PSQ Holdings Announces Second Quarter 2026 Financial Results

PSQ Holdings Announces Second Quarter 2026 Financial Results July 29, 2026 Revenue Growth of 108% GAAP Operating Loss Improves to $4.8 Million Positive Non-GAAP Operating Income of $0.4 Million Revenue Per Headcount Improves 316% PSQ Holdings, Inc. (NYSE: PSQH) (the “Company”), a payments and financial infrastructure company, today reported financial results for the second quarter 2026. SECOND QUARTER 2026 HIGHLIGHTS Net revenue from continuing operations, which includes the financial technology (“fintech”) segment, for the quarter ended June 30, 2026 was $7.1 million compared to $3.4 million for the second quarter ended June 30, 2025, a 108% increase compared to the prior year period.Operating expense (defined as general and administrative, sales and marketing, and research and development expense) for the quarter ended June 30, 2026 increased $1.0 million or an increase of 16% compared to the prior year period. The increase was primarily due to a one-time decrease in share based compensation of $2.0 million in June 2025, driven by a non-cash share based compensation reversal following the Chief Financial Officer transition.Operating loss for the quarter ended June 30, 2026 was $4.8 million, an improvement of $0.4 million or 8% compared to $5.2 million for the quarter ended June 30, 2025.Net cash used in operating activities for the quarter ended June 30, 2026 was $2.3 million, an improvement of $2.5 million or 52% compared to $4.9 million for the quarter ended June 30, 2025.Loss from discontinued operations, net of tax for the quarter ended June 30, 2026 was $0.4 million compared to $2.9 million for the same period in 2025.Net loss for the quarter ended June 30, 2026 was $5.6 million, a decrease of $2.7 million, or 33%, compared to a net loss of $8.4 million for the quarter ended June 30, 2025.Loss per share for the quarter ended June 30, 2026 decreased to $1.54 compared to $2.78 for the second quarter of 2025, a 45% decrease.Revenue per headcount for the quarter ended June 30, 2026 was $198,126 compared to $47,665 for the three months ended June 30, 2025, an improvement of 316%. Revenue per headcount is calculated as total revenue divided by full-time equivalent employees as of the last day of the period.Non-GAAP operating income (a non-GAAP measure) for the quarter ended June 30, 2026 was $0.4 million compared to non-GAAP operating loss of $2.7 million loss in the prior year period, an improvement of 114%. The definitions and reconciliations of non-GAAP operating loss to GAAP operating Income loss are provided under the heading non-GAAP Financial Measures at the end of this release. YEAR TO DATE 2026 HIGHLIGHTS Net revenue from continuing operations, which includes the financial technology (“fintech”) segment, for the six months ended June 30, 2026 was $15.3 million compared to $6.5 million for the six months ended June 30, 2025, a 136% increase compared to the prior year period.Operating expense (defined as general and administrative, sales and marketing, and research and development expense) for the six months ended June 30, 2026 decreased $1.0 million or a decrease of 6% compared to the prior year period.Operating loss for the six months ended June 30, 2026 was $10.9 million, an improvement of $3.6 million or 25% compared to $14.5 million for the six months ended June 30, 2025.Net cash used in operating activities for the six months ended June 30, 2026 was $6.5 million, an improvement of $4.8 million or 43% compared to $11.3 million for the six months ended June 30, 2025.Loss from discontinued operations, net of tax for the six months ended June 30, 2026 was $0.4 million compared to $5.3 million for the same period in 2025.Net loss for the six months ended June 30, 2026 was $12.1 million, an decrease of $0.7 million, or 6%, compared to a net loss of $12.8 million for the six months ended June 30, 2025.Loss per share for the six months ended June 30, 2026 decreased to $3.34 compared to $4.36 for the same period in 2025, a 23% decrease.Revenue from continued operations per headcount for the six months ended June 30, 2026 was $424,748 compared to $90,037 for the six months ended June 30, 2025, an improvement of 372%.Non-GAAP operating loss (a non-GAAP measure) for the six months ended June 30, 2026 was $0.5 million compared to $5.5 million loss in the prior year period, an improvement of 91%. BRANDS SEGMENT