8-K
Under Armour, Inc. (UAA)
UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
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FORM 8-K
______________________________________________________________________________
CURRENT REPORT
Pursuant to Section 13 or 15(d) of the
Securities Exchange Act of 1934
Date of Report (Date of earliest event reported): January 14, 2026
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UNDER ARMOUR, INC.
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| Maryland | 001-33202 | 52-1990078 |
|---|---|---|
| (State or other jurisdiction of<br><br>incorporation or organization) | (Commission<br><br>File Number) | (I.R.S. Employer<br><br>Identification No.) |
| 101 Performance Drive, Baltimore, Maryland | 21230 | |
| (Address of principal executive offices) | (Zip Code) |
Registrant’s telephone number, including area code: (410) 468-2512
(Former name or former address, if changed since last report)
Securities registered pursuant to Section 12(b) of the Act:
| Class A Common Stock | UAA | New York Stock Exchange |
|---|---|---|
| Class C Common Stock | UA | New York Stock Exchange |
| (Title of each class) | (Trading Symbols) | (Name of each exchange on which registered) |
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Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:
| ☐ | Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425) |
|---|---|
| ☐ | Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) |
| ☐ | Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) |
| ☐ | Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) |
Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).
| Emerging growth company | ☐ |
|---|---|
| If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. | ☐ |
| --- | --- |
Item 5.02. Departure of Directors or Certain Officers; Election of Directors; Appointment of Certain Officers; Compensatory Arrangements of Certain Officers.
On January 15, 2026, Under Armour, Inc. (“Under Armour”, or the “Company”) announced that Yassine Saidi, Chief Product Officer and a named executive officer of the Company, will be stepping down on February 2, 2026 to pursue other opportunities. Mr. Saidi will continue to support the Company’s product creation organization through February 2027 as Special Advisor, Design and Expression under a consulting services agreement, pursuant to which he is expected to receive approximately $375,000 per quarter, continued vesting of his outstanding equity awards through the term of the consulting arrangement and certain tax support services. A copy of the Company’s press release announcing Mr. Saidi’s departure and certain other executive changes is attached hereto as Exhibit 99.1 and is incorporated by reference herein.
Item 9.01. Financial Statements and Exhibits.
(d) Exhibits.
| Exhibit No. | |
|---|---|
| 99.1 | Under Armour, Inc. press release dated January 15, 2026. |
| 101 | XBRL Instance Document - The instance document does not appear in the Interactive Data File because its XBRL tags are embedded within the Inline XBRL document |
| 104 | Cover Page Interactive Data File (embedded within the Inline XBRL document) |
SIGNATURES
Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.
| UNDER ARMOUR, INC. | ||
|---|---|---|
| Date: January 15, 2026 | By: | /s/ Mehri Shadman |
| Mehri Shadman | ||
| Executive Vice President, Chief Legal Officer & Corporate Secretary |
Document
Exhibit 99.1
UNDER ARMOUR ANNOUNCES EXECUTIVE LEADERSHIP CHANGES TO ACCELERATE TRANSFORMATION
Kara Trent Named Chief Merchandising Officer;
Adam Peake Named President, Americas
BALTIMORE, Jan. 15, 2026 – Under Armour, Inc. (NYSE: UAA, UA) announced a series of senior leadership changes to further strengthen its global product, brand, and marketplace engines. Effective Feb. 2, these moves accelerate the company’s transformation by sharpening execution, reinforcing operational discipline, and aligning product, brand, and go-to-market leadership under a unified operating model to drive sustainable growth and improved financial performance.
“Our transformation is gaining momentum as we take deliberate actions to sharpen our focus, strengthen our operational rigor, and elevate how we serve athletes,” said Kevin Plank, Under Armour President and Chief Executive Officer. “These moves bring clarity, cohesion, and energy to the work ahead. I’m confident in the leadership we’re putting in place and inspired by the path we’re building together.”
Kara Trent – Chief Merchandising Officer
Kara Trent has been named Chief Merchandising Officer. In this role, Kara will lead category management and go-to-market initiatives, overseeing product line architecture, assortment planning, and channel segmentation to drive end-to-end category performance across the brand’s full portfolio. She will drive revenue and margin optimization by aligning consumer demand with product investment, improving SKU productivity, and strengthening marketplace and channel profitability through disciplined execution.
Kara brings 24 years of industry experience in buying, planning, merchandising, and regional leadership. Trent most recently served as President, Americas, leading the company’s largest region with a focus on profitable growth, marketplace discipline, and omni-channel performance. Previously, as Managing Director for EMEA, Trent delivered sustained growth and premium distribution while reinforcing operational rigor and alignment across brand, product, and marketplace.
Adam Peake – President, Americas
Adam Peake has been named President, Americas, where he will lead Under Armour’s business across North and South America, overseeing marketplace strategy, distribution, and omni-channel growth.
With more than 25 years of leadership experience – including 16 years at Under Armour in senior roles spanning U.S. sales, global marketing, footwear, and sport category leadership – Peake brings a strong understanding of how brand strategy drives commercial performance. His cross-functional experience, deep institutional knowledge of Under Armour’s consumer, athlete, and retail ecosystem, and ability to integrate product, marketing, and marketplace strategies uniquely position him to lead the Americas business, strengthen brand relevance, accelerate omni-channel growth, and deliver sustainable results at scale.
Yassine Saidi to Become Senior Advisor, Design and Expression
Additionally, as Under Armour enters its next phase, Yassine Saidi will transition to a Senior Advisor role focused on design expression and creative continuity. Since joining Under Armour in 2024, Saidi has played a pivotal role in evolving the brand’s design language, sharpening its aesthetic sensibility, and elevating performance expression across products and platforms. In this new role, Saidi will continue challenging conventions, pushing creative boundaries, and helping shape the brand’s long-term design voice, ensuring continuity while enabling ongoing evolution.
About Under Armour, Inc.
Under Armour, Inc., headquartered in Baltimore, Maryland, is a leading inventor, marketer, and distributor of branded athletic performance apparel, footwear, and accessories. Designed to empower human performance, Under Armour’s innovative products and experiences are engineered to make athletes better. For further information, please visit http://about.underarmour.com.
Forward-Looking Statements
Some of the statements contained in this press release constitute forward-looking statements. Forward-looking statements relate to expectations, beliefs, projections, plans and strategies, anticipated events or trends, and similar expressions concerning matters that are not historical facts.
Investor Relations Contact: Media Relations Contact:
Lance Allega Matt Dornic
SVP, Finance & Capital Markets Chief Communications Officer
(410) 246-6810 (443) 414-1393
LAllega@underarmour.com matt.dornic@underarmour.com