Position in BKNG
as of Jun 30, 2026
· filed Jul 21, 2026
Position Value
$895,477
+$133,410 QoQ
Shares Held
5,024
+11.0% QoQ
Ownership
0.001%
of shares outstanding
% of Portfolio
0.03%
of 13F equity value
Holder Rank
#1,062
of 1,901 holders
Holding Since
Sep 2023
11 quarters on record
Voting authority
Sole 100%
Shared 0%
None 0%
Common Shares in BKNG Over Time
Shares Held
Position Value (USD)
Position in Travel Services
Consumer Cyclical · as of Jun 30, 2026J.W. COLE ADVISORS, INC. holds $6,355,269 across 6 Travel Services names. BKNG ranks #4 (14.1% of the industry book) .
| # | Ticker | Company | Shares | Value (USD) | Open |
|---|---|---|---|---|---|
| 1 | RCL |
Royal Caribbean Cruises Ltd
|
8,174 | $2,595,490 | |
| 2 | ABNB |
Airbnb, Inc.
|
8,347 | $1,194,455 | |
| 3 | CCL |
Carnival Corp Ltd.
|
35,878 | $1,025,034 | |
| 4 | BKNG |
Booking Holdings Inc.
This page
|
5,024 | $895,477 | |
| 5 | NCLH |
Norwegian Cruise Line Holdings Ltd.
|
16,412 | $346,457 | |
| 6 | EXPE |
Expedia Group, Inc.
|
1,166 | $298,356 |
All Filings in BKNG
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11 filing rows on record
| Report Date | Value (USD) | Shares | Type | Discretion | Filed | |
|---|---|---|---|---|---|---|
| 2026-06-30 | $895,477 | 5,024 | Shares | Sole | 2026-07-21 | |
| 2026-03-31 | $762,067 | 181 | Shares | Sole | 2026-04-23 | |
| 2025-09-30 | $1,187,839 | 220 | Shares | Sole | 2025-11-05 | |
| 2025-06-30 | $1,291,000 | 223 | Shares | Sole | 2025-08-12 | |
| 2025-03-31 | $930,595 | 202 | Shares | Sole | 2025-05-05 | |
| 2024-12-31 | $402,442 | 81 | Shares | Sole | 2025-01-31 | |
| 2024-09-30 | $299,060 | 71 | Shares | Sole | 2024-10-24 | |
| 2024-06-30 | $277,305 | 70 | Shares | Sole | 2024-08-08 | |
| 2024-03-31 | $268,463 | 74 | Shares | Sole | 2024-04-30 | |
| 2023-12-31 | $294,419 | 83 | Shares | Sole | 2024-01-31 | |
| 2023-09-30 | $255,967 | 83 | Shares | Sole | 2023-10-24 | |
| No filing history on record for this holder in this stock. | ||||||