Holland Advisory Services, Inc.

Registered adviser

CIK

1890183

Location

ORMOND BEACH, FL

Portfolio Value

Micro $94,167,883

Diversification

Highly concentrated

Filing Date

Global Rank

#8,401 / 8,827 ▲ 33 · as of Jun 2026

Top Industry

Consumer Electronics 12.0%

Period ended 38 days ago

Filed Oct 26, 2026 · 12d

20 quarters · since Dec 2021

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Nov 1, 2026

Form ADV adviser

CRD 136302

Roster of Nov 1, 2026

Regulatory AUM

$307,659,373

Main clients

Individuals and high net worth (100% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Mar 2026 to Nov 2026	$307,659,373	Individuals and high net worth (100%)
Mar 2025 to Feb 2026	$263,528,675	Individuals and high net worth (100%)
Mar 2024 to Feb 2025	$232,524,098	Individuals and high net worth (100%)
May 2023 to Feb 2024	$185,100,359	Individuals and high net worth (100%)
Apr 2023	$185,100,359	Individuals and high net worth (100%)
Apr 2022 to Mar 2023	$212,315,878	Individuals and high net worth (100%)

4 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 86.4% of the book (60%+)

Turnover

Low turnover

9.5% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 16.1 quarters (12+)

Closest benchmark: every 13F filer's combined book, active share 81.9%; sector active share 67.1% against the combined 13F book's sector weights.

Over time 19 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

50 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

58.7%

−5.4 pts

Top 5

81.0%

+1.2 pts

Top 10

88.1%

+1.6 pts

HHI

3,613

Highly concentrated−591

Portfolio Trend

20 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	81.1%	$76,325,581	20
Technology	6.7%	$6,290,462	7
Consumer Defensive	3.7%	$3,488,712	5
Financial Services	2.5%	$2,349,558	6
Healthcare	1.6%	$1,541,125	3
Industrials	1.6%	$1,538,158	3
Energy	1.4%	$1,335,236	2
Consumer Cyclical	0.8%	$757,294	2
Utilities	0.3%	$277,724	1
Communication Services	0.3%	$264,033	1

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

17 positions

Ticker	Company	Δ Shares	Shares	Value
IJH	iShares Core S&P Mid-Cap ETF	+2,220	265,067	$19,071,570
FIVA	Fidelity International Value Factor ETF	+1,856	186,053	$7,079,316
IJR	iShares Core S&P Small-Cap ETF	+1,306	77,960	$10,605,678
SMH	VanEck Semiconductor ETF	+318	2,194	$1,336,146
CAT	Caterpillar Inc	+289	1,154	$935,651
DIS	Walt Disney Co	+23	2,517	$264,033
PG	PROCTER & GAMBLE Co	+20	3,762	$546,543
MRK	Merck & Co., Inc.	+12	2,372	$344,675
PNW	Pinnacle West Capital Corp	+9	2,985	$277,724
IWS	iShares Russell Mid-Cap Value ETF	+7	2,692	$432,712
AMGN	Amgen Inc	+6	1,360	$573,253
IVW	iShares S&P 500 Growth ETF	+4	3,759	$534,755
PM	Philip Morris International Inc.	+3	6,714	$1,281,165
VBR	VANGUARD SMALL-CAP VALUE INDEX FUND	+3	1,425	$329,217
VTV	VANGUARD VALUE INDEX FUND	+2	2,811	$607,400
IWO	iShares Russell 2000 Growth ETF	+1	906	$323,351
DIA	Spdr Dow Jones Industrial Average ETF Trust	+1	431	$219,185
No positions match the current search.

Trimmed

Positions the filer reduced

22 positions

Ticker	Company	Δ Shares	Shares	Value
IVV	iShares Core S&P 500 ETF	−1,647	29,706	$22,750,340
NVDA	Nvidia Corp	−1,551	1,701	$388,474
AAPL	Apple Inc.	−1,095	6,429	$2,140,985
CCL	Carnival Corp Ltd.	−414	8,622	$211,583
DELL	Dell Technologies Inc.	−407	2,324	$1,250,195
CSCO	Cisco Systems, Inc.	−297	3,769	$405,657
JPM	Jpmorgan Chase & Co	−240	3,423	$1,132,431
MCD	Mcdonalds Corp	−160	2,363	$545,711
BRO	Brown & Brown, Inc.	−157	6,285	$382,756
MDLZ	Mondelez International, Inc.	−134	7,589	$438,795
MSFT	Microsoft Corp	−109	3,193	$1,637,689
WMT	Walmart Inc.	−101	6,765	$703,018
V	Visa Inc.	−96	810	$291,057
JNJ	Johnson & Johnson	−76	2,354	$623,197
CVX	Chevron Corp	−62	2,627	$536,459
BAC	Bank Of America Corp	−62	4,349	$236,716
XOM	ExxonMobil Holdings Corp	−37	4,908	$798,777
MMM	3M Co	−35	1,551	$254,596
—		−32	8,012	$0
IBM	International Business Machines Corp	−24	1,001	$220,149
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	−15	7,552	$2,826,260
IEFA	iShares Core MSCI EAFE ETF	−11	11,005	$1,066,164
No positions match the current search.

New Positions

Positions the filer opened this quarter

2 positions

Ticker	Company	Shares	Value
BUFR	FT Vest Laddered Buffer ETF	159,648	$5,982,010
FMDE	Fidelity Enhanced Mid Cap Core ETF	52,082	$2,103,071
No positions match the current search.

