Sterling Financial Group, Inc.

CIK

1991301

Location

PASADENA, CA

Portfolio Value

Small $314,687,625

Diversification

Diversified

Filing Date

Global Rank

#4,614 / 8,113 ▼ 61 · as of Sep 2025

Top Industry

Consumer Electronics 32.5%

Period ended 1 year ago

Filed Nov 17, 2025 · 12mo

12 quarters · since Dec 2022

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Unknown

Portfolio style

Measured from the filed 13F common-share book for Sep 30, 2025, never from the firm's own description.

Style

Concentrated

The top 10 positions are 88.7% of the book (60%+)

Turnover

Medium turnover

65.9% over the last four quarters (30% to under 100%)

Horizon

Medium horizon

Value-weighted holding period 7.5 quarters (4 to under 12)

Closest benchmark: every 13F filer's combined book, active share 83.3%; sector active share 75.0% against the combined 13F book's sector weights.

Over time 12 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

71 tracked positions · as of Sep 30, 2025 · Δ vs Jun 30, 2025

Top Position

18.5%

+0.7 pts

Top 5

77.6%

+8.1 pts

Top 10

88.7%

+1.5 pts

HHI

1,286

Diversified+204

Portfolio Trend

12 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2025

Sector	% Portfolio	Value	Positions
Unclassified	87.3%	$274,709,249	39
Technology	6.7%	$21,093,037	9
Healthcare	1.9%	$6,002,046	3
Consumer Cyclical	1.3%	$4,060,771	5
Financial Services	1.0%	$3,275,229	5
Communication Services	0.7%	$2,285,627	3
Energy	0.4%	$1,143,746	2
Industrials	0.3%	$932,648	2
Real Estate	0.2%	$631,722	1
Consumer Defensive	0.2%	$553,550	2

Last Quarter's Activity

Export CSV

Sep 30, 2025 vs Jun 30, 2025

Added To

Positions the filer increased

22 positions

Ticker	Company	Δ Shares	Shares	Value
BSCW		+357,601	954,762	$19,935,430
BSCS	Invesco BulletShares 2028 Corporate Bond ETF	+246,878	977,025	$20,097,404
INTF	iShares International Equity Factor ETF	+184,398	808,140	$29,020,307
BSMT	Invesco BulletShares 2029 Municipal Bond ETF	+114,491	206,991	$4,781,492
IDVO	Amplify CWP International Enhanced Dividend Income ETF	+88,521	528,577	$19,710,636
DIVO	Amplify CWP Enhanced Dividend Income ETF	+63,441	765,866	$34,134,647
XSMO	Victory Portfolios II	+58,522	62,384	$4,589,590
BSSX		+46,878	154,131	$3,937,276
ETHE	Grayscale Ethereum Staking ETF	+36,000	50,000	$1,713,500
SPHQ	Invesco S&P 500 Quality ETF	+31,831	554,026	$40,604,565
BSCU	Invesco BulletShares 2030 Corporate Bond ETF	+14,593	27,034	$456,874
BSMS	Invesco BulletShares 2028 Municipal Bond ETF	+12,794	32,343	$757,311
BSMR	Invesco BulletShares 2027 Municipal Bond ETF	+9,976	28,399	$671,920
BSMQ	Invesco BulletShares 2026 Municipal Bond ETF	+8,101	26,509	$626,275
BSMU	Invesco BulletShares 2030 Municipal Bond ETF	+7,621	35,225	$772,132
BSCV		+2,725	26,072	$434,880
MSTR	Strategy Inc	+621	4,227	$1,361,981
CVX	Chevron Corp	+493	4,620	$717,439
CSCO	Cisco Systems, Inc.	+47	3,143	$215,044
XOM	ExxonMobil Holdings Corp	+37	3,781	$426,307
MS	Morgan Stanley	+28	1,817	$288,830
DFAI	Dimensional International Core Equity Market ETF	+4	90,877	$3,303,378
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
SPLB	State Street(R) SPDR(R) Portfolio Long Term Corporate Bond ETF	−827,913	9,207	$212,865
IBHF	iShares iBonds 2026 Term High Yield and Income ETF	−125,873	1,084,888	$25,375,530
BSMW		−20,721	33,863	$845,728
BSMV		−17,020	36,270	$762,032
JGRO	JPMorgan Active Growth ETF	−14,685	339,850	$31,860,937
JMST	JPMorgan Ultra-Short Municipal Income ETF	−9,853	57,288	$2,923,979
BSCX		−9,753	23,635	$507,443
GSY	Invesco Ultra Short Duration ETF	−8,951	108,261	$5,437,950
ESBA	Empire State Realty OP, L.P.	−8,500	84,909	$631,722
DFAU	Dimensional US Core Equity Market ETF	−4,790	86,506	$3,958,514
AAPL	Apple Inc.	−2,002	51,040	$12,996,315
AMZN	Amazon Com Inc	−1,458	8,432	$1,851,414
PEP	Pepsico Inc	−1,075	2,017	$283,267
NVDA	Nvidia Corp	−329	15,319	$2,858,219
MSFT	Microsoft Corp	−143	4,007	$2,075,425
V	Visa Inc.	−103	1,293	$441,404
AVGO	Broadcom Inc.	−95	1,815	$598,786
UNP	Union Pacific Corp	−79	1,952	$461,394
CVS	CVS HEALTH Corp	−70	15,486	$1,167,489
TSLA	Tesla, Inc.	−62	2,668	$1,186,512
META	Meta Platforms, Inc.	−59	1,078	$791,661
BRK-B	Berkshire Hathaway Inc	−34	3,687	$1,853,602
QCOM	Qualcomm Inc	−34	1,252	$208,282
GOOG	Alphabet Inc.	−27	2,421	$589,634
LLY	ELI LILLY & Co	−25	385	$293,755
No positions match the current search.

