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Press release March 4, 2026

Brown-Forman Reports Year-to-Date Fiscal 2026 Results; Reaffirms Full Year Outlook

Brown Forman Corp (BF-B)

HomeInvestor RelationsInvestorsNews Releases Press Release Brown-Forman Reports Year-to-Date Fiscal 2026 Results; Reaffirms Full Year Outlook March 4, 2026 Brown-Forman Corporation (NYSE: BFA, BFB) reported financial results for its third quarter and nine months ended January 31, 2026. Third quarter reported net sales increased 2%1 to $1.1 billion (+1% on an organic basis2) compared to the same prior-year period. In the quarter, reported operating income increased 21% to $340 million (flat on an organic basis) and diluted earnings per share increased 1% to $0.58. For the nine months of the fiscal year, the company’s reported net sales decreased 2% to $3.0 billion (flat on an organic basis) compared to the same prior-year period. Year-to-date reported operating income was flat at $905 million (-3% on an organic basis) and diluted earnings per share decreased 8% to $1.41. “I am pleased that our performance remains consistent with our fiscal year expectations, even as we navigate a challenging operating environment.” said President and Chief Executive Officer Lawson Whiting. “Our team’s resilience, along with our strong balance sheet and healthy free cash flow, continue to be sources of strength, and allow us to reiterate our full-year guidance.” Year-to-Date Fiscal 2026 Highlights Net sales decline largely driven by the end of the Korbel Champagne Cellars relationship (Korbel relationship) and the absence of the Sonoma-Cutrer prior-year transition services agreement (TSA).From a geographic perspective, net sales growth in Emerging 3 markets and the Travel Retail 3 channel was more than offset by declines in the United States and Developed International 3 markets.Gross margin expanded 50 basis points primarily driven by the positive effect of acquisitions and divestitures, partially offset by higher costs.The $400 million share repurchase program was completed in December 2025.Cash flows from operations grew by $263 million to $709 million and free cash flow 2 increased by $299 million to $628 million. Year-to-Date Fiscal 2026 Brand Results Net sales for Whiskey 3 products increased 2% (+1% organic) led by innovation. The launch of Jack Daniel’s Tennessee Blackberry, the positive effect of foreign exchange, and the growth of Jack Daniel’s Tennessee Apple in Brazil were partially offset by declines of Jack Daniel’s Tennessee Whiskey and Jack Daniel’s Tennessee Honey.Net sales for the Tequila 3 portfolio decreased 6% (-7% organic). Herradura’s net sales declined 11% (-12% organic) led by lower volumes in the United States as the tequila category remains competitive. el Jimador’s net sales decreased 3% (-4% organic) driven by declines in the United States and Mexico, partially offset by higher volumes in Colombia.Net sales for the Ready-to-Drink 3(RTD) portfolio increased 8% (+6% organic). Net sales of New Mix increased 37% (+34% organic) fueled by market share gains in Mexico within an accelerating category and the product’s launch in the United States. Jack Daniel’s RTD/RTP portfolio declined 3% (-5% organic) driven by the absence of American-made beverage alcohol from retail shelves across most provinces in Canada, lower volumes in the United States, and lower net pricing in Germany.Rest of Portfolio's 3 net sales declined 34% (+16% organic) driven by the unfavorable impact of acquisitions and divestitures, partially offset by the distribution of new agency brands in Japan and Mexico, as well as strong double-digit growth of Gin Mare and Diplomático.Net sales for non-branded and bulk decreased 64% (-64% organic) driven by lower used barrel sales. Year-to-Date Fiscal 2026 Market Results Net sales in the United States declined 8% (-1% organic) led by the end of the Korbel relationship and the absence of the Sonoma-Cutrer prior-year TSA, as well as lower volumes, led by Jack Daniel’s Tennessee Whiskey. The decline was partially offset by innovation, led by Jack Daniel’s Tennessee Blackberry, the higher net pricing across the portfolio as a result of changes to our distributor relationship terms, and higher volumes of Woodford Reserve due to timing of distributor ordering patterns in our transition markets.In a challenging economic environment, net sales in the Developed International markets declined 2% (-6% organic), though improved sequentially. The decrease was primarily driven by the absence of American-made beverage alcohol from retail shelves in most of the Canadian provinces and declines in Germany and the United Kingdom, partially offset by the positive effect of foreign exchange and the benefit from the transition to owned distribution in Italy.Net sales in Emerging markets increased 16% (+15% organic) led by strong double-digit growth of New Mix in Mexico, an estimated net increase in distributor inventories, and growth across the Jack Daniel’s family of brands led by Brazil and Türkiye.The Travel Retail channel’s net sales increased 9% (+7% organic) due to increased passenger traffic leading to higher volumes of Jack Daniel’s Tennessee Whiskey and the positive effect of foreign exchange. Year-to-Date Fiscal 2026 Other P&L Items Gross profit decreased 1% (-2% organic). Gross margin expanded 