Holland Advisory Services, Inc.

CIK

1890183

Location

ORMOND BEACH, FL

Portfolio Value

Micro $17,007,048

Diversification

Diversified

Filing Date

Global Rank

#7,838 / 8,603 ▲ 130 · as of Mar 2026

Top Industry

Consumer Electronics 12.3%

3Y Alpha vs SPY

-3.8%

Period ended 3 months ago

Filed Apr 7, 2026 · 3mo

18 quarters · since Dec 2021

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+61.3%

SPY

+76.5%

Annualised alpha

-3.6%

Max drawdown

−14.9%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

32 positions · as of Mar 31, 2026 · Δ vs Dec 31, 2025

Top Position

11.4%

−1.7 pts

Top 5

38.0%

−5.0 pts

Top 10

58.0%

−2.9 pts

HHI

480

Diversified−77

Portfolio Trend

18 quarters · across all stocks

Sector Breakdown

As of Mar 31, 2026

Sector	% Portfolio	Value	Positions
Technology	27.1%	$4,607,144	6
Consumer Defensive	20.7%	$3,515,116	5
Financial Services	13.3%	$2,270,182	5
Healthcare	8.2%	$1,395,551	3
Industrials	7.2%	$1,219,548	3
Unclassified	7.1%	$1,211,949	2
Consumer Cyclical	6.1%	$1,045,840	2
Energy	3.2%	$543,526	1
Utilities	3.1%	$529,646	2
Communication Services	2.7%	$453,140	2
Basic Materials	1.3%	$215,406	1

Last Quarter's Activity

Export CSV

Mar 31, 2026 vs Dec 31, 2025

Added To

Positions the filer increased

15 positions

Ticker	Company	Δ Shares	Shares	Value
JPM	Jpmorgan Chase & Co	+263	3,862	$1,136,045
JNJ	Johnson & Johnson	+80	2,429	$593,744
CCL	Carnival Corp Ltd.	+46	10,437	$270,109
SO	Southern Co	+25	2,381	$229,814
MDLZ	Mondelez International, Inc.	+16	7,708	$444,289
CSCO	Cisco Systems, Inc.	+14	4,298	$333,481
DELL	Dell Technologies Inc.	+13	2,834	$465,144
IBM	International Business Machines Corp	+6	1,176	$285,050
BAC	Bank Of America Corp /De/	+4	4,407	$214,841
AMGN	Amgen Inc	+3	1,472	$517,923
MSFT	Microsoft Corp	+2	3,322	$1,229,704
AAPL	Apple Inc.	+2	7,652	$1,942,001
CAT	Caterpillar Inc	+1	865	$612,817
CMCSA	Comcast Corp	+1	7,411	$212,769
PG	PROCTER & GAMBLE Co	+1	3,740	$540,205
No positions match the current search.

Trimmed

Positions the filer reduced

5 positions

Ticker	Company	Δ Shares	Shares	Value
BRO	Brown & Brown, Inc.	−637	6,427	$419,104
PM	Philip Morris International Inc.	−594	6,972	$1,152,750
DIS	Walt Disney Co	−49	2,494	$240,371
WMT	Walmart Inc.	−38	6,993	$869,090
MCD	Mcdonalds Corp	−14	2,496	$775,731
No positions match the current search.

New Positions

Positions the filer opened this quarter

4 positions

Ticker	Company	Shares	Value
FBTC	Fidelity Wise Origin Bitcoin Fund	17,060	$1,007,051
TRV	Travelers Companies, Inc.	860	$250,844
RIO	Rio Tinto PLC	2,309	$215,406
QQQ	Invesco Qqq Trust, Series 1	355	$204,898
No positions match the current search.

Sold Out

Positions the filer fully exited

2 positions

Ticker	Company	Shares	Value
DIA	Spdr Dow Jones Industrial Average ETF Trust	427	$205,203
B	Barrick Mining Corp	4,651	$202,551
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

32 positions · $17,007,048 total · as of Mar 31, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology Utilities

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Added	7,652	+2	$1,942,001	−6.6%	11.42%
MSFT	Microsoft Corp Technology	Added	3,322	+2	$1,229,704	−23.4%	7.23%
PM	Philip Morris International Inc. Consumer Defensive	Reduced	6,972	-594	$1,152,750	−5.0%	6.78%
JPM	Jpmorgan Chase & Co Financial Services	Added	3,862	+263	$1,136,045	−2.0%	6.68%
FBTC	Fidelity Wise Origin Bitcoin Fund	NEW	17,060	NEW	$1,007,051	NEW	5.92%
WMT	Walmart Inc. Consumer Defensive	Reduced	6,993	-38	$869,090	+10.9%	5.11%
MCD	Mcdonalds Corp Consumer Cyclical	Reduced	2,496	-14	$775,731	+1.1%	4.56%
CAT	Caterpillar Inc Industrials	Added	865	+1	$612,817	+23.8%	3.60%
JNJ	Johnson & Johnson Healthcare	Added	2,429	+80	$593,744	+22.1%	3.49%
CVX	Chevron Corp Energy	Held	2,627	0	$543,526	+35.8%	3.20%
PG	PROCTER & GAMBLE Co Consumer Defensive	Added	3,740	+1	$540,205	+0.8%	3.18%
AMGN	Amgen Inc Healthcare	Added	1,472	+3	$517,923	+7.7%	3.05%
MO	Altria Group, Inc. Consumer Defensive	Held	7,710	0	$508,782	+14.4%	2.99%
DELL	Dell Technologies Inc. Technology	Added	2,834	+13	$465,144	+31.0%	2.74%
MDLZ	Mondelez International, Inc. Consumer Defensive	Added	7,708	+16	$444,289	+7.3%	2.61%
BRO	Brown & Brown, Inc. Financial Services	Reduced	6,427	-637	$419,104	−25.6%	2.46%
HUBB	Hubbell Inc Industrials	Held	767	0	$376,397	+10.5%	2.21%
NVDA	Nvidia Corp Technology	Held	2,017	0	$351,764	−6.5%	2.07%
CSCO	Cisco Systems, Inc. Technology	Added	4,298	+14	$333,481	+1.1%	1.96%
PNW	Pinnacle West Capital Corp Utilities	Held	2,976	0	$299,832	+13.6%	1.76%
IBM	International Business Machines Corp Technology	Added	1,176	+6	$285,050	−17.7%	1.68%
MRK	Merck & Co., Inc. Healthcare	Held	2,360	0	$283,884	+14.3%	1.67%
CCL	Carnival Corp Ltd. Consumer Cyclical	Added	10,437	+46	$270,109	−14.9%	1.59%
TRV	Travelers Companies, Inc. Financial Services	NEW	860	NEW	$250,844	NEW	1.47%
V	Visa Inc. Financial Services	Held	825	0	$249,348	−13.8%	1.47%
DIS	Walt Disney Co Communication Services	Reduced	2,494	-49	$240,371	−16.9%	1.41%
MMM	3M Co Industrials	Held	1,586	0	$230,334	−9.3%	1.35%
SO	Southern Co Utilities	Added	2,381	+25	$229,814	+11.9%	1.35%
RIO	Rio Tinto PLC Basic Materials	NEW	2,309	NEW	$215,406	NEW	1.27%
BAC	Bank Of America Corp /De/ Financial Services	Added	4,407	+4	$214,841	−11.3%	1.26%
CMCSA	Comcast Corp Communication Services	Added	7,411	+1	$212,769	+2.5%	1.25%
QQQ	Invesco Qqq Trust, Series 1	NEW	355	NEW	$204,898	NEW	1.20%