PLNT 8-K
Planet Fitness, Inc. (PLNT)
8-K
2025-11-13
For: 2025-11-13
View Original
Added on
April 04, 2026
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
FORM 8-K
CURRENT REPORT
Pursuant to Section 13 or 15(d) of
The Securities Exchange Act of 1934
Date of Report (Date of earliest event reported)
(Exact name of registrant as specified in its charter)
| (State or other jurisdiction of incorporation) | (Commission File Number) | (I.R.S. Employer Identification No.) | ||||||||||||
(Address of principal executive offices)
(Zip Code)
Registrant’s telephone number, including area code: (603 ) 750-0001
Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
| Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) | |||||
| Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) | |||||
| Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) | |||||
| Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) | |||||
Securities registered pursuant to Section 12(b) of the Exchange act:
| Title of each class | Trading Symbol(s) | Name of each exchange on which registered | ||||||
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 or Rule 12b-2 of the Securities Exchange Act of 1934.
Emerging growth company ☐
If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
| Item 7.01 | Regulation FD Disclosure. | ||||
On November 13, 2025, Planet Fitness, Inc. (the “Company”) issued a press release outlining the key points and topics it intends to discuss at its previously announced investor day on November 13, 2025, which is expected to begin at approximately 10:00 AM EST. A live broadcast and on-demand replay of the event will be available online at https://investor.planetfitness.com. The investor presentation and press release are also available online at https://investor.planetfitness.com. Information appearing on https://investor.planetfitness.com is not a part of, and is not incorporated by reference in, this Current Report on Form 8-K. A copy of this press release and the investor presentation are being furnished as Exhibit 99.1 and 99.2 to this Current Report on Form 8-K and are incorporated herein by reference, respectively.
In accordance with General Instruction B.2 of Form 8-K, the information in this Current Report on Form 8-K, including Exhibit 99.1 and 99.2, shall be deemed furnished and not filed for the purpose of Section 18 of the Securities Exchange Act of 1934 or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933.
| Item 9.01 | Financial Statements and Exhibits. | ||||
| (d) | Exhibits | ||||
| Exhibit No. | Description | |||||||
| 99.1 | ||||||||
| 99.2 | ||||||||
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) | |||||||
SIGNATURE
Pursuant to the requirements of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| PLANET FITNESS, INC. | ||||||||
| By: | /s/ Jay Stasz | |||||||
| Name: Title: | Jay Stasz Chief Financial Officer | |||||||
Dated: November 13, 2025
Exhibit 99.1
PLANET FITNESS, INC. DETAILS STRATEGY TO DRIVE NEXT PHASE OF GLOBAL GROWTH AND ANNOUNCES LONG-TERM FINANCIAL TARGETS AT 2025 INVESTOR DAY
Company leadership provides updates on strategic imperatives to accelerate member growth and new club expansion
HAMPTON, N.H. (November 13, 2025) – Planet Fitness, Inc. (NYSE: PLNT) (the "Company"), will host its 2025 Investor Day today in Boston, MA. The event will feature presentations from members of Planet Fitness’ senior leadership team who will outline the Company’s plans to fuel growth, modernize the member experience, further enhance the economic value proposition for franchisees, and generate strong returns for shareholders. Management presentations will begin at 10:00 a.m. EST, followed by a question-and-answer session, and will end at noon.
At today’s event, members of the Planet Fitness leadership team will provide an update on the Company’s four strategic imperatives designed to drive its long-term growth ambitions, which include:
•Evolving and modernizing the Planet Fitness brand while staying true to the fundamental values that define and differentiate its offerings;
•Enhancing the member experience to foster brand loyalty and connection that translates into long-term member growth and captures the increasing fitness market opportunity;
•Refining Planet Fitness’ club floorplans and amenities to enhance franchise returns as they open, operate, and remodel clubs; and
•Accelerating new club growth globally by driving topline growth and optimizing club formats to further enhance unit economics.
