8-K
AppLovin Corp (APP)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d)
of The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): August 6, 2025
AppLovin Corporation
(Exact name of registrant as specified in its charter)
| Delaware | 001-40325 | 45-3264542 |
|---|---|---|
| (State or other jurisdiction<br><br>of incorporation) | (Commission<br><br>File Number) | (IRS Employer<br>Identification No.) |
1100 Page Mill Road
Palo Alto, California 94304
(Address of principal executive offices, including zip code)
(800) 839-9646
(Registrant’s telephone number, including area code)
Not Applicable
(Former name or former address, if changed since last report)
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)
☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)
☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR
240.14d-2(b))
☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))
Securities registered pursuant to Section 12(b) of the Act:
| Title of each class | Trading<br><br>Symbol(s) | Name of each exchange<br><br>on which registered |
|---|---|---|
| Class A common stock, par value $0.00003 per share | APP | The Nasdaq Stock Market LLC |
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (17 CFR §230.405) or Rule 12b-2 of the Securities Exchange Act of 1934 (17 CFR §240.12b-2). Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Item 2.02 Results of Operations and Financial Condition
On August 6, 2025, the Company issued a press release announcing its financial results for the quarter ended June 30, 2025. A copy of the press release is attached as Exhibit 99.1 to this current report on Form 8-K and is incorporated by reference herein.
The information in this Item 2.02 of this current report on Form 8-K and Exhibit 99.1 attached hereto shall not be deemed “filed” for purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”) or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, regardless of any general incorporation language in such filing.
Item 9.01 Financial Statements and Exhibits
(d) Exhibits:
| Exhibit No. | Exhibit Description |
|---|---|
| 99.1 | Press Release, datedAugust 6, 2025.exhibit991-2q25earningspre.htm |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document). |
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| APPLOVIN CORPORATION | |
|---|---|
| Date: August 6, 2025 | /s/ Matthew A. Stumpf |
| Matthew A. Stumpf | |
| Chief Financial Officer |
Document
Exhibit 99.1
AppLovin Announces Second Quarter 2025 Financial Results
PALO ALTO – August 6, 2025 – AppLovin Corporation (NASDAQ: APP) (“AppLovin”), a leading marketing platform, today announced financial results for the quarter ended June 30, 2025 and posted a financial update on its Investor Relations website located at https://investors.applovin.com.
Second Quarter 2025 Financial Highlights:
| (In millions, except percentages) | Quarter Ended June 30, | Six Months Ended June 30, | ||||||
|---|---|---|---|---|---|---|---|---|
| 2025 | 2024 | % Change | 2025 | 2024 | % Change | |||
| Revenue | $1,259 | $711 | 77 | % | $2,418 | $1,389 | 74 | % |
| Net Income | $820 | $310 | 164 | % | $1,396 | $546 | 156 | % |
| Net Income from Continuing Operations | $772 | $301 | 156 | % | $1,495 | $560 | 167 | % |
| Adjusted EBITDA | $1,018 | $511 | 99 | % | $1,956 | $995 | 97 | % |
Additional Financial Highlights:
●Net cash from operating activities was $772 million and Free Cash Flow was $768 million for the second quarter 2025.
●During the second quarter 2025, we repurchased and withheld 0.9 million shares of our Class A common stock, for a total cost of $341 million1. At the end of 2Q 2025, we had 339 million shares of our Class A and Class B common stock outstanding.
●On June 30, 2025 we completed the sale of our Apps business to Tripledot Studios for $400 million in cash, subject to closing adjustments, and equity consideration representing approximately 20% of Tripledot’s fully-diluted equity at the time of closing. No promissory note was issued as part of the transaction. Results related to our Apps business are presented as discontinued operations in our financial statements.
