HORAN CAPITAL MANAGEMENT

CIK

1269134

Location

HUNT VALLEY, MD

Portfolio Value

Small $590,561,888

Diversification

Diversified

Filing Date

Global Rank

#1,660 / 5,890 ▼ 11 · as of Dec 2020

Top Industry

Credit Services 12.0%

3Y Alpha vs SPY

-12.3%

Period ended 5 years ago

Filed Jan 26, 2021 · 5y

4 quarters · since Mar 2020

Clone Performance

Jul 2023–Jul 2026 · vs SPY

Hypothetical growth of cloning every reported 13F position and rebalancing on each filing, indexed to the same start.

Cloned portfolio

+40.9%

SPY

+76.5%

Annualised alpha

-8.7%

Max drawdown

−18.0%

Estimate. 13F holdings are quarter-lagged and long-only, so the clone rebalances about 45 days after each period end — when the filing becomes public — and excludes options and short positions. Past performance does not predict future results.

Portfolio Concentration

27 positions · as of Dec 31, 2020 · Δ vs Sep 30, 2020

Top Position

9.3%

−0.9 pts

Top 5

42.9%

−3.7 pts

Top 10

72.8%

−4.1 pts

HHI

622

Diversified−61

Portfolio Trend

4 quarters · across all stocks

Sector Breakdown

As of Dec 31, 2020

Sector	% Portfolio	Value	Positions
Technology	35.0%	$206,802,637	8
Consumer Cyclical	31.9%	$188,414,395	9
Financial Services	22.2%	$131,193,688	4
Communication Services	9.9%	$58,566,943	3
Industrials	0.7%	$4,375,515	2
Consumer Defensive	0.2%	$1,208,710	1

Last Quarter's Activity

Export CSV

Dec 31, 2020 vs Sep 30, 2020

Added To

Positions the filer increased

12 positions

Ticker	Company	Δ Shares	Shares	Value
SPGI	S&P Global Inc.	+49,373	74,905	$23,295,664
V	Visa Inc.	+5,106	227,794	$49,825,381
FICO	Fair Isaac Corp	+2,268	21,301	$10,885,663
DPZ	Dominos Pizza Inc	+2,051	42,706	$16,376,042
ROP	Roper Technologies Inc	+1,157	48,782	$21,029,432
VRSN	Verisign Inc/Ca	+952	38,421	$8,314,304
VRSK	Verisk Analytics, Inc.	+608	15,233	$3,162,218
UNP	Union Pacific Corp	+207	5,827	$1,213,297
YUM	Yum Brands Inc	+200	3,300	$358,248
BKNG	Booking Holdings Inc.	+122	21,104	$47,004,306
ACN	Accenture plc	+84	41,200	$10,761,852
MSFT	Microsoft Corp	+14	237,382	$52,798,504
No positions match the current search.

Trimmed

Positions the filer reduced

12 positions

Ticker	Company	Δ Shares	Shares	Value
BRK-B	Berkshire Hathaway Inc	−13,500	159,452	$36,972,135
SBUX	Starbucks Corp	−8,103	399,876	$42,778,734
AAPL	Apple Inc.	−5,031	416,063	$55,207,399
MTN	Vail Resorts Inc	−3,454	105,439	$29,413,263
HLT	Hilton Worldwide Holdings Inc.	−2,666	84,153	$9,362,862
META	Meta Platforms, Inc.	−1,258	177,838	$48,578,228
TJX	Tjx Companies Inc /De/	−1,240	511,097	$34,902,814
ADSK	Autodesk, Inc.	−801	105,616	$32,248,789
BR	Broadridge Financial Solutions, Inc.	−712	101,545	$15,556,694
GOOGL	Alphabet Inc.	−562	534	$46,795
AMZN	Amazon Com Inc	−149	20,681	$3,367,828
NKE	NIKE, Inc.	−58	34,285	$4,850,298
No positions match the current search.

