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6-K

Aurora Mobile Ltd (JG)

6-K 2024-11-15 For: 2024-11-15
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Added on April 10, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

WASHINGTON, D.C. 20549

FORM 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16 UNDER

THE SECURITIES EXCHANGE ACT OF 1934

For the month of November 2024

Commission File Number: 001-38587

Aurora Mobile Limited

31/F, Block 12-A, Shenzhen Bay Science and Technology Ecological Park,

Nanshan District, Shenzhen, Guangdong 518057

People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F   x Form 40-F   ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1): ¨

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7): ¨

EXHIBIT INDEX

Exhibit No. Description
99.1 Press Release

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

AURORA MOBILE LIMITED
By : /s/ Shan-Nen Bong
Name : Shan-Nen Bong
Title : Chief Financial Officer

Date: November 15, 2024

Exhibit 99.1

AuroraMobile Limited Announces Third Quarter 2024


Unaudited FinancialResults

SHENZHEN, CHINA, November 14, 2024 – Aurora Mobile Limited (“Aurora Mobile” or the “Company”) (NASDAQ: JG), a leading provider of customer engagement and marketing technology services in China, today announced its unaudited financial results for the third quarter ended September 30, 2024.

Third Quarter 2024Financial Highlights

· Revenues were RMB79.1 million (US$11.3 million), an increase of 7% year-over-year.
· Cost of revenues was RMB25.8 million (US$3.7 million), an increase of 19% year-over-year.
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· Gross profit was RMB53.2 million (US$7.6 million), an increase of 2% year-over-year.
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· Total operating expenses were RMB57.1 million (US$8.1 million), a decrease of 5% year-over-year.
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· Net loss was RMB2.2 million (US$0.3 million), compared with a net loss of RMB7.0 million<br> for the same quarter last year.
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· Net loss attributable to Aurora Mobile Limited’s shareholders was RMB2.6 million (US$0.4<br> million), compared with a net loss attributable to Aurora Mobile Limited’s shareholders<br> of RMB6.8 million for the same quarter last year.
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· Adjusted net loss (non-GAAP) was RMB0.9 million (US$0.1 million), compared with a RMB2.1 million<br> adjusted net income for the same quarter last year.
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· Adjusted EBITDA (non-GAAP) was RMB0.6 million (US$82 thousand), compared with RMB4.5 million for<br> the same quarter last year.
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Mr. Weidong Luo, Chairman and Chief Executive Officer of Aurora Mobile, commented, “This quarter has been remarkable from financial results perspective. There were a few record-breaking events that we have achieved. The snapshots for this quarter are as follows:

· Firstly,<br> we are writing our own history! In this quarter, we recorded the 5th consecutive quarterly<br> positive Adjusted EBITDA.
· Secondly,<br> Developer Subscription revenue recorded both 7% growth quarter-over-quarter and 11% growth<br> year-over-year. More importantly, the quarterly revenue has exceeded RMB50 million for the<br> first time in history. Yet another record-breaking event in this quarter!
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· Thirdly,<br> we recorded net operating cash inflow of RMB12.3 million. This is the highest level for the<br> past 16 quarters.
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· Fourthly,<br> our EngageLab business continues to grow significantly in terms of both customer numbers<br> (grew 32% quarter-over-quarter) and cumulative signed contract value (grew 23% quarter-over-quarter).
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Our Subscription Services revenues of RMB51.7 million grew strongly by 11% year-over-year and by 7% quarter-over-quarter. The year-over-year and quarter-over-quarter revenue growth was mainly driven by increase in ARPU. Another major contributor of this impressive revenue growth was the solid performance of our EngageLab business. The EngageLab business has contributed strong revenue growth in this quarter. On year-over-year basis, the recognized revenue for EngageLab has grown close to 100%.”

