RFG Advisory, LLC

Position in BKNG — Booking Holdings Inc.

CIK 1633387 BIRMINGHAM, AL

Position in BKNG

as of Jun 30, 2026 · filed Jul 15, 2026 Compact

Position Value

$1,513,614

-$119,990 QoQ

Shares Held

8,492

-12.5% QoQ

Ownership

0.001%

of shares outstanding

% of Portfolio

0.14%

of 13F equity value

Holder Rank

#916

of 1,901 holders

Holding Since

Mar 2024

10 quarters on record

Voting authority Sole 0% Shared 0% None 100%

Consumer Cyclical · as of Jun 30, 2026

RFG Advisory, LLC holds $3,075,510 across 5 Travel Services names. BKNG ranks #1 (49.2% of the industry book) .

#	Ticker	Company	Shares	Value (USD)
1	BKNG	Booking Holdings Inc. This page	8,492	$1,513,614
2	EXPE	Expedia Group, Inc.	3,127	$800,136
3	RCL	Royal Caribbean Cruises Ltd	832	$264,184
4	CCL	Carnival Corp Ltd.	8,801	$251,444
5	ABNB	Airbnb, Inc.	1,720	$246,132

10 filing rows on record

Report Date	Value (USD)	Shares	Change	Type	Discretion	Filed
2026-06-30	$1,513,614	8,492	+2088.7%	Shares	Sole	2026-07-15
2026-03-31	$1,633,604	388	-26.4%	Shares	Sole	2026-04-20
2025-12-31	$2,822,258	527	+9.6%	Shares	Sole	2026-02-03
2025-09-30	$2,597,048	481	+167.2%	Shares	Sole	2025-11-06
2025-06-30	$1,042,063	180	-57.0%	Shares	Sole	2025-07-28
2025-03-31	$1,930,295	419	-42.3%	Shares	Sole	2025-04-09
2024-12-31	$3,607,072	726	+8.5%	Shares	Sole	2025-01-21
2024-09-30	$2,817,908	669	+176.4%	Shares	Sole	2024-10-17
2024-06-30	$958,683	242	+66.9%	Shares	Sole	2024-07-15
2024-03-31	$526,042	145	—	Shares	Sole	2024-04-11
No filing history on record for this holder in this stock.