10-Q - SAM - Equibles

Table of Contents

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 10-Q

☒	QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the quarterly period ended June 27, 2020

☐	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES AND EXCHANGE ACT OF 1934

For the transition period from

Commission file number: 1-14092

THE BOSTON BEER COMPANY, INC.

(Exact name of registrant as specified in its charter)

MASSACHUSETTS	04-3284048
(State or other jurisdiction of<br><br>incorporation or organization)	(I.R.S. Employer<br><br>Identification No.)

One Design Center Place, Suite 850, Boston, Massachusetts

(Address of principal executive offices)

02210

(Zip Code)

(617) 368-5000

(Registrant’s telephone number, including area code)

Securities registered pursuant to Section 12(b) of the Act.

Title of each class	Trading<br><br>Symbol(s)	Name of each exchange<br><br>on which registered
Class A Common Stock. $0.01 par value	SAM	New York Stock Exchange

Indicate by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2) has been subject to such filing requirements for the past 90 days.

Yes ☒ No ☐

Indicate by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit such files).

Yes ☒ No ☐

Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company, or an emerging growth company. See the definition of “large accelerated filer,” “accelerated filer,” “smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.

Large accelerated filer	☒	Accelerated filer	☐
Non-accelerated filer	☐	Smaller reporting company	☐
Emerging growth company	☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Indicate by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Act.)

Yes

☐

No ☒

Number of shares outstanding of each of the issuer’s classes of common stock, as of July 17, 2020:

Class A Common Stock, $.01 par value	9,901,752
Class B Common Stock, $.01 par value	2,307,983
(Title of each class)	(Number of shares	)

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THE BOSTON BEER COMPANY, INC.

FORM 10-Q

June 27, 2020

TABLE OF CONTENTS

PART I.	FINANCIAL INFORMATION		PAGE
	Item 1.	Consolidated Financial Statements (Unaudited)	3
		Consolidated Balance Sheets as of June 27, 2020 and December 28, 2019	3
		Consolidated Statements of Comprehensive Income for the thirteen and twenty-six weeks ended June 27, 2020 and June 29, 2019	4
		Consolidated Statements of Stockholders’ Equity for the thirteen and twenty-six weeks ended June 27, 2020 and June 29, 2019	5
		Consolidated Statements of Cash Flows for the Twenty-six weeks ended June 27, 2020 and June 29, 2019	6
		Notes to Consolidated Financial Statements	7-19
	Item 2.	Management’s Discussion and Analysis of Financial Condition and Results of Operations	19-24
	Item 3.	Quantitative and Qualitative Disclosures about Market Risk	24
	Item 4.	Controls and Procedures	24
PART II.	OTHER INFORMATION
	Item 1.	Legal Proceedings	25
	Item 1A.	Risk Factors	25
	Item 2.	Unregistered Sales of Equity Securities and Use of Proceeds	26
	Item 3.	Defaults Upon Senior Securities	26
	Item 4.	Mine Safety Disclosures	26
	Item 5.	Other Information	26
	Item 6.	Exhibits	27
SIGNATURES			28

EX-31.1 Section 302 CEO Certification

EX-31.2 Section 302 CFO Certification

EX-32.1 Section 906 CEO Certification

EX-32.2 Section 906 CFO Certification

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PART I. FINANCIAL INFORMATION

Item 1.	CONSOLIDATED FINANCIAL STATEMENTS

THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

CONSOLIDATED BALANCE SHEETS

(in thousands, except share data)

(unaudited)

			December 28,<br><br>2019
Assets
Current Assets:
Cash and cash equivalents	86,716		$	36,670
Accounts receivable	99,320			54,404
Inventories	108,523			106,038
Prepaid expenses and other current assets	22,693			12,077
Income tax receivable	3,435			9,459
Total current assets	320,687			218,648
Property, plant and equipment, net	565,265			541,068
Operating right-of-use assets	61,420			53,758
Goodwill	112,529			112,529
Intangible assets	104,096			104,272
Other assets	44,255			23,782
Total assets	1,208,252		$	1,054,057
Liabilities and Stockholders’ Equity
Current Liabilities:
Accounts payable	93,576		$	76,374
Accrued expenses and other current liabilities	118,788			99,107
Current operating lease liabilities	7,444			5,168
Total current liabilities	219,808			180,649
Deferred income taxes, net	87,417			75,010
Non-current operating lease liabilities	62,896			53,940
Other liabilities	10,648			8,822
Total liabilities	380,769			318,421
Commitments and Contingencies (See Note K)
Stockholders’ Equity:
Class A Common Stock, .01 par value; 22,700,000 shares authorized; 9,834,473 and 9,370,526 issued and outstanding as of June 27, 2020 and December 28, 2019, respectively	98			94
Class B Common Stock, .01 par value; 4,200,000 shares authorized; 2,307,983 and 2,672,983 issued andoutstanding as of June 27, 2020 and December 28, 2019, respectively	23			27
Additional paid-in capital	585,327			571,784
Accumulated other comprehensive loss, net of tax	(1,740	)		(1,669	)
Retained earnings	243,775			165,400
Total stockholders’ equity	827,483			735,636
Total liabilities and stockholders’ equity	1,208,252		$	1,054,057

All values are in US Dollars.

The accompanying notes are an integral part of these consolidated financial statements.

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME

(in thousands, except per share data)

(unaudited)

	Thirteen weeks ended						Twenty-six weeks ended
	June 27,<br> <br>2020			June 29,<br> <br>2019			June 27,<br> <br>2020			June 29,<br> <br>2019
Revenue	$	481,089		$	338,643		$	833,314		$	606,202
Less excise taxes		28,951			20,236			50,611			36,144
Net revenue		452,138			318,407			782,703			570,058
Cost of goods sold		242,514			159,405			425,106			286,516
Gross profit		209,624			159,002			357,597			283,542
Operating expenses:
Advertising, promotional and selling expenses		100,336			94,079			198,227			165,802
General and administrative expenses		29,685			26,748			56,714			50,122
Impairment of assets		834			243			2,355			243
Total operating expenses		130,855			121,070			257,296			216,167
Operating income		78,769			37,932			100,301			67,375
Other (expense) income, net:
Interest (expense) income, net		(212	)		(27	)		(149	)		610
Other (expense) income, net		(52	)		197			(412	)		(55	)
Total other (expense) income, net		(264	)		170			(561	)		555
Income before income tax provision		78,505			38,102			99,740			67,930
Income tax provision		18,364			10,246			21,365			16,380
Net income	$	60,141		$	27,856		$	78,375		$	51,550
Net income per common share - basic	$	4.93		$	2.39		$	6.44		$	4.42
Net income per common share - diluted	$	4.88		$	2.36		$	6.37		$	4.38
Weighted-average number of common shares - Class A basic		9,720			8,648			9,572			8,627
Weighted-average number of common shares - Class B basic		2,400			2,918			2,523			2,918
Weighted-average number of common shares - diluted		12,258			11,684			12,221			11,660
Net income	$	60,141		$	27,856		$	78,375		$	51,550
Other comprehensive income:
Foreign currency translation adjustment		(13	)		5			(71	)		42
Comprehensive income	$	60,128		$	27,861		$	78,304		$	51,592

The accompanying notes are an integral part of these consolidated financial statements.

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY

For the thirteen and twenty-six weeks ended June 27, 2020 and June 29, 2019

(in thousands)

(unaudited)

	Class A<br> Common<br> Shares		Class A<br> Common<br> Stock,<br> Par		Class B<br> Common<br> Shares			Class B<br> Common<br> Stock,<br><br>Par			Additional<br> Paid-in<br> Capital		Accumulated<br> Other<br> Comprehensive<br> Loss, net of tax			Retained<br> Earnings		Total<br> Stockholders’<br> Equity
Balance at December 28, 2019		9,371	$	94		2,673		$	27		$	571,784	$	(1,669	)	$	165,400	$	735,636
Net income																	18,234		18,234
Stock options exercised and restricted shares activities		38		—								1,858							1,858
Stock-based compensation expense												2,566							2,566
Conversion from Class B to Class A		150		2		(150	)		(2	)									—
Currency translation adjustment														(58	)				(58	)
Balance at March 28, 2020		9,559	$	96		2,523		$	25		$	576,208	$	(1,727	)	$	183,634	$	758,236
Net income																	60,141		60,141
Stock options exercised and restricted shares activities		61		—								4,582							4,582
Stock-based compensation expense												4,537							4,537
Conversion from Class B to Class A		215		2		(215	)		(2	)									—
Currency translation adjustment														(13	)				(13	)
Balance at June 27, 2020		9,835	$	98		2,308		$	23		$	585,327	$	(1,740	)	$	243,775	$	827,483
	Class A<br> Common<br> Shares		Class A<br> Common<br> Stock,<br> Par		Class B<br> Common<br> Shares		Class B<br> Common<br> Stock,<br><br>Par		Additional<br> Paid-in<br> Capital		Accumulated<br> Other<br> Comprehensive<br> Loss, net of tax			Retained<br> Earnings		Total<br> Stockholders’<br> Equity
---	---	---	---	---	---	---	---	---	---	---	---	---	---	---	---	---	---
Balance at December 29, 2018		8,580	$	86		2,918	$	29	$	405,711	$	(1,197	)	$	55,688	$	460,317
Net income															23,694		23,694
Stock options exercised and restricted shares activities		54		—						3,704							3,704
Stock-based compensation expense										2,066							2,066
Currency translation adjustment												37					37
Balance at March 30, 2019		8,634	$	86		2,918	$	29	$	411,481	$	(1,160	)	$	79,382	$	489,818
Net income															27,856		27,856
Stock options exercised and restricted shares activities		21		1						1,377							1,378
Stock-based compensation expense										3,744							3,744
Currency translation adjustment												5					5
Balance at June 29, 2019		8,655	$	87		2,918	$	29	$	416,602	$	(1,155	)	$	107,238	$	522,801

The accompanying notes are an integral part of these consolidated financial statements.

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

CONSOLIDATED STATEMENTS OF CASH FLOWS

(in thousands)

(unaudited)

	Twenty-six weeks ended
	June 27,<br> <br>2020			June 29,<br> <br>2019
Cash flows provided by operating activities:
Net income	$	78,375		$	51,550
Adjustments to reconcile net income to net cash provided by operating activities:
Depreciation and amortization		32,584			26,089
Impairment of assets		2,355			243
Loss on disposal of property, plant and equipment		39			104
Change in ROU assets		3,649			1,789
Credit loss expense		375			(1	)
Stock-based compensation expense		7,103			5,810
Deferred income taxes		12,407			6,283
Changes in operating assets and liabilities:
Accounts receivable		(45,326	)		(35,346	)
Inventories		(12,795	)		(14,942	)
Prepaid expenses, income tax receivable and other current assets		(4,784	)		(6,855	)
Other assets		(10,231	)		(4,107	)
Accounts payable		19,560			26,320
Accrued expenses and other current liabilities		20,803			(101	)
Change in operating lease liability		(80	)		(1,391	)
Other liabilities		(23	)		85
Net cash provided by operating activities		104,011			55,530
Cash flows used in investing activities:
Purchases of property, plant and equipment		(60,072	)		(44,578	)
Proceeds from disposal of property, plant and equipment		45			179
Investment in Dogfish Head, net of cash acquired		—			(158,402	)
Other investing activities		260			(188	)
Net cash used in investing activities		(59,767	)		(202,989	)
Cash flows provided by financing activities:
Proceeds from exercise of stock options and sale of investment shares		8,010			4,692
Net cash paid on note payable and finance leases		(649	)		(115	)
Cash borrowed on line of credit		100,000			86,000
Cash paid on line of credit		(100,000	)		(48,500	)
Payment of tax withholdings on stock-based payment awards and investment shares		(1,559	)		—
Net cash provided by financing activities		5,802			42,077
Change in cash and cash equivalents		50,046			(105,382	)
Cash and cash equivalents at beginning of year		36,670			108,399
Cash and cash equivalents at end of period	$	86,716		$	3,017
Supplemental disclosure of cash flow information:
Income taxes paid	$	2,929		$	207
Cash paid for amounts included in measurement of lease liabilities
Operating cash flows from operating leases	$	4,532		$	1,916
Operating cash flows from finance leases	$	75		$	52
Financing cash flows from finance leases	$	581		$	7
Right-of-use<br> assets obtained in exchange for operating lease obligations	$	11,311		$	38,524
Right-of-use<br> assets obtained in exchange for finance lease obligations	$	3,856		$	2,837
Change in purchase of property, plant and equipment in accounts payable and accrued expenses	$	4,920		$	1,484

The accompanying notes are an integral part of these consolidated financial statements.