“Planet Fitness has achieved remarkable growth since its initial public offering 10 years ago, evolving from an industry challenger to a clear leader in the fitness sector. Today, we have more than 2,800 clubs and nearly 21 million members, democratizing access to fitness and wellness with our high value, low price offering. We continue to build upon this momentum and are well-positioned for our next phase of growth in this golden age of fitness,” said Colleen Keating, Planet Fitness’ Chief Executive Officer. “This is an exciting time for Planet Fitness with several catalysts for growth coming together. The demand for fitness is rising globally, real estate availability is beginning to ease, our brand is evolving in ways that attract all generations and fitness levels, and we are advancing our strategies to accelerate growth. We are excited about the future of Planet Fitness and our ability to deliver exceptional value for our franchisees, members and shareholders.”
Long-term Growth Algorithm
Planet Fitness is initiating the following long-term growth outlook for fiscal years 2026–2028:
| Revenue | Low-double digit percent CAGR1 | ||||
| System-wide same club sales growth | Mid-single digit percent | ||||
| New club unit growth | 6% to 7% range | ||||
| Adjusted EBITDA | Mid-teens percent CAGR 1 | ||||
| Adjusted net income per share, diluted | Mid-to-high teens percent CAGR 1 | ||||
1.Compound Annual Growth Rate off of 2025
Exhibit 99.1
Jay Stasz, Planet Fitness’ Chief Financial Officer stated, “We are incredibly proud of what we have accomplished since becoming a public company. We continue to evolve as we drive profitable growth, expand our competitive advantage, and strengthen our industry-leading position. As a result, we continue to deliver strong and sustainable free cash flow, return value to our shareholders, and strategically reinvest in our business to support robust growth. Our strategic imperatives and the continued dedication of our franchisees and our team give us confidence in our ability to deliver strong financial results and achieve our long-term objectives.”
How to Participate
A live broadcast and on-demand replay of the event will be available at https://event.webcasts.com/starthere. An accompanying investor presentation from the event will also be made available on the Planet Fitness Investor Relations website, under the Events & Presentations section.
Presentation of Financial Measures
The financial information presented in this press release includes non-GAAP financial measures such as Adjusted EBITDA, Adjusted net income and Adjusted net income per share, diluted, to provide measures that we believe are useful to investors in evaluating the Company's performance. These non-GAAP financial measures are supplemental measures of the Company's performance that are neither required by, nor presented in accordance with GAAP. These financial measures should not be considered in isolation or as substitutes for GAAP financial measures such as net income or any other performance measures derived in accordance with GAAP. In addition, in the future, the Company may incur expenses or charges such as those added back to calculate these non-GAAP measures. The Company's presentation of these non-GAAP measures, should not be construed as an inference that the Company's future results will be unaffected by similar amounts or other unusual or nonrecurring items.
The non-GAAP financial measures used in our long-term growth targets will differ from their most directly comparable GAAP measures in ways similar to those in reconciliations the Company has previously provided in its disclosure with the Securities and Exchange Commission (“SEC”). We do not provide growth targets for net income or net income per share, diluted, determined in accordance with GAAP or a reconciliation of the growth targets for Adjusted net income and Adjusted net income per share, diluted, to the most directly comparable GAAP measure because we are not able to predict with reasonable certainty the amount or nature of all items that will be included in our net income and net income per share, diluted, for the applicable period. Accordingly, a reconciliation of the Company’s growth targets for these non-GAAP measures to the most directly comparable GAAP measure cannot be made available without unreasonable effort. These items are uncertain, depend on many factors and could have a material impact on our net income and net income per share, diluted, for the applicable period.
System-wide same club sales refers to year-over-year sales comparisons for the same club sales base of both corporate-owned and franchisee-owned clubs, which is calculated for a given period by including only sales from clubs that had sales in the comparable months of both years. We define the same club sales base to include those clubs that have been open and for which monthly membership dues have been billed for longer than 12 months. We measure same club sales based solely upon monthly dues billed to members of our corporate-owned and franchisee-owned clubs.
