Friday Financial

Registered adviser

CIK

2048792

Location

DUBUQUE, IA

Portfolio Value

Small $498,702,412

Diversification

Diversified

Files via

AQR CAPITAL MANAGEMENT LLC

Filing Date

Global Rank

#4,589 / 8,818 ▲ 349 · as of Jun 2026

Top Industry

Consumer Electronics 25.0%

Period ended 28 days ago

Filed Oct 9, 2026 · 19d

8 quarters · since Dec 2024

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Registered adviser

Form ADV roster, Oct 1, 2026

Form ADV adviser

CRD 329748

Roster of Oct 1, 2026

Regulatory AUM

$409,324,015

Main clients

Individuals and high net worth (96% of AUM)

Form ADV history

Monthly rosters from Dec 2019; each row is a run with the same figures, newest first.

Rosters	Regulatory AUM	Main clients
Mar 2026 to Oct 2026	$409,324,015	Individuals and high net worth (96%)
Apr 2025 to Feb 2026	$210,503,367	Individuals and high net worth (95%)
Jun 2024 to Mar 2025	$129,107,080	Individuals and high net worth (93%)
Mar 2024 to May 2024	$0	—

Stated strategy

Index / passive, Fixed income / rates, Multi-asset, Long/short hedge, Wealth management / planning Form ADV Part 2A, May 27, 2026 · original

In the firm's words

Index / passive: Friday Financial recommends diversified portfolios, principally through the use of passively managed, asset class mutual funds.
Fixed income / rates: In the implementation of investment plans, Friday Financial therefore primarily uses mutual funds and, as appropriate, portfolios of conservative fixed income securities.
Multi-asset: Friday Financial's investment advice seeks to limit risk through broad diversification among asset classes and, as appropriate for particular Clients, the investment directly in conservative fixed income securities to represent the fixed income class.
Long/short hedge: Through the use of third-party managers (referenced above), Friday Financial recommends the use of long/short investment strategies when deemed appropriate.
Wealth management / planning: In the development of investment plans for Clients, including the recommendation of an appropriate asset allocation, Friday Financial relies on an analysis of the Client’s financial objectives, current and estimated future resources, and tolerance for risk.

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 84.8% of the book (60%+)

Turnover

Low turnover

2.6% over the last four quarters (under 30%)

Horizon

Medium horizon

Value-weighted holding period 6.8 quarters (4 to under 12)

Closest benchmark: every 13F filer's combined book, active share 85.4%; sector active share 80.2% against the combined 13F book's sector weights.

Over time 7 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

View clone backtest

Portfolio Concentration

119 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

29.6%

−1.2 pts

Top 5

67.0%

−1.6 pts

Top 10

84.1%

−0.7 pts

HHI

1,426

Diversified−18

Portfolio Trend

8 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	93.4%	$465,845,084	79
Technology	3.2%	$15,826,471	12
Financial Services	1.1%	$5,407,897	5
Industrials	0.8%	$4,049,065	5
Consumer Cyclical	0.5%	$2,476,386	2
Communication Services	0.3%	$1,635,769	4
Healthcare	0.3%	$1,511,671	7
Consumer Defensive	0.3%	$1,410,154	3
Energy	0.1%	$539,915	2

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
SCHG	Schwab U.S. Large-Cap Growth ETF	+372,166	1,128,895	$40,561,197
SCHF	Schwab International Equity ETF	+253,854	596,469	$16,385,003
SCHV	Schwab U.S. Large-Cap Value ETF	+239,513	627,761	$20,910,718
BSVO	EA Bridgeway Omni Small-Cap Value ETF	+156,424	966,800	$27,030,761
ITOT	iShares Core S&P Total U.S. Stock Market ETF	+126,961	650,357	$108,141,361
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	+108,164	200,591	$4,707,870
SCHD	Schwab U.S. Dividend Equity ETF	+106,524	470,332	$15,299,899
CWI	Spdr Index Shares Funds	+102,739	368,299	$14,882,962
VXUS	Vanguard Total International Stock ETF	+84,405	129,934	$11,039,192
VGIT	VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND	+72,729	355,593	$20,147,899
DFEM	Dimensional Emerging Markets Core Equity 2 ETF	+65,129	362,352	$14,392,621
DFNM	Dimensional National Municipal Bond ETF	+49,182	65,899	$3,033,330
DFSD	Dimensional Short-Duration Fixed Income ETF	+43,880	318,461	$14,799,519
VTIP	VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND	+35,770	185,693	$9,139,809
IWF	iShares Russell 1000 Growth ETF	+33,862	71,042	$8,898,720
SCHZ	Schwab U.S. Aggregate Bond ETF	+33,121	44,634	$986,411
IDEV	iShares Core MSCI International Developed Markets ETF	+32,233	199,509	$17,852,065
DIHP	Dimensional International High Profitability ETF	+30,575	146,327	$4,929,756
EEM	iShares MSCI Emerging Markets ETF	+27,075	41,866	$2,796,230
SPYV	State Street(R) SPDR(R) Portfolio S&P 500(R) Value ETF	+27,014	91,983	$5,622,920
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	+26,709	30,208	$4,688,281
AVDV	Avantis International Small Cap Value ETF	+24,248	155,085	$16,963,197
SLYV	State Street(R) SPDR(R) S & P 600(TM) Small Cap Value ETF	+22,261	29,238	$2,986,661
IWS	iShares Russell Mid-Cap Value ETF	+15,922	22,888	$3,679,017
JPEF	JPMorgan Equity Focus ETF	+15,501	23,823	$1,936,142
No positions match the current search.