50 basis points to 59.9% driven by the positive effect of acquisitions and divestitures and the positive effect of foreign exchange, partially offset by higher costs and unfavorable price/mix.Advertising expense decreased 3% (-2% organic) as the investment behind the launch of Jack Daniel’s Tennessee Blackberry and the negative effect of foreign exchange were more than offset by the absence of the Korbel brands and lower spend across the other super-premium Jack Daniel’s expressions, Jack Daniel’s Tennessee Apple, and Jack Daniel’s Tennessee Honey.Selling, general, and administrative (SG&A) expenses decreased 1% (-2% organic) driven by lower compensation-and-benefit-related expenses following our restructuring initiative, partially offset by the negative effect of foreign exchange.The company incurred $19 million in charges related to the strategic restructuring initiative announced in January 2025.Operating income was flat (-3% organic) resulting in an operating margin increase of 70 basis points to 30.0%. The operating margin increase was led by the benefit of the substitution drawback claims 2 and the impact of lower restructuring initiative costs, SG&A, and advertising expenses, partially offset by the decline in gross profit.Diluted earnings per share decreased $0.12 largely driven by the absence of the prior-year gain on sale of our investment in The Duckhorn Portfolio, Inc. Year-to-Date Fiscal 2026 Financial Stewardship On February 18, 2026, the Brown-Forman Board of Directors declared a regular cash dividend of $0.2310 per share on its Class A and Class B Common Stock. The dividend is payable on April 1, 2026, to stockholders of record on March 9, 2026. Brown-Forman, a member of the S&P 500 Dividend Aristocrats Index, has paid regular quarterly cash dividends for 82 consecutive years and has increased the regular dividend for 42 consecutive years. As announced on October 2, 2025, the Brown-Forman Board of Directors authorized the repurchase of $400 million (exclusive of brokerage fees and excise taxes) of outstanding shares of Class A and Class B common stock from October 1, 2025, through October 1, 2026, subject to market and other conditions. As of December 2025, the program was completed. In addition, cash flows from operations grew $263 million to $709 million, primarily reflecting disciplined working capital management and free cash flow increased $299 million to $628 million, reflecting strong operating cash flow generation and lower capital expenditure needs. Fiscal 2026 Outlook We continue to anticipate the operating environment for fiscal 2026 to be challenging, with low visibility due to macroeconomic and geopolitical volatility as we face headwinds from consumer uncertainty and lower non-branded sales of used barrels. We remain focused on building our business for the long term and navigating the current environment at pace with strategic initiatives in fiscal 2026 that we believe will unlock future growth led by the significant evolution of our U.S. distribution, the restructuring initiative, and meaningful new product innovation. Accordingly, we reiterate the following expectation for fiscal 2026: Organic net sales decline in the low-single digit range.Organic operating income decline in the low-single digit range.Capital expenditures planned to be in the range of $110 to $120 million. The forecasted effective tax rate range has been updated to approximately 19% to 21% from 21% to 23%. Conference Call Details Brown-Forman will host a conference call to discuss these results at 10:00 a.m. (ET) today. A live audio broadcast of the conference call, and the accompanying presentation slides, will be available via Brown-Forman’s website, brown-forman.com, through a link to “Investors/Events & Presentations.” A digital audio recording of the conference call and the presentation slides will also be posted on the website and will be available for at least 30 days following the conference call. Brown-Forman Corporation is a global leader in the spirits industry, responsibly building exceptional beverage alcohol brands for more than 155 years. Headquartered in Louisville, Kentucky, we are guided by our founding promise, “Nothing Better in the Market.” Our premium portfolio includes the Jack Daniel’s Family of Brands, Woodford Reserve, Old Forester, New Mix, el Jimador, Herradura, The Glendronach, Glenglassaugh, Benriach, Diplomático Rum, Gin Mare, Fords Gin, Chambord, and Slane. With approximately 5,000 employees worldwide, we proudly share our passion for fine-quality spirits in more than 170 countries. Learn more at brown-forman.com and stay connected with us on LinkedIn, Instagram, and X. Important Information on Forward-Looking Statements: This press release contains statements, estimates, and projections that are “forward-looking statements” as defined under U.S. federal securities laws. Words such as “aim,” “ambition,” “anticipate,” “aspire,” “believe,” “can,” “continue,” “could,” “envision,” “estimate,” “expect,” “expectation,” “intend,” “may,” “might,” “plan,” “potential,” “project,” “pursue,” “see,” “seek,” “should,” “will,” “would,” and similar words indicate forward-looking statements, which speak only as of the date we make them. Except as required by law, we do not intend to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise. By their nature, forward-looking