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6-K

GreenTree Hospitality Group Ltd. (GHG)

6-K 2021-04-19 For: 2021-04-16
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Added on April 06, 2026

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

Form 6-K

REPORT OF FOREIGN PRIVATE ISSUER

PURSUANT TO RULE 13a-16 OR 15d-16

UNDER THE SECURITIES EXCHANGE ACT OF 1934

April 2021

Commission File Number: 001-38425

GreenTree Hospitality Group Ltd.

(Registrant’s name)

2451 Hongqiao Road, Changning District

Shanghai 200335

People’s Republic of China

(Address of principal executive offices)

Indicate by check mark whether the registrant files or will file annual reports under cover of Form 20-F or Form 40-F.

Form 20-F  ☒            Form 40-F  _

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(1) :   _

Indicate by check mark if the registrant is submitting the Form 6-K in paper as permitted by Regulation S-T Rule 101(b)(7) :   _

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned, thereunto duly authorized.

GREEN TREE HOSPITALITY GROUP LTD .
By: /s/ Alex S. Xu
Name: Alex S. Xu
Title: Chairman and Chief Executive Officer

Date: April 16, 2021

EXHIBIT INDEX

Exhibit No. Description
99.1 GreenTree Hospitality Group Ltd. Reports Fourth Quarter and Fiscal Year of 2020 Financial Results

ghg-ex991_6.htm

Exhibit 99.1

GreenTree Hospitality Group Ltd. Reports Fourth Quarter and Fiscal Year 2020 Financial Results

Continuous Recovery

Total revenues increased 8.6% to RMB289.8 million (US$44.4 million)^^^[^^1^^]^ from RMB266.9 million in the third quarter.
Income from operations increased 17.4% to RMB118.5 million (US$18.2 million)^[1]^ from RMB100.9 million in the third quarter.
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Adjusted EBITDA (non-GAAP)^[2]^ increased 17.8% to RMB130.6 million (US$20.0 million)^[1]^ from RMB110.8 million in the third quarter.
--- ---
Core net income (non-GAAP) increased 18.3% to RMB109.3 million (US$16.8 million)^[1]^ from RMB92.4 million in the third quarter.
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SHANGHAI, April 15, 2021 /PRNewswire/ -- GreenTree Hospitality Group Ltd. (NYSE: GHG) (“GreenTree”, the “Company”, “we”, “us” and “our”), a leading hospitality management group in China, today announced its unaudited financial results for the fourth quarter and fiscal year of 2020.

Fourth Quarter of 2020 Operational Highlights

A total of 4,340 hotels with 315,335 hotel rooms were in operation as of December 31, 2020, compared to 4,195 hotels and 305,125 hotel rooms as of September 30, 2020.
As of December 31, 2020, the Company had 40 leased-and-operated ("L&O") hotels and 4,300 franchised-and-managed ("F&M") hotels in operation in 345 cities across China, compared to 34 L&O hotels and 3,923 F&M hotels in operation in 339 cities as of December 31, 2019. The geographic coverage increased by 1.8% year over year.
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During the quarter, the Company opened 203 hotels, an increase of 13 comparing to 190 hotels in the fourth quarter of 2019. Among the hotels opened, 3 was in the luxury segment, 29 in the mid-to-up-scale segment, 141 in the mid-scale segment, and 30 in the economy segment. Geographically speaking, 19 hotels were in Tier 1 cities^[^^3^^]^, 42 in Tier 2 cities and the remaining 142 in Tier 3 and smaller cities in China.<br>The Company closed 58 hotels, 8 due to brand upgrades, and 35 due to their non-compliance with the Company's brand and operating standards. The remaining 15 were closed for property related issues. The Company added a net opening of 145 hotels to its portfolio.
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As of December 31, 2020, the Company had a pipeline of 1,186 hotels contracted for or under development, among which 54 hotels were in the luxury hotel segment, 246 in the mid-to-up-scale segment, 483 in the mid-scale segment, and 403 in the economy segment.
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The average daily room rate, or ADR, for all hotels in operation, was RMB 162, a decrease of 3.6% year over year, an increase of 7.3% compared with the third quarter.
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The occupancy rate, or OCC for all hotels in operation was 76.7%, an increase of 0.3% compared with 76.4% in the fourth quarter of 2019, and a decrease of 2.4% compared with 79.1% in the third quarter of 2020.
--- ---
The revenue per available room, or RevPAR, which is calculated by multiplying our hotels' ADR by its occupancy rate, was RMB 124, representing a 3.2% year-over-year decrease, and a 4.1% sequential increase.
--- ---
As of December 31, 2020, the Company's loyalty program had more than 56 million individual members and approximately 1,670,000 corporate members, compared to approximately 52 million and over 1,610,000
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1      The conversion of Renminbi ("RMB") into United States dollars ("US$") is based on the exchange rate of US$1.00=RMB6.5250 on December 31, 2020 as set forth in H.10 statistical release of the U.S. Federal Reserve Board and available at
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https://www.federalreserve.gov/releases/h10/20210104/
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2      Adjusted EBITDA (non-GAAP) is calculated as net income plus other operating expenses, income tax expense, interest expense, depreciation and amortization, losses from investment in equity securities, share of loss in equity investees (net of tax),
---
but excludes other operating income, gains from investment in equity securities, share of gain in equity investees (net of tax) and other income net. The calculation of Adjusted EBITDA (non-GAAP) included in this report has been aligned according
---
to the abovementioned definition.
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3      Tier 1 Cities refers to Beijing, Shanghai, Shenzhen and Guangzhou; Tier 2 Cities refers to the 32 major cities, other than Tier 1 Cities, including provincial capitals, administrative capitals of autonomous regions, direct-controlled municipalities and
---
other major cities designated as municipalities with independent planning by the State Council.
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Exhibit 99.1

corporate members as of September 30, 2020. The Company had approximately 92.2% of room nights sold directly.

