HORAN CAPITAL MANAGEMENT
Regulatory profile
From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.
Portfolio style
Measured from the filed 13F common-share book for Dec 31, 2020, never from the firm's own description.
Closest benchmark: the Nasdaq-100 as of 2020-12-31, active share 63.8%; sector active share 47.4% against the combined 13F book's sector weights.
Over time 4 measured quarters
How the bands are measured
Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.
Clone Performance
Build a hypothetical price-return history from this filer's public 13F holdings.
View clone backtestPortfolio Concentration
34 tracked positions · as of Dec 31, 2020 · Δ vs Sep 30, 2020Portfolio Trend
Sector Breakdown
As of Dec 31, 2020| Sector | % Portfolio | Value |
|---|---|---|
| Consumer Cyclical | 33.0% | $252,403,136 |
| Technology | 27.0% | $206,802,637 |
| Financial Services | 17.3% | $132,521,541 |
| Communication Services | 14.8% | $113,277,057 |
| Unclassified | 7.1% | $54,124,800 |
| Industrials | 0.6% | $4,375,515 |
| Consumer Defensive | 0.2% | $1,208,710 |
Last Quarter's Activity
Export CSVAdded To
Positions the filer increased| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| SPGI | S&P Global Inc. | +49,373 | 74,905 | $24,623,517 | |
| ISTB | iShares Core 1-5 Year USD Bond ETF | +9,303 | 364,609 | $0 | |
| V | Visa Inc. | +5,106 | 227,794 | $49,825,381 | |
| FICO | Fair Isaac Corp | +2,268 | 21,301 | $10,885,663 | |
| DPZ | Dominos Pizza Inc | +2,051 | 42,706 | $16,376,042 | |
| — | +1,655 | 241,770 | $22,448,000 | ||
| ROP | Roper Technologies Inc | +1,157 | 48,782 | $21,029,432 | |
| VRSN | Verisign Inc | +952 | 38,421 | $8,314,304 | |
| VRSK | Verisk Analytics, Inc. | +608 | 15,233 | $3,162,218 | |
| UNP | Union Pacific Corp | +207 | 5,827 | $1,213,297 | |
| YUM | Yum Brands Inc | +200 | 3,300 | $358,248 | |
| BKNG | Booking Holdings Inc. | +122 | 21,104 | $47,004,306 | |
| IVV | iShares Core S&P 500 ETF | +106 | 2,794 | $0 | |
| ACN | Accenture plc | +84 | 41,200 | $10,761,852 | |
| MSFT | Microsoft Corp | +14 | 237,382 | $52,798,504 | |
| No positions match the current search. | |||||
Trimmed
Positions the filer reduced| Ticker | Company | Δ Shares | Shares | Value | Open |
|---|---|---|---|---|---|
| BRK-B | Berkshire Hathaway Inc | −13,500 | 159,452 | $36,972,135 | |
| SBUX | Starbucks Corp | −8,103 | 399,876 | $42,778,734 | |
| AAPL | Apple Inc. | −5,031 | 416,063 | $55,207,399 | |
| SCHP | Schwab U.S. TIPS ETF | −4,706 | 167,719 | $10,411,995 | |
| SCHZ | Schwab U.S. Aggregate Bond ETF | −4,432 | 320,460 | $17,955,373 | |
| MTN | Vail Resorts Inc | −3,454 | 105,439 | $29,413,263 | |
| HLT | Hilton Worldwide Holdings Inc. | −2,666 | 84,153 | $9,362,862 | |
| SPAB | State Street(R) SPDR(R) Portfolio Aggregate Bond ETF | −1,289 | 107,484 | $3,309,432 | |
| META | Meta Platforms, Inc. | −1,258 | 177,838 | $48,578,228 | |
| TJX | Tjx Companies Inc | −1,240 | 511,097 | $34,902,814 | |
| ADSK | Autodesk, Inc. | −801 | 105,616 | $32,248,789 | |
| BR | Broadridge Financial Solutions, Inc. | −712 | 101,545 | $15,556,694 | |
| GOOGL | Alphabet Inc. | −562 | 534 | $935,909 | |
| AMZN | Amazon Com Inc | −149 | 20,681 | $67,356,569 | |
| GOOG | Alphabet Inc. | −94 | 30,722 | $53,821,000 | |
| NKE | NIKE, Inc. | −58 | 34,285 | $4,850,298 | |
| No positions match the current search. | |||||
| Ticker | Company | Type | Shares | Value (USD) | % of Portfolio | History |
|---|---|---|---|---|---|---|
| AMZN |
Amazon Com Inc
Consumer Cyclical
|
Reduced | 20,681 | $67,356,569 | 8.81% | |
| AAPL |
Apple Inc.