Exhibit 99.1
About Planet Fitness
Founded in 1992 in Dover, NH, Planet Fitness is one of the largest and fastest-growing franchisors and operators of fitness centers in the world by number of members and locations. As of September 30, 2025, Planet Fitness had approximately 20.7 million members and 2,795 clubs in all 50 states, the District of Columbia, Puerto Rico, Canada, Panama, Mexico, Australia and Spain. The Company's mission is to enhance people's lives by providing a high-quality fitness experience in a welcoming, non-intimidating environment, which we call the Judgement Free Zone®. Approximately 90% of Planet Fitness clubs are owned and operated by independent business men and women.
Investor Contact:
Stacey Caravella
603-750-4674
Media Contacts:
McCall Gosselin, Planet Fitness
603-957-4650
ICR, Inc.
Exhibit 99.1
Forward-Looking Statements
This press release contains “forward-looking statements” within the meaning of the federal securities laws, which involve risks and uncertainties. Forward-looking statements include the Company’s statements with respect to expected future performance presented under the heading “Long-Term Growth Targets,” those attributed to the Company’s Chief Executive Officer and Chief Financial Officer in this press release, the Company’s expected revenue, sales and club growth, ability to deliver strong and sustained cash flow, ability to deliver future shareholder value, ability to reinvest in our business, estimates, projections and other statements that do not relate solely to historical facts. Forward-looking statements can be identified by words such as “anticipate,” “believe,” “estimate,” “expect,” “may,” “plan,” “predict,” “would,” “generate,” “opportunity,” “advance,” “accelerate,” “increase,” “return,” “drive,” “outlook,” “expand,” “deliver,” “achieve,” ”assumption,” “will,””would,” “could,” “should,” “continue,” “future,” “strategy” and similar references to future periods, although not all forward-looking statements include these identifying words. Forward-looking statements are not assurances of future performance. Instead, they are based only on the Company’s current beliefs, expectations and assumptions regarding the future of the business, future plans and strategies, projections, anticipated events and trends, the economy and other future conditions. Because forward-looking statements relate to the future, they are subject to inherent uncertainties, risks and changes in circumstances that are difficult to predict and many of which are outside of the Company’s control. Actual results and financial condition may differ materially from those indicated in the forward-looking statements. Important factors that could cause our actual results to differ materially include competition in the fitness industry, the Company’s and franchisees’ ability to attract and retain members, the Company’s and franchisees’ ability to identify and secure suitable sites for new franchise clubs, changes in consumer demand, changes in equipment costs, the Company’s ability to expand into new markets domestically and internationally, operating costs for the Company and franchisees generally, availability and cost of capital for franchisees, acquisition activity, developments and changes in laws and regulations, our substantial indebtedness and our ability to incur additional indebtedness or refinance that indebtedness in the future, our future financial performance and our ability to pay principal and interest on our indebtedness, our corporate structure and tax receivable agreements, failures, interruptions or security breaches of the Company’s information systems or technology, general economic conditions and the other factors described in the Company’s annual report on Form 10-K for the year ended December 31, 2024 and the Company’s quarterly report on Form 10-Q for the quarter ended September 30, 2025, as well as the Company’s other filings with the Securities and Exchange Commission. In light of the significant risks and uncertainties inherent in forward-looking statements, investors should not place undue reliance on forward-looking statements, which reflect the Company’s views only as of the date of this press release. Except as required by law, neither the Company nor any of its affiliates or representatives undertake any obligation to provide additional information or to correct or update any information set forth in this release, whether as a result of new information, future developments or otherwise.