Third Quarter 2025 Financial Guidance Summary:2
| (In millions, except percentages) | 3Q25 | |
|---|---|---|
| Low | High | |
| Revenue | $1,320 | $1,340 |
| Adjusted EBITDA | $1,070 | $1,090 |
| Adjusted EBITDA margin | 81% | 81% |
1Includes repurchased shares as well as withholdings upon net share settlement of vested equity awards. Total cost includes repurchase costs, including commissions and fees, as well
as cash paid in connection with tax withholding and remittance obligations upon net share settlement
2 We have not provided the forward-looking GAAP equivalents for forward-looking non-GAAP metrics, specifically Adjusted EBITDA and Adjusted EBITDA margin, or a GAAP reconciliation as a result of the uncertainty regarding, and the potential variability of, reconciling items such as stock-based compensation expense. Accordingly, a reconciliation of these non-GAAP guidance metrics to their corresponding GAAP equivalents is not available without unreasonable effort. However, it is important to note that material changes to reconciling items could have a significant effect on future GAAP results. We have provided historical reconciliations of GAAP to non-GAAP metrics in tables at the end of this letter.
Webcast and Conference Call
AppLovin will host a webinar today at 2:00 PM PT / 5:00 PM ET, during which management will discuss the Company’s second quarter 2025 results and provide commentary on its business performance. A question-and-answer session will follow the prepared remarks.
The webinar may be accessed on the Company’s investor relations website or via webinar registration. A replay of the webinar will also be available under the Events & Presentations section of our Investor Relations website.
About AppLovin
AppLovin makes technologies that help businesses of every size connect to their ideal customers. The company provides end-to-end software and AI solutions for businesses to reach, monetize and grow their global audiences. For more information about AppLovin, visit: www.applovin.com.
Contacts
| Investors<br>David Hsiao<br>ir@applovin.com | Press<br>Emelyne Interior<br>press@applovin.com |
|---|
Source: AppLovin Corp.
Forward Looking Statements
This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. Forward-looking statements generally relate to future events or our future financial or operating performance. In some cases, you can identify forward-looking statements because they contain words such as “may,” “will,” “should,” “expect,” “plan,” “anticipate,” “going to,” “could,” “intend,” “target,” “project,” “contemplate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these words or other similar terms or expressions that concern our expectations, strategy, priorities, plans, or intentions. Forward-looking statements in this press release include our expected financial results and guidance. Our expectations and beliefs regarding these matters may not materialize, and actual results in future periods are subject to risks and uncertainties, including changes in our plans or assumptions, which could cause actual results to differ materially from those projected. These risks include our inability to forecast our business effectively, the macroeconomic environment, fluctuations in our results of operations, our ability to execute on our operational and financial priorities, our ability to scale our business to support new users, the competitive advertising ecosystem, and our inability to adapt to emerging technologies and business models. The forward-looking statements contained in this letter are also subject to other risks and uncertainties, including those more fully described in our Quarterly Report on Form 10-Q for the fiscal quarter ended March 31, 2025. Additional information will also be set forth in our Quarterly Report on Form 10-Q for the fiscal quarter ended June 30, 2025. The forward-looking statements in this press release are based on information available to us as of the date hereof, and we disclaim any obligation to update any forward-looking statements, except as required by law.
Non-GAAP Financial Measures
To supplement our financial information presented in accordance with generally accepted accounting principles in the United States (“GAAP”), this shareholder letter includes certain financial measures that are not prepared in accordance with GAAP, including Adjusted EBITDA, Adjusted EBITDA margin, and Free Cash Flow. A reconciliation of each such non-GAAP financial measure to the most directly comparable GAAP measure can be found below.
We define Adjusted EBITDA for a particular period as net income adjusted for loss (income) from discontinued operations, net of income taxes, interest expense, other (income) expense, net (excluding certain recurring items), provision for income taxes, amortization, depreciation and write-offs and as further adjusted for non-operating foreign exchange (gain) loss, stock-based compensation, transaction-related expense, restructuring costs, as well as certain other items that we believe are not reflective of our core operating performance. We define Adjusted EBITDA margin as Adjusted EBITDA divided by revenue for the same period.
We define Free Cash Flow as net cash provided by operating activities less purchases of property and equipment and principal payments on finance leases. We subtract both purchases of property and equipment and payment of finance leases in our calculation of Free Cash Flow because we believe these items represent our ongoing requirements for property and equipment to support our business, regardless of whether we utilize a finance lease to obtain such property or equipment.
We believe that the presentation of these non-GAAP financial measures provides useful information to investors regarding our results of operations and operating performance, as they are similar to measures reported by our public competitors and are regularly used by securities analysts, institutional investors, and other interested parties in analyzing operating performance and prospects.