Technology
|
Reduced | 416,063 | $55,207,399 | 7.22% | |
| GOOG |
Alphabet Inc.
Communication Services
|
Reduced | 30,722 | $53,821,000 | 7.04% | |
| MSFT |
Microsoft Corp
Technology
|
Added | 237,382 | $52,798,504 | 6.90% | |
| V |
Visa Inc.
Financial Services
|
Added | 227,794 | $49,825,381 | 6.52% | |
| META |
Meta Platforms, Inc.
Communication Services
|
Reduced | 177,838 | $48,578,228 | 6.35% | |
| BKNG |
Booking Holdings Inc.
Consumer Cyclical
|
Added | 21,104 | $47,004,306 | 6.15% | |
| SBUX |
Starbucks Corp
Consumer Cyclical
|
Reduced | 399,876 | $42,778,734 | 5.59% | |
| BRK-B |
Berkshire Hathaway Inc
Financial Services
|
Reduced | 159,452 | $36,972,135 | 4.83% | |
| TJX |
Tjx Companies Inc
Consumer Cyclical
|
Reduced | 511,097 | $34,902,814 | 4.56% | |
| ADSK |
Autodesk, Inc.
Technology
|
Reduced | 105,616 | $32,248,789 | 4.22% | |
| MTN |
Vail Resorts Inc
Consumer Cyclical
|
Reduced | 105,439 | $29,413,263 | 3.85% | |
| SPGI |
S&P Global Inc.
Financial Services
|
Added | 74,905 | $24,623,517 | 3.22% | |
|
|
Added | 241,770 | $22,448,000 | 2.94% | ||
| MA |
Mastercard Inc
Financial Services
|
NEW | 59,115 | $21,100,508 | 2.76% | |
| ROP |
Roper Technologies Inc
Technology
|
Added | 48,782 | $21,029,432 | 2.75% | |
| SCHZ |
Schwab U.S. Aggregate Bond ETF
|
Reduced | 320,460 | $17,955,373 | 2.35% | |
| DPZ |
Dominos Pizza Inc
Consumer Cyclical
|
Added | 42,706 | $16,376,042 | 2.14% | |
| BR |
Broadridge Financial Solutions, Inc.
Technology
|
Reduced | 101,545 | $15,556,694 | 2.03% | |
| FICO |
Fair Isaac Corp
Technology
|
Added | 21,301 | $10,885,663 | 1.42% | |
| ACN |
Accenture plc
Technology
|
Added | 41,200 | $10,761,852 | 1.41% | |
| SCHP |
Schwab U.S. TIPS ETF
|
Reduced | 167,719 | $10,411,995 | 1.36% | |
| TTWO |
Take Two Interactive Software Inc
Communication Services
|
NEW | 47,846 | $9,941,920 | 1.30% | |
| HLT |
Hilton Worldwide Holdings Inc.
Consumer Cyclical
|
Reduced | 84,153 | $9,362,862 | 1.22% | |
| VRSN |
Verisign Inc
Technology
|
Added | 38,421 | $8,314,304 | 1.09% | |
| NKE |
NIKE, Inc.
Consumer Cyclical
|
Reduced | 34,285 | $4,850,298 | 0.63% | |
| SPAB |
State Street(R) SPDR(R) Portfolio Aggregate Bond ETF
|
Reduced | 107,484 | $3,309,432 | 0.43% | |
| VRSK |
Verisk Analytics, Inc.
Industrials
|
Added | 15,233 | $3,162,218 | 0.41% | |
| UNP |
Union Pacific Corp
Industrials
|
Added | 5,827 | $1,213,297 | 0.16% | |
| COST |
Costco Wholesale Corp
Consumer Defensive
|
Held | 3,208 | $1,208,710 | 0.16% | |
| GOOGL |
Alphabet Inc.
Communication Services
|
Reduced | 534 | $935,909 | 0.12% | |
| YUM |
Yum Brands Inc
Consumer Cyclical
|
Added | 3,300 | $358,248 | 0.05% | |
| ISTB |
iShares Core 1-5 Year USD Bond ETF
|
Added | 364,609 | $0 | 0.00% | |
| IVV |
iShares Core S&P 500 ETF
|
Added | 2,794 | $0 | 0.00% |
Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.