STACEY CARAVELLA VP, INVESTOR RELATIONS
Colleen Keating, CEO o Capitalizing on unique moment Brian Povinelli, CMO o Evolving our brand to drive growth Bill Bode, COO o Executing a high value member experience Chip Ohlsson, CDO o Accelerating new club growth Jay Stasz, CFO o Bringing it all together with long-term growth outlook Q&A AGENDA
COLLEEN KEATING CHIEF EXECUTIVE OFFICER
10 YEARS OF TREMENDOUS GROWTH 2,800 CLUBS from 1,000
10 YEARS OF TREMENDOUS GROWTH 21M MEMBERS from 7M+ Nearly
GEN Z IS OUR FASTEST GROWING DEMOGRAPHIC - 2,000,000 4,000,000 6,000,000 8,000,000 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 2020 2021 2022 2023 2024 2025 Total Membership by Age Generation 2020-2025 Gen Z Millennials Gen X Baby Boomers
WE ARE GROWING ACROSS ALL GENERATIONS 2025 2024 Baby Boomer Gen X Millennial Gen Z 1M 2M 3M 4M 5M 6M 7M 8M
RISE IN RETAIL BANKRUPTCIES 5,6001 6,2001 9,9002 2023 2024 2025 1. Sources: 2023 and 2024: CNN: cnn.com https://www.cnn.com/2024/10/25/business/the-retail-apocalypse-is-back 2. Jones Lang LaSalle: https://www.jll.com/en-us/guides/retail-closures-should-free-up-140-million-square-feet-of-much-needed-retail-space
ENHANCING OUR MEMBER EXPERIENCE ACCELERATING NEW CLUB GROWTH REFINING OUR PRODUCT & OPTIMIZING OUR LAYOUT REDEFINING OUR BRAND PROMISE
STRATEGIC IMPERATIVE #1: REDEFINING OUR BRAND PROMISE
+1 MILLION NET NEW MEMBERS THROUGH Q3 2025
5% INCREASE* ACTIVE MEMBER VISITS *Through Q3 2025
STRATEGIC IMPERATIVE #2: ENHANCING OUR MEMBER EXPERIENCE
STRATEGIC IMPERATIVE #3: REFINING OUR PRODUCT & OPTIMIZING OUR FORMAT
STRATEGIC IMPERATIVE #4: ACCELERATING NEW CLUB GROWTH
ENHANCING OUR MEMBER EXPERIENCE ACCELERATING NEW CLUB GROWTH REFINING OUR PRODUCT & OPTIMIZING OUR LAYOUT REDEFINING OUR BRAND PROMISE
EXECUTIVE LEADERSHIP TEAM Sarah Powell GENERAL COUNSEL* Paul Barber CHIEF INFORMATION OFFICER Bill Bode CHIEF OPERATING OFFICER McCall Gosselin CHIEF CORPORATE AFFAIRS OFFICER Chip Ohlsson CHIEF DEVELOPMENT OFFICER Brian Povinelli CHIEF MARKETING OFFICER Jennifer Simmons CHIEF STRATEGY OFFICER Jay Stasz CHIEF FINANCIAL OFFICER *Starts on 11/17/2025 Stacey Caravella VP, INVESTOR RELATIONS Ed Welsh SVP, PEOPLE & CULTURE
BRIAN POVINELLI CHIEF MARKETING OFFICER
33 EVOLVING THE BRAND TO DRIVE GROWTH
WHY EVOLVE NOW?
