Samsara Announces 2026 North America Customer Advisory Board, Driving AI Innovation in Physical Operations

Samsara Announces 2026 North America Customer Advisory Board, Driving AI Innovation in Physical Operations March 24, 2026 Industry leaders join Samsara to define the future of operations and shape how AI-powered safety and intelligence is delivered to billions of frontline workers Samsara Inc. ("Samsara") (NYSE: IOT), the pioneer of the Connected Operations® Platform, today announced its 2026 North America Customer Advisory Board (CAB). Its members run some of the world’s most complex operations, managing vast frontline workforces and critical equipment that drive significant economic value. The board provides operational insights that help Samsara build solutions that create immediate impact. "Joining Samsara’s Customer Advisory Board gives us a direct hand in shaping the next decade of operations,” said Chris Roberts, Chief Environmental Health and Safety Officer at Ecolab. “By sharing our teams’ real-world experiences, we’re helping build solutions that have a clear and powerful impact in the field. It’s a collaborative community with a shared goal: making operations safer and more efficient for everyone." The distinguished members of Samsara’s 2026 North America Customer Advisory Board include leaders from organizations such as: AAAMountain West Group, Dan Hutchison, Executive Vice President, Road ServiceArcBest, Don Davis, Vice President, Fleet ServicesAsplundh, Farrukh Rafiq, Vice President, Fleet OperationsAWP Safety, Craig Young, Chief Information OfficerBen E. Keith, Dan Harvick, Senior Vice President, Enterprise RiskBNSF Railway, Matthew Garland, Executive Vice President and Chief Operations OfficerBrandSafway, Mark Harrington, Global Vice President, Health, Safety, and EnvironmentCenturi, Jason Lentz, Senior Vice President, Fleet and ProcurementDairy Farmers of America, Tom Murray, Chief Logistics OfficerDHL Express, Fred Matthews, Senior Project Manager, Safety ProgramsDHL Supply Chain, Jennifer Miller, Vice President, Integrated TransportationDohrn, Robert Howard, President and Chief Operating OfficerEcolab, Chris Roberts, Chief Environmental Health and Safety OfficerEstes, Todd Florence, Chief Information OfficerFerrellgas, Tamria Zertuche, Chief Executive Officer and PresidentFirst Student, Sean McCormack, Chief Information OfficerGardaWorld, Joe Smith, Vice President, Customer Support ServicesLiberty Energy, Michael Tuomi, Director, Health, Safety, Environment, Compliance and TrainingLoblaws, Wayne Scott, Senior Director, Transport MaintenanceMacAllister, Bill Dollard, Director, Corporate FleetMartin Marietta, Greg Lahrman, Vice President, Enterprise ExcellenceMaxim Crane Works, Dave Reed, Chief Information OfficerMohawk Industries, Andy Yearout, Senior Vice President, Supply ChainNiSource, Bill Jefferson, Chief Operations OfficerNutrien Ag Solutions, Adam Lorenz, Senior Director, Fleet and Procurement OperationsOld Dominion Freight Line, Chris Kelley, Senior Vice President, OperationsPerformance Food Group, Tom Olitsky, Vice President, SafetyPike, James Banner, Senior Vice President, Administration and SafetyPrimoris Services Corporation, Eric Amlee, Vice President, FleetPS Logistics, Mauricio Paredes, Vice President, TechnologyQXO, Damien Katzenmeyer, Vice President, Fleet and LogisticsRepublic Services, Brett Rogers, Vice President, Operations TechnologySaia, Tarak Patel, Executive Vice President and Chief Information OfficerSoutheastern Freight Lines, Michael Owings, Vice President, IT SolutionsSouthern California Edison, Karan Kumar, Director, Transportation ServicesSRM Concrete, Samantha Prince, Chief Safety OfficerSummit, Adam Silbernagel, Senior Vice President, ITSysco, Kevin Thomas, Global Vice President, Environmental Health and Safety, Operational Shrink Risk, Transportation Safety, and Occupational HealthTNT Crane, Sunil Gupta, Chief Information OfficerUNFI, Tehzin Chadwick, Chief Safety OfficerUniFirst, Matt Croatti, Senior Vice President, OperationsUSIC, Tom Karnowski, Vice President, Environment, Health, and SafetyWerner Enterprises, Daragh Mahon, Executive Vice President and Chief Information OfficerXPO, Greg Pawelski, Vice President, Health and Safety The CAB’s input directly shaped recent innovations like Samsara Coach, an AI-powered coaching experience that delivers personalized, real-time guidance to drivers, and the Asset Tag XS, a compact, ruggedized tracker that brings visibility to even the smallest high-value assets. These leaders also play a critical role in advising on the breakthrough products Samsara is set to unveil at its Beyond conference this June. “Last year, our customers prevented nearly 380,000 accidents—that is hundreds of thousands of lives changed,” said Johan Land, SVP of Product at Samsara. “Our Customer Advisory Board is the heartbeat of our innovation. We listen to the problems our customers face and co-create products to pioneer a safer, more efficient future for physical operations. We are truly proud to build alongside them.” Samsara Connects the People of Physical Operations Samsara is committed to bringing people together from every corner of physical operations. By creating forums across the world, Samsara helps the industry connect and share insights that drive innovation and strengthen performance. These include: Samsara Driver Council: Monthly virtual sessions where drivers across industries connect and work alongside Samsara to build solutions that enhance the experience behind the wheel.Samsara Spark: Brings together operations leaders through multiple virtual sessions per month. Members network with peers tackling similar large-scale challenges and share ideas on how technology can best support them.Samsara User Groups: In-person events that enable customers to learn and be hands-on with the latest innovations. Sessions allow leaders to share strategies for overcoming operational obstacles and build industry connections within the region.Samsara Global Safety Summits: 19 in-person events across the U.S. and Canada that explore how AI detections and automation move the needle from reactive monitoring to a proactive safety culture.Samsara Beyond: The premier event for the world of physical operations. Taking place June 23–26, 2026, in Las Vegas, NV, with Go Beyond events—catered to international and public sector audiences—held throughout 2026. To learn more about Samsara’s community programs, visit here. About Samsara Samsara (NYSE: IOT) is the pioneer of the Connected Operations® Platform, which is an open platform that connects the people, devices, and systems of some of the world’s most complex operations, allowing them to develop actionable insights and improve their operations. With tens of thousands of customers across North America and Europe, Samsara is a proud technology partner to the people who keep our global economy running, including the world’s leading organizations across industries in transportation, construction, wholesale and retail trade, field services, logistics, manufacturing, utilities and energy, government, healthcare and education, food and beverage, and others. The company's mission is to increase the safety, efficiency, and sustainability of the operations that power the global economy. Samsara is a registered trademark of Samsara Inc. All other brand names, product names or trademarks belong to their respective holders. Source: Samsara