filed to disclose the sale of shares of Issuer's Class A Common Stock for the specific purpose of paying taxes resulting from the vesting of the Restricted Stock Units.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Subsequent to this filing, it is anticipated that a Form 4 will be filed to disclose the sale of shares of Issuer's Class A Common Stock for the specific purpose of paying taxes resulting from the vesting of the Restricted Stock Units.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

The Restricted Stock Units vest as follows: 33% vests on the first anniversary of the grant date and the remainder vests as to 8.33% on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of shares does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units vested on the first anniversary of September 30, 2025. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of Issuer's Class A Common Stock by default.

Subsequent to this filing, it is anticipated that a Form 4 will be filed to disclose the sale of shares of Issuer's Class A Common Stock for the specific purpose of paying taxes resulting from the vesting of the Restricted Stock Units.

The Restricted Stock Units vest as follows: 25% vests on the first anniversary of the applicable vesting commencement date and the remainder vests in 12 substantially equal installments on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date. Vesting of Restricted Stock Units does not constitute a sale of securities, but rather a conversion to shares of the Issuer's Class B Common Stock by default.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class. The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class. The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

Represents shares withheld by the Issuer to satisfy the Reporting Person's tax withholding obligations in connection with the vesting and settlement of Restricted Stock Units.

The shares of Class A Common Stock of the Issuer were purchased by the Reporting Person in an open market transaction.

Each performance stock unit ("PSU") represents a contingent right to receive one share of Class A common stock of the issuer if predetermined levels of total shareholder return relative to the return of Bitcoin, as well as the Russell 3000 over the three-year performance period from January 1, 2026 through December 31, 2028. The number of PSUs represents a target number and the reporting person may earn between 0% and 200% of the target number of PSUs.

Each performance stock unit ("PSU") represents a contingent right to receive one share of Class A common stock of the issuer if predetermined levels of total shareholder return relative to the return of Bitcoin, as well as the Russell 3000 over the three-year performance period from January 1, 2026 through December 31, 2028. The number of PSUs represents a target number and the reporting person may earn between 0% and 200% of the target number of PSUs.

Each performance stock unit ("PSU") represents a contingent right to receive one share of Class A common stock of the issuer if predetermined levels of total shareholder return relative to the return of Bitcoin, as well as the Russell 3000 over the three-year performance period from January 1, 2026 through December 31, 2028. The number of PSUs represents a target number and the reporting person may earn between 0% and 200% of the target number of PSUs.

Each performance stock unit ("PSU") represents a contingent right to receive one share of Class A common stock of the issuer if predetermined levels of total shareholder return relative to the return of Bitcoin, as well as the Russell 3000 over the three-year performance period from January 1, 2026 through December 31, 2028. The number of PSUs represents a target number and the reporting person may earn between 0% and 200% of the target number of PSUs.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class. The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

Represents the withholding of shares by the Registrant solely to satisfy the Reporting Person's tax withholding obligations in connection with the vesting and settlement of the Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class B Common Stock or Class A Common Stock in connection with the transactions reported herein.

The Restricted Stock Units vest as follows: 25% vests on the first anniversary of the applicable vesting commencement date and the remainder vests in 12 substantially equal installments on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class. The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

Represents the settlement of Restricted Stock Units into shares of Class B Common Stock. The Reporting Person did not voluntarily sell any shares of Class A Common Stock or Class B Common Stock in connection with the transactions reported herein.

The Restricted Stock Units vest as follows: 25% vests on the first anniversary of the applicable vesting commencement date and the remainder vests in 12 substantially equal installments on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class. The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

Each Restricted Stock Unit represents a contingent right to receive one share of the Issuer's Class A Common Stock upon settlement. The Restricted Stock Units will fully vest on the first anniversary of December 31, 2025, subject to the Reporting Person's continuous service through such vesting date.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class.

(Footnote 1 continued) The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

The Restricted Stock Units vest as follows: 25% vests on the first anniversary of the applicable vesting commencement date and the remainder vests in 12 substantially equal installments on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

Represents the settlement of Restricted Stock Units into shares of Class B Common Stock. The Reporting Person did not voluntarily sell any shares of Class A Common Stock or Class B Common Stock in connection with the transactions reported herein.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class.

(Footnote 1 continued) The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

Represents the withholding of shares by the Registrant solely to satisfy the Reporting Person's tax withholding obligations in connection with the vesting and settlement of the Restricted Stock Units. The Reporting Person did not voluntarily sell any shares of Class B Common Stock or Class A Common Stock in connection with the transactions reported herein.

Each share of Class B Common Stock of the Registrant, automatically and without further action by the Reporting Person, is converted into one share of Class A Common Stock, upon the occurrence of a Transfer, other than a Permitted Transfer (each as defined in the Registrant's Amended and Restated Articles of Incorporation) or all shares of Class B Common Stock, automatically and without further action by the Reporting Person, shall be converted into an identical number of shares of Class A Common Stock at such date and time, or the occurrence of an event, specified by the affirmative vote (or written consent if action by written consent of stockholders is permitted at such time under the Registrant's Amended and Restated Articles of Incorporation) of the holders of a majority of the total voting power of the outstanding Class B Common Stock, voting as a separate class.

(Footnote 1 continued) The Class B Common Stock may also be converted into Class A Common Stock at the election of the Reporting Person.

The Restricted Stock Units vest as follows: 25% vests on the first anniversary of the applicable vesting commencement date and the remainder vests in 12 substantially equal installments on a quarterly basis (with the vesting dates always being on March 31, June 30, September 30 or December 31, as applicable), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

The Restricted Stock Units vest as follows: 20% vests on each of the first five anniversaries of the applicable vesting commencement date (with the vesting dates always being on September 12 of each year), in all cases subject to the Reporting Person's continued employment through each applicable vesting date.

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $8.0000 to $8.0906 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote to this Form 4.

Represents shares of Class A Common Stock held by the Reporting Person's IRA account.

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $7.9980 to $8.3582 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote to this Form 4.

Represents shares of Class A Common Stock held by the Reporting Person's 401(k) Plan account.

The price reported in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $8.71 to $8.73 per share. The reporting person undertakes to provide to the Issuer, any security holder of the Issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the ranges set forth in this footnote to this Form 4.

The amount reported in Column 5 has been adjusted to reflect the one-for-twenty reverse stock split effected by the Issuer on February 6, 2026 (the "Reverse Stock Split"). No fractional shares were issued in connection with the Reverse Stock Split. Any fractional shares that would have resulted from the Reverse Stock Split were rounded up to the nearest whole number.