Greetings and welcome to the Hershey Company Second Quarter 2026 Question and Answer Session. To join the question queue, please press star 1 on your telephone keypad. At this time, all participants are in a listen-only mode. As a reminder, this conference is being recorded. I'd now like to turn the call over to your host, Anoreen Naan, Vice President of Investor Relations for the Hershey Company. Thank you. You may begin.

Good morning, everyone. Thank you for joining us today for the Hershey Company second quarter 2026 earnings Q&A session. I hope everyone has had the chance to read our press release and listen to our prerecorded management remarks, both of which are available on our website. In addition, we have posted a transcript of the prerecorded remarks. At the conclusion of today's live Q&A session, we will also post a transcript and audio replay of this call. Please note that during today's Q&A session, we may make forward-looking statements that are subject to various risks and uncertainties. These statements include expectations and assumptions regarding the company's future financial and operating performance. Actual results could differ materially from those projected. The company undertakes no obligation to update these statements based on subsequent events. A detailed listing of such risks and uncertainties can be found in today's press release and the company's SEC filing. Finally, please note that we may refer to certain non-GAAP financial measures that we believe provide useful information for investors. This information is not intended to be consideration in isolation or as a substitute for the financial information presented in accordance with GAAP. Reconciliations for the GAAP results are included in this morning's press release. Joining me today are Hershey's President and CEO, Kirk Tanner, and Hershey's Senior Vice President and CFO, Steve Boston.

So, we can take the first question. Our first question is from Andrew Lazar with Barclays.

Great. Thanks so much. Good morning, everybody. Good morning. Good morning, Andrew. Hi there. Maybe to start, I'm curious what some of the sort of key puts and takes in the first half, and specifically the second quarter were, and where do you think consumption came in for the quarter relative to shipments? As I know, you know, there's a lot of noise in the data we all get due to holiday timing and such.

Yeah, you bet. I'm happy to take that one. And I'll speak to the first half as Easter creates a lot of noise into you too, as you said, Andrew. U.S. confection retail consumption of about 3% understated our real demand by about two points, primarily due to non-measured channel growth and the year-over-year concentration of Easter shipments in 2026. There's an additional point of growth reflected. The retail inventory replenishment after levels ran low during the April transition to new pack prices. We expect that gap to be narrower as we look ahead to the second half shipment.

Thanks for that. You mentioned elasticity is running a bit better than your full-year assumption. Underlying consumption is clearly better than what we saw for the quarter in scanner data, as you noted. And it seems for the most part that the headwind in the quarter from maybe some of the overshipping in 1Q was more or less offset by some of the shipping ahead of 3Q holiday activations and plans. So I guess my question is, you know, with the magnitude of the upside versus consensus in the quarter, really on both organic sales and EPS, why there would not be more flow through to the full year guidance. And if it's greater investment behind all the activity you have coming, why would that not result in even better organic for the year, especially as the category overall seems really quite healthy? Thanks so much.

Yeah, let me take that one. Hey, first of all, we really like our position in the second half to deliver growth. And we think we should look at the business in two ways. One, on a one-year basis, you'll see growth. On a two-year basis, you'll see really good growth. We, of course, encounter tougher comps in the second half, led by the Rhesus Oreo innovation that we had last year. That is still performing very well, but it was, you know, a very big success that we're overlapping. So we have some big opportunities to build, with our half-two innovation and merchandising programs also that has been really supported by customers. So we have some exciting programs in place for that, and we have solid visibility into our cost structure. Good growth on a one-year basis, and we should see really good growth on a two-year basis. I think one other thing that I'm encouraged by in the second half is we have a robust Halloween planned, And so we can see those, you know, that visibility to that. So we're, you know, we're encouraging.