2020 Full Year Operational Highlights

For the full year 2020, the Company opened 538 hotels, a decrease of 11.4% comparing to 607 newly opened hotels in the full year 2019. Among the hotels opened, 5 were in the luxury hotel segment,109 in the mid-to-up-scale segment, 308 in the mid-scale segment, and 116 in the economy segment. Geographically speaking, 33 hotels were in Tier 1 cities,120 were in Tier 2 cities and the remaining 385 were in Tier 3 and other cities in China.<br>During this year, the Company closed 155 hotels, 21 due to brand upgrade, and 89 due to their non-compliance with the Company's brand and operating standards. The remaining 45 were closed for property related issues. The Company added a net opening of 383 hotels to its portfolio.
The average daily room rate, or ADR, for all hotels in operation, was RMB152 in the full year 2020, a decrease of 9.6% year-over-year.
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The occupancy rate, or OCC for all hotels in operation was 68.7% in the full year 2020, compared with77.8% in the full year 2019.
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The revenue per available room, or RevPAR, which is calculated by multiplying our hotels' ADR by its occupancy rate, was RMB105 in the full year 2020, representing a 20.1% year-over-year decrease.
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“Despite the many unprecedented challenges brought upon us by COVID-19, the company delivered a robust Q4, with sequential improvement in operating and financial metrics above the average of the hospitality industry,” said Mr. Alex Xu, Chairman and Chief Executive Officer of GreenTree. “I am extremely grateful for the achievements of our team. I cannot thank enough, all of our employees, franchisees, and guests, for their support and dedication. Thanks to our resilient business model, we were able to weather an extremely difficult year in the travel industry, and perform better than most of our peers. With our well-segmented and robust brand portfolio, the loyalty of our members and our strong balance sheet, we are well-positioned to capitalize on opportunities and create long-term and sustainable growth for our shareholders, in 2021 and beyond.” continued Mr. Xu.

Fourth Quarter of 2020 Financial Results

Quarter Ended
December 31,<br><br><br>2019 December 31,<br><br><br>2020 December 31,<br><br><br>2020
RMB RMB US$
Revenues
Leased-and-operated hotels 68,553,356 76,113,015 11,664,830
Franchised-and-managed hotels 217,190,598 207,222,721 31,758,272
others 3,688,472 6,420,830 984,035
Total revenues 289,432,426 289,756,566 44,407,137
Year Ended
--- --- --- ---
December 31,<br><br><br>2019 December 31,<br><br><br>2020 December 31,<br><br><br>2020
RMB RMB US$
Revenues
Leased-and-operated hotels 253,420,676 227,074,041 34,800,619
Franchised-and-managed hotels 831,340,340 677,480,818 103,828,478
others 7,032,119 25,455,237 3,901,186
Total revenues 1,091,793,135 930,010,096 142,530,283

Total revenues for the fourth quarter of 2020 were RMB289.8 million (US$44.4 million)^[1]^, representing a 0.1% year-over-year increase. The slight increase was primarily due to the sustained recovery in hotel operations from the impact of COVID-19, as well as the revenue contribution from the newly opened L&O hotels. Total revenues increased from

Exhibit 99.1

RMB266.9 million in the third quarter, a 8.6% sequential increase, which was mainly attributable to a RevPAR growth from 120 RMB to 124 RMB. Total revenues for the full year 2020 were RMB930.0 million (US$142.5 million)^[1]^, representing a 14.8% decrease.

Total revenues from leased-and-operated hotels for the fourth quarter of 2020 were RMB76.1 million (US$11.7 million)^[1]^, representing a 11.0% year-over-year increase. The increase was primarily due to the RevPAR increase of 0.6% compared to one year ago, the contribution from L&O hotels of the Urban Hotel Group (“Urban”), as well as the contribution from 10 newly opened L&O hotels in 2020. The revenue increase was partially offset by the reduction and extension of sublease income, and the closure of 4 L&O hotels in 2020. Compared with the third quarter, total revenues from L&O hotels increased by 13.9%, mainly attributable to rising RevPAR and net newly opened 3 L&O hotels. Total revenues from L&O hotels for the full year 2020 were RMB227.1 million (US$34.8 million)^[1]^, representing a 10.4% decrease.

Total revenues from franchised-and-managed hotels for the fourth quarter of 2020 were RMB207.2 million (US$31.8 million)^[1]^, representing a 4.6% year-over-year decrease. Initial franchise fees increased by 32.3% year over year, mainly attributable to the gross opening of 199 hotels. The 7.1% decrease from the fourth quarter of 2019 in recurring franchisee management fees and others was primarily due to RevPAR decrease of 3.4%, as well as the reduction in franchise fees and central reservation fees for hotels affected by COVID-19. Compared with the third quarter, initial franchise fees increased by 8.7%, mainly attributable to more hotels opened; recurring franchisee management fees and others increased by 3.1%, mainly due to RevPAR sequential growth from 120RMB to 124RMB. Total revenues from F&M hotels for the full year 2020 were RMB677.5 million (US$103.8 million)^[1]^, representing a 18.5% decrease.

Quarter Ended
December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$
Initial franchise fee 13,655,873 18,065,889 2,768,719
Recurring franchise management fee and others 203,534,725 189,156,832 28,989,553
Revenues from franchised-and-managed hotels 217,190,598 207,222,721 31,758,272
Year Ended
--- --- --- ---
December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$
Initial franchise fee 54,930,266 61,051,369 9,356,532
Recurring franchise management fee and others 776,410,074 616,429,449 94,471,946
Revenues from franchised-and-managed hotels 831,340,340 677,480,818 103,828,478

Exhibit 99.1

Total operating costs and expenses

Quarter Ended
December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$
Operating costs and expenses
Hotel operating costs 92,609,618 99,817,161 15,297,650
Selling and marketing expenses 23,155,218 24,232,688 3,713,822
General and administrative expenses 79,597,392 50,885,097 7,798,482
Other operating expenses 3,124,942 98,341 15,071
Total operating costs and expenses 198,487,170 175,033,287 26,825,025
Year Ended
--- --- --- ---
December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$
Operating costs and expenses
Hotel operating costs 338,826,479 392,522,306 60,156,675
Selling and marketing expenses 84,970,401 75,347,166 11,547,458
General and administrative expenses 184,989,324 172,557,554 26,445,602
Other operating expenses 3,286,652 1,731,405 265,350
Total operating costs and expenses 612,072,856 642,158,431 98,415,085

Hotel operating costs for the fourth quarter of 2020 were RMB99.8 million (US$15.3 million)^[1]^, representing a 7.8% increase year over year. The increase was mainly attributable to higher rents and other cost related to L&O hotels. In the fourth quarter, there were 4 L&O hotels newly opened, which accounted for the main increase in hotel operating costs. Excluding L&O hotel operating costs, costs related to F&M hotels and others decreased 7.0%. Compared with the third quarter, we observe a 7.6% sequential decrease, mainly due to higher newly opening expenses in the third quarter. For the full year 2020, hotel operating costs were RMB392.5 million (US$60.2 million)^[1]^, representing a 15.8% increase.