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THE BOSTON BEER COMPANY, INC. AND SUBSIDIARIES

NOTES TO CONSOLIDATED FINANCIAL STATEMENTS

A.	Organization and Basis of Presentation

The Boston Beer Company, Inc. and certain subsidiaries (the “Company”) are engaged in the business of selling alcohol beverages throughout the United States and in selected international markets, under the trade names “The Boston Beer Company ® ”, “Hard Seltzer Beverage Company”, “Twisted Tea Brewing Company ® ”, “Angry Orchard ® Cider Company”, “Dogfish Head ® Craft Brewery”, “Angel City ® Brewing Company”, “Concrete Beach Brewery ® ”, “Coney Island ® Brewing Company” and “American Fermentation Company”.

The accompanying unaudited consolidated balance sheet as of June 27, 2020, and the consolidated statements of comprehensive income, stockholders’ equity, and cash flows for the interim periods ended June 27, 2020 and June 29, 2019 have been prepared by the Company in accordance with U.S. generally accepted accounting principles (“GAAP”) for interim financial information and pursuant to the rules and regulations of the Securities and Exchange Commission. Accordingly, certain information and footnotes normally included in financial statements prepared in accordance with GAAP have been condensed or omitted. All intercompany accounts and transactions have been eliminated. These consolidated financial statements should be read in conjunction with the audited financial statements included in the Company’s Annual Report on Form 10-K for the year ended December 28, 2019.

In the opinion of the Company’s management, the Company’s unaudited consolidated balance sheet as of June 27, 2020 and the results of its consolidated operations, stockholders’ equity, and cash flows for the interim periods ended June 27, 2020 and June 29, 2019, reflect all adjustments (consisting only of normal and recurring adjustments) necessary to present fairly the results of the interim periods presented. The operating results for the interim periods presented are not necessarily indicative of the results expected for the full year.

B.	COVID-19<br> Pandemic

The Company began seeing the impact of the COVID-19 pandemic on its business in early March. The direct financial impact of the pandemic has primarily shown in significantly reduced keg demand from the on-premise channel and higher labor and safety related costs at the Company’s breweries. In the first half of 2020, the Company recorded COVID-19 related pre-tax reductions in net revenue and increases in other costs that total $14.1 million of which $10.0 million was recorded in the first quarter and $4.1 million was recorded in the second quarter. The total amount consists of a $5.8 million reduction in net revenue for estimated keg returns from distributors and retailers and $8.3 million for inventory write-downs for obsolescence, increased costs for health and safety, increased salaries and benefits and other COVID-19 related direct costs, of which $5.6 million are recorded in cost of goods sold and $2.7 million are recorded in operating expenses. While the duration of the disruption and related impact on the Company’s consolidated financial statements is currently uncertain, the Company expects to continue to incur increased costs related to health and safety and salaries and benefits for the foreseeable future.

C.	Dogfish Head Brewery Transaction

On May 8, 2019, the Company entered into definitive agreements to acquire Dogfish Head Brewery (“Dogfish Head”) and various related operations (the “Transaction”) through the acquisition of all of the equity interests held by certain private entities in Off-Centered Way LLC, the parent holding company of the Dogfish Head operations. In accordance with these agreements, the Company made a payment of $158.4 million, which was placed in escrow pending the satisfaction of certain closing conditions. The Transaction closed on July 3, 2019, for total consideration of $336.0 million consisting of $173.0 million in cash and 429,291 shares of restricted Class A Common Stock that had an aggregate market value as of July 3, 2019 of $163.0 million, after taking into account a post-closing cash related adjustment. As required under the definitive agreements, 127,146 of the 429,291 shares of restricted Class A Stock have been placed in escrow and will be released no later than July 3, 2029. These shares had a market value on July 3, 2019 of $48.3 million. The timing of the release of these escrowed shares is primarily related to the continued employment with the Company of Samuel A. Calagione III, one of the two Dogfish Head founders.

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The fair value of the Transaction is estimated to be $317.7 million. The following table summarizes the acquisition date fair value of the tangible assets, intangible assets, liabilities assumed, and related goodwill acquired from Dogfish Head, as well as the allocation of purchase price paid:

	Total (In Thousands)
Cash and cash equivalents	$	7,476
Accounts receivable		8,081
Inventories		9,286
Prepaid expenses and other current assets		847
Property, plant and equipment		106,964
Goodwill		108,846
Brand		98,500
Other intangible assets		3,800
Other assets		378
Total assets acquired		344,178
Accounts payable		3,861
Accrued expenses and other current liabilities		4,085
Deferred income taxes		18,437
Other liabilities		59
Total liabilities assumed		26,442
Net assets acquired	$	317,736
Cash consideration	$	172,993
Nominal value of equity issued		162,999
Fair Value reduction due to liquidity		(18,256	)
Estimated total purchase price	$	317,736

The Company accounted for the acquisition in accordance with the accounting standards codification guidance for business combinations, whereby the total purchase price was allocated to the acquired net tangible and intangible assets of Dogfish Head based on their fair values as of the Transaction closing date.

The fair value of the Dogfish Head brand trade name is estimated at approximately $98.5 million and the fair value of customer relationships is estimated at $3.8 million. The Company estimated the Dogfish Head brand trade name will have an indefinite life and customer relationships will have an estimated useful life of 15 years. The customer relationship intangible asset will be amortized on a straight-line basis over the 15 year estimated useful life. The fair value of the deferred income tax liability assumed is $18.4

million, representing the expected future tax consequences of temporary differences between the fair values of the assets acquired and liabilities assumed and their tax basis. The excess of the purchase price paid over the estimated fair values of the assets and liabilities assumed has been recorded as goodwill in the amount of

$108.8 million. Goodwill associated with the acquisition is primarily attributable to the future growth opportunities associated with the Transaction, expected synergies and value of the workforce. The Company believes the majority of the goodwill is deductible for tax purposes.

The fair value of the brand trade name was determined utilizing the relief from royalty method which is a form of the income approach. Under this method, a royalty rate based on observed market royalties is applied to projected revenue supporting the trade name and discounted to present value using an appropriate discount rate. The fair value of the property, plant and equipment was determined utilizing the cost and market valuation approaches.

The results of operations from Dogfish Head have been included in the Company’s consolidated statements of comprehensive income since the July 3, 2019 Transaction closing date.

Consistent with prior periods and considering post-merger reporting structures, the Company will continue to report as one operating segment. The combined Company’s brands are predominantly beverages that are manufactured using similar production processes, have comparable alcohol content, generally fall under the same regulatory environment, and are sold to the same types of customers in similar size quantities at similar price points and through the same channels of distribution.

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The following unaudited pro forma information has been prepared, as if the Transaction and the related debt financing had occurred as of December 30, 2018, the first day of the Company’s 2019 fiscal year. The pro forma amounts reflect the combined historical operational results for Boston Beer and Dogfish Head, after giving effect to adjustments related to the impact of purchase accounting, transaction costs and financing. The unaudited pro forma financial information is not indicative of the operational results that would have been obtained had the Transaction occurred as of that date, nor is it necessarily indicative of the Company’s future operational results. The following adjustments have been made:

(i)	Depreciation and amortization expenses were updated to reflect the fair value adjustments to Dogfish Head property, plant and equipment and intangible assets beginning December 30, 2018.
(ii)	Interest expense has been included at a rate of approximately 3% which is consistent with the borrowing rate on the Company’s current line of credit.
---	---
(i<br>ii<br>)	The tax effects of the pro forma adjustments at an estimated statutory rate of 25.6%.
---	---
(<br>i<br>v)	Earnings per share amounts are calculated using the Company’s historical weighted average shares outstanding plus the 429,291 shares issued in the merger.
---	---
	Thirteen weeks ended				Twenty-six<br> weeks ended
---	---	---	---	---	---	---	---	---
	June 27,		June 29,		June 27,		June 29,
	2020		2019		2020		2019
	(in thousands)				(in thousands)
Net revenue	$	452,138	$	347,015	$	782,703	$	623,755
Net income	$	60,141	$	30,359	$	78,375	$	55,022
Basic earnings per share	$	4.93	$	2.51	$	6.44	$	4.55
Diluted earnings per share	$	4.88	$	2.46	$	6.37	$	4.48
D.	Goodwill and Intangible Assets
---	---

There were no changes in the carrying value of goodwill during the thirteen or twenty-six weeks ended June 27, 2020 and June 29, 2019.

The Company’s intangible assets as of June 27, 2020 and December 28, 2019 were as follows:

			As of June 27, 2020							As of December 28, 2019
	Estimated Useful<br> Life (Years)		Gross Carrying<br> Value		Accumulated<br> Amortization			Net Book<br> Value		Gross Carrying<br> Value		Accumulated<br> Amortization			Net Book<br> Value
	(in thousands)
Custmer Relationships		15	$	3,800	$	(253	)	$	3,547	$	3,800	$	(127	)	$	3,673
Trade Names		Indefinite		100,549		—			100,549		100,599		—			100,599
Total intangible assets			$	104,349	$	(253	)	$	104,096	$	104,399	$	(127	)	$	104,272

As disclosed within Note C, the Company acquired intangible assets as part of the Dogfish Head t ransaction that consists of $98.5 million for the value of the Dogfish Head brand name and $3.8 million for the value of customer relationships. The customer relationship intangible will be amortized on a straight-line basis over the 15 year useful life. Amortization expense in the thirteen and twenty-six weeks ended June 27, 2020 was approximately $63,000 and $126,000, respectively. The Company expects to record amortization expense as follows over the remaining current year and the five subsequent years:

Fiscal Year	Amount (in thousands)
Remainder of 2020	$	127
2021		253
2022		253
2023		253
2024		253
2025		253

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E.	Recent Accounting Pronouncements

Accounting Pronouncements Recently Adopted

In June 2016, the FASB issued ASU 2016-13, Financial Instruments – Credit Losses (Topic 326): Measurement of Credit Losses on Financial Instruments. The guidance requires companies to measure credit losses utilizing a methodology that reflects expected credit losses and requires the consideration of a broader range of reasonable and supportable information to inform credit loss estimates. ASU 2016-13 is effective for fiscal years beginning after December 15, 2019, including interim periods within those fiscal years. The Company adopted the standard in the first quarter of fiscal 2020 and there was no material impact.

In January 2017, the FASB issued ASU No. 2017-04, Intangibles—Goodwill and Other (Topic 350): Simplifying the Test for Goodwill Impairment. Prior to ASU No. 2017-04, the goodwill impairment test is a two-step assessment, if indicators of impairment exist. The first step requires an entity to compare each reporting unit’s carrying value and its fair value. If the reporting unit’s carrying value exceeds the fair value, then the entity must perform the second step, which is to compare the implied fair value of goodwill to its carrying value, and record an impairment charge for any excess of carrying value of goodwill over its implied fair value. An entity also has the option to perform a qualitative assessment for a reporting unit to determine if the quantitative impairment test is necessary. ASU 2017-04 simplifies the goodwill impairment test by eliminating the second step of the test. As such, an entity will perform its goodwill impairment test by comparing the fair value of a reporting unit with its carrying amount. An entity should recognize a goodwill impairment charge for the amount by which the reporting unit’s carrying amount exceeds its fair value. If fair value exceeds the carrying amount, no impairment should be recorded. ASU 2017-04 is effective prospectively for the year beginning December 29, 2019. The Company completes its annual goodwill impairment assessment during the third quarter. The Company does not expect the adoption of ASU 2017-04 to have a material impact on its consolidated financial statements.