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Mr. Shan-Nen Bong, Chief Financial Officer of Aurora Mobile, added, “We have been diligent in growing and managing our business. We keep our operating expenses to an optimal level to support business growth and expansion. Our gross profit in this quarter recorded good growth, both year-over-year and quarter-over-quarter, where gross profit grew every quarter to new heights from Q1 to Q3 in 2024. Last, but not least, our net loss narrowed by 69% on a year-over-year basis.”

Third Quarter2024 Financial Results

Revenueswere RMB79.1 million (US$11.3 million), an increase of 7% from RMB74.1 million in the same quarter of last year, mainly due to a 12% increase in revenue from Developer Services and partially offset by a 4% decrease in revenue from Vertical Applications.

Costof revenues was RMB25.8 million (US$3.7 million), an increase of 19% from RMB21.8 million in the same quarter of last year. The increase was mainly due to a RMB1.8 million increase in technical service cost, a RMB0.3 million increase in cloud costs and a RMB0.8 million increase in short messaging cost.

Grossprofit was RMB53.2 million (US$7.6 million), an increase of 2% from RMB52.3 million in the same quarter of last year.

Totaloperating expenses were RMB57.1 million (US$8.1 million), a decrease of 5% from RMB60.0 million in the same quarter of last year.

· Research and development expenses were RMB24.2 million (US$3.4 million), a decrease of 26% from<br> RMB32.8 million in the same quarter of last year, mainly due to a RMB3.1 million decrease<br> in personnel costs, a RMB3.0 million decrease in technical service fee, a RMB1.9 million<br> decrease in cloud cost and a RMB0.8 million decrease in depreciation expense.
· Sales and marketing expenses were RMB22.4 million (US$3.2 million), an increase of 3% from<br> RMB21.8 million in the same quarter of last year, mainly due to a RMB1.1 million increase<br> in travel expense.
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· General and administrative expenses were RMB10.4 million (US$1.5 million), an increase of 92%<br> from RMB5.4 million in the same quarter of last year, mainly due to there was a one-time<br> gain on disposal of property and equipment of RMB7.6 million in Q3’2023 which was non-existence<br> in Q3’2024. The impact was partially offset by a RMB1.5 million decrease in personnel<br> costs.
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Lossfrom operations was RMB3.6 million (US$0.5 million), compared with RMB1.8 million in the same quarter of last year.

NetLoss was RMB2.2 million (US$0.3 million), compared with RMB7.0 million in the same quarter of last year.

Adjustednet loss (non-GAAP) was RMB0.9 million (US$0.1 million), compared with a RMB2.1 million adjusted net income in the same quarter of last year.

AdjustedEBITDA (non-GAAP) was RMB0.6 million (US$82 thousand), compared with RMB4.5 million for the same quarter of last year.

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The cash and cash equivalents and restricted cash were RMB101.1 million (US$14.4 million) as of September 30, 2024 compared with RMB115.0 million as of December 31, 2023.

Update on Share Repurchase

As of September 30, 2024, the Company had repurchased a total of 245,638 ADS, of which 28,995 ADSs, or around US$150.4 thousand were repurchased during the third quarter in 2024.

Conference Call

The Company will host an earnings conference call on Thursday, November 14, 2024 at 7:30 a.m. U.S. Eastern Time (8:30 p.m. Beijing time on the same day).

All participants must register in advance to join the conference using the link provided below. Please dial in 15 minutes before the call is scheduled to begin. Conference access information will be provided upon registration.

Participant Online Registration: https://register.vevent.com/register/BIbffdeba3d6fd4cb59da31309ca6efd3f

A live and archived webcast of the conference call will be available on the Investor Relations section of Aurora Mobile’s website at https://ir.jiguang.cn/.

Use of Non-GAAP Financial Measures

In evaluating the business, the Company considers and uses two non-GAAP measures, adjusted net income/(loss) and adjusted EBITDA, as a supplemental measure to review and assess its operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. The Company defines adjusted net income/(loss) as net loss excluding share-based compensation, reduction in force charges and impairment of long-term investments. The Company defines adjusted EBITDA as net loss excluding interest expense, depreciation of property and equipment, amortization of intangible assets, amortization of land use right, income tax expenses/(benefits), share-based compensation, reduction in force charges and impairment of long-term investments.