Quarter Ended
December 31, <br>2019 December 31, <br>2020 December 31, <br>2020
RMB RMB US$
Rental 22,270,218 28,196,927 4,321,368
Utilities 3,842,009 4,113,416 630,409
Personnel cost 10,069,427 10,034,679 1,537,882
Depreciation and amortization 15,401,030 13,450,611 2,061,396
Consumable, food and beverage 6,136,477 11,584,105 1,775,342
Costs of general managers of franchised-and-managed hotels 23,458,837 26,088,907 3,998,300
Other costs of franchised-and-managed hotels 7,799,192 5,132,814 786,638
Others 3,632,428 1,215,702 186,315
Hotel Operating Costs 92,609,618 99,817,161 15,297,650

Exhibit 99.1

Year Ended
September 30, <br>2019 September 30, <br>2020 September 30, <br>2020
RMB RMB US$
Rental 79,597,408 118,295,183 18,129,530
Utilities 19,119,300 15,372,385 2,355,921
Personnel cost 38,277,298 41,330,758 6,334,216
Depreciation and amortization 34,727,153 50,324,493 7,712,566
Consumable, food and beverage 27,666,435 43,257,796 6,629,547
Costs of general managers of franchised-and-managed hotels 96,565,044 91,664,745 14,048,237
Other costs of franchised-and-managed hotels 29,192,923 22,985,917 3,522,746
Others 13,680,917 9,291,029 1,423,912
Hotel Operating Costs 338,826,479 392,522,306 60,156,675

Selling and marketing expenses for the fourth quarter of 2020 were RMB24.2 million (US$3.7 million)^[1]^, representing a 4.7% year-over-year increase. The increase was mainly attributable to increases in advertising costs. Compared with the third quarter, selling and marketing expenses increased by 13.9%, attributable to higher advertising expense. For the full year of 2020, selling and marketing expenses were RMB75.3 million (US11.5 million)^[1]^, representing a 11.3% decrease.

General and administrative expenses for the fourth quarter of 2020 were RMB50.9 million (US$7.8 million)^[1]^, representing a 36.1% year-over-year decrease. The decrease was primarily attributable to the effective control of business travel expenses and the impact of a one-time provision for bad debts during the same period last year. Excluding the impact of this bad debt provision in the fourth quarter of 2019, G&A expenses decreased by 14.3%. Compared with the third quarter, G&A expenses increased by 13.6%, which was mainly attributable to the increase of consulting fees and higher staff costs. General and administrative expenses for the full year 2020 were RMB172.6 million (US$26.4 million) ^[1]^, representing a 6.7% year-over-year decrease.

Gross profit for the fourth quarter of 2020 was RMB189.9 million (US$29.1 million)^[1]^, representing a year-over-year decrease of 3.5%. Gross margin was 65.6%, compared to 68.0% a year ago. The decrease was primarily due the impact of COVID-19. Compared with the third quarter, gross profit increased by 19.6%, and gross margin increased from 59.5% to 65.6%. Gross profit for the full year 2020 was RMB537.5 million (US$82.4 million) ^[1]^, representing a 28.6% year-over-year decrease.

Income from operations for the fourth quarter of 2020 totaled RMB118.5 million (US$18.2 million)^[1]^, representing a year-over-year increase of 19.9%. The increase was mainly due to the sustained RevPAR recovery, the increased number of hotels and better control of costs and expenses during the quarter. Operating margin, defined as income from operations as percentage of total revenues, was 40.9%, compared to 34.1% a year ago. Compared with the third quarter, income from operations increased by 17.4%, and operating margin increased from 37.8% to 40.9%, mainly attributable to revenue increase. Income from operations for the full year 2020 totaled RMB319.3 million (US$48.9 million) ^[1]^, representing a year-over-year decrease of 36.7%.

Adjusted EBITDA (non-GAAP)^[2]^ for the fourth quarter of 2020 was RMB130.6 million (US$20.0 million)^[1]^, representing a year-over-year increase of 17.2%. Adjusted EBITDA margin, defined as adjusted EBITDA (non-GAAP) as a percentage of total revenues, was 45.1%, compared to 38.5% a year ago. Compared with the third quarter, adjusted EBITDA increased by 17.8%, and adjusted EBITDA margin increased from 41.5% to 45.1%. Adjusted EBITDA (non-GAAP) for the full year 2020 was RMB355.5 million (US$54.5 million) ^[1]^, representing a year-over-year decrease of 32.1%.

Net income for the fourth quarter of 2020 was RMB79.5 million (US$12.2 million)^[1]^, representing a year-over-year increase of 6.6%. Net margin was 27.4%, compared to 25.8% a year ago, the year-over-year increase was mainly attributable to the increase in income from operations. Compared with the third quarter, net income decreased by 7.2%,

Exhibit 99.1

and net margin decreased from 32.1% to 27.4%, mainly due to losses from investments in equity securities. Net income for the full year 2020 was RMB244.7 million (US$37.5 million) ^[1]^, representing a year-over-year decrease of 44.1%.

Core net income (non-GAAP) for the fourth quarter of 2020 was RMB109.3 million (US$16.8 million)^[1]^, representing a year-over-year increase of 22.3%. The core net margin, defined as core net income (non-GAAP) as a percentage of total revenues, was 37.7%, compared to 30.9% one year ago. Compared with the third quarter, core net income increased by 18.3%. Core net income (non-GAAP) for the full year 2020 was RMB289.5 million (US$44.4 million) ^[1]^, representing a year-over-year decrease of 33.9%.

