Sterling Manor Financial, LLC

Registered adviser

CIK

1842015

Location

Saratoga Springs, NY

Portfolio Value

Small $142,055,128

Diversification

Moderately concentrated

Filing Date

Global Rank

#6,875 / 8,815 ▲ 71 · as of Mar 2026

Top Industry

Consumer Electronics 44.3%

Period ended 23 days ago

Filed Oct 21, 2026 · 2d

23 quarters · since Dec 2020

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 284218

Roster of Oct 1, 2026

Regulatory AUM

$201,005,892

Main clients

Individuals and high net worth (99% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Jun 2026 to Oct 2026	$201,005,892	Individuals and high net worth (99%)
Mar 2026 to May 2026	$201,000,000	Individuals and high net worth (99%)
Apr 2025 to Feb 2026	$171,200,000	Individuals and high net worth (99%)
Mar 2024 to Mar 2025	$160,086,000	Individuals and high net worth (100%)
May 2023 to Feb 2024	$151,538,000	Individuals and high net worth (100%)
Mar 2023 to Apr 2023	$151,538,000	Individuals and high net worth (100%)

4 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Mar 31, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 87.0% of the book (60%+)

Turnover

Low turnover

18.2% over the last four quarters (under 30%)

Horizon

Medium horizon

Value-weighted holding period 9.3 quarters (4 to under 12)

Closest benchmark: every 13F filer's combined book, active share 89.3%; sector active share 82.1% against the combined 13F book's sector weights.

Over time 22 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

37 tracked positions · as of Sep 30, 2026 · Δ vs Mar 31, 2026

Top Position

24.1%

+5.2 pts

Top 5

75.2%

+14.3 pts

Top 10

94.8%

+7.8 pts

HHI

1,535

Moderately concentrated+507

Portfolio Trend

23 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	93.7%	$133,095,468	24
Technology	4.0%	$5,624,007	3
Financial Services	0.6%	$834,440	3
Consumer Cyclical	0.6%	$829,669	1
Consumer Defensive	0.4%	$555,772	2
Industrials	0.3%	$465,694	2
Communication Services	0.2%	$330,316	1
Energy	0.2%	$319,762	1

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Mar 31, 2026

Added To

Positions the filer increased

10 positions

Ticker	Company	Δ Shares	Shares	Value
SPBO	State Street(R) SPDR Portfolio Corporate Bond ETF	+88,061	760,411	$20,903,698
—		+29,042	374,878	$0
XC	WisdomTree True Emerging Markets Fund	+25,911	235,789	$7,200,288
ZAP	Global X U.S. Electrification ETF	+20,357	156,150	$4,754,767
RSP	Victory Portfolios II	+13,055	68,390	$0
OCTU	AllianzIM U.S. Equity Buffer15 Uncapped Oct ETF	+7,895	33,576	$1,035,618
IDEV	iShares Core MSCI International Developed Markets ETF	+3,729	135,998	$12,169,101
ESGU	iShares ESG Aware MSCI USA ETF	+236	1,713	$0
DGRO	iShares Core Dividend Growth ETF	+54	141,531	$10,670,022
ADX	Adams Diversified Equity Fund, Inc.	+11	12,609	$323,673
No positions match the current search.

Trimmed

Positions the filer reduced

12 positions

Ticker	Company	Δ Shares	Shares	Value
FTSM	First Trust Enhanced Short Maturity ETF	−95,152	95,845	$5,703,735
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	−12,187	82,600	$10,166,408
JANU	AllianzIM U.S. Equity Buffer15 Uncapped Jan ETF	−7,897	510,742	$15,555,260
FSMD	Fidelity Small-Mid Multifactor ETF	−3,971	101,813	$5,006,145
VFVA	VANGUARD U.S. VALUE FACTOR ETF	−2,936	56,181	$8,465,914
AAPL	Apple Inc.	−600	11,913	$3,967,267
LCTU		−234	3,752	$306,425
DOGG	FT Vest DJIA Dogs 10 Target Income ETF	−106	31,960	$670,520
AMD	Advanced Micro Devices Inc	−105	1,552	$949,451
SDIV	Global X SuperDividend ETF	−56	28,816	$673,429
SPY	Spdr S&P 500 ETF Trust	−55	1,827	$1,393,325
JEPI	JPMorgan Equity Premium Income ETF	−39	12,291	$691,000
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
IGSB	iShares 1-5 Year Investment Grade Corporate Bond ETF	218,372	$11,187,197
JANI	AllianzIM International Equity Buffer15 Uncapped Jan ETF	364,418	$9,273,855
SCHM	Schwab U.S. Mid-Cap ETF	206,954	$7,040,575
DSI	iShares ESG MSCI KLD 400 ETF	1,561	$228,186
—		87,938	$0
No positions match the current search.