Trimmed

Positions the filer reduced

3 positions

Ticker	Company	Δ Shares	Shares	Value
IBIT	iShares Bitcoin Trust ETF	−5,960	41,674	$1,972,847
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	−228	16,097	$6,024,141
SPTM	State Street(R) SPDR(R) Portfolio S&P 1500(R) Composite Stock Market ETF	−78	14,012	$1,289,804
No positions match the current search.

New Positions

Positions the filer opened this quarter

15 positions

Ticker	Company	Shares	Value
SPTL	State Street(R) SPDR(R) Portfolio Long Term Treasury ETF	30,754	$733,482
JCPB	JPMorgan Core Plus Bond ETF	15,927	$713,211
SPCX	Space Exploration Technologies Corp	2,191	$330,534
IEI	iShares 3-7 Year Treasury Bond ETF	2,766	$313,775
XOM	ExxonMobil Holdings Corp	1,744	$283,836
MRK	Merck & Co., Inc.	1,831	$266,062
META	Meta Platforms, Inc.	354	$256,713
JEPI	JPMorgan Equity Premium Income ETF	4,558	$256,250
CVX	Chevron Corp	1,254	$256,079
LLY	ELI LILLY & Co	218	$252,243
CMI	Cummins Inc	474	$244,854
PFE	Pfizer Inc	7,906	$225,479
ABBV	AbbVie Inc.	840	$219,735
AMGN	Amgen Inc	510	$214,970
ORCL	Oracle Corp	1,534	$210,618
No positions match the current search.

Sold Out

Positions the filer fully exited

4 positions

Ticker	Company	Shares	Value
DUHP	Dimensional US High Profitability ETF	106,557	$4,446,623
DFSV	Dimensional US Small Cap Value ETF	26,941	$1,045,041
AAAU	Goldman Sachs Physical Gold ETF	6,678	$264,248
WEC	Wec Energy Group, Inc.	1,945	$227,117
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

119 tracked positions · $498,702,412 total · filing declares 119 positions · $505,800,185 · as of Sep 30, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology

Showing 1–50 of 119 positions by value · page 1 of 3

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
ITOT	iShares Core S&P Total U.S. Stock Market ETF	Added	650,357	+126,961	$108,141,361	+25.8%	21.68%
SCHG	Schwab U.S. Large-Cap Growth ETF	Added	1,128,895	+372,166	$40,561,197	+58.4%	8.13%
BSVO	EA Bridgeway Omni Small-Cap Value ETF	Added	966,800	+156,424	$27,030,761	+14.3%	5.42%
SCHV	Schwab U.S. Large-Cap Value ETF	Added	627,761	+239,513	$20,910,718	+54.7%	4.19%
VGIT	VANGUARD INTERMEDIATE-TERM TREASURY INDEX FUND	Added	355,593	+72,729	$20,147,899	+20.8%	4.04%
IDEV	iShares Core MSCI International Developed Markets ETF	Added	199,509	+32,233	$17,852,065	+19.9%	3.58%
AVDV	Avantis International Small Cap Value ETF	Added	155,085	+24,248	$16,963,197	+25.8%	3.40%
SCHF	Schwab International Equity ETF	Added	596,469	+253,854	$16,385,003	+72.6%	3.29%
SCHD	Schwab U.S. Dividend Equity ETF	Added	470,332	+106,524	$15,299,899	+32.6%	3.07%
CWI	Spdr Index Shares Funds	Added	368,299	+102,739	$14,882,962	+37.8%	2.98%
DFSD	Dimensional Short-Duration Fixed Income ETF	Added	318,461	+43,880	$14,799,519	+12.9%	2.97%
DFEM	Dimensional Emerging Markets Core Equity 2 ETF	Added	362,352	+65,129	$14,392,621	+19.2%	2.89%
VXUS	Vanguard Total International Stock ETF	Added	129,934	+84,405	$11,039,192	+183.6%	2.21%
VTIP	VANGUARD SHORT-TERM INFLATION-PROTECTED SECURITIES INDEX FUND	Added	185,693	+35,770	$9,139,809	+21.4%	1.83%
IWF	iShares Russell 1000 Growth ETF	Added	71,042	+33,862	$8,898,720	+92.8%	1.78%
AAPL	Apple Inc. Technology	Added	24,653	+4,250	$8,209,942	+39.1%	1.65%
VIG	Vanguard Specialized Funds	Added	26,852	+5,871	$6,264,840	+26.2%	1.26%
VTI	VANGUARD TOTAL STOCK MARKET INDEX FUND	Reduced	16,097	-228	$6,024,141	−0.3%	1.21%
SPYV	State Street(R) SPDR(R) Portfolio S&P 500(R) Value ETF	Added	91,983	+27,014	$5,622,920	+42.4%	1.13%
AVUV	Avantis U.S. Small Cap Value ETF	Added	46,854	+10,492	$5,517,995	+21.6%	1.11%
DIHP	Dimensional International High Profitability ETF	Added	146,327	+30,575	$4,929,756	+24.8%	0.99%
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	Added	200,591	+108,164	$4,707,870	+100.2%	0.94%
VYM	VANGUARD HIGH DIVIDEND YIELD INDEX FUND	Added	30,208	+26,709	$4,688,281	+747.9%	0.94%
VBK	VANGUARD SMALL-CAP GROWTH INDEX FUND	Added	10,927	+6,275	$3,691,468	+117.0%	0.74%
IWS	iShares Russell Mid-Cap Value ETF	Added	22,888	+15,922	$3,679,017	+220.9%	0.74%
UMBF	Umb Financial Corp Financial Services	Added	27,532	+87	$3,579,435	−8.6%	0.72%
DFNM	Dimensional National Municipal Bond ETF	Added	65,899	+49,182	$3,033,330	+275.4%	0.61%
AVEM	Avantis Emerging Markets Equity ETF	Added	32,208	+12,569	$3,028,196	+59.8%	0.61%
SLYV	State Street(R) SPDR(R) S & P 600(TM) Small Cap Value ETF	Added	29,238	+22,261	$2,986,661	+292.3%	0.60%
QQQ	Invesco Qqq Trust, Series 1	Added	4,028	+62	$2,979,793	+2.0%	0.60%
EEM	iShares MSCI Emerging Markets ETF	Added	41,866	+27,075	$2,796,230	+176.3%	0.56%
IVW	iShares S&P 500 Growth ETF	Added	18,355	+6,313	$2,611,182	+57.7%	0.52%
VOO	VANGUARD 500 INDEX FUND	Added	3,595	+2,118	$2,519,591	+148.4%	0.51%
VWO	VANGUARD EMERGING MARKETS STOCK INDEX FUND	Added	41,872	+11,974	$2,483,428	+39.2%	0.50%
SLYG	State Street(R) SPDR(R) S & P 600(TM) Small Cap Growth ETF	Added	22,021	+6,488	$2,355,586	+27.3%	0.47%
MDYV	State Street(R) SPDR(R) S & P 400(TM) Mid Cap Value ETF	Added	23,863	+9,948	$2,112,114	+60.0%	0.42%
VOT	VANGUARD MID-CAP GROWTH INDEX FUND	Added	7,057	+2,170	$2,061,349	+37.7%	0.41%
DE	Deere & Co Industrials	Added	3,023	+64	$2,030,095	+8.2%	0.41%
IBIT	iShares Bitcoin Trust ETF	Reduced	41,674	-5,960	$1,972,847	+24.4%	0.40%
JPEF	JPMorgan Equity Focus ETF	Added	23,823	+15,501	$1,936,142	+189.6%	0.39%
SPY	Spdr S&P 500 ETF Trust	Added	2,502	+2,200	$1,908,100	+746.1%	0.38%
VOE	VANGUARD MID-CAP VALUE INDEX FUND	Added	9,630	+2,765	$1,882,953	+38.8%	0.38%
MSFT	Microsoft Corp Technology	Added	3,639	+2,512	$1,866,443	+344.0%	0.37%
VBR	VANGUARD SMALL-CAP VALUE INDEX FUND	Added	7,920	+1,105	$1,829,757	+10.5%	0.37%
FMB	First Trust Managed Municipal ETF	Added	37,373	+1,519	$1,788,671	−2.9%	0.36%
TSLA	Tesla, Inc. Consumer Cyclical	Added	4,856	+373	$1,722,957	−8.6%	0.35%
JMUB	JPMorgan Municipal ETF	Added	35,216	+4,968	$1,675,577	+9.4%	0.34%
HYD	VanEck High Yield Muni ETF	Added	33,652	+668	$1,616,305	−4.9%	0.32%
NVDA	Nvidia Corp Technology	Added	6,922	+2,031	$1,580,846	+61.5%	0.32%
IWO	iShares Russell 2000 Growth ETF	Added	4,407	+1,603	$1,572,858	+42.4%	0.32%

Showing the top 50 of 119 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.