DIVESTITURE On July 28, 2026 the Company announced that it had entered into a definitive agreement to sell EveryLife, its direct-to-consumer diaper and baby products brand, to FreeHold Brands, LLC, for gross proceeds of $5.5 million in cash, before transaction fees and customary adjustments. The transaction is expected to close by September 30, 2026, subject to customary closing conditions. The Company has reported EveryLife as discontinued operations since the third quarter of 2025, reflecting the Company's previously stated intention to divest non-core assets as it concentrates on its core payments and financial infrastructure businesses. FINANCIAL REVIEW Balance Sheet & Liquidity As of June 30, 2026, the Company had $8.3 million of restricted cash and cash and cash equivalents, which included $44,509 related to discontinued operations.The Company had an outstanding principal balance of $7.3 million on its $10.0 million revolving line of credit as of June 30, 2026. The Company draws on this credit line to fund new consumer loan and lease originations, and repays it as those loans are collected or sold to third parties. Discontinued Operations Net revenues from discontinued operations, which includes the Brands and Marketplace business segments, for the quarter ended June 30, 2026 was $3.8 million compared to $3.7 million for the quarter ended June 30, 2025.Net revenues from discontinued operations for the six months ended June 30, 2026 was $7.4 million compared to $7.3 million for the six months ended June 30, 2025. Note: Beginning with the third quarter 2025 reporting period, both the Brands and Marketplace business segments are being shown as discontinued operations in the Company’s financial statements. Results from discontinued operations are provided within the financial tables at the end of this release. Second Quarter 2026 Conference Call and Webcast Management will host a teleconference and webcast to discuss its second quarter 2026 results today, July 29, 2026, at 9:00 a.m. ET. The conference call can be accessed live through a link on the PSQ Holdings Investor Relations website at investors.publicsquare.com. During the webcast, the Company will take both inbound questions received ahead of the call and questions from equity research analysts. Additionally, you can participate in the conference call by dialing (833) 461-5787 domestically or (585) 542-9983 internationally, and referencing meeting ID #983487052. Attendees should log in to the webcast or dial in approximately 15 minutes before the start time of the call. About PSQ Holdings, Inc. PSQ Holdings (NYSE: PSQH) is a payments and financial infrastructure company. We build and operate financial infrastructure in highly regulated environments for industries underserved by traditional financial institutions, including businesses, campaigns, and nonprofits that depend on reliable, compliant payment solutions. For more information, visit publicsquare.com. Cautionary Statement Regarding Forward-Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act and Section 21E of the Securities Exchange Act of 1934, as amended, and for purposes of the “safe harbor” provisions under the United States Private Securities Litigation Reform Act of 1995. Any statements other than statements of historical fact contained herein are forward-looking statements. Such forward-looking statements include, but are not limited to, expectations, hopes, beliefs, intentions, plans, prospects, financial results or strategies regarding PublicSquare, anticipated product launches, our products and markets, future financial condition, expected future performance and market opportunities of PublicSquare. Forward-looking statements generally are identified by the words “anticipate,” “could,” “expect,” “future,” “intend,” “may,” “might,” “strategy,” “target,” “opportunity,” “plan,” “project,” “possible,” “potential,” “project,” “predict,” “should,” “will,” “would,” “will be,” “will continue,” “will likely result,” and similar expressions, and in this press release, include statements about our expected revenue, revenue growth, operating expenses, anticipated growth, ability to achieve profitability, our plans for the Brands and Marketplace segments, and our outlook; however, the absence of these words does not mean that a statement is not forward-looking. Forward-looking statements are predictions, projections and other statements about future events that are