Position in NOW
as of Mar 31, 2026
· filed Apr 27, 2026
Position Value
$9,409,500
-$1,734,919 QoQ
Shares Held
90,000
+23.7% QoQ
Ownership
0.009%
of shares outstanding
% of Portfolio
0.13%
of 13F equity value
Holder Rank
—
not a current holder
Holding Since
Mar 2020
25 quarters on record
Voting authority
Sole 0%
Shared 0%
None 100%
Common Shares in NOW Over Time
Shares Held
Position Value (USD)
Derivatives in NOW
reported options exposure · as of Mar 31, 2026CallValue
$10,455
CallShares
100
PutValue
$0
PutShares
0
Notional value of option positions as reported on Form 13F. Calls and puts are disclosed separately and do not net against the common-share stake above.
Position in Software - Application
Technology · as of Mar 31, 2026Private Advisor Group, LLC holds $114,422,629 across 33 Software - Application names. NOW ranks #2 (8.2% of the industry book) .
| # | Ticker | Company | Shares | Value (USD) | Open |
|---|---|---|---|---|---|
| 1 | UBER |
Uber Technologies, Inc
|
345,385 | $24,843,543 | |
| 2 | NOW |
ServiceNow, Inc.
This page
|
90,000 | $9,409,500 | |
| 3 | CRM |
Salesforce, Inc.
|
49,089 | $9,163,443 | |
| 4 | ADBE |
Adobe Inc.
|
32,532 | $7,907,878 | |
| 5 | AZ |
A2z Cust2mate Solutions Corp.
|
971,946 | $6,482,879 | |
| 6 | DUOL |
Duolingo, Inc.
|
62,702 | $6,180,536 | |
| 7 | MSTR |
Strategy Inc
|
48,866 | $6,098,476 | |
| 8 | SHOP |
Shopify Inc.
|
45,489 | $5,395,905 |
All Filings in NOW
Export CSV
26 filing rows on record
| Report Date | Value (USD) | Shares | Type | Discretion | Filed | |
|---|---|---|---|---|---|---|
| 2026-03-31 | $9,409,500 | 90,000 | Shares | Sole | 2026-04-27 | |
| 2026-03-31 | $10,455 | 100 | Call | Sole | 2026-04-27 | |
| 2025-12-31 | $11,144,419 | 72,749 | Shares | Sole | 2026-02-17 | |
| 2025-09-30 | $2,799,307 | 15,209 | Shares | Sole | 2025-11-13 | |
| 2025-06-30 | $2,987,600 | 14,530 | Shares | Sole | 2025-08-11 | |
| 2025-03-31 | $2,499,561 | 15,698 | Shares | Sole | 2025-05-05 | |
| 2024-12-31 | $2,464,142 | 11,622 | Shares | Sole | 2025-02-03 | |
| 2024-09-30 | $2,180,522 | 12,190 | Shares | Sole | 2024-10-22 | |
| 2024-06-30 | $2,119,446 | 13,471 | Shares | Sole | 2024-08-05 | |
| 2024-03-31 | $1,295,927 | 8,499 | Shares | Sole | 2024-04-30 | |
| 2023-12-31 | $1,324,951 | 9,377 | Shares | Sole | 2024-02-06 | |
| 2023-09-30 | $925,973 | 8,283 | Shares | Sole | 2023-11-03 | |
| 2023-06-30 | $931,858 | 8,291 | Shares | Sole | 2023-08-10 | |
| 2023-03-31 | $721,059 | 7,758 | Shares | Sole | 2023-05-10 | |
| 2022-12-31 | $583,647 | 7,516 | Shares | Sole | 2023-01-18 | |
| 2022-09-30 | $501,239 | 6,637 | Shares | Sole | 2022-10-14 | |
| 2022-06-30 | $992,315 | 10,434 | Shares | Sole | 2022-07-13 | |
| 2022-03-31 | $1,152,539 | 10,348 | Shares | Sole | 2022-05-12 | |
| 2021-12-31 | $1,099,592 | 8,470 | Shares | Sole | 2022-02-10 | |
| 2021-09-30 | $1,389,404 | 11,164 | Shares | Sole | 2021-10-14 | |
| 2021-06-30 | $620,551 | 5,646 | Shares | Sole | 2021-08-12 | |
| 2021-03-31 | $491,508 | 4,914 | Shares | Sole | 2021-04-22 | |
| 2020-12-31 | $593,473 | 5,391 | Shares | Sole | 2021-04-01 | |
| 2020-09-30 | $504,206 | 5,198 | Shares | Sole | 2020-11-02 | |
| 2020-06-30 | $393,637 | 4,859 | Shares | Sole | 2020-08-17 | |
| 2020-03-31 | $248,178 | 4,330 | Shares | Sole | 2020-05-12 | |
| No filing history on record for this holder in this stock. | ||||||