Earnings per ADS (basic and diluted) for the fourth quarter of 2020 was RMB0.83 (US$0.13) ^[1]^, up from earnings per ADS of RMB0.75 one year ago and up from RMB 0.81 in the third quarter of 2020, mainly due to the recovery and improvement of operating profit. Core net income per ADS (basic and diluted) (non-GAAP) was RMB1.06 (US$0.16)^[1]^, up from RMB0.87 a year ago, up from RMB0.90 of the third quarter of 2020. Earnings per ADS (basic and diluted) for the full year 2020 was RMB2.54 (US$0.39)^[1]^, down from RMB4.34 one year ago. Core net income per ADS (basic and diluted) (non-GAAP) was RMB2.81 (US$0.43) ^[1]^ for the full year 2020, decreased from RMB4.29 of 2019.

Cash flow. Operating cash inflow for the fourth quarter of 2020 was RMB112.8 million (US$17.3 million)^[1]^ as a result of the recovery from COVID-19 and improved operating performance. Investing cash outflow for the fourth quarter of 2020 was RMB 161.7 million (US$24.8 million) ^[1]^, which was primarily attributable to loans to franchisees, investment in property and equipment and renovation on L&O hotels. The investing cash outflow was partially offset by repayment from franchisees, as well as proceeds from short-term investments. Financing cash inflow was RMB99.8 million (US$15.3million).^^Operating cash inflow for the full year 2020 was RMB297.3 million (US$45.6 million) ^[1]^. Investing cash outflow for the full year 2020 was RMB115.6 million (US$17.7million) ^[1]^. Financing cash inflow for the full year 2020 was RMB117.5million (US$18.0 million) ^[1]^.

Cash and cash equivalents, restricted cash, short-term investments, investments in equity securities and time deposit. As of December 31, 2020, the Company had total cash and cash equivalents, restricted cash, short term investments, investments in equity securities and time deposits of RMB1,904.9 million (US$291.9 million) ^[1]^, compared to RMB1,815.4 million as of September 30, 2020. The increase from the third quarter was primarily attributable to increased cash inflow from operating activities, offset by loans to franchisees, and investments and upgrade costs at our L&O hotels.

COVID-19 Update

Due to the resurgence of Covid-19 in several provinces and cities like Hebei, Shanghai, and Beijing, our occupancy rate declined in Q4 2020 and January 2021. Occupancy rate was at its lowest during the Chinese spring festival, due to the government’s stay-local policy; however, it rebounded quickly, especially after March 16 when people could travel more freely in low-risk zones. With the rollout of the COVID-19 vaccines, most travel restrictions have been lifted. According to the official microblog of the Ministry of Culture and Tourism, the Tomb Sweeping holiday on April 5, 2021 saw 102 million domestic tourists. That represents a year-over-year growth of 144.6%, and 94.5% of the number of domestic tourists in the same period in 2019. By early April, our occupancy rate had recovered to 77.7%, and Revpar recovered to 92.7% of the 2019 levels. By the end of 2020 we had proved to be more resilient, and so performed better than most of our peers.

Guidance

So far in 2020, our operations are in line with our previous forecast. Assuming the pandemic remains under control in China in further quarters, the Company expects an increase in total revenues of 48%-53% for the full year 2021, compared to 2020; and an increase in total revenues of 25%-30% for the full year 2021, compared to 2019.

The guidance set forth above reflects the Company's current and preliminary views based on our recovery speed and may not be indicative of the final financial results for future interim periods and the full year.

Conference Call

GreenTree's management will hold an earnings conference call at 9:00PM U.S. Eastern Time on April 14, 2021 (9:00 AM Beijing/Hong Kong Time on April 15, 2021).

Exhibit 99.1

Dial-in numbers for the live conference call are as follows:

:

International 1-412-902-4272
Mainland China 4001-201-203
US 1-888-346-8982
Hong Kong 800-905-945 or 852-3018-4992
Singapore 800-120-6157

Participants should ask to join the GreenTree call, please dial in approximately 10 minutes before the scheduled time of the call.

A telephone replay of the call will be available after the conclusion of the conference call until April 21, 2021.

Dial-in numbers for the replay are as follows:

International Dial-in 1-412-317-0088
U.S. Toll Free 1-877-344-7529
Canada Toll Free 855-669-9658
Passcode: 10149105

Additionally, a live and archived webcast of this conference call will be available at http://ir.998.com.

Use of Non-GAAP Financial Measures

We believe that Adjusted EBITDA and core net income, as we present it, is a useful financial metric to assess our operating and financial performance before the impact of investing and financing transactions, income taxes and certain non-core and non-recurring items in our financial statements.

The presentation of Adjusted EBITDA and core net income should not be construed as an indication that our future results will be unaffected by other charges and gains we consider to be outside the ordinary course of our business.

The use of Adjusted EBITDA and core net income has certain limitations because it does not reflect all items of income and expenses that affect our operations. Items excluded from Adjusted EBITDA and core net income are significant components in understanding and assessing our operating and financial performance. Depreciation and amortization expense for various long-term assets, income tax and share-based compensation have been and will be incurred and are not reflected in the presentation of Adjusted EBITDA. Each of these items should also be considered in the overall evaluation of our results. Additionally, Adjusted EBITDA and core net income does not consider capital expenditures and other investing activities and should not be considered as a measure of our liquidity. We compensate for these limitations by providing the relevant disclosure of our depreciation and amortization, interest expense/income, gains/losses from investments in equity securities, income tax expenses, share-based compensation, share of loss in equity investees, government subsidies and other relevant items both in our reconciliations to the corresponding U.S. GAAP financial measures and in our consolidated financial statements, all of which should be considered when evaluating our performance.

The term Adjusted EBITDA and core net income is not defined under U.S. GAAP, and Adjusted EBITDA and core net income is not a measure of net income, operating income, operating performance or liquidity presented in accordance with U.S. GAAP. When assessing our operating and financial performance, you should not consider this data in isolation or as a substitute for our net income, operating income or any other operating performance measure that is calculated in accordance with U.S. GAAP. In addition, our Adjusted EBITDA and core net income may not be comparable to Adjusted EBITDA and core net income or similarly titled measures utilized by other companies since such other companies may not calculate Adjusted EBITDA and core net income in the same manner as we do.

Reconciliations of the Company’s non-GAAP financial measures, including Adjusted EBITDA and core net income, to the consolidated statement of operations information are included at the end of this press release.