Adjusted EBITDA and Adjusted EBITDA margin are key measures we use to assess our financial performance and are also used for internal planning and forecasting purposes. We believe Adjusted EBITDA and Adjusted EBITDA margin are helpful to investors, analysts, and other interested parties because they can assist in providing a more consistent and comparable overview of our operations across our historical financial periods. We use Adjusted EBITDA and Adjusted EBITDA margin in conjunction with GAAP measures as part of our overall assessment of our performance, including the preparation of our annual operating budget and quarterly forecasts, to evaluate the effectiveness of our business strategies, and to communicate with our board of directors concerning our financial performance. We use Free Cash Flow in addition to GAAP measures to help manage our business and prepare budgets and annual planning, and we believe Free Cash Flow provides useful supplemental information to help investors understand underlying trends in our business and our liquidity.
These measures have certain limitations in that they do not include the impact of certain expenses that are reflected in our consolidated statement of operations that are necessary to run our business. Free Cash Flow reflects cash flows from both of continuing and discontinued operations. Our definitions may differ from the definitions used by other companies and therefore comparability may be limited. In addition, other companies may not publish these or similar metrics. Thus, our non-GAAP financial measures should be considered in addition to, not as substitutes for, or in isolation from, measures prepared in accordance with GAAP.
AppLovin Corporation
Condensed Consolidated Balance Sheets
(In thousands, except share and per share data)
(Unaudited)
| June 30,<br>2025 | December 31,<br>2024 | |||
|---|---|---|---|---|
| Assets | ||||
| Current assets: | ||||
| Cash and cash equivalents | $ | 1,192,608 | $ | 697,030 |
| Accounts receivable, net | 1,581,679 | 1,283,335 | ||
| Prepaid expenses and other current assets | 218,402 | 140,470 | ||
| Current assets of discontinued operations | — | 191,355 | ||
| Total current assets | 2,992,689 | 2,312,190 | ||
| Property and equipment, net | 129,600 | 159,970 | ||
| Goodwill | 1,539,301 | 1,457,685 | ||
| Intangible assets, net | 448,179 | 472,851 | ||
| Other non-current assets | 849,728 | 529,314 | ||
| Non-current assets of discontinued operations | — | 937,249 | ||
| Total assets | $ | 5,959,497 | $ | 5,869,259 |
| Liabilities and Stockholders’ Equity | ||||
| Current liabilities: | ||||
| Accounts payable | $ | 553,692 | $ | 504,302 |
| Accrued and other current liabilities | 495,218 | 379,004 | ||
| Deferred revenue | 44,975 | 37,053 | ||
| Current liabilities of discontinued operations | — | 137,113 | ||
| Total current liabilities | 1,093,885 | 1,057,472 | ||
| Long-term debt | 3,510,958 | 3,508,983 | ||
| Other non-current liabilities | 187,527 | 211,572 | ||
| Non-current liabilities of discontinued operations | — | 1,414 | ||
| Total liabilities | 4,792,370 | 4,779,441 | ||
| Stockholders’ equity: | ||||
| Preferred stock, $0.00003 par value—100,000,000 shares authorized, no shares issued and outstanding as of June 30, 2025 and December 31, 2024 | — | — | ||
| Class A, Class B, and Class C Common Stock, $0.00003 par value—1,850,000,000 (Class A 1,500,000,000, Class B 200,000,000, Class C 150,000,000) shares authorized, 338,782,503 (Class A 308,168,962, Class B 30,613,541, Class C nil) and 340,041,739 (Class A 309,353,198, Class B 30,688,541, Class C nil) shares issued and outstanding as of June 30, 2025 and December 31, 2024, respectively | 11 | 11 | ||
| Additional paid-in capital | 448,899 | 593,699 | ||
| Accumulated other comprehensive loss | (5,149) | (103,096) | ||