CHANGING CONSUMER Open to better image CHANGING CONSUMER
INCREASINGLY CROWDED MARKETPLACE Boutiques Digital offerings HVlp 2.0/3.0 Social content
Co py ri gh t © 2 02 5 by B os to n C on su lt in g G ro up . A ll ri gh ts r es er ve d. 9% HVlp GROWTH OUTPACING TOTAL U.S. GYM MEMBER GROWTH OF 1% SINCE 20192 TREMENDOUS OPPORTUNITY AHEAD -5% -1% -1% 9% -1% 1% Other Premium Gym Studio HVLP Mid-Tier Gym Total Market Market CAGR (%) 2019-20241
38 OUR APPROACH TO EVOLUTION…
KEY PRINCIPLES ENHANCE CUSTOMER-FIRST MENTALITY WITH DATA & INSIGHTS1 1 BUILD MORE EMOTIONAL CONNECTION WITH CONSUMERS2 LEVERAGE OUR SCALE TO DRIVE EFFICIENCIES & EFFECTIVENESS3 CREATE MORE SYNERGY WITH LOCAL & NATIONAL AD FUNDS4 IMPROVING MEMBER EXPERIENCE AND LOYALTY5
40 INVEST IN DATA/INSIGHTS TO DRIVE A CUSTOMER- FIRST MINDSET
Understanding today’s market landscape Where to play How to win DEMAND CENTERED GROWTH CONSUMER INSIGHTS RESEARCH STUDY
Drive action Build integrated plans Set our growth strategy Map our demand & position IT WILL SUPPORT...
Co py ri gh t © 2 02 5 by B os to n C on su lt in g G ro up . A ll ri gh ts r es er ve d. TWO KEY GROUPS STAND OUT Fitness Non-Members (70%)A Fitness Members (30%)B 265 M # of people (U.S. adult population) 1. Source: BCG
LAPSED MEMBERS ARE A KEY OPPORTUNITY MORE LIKELY THAN NON-MEMBERS TO ENGAGE IN PAYING FITNESS MARKET* 2X 1. *PF data
Co py ri gh t © 2 02 5 by B os to n C on su lt in g G ro up . A ll ri gh ts r es er ve d. NEED SOME GRAPHIC THAT CONCEPTUALLY SPEAKS TO A CUSTOMER SEGMENTATION MAP DEFEND ENHANCE DE-PRIORITIZE CUSTOMER SEGMENTATION
48 BUILD MORE EMOTIONAL EQUITIES
49 EMOTIONAL + FUNCTIONAL
FUNCTIONAL NEEDS Machine Variety & Availability Easy to get in-&-out Convenient Location Value for Money pf Low Price HVlp
EMOTIONAL NEEDS
EVOLVED BRAND ID COMING IN 2H 2026
56 LEVERAGE OUR SCALE
~$400M US AD FUND ~2,800 CLUBS As of September 30, 2025
1% SHIFT FROM LOCAL AD FUND TO NATIONAL AD FUND 3% 6% Beginning in 2026
WORKING MEDIA ~10% savings in local agency fees As of October 2025
60 MODERNIZE OUR MARKETING TECHNOLOGY INVESTING IN DCO DYNAMIC CREATIVE OPTIMIZATION
62 MODERNIZE OUR MARKETING TECHNOLOGY INVESTING IN CRM CUSTOMER RELATIONSHIP MANAGEMENT
63 UNLOCKING NEW MEDIA OPPORTUNITIES Logos are registered trademarks of those brands.
64 UNLOCKING NEW MEDIA OPPORTUNITIES Logos are registered trademarks of those brands.
65 ALL NATIONAL PROMOS NOW SUPPORTED BY NAF MEDIA DOLLARS
66 MEMBER EXPERIENCE
67 MEMBER-CENTERED JOURNEY MAPPING DAY 100 DAY 1
LEVERAGING AI 68
On-demand Research Customized AI Agents Innovation Workflows AI PILOT
UPLIFTER CUSTOMER PANEL
71 NEW CHANNELS
72 NEW OPPORTUNITIES
KEY PRINCIPLES ENHANCE CUSTOMER-FIRST MENTALITY WITH DATA & INSIGHTS1 1 BUILD MORE EMOTIONAL CONNECTION WITH CONSUMERS2 LEVERAGE OUR SCALE TO DRIVE EFFICIENCIES & EFFECTIVENESS3 CREATE MORE SYNERGY WITH LOCAL & NATIONAL AD FUNDS4 IMPROVING MEMBER EXPERIENCE AND LOYALTY5
BILL BODE CHIEF OPERATING OFFICER
77 EXECUTING A HIGH VALUE MEMBER EXPERIENCE
Build the largest, most inspiring fitness community where all members are proud to belong. PLANET FITNESS VISION
FIRST 100 DAYS FORMAT-OPTIMIZED CLUB BLACK CARD SPA EVOLUTION 1 2 3
FIRST 100 DAYS
Strengthen the WELCOME experience.