Yeah, I'll just add, you know, we always expected the first half to be weighted to the top line, given the lapse that Kirk mentioned on the second half. The modest guidance increase reflects the replenishment that was expected to happen more gradually over the course of the year, but was largely completed in Q2. This is really just continued prudence for the macro factors, as you said, Andrea. They're kind of working in our favor, or at least inside our expectations so far. But, yeah, we want to be prudent as we get to the back half. Still a lot of moving variables. And as Kirk said, you know, we do have some reinvestment planned on the back of that sort of action.

Thanks so much.

Our next question is from Max Gunport with BNP Paribas.

Thanks for the question.

I just wanted to double click on the second half, specifically with regard to merchandising shipments. So your commentary included remarks about managing the timing of three key merchandising shipments. I just want to make sure that there wasn't any unexpected pull forward of merchandising items into 2Q relative to your initial plans, and you could offer any color on that, please.

Sure, I'd be happy to. So there was a little over a point of shipments for Q3 merchandising that happened in Q2. That was just a little bit ahead of our expectations. However, that impact will largely neutralize against the extra shipping day in Q4, which is why we say the gap will be less material in the second half.

Very clear.

And then looking a bit forward, so at your investor day, you provided growth targets for organic sales and adjusted EPS in 2027. Can you provide an update on your visibility to these targets now that we're halfway through 26? And also perhaps comment on the interplay between these two. I'm specifically curious about how dependent your EPS target is on your organic sales outlook. Thanks very much.

Great question. So to clarify, the 2% to 4% range that we talked about is our long-term organic net sales growth algorithm for North America Confectionary. Annual growth, of course, is going to vary based on category dynamics, seasonal timing, et cetera. For 2027, given the shorter Easter, we would see 2% as sort of the starting point for that segment in the 27 framework. On top of that, of course, we expect Salty and International to be accretive to total growth, And that's what keeps us within the long-term enterprise, long-term algorithm. And then keep in mind, when we set the earnings outlook for 2027, that framework was where we started. So the earnings outlook is based on that. If we now kind of say, okay, hey, we're halfway through the year, how do we feel? I would say based on what we know today, we continue to look at that framework that we laid out as achievable. The environment's dynamic, for sure, particularly around consumer behavior, competition, commodities, et cetera. But our plan was built with that flexibility and multiple levers to manage through the uncertainty. So we have good visibility into cocoa deflation next year, even if futures remain around current levels. And, of course, we'll provide much more detail as we get closer to issuing 27 guidance formally. But in summary, nothing we see today, commodities or otherwise, would cause us to move on.

Thanks very much. I'll leave it there.

Our next question is from Robert Moskow with TD Cowan.

Thanks for the question. Can we dig a little bit deeper into DOTS? You cited some supply chain challenges, I think, at the manufacturing facilities. Can you tell us specifically what happened? And is it an easy fix, or is there something, some kind of capital investment that needs to be made to upgrade the facilities?

Yeah. Yeah, I'll take that one, and thanks for the question. Yeah, the Dots business is very encouraging, but let me talk about a few specifics on this one. We really like what we're seeing from a consumer standpoint, I think first and foremost, with strong brand health metrics and consumer demand across the portfolio. So we continue to see robust runway for growth with our core brands, and Dots is leading the way. Now, having said that, we've had some growing pains in keeping up with strong demand, particularly the dots business, and that is largely behind us. We saw this coming, and we'd already increased our investment in automation and capacity, with capacity coming online in 2027. And so we feel good about that. Automation will start helping us right now. So that's why I say it's largely behind us, because we can see the forecast, and we're in pretty good shape. And so, you know, I think the tough spot, the growing pains are largely behind us, and we're ahead of that for 27. So I feel like that's where we're at with DOTS, and DOTS continues to be a growth driver for us.

Yeah.

And I'll just add, you know, at the segment level, obviously operating margin came in a bit below expectations due to those supply chain challenges. And as a result of that, we had to use more spot freight usage, a little bit higher logistics cost, and some limited volume throughput. Again, looking ahead, as Kirk said, we expect to see some margin improvement in the second half as we move to capture that demand and also optimize the supply chain while still having a little bit of a tail of elevated freight and logistics costs.