The Company believes that adjusted net income/(loss) and adjusted EBITDA help identify underlying trends in its business that could otherwise be distorted by the effect of certain expenses that it includes in loss from operations and net loss.

The Company believes that adjusted net income/(loss) and adjusted EBITDA provide useful information about its operating results, enhance the overall understanding of its past performance and future prospects and allow for greater visibility with respect to key metrics used by the management in their financial and operational decision-making.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using adjusted net income/(loss) and adjusted EBITDA is that they do not reflect all items of income and expense that affect the Company’s operations. Further, the non-GAAP financial measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

The Company compensates for these limitations by reconciling the non-GAAP financial measures to the nearest U.S. GAAP performance measure, all of which should be considered when evaluating the Company’s performance. The Company encourages you to review its financial information in its entirety and not rely on a single financial measure.

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Reconciliations of the non-GAAP financial measures to the most comparable U.S. GAAP measure are included at the end of this press release.

Safe HarborStatement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Among other things, the Business Outlook and quotations from management in this announcement, as well as Aurora Mobile’s strategic and operational plans, contain forward-looking statements. Aurora Mobile may also make written or oral forward-looking statements in its reports to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Statements that are not historical facts, including but not limited to statements about Aurora Mobile’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: Aurora Mobile’s strategies; Aurora Mobile’s future business development, financial condition and results of operations; Aurora Mobile’s ability to attract and retain customers; its ability to develop and effectively market data solutions, and penetrate the existing market for developer services; its ability to transition to the new advertising-driven SAAS business model; its ability to maintain or enhance its brand; the competition with current or future competitors; its ability to continue to gain access to mobile data in the future; the laws and regulations relating to data privacy and protection; general economic and business conditions globally and in China and assumptions underlying or related to any of the foregoing. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release and in the attachments is as of the date of the press release, and Aurora Mobile undertakes no duty to update such information, except as required under applicable law.

About AuroraMobile Limited

Founded in 2011, Aurora Mobile is a leading provider of customer engagement and marketing technology services in China. Since its inception, Aurora Mobile has focused on providing stable and efficient messaging services to enterprises and has grown to be a leading mobile messaging service provider with its first-mover advantage. With the increasing demand for customer reach and marketing growth, Aurora Mobile has developed forward-looking solutions such as Cloud Messaging and Cloud Marketing to help enterprises achieve omnichannel customer reach and interaction, as well as artificial intelligence and big data-driven marketing technology solutions to help enterprises' digital transformation.

For more information, please visit https://ir.jiguang.cn/.

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Forinvestor and media inquiries, please contact:

Aurora MobileLimited

ir@jiguang.cn

Christensen

In China

Ms. Xiaoyan Su

Phone: +86-10-5900-1548

E-mail: Xiaoyan.Su@christensencomms.com

In U.S.

Ms. Linda Bergkamp

Phone: +1-480-614-3004

Email: linda.bergkamp@christensencomms.com

Footnote:

This announcement contains translations of certain RMB amounts into U.S. dollars at specified rates solely for the convenience of the reader. Unless otherwise noted, all translations from RMB to U.S. dollars are made at a rate of RMB7.0176 to US$1.00, the exchange rate set forth in the H.10 statistical release of the Board of Governors of the Federal Reserve System as of September 30, 2024.