| Retained earnings | 723,366 | 599,204 | ||
| Total stockholders’ equity | 1,167,127 | 1,089,818 | ||
| Total liabilities and stockholders’ equity | $ | 5,959,497 | $ | 5,869,259 |
AppLovin Corporation
Condensed Consolidated Statements of Operations
(In thousands, except share and per share data)
(Unaudited)
| Three Months Ended June 30, | Six Months Ended June 30, | |||||||
|---|---|---|---|---|---|---|---|---|
| 2025 | 2024 | 2025 | 2024 | |||||
| Revenue | $ | 1,258,754 | $ | 711,015 | $ | 2,417,728 | $ | 1,389,385 |
| Costs and expenses: | ||||||||
| Cost of revenue | 155,076 | 121,759 | 306,756 | 246,301 | ||||
| Sales and marketing | 46,917 | 66,965 | 106,300 | 127,875 | ||||
| Research and development | 44,032 | 99,123 | 100,438 | 188,071 | ||||
| General and administrative | 55,047 | 38,746 | 106,570 | 78,815 | ||||
| Total costs and expenses | 301,072 | 326,593 | 620,064 | 641,062 | ||||
| Income from operations | 957,682 | 384,422 | 1,797,664 | 748,323 | ||||
| Other income (expense): | ||||||||
| Interest expense | (51,409) | (74,418) | (104,297) | (148,343) | ||||
| Other income (expense), net | (22,269) | 7,872 | (14,757) | 9,506 | ||||
| Total other expense, net | (73,678) | (66,546) | (119,054) | (138,837) | ||||
| Income before income taxes | 884,004 | 317,876 | 1,678,610 | 609,486 | ||||
| Provision for income taxes | 112,148 | 16,894 | 183,216 | 49,147 | ||||
| Net income from continuing operations | 771,856 | 300,982 | 1,495,394 | 560,339 | ||||
| Income (loss) from discontinued operations, net of income taxes | 47,675 | 8,987 | (99,444) | (14,187) | ||||
| Net income | $ | 819,531 | $ | 309,969 | $ | 1,395,950 | $ | 546,152 |
| Net income (loss) per share attributed to Class A and Class B common stockholders - Basic: | ||||||||
| Continuing operations | $ | 2.28 | $ | 0.90 | $ | 4.41 | $ | 1.66 |
| Discontinued operations | 0.14 | 0.02 | (0.30) | (0.04) | ||||
| Basic net income per share | $ | 2.42 | $ | 0.92 | $ | 4.11 | $ | 1.62 |
| Net income (loss) per share attributed to Class A and Class B common stockholders - Diluted: | ||||||||
| Continuing operations | $ | 2.26 | $ | 0.86 | $ | 4.35 | $ | 1.60 |
| Discontinued operations | 0.13 | 0.03 | (0.29) | (0.04) | ||||
| Diluted net income per share | $ | 2.39 | $ | 0.89 | $ | 4.06 | $ | 1.56 |
| Weighted-average common shares used to compute net income (loss) per share attributable to Class A and Class B common stockholders: | ||||||||
| Basic | 338,617,184 | 335,681,788 | 339,223,841 | 335,785,864 | ||||
| Diluted | 342,194,433 | 347,964,201 | 343,528,576 | 348,327,848 |
AppLovin Corporation
Condensed Consolidated Statements of Cash Flows
(In thousands)
(Unaudited)
| Six Months Ended June 30, | ||||
|---|---|---|---|---|
| 2025 | 2024 | |||
| Operating Activities | ||||
| Net income | $ | 1,395,950 | $ | 546,152 |
| Adjustments to reconcile net income to net cash provided by operating activities: | ||||
| Amortization, depreciation and write-offs | 126,940 | 221,208 | ||
| Goodwill impairment | 188,943 | — | ||
| Stock-based compensation, excluding cash-settled awards | 97,026 | 193,977 | ||
| Gain on divestiture, net of transaction costs | (106,229) | — | ||
| Other | 41,617 | 10,300 | ||
| Changes in operating assets and liabilities: | ||||
| Accounts receivable | (291,551) | (125,185) | ||
| Prepaid expenses and other assets | 20,691 | 26,161 | ||
| Accounts payable | 39,040 | 15,453 | ||
| Accrued and other liabilities | 91,511 | (40,760) | ||
| Net cash provided by operating activities | 1,603,938 | 847,306 | ||
| Investing Activities | ||||
| Proceeds from divestiture, net of cash divested | 424,702 | — | ||
| Purchase of non-marketable equity securities | (18,678) | (76,333) | ||
| Other investing activities | (27,140) | (23,658) | ||