Sold Out

Positions the filer fully exited

7 positions

Ticker	Company	Shares	Value
YSEP	FT Vest International Equity Moderate Buffer ETF - September	342,177	$8,954,772
—		58,718	$7,522,950
SHY	iShares 1-3 Year Treasury Bond ETF	63,035	$5,204,799
XOM	ExxonMobil Holdings Corp	1,513	$256,695
AVGO	Broadcom Inc.	750	$232,132
IBM	International Business Machines Corp	863	$209,182
SHLD	Global X Defense Tech ETF	107,682	$0
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

37 tracked positions · $142,055,128 total · filing declares 37 positions · $172,745,260 · as of Sep 30, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Industrials Technology

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
SPBO	State Street(R) SPDR Portfolio Corporate Bond ETF	Added	760,411	+88,061	$20,903,698	+7.1%	14.72%
JANU	AllianzIM U.S. Equity Buffer15 Uncapped Jan ETF	Reduced	510,742	-7,897	$15,555,260	+9.7%	10.95%
IDEV	iShares Core MSCI International Developed Markets ETF	Added	135,998	+3,729	$12,169,101	+10.1%	8.57%
IGSB	iShares 1-5 Year Investment Grade Corporate Bond ETF	NEW	218,372	NEW	$11,187,197	NEW	7.88%
DGRO	iShares Core Dividend Growth ETF	Added	141,531	+54	$10,670,022	+7.5%	7.51%
SPYG	State Street(R) SPDR(R) Portfolio S&P 500(R) Growth ETF	Reduced	82,600	-12,187	$10,166,408	+9.5%	7.16%
JANI	AllianzIM International Equity Buffer15 Uncapped Jan ETF	NEW	364,418	NEW	$9,273,855	NEW	6.53%
VFVA	VANGUARD U.S. VALUE FACTOR ETF	Reduced	56,181	-2,936	$8,465,914	+6.4%	5.96%
XC	WisdomTree True Emerging Markets Fund	Added	235,789	+25,911	$7,200,288	+10.0%	5.07%
SCHM	Schwab U.S. Mid-Cap ETF	NEW	206,954	NEW	$7,040,575	NEW	4.96%
FTSM	First Trust Enhanced Short Maturity ETF	Reduced	95,845	-95,152	$5,703,735	−50.0%	4.02%
FSMD	Fidelity Small-Mid Multifactor ETF	Reduced	101,813	-3,971	$5,006,145	+5.8%	3.52%
ZAP	Global X U.S. Electrification ETF	Added	156,150	+20,357	$4,754,767	+8.9%	3.35%
AAPL	Apple Inc. Technology	Reduced	11,913	-600	$3,967,267	+24.9%	2.79%
SPY	Spdr S&P 500 ETF Trust	Reduced	1,827	-55	$1,393,325	+13.8%	0.98%
OCTU	AllianzIM U.S. Equity Buffer15 Uncapped Oct ETF	Added	33,576	+7,895	$1,035,618	+46.1%	0.73%
AMD	Advanced Micro Devices Inc Technology	Reduced	1,552	-105	$949,451	+181.7%	0.67%
AMZN	Amazon Com Inc Consumer Cyclical	Held	3,330	0	$829,669	+19.6%	0.58%
MSFT	Microsoft Corp Technology	Held	1,379	0	$707,289	+38.6%	0.50%
JEPI	JPMorgan Equity Premium Income ETF	Reduced	12,291	-39	$691,000	−1.1%	0.49%
SDIV	Global X SuperDividend ETF	Reduced	28,816	-56	$673,429	−7.7%	0.47%
DOGG	FT Vest DJIA Dogs 10 Target Income ETF	Reduced	31,960	-106	$670,520	−3.7%	0.47%
GOOGL	Alphabet Inc. Communication Services	Held	960	0	$330,316	+19.7%	0.23%
ADX	Adams Diversified Equity Fund, Inc. Financial Services	Added	12,609	+11	$323,673	+17.4%	0.23%
OKE	Oneok Inc Energy	Held	3,750	0	$319,762	−5.7%	0.23%
LCTU		Reduced	3,752	-234	$306,425	+9.6%	0.22%
WMT	Walmart Inc. Consumer Defensive	Held	2,714	0	$282,038	−16.4%	0.20%
KO	Coca Cola Co Consumer Defensive	Held	3,180	0	$273,734	+13.2%	0.19%
C	Citigroup Inc Financial Services	Held	2,100	0	$271,908	+14.2%	0.19%
CAT	Caterpillar Inc Industrials	Held	315	0	$255,398	+14.4%	0.18%
JPM	Jpmorgan Chase & Co Financial Services	Held	722	0	$238,859	+12.5%	0.17%
DSI	iShares ESG MSCI KLD 400 ETF	NEW	1,561	NEW	$228,186	NEW	0.16%
XPO	XPO, Inc. Industrials	Held	1,195	0	$210,296	−9.5%	0.15%
RSP	Victory Portfolios II	Added	68,390	+13,055	$0	−100.0%	0.00%
		Added	374,878	+29,042	$0	−100.0%	0.00%
		NEW	87,938	NEW	$0	NEW	0.00%
ESGU	iShares ESG Aware MSCI USA ETF	Added	1,713	+236	$0	—	0.00%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.