Heritage Wealth Management, Inc. /CA/

CIK

2012170

Location

SAN DIEGO, CA

Portfolio Value

Small $288,064,671

Diversification

Diversified

Filing Date

Global Rank

#5,628 / 8,827 ▲ 791 · as of Jun 2026

Top Industry

Software - Application 27.1%

Period ended 38 days ago

Filed Oct 27, 2026 · 11d

12 quarters · since Dec 2023

Regulatory profile

From Form ADV, the SEC filer profile, 13D/13G type codes and N-CEN, never from the name.

Holder type

Unknown

Portfolio style

Measured from the filed 13F common-share book for Jun 30, 2026, the newest measured quarter, never from the firm's own description.

Style

Concentrated

The top 10 positions are 75.4% of the book (60%+)

Turnover

Low turnover

9.9% over the last four quarters (under 30%)

Horizon

Medium horizon

Value-weighted holding period 9.6 quarters (4 to under 12)

Closest benchmark: every 13F filer's combined book, active share 71.8%; sector active share 62.4% against the combined 13F book's sector weights.

Over time 11 measured quarters

How the bands are measured

Style bands measure the filed 13F common-share book each closed quarter, tested in this order. Unknown: under $10,000,000 of valued equity or 5 stocks. Index-like (100+ stocks): active share of 20% or less against the closest benchmark, which is the S&P 500, S&P MidCap 400, S&P SmallCap 600, Russell 1000, Russell 2000, Nasdaq-100 or Dow Jones Industrial Average (weighted by an index-tracking fund's reported holdings or the index's constituents nearest the quarter end, over the names resolved to companies, and only when those are 90%+ of its weight) or every 13F filer's combined book, or index series holding 80%+ of the registered fund assets it advises (N-CEN) and equal to 50%+ of its book. Systematic-like: 500+ stocks, 100%+ annual turnover and a top 10 weight of 25% or less. Concentrated: a top 10 weight of 60%+ or 12 or fewer effective positions. Diversified active: none of these. Turnover is the smaller of buys and sells over average equity value, summed over four quarters: low under 30%, high 100%+. Horizon is the value-weighted number of quarters each position has been held: short under 4, long 12+.

Clone Performance

Build a hypothetical price-return history from this filer's public 13F holdings.

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Portfolio Concentration

99 tracked positions · as of Sep 30, 2026 · Δ vs Jun 30, 2026

Top Position

23.9%

−0.3 pts

Top 5

60.1%

−4.2 pts

Top 10

78.3%

−1.2 pts

HHI

1,045

Diversified−71

Portfolio Trend

12 quarters · across all stocks

Sector Breakdown

As of Sep 30, 2026

Sector	% Portfolio	Value	Positions
Unclassified	74.8%	$215,565,145	47
Technology	18.1%	$52,232,490	18
Consumer Cyclical	1.7%	$4,867,322	9
Communication Services	1.6%	$4,698,564	3
Healthcare	1.4%	$3,999,228	7
Consumer Defensive	0.8%	$2,203,314	3
Financial Services	0.7%	$1,931,589	6
Industrials	0.5%	$1,470,304	4
Energy	0.4%	$1,096,715	2