statements involve risks, uncertainties, and other factors (many beyond our control) that could cause our actual results to differ materially from those expressed in or implied by the forward-looking statements. These risks and uncertainties include, but are not limited to: Our substantial dependence upon the continued growth of the Jack Daniel’s family of brandsSubstantial competition from new entrants, consolidations by competitors and retailers, and other competitive activities, such as pricing actions (including price reductions, promotions, discounting, couponing, or free goods), marketing, category expansion, product introductions, or entry or expansion in our geographic markets or distribution networksDisruption of our distribution network or inventory fluctuations in our products by distributors, wholesalers, or retailersRisks from changes to the trade policies, tariffs and import and export regulations of the U.S. or foreign governments and the effectiveness of our actions to mitigate the negative impact on our margins, sales, and/or distributorsChanges in consumer preferences, consumption, or purchase patterns – particularly away from larger producers in favor of small distilleries or local producers, or away from brown spirits, our premium products, or spirits generally, and our ability to anticipate or react to them; further legalization of cannabis, hemp-derived products or other similar products; bar, restaurant, travel, or other on-premise declines; shifts in demographic or health and wellness trends; or unfavorable consumer reaction to new products, line extensions, package changes, product reformulations, or other product innovationRoute-to-consumer changes that affect the timing of our sales, temporarily disrupt the marketing or sale of our products, or result in higher fixed costsProduction facility, aging warehouse, or supply chain disruptionImprecision in supply/demand forecastingHigher costs, lower quality, or unavailability of energy, water, raw materials, product ingredients, or laborRisks associated with acquisitions, dispositions, business partnerships, or investments – such as acquisition integration, termination difficulties or costs, or impairment in recorded valueUnfavorable global or regional economic conditions and related economic slowdowns or recessions, low consumer confidence, high unemployment, weak credit or capital markets, budget deficits, burdensome government debt, austerity measures, higher interest rates, higher taxes, political instability, higher inflation, deflation, lower returns on pension assets, or lower discount rates for pension obligationsImpact of health epidemics and pandemics, and the risk of the resulting negative economic impacts and related governmental actionsProduct recalls or other product liability claims, product tampering, contamination, or quality issuesNegative publicity related to our company, products, brands, marketing, executive leadership, employees, Board of Directors, family stockholders, operations, business performance, or prospectsFailure to attract or retain key executive or employee talentRisks associated with being a U.S.-based company with a global business, including commercial, political, and financial risks; local labor policies and conditions; compliance with local trade practices and other regulations; terrorism, kidnapping, extortion, or other types of violence; and health pandemicsFailure to comply with anti-corruption laws, trade sanctions and restrictions, or similar laws or regulationsFluctuations in foreign currency exchange rates, particularly due to a stronger U.S. dollarChanges in laws, regulatory measures, or governmental policies, especially those affecting production, importation, marketing, labeling, pricing, distribution, sale, or consumption of our beverage alcohol productsTax rate changes (including excise, corporate, sales or value-added taxes, property taxes, payroll taxes, import and export duties, and tariffs) or changes in related reserves, changes in tax rules or accounting standards, and the unpredictability and suddenness with which they can occurDecline in the social acceptability of beverage alcohol in significant marketsSignificant additional labeling or warning requirements or limitations on availability of our beverage alcohol productsCounterfeiting and inadequate protection of our intellectual property rightsSignificant legal disputes and proceedings, or government investigationsCyber breach or failure or corruption of our key information technology systems or those of our suppliers, customers, or direct and indirect business partners, or failure to comply with personal data protection lawsOur status as a family “controlled company” under New York Stock Exchange rules, and our dual-class share structure For further information on these and other risks, please see the risks and uncertainties described in Part I, Item 1A. Risk Factors of our 2025 Form 10-K, and those described from time to time in our reports on Form 10-Q filed with the SEC. Brown-Forman Corporation Unaudited Consolidated Statements of Operations For the Three Months Ended January 31, 2025 and 2026 (Dollars in millions, except per share amounts) 2025 2026 Change Net sales $ 1,035 $ 1,056 2% Cost of sales 416 416 0% Gross profit 619 640 4% Advertising expenses 125 120 (4%) Selling, general, and