Sold Out

Positions the filer fully exited

1 positions

Ticker	Company	Shares	Value	Open
AMZN	Amazon Com Inc	876	$208,785
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

50 tracked positions · $94,167,883 total · filing declares 50 positions · $95,611,284 · as of Sep 30, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
IVV	iShares Core S&P 500 ETF	Reduced	29,706	-1,647	$22,750,340	−3.1%	24.16%
IJH	iShares Core S&P Mid-Cap ETF	Added	265,067	+2,220	$19,071,570	−5.9%	20.25%
IJR	iShares Core S&P Small-Cap ETF	Added	77,960	+1,306	$10,605,678	−6.7%	11.26%
FIVA	Fidelity International Value Factor ETF	Added	186,053	+1,856	$7,079,316	−0.2%	7.52%
BUFR	FT Vest Laddered Buffer ETF	NEW	159,648	NEW	$5,982,010	NEW	6.35%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Reduced	7,552	-15	$2,826,260	+0.9%	3.00%
AAPL	Apple Inc. Technology	Reduced	6,429	-1,095	$2,140,985	−1.7%	2.27%
FMDE	Fidelity Enhanced Mid Cap Core ETF	NEW	52,082	NEW	$2,103,071	NEW	2.23%
MSFT	Microsoft Corp Technology	Reduced	3,193	-109	$1,637,689	+33.0%	1.74%
SMH	VanEck Semiconductor ETF	Added	2,194	+318	$1,336,146	+8.6%	1.42%
PM	Philip Morris International Inc. Consumer Defensive	Added	6,714	+3	$1,281,165	+5.5%	1.36%
DELL	Dell Technologies Inc. Technology	Reduced	2,324	-407	$1,250,195	+6.1%	1.33%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	3,423	-240	$1,132,431	−5.6%	1.20%
IEFA	iShares Core MSCI EAFE ETF	Reduced	11,005	-11	$1,066,164	+0.2%	1.13%
CAT	Caterpillar Inc Industrials	Added	1,154	+289	$935,651	+1.6%	0.99%
XOM	ExxonMobil Holdings Corp Energy	Reduced	4,908	-37	$798,777	+18.1%	0.85%
WMT	Walmart Inc. Consumer Defensive	Reduced	6,765	-101	$703,018	−9.6%	0.75%
JNJ	Johnson & Johnson Healthcare	Reduced	2,354	-76	$623,197	+1.0%	0.66%
VTV	VANGUARD VALUE INDEX FUND	Added	2,811	+2	$607,400	−0.8%	0.65%
AMGN	Amgen Inc Healthcare	Added	1,360	+6	$573,253	+16.9%	0.61%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	3,762	+20	$546,543	−0.4%	0.58%
MCD	Mcdonalds Corp Consumer Cyclical	Reduced	2,363	-160	$545,711	−20.0%	0.58%
CVX	Chevron Corp Energy	Reduced	2,627	-62	$536,459	+20.4%	0.57%
IVW	iShares S&P 500 Growth ETF	Added	3,759	+4	$534,755	+3.5%	0.57%
MO	Altria Group, Inc. Consumer Defensive	Held	7,710	0	$519,191	−6.4%	0.55%
MDLZ	Mondelez International, Inc. Consumer Defensive	Reduced	7,589	-134	$438,795	−1.8%	0.47%
IWS	iShares Russell Mid-Cap Value ETF	Added	2,692	+7	$432,712	−2.1%	0.46%
CSCO	Cisco Systems, Inc. Technology	Reduced	3,769	-297	$405,657	−15.1%	0.43%
NVDA	Nvidia Corp Technology	Reduced	1,701	-1,551	$388,474	−40.3%	0.41%
BRO	Brown & Brown, Inc. Financial Services	Reduced	6,285	-157	$382,756	−7.4%	0.41%
VIG	Vanguard Specialized Funds	Held	1,500	0	$349,965	−1.4%	0.37%
HUBB	Hubbell Inc Industrials	Held	767	0	$347,911	−13.3%	0.37%
MRK	Merck & Co., Inc. Healthcare	Added	2,372	+12	$344,675	+13.7%	0.37%
VBR	VANGUARD SMALL-CAP VALUE INDEX FUND	Added	1,425	+3	$329,217	−4.7%	0.35%
IWO	iShares Russell 2000 Growth ETF	Added	906	+1	$323,351	−9.3%	0.34%
TRV	Travelers Companies, Inc. Financial Services	Held	860	0	$306,598	+8.0%	0.33%
V	Visa Inc. Financial Services	Reduced	810	-96	$291,057	−6.4%	0.31%
PNW	Pinnacle West Capital Corp Utilities	Added	2,985	+9	$277,724	−12.8%	0.29%
DIS	Walt Disney Co Communication Services	Added	2,517	+23	$264,033	+10.0%	0.28%
QQQ	Invesco Qqq Trust, Series 1	Held	355	0	$262,618	+0.5%	0.28%
MMM	3M Co Industrials	Reduced	1,551	-35	$254,596	−0.9%	0.27%
INTC	Intel Corp Technology	Held	2,057	0	$247,313	−13.9%	0.26%
BAC	Bank Of America Corp Financial Services	Reduced	4,349	-62	$236,716	−5.8%	0.25%
IJJ	iShares S&P Mid-Cap 400 Value ETF	Held	1,627	0	$224,054	−6.8%	0.24%
SOXX	iShares Semiconductor ETF	Held	390	0	$221,769	−11.3%	0.24%
IBM	International Business Machines Corp Technology	Reduced	1,001	-24	$220,149	−23.6%	0.23%
DIA	Spdr Dow Jones Industrial Average ETF Trust	Added	431	+1	$219,185	−2.4%	0.23%
CCL	Carnival Corp Ltd. Consumer Cyclical	Reduced	8,622	-414	$211,583	−18.0%	0.22%
		Reduced	8,012	-32	$0	−100.0%	0.00%
XLF	State Street Corp Financial Services	Held	6,370	0	$0	−100.0%	0.00%

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.