Accounting Pronouncements Not Yet Effective

In December 2019, the FASB issued ASU 2019-12, Income Taxes (Topic 740): Simplifying the Accounting for Income Taxes. The standard includes multiple key provisions, including removal of certain exceptions to ASC 740, Income Taxes, and simplification in several other areas such as accounting for a franchise tax (or similar tax) that is partially based on income. ASU 2019-12 is effective for fiscal years beginning after December 15, 2020, including interim periods within those fiscal years. The Company is currently assessing the impact of adopting this standard but does not expect the adoption of this guidance to have a material impact on its consolidated financial statements.

F.	Revenue Recognition

During the twenty-six weeks ended June 27, 2020 and June 29, 2019 approximately 95% of the Company’s revenue was from shipments of its products to domestic distributors, 4% from shipments to international distributors, primarily located in Canada and 1% was from retail beer, cider, and merchandise sales at the Company’s retail locations.

The Company recognizes revenue when obligations under the terms of a contract with its customer are satisfied; generally, this occurs with the transfer of control of its products. Revenue is measured as the amount of consideration expected to be received in exchange for transferring products. If the conditions for revenue recognition are not met, the Company defers the revenue until all conditions are met. As of June 27, 2020 and December 28, 2019, the Company has deferred $9.0 million and $7.0 million, respectively in revenue related to product shipped prior to these dates. These amounts are included in accrued expenses and other current liabilities in the accompanying consolidated balance sheets.

Customer promotional discount programs are entered into by the Company with distributors for certain periods of time. The reimbursements for discounts to distributors are recorded as reductions to net revenue and were $20.4 million and $28.6 million for the thirteen and twenty-six weeks ended June 27, 2020, respectively. The reimbursements for discounts to Distributors are recorded as reductions to net revenue and were $13.5 million and $19.7 million for the thirteen and twenty-six weeks ended June 29, 2019, respectively. The agreed-upon discount rates are applied to certain distributors’ sales to retailers, based on volume metrics, in order to determine the total discounted amount. The computation of the discount allowance requires that management make certain estimates and assumptions that affect the timing and amounts of revenue and liabilities recorded. Actual promotional discounts owed and paid have historically been in line with allowances recorded by the Company, however, the amounts could differ from the estimated allowance.

Customer programs and incentives are a common practice in the alcohol beverage industry. Amounts paid in connection with customer programs and incentives are recorded as reductions to net revenue or as advertising, promotional and selling expenses ,

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based on the nature of the expenditure. Customer incentives and other payments made to distributors are primarily based upon performance of certain marketing and advertising activities. Depending on applicable state laws and regulations, these activities promoting the Company’s products may include, but are not limited to point-of-sale and merchandise placement, samples, product displays, promotional programs at retail locations and meals, travel and entertainment.

Amounts paid to customers in connection with these programs for the thirteen and twenty-six weeks ended June 27, 2020 were $5.0 million and $9.5 million, respectively. For the thirteen and twenty-six weeks ended June 27, 2020, the Company recorded certain of these costs in the total amount of $4.8 million and $9.0 million, respectively as reductions to net revenue. Amounts paid to customers in connection with these programs for the thirteen and twenty-six weeks ended June 29, 2019 were $5.9 million and $10.6 million, respectively. For the thirteen and twenty-six weeks ended June 29, 2019, the Company recorded certain of these costs in the total amount of $3.6 million and $6.7 million, respectively as reductions to net revenue. Costs recognized in net revenues include, but are not limited to, promotional discounts, sales incentives and certain other promotional activities. Costs recognized in advertising, promotional and selling expenses include point of sale materials, samples and media advertising expenditures in local markets. These costs are recorded as incurred, generally when invoices are received; however certain estimates are required at the period end. Estimates are based on historical and projected experience for each type of program or customer and have historically been in line with actual costs incurred.

The Further Consolidation Appropriations Act, 2020 extended reductions in federal excise taxes as a result of the Tax Cuts and Jobs Act of 2017 through December 31, 2020. The Company benefited from a reduction in federal excise taxes of $3.2 million and $2.1 million for the thirteen weeks ended June 27, 2020 and June 29, 2019, respectively, as a result of the Tax Cuts and Jobs Act of 2017. The Company benefited from a reduction in federal excise taxes of $5.7 million and $3.8 million for the twenty-six weeks ended June 27, 2020 and June 29, 2019 respectively, as a result of the Tax Cuts and Jobs Act of 2017.

On March 31, 2020, The Alcohol and Tobacco Tax and Trade Bureaus (“TTB”) released TTB Industry Circular 2020-2, which postponed all Federal excise tax payments for ninety days on sales of wine, beer and distilled spirits between March 1, 2020 and July 1, 2020. As a June 27, 2020, the Company had accrued federal excise taxes of $29.8 million in accrued expenses and other current liabilities, of which will be fully paid during the third quarter of 2020.

The Company believes distributor inventory as of June 27, 2020 averaged approximately 2.5 weeks on hand and was lower than prior year levels due to supply chain capacity constraints. The Company expects wholesaler inventory levels in terms of weeks on hand to remain lower than prior year levels for the remainder of the year.

G.	Inventories

Inventories consist of raw materials, work in process and finished goods. Raw materials, which principally consist of hops, flavorings, apple juice, other brewing materials and packaging, are stated at the lower of cost, determined on the first-in,

first-out basis, or net realizable value. The Company’s goal is to maintain on hand a supply of at least one year for essential hop varieties, in order to limit the risk of an unexpected reduction in supply. Inventories are generally classified as current assets. The Company classifies hops inventory in excess of two years of forecasted usage in other long-term assets. The cost elements of work in process and finished goods inventory consist of raw materials, direct labor and manufacturing overhead. Inventories consist of the following:

	June 27,<br><br>2020		December 28,<br><br>2019
	(in thousands)
Current inventory:
Raw materials	$	62,475	$	61,522
Work in process		15,161		12,631
Finished goods		30,887		31,885
Total current inventory		108,523		106,038
Long term inventory		20,358		10,048
Total inventory	$	128,881	$	116,086

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H.	Leases

The Company has various lease agreements in place for facilities and equipment. Terms of these leases include, in some instances, scheduled rent increases, renewals, purchase options and maintenance costs, and vary by lease. These lease obligations expire at various dates through 2034. As the rate implicit in each lease is not readily determinable, the Company uses its incremental borrowing rate based on information available at commencement to determine the present value of the lease payments. ROU assets and lease liabilities commencing after December 30, 2018 are recognized at commencement date based on the present value of lease payments over the lease term. Leases with an initial term of 12 months or less (“short-term leases”) are not recorded on the balance sheet and are recognized on a straight-line basis over the lease term. As of June 27, 2020, and December 28, 2019 total ROU assets and lease liabilities were as follows:

	Classification	Leases
		June 27,<br><br>2020		December 28,<br><br>2019
		(in thousands)
Right-<br><br>of-use<br> assets
Operating lease assets	Operating <br>right-of-use<br> assets	$	61,420	$	53,758
Finance lease assets	Property, plant and equipment, net		5,814		2,531
Lease Liabilities
Current
Operating lease liabilities	Current operating lease liabilities		7,444		5,168
Finance lease liabilities	Accrued expenses and other current liabilities		1,807		546
Non-current
Operating lease liabilities	Non-current<br> operating lease liabilities		62,896		53,940
Finance lease liabilities	Other liabilities		4,056		2,042

The gross value and accumulated depreciation of ROU assets related to finance leases as of June 27, 2020 and December 28, 2019 were as follows:

	Finance Leases
	June 27,<br><br>2020			December 28,<br><br>2019
	(in thousands)
Gross value	$	6,694		$	2,837
Accumulated amortization		(880	)		(306	)
Carrying value	$	5,814		$	2,531

Components of lease cost for the thirteen and twenty-six weeks ended June 27, 2020 and June 29, 2019 were as follows:

	Lease Cost
	Thirteen weeks ended				Twenty-six<br> weeks ended
	June 27,		June 29,		June 27,		June 29,
	2020		2019		2020		2019
	(in thousands)				(in thousands)
Operating lease cost	$	2,437	$	1,177	$	4,852	$	2,305
Variable lease costs not included in liability		487		273		972		472
Finance lease cost:
Amortization of <br>right-of-use<br> asset		440		43		573		43
Interest on lease liabilities		53		52		75		52
Total finance lease cost	$	493	$	95	$	648	$	95

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Maturities of lease liabilities as of June 27, 2020 were as follows:

	Operating<br>Leases			Finance<br><br><br>Leases
		Operating Leases						Finance Leases
	(in thousands)
2020	$	4,843		$	987
2021		9,903			1,982
2022		9,761			1,982
2023		9,709			965
2024		9,470			265
Thereafter		39,523			23
Total lease payments		83,209			6,204
Less imputed interest (based on 3.5%<br>weighted-average discount rate)		(12,869	)		(341	)
Present value of lease liability	$	70,340		$	5,863		9.3		3.2

I.	Net Income per Share

The Company calculates net income per share using the two-class method, which requires the Company to allocate net income to its Class A Common Shares, Class B Common Shares and unvested share-based payment awards that participate in dividends with common stock, in the calculation of net income per share.

The Class A Common Stock has no voting rights, except (1) as required by law, (2) for the election of Class A Directors, and (3) that the approval of the holders of the Class A Common Stock is required for (a) certain future authorizations or issuances of additional securities which have rights senior to Class A Common Stock, (b) certain alterations of rights or terms of the Class A or Class B Common Stock as set forth in the Articles of Organization of the Company, (c) other amendments of the Articles of Organization of the Company, (d) certain mergers or consolidations with, or acquisitions of, other entities, and (e) sales or dispositions of any significant portion of the Company’s assets.

The Class B Common Stock has full voting rights, including the right to (1) elect a majority of the members of the Company’s Board of Directors and (2) approve all (a) amendments to the Company’s Articles of Organization, (b) mergers or consolidations with, or acquisitions of, other entities, (c) sales or dispositions of any significant portion of the Company’s assets, and (d) equity-based and other executive compensation and other significant corporate matters. The Company’s Class B Common Stock is not listed for trading. Each share of the Class B Common Stock is freely convertible into one share of Class A Common Stock, upon request of the respective Class B holder, and participates equally in dividends.

The Company’s unvested share-based payment awards include unvested shares (1) issued under the Company’s investment share program, which permits employees who have been with the Company for at least one year to purchase shares of Class A Common Stock and to purchase those shares at a discount ranging from 20% to 40% below market value based on years of employment starting after two years of employment, and (2) awarded as restricted stock awards at the discretion of the Company’s Board of Directors. The investment shares and restricted stock awards generally vest over five years in equal number of shares. The unvested shares participate equally in dividends. See Note O for a discussion of the current year unvested stock awards and

issuances.

Included in the computation of net income per diluted common share are dilutive outstanding stock options and restricted stock that are vested or expected to vest. At its discretion, the Board of Directors grants stock options and restricted stock to senior management and certain key employees. The terms of the employee stock options are determined by the Board of Directors at the time of grant. To date, stock options granted to employees vest over various service periods and/or based on the attainment of certain performance criteria and generally expire after ten years. In December 2018, the Employee Equity Incentive Plan was amended to permit the grant of restricted stock units. The restricted stock units generally vest over four years in equal number of shares. Each restricted stock unit represents an unfunded and unsecured right to receive one share of Class A Stock upon satisfaction of the vesting criteria. The unvested shares participate equally in dividends and are forfeitable. Prior to March 1, 2019, the Company granted restricted stock awards, generally vesting over five years in equal number of shares. The Company also grants stock options to its non-employee directors upon election or re-election to the Board of Directors. The number of option shares granted to non-employee directors is calculated based on a defined formula and these stock options vest immediately upon grant and expire after ten years.