administrative expenses 178 184 3% Restructuring and other charges 31 3 (91)% Other expense (income), net 5 (7 ) Operating income 280 340 21% Non-operating postretirement expense 3 3 Interest expense, net 26 22 Equity method investment income and gain on sale (81 ) — Income before income taxes 332 315 (5)% Income taxes 62 48 Net income $ 270 $ 267 (1)% Earnings per share: Basic $ 0.57 $ 0.58 1% Diluted $ 0.57 $ 0.58 1% Gross margin 59.8 % 60.6 % Operating margin 27.1 % 32.1 % Effective tax rate 18.7 % 14.9 % Cash dividends paid per common share $ 0.2265 $ 0.2310 Shares (in thousands) used in the calculation of earnings per share Basic 472,661 462,460 Diluted 472,886 462,857 Brown-Forman Corporation Unaudited Consolidated Statements of Operations For the Nine Months Ended January 31, 2025 and 2026 (Dollars in millions, except per share amounts) 2025 2026 Change Net sales $ 3,081 $ 3,016 (2%) Cost of sales 1,251 1,209 (3%) Gross profit 1,830 1,807 (1%) Advertising expenses 377 366 (3%) Selling, general, and administrative expenses 551 548 (1%) Restructuring and other charges 33 19 (45%) Other expense (income), net (33 ) (31 ) Operating income 902 905 0% Non-operating postretirement expense 4 25 Interest expense, net 83 66 Equity method investment income and gain on sale (83 ) — Income before income taxes 898 814 (9)% Income taxes 175 153 Net income $ 723 $ 661 (9)% Earnings per share: Basic $ 1.53 $ 1.41 (8)% Diluted $ 1.53 $ 1.41 (8)% Gross margin 59.4 % 59.9 % Operating margin 29.3 % 30.0 % Effective tax rate 19.5 % 18.7 % Cash dividends paid per common share $ 0.6621 $ 0.6840 Shares (in thousands) used in the calculation of earnings per share Basic 472,651 468,624 Diluted 472,960 468,952 Brown-Forman Corporation Unaudited Condensed Consolidated Balance Sheets (Dollars in millions) April 30, January 31, 2025 2026 Assets: Cash and cash equivalents $ 444 $ 383 Accounts receivable, net 830 983 Inventories 2,511 2,560 Assets held for sale 121 — Other current assets 289 308 Total current assets 4,195 4,234 Property, plant, and equipment, net 1,095 1,111 Goodwill 1,505 1,536 Other intangible assets 981 1,088 Other assets 310 333 Total assets $ 8,086 $ 8,302 Liabilities: Accounts payable and accrued expenses $ 741 $ 834 Accrued income taxes 27 40 Short-term borrowings 312 300 Current portion of long-term debt — 356 Total current liabilities 1,080 1,530 Long-term debt 2,421 2,089 Deferred income taxes 241 223 Accrued postretirement benefits 164 172 Other liabilities 187 206 Total liabilities 4,093 4,220 Stockholders’ equity 3,993 4,082 Total liabilities and stockholders’ equity $ 8,086 $ 8,302 Brown-Forman Corporation Unaudited Condensed Consolidated Statements of Cash Flows For the Nine Months Ended January 31, 2025 and 2026 (Dollars in millions) 2025 2026 Cash provided by operating activities $ 446 $ 709 Cash flows from investing activities: Proceeds from sale of cooperage assets 51 33 Proceeds from sale of equity method investment 350 — Additions to property, plant, and equipment (117 ) (81 ) Cash provided by (used for) investing activities 284 (48 ) Cash flows from financing activities: Net change in short-term borrowings (227 ) (13 ) Payments of withholding taxes related to stock-based awards (2 ) (1 ) Acquisition of treasury stock — (400 ) Dividends paid (313 ) (321 ) Other (4 ) (2 ) Cash provided by (used for) financing activities (546 ) (737 ) Effect of exchange rate changes (20 ) 15 Net increase (decrease) in cash, cash equivalents, and restricted cash 164 (61 ) Cash, cash equivalents, and restricted cash at beginning of period 456 463 Cash, cash equivalents, and restricted cash at end of period 620 402 Less: Restricted cash at end of period (21 ) (19 ) Cash and cash equivalents at end of period $ 599 $ 383 Schedule A Brown-Forman Corporation Supplemental Statement of Operations Information (Unaudited) Percentage change versus the prior-year period ended January 31, 2026 3 Months 9 Months Reported change in net sales 2 % (2 %) Acquisitions and divestitures 3 % 4 % Foreign exchange (4 %) (2 %) Organic* change in net sales 1 % — % Reported change in gross profit 4 % (1 %) Acquisitions and divestitures 1 % 1 % Foreign exchange (5 %) (2 %) Organic change in gross profit (1 %) (2 %) Reported change in advertising expenses (4 %) (3 %) Acquisitions and divestitures 3 % 3 % Foreign exchange (4 %) (2 %) Organic change in advertising expenses (5 %) (2 %) Reported change in SG&A 3 % (1 %) Acquisitions and divestitures — % — % Foreign exchange (3 %) (2 %) Organic change in SG&A — % (2 %) Reported change in operating income 21 % — % Acquisitions and divestitures 1 % 2 % Other items* (11 %) (2 %) Foreign exchange (10 %) (3 %) Organic change in operating income — % (3 %) ____________________ *See “Note 2 - Non-GAAP Financial Measures” for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers. Note: Totals may differ due to rounding. Schedule B Brown-Forman Corporation Supplemental Statement of Operations Information (Unaudited) Nine Months Ended January 31, 2026 Supplemental Information^ Volumes (9-Liter Cases) Net Sales % Change vs. Prior-Year Period Product Category / Brand Family / Depletions % Change vs. Prior- Year Shipments % Change vs. Prior- Year Acquisitions and Foreign Brand^ (Millions)* Period (Millions)* Period Reported Divestitures Exchange Organic^ Whiskey 16.2 (1 %) 16.3 1 % 2 % — % (1 %) 1 % JDTW 10.4 (4 %) 10.4 (3 %) (2 %) — % (2 %) (3 %) JDTH 1.5 (4 %) 1.5 (3 %) (3 %) — % (2 %) (5 %) Gentleman Jack 0.6 — % 0.6 2 % 1 % — % (1 %) — % JDTA 0.9 18 % 0.9 20 % 18 % — % (3 %) 15 % JDTF 0.4 (7 %) 0.4 (7 %) (7 %) — % (1 %) (8 %) Woodford Reserve 1.3 (1 %) 1.4 1 % 3 % — % — % 2 % Old Forester 0.4 (6 %) 0.4 (1 %) 2 % — % — % 2 % Rest of Whiskey 0.6 83 % 0.7 114 % 53 % — % (1 %) 51 % Ready-to-Drink 17.6 8 % 17.7 9 % 8 % — % (2 %) 6 % JD RTD/RTP 7.7 (5 %) 7.7 (5 %) (3 %) — % (2 %) (5 %) New Mix 9.8 21 % 9.9 23 % 37 % — % (4 %) 34 % Tequila 1.4 (6 %) 1.5 (2 %) (6 %) — % (1 %) (7 %) el Jimador 1.0 (6 %) 1.0 (1 %) (3 %) — % (1 %) (4 %) Herradura 0.4 (9 %) 0.4 (10 %) (11 %) — % (1 %) (12 %) Rest of Portfolio 0.9 6 % 0.9 14 % (34 %) 55 % (4 %) 16 % Non-branded and bulk NA NA NA NA (64 %) — % — % (64 %) Total Portfolio 36.0 3 % 36.4 5 % (2 %) 4 % (2 %) — % Other Brands and Aggregations Jack Daniel's Family 22.1 (2 %) 22.2 (1 %) 2 % — % (2 %) — % American Whiskey 16.1 (1 %) 16.3 1 % 2 % — % (1 %) 1 % Diplomático 0.3 4 % 0.3 12 % 16 % — % (6 %) 10 % Gin Mare 0.2 17 % 0.2 16 % 31 % — % (7 %) 24 % ____________________ ^See “Note 2 - Non-GAAP Financial Measures” for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers. See “Note 3 - Definitions” for details on our brand aggregations and other metrics. *Volumes are adjusted to remove increases or decreases related to acquired and divested brands for periods not comparable year over year. For additional information concerning acquisitions and divestitures impacting depletions and shipments, see the applicable defined terms in “Note 2 – Non-GAAP Financial Measures.” Note: Totals may differ due to rounding. Schedule C Brown-Forman Corporation Supplemental Statement of Operations Information (Unaudited) Nine Months Ended January 31, 2026 Net Sales % Change vs. Prior-Year Period Geographic Area^ Reported Acquisitions and Divestitures Foreign Exchange Organic^ United States (8 %) 7 % — % (1 %) Developed International (2 %) — % (4 %) (6 %) Germany (1 %) — % (6 %) (7 %) Australia (2 %) — % 1 % (1 %) United Kingdom (6 %) — % (4 %) (10 %) France (1 %) — % (6 %) (7 %) Canada (60 %) 1 % — % (59 %) Rest of Developed International 8 % — % (5 %) 3 % Emerging 16 % 1 % (2 %) 15 % Mexico 19 % — % (4 %) 15 % Poland 9 % 6 % (11 %) 4 % Brazil 23 % — % (2 %) 22 % Türkiye (7 %) — % 24 % 18 % Rest of Emerging 18 % 1 % (3 %) 16 % Travel Retail 9 % — % (2 %) 7 % Non-branded and bulk (64 %) — % — % (64 %) Total (2 %) 4 % (2 %) — % ____________________ ^See “Note 2 - Non-GAAP Financial Measures” for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers. See “Note 3 - Definitions” for details on our geographic aggregations. Note: Totals may differ due to rounding. Schedule D Brown-Forman Corporation Supplemental Information (Unaudited) — Estimated Net Change in Distributor Inventories Nine Months Ended January 31, 2026 Estimated Net Change in Distributor Geographic Area^ - Net Sales Inventories^ vs. Prior-Year Period United States 2% Developed International —% Emerging 5% Travel Retail —% Non-branded and bulk —% Product category / brand family / brand^ Whiskey 2% JDTW 1% JDTH 1% Gentleman Jack 2% JDTA 2% JDTF (1%) Woodford Reserve 2% Old Forester 6% Rest of Whiskey 11% Ready-to-Drink 1% JD RTD/RTP —% New Mix 4% Tequila 1% el Jimador 4% Herradura (1%) Rest of Portfolio 6% Non-branded and bulk —% Statement of Operations Line Items Net Sales 2% Cost of Sales 2% Gross Profit 2% Operating Income 4% ____________________ ^See “Note 3 - Definitions” for details on our geographic aggregations, brand aggregations, and other metrics. A positive difference is interpreted as a net increase in distributors’ inventories; whereas, a negative difference is interpreted as a net decrease in distributors’ inventories. Schedule E Brown-Forman Corporation Supplemental Free Cash Flow Information (Unaudited) For the Nine Months Ended January 31, 2025 and 2026 (Dollars in millions) 2025 2026 Cash provided by operating activities $ 446 $ 709 Additions to property, plant, and equipment (117 ) (81 ) Free cash flow* 329 628 ____________________ *See “Note 2 - Non-GAAP Financial Measures” for details on our use of Non-GAAP financial measures, how these measures are calculated, and the reasons why we believe this information is useful to readers. Note: Totals may differ due to rounding. Note 1 - All related commentary and percentage growth rates are on a reported basis and compared to the same prior-year periods, unless otherwise noted. Note 2 - Non-GAAP Financial Measures Use of Non-GAAP Financial Information. We report our financial results in accordance with U.S. generally accepted accounting principles (GAAP). Additionally, we use some financial measures in this press release that are not measures of financial performance under GAAP. These non-GAAP measures, defined below, should be viewed as supplements to (not substitutes for) our results of operations and other measures reported under GAAP. Other companies may define or calculate these non-GAAP measures differently. Reconciliations of these non-GAAP measures to the most closely comparable GAAP measures are presented on Schedules A, B, C, and E of this press release. “Organic change” in measures of statements of operations. We present changes in certain measures, or line items, of the statements of operations that are