Highland Financial Advisors, LLC

Registered adviser

CIK

1939237

Location

WAYNE, NJ

Portfolio Value

Small $377,491,372

Diversification

Highly concentrated

Filing Date

Global Rank

#4,207 / 8,807 ▼ 18 · as of Jun 2026

Top Industry

Tobacco 15.1%

Period ended 20 days ago

Filed Oct 19, 2026 · 1d

18 quarters · since Jun 2022

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 125838

Roster of Oct 1, 2026

Regulatory AUM

$639,957,200

Main clients

Individuals and high net worth (91% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Apr 2026 to Oct 2026	$639,957,200	Individuals and high net worth (91%)
Apr 2025 to Mar 2026	$503,795,315	Individuals and high net worth (90%)
Apr 2024 to Mar 2025	$430,358,286	Individuals and high net worth (88%)
May 2023 to Mar 2024	$332,889,475	Individuals and high net worth (89%)
Apr 2023	$332,889,475	Individuals and high net worth (89%)
Apr 2022 to Mar 2023	$377,822,340	Individuals and high net worth (91%)

3 earlier changes not shown.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 94.9% of the book (60%+)

Turnover

Low turnover

7.4% over the last four quarters (under 30%)

Horizon

Long horizon

Value-weighted holding period 15.0 quarters (12+)

Closest benchmark: every 13F filer's combined book, active share 92.6%; sector active share 76.0% against the combined 13F book's sector weights.

Over time 17 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

82 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

47.4%

+4.7 pts

Top 5

85.5%

−0.2 pts

Top 10

93.4%

−1.5 pts

HHI

2,682

Highly concentrated+368

Portfolio Trend

18 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	94.6%	$356,987,862	54
Technology	1.6%	$6,125,246	5
Financial Services	1.1%	$4,148,816	8
Consumer Defensive	0.9%	$3,333,077	3
Consumer Cyclical	0.6%	$2,436,946	2
Communication Services	0.5%	$1,953,918	3
Healthcare	0.4%	$1,464,895	5
Energy	0.3%	$995,541	1
Basic Materials	0.0%	$45,071	1

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
AVDE	Avantis International Equity ETF	+23,557	428,650	$38,625,651
AVIG	Avantis Core Fixed Income ETF	+21,410	616,150	$24,270,148
VONG	VANGUARD RUSSELL 1000 GROWTH INDEX FUND	+13,829	313,468	$40,415,429
AVSD	Avantis Responsible International Equity ETF	+13,791	94,069	$7,493,536
USXF	iShares ESG Advanced MSCI USA ETF	+13,101	90,553	$0
XJR	iShares ESG Select Screened S&P Small-Cap ETF	+10,641	68,134	$0
SMIN	iShares MSCI India Small-Cap ETF	+8,529	64,907	$0
AVDV	Avantis International Small Cap Value ETF	+8,419	116,590	$12,752,614
AVSU	Avantis Responsible U.S. Equity ETF	+7,465	182,507	$16,062,441
SGOV	iShares 0-3 Month Treasury Bond ETF	+7,057	120,243	$0
XCEM	Columbia EM Core ex-China ETF	+6,576	197,175	$10,136,766
AVSE	Avantis Responsible Emerging Markets Equity ETF	+4,518	35,485	$2,807,218
AVEM	Avantis Emerging Markets Equity ETF	+4,260	120,023	$11,284,562
IAU	Ishares Gold Trust	+3,819	127,357	$9,946,581
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	+3,007	15,539	$1,952,786
NVDA	Nvidia Corp	+2,003	4,662	$1,064,707
MEAR	iShares Trust	+1,286	42,776	$0
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	+1,176	28,048	$10,496,683
FBTC	Fidelity Wise Origin Bitcoin Fund	+1,174	23,259	$1,689,533
AMZN	Amazon Com Inc	+862	7,212	$1,796,869
MSFT	Microsoft Corp	+768	2,608	$1,337,643
TSLA	Tesla, Inc.	+731	1,804	$640,077
VOO	VANGUARD 500 INDEX FUND	+690	1,517	$1,063,204
EAGG	iShares ESG Aware U.S. Aggregate Bond ETF	+648	8,454	$0
IEMG	iShares Trust	+582	4,312	$0
No positions match the current search.