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Net Income per Common Share - Basic

The following table sets forth the computation of basic net income per share using the two-class method:

	Thirteen weeks ended				Twenty-six<br> weeks ended
	June 27,<br> <br>2020		June 29,<br> <br>2019		June 27,<br> <br>2020		June 29,<br> <br>2019
	(in thousands, except per share data)				(in thousands, except per share data)
Net income	$	60,141	$	27,856	$	78,375	$	51,550
Allocation of net income for basic:
Class A Common Stock	$	47,930	$	20,639	$	61,612	$	38,161
Class B Common Stock		11,836		6,964		16,237		12,908
Unvested participating shares		375		253		526		481
	$	60,141	$	27,856	$	78,375	$	51,550
Weighted average number of shares for basic:
Class A Common Stock		9,720		8,648		9,572		8,627
Class B Common Stock*		2,400		2,918		2,523		2,918
Unvested participating shares		76		106		82		109
		12,196		11,672		12,177		11,654
Net income per share for basic:
Class A Common Stock	$	4.93	$	2.39	$	6.44	$	4.42
Class B Common Stock	$	4.93	$	2.39	$	6.44	$	4.42
*	Change in Class B Common Stock resulted from the conversion of 100,000 shares to Class A Common Stock on August 8, 2019, 145,000 shares to Class A Common Stock on December 13, 2019, 150,000 shares to Class A Common Stock on March 11, 2020 and 215,000 shares to Class A Common Stock on May 6, 2020 with the ending number of shares reflecting the weighted average for the period.
---	---

Net Income per Common Share - Diluted

The Company calculates diluted net income per share for common stock using the more dilutive of (1) the treasury stock method, or (2) the two-class method, which assumes the participating securities are not exercised.

The following table sets forth the computation of diluted net income per share, assuming the conversion of all Class B Common Stock into Class A Common Stock and using the two-class method for unvested participating shares:

	Thirteen weeks ended
	June 27, 2020						June 29, 20<br>19
	Earnings to<br> Common<br> Shareholders		Common Shares		EPS		Earnings to<br> Common<br> Shareholders		Common Shares		EPS
	(in thousands, except per share data)
As reported - basic	$	47,930		9,720	$	4.93	$	20,639		8,648	$	2.39
Add: effect of dilutive potential common shares
Share-based awards		—		138				—		118
Class B Common Stock		11,836		2,400				6,964		2,918
Net effect of unvested participating shares		4		—				2		—
Net income per common share - diluted	$	59,770		12,258	$	4.88	$	27,605		11,684	$	2.36
	Twenty-six<br> weeks ended
---	---	---	---	---	---	---	---	---	---	---	---	---
	June 27, 2020						June 29, 20<br>19
	Earnings to<br> Common<br> Shareholders		Common Shares		EPS		Earnings to<br> Common<br> Shareholders		Common Shares		EPS
	(in thousands, except per share data)
As reported - basic	$	61,612		9,572	$	6.44	$	38,161		8,627	$	4.42
Add: effect of dilutive potential common shares
Share-based awards		—		126				—		115
Class B Common Stock		16,237		2,523				12,908		2,918
Net effect of unvested participating shares		5		—				5		—
Net income per common share - diluted	$	77,854		12,221	$	6.37	$	51,074		11,660	$	4.38

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During the thirteen and twenty-six weeks ended June 27, 2020, weighted-average stock options to purchase approximately 23,000 and 16,000 shares of Class A Common Stock were outstanding but not included in computing dilutive income per common share because their effects were anti-dilutive. During the thirteen and twenty-six weeks ended June 29, 2019, weighted-average stock options to purchase approximately 10,000 and 6,000 shares of Class A Common Stock were outstanding but not included in computing dilutive income per common share because their effects were anti-dilutive. Additionally, performance-based stock options to purchase approximately 18,000 shares of Class A Common Stock were outstanding as of June 29, 2019, respectively, but not included in computing diluted income per common share because the performance criteria of these stock options were not met as of the end of the reporting period.

J.	Comprehensive Income or Loss

Comprehensive income or loss represents net income or loss, plus defined benefit plans liability adjustment, net of tax effect and foreign currency translation adjustment. The defined benefit plans liability and foreign currency translation adjustments for the interim periods ended June 27, 2020 and June 29, 2019 were not material.

K.	Commitments and Contingencies

Contract Obligations

The Company had outstanding total non-cancelable contract obligations of $225.1 million at June 27, 2020. These obligations are made up of advertising contracts of $62.6 million, equipment and machinery of $61.5 million, hops, barley and wheat totaling $52.3 million, ingredients of $35.8 million, and other commitments of $12.9 million.

The Company has entered into contracts for the supply of a portion of its hops requirements. These purchase contracts extend through crop year 2025 and specify both the quantities and prices, denominated in U.S. Dollars, Euros, New Zealand Dollars, and British Pounds, to which the Company is committed. Hops purchase commitments outstanding at June 27, 2020 totaled $31.0 million, based on the exchange rates on that date. The Company does not use forward currency exchange contracts and intends to purchase future hops using the exchange rate at the time of purchase.

The Company has entered into contracts for barley and wheat with three major suppliers. The contracts include crop year 2019 and 2020 and cover the Company’s barley, wheat, and malt requirements for 2020 and part of 2021. These purchase commitments outstanding at June 27, 2020 totaled $21.3 million.

Currently, the Company brews and packages approximately 60% of its volume at Company-owned breweries. In the normal course of its business, the Company has historically entered into various production arrangements with other brewing companies. Pursuant to these arrangements, the Company supplies raw materials to those brewing companies, and incurs conversion fees for labor at the time the liquid is produced and packaged.

During the second quarter of 2020, the Company amended an existing brewing services agreement to include an annual minimum commitment by the Company with a shortfall fee if the minimum is not met. The Company does not currently believe its ordered volumes will fall below the annual

minimum

commitments

. The amendment extended the contract through December 31, 2024 and grants the Company the right to extend the agreement beyond the December 31, 2024 termination date on an annual basis through December 31, 2035 at a $1 million annual renewal rate. The amendment required the Company to pay

million in the second quarter of 2020 for capital improvements at the third

party’s brewing facilities. As of June 27, 2020, the Company had prepaid brewing service fees of $6.4 million in prepaid expenses and other current assets and $22.8 million in other assets, long

term. The Company plans to expense the total amount of $29.2 million over the contract period ending December 31, 2024.

Subsequent to June 27, 2020, the Company entered into contracts for equipment and machinery of $12.3 million in order to increase production at Company-owned breweries.

The Company is in the process of assessing the impact the COVID-19 pandemic will have on its future commitments and contingencies but does not believe that the future commitments will be materially impacted.

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Litigation

The Company is not a party to any pending or threatened litigation, the outcome of which would be expected to have a material adverse effect upon its financial condition or the results of its operations. In general, while the Company believes it conducts its business appropriately in accordance with laws, regulations and industry guidelines, claims, whether or not meritorious, could be asserted against the Company that might adversely impact the Company’s results.

L.	Income <br>Taxes

As of June 27, 2020 and December 28, 2019, the Company had approximately $0.8 million and $0.8 million, respectively, of unrecognized income tax benefits.

The Company’s practice is to classify interest and penalties related to income tax matters in income tax expense. As of June 27, 2020 and December 28, 2019, the Company had $0.2 million and $0.1 million, respectively, accrued for interest and penalties recorded in other liabilities.

The Internal Revenue Service completed an examination of the 2015 consolidated corporate income tax return and issued a no change report in 2018. The Company’s state income tax returns remain subject to examination for three or four years depending on the state’s statute of limitations. The Company is not currently under any income tax audits as of June 27, 2020. In addition, the Company is generally obligated to report changes in taxable income arising from federal income tax audits.

The following table provides a summary of the income tax provision for the thirteen and twenty-six weeks ended June 27, 2020 and June 29, 2019:

	Thirteen weeks ended
	June 27,<br> 2020			June 29<br>,<br><br> 2019
	(in thousands)
Summary of income tax provision
Tax provision based on net income	$	20,699		$	10,499
Benefit of ASU <br>2016-09		(2,335	)		(253	)
Total income tax provision	$	18,364		$	10,246
	Twenty-six<br> weeks ended
---	---	---	---	---	---	---
	June 27,<br> 2020			June 29<br>,<br><br> 2019
	(in thousands)
Summary of income tax provision
Tax provision based on net income	$	25,704		$	18,408
Benefit of ASU <br>2016-09		(4,339	)		(2,028	)
Total income tax provision	$	21,365		$	16,380

The Company’s effective tax rate for the thirteen weeks ended June 27, 2020, decreased to 23.4% from 26.9% for the thirteen weeks ended June 29, 2019, primarily due to higher tax benefit from stock option activity recorded in accordance with ASU 2016-09. The Company’s effective tax rate for the twenty-six weeks ended June 27, 2020, decreased to 21.4% from 24.1% for the twenty-six weeks ended June 29, 2019, also primarily due to higher tax benefit from stock option activity recorded in accordance with ASU 2016-09.

M.	Revolving Line of Credit

In March 2018, the Company amended its $150.0 million revolving line of credit facility to extend the scheduled expiration date to March 31, 2023. On March 12, 2020, the Company borrowed $100.0 million of the available balance to provide flexibility and enhance its ability to address potential future uncertainties regarding the impact of the COVID-19 pandemic. The interest rate for the borrowings was 1.15% (LIBOR rate of 0.70% plus 0.45%). As of June 27, 2020, the Company had repaid the entire $100.0 million. As of June 27, 2020, the Company was not in violation of any of its financial covenants to the lender under the credit facility and the entire balance of $150.0 million on the line of credit was available to the Company for future borrowing.

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N.	Fair Value Measures

The Company defines fair value as the price that would be received to sell an asset or be paid to transfer a liability in an orderly transaction between market participants at the measurement date. The Company applies the following fair value hierarchy, which prioritizes the inputs used to measure fair value into three levels and bases the categorization within the hierarchy upon the lowest level of input that is available and significant to the fair value measurement. The hierarchy gives the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (Level 1 measurements) and the lowest priority to unobservable inputs (Level 3 measurements).

•	Level 1 — Level 1 inputs are quoted prices (unadjusted) in active markets for identical assets or liabilities that the reporting entity has the ability to access at the measurement date.
•	Level 2 — Level 2 inputs are inputs other than quoted prices included within Level 1 that are observable for the asset or liability, either directly or indirectly. If the asset or liability has a specified (contractual) term, a Level 2 input must be observable for substantially the full term of the asset or liability.
---	---
•	Level 3 — Level 3 inputs are unobservable inputs for the asset or liability in which there is little, if any, market activity for the asset or liability at the measurement date.
---	---

The Company’s money market funds are measured at fair value on a recurring basis (at least quarterly) and are classified within Level 1 of the fair value hierarchy because they are valued using quoted market prices. The money market funds are invested substantially in United States Treasury and government securities. The Company does not adjust the quoted market price for such financial instruments. Cash, receivables and payables are carried

at their cost, which approximates fair value, because of their short-term nature.

At June 27, 2020 and December 28, 2019, the Company had money market funds with a “Triple A” rated money market fund. The Company considers the “Triple A” rated money market fund to be a large, highly-rated investment-grade institution. As of June 27, 2020 and December 28, 2019, the Company’s cash and cash equivalents balance was $86.7 million and $36.7 million, respectively, including money market funds amounting to $83.0 million and $29.5 million, respectively.

