Bell Rock Capital LLC

CIK

1756283

Location

REHOBOTH BEACH, DE

Portfolio Value

Micro $61,025,847

Diversification

Diversified

Filing Date

Global Rank

#4,921 / 6,687 ▲ 1543

Top Industry

Consumer Electronics 21.9%

3Y Alpha vs SPY

-6.5%

Period ended 3 years ago

Filed Oct 28, 2022 · 3y

7 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+49.3%

SPY

+76.3%

Annualised alpha

-6.5%

Max drawdown

−18.9%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

55 positions · as of Sep 30, 2022 · Δ vs Jun 30, 2022

Top Position

21.0%

+0.9 pts

Top 5

43.0%

−30.3 pts

Top 10

60.3%

−39.7 pts

HHI

681

Diversified−656

Portfolio Trend

7 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2022

Sector	% Portfolio	Value	Positions
Technology	29.4%	$17,934,503	5
Consumer Defensive	22.9%	$13,946,963	13
Consumer Cyclical	18.4%	$11,239,223	7
Financial Services	9.3%	$5,676,369	10
Healthcare	6.2%	$3,803,360	5
Unclassified	4.4%	$2,672,723	3
Real Estate	2.4%	$1,439,806	1
Communication Services	1.9%	$1,149,993	3
Industrials	1.6%	$952,688	2
Energy	1.5%	$917,286	2
Utilities	1.4%	$882,795	2
Basic Materials	0.7%	$410,138	2

Last Quarter's Activity

Export CSV

Sep 30, 2022 vs Jun 30, 2022

Added To

Positions the filer increased

5 positions

Ticker	Company	Δ Shares	Shares	Value
AAPL	Apple Inc.	+87,458	92,625	$12,800,775
PG	PROCTER & GAMBLE Co	+16,015	19,372	$2,445,715
MSFT	Microsoft Corp	+13,038	14,855	$3,459,729
JNJ	Johnson & Johnson	+6,881	8,346	$1,363,402
MCD	Mcdonalds Corp	+5,161	8,420	$1,942,830
No positions match the current search.

Trimmed

Positions the filer reduced

No qualifying positions this quarter.

New Positions

Positions the filer opened this quarter

25 positions

Ticker	Company	Shares	Value
AMZN	Amazon Com Inc	38,060	$4,300,780
F	Ford Motor Co	280,886	$3,145,923
CHD	Church & Dwight Co Inc /De/	35,430	$2,531,119
KEY	Keycorp /New/	145,312	$2,327,898
CPB	CAMPBELL'S Co	47,464	$2,236,503
QQQ	Invesco Qqq Trust, Series 1	5,908	$1,578,972
COST	Costco Wholesale Corp /New	3,230	$1,525,432
CVS	CVS HEALTH Corp	15,711	$1,498,358
IIPR	Innovative Industrial Properties Inc	16,269	$1,439,806
TGT	Target Corp	8,005	$1,187,861
IBM	International Business Machines Corp	8,562	$1,017,251
V	Visa Inc.	5,373	$954,513
AXP	American Express Co	6,825	$920,760
KO	Coca Cola Co	16,299	$913,069
DEO	Diageo PLC	5,170	$877,917
HD	Home Depot, Inc.	3,057	$843,548
HON	Honeywell International Inc	4,662	$733,660
GLD	Spdr Gold Trust	4,727	$731,125
CVX	Chevron Corp	4,710	$676,685
NEE	Nextera Energy Inc	8,231	$645,392
CLX	Clorox Co /De/	4,852	$622,948
HSY	Hershey Co	2,699	$595,048
GOOGL	Alphabet Inc.	5,220	$499,293
DIS	Walt Disney Co	5,048	$476,177
AMD	Advanced Micro Devices Inc	7,131	$451,820
No positions match the current search.

Sold Out

Positions the filer fully exited

4 positions

Ticker	Company	Shares	Value
SYBT	Stock Yards Bancorp, Inc.	15,516	$928,167
VZ	Verizon Communications Inc	7,448	$377,986
BRK-B	Berkshire Hathaway Inc	1,353	$369,396
O	Realty Income Corp	3,335	$227,647
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

