Quality Pays: New Vrbo Research Finds Travelers Will Spend More on Vacation Rentals They Trust

Vrbo’s new ‘Built to Stay’ Report reveals the quality standards and trust signals that matter most to travelers 86% of travelers would pay more for a vacation rental with a higher-quality listing, rising to 92% among Gen Z 81% would pay more for a property with strong trust signals: verified, recent, and detailed reviews top the list Today, Vrbo released the Built to Stay Report: The Keys to Winning Travel Trust in Vacation Rentals . The global study examines what gives vacation rental travelers the confidence to book, offering a practical host playbook on the quality standards and trust signals that ultimately seal the stay. This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20260729268382/en/ Powered by The Harris Poll, the study surveyed more than 1,700 travelers across the U.S., Canada, Mexico, UK, France, Germany, and Australia who have stayed in a vacation rental within the last year. As traveler expectations continue to