CONNECT KEY ELEMENTS Social Media In club Digital Systems App & Web Brand Comms Club Design Team Member Member
Recognition: ‘I feel seen’ Connected: ‘I fit in’ Continuous Value: ‘I keep getting more’ Lightly Gated: ‘I feel special’ Seamless: ‘It's intuitive’ Clear Purpose: ‘I’m part of something that matters’ BEST-IN-CLASS MEMBER EXPERIENCE
Format- Optimized Club
85 STATE OF STRENGTH
CURRENT CLUB
Reduced Cardio
Reduced Cardio
Expanded Free Weights
Expanded Free Weights
Mobility and Stretching Fit Benches HIIT Zone
Mobility and Stretching Fit Benches HIIT Zone
Additional Plate Loaded Machines
Additional Plate Loaded Machines
Half Racks – Platforms Turf (optional)
Half Racks – Platforms Turf (optional)
NEW CLUB PERFORMANCE JOINS NPS ATTRITION
Black Card Spa Evolution
CURRENT STATE FUTURE STATE
DRY PLUNGE HYPERICE RECOVERY Considerers Switchers
RED LIGHT INFRARED SAUNA WELLFIT SKIN HYDRATION RED LIGHT RECOVERY PRO
TEST & LEARN IN 2026
Members try new amenities Scan QR code OR email link Immediate Member feedback BLACK CARD SPA AMENITIES FEEDBACK Assess usability Gather feedback Influence marketing Influence training
CHIP OHLSSON CHIEF DEVELOPMENT OFFICER
ACCELERATING CLUB GROWTH
INTERNATIONAL GROWTH
Across our international markets 1 MILLION+ MEMBERS
SPAIN 10 CLUBS GROWING OUR BRAND INTERNATIONALLY *September 30, 2025 CANADA 84 CLUBS MEXICO 36 CLUBS PANAMA 8 CLUBS AUSTRALIA 25 CLUBS
…AND ALSO GROWING IN SPAIN GROWING IN SPAIN
113
STRONG AUV RAMPS
STRONG VALUE PROPOSITION 22 27.6 81 0 10 20 30 40 50 60 70 80 90 Spain Net Promoter Score Comparison Development Experience Corp Sector Avg by OCP PF
116
A DISCIPLINED APPROACH TO GLOBAL GROWTH PRIORITIZING NEW MARKET OPPORTUNITIES RECRUITING WELL-ESTABLISHED LOCAL OPERATORS SUCCESSFULLY OPEN NEW MARKETS Target: 1-2 new markets per year
DOMESTIC GROWTH
• Record low of new supply at 6.98M SF — lowest since 2000 • Negative absorption amid retail bankruptcies – likely extend into 2026 • Availability tight at 5.3% Source: MarketsGroup https://www.marketsgroup.org/news/us-retail-leasing-volume-declines-in-q2-2025-amid-uncertainty-lack-of-prime-supply Q2 2025 U.S. RETAIL REAL ESTATE
STRATEGIES TO UNLOCK REAL ESTATE OPPORTUNITIES PARTNERING WITH FRANCHISEES RELATIONSHIPS WITH LANDLORDS CONVERSION OPPORTUNITIES
•Consents and Approvals •Negotiations •Leases •Brand Favorability Data •Portfolio Reviews •Landlord and Retailer Decks •Co-Tenancy •Multiple Deals PARTNERING WITH FRANCHISEES
WHY WE'RE THE RIGHT CHOICE FOR LANDLORDS
PLANET FITNESS DRIVES TRAFFIC TO CO-TENANTS 76% of PF Members Combine Gym Visits w/ Other Shopping 89% of PF Members Shop at Retailers Within Club’s Center
DAILY VISIT DISTRIBUTION Specialty Food Retailer Planet Fitness Specialty Food Retailer Source: Placer
CONVERSION OPPORTUNITIES
BEFORE AFTER
TEXAS FAMILY FITNESS BLACK CARD SPA BEFORE
TEXAS FAMILY FITNESS BLACK CARD SPA AFTER
TEXAS FAMILY FITNESS - CARDIO AND STRENGTH BEFORE AFTER
TEXAS FAMILY FITNESS - CARDIO AND STRENGTH BEFORE AFTER
CONSTRUCTION EFFICIENCIES
~$3.0M AVERAGE CLUB COST* *Actual 2025 construction cost depends on market, size of club, and other external factors.