Last Quarter's Activity

Export CSV

Sep 30, 2026 vs Jun 30, 2026

Added To

Positions the filer increased

25 positions

Ticker	Company	Δ Shares	Shares	Value
GOVT	iShares U.S. Treasury Bond ETF	+37,560	191,265	$4,182,965
SCHR	Schwab Intermediate-Term U.S. Treasury ETF	+22,469	247,616	$5,868,499
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	+19,829	105,591	$7,407,208
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	+16,051	250,433	$14,414,923
SRLN	State Street(R) Blackstone Senior Loan ETF	+8,865	66,485	$2,685,329
TOTL	State Street(R) DoubleLine(R) Total Return Tactical ETF	+8,536	92,872	$3,475,270
HYG	iShares iBoxx $ High Yield Corporate Bond ETF	+4,962	34,059	$2,629,695
LQD	iShares iBoxx $ Investment Grade Corporate Bond ETF	+4,390	42,537	$4,346,430
AGG	iShares Core U.S. Aggregate Bond ETF	+3,265	41,938	$3,964,818
TLT	iShares 20+ Year Treasury Bond ETF	+3,066	36,519	$2,840,447
CRWD	CrowdStrike Holdings, Inc.	+1,105	1,430	$378,592
OWL	Blue Owl Capital Inc.	+1,041	12,583	$114,379
WMT	Walmart Inc.	+806	13,079	$1,359,169
AVUS	Avantis U.S. Equity ETF	+753	10,484	$1,342,895
IJJ	iShares S&P Mid-Cap 400 Value ETF	+751	23,641	$3,255,602
AAPL	Apple Inc.	+603	27,955	$9,309,574
DFTX	Definium Therapeutics, Inc.	+400	12,400	$471,944
NVDA	Nvidia Corp	+397	11,987	$2,737,591
MDYG	State Street(R) SPDR(R) S & P 400(TM) Mid Cap Growth ETF	+396	32,327	$3,379,141
NU	Nu Holdings Ltd.	+384	10,395	$131,600
VBK	VANGUARD SMALL-CAP GROWTH INDEX FUND	+232	9,689	$3,273,234
TSLA	Tesla, Inc.	+192	1,510	$535,763
MSFT	Microsoft Corp	+169	5,424	$2,781,969
VOO	VANGUARD 500 INDEX FUND	+137	2,438	$1,708,696
AMZN	Amazon Com Inc	+115	6,657	$1,658,591
No positions match the current search.

Trimmed

Positions the filer reduced

25 positions

Ticker	Company	Δ Shares	Shares	Value
VTEB	VANGUARD TAX-EXEMPT BOND INDEX FUND	−55,998	5,259	$249,066
AVLV	Avantis U.S. Large Cap Value ETF	−9,921	217,927	$19,709,317
CMF	iShares California Muni Bond ETF	−9,599	52,784	$2,856,670
DFAE	Dimensional Emerging Core Equity Market ETF	−8,300	60,519	$2,379,001
SGOV	iShares 0-3 Month Treasury Bond ETF	−7,135	118,120	$11,892,321
SCHG	Schwab U.S. Large-Cap Growth ETF	−5,327	383,974	$13,796,185
DFAI	Dimensional International Core Equity Market ETF	−2,983	49,275	$2,041,463
DFNM	Dimensional National Municipal Bond ETF	−2,934	42,566	$1,959,312
DFAC	Dimensional U.S. Core Equity 2 ETF	−2,507	124,801	$5,547,404
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	−2,380	79,394	$1,863,377
DFAR	Dimensional US Real Estate ETF	−714	41,556	$1,003,992
—		−686	17,399	$0
VEA	Vanguard FTSE Developed Markets ETF	−667	5,275	$372,467
DFAX	Dimensional World ex. U.S. Core Equity 2 ETF	−581	40,718	$1,507,380
DFAU	Dimensional US Core Equity Market ETF	−347	5,207	$272,638
QQQ	Invesco Qqq Trust, Series 1	−207	2,092	$1,547,598
AVUV	Avantis U.S. Small Cap Value ETF	−190	26,819	$3,158,473
GPK	Graphic Packaging Holding Co	−135	17,494	$158,320
VGT	VANGUARD INFORMATION TECHNOLOGY INDEX FUND	−124	2,322	$291,805
CSCO	Cisco Systems, Inc.	−102	5,826	$627,052
MRK	Merck & Co., Inc.	−81	1,576	$229,008
RTX	RTX Corp	−81	3,006	$558,063
JPM	Jpmorgan Chase & Co	−51	1,565	$517,748
MCD	Mcdonalds Corp	−51	914	$211,079
INTC	Intel Corp	−40	17,019	$2,046,194
No positions match the current search.

