Moon Capital Management, LLC

Registered adviser

CIK

1410588

Location

KNOXVILLE, TN

Portfolio Value

Mid $3,533,945,178

Diversification

Highly concentrated

Filing Date

Global Rank

#595 / 5,430 ▼ 238 · as of Jun 2020

Top Industry

Internet Content & Information 98.0%

Period ended 6 years ago

Filed Aug 24, 2020 · 6y

2 quarters · since Mar 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 107612

Roster of Nov 1, 2026

Regulatory AUM

$391,505,956

Main clients

Individuals and high net worth (88% of AUM)

Private funds

1 fund · Hedge funds

Focus by fund count, roster of Nov 1, 2026

$33,855,339 gross assets

Private funds on Schedule D 7.B.(1)

As filed Mar 28, 2024; SEC's bulk Form ADV archive ends with 2024 filings.

$17,388,095 gross assets in 1 fund Hedge funds $17,388,095 (1)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Jun 2026 to Nov 2026	$391,505,956	Individuals and high net worth (88%)
Apr 2025 to May 2026	$395,173,915	Individuals and high net worth (79%)
Apr 2024 to Mar 2025	$278,382,171	Individuals and high net worth (78%)
May 2023 to Mar 2024	$313,671,735	Individuals and high net worth (85%)
Sep 2021 to Apr 2023	$216,268,792	Individuals and high net worth (89%)
Apr 2020 to Aug 2021	$202,546,146	Individuals and high net worth (89%)

1 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2020, never from the firm's own description.

Style

Concentrated

The top 10 positions are 99.1% of the book (60%+)

Turnover

Turnover unknown

It needs four straight quarters of measured turnover

Horizon

Horizon unknown

The value-weighted holding period is at least 2.0 quarters, but 99.8% of the book was already held when coverage starts

Closest benchmark: every 13F filer's combined book, active share 92.4%; sector active share 86.2% against the combined 13F book's sector weights.

Over time 2 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

37 tracked positions · as of Jun 30, 2020 · Δ vs Mar 31, 2020

Top Position

98.0%

+41.6 pts

Top 5

98.6%

−0.8 pts

Top 10

99.1%

−0.6 pts

HHI

9,605

Highly concentrated+4,595

Portfolio Trend

2 quarters · across all stocks

Sector Breakdown

As of Jun 30, 2020

Sector	% Portfolio	Value	Positions
Communication Services	98.2%	$3,469,289,151	5
Financial Services	0.8%	$28,585,083	11
Healthcare	0.7%	$23,443,704	9
Consumer Cyclical	0.2%	$7,559,126	4
Consumer Defensive	0.1%	$2,102,622	1
Industrials	0.0%	$1,176,617	3
Utilities	0.0%	$621,629	1
Energy	0.0%	$468,307	1
Technology	0.0%	$435,104	1
Basic Materials	0.0%	$263,835	1

Last Quarter's Activity

Export CSV

Jun 30, 2020 vs Mar 31, 2020

Added To

Positions the filer increased

4 positions

Ticker	Company	Δ Shares	Shares	Value
JEF	Jefferies Financial Group Inc.	+16,735	210,405	$3,271,807
WFC	Wells Fargo & Company	+2,005	101,158	$2,589,644
GLRE	Greenlight Capital Re, Ltd.	+130	263,442	$1,717,641
CINF	Cincinnati Financial Corp	+49	6,699	$428,936
No positions match the current search.

Trimmed

Positions the filer reduced

17 positions

Ticker	Company	Δ Shares	Shares	Value
SKM	Sk Telecom Co Ltd	−11,830	162,715	$3,143,657
HRB	H&R Block Inc	−6,755	115,050	$1,642,914
KKR	KKR & Co. Inc.	−5,050	126,541	$3,907,586
FOXA	Fox Corp	−4,150	79,495	$2,132,055
CVS	CVS HEALTH Corp	−4,090	63,094	$4,099,217
LGIH	LGI Homes, Inc.	−2,816	34,943	$3,076,032
SYF	Synchrony Financial	−2,232	115,026	$2,548,976
PRGO	PERRIGO Co plc	−2,165	58,206	$3,217,045
AIG	American International Group, Inc.	−1,550	92,761	$2,892,287
MCK	Mckesson Corp	−1,285	24,695	$3,788,706
GPI	Group 1 Automotive Inc	−1,065	37,387	$2,466,420
BRK-B	Berkshire Hathaway Inc	−969	34,417	$6,143,778
CI	Cigna Group	−875	21,928	$4,114,789
GS	Goldman Sachs Group Inc	−787	17,761	$3,509,928
HCA	HCA Healthcare, Inc.	−230	36,832	$3,574,913
GOOG	Alphabet Inc.	−125	2,450	$3,463,345,000
XOM	ExxonMobil Holdings Corp	−22	10,472	$468,307
No positions match the current search.

New Positions

Positions the filer opened this quarter

3 positions

Ticker	Company	Shares	Value
ABBV	AbbVie Inc.	35,449	$3,480,382
MO	Altria Group, Inc.	53,570	$2,102,622
FOX	Fox Corp	7,403	$198,696
No positions match the current search.