Trimmed

Positions the filer reduced

12 positions

Ticker	Company	Δ Shares	Shares	Value
DFAU	Dimensional US Core Equity Market ETF	−12,832	781,650	$40,927,194
SPYM	State Street(R) SPDR(R) Portfolio S&P 500(R) ETF	−9,810	518,702	$46,558,691
AVUS	Avantis U.S. Equity ETF	−4,484	327,000	$41,885,430
QQQM	Invesco Ltd.	−3,775	145,552	$0
SLYV	State Street(R) SPDR(R) S & P 600(TM) Small Cap Value ETF	−3,022	9,157	$935,387
GINN	Goldman Sachs Innovate Equity ETF	−2,214	44,198	$3,580,966
DFAE	Dimensional Emerging Core Equity Market ETF	−2,191	31,065	$1,221,165
IWF	iShares Russell 1000 Growth ETF	−407	104,027	$0
IEFA	iShares Core MSCI EAFE ETF	−361	19,930	$0
QQQ	Invesco Qqq Trust, Series 1	−137	765	$565,924
XVV	iShares ESG Select Screened S&P 500 ETF	−66	14,219	$0
SPY	Spdr S&P 500 ETF Trust	−16	421	$321,067
No positions match the current search.

New Positions

Positions the filer opened this quarter

10 positions

Ticker	Company	Shares	Value
UBER	Uber Technologies, Inc	7,694	$527,115
ICE	Intercontinental Exchange, Inc.	3,380	$513,861
C	Citigroup Inc	3,496	$452,662
MRK	Merck & Co., Inc.	1,676	$243,539
VUG	VANGUARD GROWTH INDEX FUND	2,678	$241,314
VIG	Vanguard Specialized Funds	1,022	$238,442
REGN	Regeneron Pharmaceuticals, Inc.	311	$235,821
LLY	ELI LILLY & Co	197	$227,944
ACGL	Arch Capital Group Ltd.	2,303	$212,705
COPR	Idaho Copper Corp	14,263	$45,071
No positions match the current search.

Sold Out

Positions the filer fully exited

1 positions

Ticker	Company	Shares	Value	Open
DFAW	Dimensional World Equity ETF	12,587	$1,042,077
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

82 tracked positions · $377,491,372 total · filing declares 82 positions · $469,394,725 · as of Sep 30, 2026

All sectors Basic Materials Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Technology