55 positions · $61,025,847 total · as of Sep 30, 2022

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities

Showing 1–50 of 55 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Added	92,625	+87,458	$12,800,775	+1712.0%	20.98%
AMZN	Amazon Com Inc Consumer Cyclical	NEW	38,060	NEW	$4,300,780	NEW	7.05%
MSFT	Microsoft Corp Technology	Added	14,855	+13,038	$3,459,729	+641.4%	5.67%
F	Ford Motor Co Consumer Cyclical	NEW	280,886	NEW	$3,145,923	NEW	5.16%
CHD	Church & Dwight Co Inc /De/ Consumer Defensive	NEW	35,430	NEW	$2,531,119	NEW	4.15%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	19,372	+16,015	$2,445,715	+406.7%	4.01%
KEY	Keycorp /New/ Financial Services	NEW	145,312	NEW	$2,327,898	NEW	3.81%
CPB	CAMPBELL'S Co Consumer Defensive	NEW	47,464	NEW	$2,236,503	NEW	3.66%
MCD	Mcdonalds Corp Consumer Cyclical	Added	8,420	+5,161	$1,942,830	+141.5%	3.18%
QQQ	Invesco Qqq Trust, Series 1	NEW	5,908	NEW	$1,578,972	NEW	2.59%
COST	Costco Wholesale Corp /New Consumer Defensive	NEW	3,230	NEW	$1,525,432	NEW	2.50%
CVS	CVS HEALTH Corp Healthcare	NEW	15,711	NEW	$1,498,358	NEW	2.46%
IIPR	Innovative Industrial Properties Inc Real Estate	NEW	16,269	NEW	$1,439,806	NEW	2.36%
JNJ	Johnson & Johnson Healthcare	Added	8,346	+6,881	$1,363,402	+424.3%	2.23%
TGT	Target Corp Consumer Defensive	NEW	8,005	NEW	$1,187,861	NEW	1.95%
IBM	International Business Machines Corp Technology	NEW	8,562	NEW	$1,017,251	NEW	1.67%
V	Visa Inc. Financial Services	NEW	5,373	NEW	$954,513	NEW	1.56%
AXP	American Express Co Financial Services	NEW	6,825	NEW	$920,760	NEW	1.51%
KO	Coca Cola Co Consumer Defensive	NEW	16,299	NEW	$913,069	NEW	1.50%
DEO	Diageo PLC Consumer Defensive	NEW	5,170	NEW	$877,917	NEW	1.44%
HD	Home Depot, Inc. Consumer Cyclical	NEW	3,057	NEW	$843,548	NEW	1.38%
HON	Honeywell International Inc Industrials	NEW	4,662	NEW	$733,660	NEW	1.20%
GLD	Spdr Gold Trust	NEW	4,727	NEW	$731,125	NEW	1.20%
CVX	Chevron Corp Energy	NEW	4,710	NEW	$676,685	NEW	1.11%
NEE	Nextera Energy Inc Utilities	NEW	8,231	NEW	$645,392	NEW	1.06%
CLX	Clorox Co /De/ Consumer Defensive	NEW	4,852	NEW	$622,948	NEW	1.02%
HSY	Hershey Co Consumer Defensive	NEW	2,699	NEW	$595,048	NEW	0.98%
GOOGL	Alphabet Inc. Communication Services	NEW	5,220	NEW	$499,293	NEW	0.82%
DIS	Walt Disney Co Communication Services	NEW	5,048	NEW	$476,177	NEW	0.78%
AMD	Advanced Micro Devices Inc Technology	NEW	7,131	NEW	$451,820	NEW	0.74%
CCL	Carnival Corp Ltd. Consumer Cyclical	NEW	62,348	NEW	$438,306	NEW	0.72%
LLY	ELI LILLY & Co Healthcare	NEW	1,309	NEW	$423,265	NEW	0.69%
CALY	Callaway Golf Co Consumer Cyclical	NEW	20,354	NEW	$392,018	NEW	0.64%
IAU	Ishares Gold Trust	NEW	11,501	NEW	$362,626	NEW	0.59%
BBN	BlackRock Taxable Municipal Bond Trust Financial Services	NEW	20,395	NEW	$335,089	NEW	0.55%
SHW	Sherwin Williams Co Basic Materials	NEW	1,507	NEW	$308,558	NEW	0.51%
EL	Estee Lauder Companies Inc Consumer Defensive	NEW	1,340	NEW	$289,306	NEW	0.47%
MRK	Merck & Co., Inc. Healthcare	NEW	3,252	NEW	$280,062	NEW	0.46%
IBN	Icici Bank Ltd Financial Services	NEW	13,216	NEW	$277,139	NEW	0.45%
MKC	Mccormick & Co Inc Consumer Defensive	NEW	3,817	NEW	$272,037	NEW	0.45%
VLY	Valley National Bancorp Financial Services	NEW	23,046	NEW	$248,896	NEW	0.41%
SLB	Slb Limited/Nv Energy	NEW	6,702	NEW	$240,601	NEW	0.39%
KMB	Kimberly Clark Corp Consumer Defensive	NEW	2,120	NEW	$238,584	NEW	0.39%
PFE	Pfizer Inc Healthcare	NEW	5,445	NEW	$238,273	NEW	0.39%
PEG	Public Service Enterprise Group Inc Utilities	NEW	4,222	NEW	$237,403	NEW	0.39%
JBLU	Jetblue Airways Corp Industrials	NEW	33,036	NEW	$219,028	NEW	0.36%
MDLZ	Mondelez International, Inc. Consumer Defensive	NEW	3,856	NEW	$211,424	NEW	0.35%
CNOB	ConnectOne Bancorp, Inc. Financial Services	NEW	8,955	NEW	$206,502	NEW	0.34%
TXN	Texas Instruments Inc Technology	NEW	1,324	NEW	$204,928	NEW	0.34%
PHK	Pimco High Income Fund Financial Services	NEW	40,619	NEW	$188,878	NEW	0.31%