Okay, can I follow up? July 4th was like one of these tentpole events that you called out. How did that go, and did these issues on DOTS impact it at all, or was it executed okay?

No, not really. I think that dots still, it's a salty tempo moment. So you'll see dots come to life later this fall with fall football. It was not a massive part of our 4th of July execution in the first place. Now that's an opportunity for our future. But when you see the balance of the year, you're going to start seeing dots in a lot of these salty moments where consumers are looking for brands like this. So you'll see some more breakthrough through that. So I feel good about where we're going. It didn't impact us that much for Fourth of July.

Thank you very much.

Our next question is from Leah Jordan with Goldman Sachs.

Hi, good morning. Thank you for taking my question. I wanted to follow up on the COCO comments. You noted that you could see cost deflation into next year, even if they stay at current levels, and we've seen it creep up again here recently. Just curious if you could provide more color on your coverage or visibility on your cost into next year at this point, you know, how we should think about the potential magnitude of deflation we could see, and any views on how you're thinking about cocoa supply, and are you planning any differently as you think about this potential El Nino environment this year?

Sure. Well, let me take the first part, and Kirk and I can tag team on the cocoa supply chain question. So, is that we've got good visibility into cocoa deflation next year. I don't think we're, at this point in the year, we're going to get real specific on, and we will as we get closer to year end. But right now, we feel good about the deflation we're seeing. You know, we've got a good track record of managing through commodity volatility, again, with our hedging, pricing strategies, resilient categories, the productivity, and all the other levers that we routinely use to manage that. So we'll share a lot more detail. I would just say we're in a spot where we'd typically be at this time of the year, and with all those levers available to us as we look to 27.

Yeah. Yeah, let me talk a little bit about what we're seeing in the cocoa supply. So El Nino, you brought that up. El Nino's speculation is certainly impacting pricing today and lately, but we do not expect cocoa to remain at current levels long-term for a few reasons. If you remember the 23-24 cycle, this is very different from that. And a couple factors that we're seeing. One, we're coming off that inventories are healthier, supply is more diversified, and the industry is much more agile. So recent 26 and 27 West African crop data is, I'd say, encouraging after a slow start. So even if some of the origins are impacted by El Nino, we believe the market is already pricing it in. There is plenty of cocoa supply globally.

You know, and given that view that there's room for prices to come down, you know, as you can imagine, the hedging strategies we use will allow flexibility to participate in further deflation as the markets normalize.

Thank you both. That was that was great color. And then I just wanted to ask about gross margin for this year. You slightly lowered the guide, I think now slightly below 400 basis points versus just 400 basis points before. Or maybe you could help us think about the magnitude we should think about there, or how do you characterize the word slightly? And I guess, what are you embedding in the guide for higher logistics costs in the back half, and any phasing we should keep in mind for 3Q versus 4Q on gross margin?

Yeah, so we still have significant lift in gross margins in the back half. We continue to see the commodity benefit coming through much more significantly than we did in the first half. And so that remains unchanged, below 400. You know, we're not materially shy of the 400 to kind of use that at the reference point we've used before. You know, previously a little above, I would say now just a little bit below. And some of that is just, you know, again, some of the salty components coming through as we work through those challenges. On the other side, productivity is doing really well. And so, you know, we're encouraged by what we see. I think we'll have a strong finish on productivity. We just have to work through those optimization components on SALTI here over the...

Okay, that's very helpful.

You bet. Our next question is from Peter Galbo with Bank of America.

Hey, good morning, Steve, Kirk. Thanks for the questions. I wanted to circle back on the confection piece of it and maybe drill in a bit more on the untracked piece. It's not something we often hear a lot about. And again, if the math is correct, it suggests it was like 200 basis points of growth for the first half. So maybe you can just, again, unpack that untracked piece a bit more. I don't know if it was, you know, World Cup driven, people descended on the Times Square Hershey store. Like what exactly is going on in that untracked piece that we all can't see to kind of drive the outperformance?