based on current expectations and assumptions and, as a result, are subject to risks and uncertainties. Many factors could cause actual future events to differ materially from the forward-looking statements in this communication, including, without limitation: (i) unforeseen liabilities, future capital expenditures, revenues, expenses, earnings, synergies, economic performance, indebtedness, financial condition, losses, future prospects, business and management strategies for the management, expansion and growth of our operations, (ii) changes in the competitive industries and markets in which PublicSquare operates, variations in performance across competitors, changes in laws and regulations affecting PublicSquare’s business and changes in the combined capital structure, (iii) the ability to implement business plans, growth, marketplace and other expectations, and identify and realize additional opportunities, (iv) risks related to PublicSquare’s limited operating history, the rollout and/or expansion of its business and the timing of expected business milestones, (v) risks related to PublicSquare’s potential inability to achieve or maintain profitability and generate significant revenue, (vi) the ability to raise capital on reasonable terms as necessary to develop its products in the timeframe contemplated by PublicSquare’s business plan, (vii) the ability to execute PublicSquare’s anticipated business plans and strategy, (viii) the ability of PublicSquare to enforce its current or future intellectual property, including patents and trademarks, along with potential claims of infringement by PublicSquare of the intellectual property rights of others, (ix) actual or potential loss of key influencers, media outlets and promoters of PublicSquare’s business or a loss of reputation of PublicSquare or reduced interest in the mission and values of PublicSquare and the segment of the consumer marketplace it intends to serve, (x) because the payment processing and credit agreements are terminable at will without notice, merchants that have signed agreements to use PublicSquare's payment processing services may terminate those services or otherwise fail to utilize the services at the expected volume, (xi) the risk of economic downturn, increased competition, a changing regulatory landscape and related impacts that could occur in the highly competitive consumer marketplace, both online and through “bricks and mortar” operations, (xii) the expected timing and ability to complete Public Square’s proposed sale of its Brand segment, the anticipated use of proceeds, and the expected benefits of the transaction, and (xiii) risks associated with the Company’s ability to execute on its plans to reposition into a Fintech-forward business, including the Company’s pursuit of any money transmitter licenses. The foregoing list of factors is not exhaustive. Recipients should carefully consider such factors and the other risks and uncertainties described and to be described in PublicSquare’s public filings with the Securities and Exchange Commission. These filings identify and address other important risks and uncertainties that could cause actual events and results to differ materially from those contained in the forward-looking statements. Forward-looking statements speak only as of the date they are made. Recipients are cautioned not to put undue reliance on forward-looking statements, and PublicSquare does not assume any obligation to, nor does it intend to, update or revise these forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by law. PublicSquare gives no assurance that PublicSquare will achieve its expectations. PSQ HOLDINGS, INC. Condensed Consolidated Balance Sheets June 30, 2026 December 31, 2025 (Unaudited) Assets Current assets: Cash and cash equivalents $ 6,735,250 $ 14,644,384 Restricted cash 1,552,921 1,119,580 Accounts receivable, net 1,611,793 1,630,987 Lease receivable, net 56,975 156,516 Loans held for investment, net of allowance for credit losses of $943,713 and $778,704 as of June 30, 2026 and December 31, 2025, respectively 7,310,976 6,148,072 Lease merchandise, net of accumulated depreciation of $580,592 and $938,959 as of June 30, 2026 and December 31, 2025, respectively 219,408 960,024 Interest receivable 270,718 250,450 Prepaid expenses and other current assets 1,941,565 2,450,321 Current assets held for sale (Note 4) 3,629,058 4,407,921 Total current assets 23,328,664 