adjusted to an “organic” basis. We use “organic change” for the following measures: (a) organic net sales; (b) organic cost of sales; (c) organic gross profit; (d) organic advertising expenses; (e) organic selling, general, and administrative (SG&A) expenses; (f) organic other expense (income), net; (g) organic operating expenses* and (h) organic operating income. To calculate these measures, we adjust, as applicable, for (1) acquisitions and divestitures, (2) other items, and (3) foreign exchange. We explain these adjustments below. “Acquisitions and divestitures.” This adjustment removes (a) the gain or loss recognized on sale of divested brands and certain assets, (b) any non-recurring effects related to our acquisitions and divestitures (e.g., transaction, transition, and integration costs), (c) the effects of operating activity related to acquired and divested brands, including certain divested agency brands, for periods not comparable year over year (non- comparable periods), and (d) fair value changes to contingent consideration liabilities. Excluding non- comparable periods allows us to include the effects of acquired and divested brands only to the extent that results are comparable year over year. For the first, second, and third quarters of fiscal 2026, we had the following acquisitions and divestitures adjustments: During fiscal 2023, we acquired Gin Mare Brand, S.L.U. and Mareliquid Vantguard, S.L.U., which owned the Gin Mare brand (Gin Mare). This adjustment removes the fair value adjustments to Gin Mare’s contingent consideration liability that is payable in cash no later than July 2027 from our other expense (income), net and operating income. During fiscal 2024, we sold our Finlandia vodka and Sonoma-Cutrer wine businesses and entered into related transition services agreements (TSAs) for these businesses. This adjustment removes the net sales, cost of sales, operating expenses, and operating income recognized pursuant to the TSAs related to distribution services in certain markets for the non-comparable period, which is activity from the first, second, and third quarters of fiscal 2025. During the first quarter of fiscal 2025, we recognized a gain of $12 million on the sale of the Alabama cooperage. This adjustment removes the gain from our other expense (income), net and operating income. During the first quarter of fiscal 2026, we ended our sales, marketing, and distribution relationship with Korbel Champagne Cellars (Korbel relationship), effective June 30, 2025. This adjustment removes the net sales, cost of sales, operating expenses, and operating income for the non-comparable period, which is July through January of fiscal 2025 and fiscal 2026. “Other items.” Other items include the additional items outlined below. “Franchise tax refund.” During the first quarter of fiscal 2025, we recognized a $13 million franchise tax refund due to a change in franchise tax calculation methodology for the state of Tennessee. This modification lowered our annual franchise tax obligation and was retroactively applied to franchise taxes paid during fiscal 2020 through fiscal 2023. This adjustment removes the franchise tax refund from our other expense (income), net and operating income. “Restructuring initiative.” During the third quarter of fiscal 2025, our Board of Directors approved a plan to reduce our structural cost base and realign resources toward future sources of growth. This included reducing our workforce by approximately 12% and closing the Louisville-based Brown-Forman Cooperage. We also offered a special, one-time early retirement benefit to qualifying U.S. employees. During the first nine months of fiscal 2026, we incurred $19 million in restructuring and other charges associated with this initiative and completed the sale of the Brown-Forman Cooperage facility and related assets. Comparatively, we incurred $33 million in related restructuring and other charges in the second and third quarters of fiscal 2025. This adjustment removes the restructuring initiative impact from our operating expenses and operating income for the second and third quarters of fiscal 2025 and the first nine months of fiscal 2026. “Substitution drawback claims.” During the first quarter of fiscal 2026, we recognized a net benefit of $18 million related to the collection of substitution drawback claims filed with the U.S. Government between fiscal 2016 and 2019. As of the first quarter of fiscal 2026, all claims have been collected. This adjustment removes the benefit from our other expense (income), net and operating income. “Foreign exchange.” We calculate the percentage change in certain line items of the statements of operations in accordance with GAAP and adjust to exclude the cost or benefit of currency fluctuations. Adjusting for foreign exchange allows us to understand our business on a constant-dollar basis, as fluctuations in exchange rates can distort the organic trend both positively and negatively. (In this press release, “dollar” means the U.S. dollar unless stated otherwise.) To eliminate the effect of foreign exchange fluctuations when comparing across periods, we translate current-year results at prior-year rates and remove transactional and hedging foreign exchange gains and losses from current- and prior-year periods.