Holland Advisory Services, Inc.

CIK

1890183

Location

ORMOND BEACH, FL

Portfolio Value

Micro $3,515,116

Diversification

Diversified

Filing Date

Global Rank

#7,802 / 8,586 ▲ 140

Top Industry

Consumer Electronics 11.7%

3Y Alpha vs SPY

-4.6%

Period ended 3 months ago

Filed Apr 7, 2026 · 2mo

18 quarters · since Dec 2021

Clone Performance

Jun 2023–Jun 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+58.7%

SPY

+78.1%

Annualised alpha

-4.6%

Max drawdown

−14.6%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

33 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

10.9%

−1.7 pts

Top 5

36.3%

−5.2 pts

Top 10

56.9%

−2.5 pts

HHI

458

Diversified−72

Portfolio Trend

18 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Technology	25.8%	$4,607,144	6
Consumer Defensive	19.7%	$3,515,116	5
Financial Services	12.7%	$2,270,182	5
Healthcare	7.8%	$1,395,551	3
Energy	7.7%	$1,376,217	2
Industrials	6.8%	$1,219,548	3
Unclassified	6.8%	$1,211,949	2
Consumer Cyclical	5.9%	$1,045,840	2
Utilities	3.0%	$529,646	2
Communication Services	2.5%	$453,140	2
Basic Materials	1.2%	$215,406	1

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

15 positions

Ticker	Company	Δ Shares	Shares	Value
JPM	Jpmorgan Chase & Co	+263	3,862	$1,136,045
JNJ	Johnson & Johnson	+80	2,429	$593,744
CCL	Carnival Corp Ltd.	+46	10,437	$270,109
SO	Southern Co	+25	2,381	$229,814
MDLZ	Mondelez International, Inc.	+16	7,708	$444,289
CSCO	Cisco Systems, Inc.	+14	4,298	$333,481
DELL	Dell Technologies Inc.	+13	2,834	$465,144
IBM	International Business Machines Corp	+6	1,176	$285,050
BAC	Bank Of America Corp /De/	+4	4,407	$214,841
AMGN	Amgen Inc	+3	1,472	$517,923
AAPL	Apple Inc.	+2	7,652	$1,942,001
MSFT	Microsoft Corp	+2	3,322	$1,229,704
CMCSA	Comcast Corp	+1	7,411	$212,769
CAT	Caterpillar Inc	+1	865	$612,817
PG	PROCTER & GAMBLE Co	+1	3,740	$540,205
No positions match the current search.

Trimmed

Positions the filer reduced

5 positions

Ticker	Company	Δ Shares	Shares	Value
BRO	Brown & Brown, Inc.	−637	6,427	$419,104
PM	Philip Morris International Inc.	−594	6,972	$1,152,750
DIS	Walt Disney Co	−49	2,494	$240,371
WMT	Walmart Inc.	−38	6,993	$869,090
MCD	Mcdonalds Corp	−14	2,496	$775,731
No positions match the current search.

New Positions

Positions the filer opened this quarter

4 positions

Ticker	Company	Shares	Value
FBTC	Fidelity Wise Origin Bitcoin Fund	17,060	$1,007,051
TRV	Travelers Companies, Inc.	860	$250,844
RIO	Rio Tinto PLC	2,309	$215,406
QQQ	Invesco Qqq Trust, Series 1	355	$204,898
No positions match the current search.

Sold Out

Positions the filer fully exited

2 positions

Ticker	Company	Shares	Value
DIA	Spdr Dow Jones Industrial Average ETF Trust	427	$205,203
B	Barrick Mining Corp	4,651	$202,551
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

5 positions · $3,515,116 total · Consumer Defensive only · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
MDLZ	Mondelez International, Inc. Consumer Defensive	Added	7,708	+16	$444,289	+7.3%	12.64%
MO	Altria Group, Inc. Consumer Defensive	Held	7,710	0	$508,782	+14.4%	14.47%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	3,740	+1	$540,205	+0.8%	15.37%
WMT	Walmart Inc. Consumer Defensive	Reduced	6,993	-38	$869,090	+10.9%	24.72%
PM	Philip Morris International Inc. Consumer Defensive	Reduced	6,972	-594	$1,152,750	−5.0%	32.79%