About GreenTree Hospitality Group Ltd.

Exhibit 99.1

GreenTree Hospitality Group Ltd. ("GreenTree" or the "Company") (NYSE: GHG) is a leading hospitality management group in China. As of December 31, 2020, GreenTree had a total number of 4,340 hotels. In 2019, GreenTree ranked among the Top 12 worldwide in terms of number of hotels in “World's Largest Hotel Companies: HOTELS' 325”, published by HOTELS magazine, and was as well the fourth largest hospitality company in China in 2019 based on the statistics issued by the China Hospitality Association.

GreenTree has built a strong suite of brands including its flagship "GreenTree Inns" brand as a result of its long-standing dedication to the hospitality industry in China and consistent quality of its services, signature hotel designs, broad geographic coverage and convenient locations. GreenTree has further expanded its brand portfolio into mid-to-up-scale and luxury segments through a series of strategic investments. By offering diverse brands, through its strong membership base, expansive booking network, superior system management with moderate charges, and fully supported by its operating departments including Decoration, Engineering, Purchasing, Operation, IT and Finance, GreenTree aims to keep closer relationships with all of its clients and partners by providing a brand portfolio that features comfort, style and value.

For more information on GreenTree, please visit http://ir.998.com

Safe Harbor Statements

This press release contains forward-looking statements made under the "safe harbor" provisions of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995.  In some cases, these forward-looking statements can be identified by words or phrases such as "may," "will," "expect," "anticipate," "aim," "estimate," "intend," "plan," "believe," "potential," "continue," "is/are likely to," "confident," "future," or other similar expressions. GreenTree may also make written or oral forward-looking statements in its reports filed with or furnished to the U.S. Securities and Exchange Commission, in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. Any statements that are not historical facts, including statements about or based on GreenTree's current beliefs, expectations, assumptions, estimates and projections about us and our industry, are forward-looking statements that involve known and unknown factors, risks and uncertainties that may cause our actual results, performance or achievements to be materially different from those expressed or implied by the forward-looking statements. Such factors and risks include, but not limited to the following: GreenTree's goals and growth strategies; its future business development, financial condition and results of operations; trends in the hospitality industry in China and globally; competition in our industry; fluctuations in general economic and business conditions in China and other regions where we operate; the regulatory environment in which we and our franchisees operate; and assumptions underlying or related to any of the foregoing. You should not place undue reliance on these forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company's filings with the U.S. Securities and Exchange Commission. All information provided, including the forward-looking statements made, in this press release are current as of the date of the press release. Except as required by law, GreenTree undertakes no obligation to update any such information or forward-looking statements to reflect events or circumstances after the date on which the information is provided or statements are made, or to reflect the occurrence of unanticipated events.

Exhibit 99.1

---Financial Tables and Operational Data Follow—

GreenTree Hospitality Group Ltd.

Unaudited Condensed Consolidated Balance Sheets

December 31, 2019 December 31, <br>2020 December 31, <br>2020
RMB RMB US$
ASSETS
Current assets:
Cash and cash equivalents 319,847,701 611,358,209 93,694,745
Short-term investment 437,279,026 301,983,182 46,280,947
Investments in equity securities 207,007,926 242,378,696 37,146,160
Accounts receivable, net of allowance 99,701,226 101,511,057 15,557,250
Amounts due from related parties 31,739,731 9,770,871 1,497,451
Prepaid rent 18,794,665 13,597,867 2,083,964
Inventories 2,537,717 3,804,680 583,093
Other current assets 66,004,017 77,649,794 11,900,352
Loans receivable, net 82,312,201 222,244,629 34,060,480
Total current assets 1,265,224,210 1,584,298,985 242,804,442
Non-current assets:
Restricted cash 22,312,522 22,369,900 3,428,337
Long-term time deposits 560,000,000 490,000,000 75,095,785
Loan receivable, net 121,563,742 145,703,988 22,330,113
Property and equipment, net 614,936,505 668,605,661 102,468,301
Intangible assets, net 496,280,316 491,513,073 75,327,674
Goodwill 100,078,236 100,231,487 15,361,147
Long-term investments 398,637,701 369,525,917 56,632,324
Other assets 76,957,992 66,635,394 10,212,322
Deferred tax assets 160,488,193 156,070,112 23,918,791
TOTAL ASSETS 3,816,479,417 4,094,954,517 627,579,236
LIABILITIES AND EQUITY
Current liabilities:
Short-term bank loans 60,000,000 150,000,000 22,988,506
Accounts payable 15,296,042 19,606,344 3,004,804
Advance from customers 40,105,627 34,305,508 5,257,549
Amounts due to related parties 3,518,031 3,198,253 490,154
Salary and welfare payable 42,650,527 51,567,587 7,903,078
Deferred rent 5,179,664 1,356,132 207,836
Deferred revenue 231,925,272 221,314,997 33,918,007
Accrued expenses and other current liabilities 302,448,361 300,696,673 46,083,782
Income tax payable 93,909,177 87,483,970 13,407,505
Total current liabilities 795,032,701 869,529,464 133,261,221
Deferred rent 17,821,686 28,642,973 4,389,728
Deferred revenue 410,807,248 361,901,369 55,463,811
Other long-term liabilities 118,112,511 115,862,713 17,756,737
Deferred tax liabilities 195,303,547 178,413,413 27,343,052
Unrecognized tax benefits 261,641,717 290,679,902 44,548,644
TOTAL LIABILITIES 1,798,719,410 1,845,029,834 282,763,193

Exhibit 99.1

December 31, 2019 December 31, <br>2020 December 31, <br>2020
RMB RMB US$
Shareholders’ equity:
Class A ordinary shares 219,526,699 222,587,070 34,112,961
Class B ordinary shares 115,534,210 115,534,210 17,706,392
Additional paid-in capital 1,152,108,217 1,149,280,404 176,134,928
Retained earnings 308,698,533 570,042,924 87,362,900
Accumulated other comprehensive income 65,300,854 45,586,647 6,986,460
Total GreenTree Hospitality Group Ltd. shareholders’ equity 1,861,168,513 2,103,031,255 322,303,641
Non-controlling interests 156,591,494 146,893,428 22,512,402
Total shareholders’ equity 2,017,760,007 2,249,924,683 344,816,043
TOTAL LIABILITIES AND SHAREHOLDERS’ EQUITY 3,816,479,417 4,094,954,517 627,579,236

Exhibit 99.1

GreenTree Hospitality Group Ltd.

