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Equibles

Bell Rock Capital LLC

Location
REHOBOTH BEACH, DE
Portfolio Value
Micro $13,946,963
Diversification
Diversified
Filing Date
Global Rank
#4,922 / 6,688 ▲ 1545
Top Industry
Consumer Electronics 21.9%
3Y Alpha vs SPY
-6.8%
Period ended 3 years ago
Filed Oct 28, 2022 · 3y
7 quarters · since Mar 2020

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio
+49.8%
SPY
+78.1%
Annualised alpha
-6.8%
Max drawdown
−18.9%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

55 positions · as of Sep 30, 2022 · Δ vs Jun 30, 2022
Top Position
21.0%
+0.9 pts
Top 5
43.0%
−30.3 pts
Top 10
60.3%
−39.7 pts
HHI
681
Mar 2020 → Sep 2022 · range 381 – 1,337
Diversified−656

Portfolio Trend

7 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2022
Sector % Portfolio Value
Technology 29.4% $17,934,503
Consumer Defensive 22.9% $13,946,963
Consumer Cyclical 18.4% $11,239,223
Financial Services 9.3% $5,676,369
Healthcare 6.2% $3,803,360
Unclassified 4.4% $2,672,723
Real Estate 2.4% $1,439,806
Communication Services 1.9% $1,149,993
Industrials 1.6% $952,688
Energy 1.5% $917,286
Utilities 1.4% $882,795
Basic Materials 0.7% $410,138

Last Quarter's Activity

Export CSV
Sep 30, 2022 vs Jun 30, 2022

Added To

Positions the filer increased
5 positions
Ticker Δ Shares Shares Value Open
AAPL +87,458 92,625 $12,800,775
PG +16,015 19,372 $2,445,715
MSFT +13,038 14,855 $3,459,729
JNJ +6,881 8,346 $1,363,402
MCD +5,161 8,420 $1,942,830

Trimmed

Positions the filer reduced
No qualifying positions this quarter.

New Positions

Positions the filer opened this quarter
25 positions
Ticker Shares Value Open
AMZN 38,060 $4,300,780
F 280,886 $3,145,923
CHD 35,430 $2,531,119
KEY 145,312 $2,327,898
CPB 47,464 $2,236,503
QQQ 5,908 $1,578,972
COST 3,230 $1,525,432
CVS 15,711 $1,498,358
IIPR 16,269 $1,439,806
TGT 8,005 $1,187,861
IBM 8,562 $1,017,251
V 5,373 $954,513
AXP 6,825 $920,760
KO 16,299 $913,069
DEO 5,170 $877,917
HD 3,057 $843,548
HON 4,662 $733,660
GLD 4,727 $731,125
CVX 4,710 $676,685
NEE 8,231 $645,392
CLX 4,852 $622,948
HSY 2,699 $595,048
GOOGL 5,220 $499,293
DIS 5,048 $476,177
AMD 7,131 $451,820

Sold Out

Positions the filer fully exited
4 positions
Ticker Shares Value Open
SYBT 15,516 $928,167
VZ 7,448 $377,986
BRK-B 1,353 $369,396
O 3,335 $227,647

Portfolio Positions

Export CSV View 13F filing
13 positions · $13,946,963 total · Consumer Defensive only · as of Sep 30, 2022
All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology Utilities
Ticker Company Shares Value (USD) % of Portfolio History
CHD
Church & Dwight Co Inc /De/
Consumer Defensive 		35,430 $2,531,119 18.15%
PG
PROCTER & GAMBLE Co
Consumer Defensive 		19,372 $2,445,715 17.54%
CPB
CAMPBELL'S Co
Consumer Defensive 		47,464 $2,236,503 16.04%
COST
Costco Wholesale Corp /New
Consumer Defensive 		3,230 $1,525,432 10.94%
TGT
Target Corp
Consumer Defensive 		8,005 $1,187,861 8.52%
KO
Coca Cola Co
Consumer Defensive 		16,299 $913,069 6.55%
DEO
Diageo PLC
Consumer Defensive 		5,170 $877,917 6.29%
CLX
Clorox Co /De/
Consumer Defensive 		4,852 $622,948 4.47%
HSY
Hershey Co
Consumer Defensive 		2,699 $595,048 4.27%
EL
Estee Lauder Companies Inc
Consumer Defensive 		1,340 $289,306 2.07%
MKC
Mccormick & Co Inc
Consumer Defensive 		3,817 $272,037 1.95%
KMB
Kimberly Clark Corp
Consumer Defensive 		2,120 $238,584 1.71%
MDLZ
Mondelez International, Inc.
Consumer Defensive 		3,856 $211,424 1.52%

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