O.	Common Stock and Stock-Based Compensation

Option Activity

Information related to stock options under the Restated Employee Equity Incentive Plan and the Stock Option Plan for Non-Employee Directors is summarized as follows:

			Weighted-Average<br> Exercise Price			Aggregate Intrinsic<br> Value<br> <br>(in thousands)
Outstanding at December 28, 2019	315,678		$	186.53
Granted	25,870			383.22
Forfeited	(2,595	)		241.84
Expired	—			—
Exercised	(57,926	)		120.81
Outstanding at June 27, 2020	281,027		$	217.67	6.14	$	97,280
Exercisable at June 27, 2020	92,818		$	185.56	5.11	$	35,110
Vested and expected to vest at<br> June 27, 2020	256,784		$	216.12	6.09	$	89,287

Of the total options outstanding at June 27, 2020,

40,000 shares were performance-based options for which the performance criteria had yet to be achieved.

On January 31, 2020, the Company granted options to purchase an aggregate of 978 shares of the Company’s Class A Common Stock to the Company’s newly appointed non-employee Director. These options have a weighted average fair value of $146.87 per share, of which all shares vested immediately.

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On March 1, 2020, the Company granted options to purchase an aggregate of 14,962 shares of the Company’s Class A Common Stock to senior management with a weighted average fair value of $142.25 per share, of which all shares relate to performance-based stock options.

On March 2, 2020, the Company granted options to purchase an aggregate of 7,030 shares of the Company’s Class A Common Stock to the Company’s newly appointed Chief People Officer with a weighted average fair value of $142.23 per share, of which all shares relate to performance-based stock options.

On May 14, 2020, the Company granted options to purchase an aggregate of 2,900 shares of the Company’s Class A Common Stock to the Company’s non-employee Directors. These options have a weighted average fair value of $198.14 per share. All of the options vested immediately on the date of the grant.

Weighted average assumptions used to estimate fair values of stock options on the date of grants are as follows:


Expected Volatility	32.6	%
Risk-free interest rate	1.09	%
Expected Dividends	0.0	%
Exercise factor	2.12 times
Discount for post-vesting restrictions	0.0	%

Non-Vested Shares Activity

The following table summarizes vesting activities of shares issued under the investment share program and restricted stock awards:

			Weighted Average Fair Value
Non-vested<br> at December 28, 2019	122,142		$	213.52
Granted	40,316			325.12
Vested	(45,169	)		213.12
Forfeited	(3,318	)		241.05
Non-vested<br> at June 27, 2020	113,971		$	252.36

Of the total shares outstanding at June 27, 2020, 3,000 shares were performance-based shares for which the performance criteria had yet to be achieved.

On March 1, 2020, the Company granted 15,011 shares of restricted stock units to certain officers, senior managers and key employees, of which all shares vest ratably over service periods of four years. Additionally on March 1, 2020, the Company granted a combined 13,482 shares of restricted stock units to select senior management employees with various service and performance based vesting conditions. On March 1, 2020, employees elected to purchase 9,127 shares under the Company’s investment share program. The weighted average fair value of the restricted stock units and investment shares, which are sold to employees at discount under its investment share program, was $370.79 and $169.43 per share, respectively.

On March 2, 2020 the Company granted its newly appointed Chief People Officer 2,696 shares of restricted stock units with a weighted-average fair value of $370.79 per share with service based vesting through 2024.

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Stock-Based Compensation

The following table provides information regarding stock-based compensation expense included in operating expenses in the accompanying consolidated statements of comprehensive income:

	Thirteen weeks ended				Twenty-six<br> weeks ended
	June 27,<br> <br>2020		June 29,<br> <br>2019		June 27,<br> <br>2020		June 29,<br> <br>2019
	(in thousands)				(in thousands)
Amounts included in advertising, promotional and selling expenses	$	1,147	$	1,121	$	1,852	$	1,598
Amounts included in general and administrative expenses		3,390		2,624		5,251		4,212
Total stock-based compensation expense	$	4,537	$	3,745	$	7,103	$	5,810
P.	Employee Retirement Plans
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The Company has one company-sponsored defined benefit pension plan that covers certain of its union employees. It was established in 1991 and is open to all union employees who are covered by the Company’s collective bargaining agreement with Teamsters Local Union No. 1199 (“Local Union 1199”). As of December 28, 2019, the fair value of the plan assets was $3.9 million and the benefit obligation was $6.7 million. On April 21, 2019, the Company reached an agreement with the Local Union 1199 to terminate the Local Union No. 1199 Pension Plan effective January 1, 2020 through either lump sum payments or the purchase of third

party annuities. On May 28, 2020, the Company received a positive determination letter for the termination on the plan from the IRS. In the fourth quarter of 2020 the Company expects to complete the termination of the plan and record an expense of approximately $2.3 million as a result of the termination.

Q.	Related Party Transactions

In connection with the Dogfish Head Transaction, the Company has entered into a lease with the Dogfish Head founders and other owners of buildings used in certain of the Company’s restaurant operations. The lease is for ten years with renewal options. The total payments due under the initial ten year term is $3.6 million. Total related party expense recognized for the thirteen and twenty-six weeks ended June 27, 2020 was approximately $91,000 and $182,000, respectively. Additionally, the Company incurred expenses of less than $10,000 to various other suppliers affiliated with the Dogfish Head founders.

R.	Subsequent Events

As disclosed in Note K, subsequent to June 27, 2020, the Company entered into contracts for machinery and equipment to increase capacity in Company-owned breweries.

The Company evaluated subsequent events occurring after the balance sheet date, June 27, 2020, and concluded that there were no other events of which management was aware that occurred after the balance sheet date that would require any adjustment to or disclosure in the accompanying consolidated financial statements.

Item 2.	MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS

The following is a discussion of the significant factors affecting the consolidated operating results, financial condition and liquidity and cash flows of the Company for the thirteen and twenty-six week periods ended June 27, 2020, as compared to the thirteen and twenty-six week periods ended June 29, 2019. This discussion should be read in conjunction with the Management’s Discussion and Analysis of Financial Condition and Results of Operations, and the Consolidated Financial Statements of the Company and Notes thereto included in the Company’s Annual Report on Form 10-K for the fiscal year ended December 28, 2019.

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RESULTS OF OPERATIONS

Thirteen Weeks Ended June 27, 2020 compared to Thirteen Weeks Ended June 29, 2019

	Thirteen Weeks Ended
	(in thousands)
	June 27,									June 29,							Amount						Per barrel
	2020									2019							change			% change			change
Barrels sold					1,921								1,374					547			39.8	%
							% of net							% of net
				Per barrel			revenue					Per barrel		revenue
Net revenue	$	452,138		$	235.34			100.0	%	$	318,407	$	231.68		100.0	%	$	133,731			42.0	%	$	3.66
Cost of goods		242,514			126.23			53.6	%		159,405		115.99		50.1	%		83,109			52.1	%		10.24
Gross profit		209,624			109.11			46.4	%		159,002		115.69		49.9	%		50,622			31.8	%		(6.58	)
Advertising, promotional and selling expenses		100,336			52.23			22.2	%		94,079		68.45		29.5	%		6,257			6.7	%		(16.22	)
General and administrative expenses		29,685			15.45			6.6	%		26,748		19.46		8.4	%		2,937			11.0	%		(4.01	)
Impairment of assets		834			0.43			0.2	%		243		0.18		0.1	%		591			0.0	%		0.25
Total operating expenses		130,855			68.11			28.9	%		121,070		88.09		38.0	%		9,785			8.1	%		(19.98	)
Operating income		78,769			41.00			17.4	%		37,932		27.60		11.9	%		40,837			107.7	%		13.40
Other (expense) income, net		(264	)		(0.14	)		-0.1	%		170		0.12		0.1	%		(434	)		-255.3	%		(0.26	)
Income before income tax expense		78,505			40.86			17.4	%		38,102		27.72		12.0	%		40,403			106.0	%		13.14
Income tax expense		18,364			9.56			4.1	%		10,246		7.46		3.2	%		8,118			79.2	%		2.10
Net income	$	60,141		$	31.30			13.3	%	$	27,856	$	20.27		8.7	%	$	32,285			115.9	%	$	11.03

Net revenue. Net revenue increased by $133.7 million, or 42.0%, to $452.1 million for the thirteen weeks ended June 27, 2020, as compared to $318.4 million for the thirteen weeks ended June 29, 2019, primarily as a result of an increase in shipments.

Volume. Total shipment volume increased by 39.8% to 1,921,000 barrels for the thirteen weeks ended June 27, 2020, as compared to 1,374,000 barrels for the thirteen weeks ended June 29, 2019, primarily due to

increases in shipments of Truly Hard Seltzer and Twisted Tea brand products and the addition of Dogfish Head brand products, partially offset by decreases in Samuel Adams and Angry Orchard and brand products.

Depletions, or sales by distributors to retailers, of the Company’s products for the thirteen weeks ended June 27, 2020 increased by approximately 46% compared to the thirteen weeks ended June 29, 2019, primarily due to increases in depletions of Truly Hard Seltzer and Twisted Tea brand products and the addition of Dogfish Head brand products, partially offset by decreases in Samuel Adams and Angry Orchard brand products.

Net revenue per barrel. Net revenue per barrel increased by 1.6% to $235.34 per barrel for the thirteen weeks ended June 27, 2020, as compared to $231.68 per barrel for the comparable period in 2019, primarily due to price increases and package mix.

Cost of goods sold. Cost of goods sold was $126.23 per barrel for the thirteen weeks ended June 27, 2020, as compared to $115.99 per barrel for the thirteen weeks ended June 29, 2019. The 2020 increase in cost of goods sold of $10.24 per barrel was primarily the result of higher processing costs due to increased production at third-party breweries, partially offset by cost saving initiatives at the Company-owned breweries.

Gross profit. Gross profit was $109.11 per barrel for the thirteen weeks ended June 27, 2020, as compared to $115.69 per barrel for the thirteen weeks ended June 29, 2019. The decrease in gross profit per barrel of $6.58 was the result of an increase in cost of goods sold per barrel, partially offset by an increase in net revenue per barrel.

The Company includes freight charges related to the movement of finished goods from its manufacturing locations to distributor locations in its advertising, promotional and selling expense line item. As such, the Company’s gross margins may not be comparable to those of other entities that classify costs related to distribution differently.

Advertising, promotional and selling. Advertising, promotional and selling expenses increased by $6.3 million, or 6.7%, to $100.4 million for the thirteen weeks ended June 27, 2020, as compared to $94.1 million for the thirteen weeks ended June 29, 2019. The increase was primarily due to increases in salaries and benefits costs, increased brand investments in media and production, the addition of Dogfish Head brand-related expenses beginning July 3, 2019, and increased freight to distributors due to higher volumes partially offset by decreased investments in local marketing and national promotions due to timing of these costs compared to the prior year.

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Advertising, promotional and selling expenses were 22.2% of net revenue, or $52.23 per barrel, for the thirteen weeks ended June 27, 2020, as compared to 29.5% of net revenue, or $68.45 per barrel, for the thirteen weeks ended June 29, 2019. This decrease per barrel is primarily due to shipments growing at a higher rate than advertising, promotional and selling expenses. The Company invests in advertising and promotional campaigns that it believes will be effective, but there is no guarantee that such investments will generate sales growth.

The Company conducts certain advertising and promotional activities in its distributors’ markets, and the distributors make contributions to the Company for such efforts. These amounts are included in the Company’s statements of comprehensive income as reductions to advertising, promotional and selling expenses. Historically, contributions from distributors for advertising and promotional activities have amounted to between 2% and 3% of net sales. The Company may adjust its promotional efforts in the distributors’ markets if changes occur in these promotional contribution arrangements, depending on industry and market conditions.

