Allsvenskan sells betting streaming rights to Genius

Login Subscribe Login Subscribe Media Sponsorship Insights Data Analytics Partnerships The Long Game Postgraduate Rankings News Home In Brief Sports Sectors Industry Moves Podcast Inside Track Reports On The Money Gameday Home News Sports Betting Football Sweden Allsvenskan sells betting streaming rights to Genius Jonathan Rest March 12, 2026 Share: Link copied to clipboard (Linnea Rheborg/Getty Images) Genius Sports has strengthened its position in Swedish football by acquiring betting streaming rights to Svensk Elitfotboll (SEF), the body which operates the sport's top two tiers in the country. Subscribe to unlock this article Explore our subscription options to continue reading our industry-leading content! View Subscriptions Already have an account? Sign in here Data Media Sports Betting Commercial Sports Media Genius Sports Swedish Professional Football Leagues (SEF) Read this next Unibet stays committed to Sweden with SEF 28 May 2026 EXCLUSIVE: Sportradar nears new Euroleague deal 8 Jul 2026 Sportradar nets new Wimbledon deal 4 Jun 2026 Why sport is emerging tech's ideal testing ground 30 Jun 2026 From our partners Wave of new global rights deals for DFB-Pokal 16 Jun 2026 Les Roches graduate at the heart of the Olympics: Panos Tzivanidis on managing sport's biggest stage 10 Sep 2025 PGR 2025 About us Press Releases Advertise Privacy Policy Cookie Policy Disclaimer Terms & Conditions Contact us ©2026 SBG Companies Limited or its affiliated companies, All rights reserved.