Yeah, happy to take that one. Really, it's not quite that much. The biggest component inside there is food service, and we did see a pretty big pickup on the food service side. We also have some specialty retail and some other things that fold into that non-measured channel, but probably food service was the biggest piece. It also includes some compression of Easter shipments inside that number as well. So those are the factors. I think those are the biggest ones probably to call out.

Okay. Thanks for that, Steve. And maybe just, Steve, to your commentary and the prepared remarks, you mentioned that 3Q is still expected to kind of be strongest. year-over-year earnings growth period. You know, I think that was always the case, just given some of the comps. But maybe you can just remind us, like, what's embedded in the base period of 3Q of last year that still drives that, you know, pretty material earnings growth for 3Q specifically? Thanks very much.

Sure. Yeah, the biggest factor is 3Q had the highest COCO cost last year, and I would say the full brunt of tariffs. And so those are the two biggest things will be lapping in the third quarter. So bigger tailwind in the third quarter than we'll see in the fourth. Great.

Thanks very much.

Our next question is from Michael Lavery with Piper Sandler.

Thank you. Good morning. I just wanted to touch on international. You called out in the prepared remarks, good momentum there. But there's also some margin pressure. And I guess if we look back at like 22 three and four full year margins were above you know double digits but last six or so quarters it's it's run close to flat is there a structural change is is that just some investments and i guess also can you just elaborate some on what is working with the top line and just give an update on all that sure i'm happy to take kind of a start through that the you know some real pockets uh that we're excited about you know brazil the uk india in particular has were probably some of our strongest performing markets uh through the first part of the year demands running ahead of plan uh so feel good about that mexico macro conditions continue to

be challenging but as we look across international and total there's probably nothing from a competitive standpoint that we're that kind of changes our long-term view that this is a you positive opportunity for continued growth. On the margin side, in particular, you're seeing the higher COCO cost flow through with a little bit of a delay in international, as well as some higher logistics and freight impacting that segment as well. And then, you know, as we turn the year, so the first half is very strong as we kind of move to the second half, we are going to continue to do some optimization work to help long-term profitability in the international business. We'll probably share more about that as we get further in towards the end of the year. But that's expected to be a little bit of a drag on margins in the back half relative to the front half. We'll ultimately unlock further margin improvement as we look forward. So in total, very excited about that business. Strong first half, some real pockets of strength. But also, we're making choices to set it up for long-term success.

Yeah, I'd just add a few things. You know, when we look at the portfolio in these anchor markets, we like what we're seeing. We like the competitiveness, how we're, you know, performing in markets like Mexico, Brazil, Canada, the U.K. So, you know, we like the performance. We're building momentum. There's certainly some opportunities. And we've seen real progress inside the business.

Okay, great.

Can I just come back to buybacks?

Excuse me. You seem to have indicated typically it's one of the lower priorities in capital allocation. You've obviously been investing in the business. It doesn't look like you've got M&A advocacy that we're aware of, you know, kind of ready to get announced. But is there room for more, you know, deployment to buybacks for the second half? How should we think about that?

You always want to be good. As you said, I would never call it a low priority. It's probably down the pecking order behind the organic investment and smart M&A choices and so forth. And as you've heard, we've got some great organic investments we're raking behind the packed innovation calendar, et cetera. The M&A pipe, you know, we continue to work in that space and want to make sure that we always have capacity. But share buybacks puts good tension into the process. And so as we sit here today, I would say we don't have anything in the back half planned for additional share buybacks, But we're going to remain optimistic, and as you saw, we've got some additional authorization, and that just reflects, you know, again, the ability to make sure we're being good stewards of cash, not sitting on it, making sure we're deploying it wisely. So, nothing more planned, but we're going to remain optimistic, or opportunistic, I should say.

Okay, thanks so much.

Our next question is from Chris Carrick with Wells Fargo.