General and administrative. General and administrative expenses increased by $2.9 million, or 11.0%, to $29.7 million for the thirteen weeks ended June 27, 2020, as compared to $26.7 million for the thirteen weeks ended June 29, 2019. The increase was primarily due to increases in salaries and benefits costs and the addition of Dogfish Head general and administrative expenses beginning July 3, 2019, partially offset by one-time Dogfish Head transaction-related fees of $1.5 million that were incurred in the second quarter of 2019.

Impairment of assets. Impairment of long-lived assets increased $0.6 million from the second quarter of 2019, primarily due write-downs of equipment at Company-owned breweries.

I ncome tax expense. During the thirteen weeks ended June 27, 2020, the Company recorded a net income tax expense of $18.4 million which consists of $20.7 million income tax expenses partially offset by a $2.3 million tax benefit related to stock option exercises in accordance with ASU 2016-09. The Company’s effective tax rate for the thirteen weeks ended June 27, 2020, excluding the impact of ASU 2016-09, decreased to 26.4% from 27.6% for the thirteen weeks ended June 29, 2019, primarily due to a decrease in non-deductible officer compensation.

Twenty-Six Weeks Ended June 27, 2020 compared to Twenty-Six Weeks Ended June 29, 2019

	Twenty-Six<br> Weeks Ended
	(in thousands)
	June 27,									June 29,							Amount						Per barrel
	2020									2019							change			% change			change
Barrels sold					3,345								2,451					894			36.5	%
							% of net							% of net
				Per barrel			revenue					Per barrel		revenue
Net revenue	$	782,703		$	234.02			100.0	%	$	570,058	$	232.60		100.0	%	$	212,645			37.3	%	$	1.42
Cost of goods		425,106			127.10			54.3	%		286,516		116.90		50.3	%		138,590			48.4	%		10.20
Gross profit		357,597			106.92			45.7	%		283,542		115.69		49.7	%		74,055			26.1	%		(8.77	)
Advertising, promotional and selling expenses		198,227			59.27			25.3	%		165,802		67.65		29.1	%		32,425			19.6	%		(8.38	)
General and administrative expenses		56,714			16.96			7.2	%		50,122		20.45		8.8	%		6,592			13.2	%		(3.49	)
Impairment of assets		2,355			0.70			0.3	%		243		0.10		0.0	%		2,112			869.1	%		0.60
Total operating expenses		257,296			76.93			32.9	%		216,167		88.20		37.9	%		41,129			19.0	%		(11.27	)
Operating income		100,301			29.99			12.8	%		67,375		27.49		11.8	%		32,926			48.9	%		2.50
Other (expense) income, net		(561	)		(0.17	)		-0.1	%		555		0.23		0.1	%		(1,116	)		-201.1	%		(0.40	)
Income before income tax expense		99,740			29.82			12.7	%		67,930		27.72		11.9	%		31,810			46.8	%		2.10
Income tax expense		21,365			6.39			2.7	%		16,380		6.68		2.9	%		4,985			30.4	%		(0.29	)
Net income	$	78,375		$	23.43			10.0	%	$	51,550	$	21.03		9.0	%	$	26,825			52.0	%	$	2.40

Net revenue. Net revenue increased by $212.6 million, or 37.3%, to $782.7 million for the twenty-six weeks ended June 27, 2020, as compared to $570.1 million for the twenty-six weeks ended June 29, 2019, primarily as a result of an increase in shipments, partially offset by estimated keg returns from distributors and retailers related to COVID-19 of $5.8 million.

Volume. Total shipment volume increased by 36.5% to 3,345,000 barrels for the twenty-six weeks ended June 27, 2020, as compared to 2,451,000 barrels for the twenty-six weeks ended June 29, 2019, primarily due to

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Depletions, or sales by distributors to retailers, of the Company’s products for the twenty-six weeks ended June 27, 2020 increased by approximately 43% compared to the twenty-six weeks ended June 29, 2019, primarily due to increases in depletions of Truly Hard Seltzer and Twisted Tea brand products and the addition of Dogfish Head brand products, partially offset by decreases in Samuel Adams and Angry Orchard brand products.

Net revenue per barrel. Net revenue per barrel increased by 0.6% to $234.02 per barrel for the twenty-six weeks ended June 27, 2020, as compared to $232.60 per barrel for the comparable period in 2019, primarily due to price increases and package mix, partially offset by estimated keg returns from distributors and retailers related to COVID-19 of $5.8 million.

Cost of goods sold. Cost of goods sold was $127.10 per barrel for the twenty-six weeks ended June 27, 2020, as compared to $116.90 per barrel for the twenty-six weeks ended June 29, 2019. The 2020 increase in cost of goods sold of $10.20 per barrel was primarily the result of higher processing costs due to increased production at third-party breweries and higher processing costs and finished goods keg inventory write-offs at Company-owned breweries of which $5.6 million was direct costs related to COVID-19, partially offset by cost saving initiatives at Company-owned breweries.

Gross profit. Gross profit was $106.92 per barrel for the twenty-six weeks ended June 27, 2020, as compared to $115.69 per barrel for the twenty-six weeks ended June 29, 2019. The decrease in gross profit per barrel of $8.77 was the result of an increase in cost of goods sold per barrel, partially offset by an increase in net revenue per barrel.

Advertising, promotional and selling. Advertising, promotional and selling expenses increased by $32.4 million, or 19.6%, to $198.2 million for the twenty-six weeks ended June 27, 2020, as compared to $165.8 million for the twenty-six weeks ended June 29, 2019. The increase was primarily due to increased investments in media and production, higher salaries and benefits costs, the addition of Dogfish Head brand-related expenses beginning July 3, 2019, and increased freight to distributors due to higher volumes.

Advertising, promotional and selling expenses were 25.3% of net revenue, or $59.27 per barrel, for the twenty-six weeks ended June 27, 2020, as compared to 29.1% of net revenue, or $67.65 per barrel, for the twenty-six weeks ended June 29, 2019. This decrease per barrel is primarily due to shipments growing at a higher rate than advertising, promotional and selling expenses. The Company invests in advertising and promotional campaigns that it believes will be effective, but there is no guarantee that such investments will generate sales growth.

General and administrative. General and administrative expenses increased by $6.6 million, or 13.2%, to $56.7 million for the twenty-six weeks ended June 27, 2020, as compared to $50.1 million for the twenty-six weeks ended June 29, 2019. The increase was primarily due to increases in salaries and benefits costs and the addition of Dogfish Head general and administrative expenses beginning July 3, 2019, partially offset by one-time Dogfish Head transaction-related fees of $1.5 million incurred in the second quarter of 2019.

Impairment of assets. Impairment of long-lived assets increased $2.1 million from the first half of 2019, primarily due write-downs of equipment at Company-owned breweries.

I ncome tax expense. During the twenty-six weeks ended June 27, 2020, the Company recorded a net income tax expense of $21.4 million which consists of $25.7 million income tax expenses partially offset by a $4.3 million tax benefit related to stock option exercises in accordance with ASU 2016-09. The Company’s effective tax rate for the twenty-six weeks ended June 27, 2020, excluding the impact of ASU 2016-09, decreased to 25.8% from 27.1% for the twenty-six weeks ended June 29, 2019, primarily due to one-time state tax benefits related to capital investments.

LIQUIDITY AND CAPITAL RESOURCES

Cash increased to $86.7 million as of June 27, 2020 from $36.7 million as of December 28, 2019, reflecting cash provided by operating activities, partially offset by purchases of property, plant and equipment.

Cash provided by operating activities consists of net income, adjusted for certain non-cash items, such as depreciation and amortization, stock-based compensation expense, other non-cash items included in operating results, and changes in operating assets and liabilities, such as accounts receivable, inventory, accounts payable and accrued expenses.

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Cash provided by operating activities for the twenty-six weeks ended June 27, 2020 was $104.0 million and primarily consisted of net income of $78.4 million and non-cash items of $58.5 million, partially offset by a net increase in operating assets and liabilities of $32.9 million. Cash provided by operating activities for the twenty-six weeks ended June 29, 2019 was $55.5 million and primarily consisted of net income of $51.6 million and non-cash items of $40.3 million, partially offset by a net increase in operating assets and liabilities of $36.3 million.

The Company used $59.8 million in investing activities during the twenty-six weeks ended June 27, 2020, as compared to $203.0 million during the twenty-six weeks ended June 29, 2019. The decrease reflects the 2019 Dogfish Head transaction cash outflow. Investing activities primarily consisted of capital investments made mostly in the Company’s breweries to drive efficiencies and cost reductions, and support product innovation and future growth.

Cash provided by financing activities was $5.8 million during the twenty-six weeks ended June 27, 2020, as compared to $42.1 million during the twenty-six weeks ended June 29, 2019. The $36.3 million decrease in cash provided by financing activities in 2020 from 2019 is primarily due to lower net borrowings on the Company’s line of credit within the period.

During the twenty-six weeks ended June 27, 2020 and the period from June 28, 2020 through July 17, 2020 the Company did not repurchase any shares of its Class A Common Stock. As of July 17, 2020, the Company had repurchased a cumulative total of approximately 13.8 million shares of its Class A Common Stock for an aggregate purchase price of $840.7 million and had approximately $90.3 million remaining on the $931.0 million stock repurchase expenditure limit set by the Board of Directors.

The Company expects that its cash balance as of June 27, 2020 of $86.7 million, along with future operating cash flow and the unused balance of the Company’s line of credit of $150.0 million, will be sufficient to fund future cash requirements. The Company’s $150.0 million credit facility has a term not scheduled to expire until March 31, 2023. As of the date of this filing, the Company was not in violation of any of its covenants to the lender under the credit facility.

2020 Outlook

Year-to-date depletions through the twenty-eight weeks ended July 11, 2020 are estimated to have increased approximately 42% from the comparable period in 2019. Excluding the Dogfish head impact, depletions increased 37%.

The Company is currently estimating 2020 depletions and shipments growth of between 27% and 35%, of which between 1% and 2% is due to the addition of Dogfish Head. The Company is targeting national price increases of between 1% and 2%. Full-year 2020 gross margins are currently expected to be between 46% and 48%. The Company intends to increase full-year 2020 advertising, promotional and selling expenses by between $70 million and $80 million. This does not include any changes in freight costs for the shipment of products to Distributors. The Company intends to increase its investment in its brands in 2020, commensurate with the opportunities for growth that it sees, but there is no guarantee that such increased investments will result in increased volumes.

The Company currently projects Non-GAAP earnings per diluted share, which excludes the impact of ASU 2016-09, for 2020 of between $11.70 and $12.70, but actual results could vary significantly from this target. The Company estimates a full-year 2020 Non-GAAP effective tax rate of approximately 26%, which excludes the impact of ASU 2016-09.

Non-GAAP earnings per diluted share and Non-GAAP effective tax rate are not defined terms under U.S. generally accepted accounting principles (“GAAP”). These Non-GAAP measures should not be considered in isolation or as a substitute for diluted earnings per share and effective tax rate data prepared in accordance with GAAP, and may not be comparable to calculations of similarly titled measures by other companies. Management believes these Non-GAAP measures provide meaningful and useful information to investors and analysts regarding our outlook and facilitate period to period comparisons of our forecasted financial performance. Non-GAAP earnings per diluted share and Non-GAAP effective tax rate exclude the potential impact of ASU 2016-09, which could be significant and will depend largely upon unpredictable future events outside the Company’s control, including the timing and value realized upon exercise of stock options versus the fair value of those options when granted. Therefore, because of the uncertainty and variability of the impact of ASU 2016-09, the Company is unable to provide, without unreasonable effort, a reconciliation of these Non-GAAP measures on a forward-looking basis.

The Company is continuing to evaluate 2020 capital expenditures. Its current estimates are between $180 million and $200 million, consisting mostly of investments in the Company’s breweries and taprooms. The actual total amount spent on 2020 capital expenditures may well be different from these estimates.