Unaudited Condensed Consolidated Statements of Comprehensive Income

Quarter Ended Year Ended
December 31, 2019 December 31, 2020 December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$ RMB RMB US$
Revenues
Leased-and-operated hotels 68,553,356 76,113,015 11,664,830 253,420,676 227,074,041 34,800,619
Franchised-and-managed hotels<br><br><br>Others 217,190,598<br><br><br>3,688,472 207,222,721<br><br><br>6,420,830 31,758,272<br><br><br>984,035 831,340,340<br><br><br>7,032,119 677,480,818<br><br><br>25,455,237 103,828,478<br><br><br>3,901,186
Total revenues 289,432,426 289,756,566 44,407,137 1,091,793,135 930,010,096 142,530,283
Operating costs and expenses
Hotel operating costs (92,609,618) (99,817,161) (15,297,650) (338,826,479) (392,522,306) (60,156,675)
Selling and marketing expenses (23,155,218) (24,232,688) (3,713,822) (84,970,401) (75,347,166) (11,547,458)
General and administrative expenses (79,597,392) (50,885,097) (7,798,482) (184,989,324) (172,557,554) (26,445,602)
Other operating expenses (3,124,942) (98,341) (15,071) (3,286,652) (1,731,405) (265,350)
Total operating costs and expenses (198,487,170) (175,033,287) (26,825,025) (612,072,856) (642,158,431) (98,415,085)
Other operating income 7,836,584 3,728,194 571,370 24,832,269 31,399,552 4,812,192
Income from operations 98,781,840 118,451,473 18,153,482 504,552,548 319,251,217 48,927,390
Interest income and other, net 13,804,787 25,072,336 3,842,504 66,088,425 72,934,212 11,177,657
Interest expense (384,502) (514,466) (78,845) (2,505,904) (3,456,316) (529,704)
(Losses)/gains from investment in equity securities 1,213,137 (27,038,739) (4,143,868) 55,253,744 (36,773,521) (5,635,789)
Other income, net - 1,779,000 272,643 2,690,742 2,296,981 352,028
Income before income taxes 113,415,262 117,749,604 18,045,916 626,079,555 354,252,573 54,291,582
Income tax expense (39,356,563) (38,060,701) (5,833,057) (189,567,817) (110,459,202) (16,928,613)
Income before share of gains in equity investees 74,058,699 79,688,903 12,212,859 436,511,738 243,793,371 37,362,969
Share of gains in equity investees, net of tax 483,062 (209,178) (32,058) 1,262,431 909,364 139,366
Net income 74,541,761 79,479,725 12,180,801 437,774,169 244,702,735 37,502,335
Net losses/(gains) attributable to non-controlling interests 1,672,204 6,078,488 931,569 4,944,094 16,641,655 2,550,445
Net income attributable to ordinary shareholders 76,213,965 85,558,213 13,112,370 442,718,263 261,344,390 40,052,780
Net earnings per share
Class A ordinary share-basic and diluted 0.75 0.83 0.13 4.34 2.54 0.39
Class B ordinary share-basic and diluted 0.75 0.83 0.13 4.34 2.54 0.39
Net earnings per ADS
Class A ordinary share-basic and diluted 0.75 0.83 0.13 4.34 2.54 0.39
Class B ordinary share-basic and diluted 0.75 0.83 0.13 4.34 2.54 0.39
Weighted average shares outstanding
Class A ordinary share-basic and diluted 67,416,046 68,286,954 68,286,954 67,315,727 68,286,954 68,286,954
Class B ordinary share-basic and diluted 34,762,909 34,762,909 34,762,909 34,762,909 34,762,909 34,762,909
Other comprehensive income, net of tax
Foreign currency translation adjustments (12,891,247) (18,663,525) (2,860,311) 2,933,162 (19,714,207) (3,021,335)
Comprehensive income, net of tax 61,650,514 60,816,200 9,320,490 440,707,331 224,988,528 34,481,000
Comprehensive losses attributable to non-controlling interests 1,672,204 6,078,488 931,569 4,944,094 16,641,655 2,550,445
Comprehensive income attributable to ordinary shareholders 63,322,718 66,894,688 10,252,059 445,651,425 241,630,183 37,031,445

Exhibit 99.1

GreenTree Hospitality Group Ltd.

