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HSY · Hershey Co

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$176.19 -2.86 (-1.60%) At close · Aug 31
S&P 500 member Russell 1000 member Rebalance outlook locked
Market Cap
$35.98B
Shares
200.93M

Price & Indicators

Indicators
Price
Panels
Event markers
20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$179.05 Open$182.20 Day$179.00–184.10 52W close$162.31–236.28 Avg vol 30d1.4M Short int10.3M · 5.1% float · 8.1d Short vol40% Last earningsJul 30, 2026 DataJan 2020–Aug 2026 Filing10-Q · Jul 30

Up next

Next earnings call
Oct 26, 2026 Est · unconfirmed · in 8 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
Latest filing: 10-Q
filed Jul 30, 2026

AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Equibles Rating

      blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Neutral Momentum Weak Sentiment Bearish Fundamentals Strong Quant / Vol Moderate
      Market backdrop VIX 14.4 · calm Equity put/call 0.62
      Technical
      price trend
      Neutral
      50 / 200-day cross No cross
      Price vs 200-day avg −7%
      below
      Price vs 50-day avg +0%
      above
      RSI (14) 45
      neutral
      MACD trend Negative
      52-week position 23%
      mid-range
      Volume (OBV) Confirms
      volume backs price
      Momentum
      relative strength
      Weak
      1-month return +2%
      trailing
      6-month return −20%
      trailing
      YTD return −2%
      this year
      Relative strength −33%
      vs S&P · 6-mo
      Sentiment
      smart money
      Bearish
      Trend (MA cross) No cross
      50d $179 › 200d $192 — 200d above 50d
      Institutional flow Distributing
      -5% holders QoQ · +122 funds added
      Insider flow Distributing
      Net -$282.5K over 90 days · 100% sells
      Short interest Rising
      5.14% of float · ▲ +24.3% MoM · 8.1 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      1,410 holders — mid 3-yr range
      Squeeze score 70
      elevated · 0–100
      Fundamentals
      Strong
      Revenue growth +2%
      Y/Y
      Gross margin 48%
      contracting
      Free cash flow $1.8B
      Buyback $270.0M
      remaining
      Balance sheet $4.3B
      net debt
      Quant / Vol
      risk profile
      Moderate
      Volatility 28%
      annualized · 1-yr
      Max drawdown −28%
      past year
      ATR 2.3%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record

      Latest guidance · from the 8-K filed Jul 30, 2026
      2026 Full-Year Outlook
      Net sales growth Raised 4.5% – 5%
      Apr 30, 2026 4% – 5% changed to Jul 30, 2026 4.5% – 5%
      Reported earnings per share growth Raised 82% – 89%
      Apr 30, 2026 79% – 89% changed to Jul 30, 2026 82% – 89%
      Organic net sales growth Raised 3% – 3.5%
      Apr 30, 2026 2.5% – 3.5% changed to Jul 30, 2026 3% – 3.5%
      Adjusted earnings per share growth Raised 32.5% – 35%
      Apr 30, 2026 30% – 35% changed to Jul 30, 2026 32.5% – 35%
      Effective tax rate Initiated 25% – 27%
      Interest expense Maintained $200M – $210M
      Apr 30, 2026 $200M – $210M changed to Jul 30, 2026 $200M – $210M
      Other expense Initiated $10M
      Capital expenditures Maintained $425M – $475M
      Apr 30, 2026 $425M – $475M changed to Jul 30, 2026 $425M – $475M
      Advancing Agility & Automation Initiative savings Maintained $100M
      Apr 30, 2026 $100M changed to Jul 30, 2026 $100M
      2026 (Projected)
      Reported EPS – Diluted $7.89 – $8.17
      Adjusted EPS – Diluted $8.36 – $8.52
      Prior guidance period ended · from the 8-K filed Oct 30, 2025
      Net sales growth · 2025 Full-Year 3%
      Reported EPS – Diluted · 2025 Full-Year $5.48 – $5.72
      Adjusted EPS – Diluted · 2025 Full-Year $5.90 – $6.00
      Tariff expense · 2025 Full-Year $160M – $170M
      Adjusted effective tax rate · 2025 Full-Year 26%
      Interest expense · 2025 Full-Year $195M
      Other expense · 2025 Full-Year $30M – $35M
      Reported effective tax rate · 2025 Full-Year 30%
      Advancing Agility & Automation Initiative savings · 2025 Full-Year $150M
      Capital expenditures · 2025 Full-Year $425M