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AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED INCOME STATEMENTS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”), except for number of shares and per share data)

Three<br> months ended Nine<br> months ended
September 30,<br> 2023 June 30,<br> 2024 September 30,<br> 2024 September 30,<br> 2023 September 30,<br> 2024
RMB RMB RMB US RMB RMB US
Revenues 74,058 79,441 79,052 212,822 223,017
Cost of revenues (21,756 ) (26,670 ) (25,846 ) ) (66,817 ) (70,668 ) )
Gross<br> profit 52,302 52,771 53,206 146,005 152,349
Operating expenses
Research and development (32,797 ) (23,652 ) (24,157 ) ) (94,721 ) (70,490 ) )
Sales and marketing (21,750 ) (20,478 ) (22,448 ) ) (60,649 ) (60,317 ) )
General<br> and administrative (5,436 ) (10,677 ) (10,447 ) ) (33,582 ) (34,056 ) )
Total<br> operating expenses (59,983 ) (54,807 ) (57,052 ) ) (188,952 ) (164,863 ) )
Other<br> operating income^(1)^ 5,850 1,055 202 10,179 2,836
Loss<br> from operations (1,831 ) (981 ) (3,644 ) ) (32,768 ) (9,678 ) )
Foreign exchange gain/(loss),<br> net 26 12 195 (67 ) 184
Interest income 269 195 211 953 2,593
Interest expenses (209 ) (42 ) (42 ) ) (650 ) (90 ) )
Other (loss)/income (5,439 ) (20 ) 1,048 (13,966 ) 1,043
Change in<br> fair value of structured deposits 11 15 50 24 88
Loss<br> before income taxes (7,173 ) (821 ) (2,182 ) ) (46,474 ) (5,860 ) )
Income tax<br> benefits/(expenses) 177 (483 ) 24 506 (215 ) )
Net<br> loss (6,996 ) (1,304 ) (2,158 ) ) (45,968 ) (6,075 ) )
Less: net (loss)/income attributable<br> to noncontrolling interests and redeemable noncontrolling interests (225 ) (304 ) 423 (1,115 ) (95 ) )
Net<br> loss attributable to Aurora Mobile Limited’s shareholders (6,771 ) (1,000 ) (2,581 ) ) (44,853 ) (5,980 ) )
Net loss per share, for<br> Class A and Class B common shares:
Class A and B Common Shares<br> - basic and diluted (0.08 ) (0.01 ) (0.03 ) ) (0.56 ) (0.08 ) )
Shares used in net loss<br> per share computation:
Class A Common Shares -<br> basic and diluted 62,731,319 62,603,736 62,717,083 62,813,504 62,669,237
Class B Common Shares -<br> basic and diluted 17,000,189 17,000,189 17,000,189 17,000,189 17,000,189
Other comprehensive (loss)/income
Foreign currency translation<br> adjustments (343 ) 208 (826 ) ) 1,640 (540 ) )
Total<br> other comprehensive (loss)/income, net of tax (343 ) 208 (826 ) ) 1,640 (540 ) )
Total<br> comprehensive loss (7,339 ) (1,096 ) (2,984 ) ) (44,328 ) (6,615 ) )
Less: comprehensive (loss)/income<br> attributable to noncontrolling interests and redeemable noncontrolling interests (225 ) (304 ) 423 (1,115 ) (95 ) )
Comprehensive<br> loss attributable to Aurora Mobile Limited’s shareholders (7,114 ) (792 ) (3,407 ) ) (43,213 ) (6,520 ) )

All values are in US Dollars.

(1) Beginning on January 1, 2024 we classified the government grants that are operating in nature as other operating income. Comparative figures were reclassified to conform to this presentation.