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THE POTENTIAL IMPACT OF KNOWN FACTS, COMMITMENTS, EVENTS AND UNCERTAINTIES

Off-balance Sheet Arrangements

At June 27, 2020, the Company did not have off-balance sheet arrangements as defined in Item 303(a)(4)(ii) of Regulation S-K.

Contractual Obligations

There were no material changes outside of the ordinary course of the Company’s business to contractual obligations during the three-month period ended June 27, 2020.

Critical Accounting Policies

There were no material changes to the Company’s critical accounting policies during the three-month period ended June 27, 2020.

FORWARD-LOOKING STATEMENTS

In this Quarterly Report on Form 10-Q and in other documents incorporated herein, as well as in oral statements made by the Company, statements that are prefaced with the words “may,” “will,” “expect,” “anticipate,” “continue,” “estimate,” “project,” “intend,” “designed” and similar expressions, are intended to identify forward-looking statements regarding events, conditions, and financial trends that may affect the Company’s future plans of operations, business strategy, results of operations and financial position. These statements are based on the Company’s current expectations and estimates as to prospective events and circumstances about which the Company can give no firm assurance. Further, any forward-looking statement speaks only as of the date on which such statement is made, and the Company undertakes no obligation to update any forward-looking statement to reflect subsequent events or circumstances. Forward-looking statements should not be relied upon as a prediction of actual future financial condition or results. These forward-looking statements, like any forward-looking statements, involve risks and uncertainties that could cause actual results to differ materially from those projected or anticipated. Such risks and uncertainties include the factors set forth below in addition to the other information set forth in this Quarterly Report on Form 10-Q and in the section titled “Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 28, 2019.

Item 3.	QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK

Since December 28, 2019, there have been no significant changes in the Company’s exposures to interest rate or foreign currency rate fluctuations. The Company currently does not enter into derivatives or other market risk sensitive instruments for the purpose of hedging or for trading purposes.

Item 4.	CONTROLS AND PROCEDURES

As of June 27, 2020, the Company conducted an evaluation under the supervision and with the participation of the Company’s management, including the Company’s Chief Executive Officer and Chief Financial Officer (its principal executive officer and principal financial officer, respectively) regarding the effectiveness of the design and operation of the Company’s disclosure controls and procedures as defined in Rule 13a-15(e) and 15d-15(e) of the Securities Exchange Act of 1934 (the “Exchange Act”). Based upon that evaluation, the Chief Executive Officer and Chief Financial Officer concluded that the Company’s disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) were effective to ensure that information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the requisite time periods and that such disclosure controls and procedures were effective to ensure that information required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is accumulated and communicated to its management, including its principal executive and principal financial officers, or persons performing similar functions, as appropriate to allow timely decisions regarding required disclosure.

As a result of the COVID-19 pandemic, certain employees of the Company began working remotely in March 2020 but these changes to the working environment did not have a material effect on the Company’s internal control over financial reporting. There was no other change in the Company’s internal control over financial reporting that occurred during the twenty-six weeks ended June 27, 2020 that has materially affected, or is reasonably likely to materially affect, the Company’s internal control over financial reporting.

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PART II. OTHER INFORMATION

Item 1.	LEGAL PROCEEDINGS

During the twenty-six weeks ended June 27, 2020, there were no material changes to the disclosure made in the Company’s Annual Report on Form 10-K for the year ended December 28, 2019.

Item 1A.	RISK FACTORS

In addition to the other information set forth in this report, careful consideration should be given to the factors discussed in Part I, “Item 1A. Risk Factors” in the Company’s Annual Report on Form 10-K for the year ended December 28, 2019, which could materially affect the Company’s business, financial condition or future results. The risks described in the Company’s Annual Report on Form 10-K are not the only risks facing the Company. Additional risks and uncertainties not currently known to the Company or that it currently deems to be immaterial also may materially adversely affect its business, financial condition and/or operating results. There has been no material change in the risk factors described in the Company’s Annual Report on Form 10-K for the year ended December 28, 2019, with the exception of the addition of the following risk factor:

The Global COVID-19 Pandemic Has Disrupted the Company’s Business and the Company’s Financial Condition and Operating Results Have Been and Are Expected To Continue to be Adversely Affected by the Outbreak and Its Effects.

The Company’s operations and business have been negatively affected and could continue to be materially and adversely affected by the COVID-19 pandemic and related weak, or weakening of, economic or other negative conditions, particularly in the United States where the Company derives most of its revenue and profit, but also in Europe, where some of the Company’s ingredient suppliers are located. National, state and local governments have responded to the COVID-19 pandemic in a variety of ways, including, without limitation, by declaring states of emergency, restricting people from gathering in groups or interacting within a certain physical distance (i.e., social distancing), and in certain cases, ordering businesses to close or limit operations or people to stay at home. Although the Company has been permitted to continue to operate its breweries in all of the jurisdictions in which it operates, there is no assurance that the Company will be permitted to operate these facilities under every future government order or other restriction and in every location or that the third-party breweries on which the Company relies for production will similarly be permitted to continue to operate. In particular, any limitations on, or closures of, the Company’s Pennsylvania, Cincinnati or Milton breweries or its third-party breweries, could have a material adverse impact on the Company’s ability to manufacture products and service customers and could have a material adverse impact on the Company’s business, financial condition and results of operations.

During the first half of fiscal 2020, the principal impacts of the global COVID-19 pandemic were a significant reduction in keg demand from the on-premise channel and higher labor and safety related costs at Company-owned breweries. The Company expects to continue to be impacted as the situation remains dynamic and subject to rapid and possibly material change. Continued or additional disruptions to the Company’s business and potential associated impacts to the Company’s financial condition and results of operations include, but are not limited to:

•	reduced demand for the Company’s products, due to adverse and uncertain economic conditions, such as increased unemployment, a prolonged downturn in economic growth and other financial hardships, or a decline in consumer confidence, as a result of health concerns;
•	unpredictable drinker behaviors and reduced demand for the Company’s products, due to <br>on-premise<br> closures, government quarantines and other restrictions on social gatherings;
---	---
•	inability to manufacture and ship the Company’s products in quantities necessary to meet drinker demand and achieve planned shipment and depletion targets due to disruptions at the Company-owned breweries and third-party breweries caused by:
---	---
•	the Company’s inability to maintain a sufficient workforce at Company-owned breweries due to the health-related effects of <br>COVID-19<br> and similar staffing issues at third-party breweries;
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•	disruptions at the Company-owned breweries and third-party breweries caused by an inability to maintain a sufficient quantity of essential supplies, such as ingredients and packaging materials, and maintain logistics and other manufacturing and supply chain capabilities necessary for the manufacture and distribution of the Company’s products;
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•	failure of third parties on which the Company relies, including the Company’s inventory suppliers, third-party breweries, distributors, and logistics and transportation providers, to continue to meet on a timely basis their obligations to the Company, which may be caused by their own financial or operational difficulties;
•	potential incremental costs associated with mitigating the effects of the pandemic on the Company’s operations, including increased labor, freight and logistics costs and other expenses; or
---	---
•	significant changes in the conditions in markets in which the Company produces, sells or distributes Company products, including prolonged or additional quarantines, governmental and regulatory actions, closures or other restrictions that limit or close the Company’s operating and manufacturing facilities, restrict the ability of the Company’s employees to perform necessary business functions, restrict or prevent consumers access to the Company products, or otherwise prevent the Company’s third-parties from sufficiently staffing operations, including operations necessary for the production, distribution, sale and support of Company products.
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These impacts could place limitations on the Company’s ability to operate effectively and could have a material and adverse effect on the Company’s operations, financial condition and operating results. The Company has implemented policies and procedures at its Company-owned breweries to address potential risks, including entrance screening and temperature checks, face mask requirements, reorganizing work to increase social distancing between and among shifts, and adding two hours of workspace cleaning per shift. As the situation continues to evolve and more information and guidance becomes available, the Company may adjust its current policies and procedures, so as to address the rapidly changing variables related to the pandemic. Additional impacts may arise, of which the Company is not currently aware. The nature and extent of such impacts will depend on future developments, which are highly uncertain and cannot be predicted.

Item 2.	UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS

As of July 17, 2020, the Company had repurchased a cumulative total of approximately 13.8 million shares of its Class A Common Stock for an aggregate purchase price of $840.7 million and had $90.3 million remaining on the $931.0 million share buyback expenditure limit set by the Board of Directors. During the twenty-six weeks ended June 27, 2020, the Company did not repurchase any shares of its Class A Common Stock under the previously announced repurchase program.

During the twenty-six weeks ended June 27, 2020, the Company repurchased 315 shares of its Class A Common Stock, of which all represent repurchases of unvested investment shares issued under the Investment Share Program of the Company’s Employee Equity Incentive Plan, as illustrated in the table below:

			Average
	Total Number of Shares		Price Paid		Total Number of Shares Purchased as Part of		Approximate Dollar Value of Shares that May Yet be
Period	Purchased		per Share		Publicly Announced Plans or Programs		Purchased Under the Plans or Programs
December 29, 2020 to February 1, 2020		167	$	132.37		—	$	90,335
February 2, 2020 to February 29, 2020		—		—		—		90,335
March 1, 2020 to March 28, 2020		58		105.56		—		90,335
March 29, 2020 to May 2, 2020		59		145.01		—		90,335
May 3, 2020 to May 30, 2020		—		—		—		90,335
May 31, 2020 to June 27, 2020		31		187.54		—		90,335
Total		315	$	135.23		—		90,335

As of July 17, 2020, the Company had 9.9 million shares of Class A Common Stock outstanding and 2.3 million shares of Class B Common Stock outstanding.

Item 3.	DEFAULTS UPON SENIOR SECURITIES

Not Applicable

Item 4.	MINE SAFETY DISCLOSURES

Not Applicable

Item 5.	OTHER INFORMATION

Not Applicable

Table of Contents

Item 6.	EXHIBITS
Exhibit<br> <br>No.	Title
---	---
**10.1	Registration Rights Agreement with the Stockholders named therein, dated July 3, 2019 (incorporated by reference to Exhibit 10.1 to the Company’s Form 10-Q for the period ended June 29, 2019, filed on July 25, 2019).
**10.2	Indemnification Agreement with the Dogfish Head Founders, dated July 3, 2019 (incorporated by reference to Exhibit 10.2 to the Company’s Form 10-Q for the period ended June 29, 2019, filed on July 25, 2019).
**10.3	Employment Agreement with Sam A. Calagione III, Dogfish Head Brewer and Founder, dated July 3, 2019 (incorporated by reference to Exhibit 10.3 to the Company’s Form 10-Q for the period ended June 29, 2019, filed on July 25, 2019).
**10.4	Coworker Agreement with George Pastrana, President – Dogfish Head, dated July 3, 2019 (incorporated by reference to Exhibit 10.4 to the Company’s Form 10-Q for the period ended June 29, 2019, filed on July 25, 2019).
**10.5	Offer Letter to Lesya Lysyj, Chief Marketing Officer, dated March 21, 2019 (incorporated by reference to Exhibit 10.5 to the Company’s Form 10-Q for the period ended June 29, 2019, filed on July 25, 2019).
**10.6	Offer Letter to Carolyn O’Boyle, Chief People Officer, dated February 7, 2020.
*31.1	Certification of the President and Chief Executive Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
*31.2	Certification of the Chief Financial Officer pursuant to Rule 13a-14(a) under the Securities Exchange Act of 1934, as adopted pursuant to Section 302 of the Sarbanes-Oxley Act of 2002
*32.1	Certification of the President and Chief Executive Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
*32.2	Certification of the Chief Financial Officer pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002
*101.INS	XBRL Instance Document – the instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document
*101.SCH	XBRL Taxonomy Extension Schema Document
*101.CAL	XBRL Taxonomy Calculation Linkbase Document
*101.LAB	XBRL Taxonomy Label Linkbase Document
*101.PRE	XBRL Taxonomy Presentation Linkbase Document
*101.DEF	XBRL Definition Linkbase Document
*104	The cover page from this Quarterly Report on Form <br>10-Q<br> for the quarter ended June 27, 2020, formatted in Inline XBRL (formatted as Inline XBRL and contained in Exhibit 101).
*	Filed with this report
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**	Designates management contract or compensatory plan or arrangement
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Table of Contents

SIGNATURES

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this Form 10-Q to be signed on its behalf by the undersigned thereunto duly authorized.