New Positions

Positions the filer opened this quarter

6 positions

Ticker	Company	Shares	Value
BSMY		31,062	$755,738
BSCY		23,730	$498,804
BSCT	Invesco BulletShares 2029 Corporate Bond ETF	20,471	$385,059
BSCR	Invesco BulletShares 2027 Corporate Bond ETF	19,515	$384,640
BSCQ	Invesco BulletShares 2026 Corporate Bond ETF	17,521	$342,710
BLK	BlackRock, Inc.	178	$207,524
No positions match the current search.

Sold Out

Positions the filer fully exited

5 positions

Ticker	Company	Shares	Value
—		175,675	$7,847,402
IBIT	iShares Bitcoin Trust ETF	32,075	$1,963,310
GSLC	Goldman Sachs ActiveBeta(R) U.S. Large Cap Equity ETF	2,894	$351,273
BSX	Boston Scientific Corp	2,076	$222,983
NFLX	Netflix Inc	153	$204,886
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

71 tracked positions · $314,687,625 total · filing declares 73 positions · $315,538,221 · as of Sep 30, 2025

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Real Estate Technology

Showing 1–50 of 71 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	Held (qtrs)	Est. cost/share	% of Portfolio
SPHQ	Invesco S&P 500 Quality ETF	Added	554,026	+31,831	$40,604,565	+9.1%	2	$67.89	12.90%
DIVO	Amplify CWP Enhanced Dividend Income ETF	Added	765,866	+63,441	$34,134,647	+14.2%	12	before history	10.85%
JGRO	JPMorgan Active Growth ETF	Reduced	339,850	-14,685	$31,860,937	+4.4%	10	$53.89	10.12%
INTF	iShares International Equity Factor ETF	Added	808,140	+184,398	$29,020,307	+35.9%	4	unpriced	9.22%
IBHF	iShares iBonds 2026 Term High Yield and Income ETF	Reduced	1,084,888	-125,873	$25,375,530	−9.8%	2	unpriced	8.06%
BSCS	Invesco BulletShares 2028 Corporate Bond ETF	Added	977,025	+246,878	$20,097,404	+34.3%	10	$20.22	6.39%
BSCW		Added	954,762	+357,601	$19,935,430	+62.1%	9	$20.45	6.33%
IDVO	Amplify CWP International Enhanced Dividend Income ETF	Added	528,577	+88,521	$19,710,636	+30.4%	8	unpriced	6.26%
AAPL	Apple Inc. Technology	Reduced	51,040	-2,002	$12,996,315	+19.4%	12	before history	4.13%
GSY	Invesco Ultra Short Duration ETF	Reduced	108,261	-8,951	$5,437,950	−7.5%	4	$50.14	1.73%
BSMT	Invesco BulletShares 2029 Municipal Bond ETF	Added	206,991	+114,491	$4,781,492	+127.6%	12	before history	1.52%
XSMO	Victory Portfolios II	Added	62,384	+58,522	$4,589,590	+1647.1%	2	$70.25	1.46%
CI	Cigna Group Healthcare	Reduced	15,753	-16	$4,540,802	−12.9%	4	$318.77	1.44%
SPY	Spdr S&P 500 ETF Trust	Held	6,413	0	$4,272,212	+7.8%	12	before history	1.36%
DFAU	Dimensional US Core Equity Market ETF	Reduced	86,506	-4,790	$3,958,514	+2.4%	12	before history	1.26%
BSSX		Added	154,131	+46,878	$3,937,276	+46.4%	7	$26.02	1.25%
DFAI	Dimensional International Core Equity Market ETF	Added	90,877	+4	$3,303,378	+5.2%	12	before history	1.05%
JMST	JPMorgan Ultra-Short Municipal Income ETF	Reduced	57,288	-9,853	$2,923,979	−14.5%	4	$50.81	0.93%