AURORA MOBILE LIMITED

UNAUDITED INTERIM CONDENSED CONSOLIDATED BALANCE SHEETS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

As of
December 31, 2023 September 30, 2024
RMB RMB US
ASSETS
Current assets:
Cash and cash equivalents 114,521 100,755
Restricted cash 486 367
Accounts receivable 34,344 40,524
Prepayments and other current assets 20,225 20,175
Total current assets 169,576 161,821
Non-current assets:
Long-term investments 112,912 112,488
Property and equipment, net 1,433 3,179
Operating lease right-of-use assets 4,081 20,884
Intangible assets, net 17,941 14,697
Goodwill 37,785 37,785
Deferred tax assets 1,072 442
Other non-current assets 5,387 6,136
Total non-current assets 180,611 195,611
Total assets 350,187 357,432
LIABILITIES AND SHAREHOLDERS’ EQUITY
Current liabilities:
Short-term loan - 3,000
Accounts payable 21,073 27,072
Deferred revenue and customer deposits 141,518 134,810
Operating lease liabilities 4,007 5,403
Accrued liabilities and other current liabilities 74,682 68,015
Total current liabilities 241,280 238,300
Non-current liabilities:
Operating lease liabilities 629 16,128
Deferred tax liabilities 3,994 3,419
Other non-current liabilities 563 567
Total non-current liabilities 5,186 20,114
Total liabilities 246,466 258,414
Shareholders’ equity:
Common shares 50 50
Treasury shares (2,453 ) (1,669 ) )
Additional paid-in capital 1,045,397 1,046,525
Accumulated deficit (988,669 ) (994,649 ) )
Accumulated other comprehensive income 19,223 18,683
Total Aurora Mobile Limited’s shareholders’ equity 73,548 68,940
Noncontrolling interests 30,173 30,078
Total shareholders’ equity 103,721 99,018
Total liabilities and shareholders’ equity 350,187 357,432

All values are in US Dollars.

AURORA MOBILE LIMITED

RECONCILIATION OF GAAP AND NON-GAAP RESULTS

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

Three<br> months ended Nine<br> months ended
September 30,<br> 2023 June 30,<br> 2024 September 30,<br> 2024 September 30,<br> 2023 September 30,<br> 2024
RMB RMB RMB US RMB RMB US
Reconciliation of Net Loss<br> to Adjusted Net Income/(Loss):
Net loss (6,996 ) (1,304 ) (2,158 ) ) (45,968 ) (6,075 ) )
Add:
Share-based<br> compensation 2,848 913 1,249 10,054 3,430
Reduction<br> in force charges 619 - - 2,358 -
Impairment<br> of long-term investment 5,604 - - 15,264 -
Adjusted<br> net income/(loss) 2,075 (391 ) (909 ) ) (18,292 ) (2,645 ) )
Reconciliation of Net Loss<br> to Adjusted EBITDA:
Net loss (6,996 ) (1,304 ) (2,158 ) ) (45,968 ) (6,075 ) )
Add:
Income<br> tax (benefits)/expenses (177 ) 483 (24 ) ) (506 ) 215
Interest<br> expenses 209 42 42 650 90
Depreciation<br> of property and equipment 868 371 361 4,853 1,112
Amortization<br> of intangible assets 1,519 1,115 1,112 4,714 3,596
Amortization<br> of land use right - - - 994 -
EBITDA (4,577 ) 707 (667 ) ) (35,263 ) (1,062 ) )
Add:
Share-based<br> compensation 2,848 913 1,249 10,054 3,430
Reduction<br> in force charges 619 - - 2,358 -
Impairment<br> of long-term investment 5,604 - - 15,264 -
Adjusted<br> EBITDA 4,494 1,620 582 (7,587 ) 2,368

All values are in US Dollars.

AURORA MOBILE LIMITED

UNAUDITED SAAS BUSINESSES REVENUE

(Amounts in thousands of Renminbi (“RMB”) and US dollars (“US$”))

Three months ended Nine months ended
September 30, 2023 June 30, 2024 September 30, 2024 September 30, 2023 September 30, 2024
RMB RMB RMB US RMB RMB US
Developer Services 51,534 56,406 57,485 149,071 158,640
Subscription 46,659 48,124 51,651 124,693 142,126
Value-Added Services 4,875 8,282 5,834 24,378 16,514
Vertical Applications 22,524 23,035 21,567 63,751 64,377
Total Revenue 74,058 79,441 79,052 212,822 223,017
Gross Profits 52,302 52,771 53,206 146,005 152,349
Gross Margin 70.6 % 66.4 % 67.3 % % 68.6 % 68.3 % %

All values are in US Dollars.