Showing 1–50 of 82 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
SPYM	State Street(R) SPDR(R) Portfolio S&P 500(R) ETF	Reduced	518,702	-9,810	$46,558,691	+0.2%	12.33%
AVUS	Avantis U.S. Equity ETF	Reduced	327,000	-4,484	$41,885,430	−1.3%	11.10%
DFAU	Dimensional US Core Equity Market ETF	Reduced	781,650	-12,832	$40,927,194	−0.3%	10.84%
VONG	VANGUARD RUSSELL 1000 GROWTH INDEX FUND	Added	313,468	+13,829	$40,415,429	+5.5%	10.71%
AVDE	Avantis International Equity ETF	Added	428,650	+23,557	$38,625,651	+6.9%	10.23%
AVIG	Avantis Core Fixed Income ETF	Added	616,150	+21,410	$24,270,148	−1.5%	6.43%
AVUV	Avantis U.S. Small Cap Value ETF	Added	199,678	+207	$23,516,078	−5.5%	6.23%
AVSU	Avantis Responsible U.S. Equity ETF	Added	182,507	+7,465	$16,062,441	+3.7%	4.26%
AVDV	Avantis International Small Cap Value ETF	Added	116,590	+8,419	$12,752,614	+14.4%	3.38%
AVEM	Avantis Emerging Markets Equity ETF	Added	120,023	+4,260	$11,284,562	+1.0%	2.99%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Added	28,048	+1,176	$10,496,683	+5.6%	2.78%
XCEM	Columbia EM Core ex-China ETF	Added	197,175	+6,576	$10,136,766	+0.6%	2.69%
IAU	Ishares Gold Trust	Added	127,357	+3,819	$9,946,581	+6.6%	2.63%
AVSD	Avantis Responsible International Equity ETF	Added	94,069	+13,791	$7,493,536	+16.9%	1.99%
GINN	Goldman Sachs Innovate Equity ETF	Reduced	44,198	-2,214	$3,580,966	−2.0%	0.95%
SCHG	Schwab U.S. Large-Cap Growth ETF	Added	96,648	+24	$3,472,562	+6.2%	0.92%
AVSE	Avantis Responsible Emerging Markets Equity ETF	Added	35,485	+4,518	$2,807,218	+10.8%	0.74%
AAPL	Apple Inc. Technology	Added	8,079	+400	$2,690,468	+21.1%	0.71%
PM	Philip Morris International Inc. Consumer Defensive	Added	11,092	+300	$2,116,575	+8.4%	0.56%
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	Added	15,539	+3,007	$1,952,786	+30.4%	0.52%
AMZN	Amazon Com Inc Consumer Cyclical	Added	7,212	+862	$1,796,869	+18.7%	0.48%
JPM	Jpmorgan Chase & Co Financial Services	Added	5,143	+260	$1,701,458	+6.5%	0.45%
FBTC	Fidelity Wise Origin Bitcoin Fund	Added	23,259	+1,174	$1,689,533	+49.9%	0.45%
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	Added	9,143	+5	$1,418,993	−1.7%	0.38%
MSFT	Microsoft Corp Technology	Added	2,608	+768	$1,337,643	+94.9%	0.35%
DFAE	Dimensional Emerging Core Equity Market ETF	Reduced	31,065	-2,191	$1,221,165	−8.7%	0.32%
NVDA	Nvidia Corp Technology	Added	4,662	+2,003	$1,064,707	+100.1%	0.28%
VOO	VANGUARD 500 INDEX FUND	Added	1,517	+690	$1,063,204	+87.2%	0.28%
XOM	ExxonMobil Holdings Corp Energy	Held	6,117	0	$995,541	+19.0%	0.26%
MO	Altria Group, Inc. Consumer Defensive	Held	14,437	0	$972,187	−6.4%	0.26%
SLYV	State Street(R) SPDR(R) S & P 600(TM) Small Cap Value ETF	Reduced	9,157	-3,022	$935,387	−29.6%	0.25%
VONE	VANGUARD RUSSELL 1000 INDEX FUND	Held	2,050	0	$705,200	+1.6%	0.19%
META	Meta Platforms, Inc. Communication Services	Added	957	+76	$693,997	+39.8%	0.18%
GOOG	Alphabet Inc. Communication Services	Added	1,884	+493	$641,954	+30.6%	0.17%
TSLA	Tesla, Inc. Consumer Cyclical	Added	1,804	+731	$640,077	+41.8%	0.17%
GOOGL	Alphabet Inc. Communication Services	Added	1,796	+309	$617,967	+16.3%	0.16%
VTV	VANGUARD VALUE INDEX FUND	Held	2,752	0	$594,652	−0.8%	0.16%
BRK-B	Berkshire Hathaway Inc Financial Services	Added	1,163	+43	$579,115	+3.3%	0.15%
DFAC	Dimensional U.S. Core Equity 2 ETF	Held	12,807	0	$569,271	+0.2%	0.15%
QQQ	Invesco Qqq Trust, Series 1	Reduced	765	-137	$565,924	−14.8%	0.15%
UBER	Uber Technologies, Inc Technology	NEW	7,694	NEW	$527,115	NEW	0.14%
ICE	Intercontinental Exchange, Inc. Financial Services	NEW	3,380	NEW	$513,861	NEW	0.14%
AMD	Advanced Micro Devices Inc Technology	Added	826	+58	$505,313	+13.3%	0.13%
GLD	Spdr Gold Trust	Added	1,315	+351	$500,804	+41.0%	0.13%
JNJ	Johnson & Johnson Healthcare	Added	1,840	+114	$487,121	+11.1%	0.13%
V	Visa Inc. Financial Services	Added	1,271	+237	$456,708	+28.7%	0.12%
C	Citigroup Inc Financial Services	NEW	3,496	NEW	$452,662	NEW	0.12%
SPY	Spdr S&P 500 ETF Trust	Reduced	421	-16	$321,067	−1.6%	0.09%
DFAI	Dimensional International Core Equity Market ETF	Held	6,654	0	$275,675	+0.4%	0.07%
CI	Cigna Group Healthcare	Held	995	0	$270,470	−1.4%	0.07%

Showing the top 50 of 82 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.