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HSY

Hershey Co
$173.66 +2.01 (+1.17%) At close · Jul 10
Market Cap
$35.23B
Shares
202,843,372

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$173.66 Open$172.08 Day$171.21–174.30 52W$156.61–239.48 Avg vol 30d2.2M Short int9.9M · 4.9% float · 3.7d Short vol37% Last earningsApr 30, 2026 DataJan 2020–Jul 2026 Filing10-Q · Apr 30
Up next
Next earnings call
Jul 30, 2026 Est · unconfirmed · in 3 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
filed Apr 30, 2026
AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Equibles Rating blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Sell Momentum Very Weak Sentiment Neutral Fundamentals Excellent Quant / Vol Moderate
      Market backdrop VIX 15 · calm Equity put/call 0.55
      Technical
      price trend
      Sell
      50 / 200-day cross No cross
      Price vs 200-day avg −10%
      below
      Price vs 50-day avg −5%
      below
      RSI (14) 43
      neutral
      MACD trend Negative
      52-week position 21%
      mid-range
      Momentum
      relative strength
      Very Weak
      1-month return −2%
      trailing
      6-month return −13%
      trailing
      YTD return −4%
      this year
      Relative strength −22%
      vs S&P · 6-mo
      Sentiment
      smart money
      Neutral
      Trend (MA cross) No cross
      50d $184 › 200d $193 — 200d above 50d
      Institutional flow Accumulating
      89 of 1,475 funds reported for Jun 30 · net +229.4K sh shares · +4 new
      Insider flow Distributing
      Net -$80.2M over 90 days · 100% sells
      Short interest Rising
      4.89% of float · ▲ +20.4% MoM · 3.7 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Multi-yr high
      1,475 holders — near 3-yr high, broad support
      Squeeze score 63
      elevated · 0–100
      Fundamentals
      Excellent
      Revenue growth +267%
      Y/Y
      Gross margin 48%
      contracting
      Free cash flow $1.8B
      Buyback $470.0M
      remaining
      Balance sheet $3.9B
      net debt
      Quant / Vol
      risk profile
      Moderate
      Volatility 27%
      annualized · 1-yr
      Max drawdown −28%
      past year
      ATR 2.9%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record
      Latest guidance · from the 8-K filed Apr 30, 2026
      Organic net sales growth · 2026 Full-Year Initiated 2.5% – 3.5%
      Reported earnings per share growth · 2026 Full-Year Initiated 79% – 89%
      Adjusted earnings per share growth · 2026 Full-Year Initiated 30% – 35%
      Reported EPS – Diluted · 2026 Full-Year Initiated $7.77 – $8.19
      Adjusted EPS – Diluted · 2026 Full-Year Initiated $8.20 – $8.52
      Reported and adjusted effective tax rate · 2026 Full-Year Initiated 25% – 27%
      Other expense · 2026 Full-Year Initiated $15M – $20M
      Interest expense · 2026 Full-Year Initiated $200M – $210M
      Capital expenditures · 2026 Full-Year Initiated $425M – $475M
      Advancing Agility & Automation Initiative savings · 2026 Full-Year Initiated $100M

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Sell
      3 · 3 · 0
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      −10% Bearish
      Price vs 50-day avg
      −5% Bearish
      RSI (14)
      43 Neutral
      MACD trend
      Negative Bearish
      52-week position
      21% Neutral
      Market signals — smart money & positioning
      Mixed
      Trend (MA cross) No cross
      50d $184 › 200d $193 — 200d above 50d
      Institutional flow Accumulating
      89 of 1,475 funds reported for Jun 30 · net +229.4K sh shares · +4 new
      Insider flow Distributing
      Net -$80.2M over 90 days · 100% sells
      Short interest Rising
      4.89% of float · ▲ +20.4% MoM · 3.7 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Multi-yr high
      1,475 holders — near 3-yr high, broad support
      Price context
      position in its 52-week range
      52-wk low $157 Now $174 · 21% 52-wk high $239
      vs 200-day avg -10% vs 50-day avg -5%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Versus peers

      Confectioners — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      HSY
      Hershey Co
      this stock
      $35.23B -3.9% +0.0% 4.9%
      MDLZ
      Mondelez International, Inc.
      $75.52B +10.2% +5.8% 29.1 2.8%
      CHLSY
      Chocoladefabriken Lindt & Spruengli AG/ADR
      $26.42B -20.5% 0.0%
      BYCBF
      Barry Callebaut AG/ADR
      $7.61B -16.2% 0.9%
      TR
      Tootsie Roll Industries Inc
      $2.87B +7.8% +12.0% 3.1%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Accumulating
      Holders
      1,470
      % held
      59.1%
      Reported
      89 of 1,475
      Top holder
      BlackRock, Inc.
      Held Float
      View
      Held by Funds
      Fund positions
      740
      View
      Short & Settlement
      Short Interest Rising
      Shares short
      9.9M
      Days to cover
      3.7d
      Change
      +1.7M sh
      View
      Short Volume
      Short vol %
      37%
      As of
      Jul 10, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      3.6K
      Value
      $643.1K
      As of
      Jun 12, 2026
      View
      Off-Exchange
      Off-exchange %
      52.1%
      Week of
      Jun 15, 2026
      Off-exch Lit
      View
      Smart Money
      Insider Trades Net selling
      Net (90d)
      -$80.2M
      Buyers / Sellers
      0 / 3
      Buyers Sellers
      View
      Congressional Trades Sell
      Member
      Scott Scott Franklin
      Amount
      $1.0K–$15.0K
      Traded
      Feb 10, 2026
      View
      Financials
      Financials
      Revenue (FY)
      $11.7B
      Net income (FY)
      $883.3M
      View
      Buybacks
      Authorized
      $500.0M
      Remaining
      $470.0M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      8-K
      Filed
      Jun 9, 2026
      This year
      10
      View
      Proposed Sales
      Value
      $22.4K
      Shares
      124
      Filed
      Jul 2, 2026
      View
      Earnings & Events
      Earnings Calls
      Last call
      Apr 30, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      HSY -4.7% -1.7% -13.1% -1.0% -4.0%
      SPY +1.4% +4.1% +9.1% +1.1% +10.7%
      vs SPY -6.0% -5.7% -22.1% -2.1% -14.7%

      Capital returns

      Latest dividend
      $1.452 / share · ex May 15, 2026
      Raised 6%
      Paid (TTM)
      $5.644 / share · 4 payouts
      Dividend yield (TTM, derived)
      3.25%
      Buyback program · as of Mar 29, 2026
      Authorized
      $500.00M
      Spent (derived)
      $30.00M
      Remaining
      $470.00M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 47111 CUSIP 427866108 13F (30d) 111 filings 86 filers Visit website Investor relations