Sold Out

Positions the filer fully exited

2 positions

Ticker	Company	Shares	Value
—		22,285	$3,946,674,000
ADNT	Adient plc	84,356	$765,108
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

37 tracked positions · $3,533,945,178 total · filing declares 40 positions · $82,377,304,000 · as of Jun 30, 2020

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
GOOG	Alphabet Inc. Communication Services	Reduced	2,450	-125	$3,463,345,000	+15.7%	2+	before history	98.00%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	34,417	-969	$6,143,778	−5.0%	2+	before history	0.17%
CI	Cigna Group Healthcare	Reduced	21,928	-875	$4,114,789	+1.8%	2+	before history	0.12%
CVS	CVS HEALTH Corp Healthcare	Reduced	63,094	-4,090	$4,099,217	+2.8%	2+	before history	0.12%
KKR	KKR & Co. Inc. Financial Services	Reduced	126,541	-5,050	$3,907,586	+26.5%	2+	before history	0.11%
MCK	Mckesson Corp Healthcare	Reduced	24,695	-1,285	$3,788,706	+7.8%	2+	before history	0.11%
HCA	HCA Healthcare, Inc. Healthcare	Reduced	36,832	-230	$3,574,913	+7.4%	2+	before history	0.10%
GS	Goldman Sachs Group Inc Financial Services	Reduced	17,761	-787	$3,509,928	+22.4%	2+	before history	0.10%
ABBV	AbbVie Inc. Healthcare	NEW	35,449	NEW	$3,480,382	NEW	1	$88.05	0.10%
JEF	Jefferies Financial Group Inc. Financial Services	Added	210,405	+16,735	$3,271,807	+23.6%	2+	before history	0.09%
PRGO	PERRIGO Co plc Healthcare	Reduced	58,206	-2,165	$3,217,045	+10.8%	2+	before history	0.09%
SKM	Sk Telecom Co Ltd Communication Services	Reduced	162,715	-11,830	$3,143,657	+10.7%	2+	before history	0.09%
LGIH	LGI Homes, Inc. Consumer Cyclical	Reduced	34,943	-2,816	$3,076,032	+80.4%	2+	before history	0.09%
AIG	American International Group, Inc. Financial Services	Reduced	92,761	-1,550	$2,892,287	+26.5%	2+	before history	0.08%
WFC	Wells Fargo & Company Financial Services	Added	101,158	+2,005	$2,589,644	−9.0%	2+	before history	0.07%
SYF	Synchrony Financial Financial Services	Reduced	115,026	-2,232	$2,548,976	+35.1%	2+	before history	0.07%
GPI	Group 1 Automotive Inc Consumer Cyclical	Reduced	37,387	-1,065	$2,466,420	+44.9%	2+	before history	0.07%
FOXA	Fox Corp Communication Services	Reduced	79,495	-4,150	$2,132,055	+7.9%	2+	before history	0.06%
MO	Altria Group, Inc. Consumer Defensive	NEW	53,570	NEW	$2,102,622	NEW	1	$39.01	0.06%
GLRE	Greenlight Capital Re, Ltd. Financial Services	Added	263,442	+130	$1,717,641	+9.6%	2+	before history	0.05%
HRB	H&R Block Inc Consumer Cyclical	Reduced	115,050	-6,755	$1,642,914	−4.2%	2+	before history	0.05%
BRK-A	Berkshire Hathaway Inc Financial Services	Held	5	0	$1,336,500	−1.7%	2+	before history	0.04%
JNJ	Johnson & Johnson Healthcare	Held	4,837	0	$680,227	+7.2%	2+	before history	0.02%
SO	Southern Co Utilities	Held	11,989	0	$621,629	−4.2%	2+	before history	0.02%
NSC	Norfolk Southern Corp Industrials	Held	3,226	0	$566,388	+20.3%	2+	before history	0.02%
T	At&T Inc. Communication Services	Held	15,539	0	$469,743	+3.7%	2+	before history	0.01%
XOM	ExxonMobil Holdings Corp Energy	Reduced	10,472	-22	$468,307	+17.5%	2+	before history	0.01%
MSFT	Microsoft Corp Technology	Held	2,138	0	$435,104	+29.0%	2+	before history	0.01%
CINF	Cincinnati Financial Corp Financial Services	Added	6,699	+49	$428,936	−14.5%	2+	before history	0.01%
HD	Home Depot, Inc. Consumer Cyclical	Held	1,492	0	$373,760	+34.2%	2+	before history	0.01%
HON	Honeywell International Inc Industrials	Held	2,559	0	$370,005	+8.1%	2+	before history	0.01%
RPM	Rpm International Inc Basic Materials	Held	3,515	0	$263,835	+26.2%	2+	before history	0.01%
EHC	Encompass Health Corp Healthcare	Held	3,964	0	$245,490	−3.3%	2+	before history	0.01%
AMGN	Amgen Inc Healthcare	Held	1,030	0	$242,935	+16.3%	2+	before history	0.01%
MMM	3M Co Industrials	Held	1,540	0	$240,224	+14.3%	2+	before history	0.01%
AXP	American Express Co Financial Services	Held	2,500	0	$238,000	+11.2%	2+	before history	0.01%
FOX	Fox Corp Communication Services	NEW	7,403	NEW	$198,696	NEW	1	$26.59	0.01%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.