31,768,255 Loans held for investment, net of allowance for credit losses of $204,679 and $150,702 as of June 30, 2026 and December 31, 2025, respectively, non-current 1,336,582 1,189,832 Lease merchandise, net of accumulated depreciation of $93,616 and $72,335 as of June 30, 2026 and December 31, 2025, respectively, non-current 152,330 329,463 Property and equipment, net 134,676 187,262 Intangible assets, net 12,804,583 14,573,323 Goodwill 10,930,978 10,930,978 Operating lease right-of-use assets 511,215 669,356 Deposits 29,939 29,939 Total assets $ 49,228,967 $ 59,678,408 Liabilities and stockholders’ equity Current liabilities: Revolving line of credit $ 7,348,052 $ 6,174,546 Accounts payable 4,817,664 5,351,651 Accrued expenses 1,013,430 1,205,386 Operating lease liabilities, current portion 321,504 323,842 Current liabilities held for sale (Note 4) 2,356,003 2,612,041 Total current liabilities 15,856,653 15,667,466 Convertible promissory notes, related party (Note 10) 20,000,000 20,000,000 Convertible promissory notes 8,449,500 8,449,500 Earn-out liabilities 21,000 540,000 Warrant liabilities 515,000 1,230,250 Operating lease liabilities 200,123 354,286 Total liabilities 45,042,276 46,241,502 Commitments and contingencies (Note 16) Stockholders’ equity Preferred stock, $0.0001 par value; 50,000,000 authorized shares; no shares issued and outstanding as of June 30, 2026 and December 31, 2025 — — Class A Common Stock, $0.0001 par value; 33,333,333 authorized shares; 3,353,852 shares and 3,099,509 shares issued and outstanding as of June 30, 2026 and December 31, 2025, respectively (1) 336 310 Class C Common Stock, $0.0001 par value; 40,000,000 authorized shares; zero and 3,213,678 shares issued and outstanding as of June 30, 2026, and December 31, 2025, respectively — 321 Additional paid-in capital (1) 172,774,479 169,948,371 Accumulated deficit (168,588,124 ) (156,512,096 ) Total stockholders’ equity 4,186,691 13,436,906 Total liabilities and stockholders’ equity $ 49,228,967 $ 59,678,408 (1) Prior period results have been adjusted to reflect the Reverse Stock Split of the Class A Common Stock at a ratio of 1-for-15 that became effective July 13, 2026. See Note 1 — Organization and Business Operations for further details. PSQ HOLDINGS, INC. Condensed Consolidated Statements of Operations For the Three Months Ended June 30, For the Six Months Ended June 30, 2026 2025 2026 2025 Revenues, net $ 7,132,526 $ 3,431,876 $ 15,290,943 $ 6,482,661 Costs and expenses: Cost of revenue (exclusive of depreciation and amortization expense shown below) 2,998,624 1,046,964 6,598,579 1,676,975 General and administrative 5,580,668 3,728,246 12,195,832 11,988,989 Sales and marketing 867,354 1,540,327 2,472,161 3,078,788 Research and development 759,442 951,039 1,383,537 1,981,261 Depreciation and amortization 1,716,209 1,367,561 3,564,253 2,274,387 Total costs and expenses 11,922,297 8,634,137 26,214,362 21,000,400 Operating loss (4,789,771 ) (5,202,261 ) (10,923,419 ) (14,517,739 ) Other (expense) income: Other (expense) income, net (16,841 ) 434,153 (114,121 ) 743,973 Changes in fair value of earn-out liabilities 480,500 10,000 519,000 460,000 Changes in fair value of warrant liabilities 57,000 115,000 715,250 7,496,500 Interest expense, net (974,193 ) (868,456 ) (1,921,662 ) (1,736,913 ) Loss before income taxes from continuing operations (5,243,305 ) (5,511,564 ) (11,724,952 ) (7,554,179 ) Income tax benefit (expense) — 3,056 — (5,185 ) Loss from continuing operations (5,243,305 ) (5,508,508 ) (11,724,952 ) (7,559,364 ) Loss from discontinued operations, net of tax (377,786 ) (2,857,472 ) (351,076 ) (5,253,961 ) Net loss $ (5,621,091 ) $ (8,365,980 ) $ (12,076,028 ) $ (12,813,325 ) Continuing operations loss per common share, basic and diluted(1) $ (1.44 ) $ (1.83 ) $ (3.24 ) $ (2.57 ) Discontinued operations loss per common share, basic and diluted(1) $ (0.10 ) (0.95 ) $ (0.10 ) (1.79 ) Net loss per common share, basic and diluted(1) $ (1.54 ) $ (2.78 ) $ (3.34 ) $ (4.36 ) Weighted average shares outstanding, basic and diluted(1)(2) 3,639,800 3,016,887 3,620,930 2,940,307 (1) Prior period results have been adjusted to reflect the Reverse Stock Split of the Class A Common Stock at a ratio of 1-for-15 that became effective July 13, 2026. See Note 1 — Organization and Business Operations for further details. (2) Pre-funded warrants, issued in December 2025, can be exercised for little consideration (an exercise price per share equal to $0.0001 per share), and 334,545 remain unexercised as of June 30, 2026. PSQ HOLDINGS, INC. Condensed Consolidated Statements of Cash Flows For the Six Months Ended June 30, 2026 2025 Cash flows from Operating Activities Net loss $ (12,076,028 ) $ (12,813,325 ) Adjustment to reconcile net loss to net cash used in operating activities: Changes in fair value of warrant liabilities (715,250 ) (7,496,500 ) Changes in fair value of earn-out liabilities (519,000 ) (460,000 ) Share-based compensation 2,599,171 3,552,984 Amortization of step-up in loans held for investment — 169,607 Provision for credit losses on loans held for investment 638,450 1,152,420 Origination of loans and leases for resale (25,570,378 ) (14,825,985 ) Proceeds from sale of loans and leases for resale 29,747,924 16,384,107 Gain on sale of loans and leases (4,177,546 ) (1,558,122 ) Recovery of lease merchandise (69,016 ) — Loss on disposal of furniture 8,248 — Depreciation and amortization 3,564,253 2,893,612 Non-cash operating lease expense 158,141 114,410 Changes in operating assets and liabilities: Accounts receivable 25,987 (175,697 ) Lease receivable 99,541 (152,463 ) Interest receivable (20,268 ) 95,625 Inventory 605,832 122,135 Prepaid expenses and other current assets 337,905 223,867 Deposits 28,243 (21,705 ) Accounts payable (456,908 ) (627,932 ) Accrued expenses 201,346 249,917 Deferred revenue (726,419 ) 2,000,177 Operating lease liabilities (156,501 ) (112,688 ) Net cash used in operating activities (6,472,273 ) (11,285,556 ) Cash flows from Investing Activities Disposals/(Additions) to lease merchandise, net of disposals 420,161 (2,194,358 ) Software development costs (1,184,571 ) (1,554,442 ) Principal paydowns on loans held for investment 13,071,785 8,911,312 Disbursements for loans held for investment (15,019,888 ) (9,406,157 ) Purchase of licenses — (455,000 ) Net cash used in investing activities (2,712,513 ) (4,698,645 ) Cash flows from Financing Activities Proceeds from revolving line of credit 7,916,764 4,761,935 Repayments on revolving line of credit (6,743,259 ) (4,532,580 ) Net disbursement for closing costs from private equity transaction (22,091 ) — Proceeds from issuance of common stock at-the-market offering 248,733 361,528 Cash paid for stock issuance costs — (312,059 ) Net cash provided by financing activities 1,400,147 278,824 Net decrease in cash, cash equivalents and restricted cash (7,784,639 ) (15,705,377 ) Cash, cash equivalents and restricted cash, beginning of period 16,117,319 36,589,607 Cash, cash equivalents and restricted cash, end of the period $ 8,332,680 $ 20,884,230 Cash and cash equivalents from continued operations $ 6,735,250 $ 18,479,548 Restricted cash from continued operations 1,552,921 307,114 Cash and cash equivalents from discontinued operations 44,509 2,097,568 Total cash, cash equivalents and restricted cash, end of the period $ 8,332,680 $ 20,884,230 Supplemental Cash Flow Information Cash paid for interest for convertible notes and revolving line of credit $ 947,469 $ 868,457 Supplemental disclosure of noncash investing and financing activities: Issuance of common shares in connection with the asset acquisition $ — $ 4,500,000 Earnout liability generated by asset acquisition $ — $ 550,000 Operating lease right-of-use asset obtained in exchange for operating lease liability $ — $ 652,410 Accrued variable compensation settled with RSU grants $ — $ 597,397 Cash flows from discontinued operations are included in the above amounts and explained in Note 4. Discontinued Operations The following table summarizes the key components of the operating results of the discontinued operations within the Condensed Consolidated Statements of Operations for the three months ended June 30, 2026 and 2025: For the three months ended June 30, 2026 For the three months ended June 30, 2025 Marketplace Brands Marketplace Brands Revenues, net $ 4,716 $ 3,757,868 $ 318,997 $ 3,331,995 Cost of revenues (exclusive of depreciation and amortization shown below) 145 — 97,199 (1,399 ) Cost of goods sold (exclusive of depreciation and amortization shown below) — 2,894,153 11,541 2,219,749 Operating costs 2,371 1,202,557 1,502,925 2,360,515 Depreciation and amortization — — 279,915 35,025 Operating income/(loss) 2,200 (338,842 ) (1,572,583 ) (1,281,895 ) Other expense, net — (41,144 ) — — Income tax expense — — (1,497 ) (1,497 ) Income/(Loss) from