New Positions

Positions the filer opened this quarter

2 positions

Ticker	Company	Shares	Value
MA	Mastercard Inc	59,115	$21,100,508
TTWO	Take Two Interactive Software Inc	47,846	$9,941,920
No positions match the current search.

Sold Out

Positions the filer fully exited

2 positions

Ticker	Company	Shares	Value
SCHW	Schwab Charles Corp	222,927	$8,076,645
HD	Home Depot, Inc.	2,208	$613,183
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

27 positions · $590,561,888 total · as of Dec 31, 2020

All sectors Communication Services Consumer Cyclical Consumer Defensive Financial Services Industrials Technology

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
AAPL	Apple Inc. Technology	Reduced	416,063	-5,031	$55,207,399	+13.2%	9.35%
MSFT	Microsoft Corp Technology	Added	237,382	+14	$52,798,504	+5.8%	8.94%
V	Visa Inc. Financial Services	Added	227,794	+5,106	$49,825,381	+11.9%	8.44%
META	Meta Platforms, Inc. Communication Services	Reduced	177,838	-1,258	$48,578,228	+3.6%	8.23%
BKNG	Booking Holdings Inc. Consumer Cyclical	Added	21,104	+122	$47,004,306	+31.0%	7.96%
SBUX	Starbucks Corp Consumer Cyclical	Reduced	399,876	-8,103	$42,778,734	+22.0%	7.24%
BRK-B	Berkshire Hathaway Inc Financial Services	Reduced	159,452	-13,500	$36,972,135	+0.4%	6.26%
TJX	Tjx Companies Inc /De/ Consumer Cyclical	Reduced	511,097	-1,240	$34,902,814	+22.4%	5.91%
ADSK	Autodesk, Inc. Technology	Reduced	105,616	-801	$32,248,789	+31.2%	5.46%
MTN	Vail Resorts Inc Consumer Cyclical	Reduced	105,439	-3,454	$29,413,263	+26.2%	4.98%
SPGI	S&P Global Inc. Financial Services	Added	74,905	+49,373	$23,295,664	+167.4%	3.94%
MA	Mastercard Inc Financial Services	NEW	59,115	NEW	$21,100,508	NEW	3.57%
ROP	Roper Technologies Inc Technology	Added	48,782	+1,157	$21,029,432	+11.8%	3.56%
DPZ	Dominos Pizza Inc Consumer Cyclical	Added	42,706	+2,051	$16,376,042	−5.3%	2.77%
BR	Broadridge Financial Solutions, Inc. Technology	Reduced	101,545	-712	$15,556,694	+15.3%	2.63%
FICO	Fair Isaac Corp Technology	Added	21,301	+2,268	$10,885,663	+34.5%	1.84%
ACN	Accenture plc Technology	Added	41,200	+84	$10,761,852	+15.8%	1.82%
TTWO	Take Two Interactive Software Inc Communication Services	NEW	47,846	NEW	$9,941,920	NEW	1.68%
HLT	Hilton Worldwide Holdings Inc. Consumer Cyclical	Reduced	84,153	-2,666	$9,362,862	+26.4%	1.59%
VRSN	Verisign Inc/Ca Technology	Added	38,421	+952	$8,314,304	+8.3%	1.41%
NKE	NIKE, Inc. Consumer Cyclical	Reduced	34,285	-58	$4,850,298	+12.5%	0.82%
AMZN	Amazon Com Inc Consumer Cyclical	Reduced	20,681	-149	$3,367,828	+2.7%	0.57%
VRSK	Verisk Analytics, Inc. Industrials	Added	15,233	+608	$3,162,218	+16.7%	0.54%
UNP	Union Pacific Corp Industrials	Added	5,827	+207	$1,213,297	+9.7%	0.21%
COST	Costco Wholesale Corp /New Consumer Defensive	Held	3,208	0	$1,208,710	+6.1%	0.20%
YUM	Yum Brands Inc Consumer Cyclical	Added	3,300	+200	$358,248	+26.6%	0.06%
GOOGL	Alphabet Inc. Communication Services	Reduced	534	-562	$46,795	−41.7%	0.01%