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HSY · Hershey Co

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$184.22 -1.90 (-1.02%) At close · Aug 14
Market Cap
$37.01B
Shares
200.93M

Price & Indicators

20d MA 50d MA 200d MA Earnings Filing Insider Congress Investor day
Close$184.22 Open$184.93 Day$183.56–185.95 52W close$162.31–236.28 Avg vol 30d1.7M Short int8.3M · 4.1% float · 4.7d Short vol53% Last earningsJul 30, 2026 DataJan 2020–Aug 2026 Filing10-Q · Jul 30

Up next

Next earnings call
Oct 26, 2026 Est · unconfirmed · in 10 wks
FQ3-26 quarter ends
~Sep 30, 2026 Est
filed Jul 30, 2026

AI Brief

TL;DR.

Bullish
    Bearish

      AI-generated from the earnings call and 8-K · may contain errors · not investment advice

      Ask ALVIS about this →

      Equibles Rating

      blended score · not investment advice
      Overall
      Neutral
      SellHoldBuy
      Technical Buy Momentum Weak Sentiment Neutral Fundamentals Strong Quant / Vol Moderate
      Market backdrop VIX 14.3 · calm Equity put/call 0.52
      Technical
      price trend
      Buy
      50 / 200-day cross No cross
      Price vs 200-day avg −4%
      below
      Price vs 50-day avg +4%
      above
      RSI (14) 58
      neutral
      MACD trend Positive
      52-week position 30%
      mid-range
      Volume (OBV) Confirms
      volume backs price
      Momentum
      relative strength
      Weak
      1-month return +7%
      trailing
      6-month return −19%
      trailing
      YTD return +1%
      this year
      Relative strength −32%
      vs S&P · 6-mo
      Sentiment
      smart money
      Neutral
      Trend (MA cross) No cross
      50d $178 › 200d $192 — 200d above 50d
      Institutional flow Distributing
      -7% holders QoQ · +121 funds added
      Insider flow Distributing
      Net -$282.5K over 90 days · 100% sells
      Short interest Falling
      4.13% of float · ▼ -8.3% MoM · 4.7 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      1,383 holders — mid 3-yr range
      Squeeze score 61
      elevated · 0–100
      Fundamentals
      Strong
      Revenue growth +2%
      Y/Y
      Gross margin 48%
      contracting
      Free cash flow $1.8B
      Buyback $270.0M
      remaining
      Balance sheet $4.6B
      net debt
      Quant / Vol
      risk profile
      Moderate
      Volatility 27%
      annualized · 1-yr
      Max drawdown −28%
      past year
      ATR 2.2%
      of price · 14-day

      Blended from price, momentum, positioning, fundamentals & volatility · daily-close · not investment advice. Market backdrop is context, not part of the score.

      Guidance & track record

      Latest guidance · from the 8-K filed Jul 30, 2026
      Net sales growth · 2026 Full-Year 4.5% – 5%
      Organic net sales growth · 2026 Full-Year 3% – 3.5%
      Reported earnings per share growth · 2026 Full-Year 82% – 89%
      Adjusted EPS – Diluted · 2026 Full-Year $8.36 – $8.52
      Reported EPS – Diluted · 2026 Full-Year $7.89 – $8.17
      Adjusted earnings per share growth · 2026 Full-Year 32.5% – 35%
      Other expense · 2026 Full-Year $10M
      Effective tax rate · 2026 Full-Year 25% – 27%
      Capital expenditures · 2026 Full-Year $425M – $475M
      Interest expense · 2026 Full-Year $200M – $210M
      Advancing Agility & Automation Initiative savings · 2026 Full-Year $100M
      Prior guidance period ended · from the Earnings Call filed Mar 31, 2025
      Unmitigated tariff impact · Q3 and Q4 up to $100M

      Guidance from company 8-Ks · delivered figures from as-reported statements · no analyst estimates involved.

      Technicals

      trend & momentum for long-term holders Buy
      0 · 5 · 2
      50 / 200-day cross
      No cross Neutral
      Price vs 200-day avg
      −4% Neutral
      Price vs 50-day avg
      +4% Bullish
      RSI (14)
      58 Neutral
      MACD trend
      Positive Bullish
      52-week position
      30% Neutral
      Volume (OBV)
      Confirms Neutral
      Market signals — smart money & positioning
      Bearish · 2 of 6
      Trend (MA cross) No cross
      50d $178 › 200d $192 — 200d above 50d
      Institutional flow Distributing
      -7% holders QoQ · +121 funds added
      Insider flow Distributing
      Net -$282.5K over 90 days · 100% sells
      Short interest Falling
      4.13% of float · ▼ -8.3% MoM · 4.7 days cover
      Volume signal Normal
      Volume near normal
      Institution breadth Steady
      1,383 holders — mid 3-yr range
      Price context
      position in its 52-week range
      Range low $162 Now $184 · 30% Range high $236
      vs 200-day avg -4% vs 50-day avg +4%

      Illustrative technical + ownership context — a signal mix, not investment advice.