discontinued operations, net of tax $ 2,200 $ (379,986 ) $ (1,574,080 ) $ (1,283,392 ) The following table summarizes the key components of the operating results of the discontinued operations within the Condensed Consolidated Statements of Operations for the six months ended June 30, 2026 and 2025: For the six months ended June 30, 2026 For the six months ended June 30, 2025 Marketplace Brands Marketplace Brands Revenues, net $ 90,284 $ 7,339,425 $ 747,646 $ 6,602,182 Cost of revenues (exclusive of depreciation and amortization shown below) 743 — 201,508 527 Cost of goods sold (exclusive of depreciation and amortization shown below) 1,344 5,139,427 11,953 4,292,611 Operating costs 44,653 2,460,614 2,993,714 4,458,628 Depreciation and amortization — — 549,176 70,050 Operating income/(loss) 43,544 (260,616 ) (3,008,705 ) (2,219,634 ) Other expense, net (15,000 ) (119,004 ) (22,629 ) — Income tax expense — — (1,496 ) (1,497 ) Income/(Loss) from discontinued operations, net of tax $ 28,544 $ (379,620 ) $ (3,032,830 ) $ (2,221,131 ) Assets and liabilities of segments classified as held for sale in the Condensed Consolidated Balance Sheets as of June 30, 2026 and December 31, 2025, consist of the following: June 30, 2026 December 31, 2025 Assets Current assets: Cash and cash equivalents $ 44,509 $ 353,355 Accounts receivable, net 65,579 72,372 Inventory 2,059,371 2,665,203 Prepaid expenses and other current assets 386,837 215,986 Intangible assets, net 1,072,762 1,072,762 Deposits — 28,243 Total assets held for sale $ 3,629,058 $ 4,407,921 Liabilities Current liabilities: Accounts payable $ 931,968 $ 854,889 Accrued expenses 750,485 357,183 Deferred revenue 673,550 1,399,969 Total liabilities held for sale $ 2,356,003 $ 2,612,041 The cash flows related to the discontinued operations have not been segregated and are included in the Condensed Consolidated Statements of Cash Flows. The following table presents cash flow for the discontinued segments. For the Six Months Ended June 30, 2026 2025 Net cash (used in) / provided by operating activities $ (166,007 ) $ 2,241,676 Non-GAAP Financial Measures The non-GAAP financial measures below have not been calculated in accordance with GAAP and should be considered in addition to results prepared in accordance with GAAP and should not be considered as a substitute for, or superior to, GAAP results. We caution investors that non-GAAP financial information, by its nature, departs from traditional accounting conventions. Therefore, its use can make it difficult to compare our current results with our results from other reporting periods and with the results of other companies. Our management uses these non-GAAP financial measures, in conjunction with GAAP financial measures, as an integral part of managing our business and to, among other things: (i) monitor and evaluate the performance of our business operations and financial performance; (ii) facilitate internal comparisons of the historical operating performance of our business operations; (iii) facilitate external comparisons of the results of our overall business to the historical operating performance of other companies that may have different capital structures and debt levels; (iv) review and assess the operating performance of our management team; (v) analyze and evaluate financial and strategic planning decisions regarding future operating investments; and (vi) plan for and prepare future annual operating budgets and determine appropriate levels of operating investments. For the periods presented, we define non-GAAP operating income/(loss) as GAAP operating loss, adjusted to exclude, as applicable, certain expenses as presented in the table below: For the Three Months Ended June 30, For the Six Months Ended June 30, 2026 2025 2026 2025 Reconciliation: GAAP operating loss $ (4,789,771 ) $ (5,202,261 ) $ (10,923,419 ) $ (14,517,739 ) Non-GAAP adjustments: Corporate costs not allocated to segments (2,221,347 ) (1,174,818 ) (4,285,325 ) (3,146,191 ) Share-based compensation expense (1,233,615 ) 69,861 (2,599,171 ) (3,552,984 ) Depreciation and amortization (1,716,209 ) (1,367,561 ) (3,564,253 ) (2,274,387 ) Non-GAAP operating income/ (loss) $ 381,400 $ (2,729,743 ) $ (474,670 ) $ (5,544,177 ) For the three months ended June 30, 2026 2025 Revenue per headcount: $ 198,126 $ 47,665 For the six months ended June 30, 2026 2025 Revenue per headcount: $ 424,748 $ 90,037 Source: PSQ Holdings, Inc.