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Neutral
      2 · 4 · 1
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      −7% Bearish
      Price vs 50-day avg
      +0% Bullish
      RSI (14)
      45 Neutral
      MACD trend
      Negative Bearish
      52-week position
      23% Neutral
      Volume (OBV)
      Confirms Neutral
      Market signals — smart money & positioning
      Bearish · 3 of 6
      Trend (MA cross) No cross
      50d $179 › 200d $192 — 200d above 50d
      Institutional flow Distributing
      -5% holders QoQ · +122 funds added
      Insider flow Distributing
      Net -$282.5K over 90 days · 100% sells
      Short interest Rising
      5.14% of float · ▲ +24.3% MoM · 8.1 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      1,410 holders — mid 3-yr range
      Price context
      position in its 52-week range
      Range low $162 Now $179 · 23% Range high $236
      vs 200-day avg -7% vs 50-day avg +0%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Key metrics

      the company's own KPIs, from written earnings releases and filings
      Metric Latest Period YoY
      Adjusted earnings per share-diluted non-GAAP $4.25 Six Months Ended 2026 —
      Hershey's U.S. salty snacks retail takeaway 6.5% 12-week period ended June 28, 2026 —
      International organic, constant currency net sales growth non-GAAP 2.1% Q2 2026 —
      GAAP → non-GAAP reconciliation
      GAAP Reported operating profit 642.64M
      -102.91M Derivative mark-to-market losses
      +8.36M Business realignment activities
      +15.42M Acquisition and integration-related activities
      = Non-GAAP operating profit 563.52M
      North America Salty Snacks organic, constant currency net sales growth non-GAAP 0.6% Q2 2026 —
      Organic, constant currency net sales growth non-GAAP 5.8% Six Months Ended 2026 —
      Segment margin non-GAAP 32.5% the three months ended June 28, 2026 filing —
      Total segment income non-GAAP $763.2M the three months ended June 28, 2026 filing —
      North America Salty Snacks segment income $34.3M the first quarter of 2026 —
      Unallocated corporate expense $155.4M the first quarter of 2026 —
      Adjusted effective tax rate non-GAAP 23.4% Q4 FY2025 —
      Impact of acquisitions on net sales 0.5% Full Year FY2025 —
      Organic, constant currency net sales 4.2% Full Year FY2025 —
      U.S. candy, mint and gum (CMG) retail takeaway 6.5% twelve-week period ended December 28, 2025 —
      U.S. salty snack retail takeaway 15.6% 12-week period ended December 28, 2025 —

      Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

      Versus peers

      Confectioners — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      HSY
      Hershey Co
      this stock
      		$35.98B -1.6% +2.0% — 5.1%
      MDLZ
      Mondelez International, Inc.
      		 $80.05B +15.8% +5.8% 30.9 2.1%
      CHLSY
      Chocoladefabriken Lindt & Spruengli AG/ADR
      		 $24.85B -25.2% — — 0.0%
      BYCBF
      Barry Callebaut AG/ADR
      		 $7.35B -20.3% — — 0.6%
      TR
      Tootsie Roll Industries Inc
      		 $3.10B — +1.3% — 2.9%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Accumulating
      Holders
      1,410
      % held
      65.9%
      Net QoQ
      +5.5M sh
      Top holder
      BlackRock, Inc.
      Held Float
      View
      Held by Funds
      Fund positions
      825
      View
      Short & Settlement
      Short Interest Rising
      Shares short
      10.3M
      Days to cover
      8.1d
      Change
      +2.0M sh
      View
      Short Volume
      Short vol %
      40%
      As of
      Aug 31, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      485
      Value
      $90.3K
      As of
      Aug 14, 2026
      View
      Off-Exchange
      Off-exchange %
      45.3%
      Week of
      Jul 27, 2026
      Off-exch Lit
      View
      Smart Money
      Insider Trades Net selling
      Net (90d)
      -$282.5K
      Buyers / Sellers
      0 / 2
      Buyers Sellers
      View
      Congressional Trades Sell
      Member
      Dan Newhouse
      Amount
      $1.0K–$15.0K
      Traded
      Jul 10, 2026
      View
      Financials
      Financials
      Revenue (FY)
      $11.7B
      Net income (FY)
      $883.3M
      View
      Buybacks
      Authorized · 2 programs
      $1.0B
      Remaining
      $270.0M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      8-K
      Filed
      Jul 30, 2026
      This year
      12
      View
      Proposed Sales
      Value
      $128.4K
      Shares
      710
      Filed
      Aug 6, 2026
      View
      Earnings & Events
      Earnings Calls
      Last call
      Jul 30, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      HSY -4.0% +2.3% -19.6% +2.3% -1.6%
      SPY +0.5% +3.0% +13.4% +3.0% +12.8%
      vs SPY -4.4% -0.7% -33.1% -0.7% -14.4%

      Capital returns

      Latest dividend
      $1.452 / share · ex Aug 14, 2026
      Raised 6%
      Paid (TTM)
      $5.726 / share · 4 payouts
      Dividend yield (TTM, derived)
      3.20%
      Buyback programs · 2 active · as of Jun 28, 2026
      Authorized (total)
      $1.00B
      Spent (derived)
      $730.00M
      Remaining
      $270.00M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 47111 CUSIP 427866108 13F (30d) 861 filings 830 filers Visit website Investor relations

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