Music Week: The ADA Team: MD Howard Corner and GM Alice Frost discuss ADA's knockout year

by Anna Fielding Tuesday, Mar 17th 2026 at 9:58AM From The K’s and EsDeeKid, to Sonny Fodera, Nemzzz and beyond, ADA had a truly remarkable run in 2025 – and there’s more to come this year. Here, Music Week meets managing director Howard Corner and general manager Alice Frost to explore the secrets to their unique way of working records from all genres. What follows is an examination of how their business operates and an explanation of why, for them, hits aren’t the be-all and end-all… WORDS: ANNA FIELDING ... To access this article you need to be a subscriber. If you are a subscriber login below. Login Now If you have previously taken a trial you will need to subscribe to access this article. Subscribe Now