____________________ *Operating expenses include advertising expenses, SG&A expenses, restructuring and other charges, and other expenses (income), net. We use the non-GAAP measure “organic change,” along with other metrics, to: (a) understand our performance from period to period on a consistent basis; (b) compare our performance to that of our competitors; (c) calculate components of management incentive compensation; (d) plan and forecast; and (e) communicate our financial performance to the Board of Directors, stockholders, and investment community. We have consistently applied the adjustments within our reconciliations in arriving at each non-GAAP measure. We believe these non-GAAP measures are useful to readers and investors because they enhance the understanding of our historical financial performance and comparability between periods. When we provide guidance for organic change in certain measures of the statements of operations we do not provide guidance for the corresponding GAAP change, as the GAAP measure will include items that are difficult to quantify or predict with reasonable certainty, such as foreign exchange, which could have a significant impact to our GAAP income statement measures. In addition to the non-GAAP financial measures presented, we believe that our results are affected by changes in distributor inventories, particularly in our largest market, the United States, where the spirits industry is subject to regulations that essentially mandate a so-called “three-tier system,” with a value chain that includes suppliers, distributors, and retailers. Accordingly, we also provide information concerning estimated fluctuations in distributor inventories. We believe such information is useful in understanding our performance and trends as it provides relevant information regarding customers’ demand for our products. See Schedule D of this press release. “Free cash flow.” Free cash flow is a liquidity measure that represents cash provided by operating activities less additions to property, plant, and equipment. In Schedule E, we provide this calculation for the relevant periods. We believe this non-GAAP measure provides useful information to investors about the amount of cash generated from our business operations. We use free cash flow primarily to meet current obligations, make appropriate capital and strategic investments, and return cash to our stockholders through regular dividends and, from time to time, through share repurchases and special dividends. Free cash flow is not a measure of cash available for discretionary expenditures since we have certain non-discretionary obligations, such as debt service, that are not deducted from this measure. Free cash flow should be considered in addition to, rather than as a substitute for, cash provided by operating activities reported under GAAP. Note 3 - Definitions From time to time, to explain our results of operations or to highlight trends and uncertainties affecting our business, we aggregate markets according to stage of economic development as defined by the International Monetary Fund (IMF), and we aggregate brands by beverage alcohol category. Below, we define the geographic and brand aggregations used in this release. Geographic Aggregations. In Schedule C and Schedule D, we provide supplemental information for our top markets ranked by percentage of net sales. In addition to markets listed by country name, we include the following aggregations: “Developed International” markets are “advanced economies” as defined by the IMF, excluding the United States. Our top developed international markets were Germany, Australia, the United Kingdom, France, and Canada. This aggregation represents our net sales of branded products to these markets.“Emerging” markets are “emerging and developing economies” as defined by the IMF. Our top emerging markets were Mexico, Poland, Brazil, and Türkiye. This aggregation represents our net sales of branded products to these markets.“Brazil” includes Brazil, Paraguay, Uruguay, and certain other surrounding territories.“Travel Retail” represents our net sales of branded products to global duty-free customers, other travel retail customers, and the U.S. military, regardless of customer location.“Non-branded and bulk” includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey, regardless of customer location. Brand Aggregations. In Schedule B and Schedule D, we provide supplemental information for our top brands ranked by percentage of net sales. In addition to brands listed by name, we include the following aggregations outlined below. “Whiskey” includes all whiskey spirits and whiskey-based flavored liqueurs. The brands included in this category are the Jack Daniel’s family of brands (excluding the “Ready-to-Drink” products defined below), the Woodford Reserve family of brands (Woodford Reserve), the Old Forester family of brands (Old Forester), The Glendronach, Benriach, Glenglassaugh, and Slane Irish Whiskey. “American whiskey” includes the Jack Daniel’s family of brands (excluding the “Ready-to-Drink” products defined below), Woodford Reserve, and Old Forester.“Super-premium American whiskey” includes Woodford Reserve, Gentleman Jack, and other super- premium Jack Daniel’s expressions.“Ready-to-Drink” includes all ready-to-drink (RTD) and ready-to-pour (RTP) products. The brands included in this category are Jack Daniel’s RTD and RTP products (JD RTD/RTP), New Mix, and other RTD/RTP products.