Unaudited Condensed Consolidated Statements of Cash Flows

Quarter Ended Year Ended
December 31, 2019 December 31, 2020 December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$ RMB RMB US$
Operating activities:
Net income 74,541,761 79,479,725 12,180,801 437,774,169 244,702,735 37,502,335
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization 13,476,011 15,801,122 2,421,628 40,366,299 65,869,971 10,095,015
Share of (gains) losses in equity method investments<br><br><br>Fair value change in returnable consideration and contingent consideration, net 329,356<br><br><br>- 209,178<br><br><br>- 32,058<br><br><br>- (140,564)<br><br><br>- (909,364)<br><br><br>2,046,066 (139,366)<br><br><br>313,573
Gains from disposal of a long-term investment (788,341) (1,779,000) (272,644) (1,097,790) (1,779,000) (272,644)
Interest income (20,997,598) (4,483,050) (687,057) (35,659,822) (11,542,121) (1,768,907)
Bad debt expense 32,759,437 7,900,690 1,210,834 38,423,347 29,953,404 4,590,560
(Gains)losses from investments in equity securities<br><br><br>(Gains) losses on disposal of property and equipment (1,213,137)<br><br><br>860,000 27,020,151<br><br><br>- 4,141,019<br><br><br>- (55,253,744)<br><br><br>860,000 44,506,823<br><br><br>- 6,820,970<br><br><br>-
Foreign exchange (gains) losses (1,494,388) 4,985,504 764,062 (1,408,437) 4,723,948 723,977
Share-based compensation 7,857,619 - - 26,490,395 232,558 35,641
Income tax expenses related to dividend distribution or retained profits 7,905,075 (14,576,403) (2,233,931) 19,845,708 - -
Changes in operating assets and liabilities:
Accounts receivable (21,803,246) 14,567,549 2,232,575 (52,263,625) (28,789,041) (4,412,114)
Prepaid rent (12,957,495) (5,367,732) (822,641) (14,316,252) 5,196,798 796,444
Inventories (761,786) 230,924 35,391 351,518 (1,281,009) (196,323)
Amounts due from related parties (1,232,146) 193,653 29,679 (3,228,596) 10,329,181 1,583,016
Other current assets 6,019,451 (15,613,220) (2,392,831) 10,990,176 (18,807,170) (2,882,325)
Other assets (14,762,172) (4,022,768) (616,516) (22,637,263) (21,180,102) (3,245,993)
Accounts payable 1,511,893 (2,941,115) (450,746) 4,814,800 4,546,551 696,789
Amounts due to related parties 2,476,922 1,206,655 184,928 3,232,453 (319,778) (49,008)
Salary and welfare payable 3,473,761 (864,348) (132,467) (2,047,293) 8,913,678 1,366,081
Deferred revenue 8,470,702 (26,912,184) (4,124,473) 18,973,331 (59,516,154) (9,121,250)
Advance from customers 2,886,080 2,297,569 352,118 3,735,302 (5,800,119) (888,907)
Accrued expenses and other current liabilities (4,113,920) (2,091,191) (320,490) 27,198,083 14,669,673 2,248,226
Income tax payable 3,404,824 24,167,283 3,703,798 (12,476,008) (6,354,794) (973,915)
Unrecognized tax benefits 55,445,186 15,330,247 2,349,463 92,022,308 29,038,185 4,450,297
Deferred rent 592,980 2,214,208 339,342 (1,939,759) 6,997,755 1,072,453
Other long-term liabilities 9,489,162 (7,153,657) (1,096,346) 21,538,701 (5,549,798) (850,544)
Deferred taxes (32,907,584) 2,953,072 452,578 (30,207,540) (12,595,878) (1,930,403)
Net cash provided by operating activities 118,468,407 112,752,862 17,280,132 513,939,897 297,302,998 45,563,678
Investing activities:
Purchases of property and equipment (50,493,636) (43,353,048) (6,644,145) (213,329,308) (111,929,994) (17,154,022)
Purchases of intangible assets (2,240,298) (878,818) (134,685) (2,240,298) (887,893) (136,076)
Proceeds from disposal of property and equipment (1,561,844) 8,968 1,374 1,800,000 80,355 12,315
Payment for acquisitions (76,037,135) (14,547,587) (2,229,515) (325,016,059) (22,463,394) (3,442,666)
Collection of acquisition advances 20,242,049 (6,550,000) (1,003,831) (38,869,400) (6,550,000) (1,003,831)
Repayment of Advances for acquisitions - 40,000 6,130 - 36,352,700 5,571,297
Purchases of short-term investments (205,357,454) (58,296,194) (8,934,283) (823,183,360) (206,596,401) (31,662,284)
Proceeds from short-term investments 345,997,436 45,983,050 7,047,211 1,107,076,219 453,434,366 69,491,857
Increase of long-term time deposits - - - (500,000,000) (30,000,000) (4,597,701)
Purchases of investments in equity securities - (65,829,314) (10,088,784) (80,772,222) (65,829,314) (10,088,784)
Purchases of long term investments - - - (247,456,740) - -
Proceeds from disposal of subsidiaries 431,653 2,183,350 334,613 222,015,253 2,183,350 334,613
Proceeds from disposal of equity securities and dividends received from equity securities - 64,792 9,930 - 198,976 30,494
Proceeds from disposal of equity method investments 1,671,092 - - 1,671,092 6,380,000 977,778
Loan to related parties (288,771,163) (223,590,000) (34,266,667) (634,638,425) (528,356,500) (80,974,176)
Repayment from related parties 121,472,780 242,740,000 37,201,533 458,752,530 539,996,179 82,758,035
Loan to third parties (65,615,000) (55,000,000) (8,429,119) (10,340,000) (62,000,000) (9,501,916)
Repayment of loan from third parties 18,047,360 - - - - -
Loan to franchisees (24,500,000) (13,060,194) (2,001,562) (157,411,151) (218,821,974) (33,535,935)
Repayment from franchisees 3,237,956 28,408,205 4,353,748 21,985,474 99,209,300 15,204,490
Net cash (used in) provided by investing activities (203,476,204) (161,676,790) (24,778,052) (1,219,956,395) (115,600,244) (17,716,512)
Financing activities:
Distribution to the shareholders (18,925,422) - - (226,951,236) - -
Loan from non controlling interest - 9,148,249 1,402,030 - 20,585,804 3,154,912
Repayment of short-term borrowings<br><br><br>Proceeds from short-term borrowings -<br><br><br>- (60,000,000)<br><br><br>150,000,000 (9,195,402)<br><br><br>22,988,506 -<br><br><br>- (70,000,000)<br><br><br>160,000,000 (10,727,969)<br><br><br>24,521,073

Exhibit 99.1

Quarter Ended Year Ended
December 31, 2019 December 31, 2020 December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$ RMB RMB US$
Capital contribution from noncontrolling interest holders 1,959,481 681,000 104,368 14,719,481 6,943,589 1,064,152
Net cash provided by (used in) financing activities (16,965,941) 99,829,249 15,299,502 (212,231,755) 117,529,393 18,012,168
Effect of exchange rate changes on cash and cash equivalents (6,852,606) (6,781,751) (1,039,349) (6,917,309) (7,664,261) (1,174,601)
Net (decrease) increase in cash and cash equivalents (108,826,344) 44,123,570 6,762,233 (925,165,562) 291,567,886 44,684,733
Cash and cash equivalents at the beginning of the period 450,986,567 589,604,539 90,360,849 1,267,325,785 342,160,223 52,438,349
Cash and cash equivalents at the end of the period 342,160,223 633,728,109 97,123,082 342,160,223 633,728,109 97,123,082

Exhibit 99.1

GreenTree Hospitality Group Ltd.