Hi, good morning, everybody.

Good morning.

Steve, I wanted to just, you know, ask a question about the medium-term, you know, targets that you've laid out at the recent Investor Day and in light of the recent rise in cocoa prices, you know, I think there's a dynamic where the year-to-date cocoa prices will have allowed you to be quite well hedged for 2027. And that in mind, 2028 prices are either tracking around where 2027 are, and certainly your medium-term outlook implies maybe like a low double-digit growth rate from where guidance is today. I realize that can move around based on where 2027 and 2028 land, but certainly strong earnings growth over the next several years into 2028. And I guess my question is, you know, how much of that path into your 2028 aspirations will be dependent on you needing to see, you know, cocoa deflation, maybe material relative to where your 2026 cocoa coverage is, you know, rather than things that you can, you know, control yourselves or potential longer dated hedging that you could do earlier than normal. to give you the sort of visibility to achieve those targets?

2028 is a long time away, so we'll have some work to do to probably fine-tune the outlet there. But, you know, philosophically, we have good visibility into deflation for COCO for 2027. Certainly, we'd love to see it have a multi-year run where we could capture that. At the same time, you know, we're not sitting still basing the whole business around COCO, right? We want to continue to drive meaningful top-line growth. We want to restore volume over time. We want to bring the best innovations to the category, be the best partner for retailers. And we want to be smart between the lines, driving ongoing productivity savings, particularly off the back of our technology and capacity investments. So I would say as I look to the future, continuing to grow the business and have margin improvement is not solely resting on cocoa deflation by itself. Certainly, that's going to be a help for 2027. It's in the plan.

But even that, we need overall business.

The second question is around margins in the snacking business. You've seen an increase in freight and logistics costs. That's part of the slightly lower gross margin outlook for the year. Can you give us a sense of how you're viewing margins in your snacking business? in the back half of this year and perhaps more medium term, given some of the dynamics you're dealing with right now?

We've got some margin pressure in the snacking business in the back half, really principally around those factors. You know, as we get further into fully optimizing the supply chain off the back of the investments that Kirk mentioned earlier, we do expect modest margin improvement as we go through the second half. So we're expecting improvement, but we'll be in better shape as we get to 2027. and I'd say we've got the supply chain more fully optimized. Until then, we're going to still have, like I said, at least a tail of elevated freight and logistics, mostly because we're going to spot market to maintain service while we optimize internally.

Okay, great. Thank you.

Our next question is from David Palmer with Evercore ISI.

Thanks. Good morning. First of all, thanks for the comments on 2027 and including that 2% confection sales growth target. I would imagine that will be a focus area for people. If confidence grows that you could do that, then that would be reflected in the stock. So maybe that's worth double-clicking about what you think will be needed to achieve that in terms of market share. How much is market share stabilization a priority and a necessity to do that type of growth? Just how are you thinking about that? And then how, if any way, are you adjusting to what you've been seeing so far this year? Thank you.

Hey, David, I'll take that one. Yeah, I think that's a really important question because I think it drives this, you know, this disciplined approach to the balance that we're driving in the business. And we remain confident we can make progress on both margin and share over time. So this year, I would just say we are on track to deliver our top line, our margin, and our EPS expectations. Now, the market is hyper-competitive, and the competition ability of growth, and we're seeing a lot of innovation growth this year. And we're building an innovation pipeline. We have a big innovation plan for the second half. We talked a little bit about it in our comments. And we have a pipeline in 27 and 28 that we have reviewed already that gives us confidence that we're going to build that share momentum. What I like about margin recovery and share performance is it's in the right places. Innovation that drives growth and profitability is a great way to grow the category and grow the business. That's why we have confidence that we can make meaningful progress on both margin and share performance.

I wonder, on the topic of innovation versus perhaps these activations or tentpoles that you've been doing this year, has anything surprised you or the response on the tentpole stuff? And then how would you characterize, you know, sort of the give and takes, the year-over-year comparables of your intensity of 10 poles and innovation in 27 versus what we're seeing in 26? And I'll pass it on.