INNOVATIONS SUMMARY • Remove standalone counter • Reduce size • Integrate iPads into front desk LOBBY • Move behind front desk • Reduce size • Explore open ceiling • Explore shower partition LOCKER ROOMS • Reposition • Recovery modalities • Enhance visibility BLACK CARD SPA Correct
CONSTRUCTION COST TARGET REDUCTION >10% savings Category: Walls & Finishes Ceilings & Structural Fixtures Signage, Glass & Branding =
CONCEPT CLUB
CONCEPT LAYOUT
UNLOCKING TERRITORY FOR GROWTH
Right Territory - Right Real Estate - Right Franchisee 60%18% 6% 16% PROACTIVE ADA OPTIMIZATION Amended resulting in increased pipeline Terminated & resold to incumbent franchisees resulting in increased pipeline Recast with increased pipeline, and resold to existing franchisee Transferred resulting in increased pipeline INCREASED THE PIPELINE BY 28% ACROSS A SUBSET OF RECENTLY REVIEWED ADAs* *During 2025
ESTABLISH FRANCHISE SALES FUNCTION Key actions to drive accelerated growth: • Smaller ADAs, shorter timeframes with local owner/operators • Create digital marketing plan (SEO & SEM) • Calibrate real estate data and analytics FRANCHISE SALES TOOLS • Diversify and augment franchisee base • Qualify and close on new franchisee leads • Identify and close new/expanded ADAs with existing franchisees • Cultivate expanded broker network • Educate major landlords on PF value proposition as a tenant DEDICATED SALES LEADER
142
JAY STASZ CHIEF FINANCIAL OFFICER
WE'RE LEVERAGING OUR SCALE TO: DRIVE PROFITABLE GROWTH EXPAND OUR COMPETITIVE EDGE STRENGTHEN OUR INDUSTRY LEADERSHIP
PLANET FITNESS IS... AN INDUSTRY-LEADING FRANCHISED GROWTH COMPANY WITH A CAPITAL-LIGHT MODEL THAT DELIVERS STRONG CASH FLOW
Total Units Total Members CAGR: 5.9% CAGR: 9.4% Franchised Corporate-owned % Fran. CONSISTENT TRACK RECORD OF GROWTH 2,021 2,142 2,176 2,319 2,445 2,514 103 112 234 256 277 281 2,124 2,254 2,410 2,575 2,722 2,795 2020 95% 2021 95% 2022 90% 2023 90% 2024 90% Q3 2025 90% 13.5M 15.2M 17.0M 18.7M 19.7M 20.7M 2020 2021 2022 2023 2024 Q3 2025
1. See the appendix at the end of the presentation System-wide Sales ($M) Adjusted EBITDA 2 ($M) CAGR: 8.4% 1 CAGR: 11.8% 1 % Growth FCF 3 % Margin CONSISTENT TRACK RECORD OF GROWTH 2. Reflects 2019 to LTM Q3 2025 CAGR excludes impact of COVID-19 pandemic in 2020 3. Free cash flow (FCF) def ined as Adjusted EBITDA less Capital Expenditures. . $2,289 $3,209 $3,537 $3,985 $4,310 $4,623 $117 $171 $398 $476 $515 $547 $2,406 $3,380 $3,935 $4,461 $4,825 $5,170 2020 2021 40% 2022 16% 2023 13% 2024 8% Q3 2025 7% $119 $222 $366 $435 $488 $536 33% 42% 42% 43% 44% 45% 2020 $66 2021 $168 2022 $266 2023 $299 2024 $333 Q3 2025 $381 Franchised Corporate-owned
