Bell Rock Capital LLC

CIK

1756283

Location

REHOBOTH BEACH, DE

Portfolio Value

Micro $410,138

Diversification

Diversified

Filing Date

Global Rank

#4,922 / 6,688 ▲ 1545

Top Industry

Consumer Electronics 21.9%

3Y Alpha vs SPY

-6.8%

Period ended 3 years ago

Filed Oct 28, 2022 · 3y

7 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+49.7%

SPY

+78.1%

Annualised alpha

-6.8%

Max drawdown

−18.9%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

55 positions · as of Sep 30, 2022 · Δ vs Jun 30, 2022

Top Position

21.0%

+0.9 pts

Top 5

43.0%

−30.3 pts

Top 10

60.3%

−39.7 pts

HHI

681

Diversified−656

Portfolio Trend

7 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2022

Sector	% Portfolio	Value	Positions
Technology	29.4%	$17,934,503	5
Consumer Defensive	22.9%	$13,946,963	13
Consumer Cyclical	18.4%	$11,239,223	7
Financial Services	9.3%	$5,676,369	10
Healthcare	6.2%	$3,803,360	5
Unclassified	4.4%	$2,672,723	3
Real Estate	2.4%	$1,439,806	1
Communication Services	1.9%	$1,149,993	3
Industrials	1.6%	$952,688	2
Energy	1.5%	$917,286	2
Utilities	1.4%	$882,795	2
Basic Materials	0.7%	$410,138	2

Last Quarter's Activity

Export CSV

Sep 30, 2022 vs Jun 30, 2022

Added To

Positions the filer increased

5 positions

Ticker	Company	Δ Shares	Shares	Value
AAPL	Apple Inc.	+87,458	92,625	$12,800,775
PG	PROCTER & GAMBLE Co	+16,015	19,372	$2,445,715
MSFT	Microsoft Corp	+13,038	14,855	$3,459,729
JNJ	Johnson & Johnson	+6,881	8,346	$1,363,402
MCD	Mcdonalds Corp	+5,161	8,420	$1,942,830
No positions match the current search.

Trimmed

Positions the filer reduced

No qualifying positions this quarter.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
AMZN	Amazon Com Inc	38,060	$4,300,780
F	Ford Motor Co	280,886	$3,145,923
CHD	Church & Dwight Co Inc /De/	35,430	$2,531,119
KEY	Keycorp /New/	145,312	$2,327,898
CPB	CAMPBELL'S Co	47,464	$2,236,503
QQQ	Invesco Qqq Trust, Series 1	5,908	$1,578,972
COST	Costco Wholesale Corp /New	3,230	$1,525,432
CVS	CVS HEALTH Corp	15,711	$1,498,358
IIPR	Innovative Industrial Properties Inc	16,269	$1,439,806
TGT	Target Corp	8,005	$1,187,861
IBM	International Business Machines Corp	8,562	$1,017,251
V	Visa Inc.	5,373	$954,513
AXP	American Express Co	6,825	$920,760
KO	Coca Cola Co	16,299	$913,069
DEO	Diageo PLC	5,170	$877,917
HD	Home Depot, Inc.	3,057	$843,548
HON	Honeywell International Inc	4,662	$733,660
GLD	Spdr Gold Trust	4,727	$731,125
CVX	Chevron Corp	4,710	$676,685
NEE	Nextera Energy Inc	8,231	$645,392
CLX	Clorox Co /De/	4,852	$622,948
HSY	Hershey Co	2,699	$595,048
GOOGL	Alphabet Inc.	5,220	$499,293
DIS	Walt Disney Co	5,048	$476,177
AMD	Advanced Micro Devices Inc	7,131	$451,820
No positions match the current search.

Sold Out

Positions the filer fully exited

4 positions

Ticker	Company	Shares	Value
SYBT	Stock Yards Bancorp, Inc.	15,516	$928,167
VZ	Verizon Communications Inc	7,448	$377,986
BRK-B	Berkshire Hathaway Inc	1,353	$369,396
O	Realty Income Corp	3,335	$227,647
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

2 positions · $410,138 total · Basic Materials only · as of Sep 30, 2022

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio	History
DD	DuPont de Nemours, Inc. Basic Materials	NEW	4,817	NEW	$101,580	NEW	24.77%
SHW	Sherwin Williams Co Basic Materials	NEW	1,507	NEW	$308,558	NEW	75.23%