Yeah, no, that's a really good question. If you think about how we look at the business, we look at our core everyday business, our performance around seasons, we've added this dynamic with 10 poles, and it's really raised our execution on some key things. I would tell you, I would look to the summer execution with the celebration of 250, and it was exceptional. It gets better every year, and the bar gets higher. And, you know, it's something that we're famous for, but we could take it even further. We added innovation in the space with Car. I don't know if you guys are making s'mores, but you've got to get on board, especially with the Carmel. That is growing. You know, I expect us to get even better at these 10-pole moments. I think about fall football. We like them because they fit nicely in between. We look at the business just like that. We look at how we're performing on our everyday business, our immediate consumption business. Our seasons, we're incredibly disciplined around seasons. And that's why, you know, if you think about the first half, we gained share across seasons. We like what we see in the second half with the holiday season and Halloween, so we'll still stay focused on that because that's a huge – I can tell you we're getting better at those as time goes on.

Thank you. Our next question is from Alexia Howard with Bernstein.

Good morning, everyone, and thank you for the question. Can we ask about the outlook for volume recovery in the North American confectionery segment? Obviously, price growth is going to slow. So would you expect a fairly rapid improvement in the volume trends as we move into the back half and out into 2027?

Yeah, let me take that one. Look, as commodity inflation eases and pricing elasticity is normalized, we expect volume trends to improve over time. I tell you, in Q4, we still have some high single-digit pricing that's tied into the seasonal actions that we've taken. But we look at the coming year, and we expect early signs of improvement, especially our Hershey brand portfolio. We have a lot of activity in the Hershey movie, so we see that recovering early. Jolly Rancher, our premium bands, including Cadbury, we see some momentum. That momentum will continue through 20.

Great. And then as a follow-up on continuing with pricing, salty snacks, you had pricing slightly down this quarter because of the investment in trade promotion, I believe. Is that expected to continue into the back half of the year?

I think from a salty perspective, we're going to see balance. Of course, we constantly look at pricing as an equation or, you know, certainly strategic pricing, understanding inflationary pressures on the business and being competitive and being right with consumers. So I'd say it's a balanced approach. You know, with that, that's how we take a disciplined approach across all of our businesses. But, you know, I think there's not going to be any big surprises from a salty pricing standpoint in the second half of this year.

Thank you. I'll pass it on. Our next question is from Peter Grom with UBS.

Great. Thank you. Good morning, everyone. So I wanted to follow up on an earlier question around 27. And I think you noted the framework still holds based on where things stand today. You have good visibility on cocoa depletion. But you also touched on kind of the external volatility that has picked up this year. Sure. And I guess, you know, I would imagine that when you provided annual guidance two years out back in March, that you probably invented more flexibility than usual. So just given, you know, how the environment has evolved, has that level of cushion shifted at all or is it really unchanged?

It's definitely been volatile. But I would say, you know, is next year more volatile than this year or last year? It's hard to say. But to your point, when we built that outlook, you know, we take account of all the levers that we have inside the P&L to manage across. So that's levers on sales, pricing and buying, but also levers in the rest of the P&L, as well as how we think about investments, reinvestment, productivity and so forth. And, you know, again, picking on productivity a little bit, it's a place where we've been able to over deliver for a number of years and make some smart investments in technology and capabilities that'll bear increasing impacts as we go forward. So notwithstanding what will no doubt be a very volatile 2027, you know, we still feel that, you know, the framework that we articulated earlier this year is still the right starting point for the year.

Thanks for that. And then you've noted that snap impacts have been pretty modest, and I think reductions have been better recently than they were earlier in the year. So can you maybe just speak to that specifically and maybe what's embedded in the outlook from here?