NVDA	Nvidia Corp Technology	Reduced	15,319	-329	$2,858,219	+15.6%	10	unpriced	0.91%
SPYM	State Street(R) SPDR(R) Portfolio S&P 500(R) ETF	Held	30,000	0	$2,350,200	+7.8%	6	$63.16	0.75%
MSFT	Microsoft Corp Technology	Reduced	4,007	-143	$2,075,425	+0.5%	12	before history	0.66%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	3,687	-34	$1,853,602	+2.5%	12	before history	0.59%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	8,432	-1,458	$1,851,414	−14.7%	12	before history	0.59%
VOE	VANGUARD MID-CAP VALUE INDEX FUND	Held	10,520	0	$1,836,581	+6.2%	12	before history	0.58%
IWV	iShares Russell 3000 ETF	Held	4,670	0	$1,769,649	+8.0%	12	before history	0.56%
ETHE	Grayscale Ethereum Staking ETF	Added	50,000	+36,000	$1,713,500	+486.7%	2	$28.41	0.54%
DVY	iShares Select Dividend ETF	Held	11,675	0	$1,659,017	+7.0%	12	before history	0.53%
		Held	8,545	0	$1,510,841	+12.1%	12	before history	0.48%
MSTR	Strategy Inc Technology	Added	4,227	+621	$1,361,981	−6.6%	3	$325.37	0.43%
QQQ	Invesco Qqq Trust, Series 1	Held	2,079	0	$1,248,169	+8.8%	12	before history	0.40%
TSLA	Tesla, Inc. Consumer Cyclical	Reduced	2,668	-62	$1,186,512	+36.8%	10	$211.32	0.38%
CVS	CVS HEALTH Corp Healthcare	Reduced	15,486	-70	$1,167,489	+8.8%	12	before history	0.37%
GOOGL	Alphabet Inc. Communication Services	Reduced	3,720	-12	$904,332	+37.5%	12	before history	0.29%
BSMW		Reduced	33,863	-20,721	$845,728	−36.7%	9	$25.34	0.27%
META	Meta Platforms, Inc. Communication Services	Reduced	1,078	-59	$791,661	−5.7%	10	$283.86	0.25%
BSMU	Invesco BulletShares 2030 Municipal Bond ETF	Added	35,225	+7,621	$772,132	+30.1%	12	before history	0.25%
BSMV		Reduced	36,270	-17,020	$762,032	−30.7%	12	before history	0.24%
BSMS	Invesco BulletShares 2028 Municipal Bond ETF	Added	32,343	+12,794	$757,311	+66.8%	12	before history	0.24%
BSMY		NEW	31,062	NEW	$755,738	NEW	1	$23.81	0.24%
CVX	Chevron Corp Energy	Added	4,620	+493	$717,439	+21.4%	12	before history	0.23%
BSMR	Invesco BulletShares 2027 Municipal Bond ETF	Added	28,399	+9,976	$671,920	+55.4%	12	before history	0.21%
ESBA	Empire State Realty OP, L.P. Real Estate	Reduced	84,909	-8,500	$631,722	−14.1%	12	before history	0.20%
BSMQ	Invesco BulletShares 2026 Municipal Bond ETF	Added	26,509	+8,101	$626,275	+44.4%	12	before history	0.20%
AVGO	Broadcom Inc. Technology	Reduced	1,815	-95	$598,786	+13.7%	6	unpriced	0.19%
GOOG	Alphabet Inc. Communication Services	Reduced	2,421	-27	$589,634	+35.8%	10	$121.89	0.19%
BSCX		Reduced	23,635	-9,753	$507,443	−28.3%	8	$20.57	0.16%
BSCY		NEW	23,730	NEW	$498,804	NEW	1	$20.82	0.16%
PANW	Palo Alto Networks Inc Technology	Held	2,428	0	$494,389	−0.5%	10	unpriced	0.16%
JPM	Jpmorgan Chase & Co Financial Services	Reduced	1,534	-13	$483,869	+7.9%	10	$139.88	0.15%
LMT	Lockheed Martin Corp Industrials	Reduced	944	-1	$471,254	+7.7%	12	before history	0.15%

Showing the top 50 of 71 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.