Position in NOW
as of Jun 30, 2026
· filed Jul 27, 2026
Position Value
$13,948,442
+$4,538,942 QoQ
Shares Held
140,496
+56.1% QoQ
Ownership
0.014%
of shares outstanding
% of Portfolio
0.20%
of 13F equity value
Holder Rank
#408
of 2,219 holders
Holding Since
Mar 2020
26 quarters on record
Voting authority
Sole 0%
Shared 0%
None 100%
Common Shares in NOW Over Time
Shares Held
Position Value (USD)
Derivatives in NOW
reported options exposure · as of Mar 31, 2026CallValue
$10,455
CallShares
100
PutValue
$0
PutShares
0
Notional value of option positions as reported on Form 13F. Calls and puts are disclosed separately and do not net against the common-share stake above.
Position in Software - Application
Technology · as of Jun 30, 2026Private Advisor Group, LLC holds $103,237,649 across 28 Software - Application names. NOW ranks #2 (13.5% of the industry book) .
| # | Ticker | Company | Shares | Value (USD) | Open |
|---|---|---|---|---|---|
| 1 | UBER |
Uber Technologies, Inc
|
319,643 | $23,065,438 | |
| 2 | NOW |
ServiceNow, Inc.
This page
|
140,496 | $13,948,442 | |
| 3 | SHOP |
Shopify Inc.
|
79,519 | $9,079,479 | |
| 4 | DUOL |
Duolingo, Inc.
|
74,690 | $8,590,843 | |
| 5 | ADBE |
Adobe Inc.
|
32,098 | $6,580,731 | |
| 6 | CRM |
Salesforce, Inc.
|
39,473 | $6,183,840 | |
| 7 | DUOT |
Duos Technologies Group, Inc.
|
511,000 | $6,132,000 | |
| 8 | MSTR |
Strategy Inc
|
48,032 | $4,175,421 |
All Filings in NOW
Export CSV
27 filing rows on record
| Report Date | Value (USD) | Shares | Type | Discretion | Filed | |
|---|---|---|---|---|---|---|
| 2026-06-30 | $13,948,442 | 140,496 | Shares | Sole | 2026-07-27 | |
| 2026-03-31 | $9,409,500 | 90,000 | Shares | Sole | 2026-04-27 | |
| 2026-03-31 | $10,455 | 100 | Call | Sole | 2026-04-27 | |
| 2025-12-31 | $11,144,419 | 72,749 | Shares | Sole | 2026-02-17 | |
| 2025-09-30 | $13,996,538 | 15,209 | Shares | Sole | 2025-11-13 | |
| 2025-06-30 | $14,938,002 | 14,530 | Shares | Sole | 2025-08-11 | |
| 2025-03-31 | $12,497,805 | 15,698 | Shares | Sole | 2025-05-05 | |
| 2024-12-31 | $12,320,714 | 11,622 | Shares | Sole | 2025-02-03 | |
| 2024-09-30 | $10,902,614 | 12,190 | Shares | Sole | 2024-10-22 | |
| 2024-06-30 | $10,597,231 | 13,471 | Shares | Sole | 2024-08-05 | |
| 2024-03-31 | $6,479,637 | 8,499 | Shares | Sole | 2024-04-30 | |
| 2023-12-31 | $6,624,756 | 9,377 | Shares | Sole | 2024-02-06 | |
| 2023-09-30 | $4,629,865 | 8,283 | Shares | Sole | 2023-11-03 | |
| 2023-06-30 | $4,659,293 | 8,291 | Shares | Sole | 2023-08-10 | |
| 2023-03-31 | $3,605,297 | 7,758 | Shares | Sole | 2023-05-10 | |
| 2022-12-31 | $2,918,237 | 7,516 | Shares | Sole | 2023-01-18 | |
| 2022-09-30 | $2,506,197 | 6,637 | Shares | Sole | 2022-10-14 | |
| 2022-06-30 | $4,961,575 | 10,434 | Shares | Sole | 2022-07-13 | |
| 2022-03-31 | $5,762,697 | 10,348 | Shares | Sole | 2022-05-12 | |
| 2021-12-31 | $5,497,961 | 8,470 | Shares | Sole | 2022-02-10 | |
| 2021-09-30 | $6,947,022 | 11,164 | Shares | Sole | 2021-10-14 | |
| 2021-06-30 | $3,102,759 | 5,646 | Shares | Sole | 2021-08-12 | |
| 2021-03-31 | $2,457,540 | 4,914 | Shares | Sole | 2021-04-22 | |
| 2020-12-31 | $2,967,368 | 5,391 | Shares | Sole | 2021-04-01 | |
| 2020-09-30 | $2,521,030 | 5,198 | Shares | Sole | 2020-11-02 | |
| 2020-06-30 | $1,968,186 | 4,859 | Shares | Sole | 2020-08-17 | |
| 2020-03-31 | $1,240,891 | 4,330 | Shares | Sole | 2020-05-12 | |
| No filing history on record for this holder in this stock. | ||||||