Yeah, let me take that one. We've been staying very close, obviously, to this one, waivers versus, you know, the outlook. I'd say, you know, it is really, you know, it's slightly better. It's what we planned. I thought we did a really good job planning for the impact of SNAP, and we've been very close to it. Where the difference comes in is the early adopting states had a little bit higher of an impact than the recent states, notably Texas and Florida. So they've been on the lower end. So the balance of that has been where we've seen a little bit of upside. But overall, I would say it's in line with what we planned. And, you know, for me, running this business, being able to understand the macro and have a good eye on these macros.

Thank you so much. I'll pass it on.

Our next question is from Scott Marks with Jeffries.

Hey, good morning, all. Thanks very much for taking our questions. I wanted to ask about the cadence or phasing of the top line in the back half. It sounds like there's a lot of moving pieces between lapping the Reese's Oreo innovation, some of the new innovations coming out, like cream bars, as well as the Reese's pieces, the cookie, Hershey movie, recovery from some of these salty supply challenges.

So just wondering if you can give us an idea of the shape of Q3, Q4 across the different segments. north america confection business um you know it's possible we'll see some periods of negative everyday confection retail sales growth but we anticipate strong seasonal performance and for organic net sales we expect growth in both q3 and q4 for the segment so um you know we've got some tough laps but for the quarters overall for the segment we expect to see some growth and as we talked about earlier the second half shipment gaps expected to be less material and Q3 program shipments, and the impact of that extra shipping day will help to neutralize that. So that's about as much color as we're probably going to give on the profile. It's good, like Kirk said at the beginning, it's a pretty action-packed back half given the innovation launches.

Understood. Appreciate the color there. And then second question for me, in the prepared remarks, I think they called out A&C expense down about 3% in the quarter. Wondering if you can unpack that a bit for us. You know, why was it down and how should we be thinking about the cadence of the ramp into H2 and as we get into next year?

Yeah, let me take that one. The programming that we have and, you know, the balance of the year we have quite a bit of programming that supports the innovation launch, It supports the Hershey movie and then supports movement into 2027, meaning we're investing in things in the fourth quarter that should give us momentum and get off to a good start in 2027. So it comes down to the timing of programming and investments against the big initiatives that we have to create demand and to execute against the demand. It's mostly timing. And then, you know, the second half, we have good investment against delivering core brands, Reese's and Hershey. But you'll also see programming around Cadbury, Payday and Fulfill. So we like the investments we're making and they're tied to driving the growth and keeping the momentum going.

Appreciate it. I'll pass it on. Our next question is from Jim Solera with Stephen Zink.

Hi, guys. Good morning. Thanks for taking our question. I wanted to circle back to the conversation around pricing on Salty. I know there's been a lot of valuable discussions about pricing coming down across the categories, some other high-level large brands talking about taking some net price declines. Can you just give us some color on where your brands sit on the price ladder relative to peers in that category?

Yeah, what I would tell you is we've been very prudent with pricing on the Salty business. The pricing gaps have narrowed, but, you know, if you look at a piece of history, you know, we've been very balanced in our pricing on our sell-through business and very competitive. And I would say that is our focus. We will be competitive with price points in the categories that we participate in. Now, we participate in a premium position with our core category, I mean, our core brands, especially Skinny Pop and Doth Pretzels. They're, you know, they are premium and permissible with Lesser Evil performing very well. I'd say overall, our pricing structure has been very disciplined, very competitive, positioned right where consumers expect us. So, you know, I think it's a bit different than the rest of the category. I think we're in a really good place.

And if I could shift gears and ask, and we talked a lot about the tent poles and the contribution this year and in the back half of the year, but just give some thoughts on, you know, immediate consumption occasions and everyday consumption on confectionery, particularly in the prepared remarks, you know, you highlighted consumer softness persists, but elasticities are still a little bit better. And so you're trying to square, you know, is there something we should be on the lookout for given the macro uncertainty that might swing those elasticities either more to negative or anything that keeps you confident that will continue to move forward at a better pace?