New Positions

Positions the filer opened this quarter

5 positions

Ticker	Company	Shares	Value
NOW	ServiceNow, Inc.	106,712	$14,300,475
SNOW	Snowflake Inc.	15,812	$5,369,122
VUSB	VANGUARD ULTRA-SHORT BOND ETF	14,219	$704,551
MA	Mastercard Inc	404	$222,793
TWLO	Twilio Inc	701	$205,014
No positions match the current search.

Sold Out

Positions the filer fully exited

3 positions

Ticker	Company	Shares	Value
GLW	Corning Inc	1,170	$298,853
VBR	VANGUARD SMALL-CAP VALUE INDEX FUND	915	$222,335
UNH	Unitedhealth Group Inc	526	$218,621
No positions match the current search.

Portfolio Positions

Compact Export CSV View 13F filing

99 tracked positions · $288,064,671 total · filing declares 121 positions · $289,312,764 · as of Sep 30, 2026

All sectors Communication Services Consumer Cyclical Consumer Defensive Energy Financial Services Healthcare Industrials Technology

Showing 1–50 of 99 positions by value · page 1 of 2

Ticker	Company	Type	Shares	Δ Shares	Value (USD)	% Δ Value	% of Portfolio
SPY	Spdr S&P 500 ETF Trust PUT CALL + SHARES	Added	90,376	+5,106	$68,923,448	+8.2%	23.93%
AVLV	Avantis U.S. Large Cap Value ETF	Reduced	217,927	-9,921	$19,709,317	−5.2%	6.84%
VGSH	VANGUARD SHORT-TERM TREASURY INDEX FUND	Added	250,433	+16,051	$14,414,923	+5.7%	5.00%
NOW	ServiceNow, Inc. Technology	NEW	106,712	NEW	$14,300,475	NEW	4.96%
SCHG	Schwab U.S. Large-Cap Growth ETF	Reduced	383,974	-5,327	$13,796,185	+4.7%	4.79%
SGOV	iShares 0-3 Month Treasury Bond ETF	Reduced	118,120	-7,135	$11,892,321	−5.7%	4.13%
AAPL	Apple Inc. Technology	Added	27,955	+603	$9,309,574	+17.6%	3.23%
BND	VANGUARD TOTAL BOND MARKET INDEX FUND	Added	105,591	+19,829	$7,407,208	+17.7%	2.57%
SCHR	Schwab Intermediate-Term U.S. Treasury ETF	Added	247,616	+22,469	$5,868,499	+5.7%	2.04%
DFAC	Dimensional U.S. Core Equity 2 ETF	Reduced	124,801	-2,507	$5,547,404	−1.8%	1.93%
PLTR	Palantir Technologies Inc. Technology	Added	29,154	+68	$5,453,255	+60.7%	1.89%
SNOW	Snowflake Inc. Technology	NEW	15,812	NEW	$5,369,122	NEW	1.86%
AVGO	Broadcom Inc. Technology	Reduced	14,901	-33	$5,233,082	−7.2%	1.82%
LQD	iShares iBoxx $ Investment Grade Corporate Bond ETF	Added	42,537	+4,390	$4,346,430	+4.5%	1.51%
GOVT	iShares U.S. Treasury Bond ETF	Added	191,265	+37,560	$4,182,965	+19.5%	1.45%
AGG	iShares Core U.S. Aggregate Bond ETF	Added	41,938	+3,265	$3,964,818	+3.6%	1.38%
TOTL	State Street(R) DoubleLine(R) Total Return Tactical ETF	Added	92,872	+8,536	$3,475,270	+4.4%	1.21%
MDYG	State Street(R) SPDR(R) S & P 400(TM) Mid Cap Growth ETF	Added	32,327	+396	$3,379,141	−5.6%	1.17%
VBK	VANGUARD SMALL-CAP GROWTH INDEX FUND	Added	9,689	+232	$3,273,234	−5.4%	1.14%
IJJ	iShares S&P Mid-Cap 400 Value ETF	Added	23,641	+751	$3,255,602	−3.7%	1.13%
AVUV	Avantis U.S. Small Cap Value ETF	Reduced	26,819	-190	$3,158,473	−6.3%	1.10%
