Shone Asset Management LLC

CIK

1727270

Location

WALNUT CREEK, CA

Portfolio Value

Micro $11,780,099

Diversification

Moderately concentrated

Filing Date

Global Rank

#5,563 / 5,890 ▼ 471 · as of Dec 2020

Top Industry

Tobacco 35.6%

3Y Alpha vs SPY

-4.6%

Period ended 5 years ago

Filed Jan 20, 2021 · 5y

4 quarters · since Mar 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+57.4%

SPY

+76.0%

Annualised alpha

-4.4%

Max drawdown

−11.6%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

15 positions · as of Dec 31, 2020 · Δ vs Sep 30, 2020

Top Position

24.4%

−22.7 pts

Top 5

78.1%

+0.2 pts

Top 10

91.6%

−8.2 pts

HHI

1,536

Moderately concentrated−1,058

Portfolio Trend

4 quarters · across all stocks

Sector Breakdown

As of Dec 31, 2020

Sector	% Portfolio	Value	Positions
Consumer Defensive	49.6%	$5,837,817	4
Technology	35.3%	$4,161,851	4
Consumer Cyclical	6.8%	$797,706	3
Healthcare	6.1%	$722,374	2
Financial Services	2.1%	$248,696	1
Communication Services	0.1%	$11,655	1

Last Quarter's Activity

Export CSV

Dec 31, 2020 vs Sep 30, 2020

Added To

Positions the filer increased

1 positions

Ticker	Company	Δ Shares	Shares	Value	Open
JNJ	Johnson & Johnson	+126	1,749	$275,257
No positions match the current search.

Trimmed

Positions the filer reduced

1 positions

Ticker	Company	Δ Shares	Shares	Value	Open
AAPL	Apple Inc.	−2	21,676	$2,876,188
No positions match the current search.

New Positions

Positions the filer opened this quarter

4 positions

Ticker	Company	Shares	Value
PM	Philip Morris International Inc.	33,979	$2,813,121
MO	Altria Group, Inc.	33,775	$1,384,775
MDLZ	Mondelez International, Inc.	23,484	$1,373,109
KHC	Kraft Heinz Co	7,698	$266,812
No positions match the current search.

Sold Out

Positions the filer fully exited

No qualifying positions this quarter.

Portfolio Positions

Compact Export CSV View 13F filing

15 positions · $11,780,099 total · as of Dec 31, 2020

All sectors Communication Services Consumer Cyclical Consumer Defensive Financial Services Healthcare Technology

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Reduced	21,676	-2	$2,876,188	+14.6%	24.42%
PM	Philip Morris International Inc. Consumer Defensive	NEW	33,979	NEW	$2,813,121	NEW	23.88%
MO	Altria Group, Inc. Consumer Defensive	NEW	33,775	NEW	$1,384,775	NEW	11.76%
MDLZ	Mondelez International, Inc. Consumer Defensive	NEW	23,484	NEW	$1,373,109	NEW	11.66%
MSFT	Microsoft Corp Technology	Held	3,366	0	$748,665	+5.7%	6.36%
UNH	Unitedhealth Group Inc Healthcare	Held	1,275	0	$447,117	+12.5%	3.80%
SBUX	Starbucks Corp Consumer Cyclical	Held	3,037	0	$324,898	+24.5%	2.76%
ADBE	Adobe Inc. Technology	Held	561	0	$280,567	+2.0%	2.38%
JNJ	Johnson & Johnson Healthcare	Added	1,749	+126	$275,257	+13.9%	2.34%
KHC	Kraft Heinz Co Consumer Defensive	NEW	7,698	NEW	$266,812	NEW	2.26%
ORCL	Oracle Corp Technology	Held	3,964	0	$256,431	+8.4%	2.18%
V	Visa Inc. Financial Services	Held	1,137	0	$248,696	+9.4%	2.11%
HD	Home Depot, Inc. Consumer Cyclical	Held	893	0	$237,198	−4.4%	2.01%
YUMC	Yum China Holdings, Inc. Consumer Cyclical	Held	4,127	0	$235,610	+7.8%	2.00%
GOOGL	Alphabet Inc. Communication Services	Held	133	0	$11,655	+19.6%	0.10%