Yeah, the elasticities have been, like we said, they're on track or slightly better. And that's exactly how we look at the business. We look at our immediate consumption business and our execution across convenience and our take-home business. And those are really important core businesses that we look at. And that's where we've seen, you know, stable elasticities or at least against what we've planned. So that gives us the confidence. So that's exactly how we look at it. And then we fold in seasonal performance and then 10 pulls. But our starting point is always our core business, and that's our take-home business and our immediate consumption business. And when we talk about those elasticities, those are what we're talking about, being on track.

Our next question is from Tom Palmer with J.P. Morgan.

Good morning. Thanks for the question. Maybe I could just start out on just the topic of price gaps in chocolate. They have widened, especially versus a key competitor. In the release, I think some of the volume share changes we've seen were discussed as more being related to innovation. Could we maybe just unpack what you're seeing in terms of, you know, price gap versus innovation as drivers of that share? And then based on your innovation timing, when do you think we're going to start to see a real shift in kind of unit share on your end?

You know, look, first, the year-to-date share dynamic is largely driven by innovation. Our pricing and our price gaps are largely as expected, and our last statistics, as we just talked about, are tracking slightly ahead of our expectations year-to-date. So we watch these price gaps all the time, and we want to be competitive in the market. We will be competitive in the market. We regularly also make small adjustments where we see opportunities. And moreover, in the second half, to support the big innovation and merchandising programs, just like we talked a little bit about. We support the things that we're putting out on the perimeter, that we're selling, that we're driving that growth. But a couple that I talked a little bit about earlier that are happening in the category, which I really love about this category and the resilience of it, is innovation plays a big role. Innovation's played a big role this year. Innovation will play a big role in 20. And I love our pipeline that we have on innovation starting in the second half, going into 27 and in 28. So that gives you confidence that, you know, we're going to be very competitive and grow with the category or head of the category.

Got it. Thank you for that. And then, Steve, maybe could we put a finer point on how we think about third quarter in the context of having the highest earnings growth of the year? I mean, any sort of range maybe would be ideal, but as a starting point, the absolute level of earnings, should we think about 3Q or 4Q being higher?

The Pacific is starting to give more quarterly guidance, but I would say from an EPS which quarter, they're probably pretty close across the two between in absolute dollar EPS. And I'm looking across it in a way to say, did I get that right? Yes. So, but that's probably as much color as I think it's reasonable give.

Understood. Thank you.

You bet. Our next question is from Steve Powers with Deutsche Bank. Oh, great. Thanks. Just two quick follow-ups, I guess.

The first one, Kirk, on elasticities, you know, as described, you know, tracking in line or slightly better, I guess, does that hold true as you look across performance, maybe by income cohort? just curious if there's any subtleties there, and if so, in terms of the broader revenue growth management strategy, anything that you might tweak in the program looking forward versus what you've been doing so far?

Yeah, I mean, I think this is always a dynamic place to look. I look at the channels in which we're participating, and we've got really good balance growth across channels, across the dollar convenience channels that we do. Low-income housing, a balance across, so the elasticities that we're seeing are pretty very important. We're always paying attention to the consumer and what their needs are, and we're looking at solutions through packaging and other offerings for consumers by channel so that we do stay hyper-focused on delivering what they're looking for and driving affordability. And so that's really still important to us. Okay, great, great.

And then just, you know, on the upcoming Halloween season, maybe just a bit of a further preview on programming, just kind of what you're planning, engagement with retailers, et cetera. And maybe is there anything different than what we've seen in the past?

Yeah. Look, we took a lot of learnings. You know, we've already started shipping Halloween, so we have good visibility to the orders. And our activation plan really dialed up this year. And I would say we've got great support on bringing this to life. So, again, it's off to a really good start. What did you learn from last year? How can we reach consumers better? How we can be better partners with our customers? We've put those things into place for this year.

Thank you. We have reached the end of our question and answer session. This concludes today's conference. You may disconnect your lines. Thank you again for your participation.