SCHO	Schwab Short-Term U.S. Treasury ETF	Held	125,000	0	$2,982,500	−1.2%	1.04%
CMF	iShares California Muni Bond ETF	Reduced	52,784	-9,599	$2,856,670	−20.6%	0.99%
TLT	iShares 20+ Year Treasury Bond ETF	Added	36,519	+3,066	$2,840,447	−1.7%	0.99%
MSFT	Microsoft Corp Technology	Added	5,424	+169	$2,781,969	+41.9%	0.97%
NVDA	Nvidia Corp Technology	Added	11,987	+397	$2,737,591	+18.0%	0.95%
SRLN	State Street(R) Blackstone Senior Loan ETF	Added	66,485	+8,865	$2,685,329	+15.7%	0.93%
HYG	iShares iBoxx $ High Yield Corporate Bond ETF	Added	34,059	+4,962	$2,629,695	+13.0%	0.91%
SHY	iShares 1-3 Year Treasury Bond ETF	Held	31,508	0	$2,558,449	−1.1%	0.89%
DFAE	Dimensional Emerging Core Equity Market ETF	Reduced	60,519	-8,300	$2,379,001	−14.0%	0.83%
GOOGL	Alphabet Inc. Communication Services	Added	6,235	+32	$2,145,338	−3.2%	0.74%
META	Meta Platforms, Inc. Communication Services	Added	2,902	+86	$2,104,472	+32.7%	0.73%
INTC	Intel Corp Technology	Reduced	17,019	-40	$2,046,194	−14.1%	0.71%
DFAI	Dimensional International Core Equity Market ETF	Reduced	49,275	-2,983	$2,041,463	−5.3%	0.71%
DFNM	Dimensional National Municipal Bond ETF	Reduced	42,566	-2,934	$1,959,312	−10.9%	0.68%
HYMB	State Street(R) SPDR Nuveen ICE High Yield Municipal Bond ETF	Reduced	79,394	-2,380	$1,863,377	−10.4%	0.65%
IUSG	iShares Core S&P U.S. Growth ETF	Held	9,418	0	$1,824,737	+3.0%	0.63%
VOO	VANGUARD 500 INDEX FUND	Added	2,438	+137	$1,708,696	+8.1%	0.59%
AMZN	Amazon Com Inc Consumer Cyclical	Added	6,657	+115	$1,658,591	+6.4%	0.58%
QQQ	Invesco Qqq Trust, Series 1	Reduced	2,092	-207	$1,547,598	−8.6%	0.54%
DFAX	Dimensional World ex. U.S. Core Equity 2 ETF	Reduced	40,718	-581	$1,507,380	−0.9%	0.52%
WMT	Walmart Inc. Consumer Defensive	Added	13,079	+806	$1,359,169	−2.2%	0.47%
AVUS	Avantis U.S. Equity ETF	Added	10,484	+753	$1,342,895	+7.7%	0.47%
LLY	ELI LILLY & Co Healthcare	Reduced	1,006	-2	$1,164,022	−3.7%	0.40%
VTV	VANGUARD VALUE INDEX FUND	Reduced	4,985	-9	$1,077,158	−1.0%	0.37%
MU	Micron Technology Inc Technology	Reduced	996	-29	$1,060,849	−10.3%	0.37%
DFAR	Dimensional US Real Estate ETF	Reduced	41,556	-714	$1,003,992	−9.2%	0.35%
HD	Home Depot, Inc. Consumer Cyclical	Reduced	2,861	-4	$813,925	−19.4%	0.28%
AMD	Advanced Micro Devices Inc Technology	Added	1,313	+72	$803,240	+11.4%	0.28%
JNJ	Johnson & Johnson Healthcare	Reduced	2,777	-32	$735,182	+3.1%	0.26%

Showing the top 50 of 99 positions. Create a free account to see every position, past quarters, search, filters and CSV export.

Covers the securities this platform tracks: U.S.-listed common stock and the put/call positions reported on it. A 13F can also report security types outside that coverage — preferred shares, bonds, warrants, untracked share classes — so the filing's own declared total can exceed the figures above. The source filing is linked at the top of this table.