“Jack Daniel’s RTD/RTP” products include all RTD line extensions of Jack Daniel’s, such as Jack Daniel’s & Coca-Cola RTD, Jack Daniel’s & Cola, Jack Daniel’s Double Jack, Jack Daniel’s Country Cocktails (JDCC)*, and other malt- and spirit-based Jack Daniel’s RTDs, along with Jack Daniel’s Winter Jack RTP.“Jack Daniel’s & Coca-Cola RTD” includes all Jack Daniel’s & Coca-Cola RTD products and Jack Daniel’s bulk whiskey shipments for the production of these products.“Tequila” includes el Jimador, the Herradura family of brands (Herradura), and other tequilas.“Rest of Portfolio” includes Korbel California Champagnes*, Diplomático, Chambord, Gin Mare, Sonoma- Cutrer (which was divested on April 30, 2024), Finlandia Vodka (which was divested on November 1, 2023), Korbel Brandy* Fords Gin, and other agency brands (brands we do not own, but sell in certain markets).“Non-branded and bulk” includes net sales of used barrels, contract bottling services, and non-branded bulk whiskey.“Jack Daniel’s family of brands” includes Jack Daniel’s Tennessee Whiskey (JDTW), JD RTD/RTP, Jack Daniel’s Tennessee Honey (JDTH), Gentleman Jack, Jack Daniel’s Tennessee Apple (JDTA), Jack Daniel’s Tennessee Blackberry (JDTB), Jack Daniel’s Tennessee Fire (JDTF), Jack Daniel’s Single Barrel Collection (JDSB), Jack Daniel’s Bonded Tennessee Whiskey, Jack Daniel’s Sinatra Select, Jack Daniel’s Bonded Rye Tennessee Whiskey, Jack Daniel’s American Single Malt, Jack Daniel’s Triple Mash Blended Straight Whiskey, Jack Daniel’s 10 Year Old, Jack Daniel’s 14 Year Old, Jack Daniel’s 12 Year Old, and other Jack Daniel’s expressions.____________________ *As announced on March 2,2026, we agreed to conclude our relationship with Pabst Brewing Company for flavored malt beverages within the United States. We will assume management of the supply, sales, marketing, and distribution of JDCC, effective July 7, 2026 Other Metrics. “Shipments.” We generally record revenues when we ship or deliver our products to our customers. In this release, unless otherwise specified, we refer to shipments when discussing volume.“Depletions.” This metric is commonly used in the beverage alcohol industry to describe volume. Depending on the context, depletions usually means either (a) where Brown-Forman is the distributor, shipments directly to retail or wholesale customers or (b) where Brown-Forman is not the distributor, shipments from distributor customers to retailers and wholesalers. We believe that depletions measure volume in a way that more closely reflects consumer demand than our shipments to distributor customers do.“Consumer takeaway.” When discussing trends in the market, we refer to consumer takeaway, a term commonly used in the beverage alcohol industry that refers to the purchase of product by consumers from retail outlets, including products purchased through e-commerce channels, as measured by volume or retail sales value. This information is provided by outside parties, such as Nielsen and the National Alcohol Beverage Control Association (NABCA). Our estimates of market share or changes in market share are derived from consumer takeaway data using the retail sales value metric. We believe consumer takeaway is a leading indicator of consumer demand trends.“Estimated net change in distributor inventories.” We generally recognize revenue when our products are shipped or delivered to customers. In the United States and certain other markets, our customers are distributors that sell downstream to retailers and consumers. We believe that our distributors’ downstream sales more closely reflect actual consumer demand than do our shipments to distributors. Our shipments increase distributors’ inventories, while distributors’ depletions (as described above) reduce their inventories. Therefore, it is possible that our shipments do not coincide with distributors’ downstream depletions and merely reflect changes in distributors’ inventories. Because changes in distributors’ inventories could affect our trends, we believe it is useful for investors to understand those changes in the context of our operating results. We perform the following calculation to determine the “estimated net change in distributor inventories”: For both the current-year period and the comparable prior-year period, we calculate a “depletion-based” amount by (a) dividing the organic dollar amount (e.g. organic net sales) by the corresponding shipment volumes to arrive at a shipment per case amount, and (b) multiplying the resulting shipment per case amount by the corresponding depletion volumes. We subtract the year-over-year percentage change of the “depletion-based” amount from the year-over-year percentage change of the organic amount to calculate the “estimated net change in distributor inventories.”A positive difference is interpreted as a net increase in distributors’ inventories, which implies that organic trends could decrease as distributors reduce inventories; whereas, a negative difference is interpreted as a net decrease in distributors’ inventories, which implies that organic trends could increase as distributors rebuild inventories.____________________ *Ended the Korbel relationship effective June 30, 2025. Source: Brown-Forman Corporation
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