      Key metrics

      the company's own KPIs, from written earnings releases and filings
      Metric Latest Period YoY
      Adjusted effective tax rate non-GAAP 24.2% second quarter of 2026
      Advancing Agility & Automation Initiative savings $100M 2026 Full-Year Outlook
      North America Salty Snacks segment income $75.3M Q4 2025
      North America Salty Snacks segment margin 21.1% Q4 2025
      Unallocated corporate expense $236.3M Q4 2025

      Figures exactly as the company stated them in writing · click a metric with a to chart its history · period links open the stating document · "filing" marks figures stated in the 10-K/10-Q · YoY needs an exactly comparable prior-year period

      Versus peers

      Confectioners — same industry group
      Open screener →
      Company Mkt cap YTD Rev growth Y/Y P/E Short % shares
      HSY
      Hershey Co
      this stock
      $37.01B +1.2% +2.0% 4.1%
      MDLZ
      Mondelez International, Inc.
      $79.82B +18.2% +5.8% 30.8 2.6%
      CHLSY
      Chocoladefabriken Lindt & Spruengli AG/ADR
      $26.12B -21.4% 0.0%
      BYCBF
      Barry Callebaut AG/ADR
      $7.68B -15.5% 0.7%
      TR
      Tootsie Roll Industries Inc
      $3.04B +1.3% 3.1%

      Peers by industry group · P/E from as-reported trailing EPS · short % is of shares outstanding

      At a glance

      key data from every section
      Ownership
      Institutional Holders Accumulating
      Holders
      1,383
      % held
      65.9%
      Net QoQ
      +5.5M sh
      Top holder
      BlackRock, Inc.
      Held Float
      View
      Held by Funds
      Fund positions
      1,127
      View
      Short & Settlement
      Short Interest Falling
      Shares short
      8.3M
      Days to cover
      4.7d
      Change
      -756.2K sh
      View
      Short Volume
      Short vol %
      53%
      As of
      Aug 14, 2026
      Short Total
      View
      Fails to Deliver
      FTD shares
      43.7K
      Value
      $7.6M
      As of
      Jul 13, 2026
      View
      Off-Exchange
      Off-exchange %
      47.2%
      Week of
      Jul 6, 2026
      Off-exch Lit
      View
      Smart Money
      Insider Trades Net selling
      Net (90d)
      -$282.5K
      Buyers / Sellers
      0 / 2
      Buyers Sellers
      View
      Congressional Trades Sell
      Member
      Dan Newhouse
      Amount
      $1.0K–$15.0K
      Traded
      Jul 10, 2026
      View
      Financials
      Financials
      Revenue (FY)
      $11.7B
      Net income (FY)
      $883.3M
      View
      Buybacks
      Authorized · 2 programs
      $1.0B
      Remaining
      $270.0M
      Spent Remaining
      View
      Filings
      SEC Filings
      Latest
      8-K
      Filed
      Jul 30, 2026
      This year
      12
      View
      Proposed Sales
      Value
      $128.4K
      Shares
      710
      Filed
      Aug 6, 2026
      View
      Earnings & Events
      Earnings Calls
      Last call
      Jul 30, 2026
      View

      Performance

      5D 20D 120D MTD YTD
      HSY +1.0% +7.5% -18.5% +5.2% +1.2%
      SPY +0.4% +4.5% +13.8% +3.9% +13.9%
      vs SPY +0.6% +3.0% -32.3% +1.3% -12.6%

      Capital returns

      Latest dividend
      $1.452 / share · ex Aug 14, 2026
      Raised 6%
      Paid (TTM)
      $5.726 / share · 4 payouts
      Dividend yield (TTM, derived)
      3.11%
      Buyback programs · 2 active · as of Jun 28, 2026
      Authorized (total)
      $1.00B
      Spent (derived)
      $730.00M
      Remaining
      $270.00M
      Spent Remaining

      Dividends per share over the trailing 365 days by ex-date · buyback figures as last reported in SEC filings ("spent" derived as authorized − remaining; when several programs run concurrently, authorized is their combined total per the newest filing) · components shown separately — trailing-year buyback spend isn't tracked, so no combined shareholder yield is derived.

      Key facts CIK 47111 CUSIP 427866108 13F (30d) 1272 filings 1239 filers Visit website Investor relations