CONSISTENT TRACK RECORD OF SCS GROWTH Pre-COVID: Current: 53 straight quarters 17 straight quarters1 1. Through Q3 2025
CLUB LEVEL RETURNS CAPITAL ALLOCATION STRATEGY 3 YEAR GROWTH ALGORITHM pf1 2 3
1 CLUB LEVEL RETURNS
STRENGTHENING CLUB RETURNS •New growth model •CC and BC price increase •Blue Ribbon team •Strategic imperatives •Value engineering •Procurement
SUCCESSIVE COHORTS RAMPING FASTER IN FIRST YEAR OPEN New clubs opened in U.S. since 2H 2024 benefitting from New Growth Model and Classic Card price increase Months Open 1 2 3 4 5 6 7 8 9 10 11 12 A U V $s Monthly AUV Ramp by Cohort 1H-25 New Clubs 2H-24 New Clubs 2021 to 1H-24 New Clubs IRR Target
CAPITAL ALLOCATION2
CAPITAL ALLOCATION PRIORITIES 1 2 3 Invest in the Business Shareholder Return Optimized Capital Structure Investing in growth Committed to share buyback program Operating within target leverage levels
DISCIPLINED INVESTMENT IN BUSINESS FOR GROWTH Focused on highest return opportunities: o Scalable technology o Innovation o Corporate clubs o Opportunistic
RETURNED TO SHAREHOLDERS VIA SHARE REPURCHASES SINCE 2018 $1.5B
OPTIMIZED CAPITAL STRUCTURE Gross Leverage Ratio Total Debt/AEBITDA Q3’23 Q4’23 Q1’24 Q2’24 Q3’24 Q4’24 Q1’25 Q2’25 Q3’25 7.0x 6.0x 5.0x 4.0x 3.0x 4.7x 4.6x 4.4x 4.8x 4.7x 4.5x 4.4x 4.2x 4.1x Target Leverage Range = 4.0-6.0x Debt structure and capacity allows for capital efficiency and reasonable leverage ratios Drivers High End of Range • Lower rate environments • Strategic Investments Low End of Range • Higer rate environments • Maintain debt capacity
3 YEAR GROWTH ALGORITHM
2026 - 2028 GROWTH ALGORITHM Adjusted EBITDA Revenue Adjusted EPS Low-Double Digit % CAGR Mid-Teens % CAGR Mid-to-High Teens % CAGR
REVENUE Rate ~75 % Volume ~25 % Franchise Corporate 3-Year Growth Targets Low-Double Digit % CAGR Same Club Sales Mid-Single % New Club Unit Growth 6-7 % Domestic International
ADJ. EBITDA SG&A Leverage Corporate Club 4-Wall Margin Expansion Expenses grow less than revenue 3-Year Growth Targets Mid-Teens % CAGR SG&A LeverageCorporate Club 4-Wall Margin Expansion
ADJ. EPS 3-Year Growth Targets Mid-to-High Teens % CAGR Interest Rates Share Repurchase
2026 - 2028 GROWTH ALGORITHM Adjusted EBITDA Revenue Adjusted EPS Low-Double Digit % CAGR Mid-Teens % CAGR Mid-to-High Teens % CAGR
PLANET FITNESS IS... AN INDUSTRY-LEADING FRANCHISED GROWTH COMPANY WITH A CAPITAL-LIGHT MODEL THAT DELIVERS STRONG CASH FLOW