Unaudited Reconciliation of GAAP and Non-GAAP Results

Quarter Ended Year Ended
December 31, 2019 December 31, 2020 December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$ RMB RMB US$
Net income 74,541,761 79,479,725 12,180,801 437,774,169 244,702,735 37,502,335
Deduct:
Other operating income 7,836,584 3,728,194 571,371 24,832,269 31,399,552 4,812,192
Interest income and other, net 13,804,787 25,072,336 3,842,504 66,088,425 72,934,212 11,177,657
Gains from investment in equity securities 1,213,137 - - 77,050,188 45,440,136 6,964,006
Share of gain in equity investees, net of tax 483,062 - - 1,550,228 1,118,542 171,424
Other income, net - 1,779,000 272,644 2,690,742 2,296,981 352,028
Add:
Other operating expenses 3,124,942 98,341 15,071 3,286,652 1,731,405 265,349
Income tax expense 39,356,563 38,060,701 5,833,058 189,567,817 110,459,202 16,928,613
Share of loss in equity investees, net of tax - 209,178 32,058 287,797 209,178 32,058
Interest expense 384,502 514,466 78,845 2,505,904 3,456,316 529,704
Depreciation and amortization 17,372,785 15,801,122 2,421,628 40,366,299 65,869,971 10,095,016
Losses from investment in equity securities - 27,038,739 4,143,868 21,796,444 82,213,657 12,599,794
Adjusted EBITDA (Non-GAAP) 111,442,983 130,622,742 20,018,810 523,373,230 355,453,041 54,475,562
Quarter Ended Nine Months Ended
--- --- --- --- --- --- ---
December 31, 2019 December 31, 2020 December 31, 2020 December 31, 2019 December 31, 2020 December 31, 2020
RMB RMB US$ RMB RMB US$
Net income 74,541,761 79,479,725 12,180,801 437,774,169 244,702,735 37,502,335
Deduct:
Government subsidies (net of 25% tax) - 853,820 130,854 5,048,981 15,071,058 2,309,741
Gains from investment in equity securities  (net of 25% tax) 909,853 - - 57,787,642 - -
Other income  (net of 25% tax) - 1,334,250 204,483 2,018,057 1,722,736 264,021
Add:
Share-based compensation 7,857,619 - - 27,676,666 232,558 35,641
Losses from investments in equity securities  (net of  25% tax) - 25,784,922 3,951,712 16,347,333 41,786,008 6,403,986
One-time fees and expense - 6,264,115 960,018 1,153,650 19,604,565 3,004,531
Income tax expenses related to dividend distribution 7,905,075 - - 19,845,708 - -
Core net income(Non-GAAP) 89,394,602 109,340,692 16,757,194 437,942,846 289,532,073 44,372,731
Core net income per ADS (Non-GAAP)
--- --- --- --- --- --- ---
Class A ordinary share-basic and diluted 0.87 1.06 0.16 4.29 2.81 0.43
Class B ordinary share-basic and diluted 0.87 1.06 0.16 4.29 2.81 0.43

Exhibit 99.1

Operational Data

2019 Q4 2020 Q4
Total hotels in operation: 3,957 4,340
Leased-and-owned hotels 34 40
Franchised hotels 3,923 4,300
Total hotel rooms in operation 290,026 315,335
Leased-and-owned hotels 4,290 4,888
Franchised hotels 285,736 310,447
Number of cities 339 345
Quarter Ended
--- --- ---
2019 Q4 2020 Q4
Occupancy rate (as a percentage)
Leased-and-owned hotels 67.5% 71.0%
Franchised hotels 76.6% 76.8%
Blended 76.4% 76.7%
Average daily rate (in RMB)
Leased-and-owned hotels 198 190
Franchised hotels 168 162
Blended 168 162
RevPAR (in RMB)
Leased-and-owned hotels 134 135
Franchised hotels 129 124
Blended 129 124
Year Ended
--- --- ---
2019 2020
Occupancy rate (as a percentage)
Leased-and-owned hotels 67.5% 57.8%
Franchised hotels 78.0% 68.9%
Blended 77.8% 68.7%
Average daily rate (in RMB)

Exhibit 99.1

Leased-and-owned hotels 205 179
Franchised hotels 168 152
Blended 168 152
RevPAR (in RMB)
Leased-and-owned hotels 138 104
Franchised hotels 131 105
Blended 131 105

Exhibit 99.1

Number of Hotels in Operation Number of Hotel Rooms in Operation
2019 Q4 2020 Q4 2019 Q4 2020 Q4
Luxury 20 23 4,556 4,749
Argyle 20 23 4,556 4,749
Mid-to-up-scale 264 360 23,816 32,337
GreenTree Eastern 105 151 11,263 15,653
Deepsleep Hotel 2 3 161 221
Gem 27 35 2,397 3,202
Gya 26 42 2,167 3,572
Vx 22 33 1,816 2,681
Ausotel 10 13 1,183 1,666
Urban Garden and others^[2]^ 72 83 4,829 5,342
Mid-scale 2,563 2,786 209,966 225,069
GreenTree Inn 2,013 2,163 171,414 181,295
GT Alliance 314 374 24,141 28,560
GreenTree Apartment 7 13 333 862
Vatica 121 121 8,907 8,749
City 118 Selected and others^[2]^ 108 115 5171 5,603
Economy hotels 1,110 1,171 51,688 53,180
Shell 541 620 23,617 26,784
City 118 and others^[2]^ 569 551 28071 26,396
Total 3,957 4,340 290,026 315,335

Notes:

  1. Operational Data of 2019Q4 and full year of 2019 were re-stated with consideration of composition of Argyle Hotel Management Group (Australia) Pty Ltd and Urban Hotel Group’s overall quarterly RevPAR.

  2. Others include other brands in each segment of Urban.

Exhibit 99.1

For more information, please contact:

GreenTree

Ms. Selina Yang

Phone: +86-21-3617-4886 ext. 7999

E-mail: [email protected]

Mr. Nicky Zheng

Phone: +86-21-3617-4886 ext. 6708

E-mail: [email protected]

Christensen

In Shanghai

Ms. Constance Zhang

Phone: +86-138-1645-1798

E-mail: [email protected]

In Hong Kong  Ms. Karen Hui  Phone: +852-9266-4140  E-mail: [email protected]

In US  Ms. Linda Bergkamp  Phone: +1-480-614-3004 Email: [email protected]

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