| Net cash provided by (used in) investing activities | 378,884 | (99,991) | ||
| Financing Activities | ||||
| Repurchases of common stock | (1,272,429) | (752,224) | ||
| Payment of withholding taxes related to net share settlement | (256,650) | (436,480) | ||
| Principal repayments of debt | (200,000) | (677,863) | ||
| Payments of licensed asset obligation | (13,532) | — | ||
| Proceeds from issuance of debt | 200,000 | 1,072,330 | ||
| Proceeds from issuance of common stock upon exercise of stock options and purchase of ESPP shares | 14,824 | 19,098 | ||
| Other financing activities | (11,807) | (10,473) | ||
| Net cash used in financing activities | (1,539,594) | (785,612) | ||
| Effect of foreign exchange rate on cash and cash equivalents | 7,969 | (3,406) | ||
| Net increase (decrease) in cash and cash equivalents, including cash classified within current assets of discontinued operations | 451,197 | (41,703) | ||
| Less: net (decrease) in cash classified within current assets of discontinued operations | (44,381) | — | ||
| Net increase (decrease) in cash and cash equivalents | 495,578 | (41,703) | ||
| Cash and cash equivalents at beginning of the period | 697,030 | 502,152 | ||
| Cash and cash equivalents at end of the period | $ | 1,192,608 | $ | 460,449 |
AppLovin Corporation
Reconciliation of Net Cash Provided By Operating Activities to Free Cash Flow
(In thousands)
The following table provides a reconciliation of net cash provided by operating activities to Free Cash Flow for the periods presented:
| Three Months Ended June 30, | ||||||
|---|---|---|---|---|---|---|
| 2025 | 2024 | |||||
| Net cash provided by operating activities | $ | 772,226 | $ | 454,527 | ||
| Less: | ||||||
| Purchase of property and equipment | (42) | (3,928) | ||||
| Principal payments of finance leases | (4,121) | (5,089) | ||||
| Free Cash Flow | $ | 768,063 | $ | 445,510 | ||
| Net cash provided by (used in) investing activities | $ | 401,548 | $ | — | $ | (68,356) |
| Net cash used in financing activities | $ | (537,377) | $ | (361,000) |
AppLovin Corporation
Reconciliation of Net Income to Adjusted EBITDA
(In thousands, except percentages)
The following table provides our Adjusted EBITDA and Adjusted EBITDA Margin and a reconciliation of Net Income to Adjusted EBITDA for the periods presented:
| Three Months Ended June 30, | Six Months Ended June 30, | |||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2025 | 2024 | 2025 | 2024 | |||||||||
| Revenue | $ | 1,258,754 | $ | 711,015 | $ | 2,417,728 | $ | 1,389,385 | ||||
| Net income | 819,531 | 309,969 | 1,395,950 | 546,152 | ||||||||
| Net margin | 65 | % | 44 | % | 58 | % | 39 | % | ||||
| Loss (income) from discontinued operations, net of income taxes | (47,675) | (8,987) | 99,444 | 14,187 | ||||||||
| Net income from continuing operations | 771,856 | 300,982 | 1,495,394 | 560,339 | ||||||||
| Net margin from continuing operations | 61% | 42% | 62% | 40% | ||||||||
| Adjusted as follows: | ||||||||||||
| Interest expense | $ | 51,409 | $ | 74,418 | $ | 104,297 | $ | 148,343 | ||||
| Other (income) expense, net | 12,798 | (8,763) | 4,154 | (11,777) | ||||||||
| Provision for income taxes | 112,148 | 16,894 | 183,216 | 49,147 | ||||||||
| Amortization, depreciation and write-offs | 31,064 | 31,242 | 63,010 | 62,159 | ||||||||
| Non-operating foreign exchange (gain) loss | (1,210) | 412 | (1,530) | 1,411 | ||||||||
| Stock-based compensation | 34,552 | 93,559 | 93,667 | 182,503 | ||||||||
| Transaction-related expense | 5,097 | 485 | 9,680 | 854 | ||||||||
| Restructuring costs | 633 | 1,936 | 4,231 | 1,936 | ||||||||
| Total adjustments | 246,491 | 210,183 | 460,725 | 434,576 | ||||||||
| Adjusted EBITDA | $ | 1,018,347 | $ | 511,165 | $ | 1,956,119 | $ | 994,915 | ||||
| Adjusted EBITDA margin | 81 | % | 72 | % | 81 | % | 72 | % |
8