	THE BOSTON BEER COMPANY, INC.
	(Registrant)
Date: July 23, 2020	/s/ David A. Burwick
	David A. Burwick
	President and Chief Executive Officer
	(principal executive officer)
Date: July 23, 2020	/s/ Frank H. Smalla
	Frank H. Smalla
	Chief Financial Officer
	(principal financial officer)

EX-10.6

Exhibit 10.6

February 7, 2020

Carolyn O’Boyle

36 Pine St.

Wellesley, Massachusetts 02481

Dear Carolyn,

Congratulations and welcome to The Boston Beer Company! We’re very excited to have you on board and would like to take this opportunity to outline the terms of our offer to you.

Please note that this offer and your start date are contingent upon Deloitte and Touche LLP, on its behalf and on behalf of all affiliated Deloitte entities, providing us with formal confirmation that you no longer have any ongoing association or participation with any Deloitte entities and that your hiring does not impair in any way the independence of Deloitte and Touche LLP as the independent registered public accounting firm of The Boston Beer Company, Inc.

Title: Chief People Officer, reporting to Dave Burwick, Chief Executive Officer

Anticipated Start Date: March 2, 2020

BaseSalary: $420,000.00 annually, payable bi-weekly.

Bonus Potential: 50% of salary paid in each calendar year, except that your bonus for the 2020 calendar year will not be prorated. It will be calculated off a target of $210,000, i.e., 50% of your annualized base salary of $420,000. Bonuses are based on the Company’s performance in the applicable fiscal year against goals that are set annually by the Compensation Committee of our Board of Directors. A bonus multiplier of up to 2.5X is available for significant performance above target, on the scale set by the Compensation Committee. Final bonuses are determined by the Compensation Committee at its February meeting and paid out shortly thereafter. You must be employed on December 31st of the applicable year to receive the bonus.

Performance-Based Stock Option Award: You will be granted a Stock Option Award for shares of Class A Common Stock of The Boston Beer Company, Inc. (NYSE: SAM) valued at approximately $1,000,000.00. The number of option shares will be calculated via an option pricing model using the closing price of SAM on the market day prior to the Grant Date (the “Market Price”), rounded down to the nearest whole number of shares. The exercise price of each option share will be that Market Price. The option shares will vest on the following schedule, contingent on your continued employment on the applicable vesting dates, and the following performance criteria:

•	2-year Net Revenue CAGR above 3.5% = 100% achievement<br>
•	2-year Net Revenue between 2.5 and 3.5% = 50% achievement<br>
---	---
•	2-year Net Revenue below 2.5% = 0% achievement
---	---

Vesting Schedule:

•	33% on March 1, 2022
•	33% on March 1, 2023
---	---
•	34% on March 1, 2024
---	---

The Stock Option Award will be subject to a Stock Option Agreement and the Company’s Employee Equity Incentive Plan. Additionally, the award will expire ten years after the Grant Date or ninety (90) days after the end of employment.

Restricted Stock Units: On the Grant Date you will also be awarded Restricted Stock Units (“RSUs”) of SAM valued at approximately $1,000,000.00. The actual number of RSU shares will be based on the Market Price, rounded down to the nearest whole number of shares. The shares will vest one-fourth each year on March 1st in the years 2021-2024, contingent on your continued employment by the Company on the applicable vesting dates.

The RSU will be subject to a Restricted Stock Unit Agreement and the Company’s Employee Equity Incentive Plan. RSUs have no expiration date, except that any then unvested awards are forfeited to the Company upon the end of employment.

Equity Grant Date: Your initial Option and RSU grants will be granted (the “Grant Date”) on your start date, if your start date is on or before March 6. If your start date is on or after March 9, the Grant Date will be the first day of the open trading window following the filing by the Company of its Q1 2020 results.

Future Equity Awards: You will be eligible for additional equity grant consideration beginning in 2021. The compensation structure of the Company’s Executive Officers, including equity awards, is determined at the discretion of the Company’s Board of Directors based on the recommendation of the Board’s Compensation Committee, and may include both Options and RSUs. Annual equity awards to Executive Officers are granted on March 1 each year and the target fair value of the grant on the grant date is generally 100% of base salary (e.g., $420K for you in 2021), with 50% of the value delivered in RSUs that are time-based and 50% of the value in Stock Options that are performance based, both of which vest over four years.

Performance and Compensation Reviews: Annually beginning January 2021 with compensation increases effective April 2021.

Paid Time Off: You will be eligible for unlimited paid time off (PTO) due to the seniority of your role. PTO includes all vacation, sick, and personal time. You will not be required to track this time in our systems nor will you be paid out for any unused time should you terminate from The Boston Beer Company. You must be performing in your role to maintain eligibility for this program. Additionally, we encourage you to keep the following guidelines when using this discretionary policy:

•	Use BBC’s standard PTO schedule for reference.
•	Tell your manager in advance of any planned absence, and the specific days you are requesting off. You cannot<br>request more than 10 consecutive days at a given time without formal approval from your Executive Leadership Team member.
---	---
•	Ensure there is an adequate coverage plan for the days you will be out.
---	---
•	Ensure that your overall performance and delivery of goals is not impacted by the time off.<br>
---	---

Benefits: You will be eligible to participate in our health and wellness programs upon your first day of employment with us. You will be eligible to participate in our 401(k) plan immediately. Enclosed, you will find more detailed forms along with our New Hire Checklist. If you have specific questions regarding them, please let me know. Please note it is imperative that you provide I-9 documentation on or before your first day so we are able to add you to our payroll system. Failure to do so may delay your first paycheck.

Employment Agreement: As a condition of your employment in this position, you are required to sign and return to Boston Beer the attached Employment Agreement prior to your start date and you acknowledge that you have been given ten (10) business days to review it prior to your start date. The Employment Agreement is incorporated into and is a part of this offer of employment. As additional consideration for your agreeing to and

complying with the non-competition provision set forth in Section 4(a) of the Employment Agreement, Boston Beer agrees to pay you $10,000.00 (minus all required tax withholdings) at the time your employment with Boston Beer terminates, if your employment terminates on account of your voluntary resignation, or if Boston Beer terminates your employment with cause (as cause is defined in the Employment Agreement), subject to BBC’s election, at the time of termination, to enforce the noncompetition covenant. Please review the Employment Agreement carefully. You have the right to consult with an attorney about the Employment Agreement before signing it.

At Will Employment: Your employment is, and will at all times, remain at will, meaning that you or the company may terminate your employment at any time, with or without cause, for any reason or for no reason. By accepting our offer of employment, you confirm that you understand you are at will status.

Please note that as a senior officer at The Boston Beer Company, your compensation, equity grants, and biographical information may be disclosed publicly in our proxy statement and other public documents filed with the Securities and Exchange Commission. Also, all aspects of your compensation may be subject to Compensation Committee review and approval from time to time. The Company has also established claw-back provisions to recover executive compensation not earned.

Please indicate your acceptance of this offer by e-signing and accepting the offer via The Boston Beer Company online careers portal. Please note, this offer is contingent upon your signing the Employment Agreement in the form enclosed with this letter. Should you have any questions, please do not hesitate to contact me.

Carolyn, we are delighted to extend this offer and hope that you decide to join us. I look forward to working with you together as we grow this company!

Best Regards,

David Burwick

President and CEO

I accept the offer of employment, subject to the terms and conditions set forth in this letter.

PLEASE NOTE: This offer is contingent upon the successful completion of pre-employment screening.

/s/ Carolyn O’Boyle

2/10/2020

EX-31.1

Exhibit 31.1

I, David A. Burwick, certify that:

I have reviewed this quarterly report on Form 10-Q of The Boston Beer Company, Inc.;
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be<br>designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is<br>being prepared;
(b)	Designed such internal control over financial reporting, or caused such internal control over financial<br>reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting<br>principles;
---	---
(c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this<br>report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
---	---
(d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that<br>occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal<br>control over financial reporting; and
---	---

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

(a)	All significant deficiencies and material weaknesses in the design or operation of internal control over<br>financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
(b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in<br>the registrant’s internal control over financial reporting.
---	---

Date: July 23, 2020

/s/ David A. Burwick
David A. Burwick
President and Chief Executive Officer
[Principal Executive Officer]

EX-31.2

Exhibit 31.2

I, Frank H. Smalla, certify that:

I have reviewed this quarterly report on Form 10-Q of The Boston Beer Company, Inc.;
Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;
Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;
The registrant’s other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:

(a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be<br>designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is<br>being prepared;
(b)	Designed such internal control over financial reporting, or caused such internal control over financial<br>reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting<br>principles;
---	---
(c)	Evaluated the effectiveness of the registrant’s disclosure controls and procedures and presented in this<br>report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and
---	---
(d)	Disclosed in this report any change in the registrant’s internal control over financial reporting that<br>occurred during the registrant’s most recent fiscal quarter (the registrant’s fourth fiscal quarter in the case of an annual report) that has materially affected, or is reasonably likely to materially affect, the registrant’s internal<br>control over financial reporting; and
---	---

The registrant’s other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant’s auditors and the audit committee of registrant’s board of directors (or persons performing the equivalent functions):

(a)	All significant deficiencies and material weaknesses in the design or operation of internal control over<br>financial reporting which are reasonably likely to adversely affect the registrant’s ability to record, process, summarize and report financial information; and
(b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in<br>the registrant’s internal control over financial reporting.
---	---

Date: July 23, 2020

/s/ Frank H. Smalla
Frank H. Smalla
Chief Financial Officer
[Principal Financial Officer]

EX-32.1

Exhibit 32.1

The Boston Beer Company, Inc.

Certification Pursuant To

18 U.S.C. Section 1350,

As Adopted Pursuant To

Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the Quarterly Report of The Boston Beer Company, Inc. (the “Company”) on Form 10-Q for the period ended June 27, 2020 as filed with the Securities and Exchange Commission (the “Report”), I, David A. Burwick, President and Chief Executive Officer of the Company, certify, pursuant to Section 1350 of Chapter 63 of Title 18, United States Code, that this Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that the information contained in this Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: July 23, 2020

/s/ David A. Burwick
David A. Burwick
President and Chief Executive Officer

A signed original of this written statement required by Section 906, or other document authenticating, acknowledging, or otherwise adopting the signature that appears in typed form within the electronic version of this written statement required by Section 906, has been provided to The Boston Beer Company, Inc. and will be retained by The Boston Beer Company, Inc. and furnished to the Securities and Exchange Commission or its staff upon request.

EX-32.2

Exhibit 32.2

The Boston Beer Company, Inc.

Certification Pursuant To

18 U.S.C. Section 1350,

As Adopted Pursuant To

Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the Quarterly Report of The Boston Beer Company, Inc. (the “Company”) on Form 10-Q for the period ended June 27, 2020 as filed with the Securities and Exchange Commission (the “Report”), I, Frank H. Smalla, Chief Financial Officer of the Company, certify, pursuant to Section 1350 of Chapter 63 of Title 18, United States Code, that this Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 and that the information contained in this Report fairly presents, in all material respects, the financial condition and results of operations of the Company.

Date: July 23, 2020

/s/ Frank H. Smalla
Frank H. Smalla
Chief Financial Officer