Holland Advisory Services, Inc.
Filing Date
Global Rank
#7,450
/ 8,232
▲ 262
Top Industry
Consumer Electronics
11.7%
3Y Alpha vs SPY
-3.7%
Period ended 2 months ago
Filed Apr 7, 2026 · 2mo
18 quarters · since Dec 2021
Clone Performance
Jun 2023–Jun 2026 · vs SPYHypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.
Cloned portfolio
+60.5%
SPY
+76.3%
Annualised alpha
-3.7%
Max drawdown
−14.6%
Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.
Portfolio Concentration
33 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025Top Position
10.9%
−1.7 pts
Top 5
36.3%
−5.2 pts
Top 10
56.9%
−2.5 pts
HHI
458
Diversified−72
Portfolio Trend
18 quarters · across all stocks
Sector Breakdown
As of Mar 31, 2026| Sector | % Portfolio | Value |
|---|---|---|
| Technology | 25.8% | $4,607,144 |
| Consumer Defensive | 19.7% | $3,515,116 |
| Financial Services | 12.7% | $2,270,182 |
| Healthcare | 7.8% | $1,395,551 |
| Energy | 7.7% | $1,376,217 |
| Industrials | 6.8% | $1,219,548 |
| Unclassified | 6.8% | $1,211,949 |
| Consumer Cyclical | 5.9% | $1,045,840 |
| Utilities | 3.0% | $529,646 |
| Communication Services | 2.5% | $453,140 |
| Basic Materials | 1.2% | $215,406 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased
15 positions
| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| JPM | Jpmorgan Chase & Co | +263 | 3,862 | $1,136,045 | |
| JNJ | Johnson & Johnson | +80 | 2,429 | $593,744 | |
| CCL | Carnival Corp Ltd. | +46 | 10,437 | $270,109 | |
| SO | Southern Co | +25 | 2,381 | $229,814 | |
| MDLZ | Mondelez International, Inc. | +16 | 7,708 | $444,289 | |
| CSCO | Cisco Systems, Inc. | +14 | 4,298 | $333,481 | |
| DELL | Dell Technologies Inc. | +13 | 2,834 | $465,144 | |
| IBM | International Business Machines Corp | +6 | 1,176 | $285,050 | |
| BAC | Bank Of America Corp /De/ | +4 | 4,407 | $214,841 | |
| AMGN | Amgen Inc | +3 | 1,472 | $517,923 | |
| MSFT | Microsoft Corp | +2 | 3,322 | $1,229,704 | |
| AAPL | Apple Inc. | +2 | 7,652 | $1,942,001 | |
| CMCSA | Comcast Corp | +1 | 7,411 | $212,769 | |
| PG | PROCTER & GAMBLE Co | +1 | 3,740 | $540,205 | |
| CAT | Caterpillar Inc | +1 | 865 | $612,817 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced
5 positions
New Positions
Positions the filer opened this quarter
4 positions
33 positions ·
$17,839,739 total
· as of Mar 31, 2026
All sectors
Basic Materials
Communication Services
Consumer Cyclical
Consumer Defensive
Energy
Financial Services
Healthcare
Industrials
Technology
Utilities
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| AAPL |
Apple Inc.
Technology
|
Added | 7,652 | $1,942,001 | 10.89% | |
| MSFT |
Microsoft Corp
Technology
|
Added | 3,322 | $1,229,704 | 6.89% | |
| PM |
Philip Morris International Inc.
Consumer Defensive
|
Reduced | 6,972 | $1,152,750 | 6.46% | |
| JPM |
Jpmorgan Chase & Co
Financial Services
|
Added | 3,862 | $1,136,045 | 6.37% | |
| FBTC |
Fidelity Wise Origin Bitcoin Fund
|
NEW | 17,060 | $1,007,051 | 5.64% | |
| WMT |
Walmart Inc.
Consumer Defensive
|
Reduced | 6,993 | $869,090 | 4.87% | |
| XOM |
Exxon Mobil Corp
Energy
|
Held | 4,908 | $832,691 | 4.67% | |
| MCD |
Mcdonalds Corp
Consumer Cyclical
|
Reduced | 2,496 | $775,731 | 4.35% | |
| CAT |
Caterpillar Inc
Industrials
|
Added | 865 | $612,817 | 3.44% | |
| JNJ |
Johnson & Johnson
Healthcare
|
Added | 2,429 | $593,744 | 3.33% | |
| CVX |
Chevron Corp
Energy
|
Held | 2,627 | $543,526 | 3.05% | |
| PG |
PROCTER & GAMBLE Co
Consumer Defensive
|
Added | 3,740 | $540,205 | 3.03% | |
| AMGN |
Amgen Inc
Healthcare
|
Added | 1,472 | $517,923 | 2.90% | |
| MO |
Altria Group, Inc.
Consumer Defensive
|
Held | 7,710 | $508,782 | 2.85% | |
| DELL |
Dell Technologies Inc.
Technology
|
Added | 2,834 | $465,144 | 2.61% | |
| MDLZ |
Mondelez International, Inc.
Consumer Defensive
|
Added | 7,708 | $444,289 | 2.49% | |
| BRO |
Brown & Brown, Inc.
Financial Services
|
Reduced | 6,427 | $419,104 | 2.35% | |
| HUBB |
Hubbell Inc
Industrials
|
Held | 767 | $376,397 | 2.11% | |
| NVDA |
Nvidia Corp
Technology
|
Held | 2,017 | $351,764 | 1.97% | |
| CSCO |
Cisco Systems, Inc.
Technology
|
Added | 4,298 | $333,481 | 1.87% | |
| PNW |
Pinnacle West Capital Corp
Utilities
|
Held | 2,976 | $299,832 | 1.68% | |
| IBM |
International Business Machines Corp
Technology
|
Added | 1,176 | $285,050 | 1.60% | |
| MRK |
Merck & Co., Inc.
Healthcare
|
Held | 2,360 | $283,884 | 1.59% | |
| CCL |
Carnival Corp Ltd.
Consumer Cyclical
|
Added | 10,437 | $270,109 | 1.51% | |
| TRV |
Travelers Companies, Inc.
Financial Services
|
NEW | 860 | $250,844 | 1.41% | |
| V |
Visa Inc.
Financial Services
|
Held | 825 | $249,348 | 1.40% | |
| DIS |
Walt Disney Co
Communication Services
|
Reduced | 2,494 | $240,371 | 1.35% | |
| MMM |
3M Co
Industrials
|
Held | 1,586 | $230,334 | 1.29% | |
| SO |
Southern Co
Utilities
|
Added | 2,381 | $229,814 | 1.29% | |
| RIO |
Rio Tinto PLC
Basic Materials
|
NEW | 2,309 | $215,406 | 1.21% | |
| BAC |
Bank Of America Corp /De/
Financial Services
|
Added | 4,407 | $214,841 | 1.20% | |
| CMCSA |
Comcast Corp
Communication Services
|
Added | 7,411 | $212,769 | 1.19% | |
| QQQ |
Invesco Qqq Trust, Series 1
|
NEW | 355 | $204,898 | 1.15% |