Independent Advisor Alliance

Position in NOW — ServiceNow, Inc.

CIK 1696899 CHARLOTTE, NC

Position in NOW

as of Mar 31, 2026 · filed May 12, 2026 Compact

Position Value

$4,637,628

-$3,102,909 QoQ

Shares Held

44,358

-12.2% QoQ

Ownership

0.004%

of shares outstanding

% of Portfolio

0.14%

of 13F equity value

Holder Rank

—

not a current holder

Holding Since

Mar 2020

24 quarters on record

Voting authority Sole 0.ToString("F0")% Shared 0.ToString("F0")% None 100.ToString("F0")%

Technology · as of Mar 31, 2026

Independent Advisor Alliance holds $52,705,688 across 20 Software - Application names. NOW ranks #4 (8.8% of the industry book) .

#	Ticker	Company	Shares	Value (USD)
1	MITK	Mitek Systems Inc	1,155,073	$15,593,485
2	MSTR	Strategy Inc	49,174	$6,136,914
3	UBER	Uber Technologies, Inc	66,017	$4,748,602
4	NOW	ServiceNow, Inc. This page	44,358	$4,637,628
5	CRM	Salesforce, Inc.	22,857	$4,266,715
6	ADBE	Adobe Inc.	13,525	$3,287,656
7	DSGX	Descartes Systems Group Inc	38,515	$2,756,133
8	SHOP	Shopify Inc.	18,031	$2,138,836

24 filing rows on record

Report Date	Value (USD)	Shares	Change	Type	Discretion	Filed
2026-03-31	$4,637,628	44,358	-12.2%	Shares	Sole	2026-05-12
2025-12-31	$7,740,537	50,529	+424.5%	Shares	Sole	2026-02-04
2025-09-30	$1,773,010	9,633	+0.1%	Shares	Sole	2025-11-04
2025-06-30	$1,978,848	9,624	+1.4%	Shares	Sole	2025-08-11
2025-03-31	$1,511,391	9,492	+15.5%	Shares	Sole	2025-05-12
2024-12-31	$1,742,200	8,217	+21.4%	Shares	Sole	2025-02-07
2024-09-30	$1,210,824	6,769	+16.5%	Shares	Sole	2024-11-13
2024-06-30	$914,424	5,812	+15.7%	Shares	Sole	2024-08-12
2024-03-31	$765,754	5,022	+3.4%	Shares	Sole	2024-05-08
2023-12-31	$686,284	4,857	+1.3%	Shares	Sole	2024-02-08
2023-09-30	$536,154	4,796	-3.8%	Shares	Sole	2023-10-24
2023-06-30	$560,059	4,983	+5.3%	Shares	Sole	2023-07-28
2023-03-31	$439,625	4,730	+9.4%	Shares	Sole	2023-05-12
2022-09-30	$326,406	4,322	-13.9%	Shares	Sole	2022-11-04
2022-06-30	$477,231	5,018	-1.1%	Shares	Sole	2022-08-04
2022-03-31	$565,354	5,076	+32.7%	Shares	Sole	2022-05-06
2021-12-31	$496,569	3,825	+25.8%	Shares	Sole	2022-02-11
2021-09-30	$378,464	3,041	-1.5%	Shares	Sole	2021-11-01
2021-06-30	$339,292	3,087	+11.4%	Shares	Sole	2021-08-12
2021-03-31	$277,160	2,771	+17.2%	Shares	Sole	2021-05-14
2020-12-31	$260,243	2,364	+8.3%	Shares	Sole	2021-02-11
2020-09-30	$211,654	2,182	+53.7%	Shares	Sole	2020-11-04
2020-06-30	$115,037	1,420	+93.2%	Shares	Sole	2020-08-06
2020-03-31	$42,127	735	—	Shares	Sole	2020-05-14
No filing history on record for this holder in this stock.